The Special Lists

A large DSO spends about $180k developing a single dentist in their first two years out of school. Almost all of it goes to three procedures — endo, aligners, and implant placement — and none of it goes to the one skill that actually fills a schedule: getting the person in the chair to say yes.Dr. Hunter Dawson, a Charlotte prosthodontist who lectures internationally on comprehensive diagnosis, joins Cameron Full, Dr. Jason Souyias, and Dr. Michael Seda to talk through the paper he is writing — "The Death of the Specialist" — and why the people arriving at specialty practices are sicker, more complex, and harder to manage than they were a decade ago.Dawson names the two forces behind the shift: big companies training 130,000 general dentists to do the procedures specialists used to own, and new graduates carrying school debt that pushes them into advanced treatment before they are ready. His fix is not more services. It is learning to diagnose comprehensively and communicate well enough that people accept the treatment they actually need.Souyias and Dawson get specific about how a specialist builds a referral network that survives a retirement, why the mentor-mentee relationship that used to come with buying a practice has quietly disappeared, and why tracking your own results is the cheapest way to find out whether you are as good as you think you are.Dawson also shares the idea behind the book he says he will write someday — "The Patient on the Ceiling," the cases that keep you up at night — and how he keeps a full practice, five kids, and a national lecture schedule from draining one another.GuestDr. Hunter Dawson is a prosthodontist at Envision Dental Implant Center in Charlotte, North Carolina, where he focuses on the diagnosis and treatment planning of terminal dentition using digital technology. He earned his DMD, Advanced Education in Prosthodontics, and Master of Science in Dentistry at the University of Louisville School of Dentistry, and has practiced in North Carolina since 2017. A published author and Spear Digest contributor, he lectures internationally on comprehensive diagnosis, digital implant workflows, and full arch reconstruction for organizations including Straumann, the ITI, Spear, and Seattle Study Club. His research has centered on implant abutment materials and design, and his work has earned the Private Practice Prosthodontist Award.Learn more about Dr. Hunter Dawson: envisiondentalimplants.com/providers/dr-hunter-dawsonFollow Hunter on Instagram @hunter_dawson_dmdQuestions answered by this episode:Why are dental specialists seeing more complex cases than they used to?How do I raise my case acceptance rate without spending more on marketing?Do I really need more new patients, or a better acceptance rate?Why is the mentor-mentee relationship disappearing in dentistry?How does a specialist build a referral network from scratch?How many referring dentists does a specialty practice need to stay busy?What happens to a referral network when the referring dentists retire?Should a general dentist do procedures they learned in a weekend course?How do I know if my implants are actually successful long term?How do I balance a clinical practice, family, and a national lecture schedule?The Special Lists, presented by Referral Lab, is the podcast for dentists and dental specialists. Running a dental practice isn't easy, and if you're in private practice, it can sometimes feel like you're on an island. That's why finding your people—those who've been in your shoes and can share real, lived experience—changes the game.Referral Lab was built specifically for dental specialists, helping you track, manage, and convert every referral. It's about improving case acceptance, boosting team performance, and strengthening relationships with referring providers so your whole practice runs smarter.This spirit of connection fuels The Special Lists podcast. Hosted by the team behind Referral Lab, we bring you wisdom from practice owners and dental professionals, sharing the wins, mistakes, and lessons that shape how they run their businesses today.Got a question for us? Send us a message at speciallists.com (with two L's)Transform your referral workflow with Referral Lab, the purpose-built platform for dental specialists to track, manage and convert every referral. Request a demo at referrallab.ioHostsCameron FullCo-Founder of Referral LabCameron Full, co-founder of Referral Lab, is a strategic problem-solver with expertise in business management and digital solutions. He combines leadership, creativity, and technology to drive success across various industries.Connect with Cameron on LinkedInJason Souyias, DDSPeriodontist and Co-Founder of Referral LabDr. Jason Souyias is a periodontist, educator, and co-founder of Referral Lab software. He teaches dentists and hygienists, including as a Pikos Institute faculty member. In his Port Huron private practice, he's known for excellent patient communication and experience. He's passionate about his work and dedicated to helping other dentists.More about Port Huron, Michigan periodontist Dr. Jason SouyiasMichael Seda, DMD, MSPeriodontist and Co-Developer of Referral LabA clinician and entrepreneur, Dr. Seda brings 19 years of private practice experience to his periodontal and implant surgery practice in the San Francisco Bay Area. Dr. Seda's education spans several disciplines, including a degree in Psychobiology from the University of California, Los Angeles, a Doctorate degree from Harvard University (DMD), and a Master's degree in Periodontics and Oral Medicine from Columbia University.More about Bay Area periodontist Dr. Michael SedaFollow Dr. Seda on Instagram @sedaperioCo-hosts: Cameron Full, Jason Souyias, DDS & Michael Seda, DDSProducer: Eva Sheie @ The AxisAssistant Producer: Mary Ellen ClarksonEngineering: Chris MannTheme music: Papa Funk, spring gangCover Art: Dan ChildsThe Special Lists is a production of The Axis.

Put an image of your patient's cracked molar up on a 50-inch screen, stay quiet, and watch them diagnose it themselves. When Dr. Josh Austin started scanning every patient at every visit, it transformed how he presented restorative, ortho, and implant work.The scanner earns its keep by selling without feeling like selling. Josh explains why its value isn't the crown scan — it's getting the patient to say yes to the crown, and how showing people their own recession, cracks, and simulations gets them diagnosing their own mouths.The last thread is the one most GPs skip: clear aligners as a restorative tool, making the case that a few months of alignment before veneers or a crown can save you from bigger, more invasive dentistry down the road.From the mental health of dentists, to the intraoral scanner as a case-acceptance engine, to using clear aligners to make restorative dentistry easier, Josh lays out why our profession is 2.5x more likely to die by suicide, how dental school quietly trains bad habits, and why his answer, after years of giving the talk, comes down to one word.Plus: 6 dentists travel to Paris together, 37 pounds of trafficked French butter, and crashing a 13-course Michelin dinner.GuestDr. Joshua Austin runs a full-time restorative practice in San Antonio, Texas, and in early 2025 moved from a solo operatory into an eight-op, three-doctor office. He writes the "Pearls for Your Practice" column for Dental Economics, serves as global faculty for Align Technology and resident faculty at Spear Education, and in 2024 won the American Academy of Cosmetic Dentistry and Seattle Study Club "Case of the Year."A graduate of the UT Health San Antonio School of Dentistry, he lectures across the country on dental technology, ortho-restorative treatment, and mental health, including his signature talk, "The Mental Dental Connection: The Secret to Being a Better Clinician and Better Leader."Learn more or book Josh to speak: austindentalseminars.comConnect with Josh on LinkedInQuestions answered by this episode:Why are dentists more likely to struggle with anxiety, depression, and suicide?How does dental school create bad habits around alcohol and perfectionism?Can therapy actually help dentists manage the stress of practice ownership?How do I use an intraoral scanner to improve case acceptance?Why do patients say yes to treatment when they can see their own scan?What is the best way to present a cracked tooth or failing filling to a patient?How does SSRI (antidepressant) use affect dental implant success?Should general dentists offer clear aligners in a restorative practice?How can ortho with clear aligners make restorative dentistry easier?Why don't dentists look at occlusion, and how do I start?About The Special ListsThe Special Lists, presented by Referral Lab, is the podcast for dentists and dental specialists. Running a dental practice isn't easy, and if you're in private practice, it can sometimes feel like you're on an island. That's why finding your people—those who've been in your shoes and can share real, lived experience—changes the game.Referral Lab was built specifically for dental specialists, helping you track, manage, and convert every referral. It's about improving case acceptance, boosting team performance, and strengthening relationships with referring providers so your whole practice runs smarter.This spirit of connection fuels The Special Lists podcast. Hosted by the team behind Referral Lab, we bring you wisdom from practice owners and dental professionals, sharing the wins, mistakes, and lessons that shape how they run their businesses today.Got a question for us? Send us a message at speciallists.com (with two L's)Transform your referral workflow with Referral Lab, the purpose-built platform for dental specialists to track, manage and convert every referral. Request a demo at referrallab.ioHostsCameron FullCo-Founder of Referral LabCameron Full, co-founder of Referral Lab, is a strategic problem-solver with expertise in business management and digital solutions. He combines leadership, creativity, and technology to drive success across various industries.Connect with Cameron on LinkedInJason Souyias, DDSPeriodontist and Co-Founder of Referral LabDr. Jason Souyias is a periodontist, educator, and co-founder of Referral Lab software. He teaches dentists and hygienists, including as a Pikos Institute faculty member. In his Port Huron private practice, he's known for excellent patient communication and experience. He's passionate about his work and dedicated to helping other dentists.More about Port Huron, Michigan periodontist Dr. Jason SouyiasMichael Seda, DMD, MSPeriodontist and Co-Developer of Referral LabA clinician and entrepreneur, Dr. Seda brings 19 years of private practice experience to his periodontal and implant surgery practice in the San Francisco Bay Area. Dr. Seda's education spans several disciplines, including a degree in Psychobiology from the University of California, Los Angeles, a Doctorate degree from Harvard University (DMD), and a Master's degree in Periodontics and Oral Medicine from Columbia University.More about Bay Area periodontist Dr. Michael SedaFollow Dr. Seda on Instagram @sedaperioCo-hosts: Cameron Full, Jason Souyias, DDS & Michael Seda, DDSProducer: Eva Sheie @ The AxisAssistant Producer: Mary Ellen ClarksonEngineering: Cameron LairdTheme music: Papa Funk, spring gangCover Art: Dan ChildsThe Special Lists is a production of The Axis.

Patients decide whether they trust your practice before they ever walk in the door — and they do it from the images on your website and your social feed.Andrew Jowett owns MedCreative and has spent more than a decade shooting photo and video for brands, moving into the dental world in 2019. He joins Cameron, Dr. Souyias, and Dr. Seda to talk about what separates a practice that looks inviting from one that looks dated, and why that gap matters more than most dentists think.He breaks down the difference between a hobbyist with a good camera and someone with a real eye, why “good enough” visuals are a liability in a market built on differentiation, and how he fills a frame so a still photo feels like a living, working office instead of two people holding charts.The conversation gets into the craft — reading and shaping natural light, winning over the camera-shy doctor, and learning enough clinical language to direct a shoot — plus the one line Andrew won't cross: no faking a result in Photoshop, because patients sniff it out instantly.GuestAndrew Jowett is the owner of MedCreative, a photography and video studio that tells brand stories for dental practices across the country, based in the Port Huron, Michigan area. He started in newspaper journalism — where he learned to put camera-shy subjects at ease — before moving into commercial and freelance work around 2016 and into the dental space in 2019. Today he shoots practice branding and, increasingly, ongoing social-media content built to perform on video-first platforms.He grew up around two family trades that shaped his eye and his standards: dental hygiene (his mom) and funeral service (his dad).Learn more about Andrew's work at medcreative.comFollow Andrew on Instagram @nivenlife Questions answered by this episode:How do professional photos affect a dental practice's patient trust?Is it worth hiring a professional photographer for a dental office?What's the difference between a hobbyist and a professional dental photographer?How do you make a dental office look inviting in photos?How can a dental practice get comfortable, natural-looking team photos?How do you photograph a camera-shy dentist?Should dental practices invest in video for social media?How much social media content does a dental practice actually need?How often should a dental office update its website photos?How do you create dental social media content that stops the scroll?About The Special ListsThe Special Lists, presented by Referral Lab, is the podcast for dentists and dental specialists. Running a dental practice isn't easy, and if you're in private practice, it can sometimes feel like you're on an island. That's why finding your people—those who've been in your shoes and can share real, lived experience—changes the game.Referral Lab was built specifically for dental specialists, helping you track, manage, and convert every referral. It's about improving case acceptance, boosting team performance, and strengthening relationships with referring providers so your whole practice runs smarter.This spirit of connection fuels The Special Lists podcast. Hosted by the team behind Referral Lab, we bring you wisdom from practice owners and dental professionals, sharing the wins, mistakes, and lessons that shape how they run their businesses today.Got a question for us? Send us a message at speciallists.com (with two L's)Transform your referral workflow with Referral Lab, the purpose-built platform for dental specialists to track, manage and convert every referral.Request a demo at referrallab.ioHostsCameron FullCo-Founder of Referral LabCameron Full, co-founder of Referral Lab, is a strategic problem-solver with expertise in business management and digital solutions. He combines leadership, creativity, and technology to drive success across various industries.Connect with Cameron on LinkedInJason Souyias, DDSPeriodontist and Co-Founder of Referral LabDr. Jason Souyias is a periodontist, educator, and co-founder of Referral Lab software. He teaches dentists and hygienists, including as a Pikos Institute faculty member. In his Port Huron private practice, he's known for excellent patient communication and experience. He's passionate about his work and dedicated to helping other dentists.More about Port Huron, Michigan periodontist Dr. Jason SouyiasMichael Seda, DMD, MSPeriodontist and Co-Developer of Referral LabA clinician and entrepreneur, Dr. Seda brings 19 years of private practice experience to his periodontal and implant surgery practice in the San Francisco Bay Area. Dr. Seda's education spans several disciplines, including a degree in Psychobiology from the University of California, Los Angeles, a Doctorate degree from Harvard University (DMD), and a Master's degree in Periodontics and Oral Medicine from Columbia University.More about Bay Area periodontist Dr. Michael SedaFollow Dr. Seda on Instagram @sedaperioCo-hosts: Cameron Full, Jason Souyias, DDS & Michael Seda, DDSProducer: Eva Sheie @ The AxisAssistant Producer: Mary Ellen ClarksonEngineering: Cameron LairdTheme music: Papa Funk, spring gangCover Art: Dan ChildsThe Special Lists is a production of The Axis.

