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PODCAST · business

The Spa Coach

by Jamie Martin

No matter where you are on your spa ownership timeline: a student, a solo provider, or learning to manage a team, this is your community. My name is Jamie at The Spa Coach.Join your people at our Facebook group The Spa Coach and on Instagram at Jamiethespacoach. These are places to ask questions, exchange ideas, and get the ball rolling on making your spa business work for you.

Publisher-supplied feed metadata · PodParley refreshed Oct 22, 2025 · Source feed

Episodes

  1. The Spa Coach #025: Culture is the Soul of your Spa Business

    Thespa.coach spa culture, core values, communication, accountability, hiring, client experience, culture code, spa business, leadership, team dynamics In this episode of the Spa Coach podcast, Jamie discusses the importance of cultivating a positive spa culture. She emphasizes that culture is not...

  2. The Spa Coach #024: Holiday Profits start NOW

    Keywords spa business, holiday strategy, client retention, gift cards, community events, retail sales, marketing, client engagement, holiday planning, spa growth Connect with Jamie and the community at thespa.coach In this episode of the Spa Coach Podcast, Jamie discusses effective strategies for...

  3. The Spa Coach #023: Spa and Beauty Branding

    Connect one-on-one with Jamie at thespa.coach Homework: Define your purpose At blank, your spa name. We help (who) achieve (result), with (how). So they can (express benefit) Example: At Jane and Co, we help busy moms achieve a skin routine with targeted, efficient and proven treatments, so they...

  4. The Spa Coach #022: Sneaky Profit Killers

    Visit ⁠https://www.thespa.coach⁠ to connect with Jamie and the Spa Owner community of women leveling up daily in their spa entrepreneurship. Summary: Jamie discusses the critical issue of money leaks in the spa business. She identifies seven common profit killers that spa owners face, including...

  5. The Spa Coach #021: Retail Strategies, Tips, and Tricks

    The conversation aims to empower estheticians to embrace retail as a vital component of their practice, ultimately leading to better client outcomes and business growth takeaways Retail should be viewed as an extension of service. Clients appreciate personalized product recommendations....

  6. The Spa Coach #020: Top 5 Money Mistakes and Creating Healthy Financial Management Habits

    In this episode of the Spa Coach podcast, Jamie discusses common financial mistakes made by new aesthetician business owners and how to build smart systems for managing money. She emphasizes the importance of separating personal and business finances, understanding cash flow, budgeting for taxes,...

  7. The Spa Coach #019: Part Two Client Connection: Forms

    In the last episode, we explored how using forms can calibrate the way you treat your guest in so many ways. This part two goes into more detail on Skin Forms, Waxing forms, questions to ask. Capture client trust Build a treatment plan Establish home care and use forms as a sales tool Segway to...

  8. The Spa Coach #018: Client Connections

    Visit thespa.coach for more resources Homework: Revamp your intake form in your voice, ask your team feedback and client feedback on the new one. In this episode of the Spa Coach Podcast, Jamie discusses the significance of using intake forms to enhance client hospitality before, during, and…

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  9. The Spa Coach #017: Boundary Blueprint

    HOMEWORK: Block off one day off at minimum per week. nothing work-related happens this day. NOTHING. For myself, I don't book ANYTHING except self-care on Mondays. No Dr. appts, no tax lady meetings, nothing. Schedule a few fun things this year. A hike, a girls day, etc. Create an autoreply on...

  10. The Spa Coach #016: YOUR Economy-Proof Spa

    Follow Visit thespacoach.com to plug in with Jamie, find the Facebook tribe of other listeners, and get access to learning content! Summary In this episode, Jamie The Spa Coach discusses essential strategies for spa owners to thrive in a challenging economic environment. The conversation covers...

  11. The Spa Coach #015: Building Trust with Clients

    Always surround yourself with growth-minded women. Visit thespa.coach for more resources, and to get plugged in with Jamie and the Spa Coach Spa Owner Support group, a positive community of growth-focused spa CEOs. Summary In this episode of The Spa Coach Podcast, Jamie discusses the essential...

  12. The Spa Coach #014: Content -A Month in an HOUR!

    Follow this podcast, help it grow and get updates about new episodes. Connect with me and our tribe of CEOs at thespa.coach Summary In this episode of the Spa Coach Podcast, Jamie The Spa Coach shares an effective method for spa owners to create a month’s worth of content in under an hour. The...

  13. The Spa Coach #013: The Five Star CLIENT

    Visit thespa.coach to connect with Jamie and find your Tribe Summed Up: In this episode of the Spa Coach podcast, Jamie discusses strategies for attracting dream HIGH VALUE clients for spa owners and estheticians. The conversation covers the importance of understanding high-value clients…

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  14. The Spa Coach #012: Home-Based or Rented Space

    Connect Thespa.coach is the place to go to connect personally with Jamie and find your tribe! Follow Follow this podcast to be notified of new episodes nad help other women around the world find success. Summary In this conversation, Jamie The Spa Coach shares insights on navigating the spa...