Bring a second periodontist into one of your offices and the dentists who send you cases will still ask for you by name. Adam McClellan's fix is counterintuitive — he stops taking new patients at that location entirely, so there's no option to request him, and the incoming doctor inherits those relationships outright.Adam is the CEO of Periodontal Care, a five-location periodontal group he built across the Kansas City metro over a decade through seven acquisitions and mergers — while vetting and passing on seven more. He talks with Cameron, Jason, and Michael about what it actually takes to grow from one practice to five without the whole thing depending on you.He gets specific about how he sizes up a practice before he buys it: staff dynamics and ages, where the cases are coming from, location overlap with offices he already owns, and why a practice built on direct-to-consumer marketing was a hard no for a referral-based group like his.Adam breaks down the meeting cadence that keeps his partners aligned — weekly one-on-ones, a monthly all-partner meeting, and a quarterly retreat where he hands everyone a mandate to tell him exactly what's broken. He's candid about the misses too, like the masterful three-office rollout he and his director of operations crumpled up on day two, and how learning to pivot fast became the skill that scaled the business.Plus the inside-baseball stuff: the clinical “safe word” he shares with his assistants to reset when a surgery gets tense, the “exit code” that rescues him from a room running long, the ruptured Achilles that gave him the downtime to plan his next expansion, and why he tells every dentist he meets to invest in ergonomic loupes.GuestDr. Adam McClellan is a board-certified periodontist and CEO of Periodontal Care, a specialty group with five locations across the Kansas City metro that he built over roughly a decade through seven acquisitions and mergers. Licensed in both Kansas and Missouri, he graduated with top honors from the University of Missouri–Kansas City's dental and periodontal programs, where he earned the American Academy of Periodontology's student achievement award and the Pierre Fauchard Academy's merit award.His clinical focus is hard and soft tissue reconstruction, periodontal microplastic surgery, and the surgical placement of dental implants, and he is certified in LANAP laser therapy through the Institute for Advanced Laser Dentistry. He founded the Northland Dental Study Club and holds memberships in the American Academy of Periodontology, the American Academy of Osseointegration, and the Midwest Society of Periodontology. He is currently expanding the group's in-house IV sedation services.Learn more about Periodontal Care: periodontalcarepa.comQuestions answered by this episode:How do I grow a dental practice through acquisitions and mergers?What should I look for before acquiring another dental practice?How do I add a partner or associate without losing my referrals?How do I manage multiple doctors across several office locations?How often should dental partners meet to stay aligned?What should happen at a dental partnership retreat?Can AI replace dental front desk and assistant roles?How do I scale a specialty practice without burning out?Why do referred patients wait years before booking with a specialist?Should I delegate operations to a director of operations?About The Special ListsThe Special Lists, presented by Referral Lab, is the podcast for dentists and dental specialists. Running a dental practice isn't easy, and if you're in private practice, it can sometimes feel like you're on an island. That's why finding your people—those who've been in your shoes and can share real, lived experience—changes the game.Referral Lab was built specifically for dental specialists, helping you track, manage, and convert every referral. It's about improving case acceptance, boosting team performance, and strengthening relationships with referring providers so your whole practice runs smarter.This spirit of connection fuels The Special Lists podcast. Hosted by the team behind Referral Lab, we bring you wisdom from practice owners and dental professionals, sharing the wins, mistakes, and lessons that shape how they run their businesses today.Got a question for us? Send us a message at speciallists.com (with two L's)Transform your referral workflow with Referral Lab, the purpose-built platform for dental specialists to track, manage and convert every referral. Request a demo at referrallab.ioHostsCameron FullCo-Founder of Referral LabCameron Full, co-founder of Referral Lab, is a strategic problem-solver with expertise in business management and digital solutions. He combines leadership, creativity, and technology to drive success across various industries.Connect with Cameron on LinkedInJason Souyias, DDSPeriodontist and Co-Founder of Referral LabDr. Jason Souyias is a periodontist, educator, and co-founder of Referral Lab software. He teaches dentists and hygienists, including as a Pikos Institute faculty member. In his Port Huron private practice, he's known for excellent patient communication and experience. He's passionate about his work and dedicated to helping other dentists.More about Port Huron, Michigan periodontist Dr. Jason SouyiasMichael Seda, DMD, MSPeriodontist and Co-Developer of Referral LabA clinician and entrepreneur, Dr. Seda brings 19 years of private practice experience to his periodontal and implant surgery practice in the San Francisco Bay Area. Dr. Seda's education spans several disciplines, including a degree in Psychobiology from the University of California, Los Angeles, a Doctorate degree from Harvard University (DMD), and a Master's degree in Periodontics and Oral Medicine from Columbia University.More about Bay Area periodontist Dr. Michael SedaFollow Dr. Seda on Instagram @sedaperioCo-hosts: Cameron Full, Jason Souyias, DDS & Michael Seda, DDSProducer: Eva Sheie @ The AxisAssistant Producer: Mary Ellen ClarksonEngineering: Chris MannTheme music: Papa Funk, spring gangCover Art: Dan ChildsThe Special Lists is a production of The Axis.

Owning the hardware is not the same as knowing what to do with it. Gregg Kinzer has spent 30 years teaching dentists to think their way through complex cases, and he argues the profession is drifting toward letting the computer do the thinking instead.Gregg is a Seattle prosthodontist, Faculty Chairman at Spear Education, and one of dentistry's most respected educators. He joins Cameron Full and Dr. Michael Seda for a wide conversation about where dental education is headed, what it actually means to practice digitally, and why failure is the part of the job nobody prepares you for.On education, Gregg draws a hard line between teaching and entertaining. A lot of what passes for CE now is show-and-tell, impressive cases a dentist will never replicate in their own operatory. Real learning, he says, happens in small rooms where people get pushed, and in actually reading the literature instead of skimming the conclusions.On technology, he makes the case that a scanner alone doesn't make a practice digital. The real work starts with how you use the data after the scan. He's optimistic about where AI could take treatment planning and clear-eyed about how a bad prompt, or a brand-new material with no long-term studies behind it, can cost you years and real money.On failure, Gregg gets honest about perfectionism. He thinks a profession full of high achievers talked itself into believing every restoration should last forever, and that the harshest environment in the human body guarantees otherwise. The real fix is telling patients the risks before treatment, not explaining them after something breaks.And on the cost of ambition, he doesn't pretend he has it solved. Everything costs something, and every yes is a no somewhere else. The line that stays with you is the question his nine-year-old asked him years ago, the one he still hasn't shaken.GuestDr. Gregg Kinzer is a prosthodontist in Seattle, where he runs a private practice limited to comprehensive restorative and esthetic dentistry alongside his wife, Dr. Jill Kinzer. He serves as Faculty Chairman and Director of Curriculum and Campus Education at Spear Education in Scottsdale, Arizona, and as an Affiliate Assistant Professor in Graduate Prosthodontics at the University of Washington School of Dentistry, where he earned his DDS in 1995 and his prosthodontics certificate and MSD in 1998.He is the sitting President of the American Academy of Esthetic Dentistry and a recipient of the Seattle Study Club's Saul Schluger Memorial Award for clinical excellence in diagnosis and treatment planning. With Dr. Jeff Rouse, he co-developed the Seattle Protocol for diagnosing and treating airway issues, and he is co-authoring the forthcoming Global Diagnosis II with Dr. Bill Robbins and Dr. Jeff Rouse. He also holds an adjunct faculty appointment at the Arizona School of Dentistry and Oral Health.Learn more about Dr. Kinzer at Spear Education: speareducation.com/faculty/bio/greggory-kinzerQuestions answered by this episode:Is buying an intraoral scanner enough to make my practice digital?What does it actually mean to run a digital dental practice?Is digital dentistry making clinicians less skilled?How do I choose continuing education that teaches me to think, not just copy techniques?Why is so much dental CE on YouTube and Instagram unreliable?How do I learn to read dental literature instead of just the conclusions?Can AI help with dental treatment planning, and what are the risks?Why shouldn't I use a brand-new dental material right when it launches?Why do dentists blame themselves when a restoration or crown fails?How do I talk to patients about the risk of treatment failure before it happens?About The Special ListsThe Special Lists, presented by Referral Lab, is the podcast for dentists and dental specialists. Running a dental practice isn't easy, and if you're in private practice, it can sometimes feel like you're on an island. That's why finding your people—those who've been in your shoes and can share real, lived experience—changes the game.Referral Lab was built specifically for dental specialists, helping you track, manage, and convert every referral. It's about improving case acceptance, boosting team performance, and strengthening relationships with referring providers so your whole practice runs smarter.This spirit of connection fuels The Special Lists podcast. Hosted by the team behind Referral Lab, we bring you wisdom from practice owners and dental professionals, sharing the wins, mistakes, and lessons that shape how they run their businesses today.Got a question for us? Send us a message at speciallists.com (with two L's)Transform your referral workflow with Referral Lab, the purpose-built platform for dental specialists to track, manage and convert every referral. Request a demo at referrallab.ioHostsCameron FullCo-Founder of Referral LabCameron Full, co-founder of Referral Lab, is a strategic problem-solver with expertise in business management and digital solutions. He combines leadership, creativity, and technology to drive success across various industries.Connect with Cameron on LinkedInJason Souyias, DDSPeriodontist and Co-Founder of Referral LabDr. Jason Souyias is a periodontist, educator, and co-founder of Referral Lab software. He teaches dentists and hygienists, including as a Pikos Institute faculty member. In his Port Huron private practice, he's known for excellent patient communication and experience. He's passionate about his work and dedicated to helping other dentists.More about Port Huron, Michigan periodontist Dr. Jason SouyiasMichael Seda, DMD, MSPeriodontist and Co-Developer of Referral LabA clinician and entrepreneur, Dr. Seda brings 19 years of private practice experience to his periodontal and implant surgery practice in the San Francisco Bay Area. Dr. Seda's education spans several disciplines, including a degree in Psychobiology from the University of California, Los Angeles, a Doctorate degree from Harvard University (DMD), and a Master's degree in Periodontics and Oral Medicine from Columbia University.More about Bay Area periodontist Dr. Michael SedaFollow Dr. Seda on Instagram @sedaperioCo-hosts: Cameron Full, Jason Souyias, DDS & Michael Seda, DDSProducer: Eva Sheie @ The AxisAssistant Producer: Mary Ellen ClarksonEngineering: Victoria ChengTheme music: Papa Funk, spring gangCover Art: Dan ChildsThe Special Lists is a production of The Axis.

The thing nobody tells you about running your own dental practice is that the anxiety doesn't quiet down — it just gets louder for the first 20 years, and then you look back and realize none of the things you were afraid of actually happened. Eman Traynor knows. She built Traynor Periodontics & Implants from scratch in Greenwich, Connecticut in 1998 and ran it solo for 27 years on a steady drip of stress she now wishes she'd ignored.What follows is her special list: five hard-won lessons from a 31-year periodontics career, the ones she wishes someone had handed her at the start.Leading with embracing risk and failure, she admits anxiety is part of the path, but the path leads somewhere good, and you arrive whether you enjoy the trip or not. Eman didn’t, and that’s the regret she opens with.Walking through operations, she advises systemizing everything because discipline sets you free. Hire one more person than you think you need, because running lean costs more than the salary you saved.Master your data, because you can’t run a business on feel. She names her consultant (Mary Ann Spears), her platform (Referral Lab), and the moment she stopped reacting emotionally to bad days because she finally had the numbers to tell a different story.On technology, her rule is simple: never buy version one. She likes Freed.ai for chairside notes (it learns her words and emails the patient a summary after the consult), but she’s not an early adopter, and that’s by design.She closes with her case for solo practitioners not staying solo in spirit. The five people you spend the most time with shape you. For Eman, those five came from the Seattle Study Club, including her hosts Cameron Full and Dr. Michael Seda. GuestDr. Eman Traynor is the founder and solo periodontist at Traynor Periodontics & Implants in Greenwich, Connecticut, where she has been in private practice for over 27 years. She earned her DMD at Washington University School of Dental Medicine in St. Louis in 1991, completed a general practice residency at Barnes/Jewish Hospital at Washington University Medical Center, and earned her Master of Science in periodontics at the University of North Carolina at Chapel Hill in 1995, where her research focused on the link between insulin-dependent diabetes and periodontal disease. Her practice is an affiliate of the Seattle Study Club, and she directs both Traynor Periodontics & Implants Study Club and an affiliated hygiene study club. Born in Egypt and raised between the UK and the US, she built her Greenwich practice from scratch in 1998 and has stayed solo ever since.Learn more about Traynor Periodontics & Implants: tpigreenwich.com.Follow Eman's practice on Instagram @traynorperiodonticsQuestions answered by this episode:1. How do solo dental practitioners deal with anxiety long-term?2. Why do most dentists hold onto employees too long?3. Is it better to over-hire or run lean in a dental practice?4. How do you build standard operating procedures in a dental office?5. What KPIs should periodontists track to grow their practice?6. Should I be the first to adopt new dental technology?7. Does Freed.ai work for chairside dental notes?8. Is the Seattle Study Club worth joining as a solo dental specialist?9. How do you start a solo periodontal practice from scratch?10. What advice would a 30-year periodontist give her younger self?About The Special ListsThe Special Lists, presented by Referral Lab, is the podcast for dentists and dental specialists. Running a dental practice isn't easy, and if you're in private practice, it can sometimes feel like you're on an island. That's why finding your people—those who've been in your shoes and can share real, lived experience—changes the game.Referral Lab was built specifically for dental specialists, helping you track, manage, and convert every referral. It's about improving case acceptance, boosting team performance, and strengthening relationships with referring providers so your whole practice runs smarter.This spirit of connection fuels The Special Lists podcast. Hosted by the team behind Referral Lab, we bring you wisdom from practice owners and dental professionals, sharing the wins, mistakes, and lessons that shape how they run their businesses today.Got a question for us? Send us a message at speciallists.com (with two L's)Transform your referral workflow with Referral Lab, the purpose-built platform for dental specialists to track, manage and convert every referral. Request a demo at referrallab.ioHostsCameron FullCo-Founder of Referral LabCameron Full, co-founder of Referral Lab, is a strategic problem-solver with expertise in business management and digital solutions. He combines leadership, creativity, and technology to drive success across various industries.Connect with Cameron on LinkedInJason Souyias, DDSPeriodontist and Co-Founder of Referral LabDr. Jason Souyias is a periodontist, educator, and co-founder of Referral Lab software. He teaches dentists and hygienists, including as a Pikos Institute faculty member. In his Port Huron private practice, he's known for excellent patient communication and experience. He's passionate about his work and dedicated to helping other dentists.More about Port Huron, Michigan periodontist Dr. Jason SouyiasMichael Seda, DMD, MSPeriodontist and Co-Developer of Referral LabA clinician and entrepreneur, Dr. Seda brings 19 years of private practice experience to his periodontal and implant surgery practice in the San Francisco Bay Area. Dr. Seda's education spans several disciplines, including a degree in Psychobiology from the University of California, Los Angeles, a Doctorate degree from Harvard University (DMD), and a Master's degree in Periodontics and Oral Medicine from Columbia University.More about Bay Area periodontist Dr. Michael SedaFollow Dr. Seda on Instagram @sedaperioCo-hosts: Cameron Full, Jason Souyias, DDS & Michael Seda, DDSProducer: Eva Sheie @ The AxisAssistant Producer: Mary Ellen ClarksonEngineering: Cameron LairdTheme music: Papa Funk, spring gangCover Art: Dan ChildsThe Special Lists is a production of The Axis.

Andrew Skasko spent a full year working shoulder-to-shoulder with his associate on every procedure, paying him the whole time, before they opened a second location together. That associate is now his partner across multiple practices, with three to four more sites in the pipeline.Skasko is a restorative dentist in New Albany, Ohio, a clinical assistant professor at Ohio State, and a two-decade Seattle Study Club member who's competed on the mainstage at the annual symposium. He joins Cameron, Souyias, and Seda to lay out how he built a restorative-only practice in a profession that pushes every clinician to do everything.The throughline is what Skasko calls the "super dentist trap": clinicians who haven't mastered the basics taking on endo, ortho, and implants because the procedures are sexy and the margins are good. He explains how he built his brand on the opposite premise — stay out of network with insurance, refuse procedures he can't master, and earn the referral network's trust by handing teed-up cases back to the specialists instead of trying to keep them in-house.Mentorship runs through every part of the story. Skasko names the dentists who shaped him (Michael Cohen, Tal Moore, Greg Kinzer, Pat Allen, Ward Smalley) and explains how Seattle Study Club, the American Academy of Esthetic Dentistry, the American Academy of Restorative Dentistry, and Pat Allen's IIDC each pushed him to a different level. He's also direct about what he thinks is broken: academies and corporate models that mentor for bonuses and daily numbers instead of for the patient and the profession.The practice-development thread is where the model gets concrete. Skasko walks through how he turned Dr. Nick Molnar (left-handed, like him) into a clinical partner over a year of supervised reps, then bought into Molnar's father's oral surgery practice and partnered with Dr. Lee, his former assistant turned oral surgeon. The group is now eyeing three to four more sites built on the same template.Plus the closing story about a high-school classmate who thought he was a jerk in math class, then 30 years later came in to have him restore her smile.GuestDr. Andrew Skasko is the founder of Elite Dental and Skasko Smile Design Studio in New Albany, Ohio. He earned his DDS from The Ohio State University College of Dentistry in 2004, opened his comprehensive interdisciplinary practice the following year, and currently serves as a clinical assistant professor in the restorative and prosthodontics division at Ohio State. He is a member of the American Academy of Esthetic Dentistry, the American Academy of Restorative Dentistry, and the American Academy of Cosmetic Dentistry, and has been a member of Seattle Study Club for over 20 years. In January 2023, he was named team lead for Team North America in a treatment planning square-off against Spain at the Seattle Study Club Symposium. Through his mentorship work, he co-founded Molnar and Skasko Family and Cosmetic Dentistry to bring advanced interdisciplinary care to underserved communities.Learn more about Elite Dental and Skasko Smile Design Studio: newalbanyelitedental.com.Follow Andrew on Instagram @drandrewskaskoQuestions answered by this episode:1. How do I build a restorative-only dental practice without taking on endo, ortho, and implants?2. Why should a dental practice stay out of network with insurance?3. How do I turn an associate dentist into a partner?4. What is the role of the restorative dentist in interdisciplinary treatment planning?5. How do I find the right mentors as a dentist?6. What is Seattle Study Club and is it worth joining?7. How do I get into the American Academy of Esthetic Dentistry or the American Academy of Restorative Dentistry?8. Should a general dentist place implants or refer them out?9. How do I quarterback a complex restorative case across multiple specialists?10. How do I build a multi-practice dental group through mentorship?About The Special ListsThe Special Lists, presented by Referral Lab, is the podcast for dentists and dental specialists. Running a dental practice isn't easy, and if you're in private practice, it can sometimes feel like you're on an island. That's why finding your people—those who've been in your shoes and can share real, lived experience—changes the game.Referral Lab was built specifically for dental specialists, helping you track, manage, and convert every referral. It's about improving case acceptance, boosting team performance, and strengthening relationships with referring providers so your whole practice runs smarter.This spirit of connection fuels The Special Lists podcast. Hosted by the team behind Referral Lab, we bring you wisdom from practice owners and dental professionals, sharing the wins, mistakes, and lessons that shape how they run their businesses today.Got a question for us? Send us a message at speciallists.com (with two L's)Transform your referral workflow with Referral Lab, the purpose-built platform for dental specialists to track, manage and convert every referral. Request a demo at referrallab.ioHostsCameron FullCo-Founder of Referral LabCameron Full, co-founder of Referral Lab, is a strategic problem-solver with expertise in business management and digital solutions. He combines leadership, creativity, and technology to drive success across various industries.Connect with Cameron on LinkedInJason Souyias, DDSPeriodontist and Co-Founder of Referral LabDr. Jason Souyias is a periodontist, educator, and co-founder of Referral Lab software. He teaches dentists and hygienists, including as a Pikos Institute faculty member. In his Port Huron private practice, he's known for excellent patient communication and experience. He's passionate about his work and dedicated to helping other dentists.More about Port Huron, Michigan periodontist Dr. Jason SouyiasMichael Seda, DMD, MSPeriodontist and Co-Developer of Referral LabA clinician and entrepreneur, Dr. Seda brings 19 years of private practice experience to his periodontal and implant surgery practice in the San Francisco Bay Area. Dr. Seda's education spans several disciplines, including a degree in Psychobiology from the University of California, Los Angeles, a Doctorate degree from Harvard University (DMD), and a Master's degree in Periodontics and Oral Medicine from Columbia University.More about Bay Area periodontist Dr. Michael SedaFollow Dr. Seda on Instagram @sedaperioCo-hosts: Cameron Full, Jason Souyias, DDS & Michael Seda, DDSProducer: Eva Sheie @ The AxisAssistant Producer: Mary Ellen ClarksonEngineering: Cameron LairdTheme music: Papa Funk, spring gangCover Art: Dan ChildsThe Special Lists is a production of The Axis.

AACD taught Dr. Tracey Nguyen to be good with her hands. The mouth–body connection taught her how to keep that work intact for years.Tracey is a restorative dentist, scientific advisor at the Kois Center, AACD Accredited Member, and co-founder of ASAP Pathway — the first comprehensive online education platform for pediatric airway and sleep dentistry. She joins Cameron, Dr. Seda, and Dr. Souyias to talk about why a beautiful smile won't hold up if you aren't also looking at how the person breathes — and what it takes to shift a profession that's been told for decades that "if you want to be a doctor, go to med school."Tracey shares how she reads ENT and pulmonology journals to inform her restorative work, why she calls the airway conversation "a movement" even though her sleep-physician colleagues think it should be obvious, and what the cosmetic-to-airway pipeline looks like in real practice — from skeletal expansion in adults to airway-driven smile design.AI as a clinical tool gets its own thread: Cameron's Google Scholar Alerts trick for tracking new published research, Dr. Seda using ChatGPT to prep for an orthopedic surgery consult, the patient who used ChatGPT to take a dentist to the board over a denied scaling and root planing claim, and the parent who showed up with an AI-drafted medical-necessity letter Tracey said was so good she'd be using it as a template.Plus the ASAP Pathway origin story: launching in January 2020 with no product, selling 70 seats at $8,000 each, and scrambling to record forty hours of curriculum during lockdown. And LEAD — a women's mastermind in dentistry — and why "men battle to bond, women bond before they battle."GuestDr. Tracey Nguyen runs a private restorative practice in Lansdowne, Virginia, 30 minutes outside Washington, DC. She is an Accredited Member of the American Academy of Cosmetic Dentistry — one of only five accredited dentists in the state — a Fellow of the Academy of General Dentistry, and a Diplomate of the American Board of Dental Sleep Medicine. In 2016, Dental Products Magazine named her one of the Top 25 Women in Dentistry, the same year she completed her training at the Kois Center, where she now serves as Scientific Advisor. She co-founded ASAP Pathway in 2020 — the first comprehensive online education platform for pediatric airway and sleep dentistry — and serves as visiting faculty at Spear Education, mentoring the Airway Workshop alongside Dr. Jeff Rouse.Learn more about ASAP Pathway: asappathway.com.Follow Tracey on Instagram @drtraceynguyenSet up Google Scholar Alerts at scholar.google.com Questions answered by this episode:1. Why doesn't cosmetic dentistry last as long as it should?2. What is airway dentistry and why does it matter for restorative cases?3. How is sleep apnea connected to dental wear and bruxism?4. How can a dentist start reading medical literature outside of dentistry?5. What is ASAP Pathway and who is it for?6. Can AI help me with patient education and case research?7. Should I be using ChatGPT or Open Evidence for clinical literature review?8. What is skeletal expansion in adults and when is it indicated?9. How do I collaborate with sleep physicians and ENTs as a dentist?10. How do dentists start a continuing education company?About The Special ListsThe Special Lists, presented by Referral Lab, is the podcast for dentists and dental specialists. Running a dental practice isn't easy, and if you're in private practice, it can sometimes feel like you're on an island. That's why finding your people—those who've been in your shoes and can share real, lived experience—changes the game.Referral Lab was built specifically for dental specialists, helping you track, manage, and convert every referral. It's about improving case acceptance, boosting team performance, and strengthening relationships with referring providers so your whole practice runs smarter.This spirit of connection fuels The Special Lists podcast. Hosted by the team behind Referral Lab, we bring you wisdom from practice owners and dental professionals, sharing the wins, mistakes, and lessons that shape how they run their businesses today.Got a question for us? Send us a message at speciallists.com (with two L's)Transform your referral workflow with Referral Lab, the purpose-built platform for dental specialists to track, manage and convert every referral. Request a demo at referrallab.ioHostsCameron FullCo-Founder of Referral LabCameron Full, co-founder of Referral Lab, is a strategic problem-solver with expertise in business management and digital solutions. He combines leadership, creativity, and technology to drive success across various industries.Connect with Cameron on LinkedInJason Souyias, DDSPeriodontist and Co-Founder of Referral LabDr. Jason Souyias is a periodontist, educator, and co-founder of Referral Lab software. He teaches dentists and hygienists, including as a Pikos Institute faculty member. In his Port Huron private practice, he's known for excellent patient communication and experience. He's passionate about his work and dedicated to helping other dentists.More about Port Huron, Michigan periodontist Dr. Jason SouyiasMichael Seda, DMD, MSPeriodontist and Co-Developer of Referral LabA clinician and entrepreneur, Dr. Seda brings 19 years of private practice experience to his periodontal and implant surgery practice in the San Francisco Bay Area. Dr. Seda's education spans several disciplines, including a degree in Psychobiology from the University of California, Los Angeles, a Doctorate degree from Harvard University (DMD), and a Master's degree in Periodontics and Oral Medicine from Columbia University.More about Bay Area periodontist Dr. Michael SedaFollow Dr. Seda on Instagram @sedaperioCo-hosts: Cameron Full, Jason Souyias, DDS & Michael Seda, DDSProducer: Eva Sheie @ The AxisAssistant Producer: Mary Ellen ClarksonEngineering: Cameron LairdTheme music: Papa Funk, spring gangCover Art: Dan ChildsThe Special Lists is a production of The Axis.