  15. The Spa Coach #011: A Money-Making Spa Menu

    Follow me for new episode notifications, and support women. Visit the spa.coach for mentorship and community. In this episode, Jamie The Spa Coach discusses the critical role of a well-structured spa menu in enhancing client experience and driving business growth. She emphasizes the importance of...

  16. The Spa Coach #010: Google Reviews Help

    Website for Bookstore/Mentorship: THESPA.COACH In this conversation, Jamie The Spa Coach discusses the critical elements of running a successful spa business, focusing on the importance of Google reviews, creating a five-star customer experience, and effectively handling feedback, both positive…

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  17. The Spa Coach #009: Networking

    How do I get new clients? I already have full books, why do I need to network? takeaways Creating opportunities as the CEO of your company is essential. Networking is crucial for attracting new clients. Word of mouth marketing is a powerful tool in the beauty industry. Social media is a necessary...

  18. The Spa Coach #008: Events, Part Two

    Part one went over the WHY of an event, and this is the HOW. before, planning event, experience after, closing sales Bottom line: profit-generating, increased brand awareness, revenue, memberships, retail, packages and cash infusion. Purchase the book Spa Event Planning on thespa.coach, which...

  19. The Spa Coach #007: Events, Part One

    Homework: 1) Strategize your year goal 2) Visit thespa.coach to connect with me!keyword Event planning, spa business, community building, client relationships, marketing strategies, revenue generation, social media promotion, brand awareness, client engagement, product sales In this conversation,...

  20. The Spa Coach #006: Hiring

    keywordsonboarding, hiring, team culture, employee compensation, payroll, bookkeeping, employee training, client relationships, interview techniques, workplace culturesummaryIn this conversation, Jamie The Spa Coach shares her insights on the onboarding and hiring process for spa owners. She...

  21. The Spa Coach #005: Daydreaming & Doing

    Summary In this episode of the Spa Coach Podcast, Jamie discusses the importance of daydreaming as a tool for entrepreneurs in the spa industry. She emphasizes the need for self-care, community support, and preparation for growth and change in business. Jamie shares her personal experiences and...

  22. The Spa Coach #004: The Client Experience

    The Client Experience doesn't start with the first hot towel, or them getting onto your treatment table. The experience is: How they heard about you/First Impressions of your company The Booking Process/User Experience The Welcome The Service and Pace Aftercare/Refreshments/Retail/Rebook Follow…

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  23. The Spa Coach #003: Back and She's a Baddie

    Where I have been for the last 6 weeks Self-Care is so important FOR US Memberships, Bonus content Follow at Facebook "The Spa Coach" and IG/Threads @jamiethespacoach, because when we are our own boss, we need someone to cheer us on, brainstorm with, navigate, and hold us accountable. Message me…

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  24. The Spa Coach #002 Becoming Known

    The holiday season, or any holiday like Valentines or Mother's Day is a great time to maximize your exposure and become known locally as the first name people think of for spa services. In this episode as your Spa Coach, I cover: Gift Cards Introvert and Extrovert marketing types Google Events...

  25. The Spa Coach #001 Memberships for Growth

    In this inaugral episode, The Spa Coach goes deep into WHY memberships are crucial no matter your current income HOW to create an exciting program and make it successful I have been in the spa industry for 20 years, from wedding makeup to med spas, franchises to solopreneur, five-star hotels to...

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ABOUT THIS SHOW

No matter where you are on your spa ownership timeline: a student, a solo provider, or learning to manage a team, this is your community. My name is Jamie at The Spa Coach.Join your people at our Facebook group The Spa Coach and on Instagram at Jamiethespacoach. These are places to ask questions, exchange ideas, and get the ball rolling on making your spa business work for you.

HOSTED BY

Jamie Martin

Frequently Asked Questions

How many episodes does The Spa Coach have?

The Spa Coach currently has 25 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.

What is The Spa Coach about?

No matter where you are on your spa ownership timeline: a student, a solo provider, or learning to manage a team, this is your community. My name is Jamie at The Spa Coach.Join your people at our Facebook group The Spa Coach and on Instagram at Jamiethespacoach. These are places to ask questions,...

How often does The Spa Coach release new episodes?

The Spa Coach has 25 episodes. Check the episode list to see recent publication dates and frequency.

Where can I listen to The Spa Coach?

You can listen to The Spa Coach on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.

Who hosts The Spa Coach?

The Spa Coach is created and hosted by Jamie Martin.
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