Running a dental practice isn't taught in dental school, and most owners learn it the hard way. Practice coach and former periodontal practice co-owner Geri Gottlieb joins the show to share what 30+ years in dentistry — and a humbling jump into ownership herself — taught her about what actually makes a practice work.Geri unpacks why dentistry is a team sport, why culture is anything but soft, and why a culture is whatever you tolerate, not what you write on the wall. She breaks down the character traits of an ideal team player (humble, hungry, emotionally intelligent), why 85% of poor performance is the system and not the human, and why systems aren't restriction — they're the bumpers that free your team to be present with patients.Geri also shares the moment her own team told her she was holding them down, and what it took to finally build the team she'd been preaching about all along.GUESTGeri GottliebFounder & Lead Coach, GG Practice Coaching & DevelopmentGeri Gottlieb has spent more than three decades in the dental industry as a practice manager, co-owner of two large periodontal practices alongside her husband, and now founder and lead coach of GG Practice Coaching & Development.She helps dentists and specialists across the country build stronger teams, healthier cultures, and more sustainable businesses. Geri is certified in the Five Behaviors of a Team and DiSC Behavioral Assessments, and previously spent four years as a lead coach with ACT Dental Practice Management. Her philosophy: build a team so strong you don't know who the boss is.Learn more about GG Practice Coaching & DevelopmentConnect with Geri on LinkedInThe Special Lists, presented by Referral Lab, is the podcast for dentists and dental specialists. Running a dental practice isn't easy, and if you're in private practice, it can sometimes feel like you're on an island. That's why finding your people—those who've been in your shoes and can share real, lived experience—changes the game.Referral Lab was built specifically for dental specialists, helping you track, manage, and convert every referral. It's about improving case acceptance, boosting team performance, and strengthening relationships with referring providers so your whole practice runs smarter.This spirit of connection fuels The Special Lists podcast. Hosted by the team behind Referral Lab, we bring you wisdom from practice owners and dental professionals, sharing the wins, mistakes, and lessons that shape how they run their businesses today.Got a question for us? Send us a message at speciallists.comTransform your referral workflow with Referral Lab, the purpose-built platform for dental specialists to track, manage and convert every referral. Request a demo at referrallab.ioCameron FullCo-Founder of Referral LabCameron Full, co-founder of Referral Lab, is a strategic problem-solver with expertise in business management and digital solutions. He combines leadership, creativity, and technology to drive success across various industries.Connect with Cameron on LinkedInJason Souyias, DDSPeriodontist and Co-Founder of Referral LabDr. Jason Souyias is a periodontist, educator, and co-founder of Referral Lab software. He teaches dentists and hygienists, including as a Pikos Institute faculty member. In his Port Huron private practice, he's known for excellent patient communication and experience. He's passionate about his work and dedicated to helping other dentists.More about Port Huron, Michigan periodontist Dr. Jason SouyiasMichael Seda, DMD, MSPeriodontist and Co-Developer of Referral LabA clinician and entrepreneur, Dr. Seda brings 19 years of private practice experience to his periodontal and implant surgery practice in the San Francisco Bay Area. Dr. Seda's interests are rooted in evaluating and influencing private practice management systems in dentistry. He wants to increase practice efficiency, establish a greater sense of collaboration and trust among practice team members, and enhance quality of care and service delivered—all while maximizing and growing profitability.Through associateship opportunities early in his career, Dr. Seda was exposed to various private practice leadership and business models. He witnessed first-hand inconsistencies in the degree of success and failure owners experienced in private practices. This ignited his passion for learning what empowers practices to thrive and grow successfully while delivering a highly satisfying patient experience. He is particularly interested in using cutting-edge analytics platforms to measure advanced practice metrics. He leverages these to design data-driven strategies to enhance referral patterns, scheduling systems, case acceptance rates, and other key performance indicators that lead to practice growth and patient satisfaction.His education spans several disciplines, including a degree in Psychobiology from the University of California, Los Angeles, a Doctorate degree from Harvard University (DMD), and a Master's degree in Periodontics and Oral Medicine from Columbia University.More about Bay Area periodontist Dr. Michael SedaFollow Dr. Seda on Instagram @sedaperioCo-hosts: Cameron Full, Jason Souyias, DDS & Michael Seda, DDSProducer: Eva Sheie @ The AxisAssistant Producer: Mary Ellen ClarksonEngineering: Cameron LairdTheme music: Papa Funk, spring gangCover Art: Dan ChildsThe Special Lists is a production of The Axis: theaxis.io

Beyond clinical skill, running a successful dental practice requires clear vision, strong systems, and the right people.Periodontist and MAZ Management co-founder Dr. Justin Zalewsky shares the leadership principles that guide his approach, including organizing life into three buckets — work, thinking, and personal time — and using tools like impact filters to keep projects and teams aligned. He explains how core values and structure shape hiring, promotions, and day-to-day decision-making.Justin also addresses the challenges of hiring associates, emphasizing mentorship, clear expectations, and structured onboarding. GUESTJustin Zalewsky, DMDPresident & Co-founder, MAZ ManagementJustin is a board-certified periodontist who has practiced in the Washington, D.C. metro area for more than 15 years. Seven years ago, he co-founded MAZ and began expanding through strategic acquisitions, building a network that now includes three periodontal practices and four general dental offices. Today he leads an organization of more than 80 team members and 15 doctors, supported by a centralized management team that allows him to remain an active clinician while guiding the company’s growth. His leadership focuses on developing strong teams, placing people in roles where they can thrive, and building practices that deliver exceptional patient care.Learn more about MAZ ManagementLearn more about Alexandria periodontist Dr. Justin ZalewskyConnect with Justin on LinkedInThe Special Lists, presented by Referral Lab, is the podcast for dentists and dental specialists.Running a dental practice isn’t easy, and if you’re in private practice, it can sometimes feel like you’re on an island. That’s why finding your people—those who’ve been in your shoes and can share real, lived experience—changes the game.Referral Lab was built specifically for dental specialists, helping you track, manage, and convert every referral. It’s about improving case acceptance, boosting team performance, and strengthening relationships with referring providers so your whole practice runs smarter.This spirit of connection fuels The Special Lists podcast. Hosted by the team behind Referral Lab, we bring you wisdom from practice owners and dental professionals, sharing the wins, mistakes, and lessons that shape how they run their businesses today.Got a question for us? Send us a message at speciallists.com Transform your referral workflow with Referral Lab, the purpose-built platform for dental specialists to track, manage and convert every referral. Request a demo at referrallab.io Cameron FullCo-Founder of Referral LabCameron Full, co-founder of Referral Lab, is a strategic problem-solver with expertise in business management and digital solutions. He combines leadership, creativity, and technology to drive success across various industries.Connect with Cameron on LinkedInJason Souyias, DDSPeriodontist and Co-Founder of Referral LabDr. Jason Souyias is a periodontist, educator, and co-founder of Referral Lab software. He teaches dentists and hygienists, including as a Pikos Institute faculty member. In his Port Huron private practice, he's known for excellent patient communication and experience. He's passionate about his work and dedicated to helping other dentists.More about Port Huron, Michigan periodontist Dr. Jason SouyiasMichael Seda, DMD, MSPeriodontist and Co-Developer of Referral LabA clinician and entrepreneur, Dr. Seda brings 19 years of private practice experience to his periodontal and implant surgery practice in the San Francisco Bay Area.Dr. Seda’s interests are rooted in evaluating and influencing private practice management systems in dentistry. He wants to increase practice efficiency, establish a greater sense of collaboration and trust among practice team members, and enhance quality of care and service delivered—all while maximizing and growing profitability.Through associateship opportunities early in his career, Dr. Seda was exposed to various private practice leadership and business models. He witnessed first-hand inconsistencies in the degree of success and failure owners experienced in private practices. This ignited his passion for learning what empowers practices to thrive and grow successfully while delivering a highly satisfying patient experience. He is particularly interested in using cutting-edge analytics platforms to measure advanced practice metrics. He leverages these to design data-driven strategies to enhance referral patterns, scheduling systems, case acceptance rates, and other key performance indicators that lead to practice growth and patient satisfaction. His education spans several disciplines, including a degree in Psychobiology from the University of California, Los Angeles, a Doctorate degree from Harvard University (DMD), and a Master’s degree in Periodontics and Oral Medicine from Columbia University.More about Bay Area periodontist Dr. Michael SedaFollow Dr. Seda on Instagram @sedaperioCo-hosts: Cameron Full, Jason Souyias, DDS & Michael Seda, DDSProducer: Eva Sheie @ The AxisAssistant Producers: Mary Ellen Clarkson & Hannah BurkhartEngineering: Cameron LairdTheme music: Papa Funk, spring gangCover Art: Dan ChildsThe Special Lists is a production of The Axis: theaxis.io 

What does it really take to build a dental practice that’s future-proof and not just profitable?Through relentless investment in safety, leadership, and education, oral and maxillofacial surgeon Dr. David Lee Hill shaped Chapel Hill Oral Surgery into what it is today. From rebuilding his entire facility to meet AAAHC standards, to adopting a dual-provider anesthesia model, to embracing dynamic navigation technology, doing things the hard way early paid off later.Hear why delayed gratification beats shortcuts, how mentorship and continuing education shaped his career, and why having the right leadership team matters more than any single piece of technology. Listen for his takes on anesthesia models, surgical planning, culture, and why perseverance—not perfection—is often the real differentiator between practices that stall and those that thrive.GUESTDavid Lee Hill, JR., DDSCEO, OMS Chapel Hill Oral SurgeryDr. Hill is a Diplomate of the American Board of Oral and Maxillofacial Surgery, a member of the American Association of Oral and Maxillofacial Surgeons, the International Congress of Oral Implantologists, the Academy of Osseointegration, the International Team for Implantology, North Carolina State Association of Oral and Maxillofacial Surgeons, North Carolina State Dental Association, the American Dental Association, and the American Association of Dental Research.Dr. Hill is an active sportsman, a deep sea fisherman, a cyclist, and an enthusiastic UNC Tar Heel fan. He enjoys spending time with his family, his wife, Olivia, and his son Rémy Oliver (5y/o) and daughter Violette (1.5y/o).Learn more about Chapel Hill Oral SurgeryFollow Dr. Hill’s practice on Instagram @chapelhilloralsurgeryThe Special Lists, presented by Referral Lab, is the podcast for dentists and dental specialists.Running a dental practice isn’t easy, and if you’re in private practice, it can sometimes feel like you’re on an island. That’s why finding your people—those who’ve been in your shoes and can share real, lived experience—changes the game.Referral Lab was built specifically for dental specialists, helping you track, manage, and convert every referral. It’s about improving case acceptance, boosting team performance, and strengthening relationships with referring providers so your whole practice runs smarter.This spirit of connection fuels The Special Lists podcast. Hosted by the team behind Referral Lab, we bring you wisdom from practice owners and dental professionals, sharing the wins, mistakes, and lessons that shape how they run their businesses today.Got a question for us? Send us a message at speciallists.com Transform your referral workflow with Referral Lab, the purpose-built platform for dental specialists to track, manage and convert every referral. Request a demo at referrallab.io Cameron FullCo-Founder of Referral LabCameron Full, co-founder of Referral Lab, is a strategic problem-solver with expertise in business management and digital solutions. He combines leadership, creativity, and technology to drive success across various industries.Connect with Cameron on LinkedInJason Souyias, DDSPeriodontist and Co-Founder of Referral LabDr. Jason Souyias is a periodontist, educator, and co-founder of Referral Lab software. He teaches dentists and hygienists, including as a Pikos Institute faculty member. In his Port Huron private practice, he's known for excellent patient communication and experience. He's passionate about his work and dedicated to helping other dentists.More about Port Huron, Michigan periodontist Dr. Jason SouyiasMichael Seda, DMD, MSPeriodontist and Co-Developer of Referral LabA clinician and entrepreneur, Dr. Seda brings 19 years of private practice experience to his periodontal and implant surgery practice in the San Francisco Bay Area.Dr. Seda’s interests are rooted in evaluating and influencing private practice management systems in dentistry. He wants to increase practice efficiency, establish a greater sense of collaboration and trust among practice team members, and enhance quality of care and service delivered—all while maximizing and growing profitability.Through associateship opportunities early in his career, Dr. Seda was exposed to various private practice leadership and business models. He witnessed first-hand inconsistencies in the degree of success and failure owners experienced in private practices. This ignited his passion for learning what empowers practices to thrive and grow successfully while delivering a highly satisfying patient experience. He is particularly interested in using cutting-edge analytics platforms to measure advanced practice metrics. He leverages these to design data-driven strategies to enhance referral patterns, scheduling systems, case acceptance rates, and other key performance indicators that lead to practice growth and patient satisfaction. His education spans several disciplines, including a degree in Psychobiology from the University of California, Los Angeles, a Doctorate degree from Harvard University (DMD), and a Master’s degree in Periodontics and Oral Medicine from Columbia University.More about Bay Area periodontist Dr. Michael SedaFollow Dr. Seda on Instagram @sedaperioCo-hosts: Cameron Full, Jason Souyias, DDS & Michael Seda, DDSProducer: Eva Sheie @ The AxisAssistant Producers: Mary Ellen Clarkson & Hannah BurkhartEngineering: Cameron LairdTheme music: Papa Funk, spring gangCover Art: Dan ChildsThe Special Lists is a production of The Axis: theaxis.io 

Dentistry looks polished from the outside, but behind the scenes, it’s harder, messier, and more human than most people realize.Dental industry veteran Mike Gergen believes the key to success is lifelong education, culture that holds up under pressure, and leaders willing to admit that dentistry is both a clinical craft and a business. Hear why “just go to the course” might be the best advice dentists get, how friction in patient experience is costing practices more than they think, and why refusing to evolve risks turning dentistry into a commodity. Get candid insights on DSOs, leadership fatigue, patient engagement, and what it really takes to build a practice people want to be part of on both sides of the chair.GUESTMike GergenCEO of EviDent AllianceMike Gergen is a seasoned dental industry executive and growth strategist known for driving transformation, culture, profitability, and strategic exits. Throughout his career, he has had the opportunity to know and work with some of the best dentists in the country.Connect with Mike Gergen on LinkedInLearn more about EviDent AllianceThe Special Lists, presented by Referral Lab, is the podcast for dentists and dental specialists.Running a dental practice isn’t easy, and if you’re in private practice, it can sometimes feel like you’re on an island. That’s why finding your people—those who’ve been in your shoes and can share real, lived experience—changes the game.Referral Lab was built specifically for dental specialists, helping you track, manage, and convert every referral. It’s about improving case acceptance, boosting team performance, and strengthening relationships with referring providers so your whole practice runs smarter.This spirit of connection fuels The Special Lists podcast. Hosted by the team behind Referral Lab, we bring you wisdom from practice owners and dental professionals, sharing the wins, mistakes, and lessons that shape how they run their businesses today.Got a question for us? Send us a message at speciallists.com Transform your referral workflow with Referral Lab, the purpose-built platform for dental specialists to track, manage and convert every referral. Request a demo at referrallab.io Cameron FullCo-Founder of Referral LabCameron Full, co-founder of Referral Lab, is a strategic problem-solver with expertise in business management and digital solutions. He combines leadership, creativity, and technology to drive success across various industries.Connect with Cameron on LinkedInJason Souyias, DDSPeriodontist and Co-Founder of Referral LabDr. Jason Souyias is a periodontist, educator, and co-founder of Referral Lab software. He teaches dentists and hygienists, including as a Pikos Institute faculty member. In his Port Huron private practice, he's known for excellent patient communication and experience. He's passionate about his work and dedicated to helping other dentists.More about Port Huron, Michigan periodontist Dr. Jason SouyiasMichael Seda, DMD, MSPeriodontist and Co-Developer of Referral LabA clinician and entrepreneur, Dr. Seda brings 19 years of private practice experience to his periodontal and implant surgery practice in the San Francisco Bay Area.Dr. Seda’s interests are rooted in evaluating and influencing private practice management systems in dentistry. He wants to increase practice efficiency, establish a greater sense of collaboration and trust among practice team members, and enhance quality of care and service delivered—all while maximizing and growing profitability.Through associateship opportunities early in his career, Dr. Seda was exposed to various private practice leadership and business models. He witnessed first-hand inconsistencies in the degree of success and failure owners experienced in private practices. This ignited his passion for learning what empowers practices to thrive and grow successfully while delivering a highly satisfying patient experience. He is particularly interested in using cutting-edge analytics platforms to measure advanced practice metrics. He leverages these to design data-driven strategies to enhance referral patterns, scheduling systems, case acceptance rates, and other key performance indicators that lead to practice growth and patient satisfaction. His education spans several disciplines, including a degree in Psychobiology from the University of California, Los Angeles, a Doctorate degree from Harvard University (DMD), and a Master’s degree in Periodontics and Oral Medicine from Columbia University.More about Bay Area periodontist Dr. Michael SedaFollow Dr. Seda on Instagram @sedaperioCo-hosts: Cameron Full, Jason Souyias, DDS & Michael Seda, DDSProducer: Eva Sheie @ The AxisAssistant Producers: Mary Ellen Clarkson & Hannah BurkhartEngineering: Cameron LairdTheme music: Papa Funk, spring gangCover Art: Dan ChildsThe Special Lists is a production of The Axis: theaxis.io 

Want to know how one periodontist turned patient-centered care into a thriving, multi-practice powerhouse?Dr. Amit Patel is the founder of ROOT Periodontal and Implant Centers and co-founder of the Center for Oral Pathology, one of the country’s busiest oral medicine practices. Frustrated by slow biopsy results and limited patient access, he and his partner now see 150 new patients a month for oral pathology, TMD, and facial pain.At ROOT, Dr. Patel flipped Dallas’ implant-heavy market with his “We Save Teeth” campaign, promoting LANAP laser surgery as a more affordable alternative. He ditched expensive ads and boosted results through hundreds of referral lunch-and-learns each year.He also shares how AI, Perioscope tech, and smart KPIs streamline care, improve patient intake, and catch hidden revenue leaks that cost practices big. He explains how to leverage customized questionnaires to reveal what patients really want.Hear how Dr. Patel maximizes efficiency, grows revenue, and keeps both patients and doctors happy. Learn how to spot hidden opportunities, improve care, and build a practice that thrives.GUESTAmit Patel, DDSOwner of ROOT Periodontal and Implant Centers, Owner of ROOT Med Spa, and Co-Founder and Managing Partner at Center for Oral PathologyDr. Amit Patel was born and raised in the suburbs of Detroit, Michigan, and moved to Dallas in 2010. He went to undergrad and dental school at the University of Michigan in Ann Arbor and did his perio residency at Indiana University in Indianapolis. He is the director of the Seattle Study Club of Dallas and a Coach for the DEO (Dentist Entrepreneur Organization).Learn more about ROOT Periodontal and Implant CentersLearn more about ROOT Med SpaConnect with Amit Patel on LinkedInFollow ROOT Perio on Instagram @rootperioFollow ROOT Med Spa on Instagram @rootmedspaLearn more about Center for Oral PathologyThe Special Lists, presented by Referral Lab, is the podcast for dentists and dental specialists.Running a dental practice isn’t easy, and if you’re in private practice, it can sometimes feel like you’re on an island. That’s why finding your people—those who’ve been in your shoes and can share real, lived experience—changes the game.Referral Lab was built specifically for dental specialists, helping you track, manage, and convert every referral. It’s about improving case acceptance, boosting team performance, and strengthening relationships with referring providers so your whole practice runs smarter.This spirit of connection fuels The Special Lists podcast. Hosted by the team behind Referral Lab, we bring you wisdom from practice owners and dental professionals, sharing the wins, mistakes, and lessons that shape how they run their businesses today.Got a question for us? Send us a message at speciallists.com Transform your referral workflow with Referral Lab, the purpose-built platform for dental specialists to track, manage and convert every referral. Request a demo at referrallab.io Cameron FullCo-Founder of Referral LabCameron Full, co-founder of Referral Lab, is a strategic problem-solver with expertise in business management and digital solutions. He combines leadership, creativity, and technology to drive success across various industries.Connect with Cameron on LinkedInJason Souyias, DDSPeriodontist and Co-Founder of Referral LabDr. Jason Souyias is a periodontist, educator, and co-founder of Referral Lab software. He teaches dentists and hygienists, including as a Pikos Institute faculty member. In his Port Huron private practice, he's known for excellent patient communication and experience. He's passionate about his work and dedicated to helping other dentists.More about Port Huron, Michigan periodontist Dr. Jason SouyiasMichael Seda, DMD, MSPeriodontist and Co-Developer of Referral LabA clinician and entrepreneur, Dr. Seda brings 19 years of private practice experience to his periodontal and implant surgery practice in the San Francisco Bay Area.Dr. Seda’s interests are rooted in evaluating and influencing private practice management systems in dentistry. He wants to increase practice efficiency, establish a greater sense of collaboration and trust among practice team members, and enhance quality of care and service delivered—all while maximizing and growing profitability.Through associateship opportunities early in his career, Dr. Seda was exposed to various private practice leadership and business models. He witnessed first-hand inconsistencies in the degree of success and failure owners experienced in private practices. This ignited his passion for learning what empowers practices to thrive and grow successfully while delivering a highly satisfying patient experience. He is particularly interested in using cutting-edge analytics platforms to measure advanced practice metrics. He leverages these to design data-driven strategies to enhance referral patterns, scheduling systems, case acceptance rates, and other key performance indicators that lead to practice growth and patient satisfaction. His education spans several disciplines, including a degree in Psychobiology from the University of California, Los Angeles, a Doctorate degree from Harvard University (DMD), and a Master’s degree in Periodontics and Oral Medicine from Columbia University.More about Bay Area periodontist Dr. Michael SedaFollow Dr. Seda on Instagram @sedaperioCo-hosts: Cameron Full, Jason Souyias, DDS & Michael Seda, DDSProducer: Eva Sheie @ The AxisAssistant Producers: Mary Ellen Clarkson & Hannah BurkhartEngineering: Cameron LairdTheme music: Papa Funk, spring gangCover Art: Dan ChildsThe Special Lists is a production of The Axis: theaxis.io 

From Army infantry to dental empire, Dr. Jeffrey Burch explains his formula for building a team that actually sticks.He’s a periodontist, former Army infantry soldier, and the CEO of Burch Dental Partners, overseeing 15 practices and 23 dentists. His “Team Never Sell” model focuses on long-term partnerships instead of flipping practices, with retention rates far above industry averages.Culture is the engine behind it all. Dr. Burch built his group on four core values—commitment to excellence, humble and hungry to grow, effective communication, and winning attitude—which guide every decision from hiring to leadership development to knowing when to part ways. He lays out a clear path to partnership, built on careful recruiting, hands-on onboarding, mentorship, and ongoing business and clinical training. Hear how investing early helps associates grow into confident, aligned owners.Find out how to spot the right partners, create offers doctors actually want, and build a team that’s in it for the long haul.GUESTJeffrey Burch, DMDCEO, CFO, and CIO of Burch Dental Partners and Managing Partner of Featherstone Periodontics & Implant DentistryJeff is a board certified periodontist with over 20 years of experience in innovative modern dental surgery such as LANAP, Pinhole therapy, advanced bone grafting, and dental implant therapy to replace one or all teeth.Dr. Burch is a happily married man. His wife is a GP Dentist and they have 2 boys together ages 9 and 16. He is a former infantry soldier in the US Army with service in combat zones overseas. He is an entrepreneur at his core with a special focus on businesses that serve people. His business has a buy and hold strategy and is on “Team Never Sell.”Learn more about Burch Dental PartnersConnect with Dr. Burch on LinkedInGot a question for Dr. Burch? Email him at [email protected] Special Lists, presented by Referral Lab, is the podcast for dentists and dental specialists.Running a dental practice isn’t easy, and if you’re in private practice, it can sometimes feel like you’re on an island. That’s why finding your people—those who’ve been in your shoes and can share real, lived experience—changes the game.Referral Lab was built specifically for dental specialists, helping you track, manage, and convert every referral. It’s about improving case acceptance, boosting team performance, and strengthening relationships with referring providers so your whole practice runs smarter.This spirit of connection fuels The Special Lists podcast. Hosted by the team behind Referral Lab, we bring you wisdom from practice owners and dental professionals, sharing the wins, mistakes, and lessons that shape how they run their businesses today.Got a question for us? Send us a message at speciallists.com Transform your referral workflow with Referral Lab, the purpose-built platform for dental specialists to track, manage and convert every referral. Request a demo at referrallab.io Cameron FullCo-Founder of Referral LabCameron Full, co-founder of Referral Lab, is a strategic problem-solver with expertise in business management and digital solutions. He combines leadership, creativity, and technology to drive success across various industries.Connect with Cameron on LinkedInJason Souyias, DDSPeriodontist and Co-Founder of Referral LabDr. Jason Souyias is a periodontist, educator, and co-founder of Referral Lab software. He teaches dentists and hygienists, including as a Pikos Institute faculty member. In his Port Huron private practice, he's known for excellent patient communication and experience. He's passionate about his work and dedicated to helping other dentists.More about Port Huron, Michigan periodontist Dr. Jason SouyiasMichael Seda, DMD, MSPeriodontist and Co-Developer of Referral LabA clinician and entrepreneur, Dr. Seda brings 19 years of private practice experience to his periodontal and implant surgery practice in the San Francisco Bay Area.Dr. Seda’s interests are rooted in evaluating and influencing private practice management systems in dentistry. He wants to increase practice efficiency, establish a greater sense of collaboration and trust among practice team members, and enhance quality of care and service delivered—all while maximizing and growing profitability.Through associateship opportunities early in his career, Dr. Seda was exposed to various private practice leadership and business models. He witnessed first-hand inconsistencies in the degree of success and failure owners experienced in private practices. This ignited his passion for learning what empowers practices to thrive and grow successfully while delivering a highly satisfying patient experience. He is particularly interested in using cutting-edge analytics platforms to measure advanced practice metrics. He leverages these to design data-driven strategies to enhance referral patterns, scheduling systems, case acceptance rates, and other key performance indicators that lead to practice growth and patient satisfaction. His education spans several disciplines, including a degree in Psychobiology from the University of California, Los Angeles, a Doctorate degree from Harvard University (DMD), and a Master’s degree in Periodontics and Oral Medicine from Columbia University.More about Bay Area periodontist Dr. Michael SedaFollow Dr. Seda on Instagram @sedaperioCo-hosts: Cameron Full, Jason Souyias, DDS & Michael Seda, DDSProducer: Eva Sheie @ The AxisAssistant Producers: Mary Ellen Clarkson & Hannah BurkhartEngineering: Cameron LairdTheme music: Papa Funk, spring gangCover Art: Dan ChildsThe Special Lists is a production of The Axis: theaxis.io 

North Carolina periodontist Dr. Deana Cook believes the real engine of a dental practice isn't the dentist, but the team running it.Dr. Cook has two thriving practices and an executive MBA from UNC. With a background in art history, she blends creativity with science and a people-first approach to running her team. In her practices, Dr. Cook leans into transparency, daily KPIs, and fun incentives like team lunches and pooled bonuses to motivate staff. She shares clever systems to keep the office efficient while building ownership and accountability among her 12-person team.She also challenges the myth of work-life balance, viewing it instead as a pendulum that swings with priorities. Hear how she gamifies goals, fosters leadership across roles, and takes incremental steps to improve systems without overwhelming the team.Find out how Dr. Cook builds a culture where every team member feels responsible, patients are happier, and growth happens naturally. GUESTDeana Cook, DDS, MS, MBAOwner & Periodontist at Cook Periodontics & Dental ImplantsDr. Cook attended the University of North Carolina at Chapel Hill for her undergraduate education in Art History. After studying abroad in Italy, she began to appreciate the wonderful mix of art and science dentistry provided and went on to graduate from UNC School of Dentistry with honors (2009). She graduated with her Master’s degree in Biomedical Science and a Certificate in Periodontics from the University of Texas Health Science Center in San Antonio (2012). Additionally, she graduated with honors from the Executive MBA Program at UNC Kenan-Flagler Business School (2023). Dr. Cook is the owner of two periodontal practices in Southeastern NC (Wilmington, Leland) and is the director of a Spear Study Club. She’s a proud wife and mom to two girls (Emery & Sutton).Learn more about Cook Periodontics & Dental ImplantsThe Special Lists, presented by Referral Lab, is the podcast for dentists and dental specialists.Running a dental practice isn’t easy, and if you’re in private practice, it can sometimes feel like you’re on an island. That’s why finding your people—those who’ve been in your shoes and can share real, lived experience—changes the game.Referral Lab was built specifically for dental specialists, helping you track, manage, and convert every referral. It’s about improving case acceptance, boosting team performance, and strengthening relationships with referring providers so your whole practice runs smarter.This spirit of connection fuels The Special Lists podcast. Hosted by the team behind Referral Lab, we bring you wisdom from practice owners and dental professionals, sharing the wins, mistakes, and lessons that shape how they run their businesses today.Got a question for us? Send us a message at speciallists.com Transform your referral workflow with Referral Lab, the purpose-built platform for dental specialists to track, manage and convert every referral. Request a demo at referrallab.io Cameron FullCo-Founder of Referral LabCameron Full, co-founder of Referral Lab, is a strategic problem-solver with expertise in business management and digital solutions. He combines leadership, creativity, and technology to drive success across various industries.Connect with Cameron on LinkedInJason Souyias, DDSPeriodontist and Co-Founder of Referral LabDr. Jason Souyias is a periodontist, educator, and co-founder of Referral Lab software. He teaches dentists and hygienists, including as a Pikos Institute faculty member. In his Port Huron private practice, he's known for excellent patient communication and experience. He's passionate about his work and dedicated to helping other dentists.More about Port Huron, Michigan periodontist Dr. Jason SouyiasMichael Seda, DMD, MSPeriodontist and Co-Developer of Referral LabA clinician and entrepreneur, Dr. Seda brings 19 years of private practice experience to his periodontal and implant surgery practice in the San Francisco Bay Area.Dr. Seda’s interests are rooted in evaluating and influencing private practice management systems in dentistry. He wants to increase practice efficiency, establish a greater sense of collaboration and trust among practice team members, and enhance quality of care and service delivered—all while maximizing and growing profitability.Through associateship opportunities early in his career, Dr. Seda was exposed to various private practice leadership and business models. He witnessed first-hand inconsistencies in the degree of success and failure owners experienced in private practices. This ignited his passion for learning what empowers practices to thrive and grow successfully while delivering a highly satisfying patient experience. He is particularly interested in using cutting-edge analytics platforms to measure advanced practice metrics. He leverages these to design data-driven strategies to enhance referral patterns, scheduling systems, case acceptance rates, and other key performance indicators that lead to practice growth and patient satisfaction. His education spans several disciplines, including a degree in Psychobiology from the University of California, Los Angeles, a Doctorate degree from Harvard University (DMD), and a Master’s degree in Periodontics and Oral Medicine from Columbia University.More about Bay Area periodontist Dr. Michael SedaFollow Dr. Seda on Instagram @sedaperioCo-hosts: Cameron Full, Jason Souyias, DDS & Michael Seda, DDSProducer: Eva Sheie @ The AxisAssistant Producers: Mary Ellen Clarkson & Hannah BurkhartEngineering: Cameron LairdTheme music: Papa Funk, spring gangCover Art: Dan ChildsThe Special Lists is a production of The Axis: theaxis.io 

For Dr. Lee Cochrane, clarity came through doing: learning on the fly, adjusting quickly, and letting the early chaos shape better systems. He talks about what it really takes to build a periodontal practice from the ground up, and why you often have to start before you feel “ready.”A big part of his story is culture. Lee is honest about how much a practice depends on the people inside it. He describes the power of a team that feels safe, supported, and respected—both in their internal interactions and in how they show up for patients. Standard operating procedures, consistent communication, and clear roles create room for better patient care. When excellence is repeatable, Lee says the entire practice feels lighter and more focused.Mentorship shaped his career, and now leadership shapes his daily life. At the end of the day, Lee sees the team as the most valuable asset he has, and building an environment where they can thrive is the real marker of a successful practice. He explains how team empowerment, positivity, and trust ripple outward into every patient experience. GUESTLeonard Cochrane, DMDPeriodontist + Owner of Coastal PeriodonticsLee Cochrane is a periodontist and the founder of Coastal Periodontics in Myrtle Beach, South Carolina. A native of Greenville, Lee graduated from Clemson University with a degree in Bioengineering before completing both dental school and a periodontics residency at The Medical University of South Carolina in Charleston, South Carolina. After launching his practice from scratch in 2022, Lee has grown it into one of the area’s most trusted specialty practices through a relentless focus on team culture, operational excellence, and patient experience.Learn more about Myrtle Beach periodontist Dr. Leonard CochraneFollow Coastal Periodontics on Instagram @coastal.periodonticsThe Special Lists, presented by Referral Lab, is the podcast for dentists and dental specialists.Running a dental practice isn’t easy, and if you’re in private practice, it can sometimes feel like you’re on an island. That’s why finding your people—those who’ve been in your shoes and can share real, lived experience—changes the game.Referral Lab was built specifically for dental specialists, helping you track, manage, and convert every referral. It’s about improving case acceptance, boosting team performance, and strengthening relationships with referring providers so your whole practice runs smarter.This spirit of connection fuels The Special Lists podcast. Hosted by the team behind Referral Lab, we bring you wisdom from practice owners and dental professionals, sharing the wins, mistakes, and lessons that shape how they run their businesses today.Got a question for us? Send us a message at speciallists.com Transform your referral workflow with Referral Lab, the purpose-built platform for dental specialists to track, manage and convert every referral. Request a demo at referrallab.io Cameron FullCo-Founder of Referral LabCameron Full, co-founder of Referral Lab, is a strategic problem-solver with expertise in business management and digital solutions. He combines leadership, creativity, and technology to drive success across various industries.Connect with Cameron on LinkedInJason Souyias, DDSPeriodontist and Co-Founder of Referral LabDr. Jason Souyias is a periodontist, educator, and co-founder of Referral Lab software. He teaches dentists and hygienists, including as a Pikos Institute faculty member. In his Port Huron private practice, he's known for excellent patient communication and experience. He's passionate about his work and dedicated to helping other dentists.More about Port Huron, Michigan periodontist Dr. Jason SouyiasMichael Seda, DMD, MSPeriodontist and Co-Developer of Referral LabA clinician and entrepreneur, Dr. Seda brings 19 years of private practice experience to his periodontal and implant surgery practice in the San Francisco Bay Area.Dr. Seda’s interests are rooted in evaluating and influencing private practice management systems in dentistry. He wants to increase practice efficiency, establish a greater sense of collaboration and trust among practice team members, and enhance quality of care and service delivered—all while maximizing and growing profitability.Through associateship opportunities early in his career, Dr. Seda was exposed to various private practice leadership and business models. He witnessed first-hand inconsistencies in the degree of success and failure owners experienced in private practices. This ignited his passion for learning what empowers practices to thrive and grow successfully while delivering a highly satisfying patient experience. He is particularly interested in using cutting-edge analytics platforms to measure advanced practice metrics. He leverages these to design data-driven strategies to enhance referral patterns, scheduling systems, case acceptance rates, and other key performance indicators that lead to practice growth and patient satisfaction. His education spans several disciplines, including a degree in Psychobiology from the University of California, Los Angeles, a Doctorate degree from Harvard University (DMD), and a Master’s degree in Periodontics and Oral Medicine from Columbia University.More about Bay Area periodontist Dr. Michael SedaFollow Dr. Seda on Instagram @sedaperioCo-hosts: Cameron Full, Jason Souyias, DDS & Michael Seda, DDSProducer: Eva Sheie @ The AxisAssistant Producers: Mary Ellen Clarkson & Hannah BurkhartEngineering: Cameron LairdTheme music: Papa Funk, spring gangCover Art: Dan ChildsThe Special Lists is a production of The Axis: theaxis.io 

Dr. Nicole Saldua is a general dentist known for her shockingly candid Instagram takes on the human side of dentistry—the loneliness that can creep in, the challenge of calming anxious patients, and dentistry’s failures to explain care in a way real people actually understand. For her, clarity comes from simple language, strong analogies, and frameworks that make consent feel collaborative, not scary.She also explains the emotional rhythm of the day: the “room whiplash” of going from heavy conversations to joyful ones in minutes. Dr. Saldua, Dr. Seda, and Dr. Souyias share their practical reset strategies, from a brief pause between rooms to follow-up touchpoints that remind patients they’re seen beyond the chair.Listen for real-world tools you can use tomorrow: how to set expectations, when to refer, what patient red flags to watch for, and how to build connection in a profession that’s about people first, teeth second.GUESTNicole Saldua, DDSGeneral DentistDr. Nicole Saldua is a general dentist who graduated from the University of Washington School of Dentistry in 2018 and started her career serving in community health before working in a mix of private practices. She recently relocated to sunny Arizona so her kids can live outside year-round and so she’s not freezing her butt off at every future soccer or T-ball game. Nicole launched her Instagram to make dentistry feel less intimidating for both dentists and patients, using real talk, practical tips, and absolutely zero fluff.Follow Dr. Saldua on Instagram @dr.saldua and TikTok @dr.salduaLearn more about S&C DentalThe Special Lists, presented by Referral Lab, is the podcast for dentists and dental specialists.Running a dental practice isn’t easy, and if you’re in private practice, it can sometimes feel like you’re on an island. That’s why finding your people—those who’ve been in your shoes and can share real, lived experience—changes the game.Referral Lab was built specifically for dental specialists, helping you track, manage, and convert every referral. It’s about improving case acceptance, boosting team performance, and strengthening relationships with referring providers so your whole practice runs smarter.This spirit of connection fuels The Special Lists podcast. Hosted by the team behind Referral Lab, we bring you wisdom from practice owners and dental professionals, sharing the wins, mistakes, and lessons that shape how they run their businesses today.Got a question for us? Send us a message at speciallists.com Transform your referral workflow with Referral Lab, the purpose-built platform for dental specialists to track, manage and convert every referral. Request a demo at referrallab.io Cameron FullCo-Founder of Referral LabCameron Full, co-founder of Referral Lab, is a strategic problem-solver with expertise in business management and digital solutions. He combines leadership, creativity, and technology to drive success across various industries.Connect with Cameron on LinkedInJason Souyias, DDSPeriodontist and Co-Founder of Referral LabDr. Jason Souyias is a periodontist, educator, and co-founder of Referral Lab software. He teaches dentists and hygienists, including as a Pikos Institute faculty member. In his Port Huron private practice, he's known for excellent patient communication and experience. He's passionate about his work and dedicated to helping other dentists.More about Port Huron, Michigan periodontist Dr. Jason SouyiasMichael Seda, DMD, MSPeriodontist and Co-Developer of Referral LabA clinician and entrepreneur, Dr. Seda brings 19 years of private practice experience to his periodontal and implant surgery practice in the San Francisco Bay Area.Dr. Seda’s interests are rooted in evaluating and influencing private practice management systems in dentistry. He wants to increase practice efficiency, establish a greater sense of collaboration and trust among practice team members, and enhance quality of care and service delivered—all while maximizing and growing profitability.Through associateship opportunities early in his career, Dr. Seda was exposed to various private practice leadership and business models. He witnessed first-hand inconsistencies in the degree of success and failure owners experienced in private practices. This ignited his passion for learning what empowers practices to thrive and grow successfully while delivering a highly satisfying patient experience. He is particularly interested in using cutting-edge analytics platforms to measure advanced practice metrics. He leverages these to design data-driven strategies to enhance referral patterns, scheduling systems, case acceptance rates, and other key performance indicators that lead to practice growth and patient satisfaction. His education spans several disciplines, including a degree in Psychobiology from the University of California, Los Angeles, a Doctorate degree from Harvard University (DMD), and a Master’s degree in Periodontics and Oral Medicine from Columbia University.More about Bay Area periodontist Dr. Michael SedaFollow Dr. Seda on Instagram @sedaperioCo-hosts: Cameron Full, Jason Souyias, DDS & Michael Seda, DDSProducer: Eva Sheie @ The AxisAssistant Producers: Mary Ellen Clarkson & Hannah BurkhartEngineering: Cameron LairdTheme music: Papa Funk, spring gangCover Art: Dan ChildsThe Special Lists is a production of The Axis: theaxis.io 

With a decade of experience in dental private equity and specialty group leadership, Chicago entrepreneur Rashed Din’s biggest lesson is simple: culture is the real engine. It's daily behaviors anchored in clinical quality, clear values, and leaders who actually live them. Growth only works when new partners share those fundamentals.He keeps finance and operations just as grounded. Deals should be easy to understand, cash-on-cash reality matters more than hypothetical equity, and clinical autonomy works best when paired with a few shared expectations around diagnosis, access, and treatment planning. And in today’s market, profitability depends on transparency and giving teams targets they can genuinely influence.Listen for a clearer sense of how to build groups that actually work—how to protect culture, simplify money conversations, lead clinicians well, and grow without losing your footing. This is your roadmap built from real wins, real mistakes, and a decade of lessons you can put to work immediately.GUESTRashed DinCo-Founder of Maya DentalRashed Din is a strategy consultant–turned investor with roots in investment banking and private equity, who always approached deals like an entrepreneur at heart. Over the last 12 years, he entered dentistry as a private equity investor and ultimately fell in love with the space, dedicating the past 8+ years primarily to building in dental. In the last five years, he’s been deeply embedded in the specialist market—particularly Perio and Oral Surgery—where he partners closely with clinicians and teams. That exposure shaped his strong appreciation for the culture of “authentic specialists,” prioritizing clinical quality, integrity, and collaborative growth.Connect with Rashed on LinkedInLearn more about Maya DentalThe Special Lists, presented by Referral Lab, is the podcast for dentists and dental specialists.Running a dental practice isn’t easy, and if you’re in private practice, it can sometimes feel like you’re on an island. That’s why finding your people—those who’ve been in your shoes and can share real, lived experience—changes the game.Referral Lab was built specifically for dental specialists, helping you track, manage, and convert every referral. It’s about improving case acceptance, boosting team performance, and strengthening relationships with referring providers so your whole practice runs smarter.This spirit of connection fuels The Special Lists podcast. Hosted by the team behind Referral Lab, we bring you wisdom from practice owners and dental professionals, sharing the wins, mistakes, and lessons that shape how they run their businesses today.Got a question for us? Send us a message at speciallists.com Transform your referral workflow with Referral Lab, the purpose-built platform for dental specialists to track, manage and convert every referral. Request a demo at referrallab.io Cameron FullCo-Founder of Referral LabCameron Full, co-founder of Referral Lab, is a strategic problem-solver with expertise in business management and digital solutions. He combines leadership, creativity, and technology to drive success across various industries.Connect with Cameron on LinkedInJason Souyias, DDSPeriodontist and Co-Founder of Referral LabDr. Jason Souyias is a periodontist, educator, and co-founder of Referral Lab software. He teaches dentists and hygienists, including as a Pikos Institute faculty member. In his Port Huron private practice, he's known for excellent patient communication and experience. He's passionate about his work and dedicated to helping other dentists.More about Port Huron, Michigan periodontist Dr. Jason SouyiasMichael Seda, DMD, MSPeriodontist and Co-Developer of Referral LabA clinician and entrepreneur, Dr. Seda brings 19 years of private practice experience to his periodontal and implant surgery practice in the San Francisco Bay Area.Dr. Seda’s interests are rooted in evaluating and influencing private practice management systems in dentistry. He wants to increase practice efficiency, establish a greater sense of collaboration and trust among practice team members, and enhance quality of care and service delivered—all while maximizing and growing profitability.Through associateship opportunities early in his career, Dr. Seda was exposed to various private practice leadership and business models. He witnessed first-hand inconsistencies in the degree of success and failure owners experienced in private practices. This ignited his passion for learning what empowers practices to thrive and grow successfully while delivering a highly satisfying patient experience. He is particularly interested in using cutting-edge analytics platforms to measure advanced practice metrics. He leverages these to design data-driven strategies to enhance referral patterns, scheduling systems, case acceptance rates, and other key performance indicators that lead to practice growth and patient satisfaction. His education spans several disciplines, including a degree in Psychobiology from the University of California, Los Angeles, a Doctorate degree from Harvard University (DMD), and a Master’s degree in Periodontics and Oral Medicine from Columbia University.More about Bay Area periodontist Dr. Michael SedaFollow Dr. Seda on Instagram @sedaperioCo-hosts: Cameron Full, Jason Souyias, DDS & Michael Seda, DDSProducer: Eva Sheie @ The AxisAssistant Producers: Mary Ellen Clarkson & Hannah BurkhartEngineering: Cameron LairdTheme music: Papa Funk, spring gangCover Art: Dan ChildsThe Special Lists is a production of The Axis: theaxis.io 

Dr. Krupa Patel knows that success in dentistry isn’t just about clinical skill—it’s about connection, communication, and shared vision. Reflecting on her journey from associate to soon-to-be partner with Dr. Jason Souyias, she offers an honest look at what it really takes to build trust and grow through collaboration in today’s dental world.Her path was built on mentorship, mutual respect, and clear expectations, turning a professional opportunity into a true partnership. Dr. Krupa shares how aligning on values, recognizing real practice demand, and keeping communication open are the foundations of long-term success.GUESTKrupa Patel, DMD, MSAssociate Periodontist at Periodontic Associates of Port HuronDr. Krupa A. Patel-Sharma, DMD, MS is a board-certified periodontist and Diplomate of the American Board of Periodontology. A University of Pennsylvania graduate with advanced IV-sedation and periodontal surgical training, she blends precision surgery with a passion for lifelong learning. Born in India and raised in Michigan, she brings both cultures—and plenty of creative energy—to Dr. Jason Souyias’ Port Huron practice.Learn more about Port Huron periodontist Dr. Krupa PatelFollow Dr. Patel on Instagram @dr.perio.pearlThe Special Lists, presented by Referral Lab, is the podcast for dentists and dental specialists.Running a dental practice isn’t easy, and if you’re in private practice, it can sometimes feel like you’re on an island. That’s why finding your people—those who’ve been in your shoes and can share real, lived experience—changes the game.Referral Lab was built specifically for dental specialists, helping you track, manage, and convert every referral. It’s about improving case acceptance, boosting team performance, and strengthening relationships with referring providers so your whole practice runs smarter.This spirit of connection fuels The Special Lists podcast. Hosted by the team behind Referral Lab, we bring you wisdom from practice owners and dental professionals, sharing the wins, mistakes, and lessons that shape how they run their businesses today.Got a question for us? Send us a message at speciallists.com Transform your referral workflow with Referral Lab, the purpose-built platform for dental specialists to track, manage and convert every referral. Request a demo at referrallab.io Cameron FullCo-Founder of Referral LabCameron Full, co-founder of Referral Lab, is a strategic problem-solver with expertise in business management and digital solutions. He combines leadership, creativity, and technology to drive success across various industries.Connect with Cameron on LinkedInJason Souyias, DDSPeriodontist and Co-Founder of Referral LabDr. Jason Souyias is a periodontist, educator, and co-founder of Referral Lab software. He teaches dentists and hygienists, including as a Pikos Institute faculty member. In his Port Huron private practice, he's known for excellent patient communication and experience. He's passionate about his work and dedicated to helping other dentists.More about Port Huron, Michigan periodontist Dr. Jason SouyiasMichael Seda, DMD, MSPeriodontist and Co-Developer of Referral LabA clinician and entrepreneur, Dr. Seda brings 19 years of private practice experience to his periodontal and implant surgery practice in the San Francisco Bay Area.Dr. Seda’s interests are rooted in evaluating and influencing private practice management systems in dentistry. He wants to increase practice efficiency, establish a greater sense of collaboration and trust among practice team members, and enhance quality of care and service delivered—all while maximizing and growing profitability.Through associateship opportunities early in his career, Dr. Seda was exposed to various private practice leadership and business models. He witnessed first-hand inconsistencies in the degree of success and failure owners experienced in private practices. This ignited his passion for learning what empowers practices to thrive and grow successfully while delivering a highly satisfying patient experience. He is particularly interested in using cutting-edge analytics platforms to measure advanced practice metrics. He leverages these to design data-driven strategies to enhance referral patterns, scheduling systems, case acceptance rates, and other key performance indicators that lead to practice growth and patient satisfaction. His education spans several disciplines, including a degree in Psychobiology from the University of California, Los Angeles, a Doctorate degree from Harvard University (DMD), and a Master’s degree in Periodontics and Oral Medicine from Columbia University.More about Bay Area periodontist Dr. Michael SedaFollow Dr. Seda on Instagram @sedaperioCo-hosts: Cameron Full, Jason Souyias, DDS & Michael Seda, DDSProducer: Eva Sheie @ The AxisAssistant Producers: Mary Ellen Clarkson & Hannah BurkhartEngineering: Cameron LairdTheme music: Papa Funk, spring gangCover Art: Dan ChildsThe Special Lists is a production of The Axis: theaxis.io 

Dr. Jason Stoner built his career with equal parts vision, grit, and style—often quite literally. From a single practice in Columbus, Ohio, he’s grown to eight locations, achieved financial independence by 48, and earned a reputation as one of dentistry’s boldest innovators.Dr. Stoner shares how reverse engineering guides both his business and his life, why teamwork is the ultimate growth strategy, and how true success comes from prioritizing patient care over production. He breaks down how he empowers his team, builds trust through referrals, and integrates specialists and hygienists to deliver seamless, high-quality care.With humor, humility, and practical wisdom, Dr. Stoner reflects on the mentors, friends, and mindset shifts that shaped his path, and why doing things differently (and doing them well) is still the best formula for lasting success.GUESTJason Stoner, DDSPeriodontist at Stoner Periodontic and Implant Specialists & Clinical President, Periodontology and Dental Implantology at Gen4 Dental PartnersWith over 22 years in private practice, Dr. Jason Stoner is passionate about dentistry’s blend of business, leadership, and patient care. He values strong core values, academic excellence, and a thriving team culture.Learn more about Columbus periodontist Dr. Jason StonerFollow Stoner Periodontic Specialists on Instagram @stonerperiodonticspecialistsThe Special Lists, presented by Referral Lab, is the podcast for dentists and dental specialists.Running a dental practice isn’t easy, and if you’re in private practice, it can sometimes feel like you’re on an island. That’s why finding your people—those who’ve been in your shoes and can share real, lived experience—changes the game.Referral Lab was built specifically for dental specialists, helping you track, manage, and convert every referral. It’s about improving case acceptance, boosting team performance, and strengthening relationships with referring providers so your whole practice runs smarter.This spirit of connection fuels The Special Lists podcast. Hosted by the team behind Referral Lab, we bring you wisdom from practice owners and dental professionals, sharing the wins, mistakes, and lessons that shape how they run their businesses today.Got a question for us? Send us a message at speciallists.com Transform your referral workflow with Referral Lab, the purpose-built platform for dental specialists to track, manage and convert every referral. Request a demo at referrallab.io Cameron FullCo-Founder of Referral LabCameron Full, co-founder of Referral Lab, is a strategic problem-solver with expertise in business management and digital solutions. He combines leadership, creativity, and technology to drive success across various industries.Connect with Cameron on LinkedInJason Souyias, DDSPeriodontist and Co-Founder of Referral LabDr. Jason Souyias is a periodontist, educator, and co-founder of Referral Lab software. He teaches dentists and hygienists, including as a Pikos Institute faculty member. In his Port Huron private practice, he's known for excellent patient communication and experience. He's passionate about his work and dedicated to helping other dentists.More about Port Huron, Michigan periodontist Dr. Jason SouyiasMichael Seda, DMD, MSPeriodontist and Co-Developer of Referral LabA clinician and entrepreneur, Dr. Seda brings 19 years of private practice experience to his periodontal and implant surgery practice in the San Francisco Bay Area.Dr. Seda’s interests are rooted in evaluating and influencing private practice management systems in dentistry. He wants to increase practice efficiency, establish a greater sense of collaboration and trust among practice team members, and enhance quality of care and service delivered—all while maximizing and growing profitability.Through associateship opportunities early in his career, Dr. Seda was exposed to various private practice leadership and business models. He witnessed first-hand inconsistencies in the degree of success and failure owners experienced in private practices. This ignited his passion for learning what empowers practices to thrive and grow successfully while delivering a highly satisfying patient experience. He is particularly interested in using cutting-edge analytics platforms to measure advanced practice metrics. He leverages these to design data-driven strategies to enhance referral patterns, scheduling systems, case acceptance rates, and other key performance indicators that lead to practice growth and patient satisfaction. His education spans several disciplines, including a degree in Psychobiology from the University of California, Los Angeles, a Doctorate degree from Harvard University (DMD), and a Master’s degree in Periodontics and Oral Medicine from Columbia University.More about Bay Area periodontist Dr. Michael SedaFollow Dr. Seda on Instagram @sedaperioCo-hosts: Cameron Full, Jason Souyias, DDS & Michael Seda, DDSProducer: Eva Sheie @ The AxisAssistant Producers: Mary Ellen Clarkson & Hannah BurkhartEngineering: Cameron LairdTheme music: Papa Funk, spring gangCover Art: Dan ChildsThe Special Lists is a production of The Axis: theaxis.io 

Dr. Chris Catalano started early, mopping floors at veneer courses and absorbing everything. Working alongside some of cosmetic dentistry’s biggest names, he learned through failure and built a practice patients rave about today.Reflecting on what it means to be a “safe beginner,” Dr. Catalano’s special list includes lessons from a practice collapse that reshaped his vision, and why vision boards, mentorship, and resilience matter as much as technical skill. For Dr. Catalano, dentistry is about more than veneers and esthetics—it’s about building raving fans like you would in any great business, leaning on your community, and remembering human connection will take you farther than textbooks ever will.GUESTChris Catalano, DDSCosmetic Dentist, Owner of Chris Catalano Cosmetic DentistryDr. Chris Catalano was born and raised in Marin County, where he now practices cosmetic dentistry. He graduated from the University of the Pacific Arthur A. Dugoni School of Dentistry in 1991 and immediately dove into continuing education in cosmetic dentistry, learning from some of the field’s top leaders. Over time, he began giving back by teaching in hands-on veneer programs. He also held a unique associate position with Dr. David Hornbrook, a pioneer in cosmetic dental education, which allowed him to travel and learn extensively under his mentorship.Learn more about Kentfield cosmetic dentist Dr. Chris CatalanoFollow Dr. Catalano on Instagram @drchriscatalanoThe Special Lists, presented by Referral Lab, is the podcast for dentists and dental specialists.Running a dental practice isn’t easy, and if you’re in private practice, it can sometimes feel like you’re on an island. That’s why finding your people—those who’ve been in your shoes and can share real, lived experience—changes the game.Referral Lab was built specifically for dental specialists, helping you track, manage, and convert every referral. It’s about improving case acceptance, boosting team performance, and strengthening relationships with referring providers so your whole practice runs smarter.This spirit of connection fuels The Special Lists podcast. Hosted by the team behind Referral Lab, we bring you wisdom from practice owners and dental professionals, sharing the wins, mistakes, and lessons that shape how they run their businesses today.Got a question for us? Send us a message at speciallists.com Transform your referral workflow with Referral Lab, the purpose-built platform for dental specialists to track, manage and convert every referral. Request a demo at referrallab.io Cameron FullCo-Founder of Referral LabCameron Full, co-founder of Referral Lab, is a strategic problem-solver with expertise in business management and digital solutions. He combines leadership, creativity, and technology to drive success across various industries.Connect with Cameron on LinkedInJason Souyias, DDSPeriodontist and Co-Founder of Referral LabDr. Jason Souyias is a periodontist, educator, and co-founder of Referral Lab software. He teaches dentists and hygienists, including as a Pikos Institute faculty member. In his Port Huron private practice, he's known for excellent patient communication and experience. He's passionate about his work and dedicated to helping other dentists.More about Port Huron, Michigan periodontist Dr. Jason SouyiasMichael Seda, DMD, MSPeriodontist and Co-Developer of Referral LabA clinician and entrepreneur, Dr. Seda brings 19 years of private practice experience to his periodontal and implant surgery practice in the San Francisco Bay Area.Dr. Seda’s interests are rooted in evaluating and influencing private practice management systems in dentistry. He wants to increase practice efficiency, establish a greater sense of collaboration and trust among practice team members, and enhance quality of care and service delivered—all while maximizing and growing profitability.Through associateship opportunities early in his career, Dr. Seda was exposed to various private practice leadership and business models. He witnessed first-hand inconsistencies in the degree of success and failure owners experienced in private practices. This ignited his passion for learning what empowers practices to thrive and grow successfully while delivering a highly satisfying patient experience. He is particularly interested in using cutting-edge analytics platforms to measure advanced practice metrics. He leverages these to design data-driven strategies to enhance referral patterns, scheduling systems, case acceptance rates, and other key performance indicators that lead to practice growth and patient satisfaction. His education spans several disciplines, including a degree in Psychobiology from the University of California, Los Angeles, a Doctorate degree from Harvard University (DMD), and a Master’s degree in Periodontics and Oral Medicine from Columbia University.More about Bay Area periodontist Dr. Michael SedaFollow Dr. Seda on Instagram @sedaperioCo-hosts: Cameron Full, Jason Souyias, DDS & Michael Seda, DDSProducer: Eva Sheie @ The AxisAssistant Producers: Mary Ellen Clarkson & Hannah BurkhartEngineering: Cameron LairdTheme music: Papa Funk, spring gangCover Art: Dan ChildsThe Special Lists is a production of The Axis: theaxis.io 

Dr. Mitch Godat never planned on becoming a dentist, but a life-changing accident at 14 set him on a path to periodontics and dental implants. He looks back on his career, from joining Dr. P.D. Miller’s practice to learning why mentorship and community matter just as much as clinical skill.Learn about the value of mastermind groups where peers share challenges, swap strategies, and lean on one another when practice ownership feels heavy. Hear how post-COVID dynamics have shifted the way teams connect, why structured meetings and core values keep a practice grounded, and how celebrating patient milestones can boost both morale and referrals.For Dr. Godat, success in dentistry comes down to people. Mentorship is a responsibility to pass on, mastermind groups keep professionals inspired, and genuine care keeps patients coming back. In a world where AI is on the rise, he argues that human connection will always be the competitive edge.GUESTMitchel Godat, DDSPartner, SGA Dental Partners and President, Periodontal Associates of MemphisAfter a traumatic accident at 14 left him with multiple injuries, including extensive broken bones and dental trauma, Dr. Godat knew he wanted to help heal people. With this in mind, he dedicated himself to the study and practice of periodontics and dental implants to help restore healthy smiles to patients. In 2000, he joined Periodontal Associates of Memphis, the office of The Father of Periodontal Plastic Surgery Dr. P.D. Miller.Learn more about Memphis periodontist Dr. Mitch GodatFollow Dr. Godat on Instagram @mitch_godat_dds_msThe Special Lists, presented by Referral Lab, is the podcast for dentists and dental specialists.Running a dental practice isn’t easy, and if you’re in private practice, it can sometimes feel like you’re on an island. That’s why finding your people—those who’ve been in your shoes and can share real, lived experience—changes the game.Referral Lab was built specifically for dental specialists, helping you track, manage, and convert every referral. It’s about improving case acceptance, boosting team performance, and strengthening relationships with referring providers so your whole practice runs smarter.This spirit of connection fuels The Special Lists podcast. Hosted by the team behind Referral Lab, we bring you wisdom from practice owners and dental professionals, sharing the wins, mistakes, and lessons that shape how they run their businesses today.Got a question for us? Send us a message at speciallists.com Transform your referral workflow with Referral Lab, the purpose-built platform for dental specialists to track, manage and convert every referral. Request a demo at referrallab.io Cameron FullCo-Founder of Referral LabCameron Full, co-founder of Referral Lab, is a strategic problem-solver with expertise in business management and digital solutions. He combines leadership, creativity, and technology to drive success across various industries.Connect with Cameron on LinkedInJason Souyias, DDSPeriodontist and Co-Founder of Referral LabDr. Jason Souyias is a periodontist, educator, and co-founder of Referral Lab software. He teaches dentists and hygienists, including as a Pikos Institute faculty member. In his Port Huron private practice, he's known for excellent patient communication and experience. He's passionate about his work and dedicated to helping other dentists.More about Port Huron, Michigan periodontist Dr. Jason SouyiasMichael Seda, DMD, MSPeriodontist and Co-Developer of Referral LabA clinician and entrepreneur, Dr. Seda brings 19 years of private practice experience to his periodontal and implant surgery practice in the San Francisco Bay Area. Dr. Seda’s interests are rooted in evaluating and influencing private practice management systems in dentistry. He wants to increase practice efficiency, establish a greater sense of collaboration and trust among practice team members, and enhance quality of care and service delivered—all while maximizing and growing profitability.Through associateship opportunities early in his career, Dr. Seda was exposed to various private practice leadership and business models. He witnessed first-hand inconsistencies in the degree of success and failure owners experienced in private practices. This ignited his passion for learning what empowers practices to thrive and grow successfully while delivering a highly satisfying patient experience.  He is particularly interested in using cutting-edge analytics platforms to measure advanced practice metrics. He leverages these to design data-driven strategies to enhance referral patterns, scheduling systems, case acceptance rates, and other key performance indicators that lead to practice growth and patient satisfaction.  His education spans several disciplines, including a degree in Psychobiology from the University of California, Los Angeles, a Doctorate degree from Harvard University (DMD), and a Master’s degree in Periodontics and Oral Medicine from Columbia University. More about San Rafael periodontist Dr. Michael SedaFollow Dr. Seda on Instagram @sedaperioCo-hosts: Cameron Full, Jason Souyias, DDS & Michael Seda, DDSProducer: Eva Sheie @ The AxisAssistant Producers: Mary Ellen Clarkson & Hannah BurkhartEngineering: Cameron LairdTheme music: Papa Funk, spring gangCover Art: Dan ChildsThe Special Lists is a production of The Axis: theaxis.io 

Dr. Rob Ritter has spent decades proving that dentistry is so much more than drilling and filling. It’s leadership, branding, and running a small business that actually thrives.Since the early ’90s, he’s watched the profession change and has built a career on mastering his craft, protecting his brand, and never lowering his standards. His course, The Protocol, bridges the gap between what dental school teaches and what the real world demands.He’s blunt about the challenges facing today’s dentists—student debt, insurance headaches, and the steep learning curve of business ownership—and why mentorship is the key to growth.Dr. Ritter breaks down why strong GP-specialist communication drives better patient outcomes, why branding is about every touchpoint (not just your logo), and why a cohesive, empowered team is your best business asset.For him, excellence means blending clinical skill with business savvy and protecting your reputation at all costs, because your name is your brand, and that’s the one thing you can’t get back.GUESTRob Ritter, DMDDentist & Co-Owner of The ProtocolFor over 27 years, Dr. Rob Ritter has been a restorative dentist in Jupiter, Florida. He’s spent thousands of hours on continuing education, which has helped his practice flourish. For more than two decades, Dr. Ritter has also lectured nationally and internationally, sharing his expertise with other dentists. He's a graduate of both the Kois Center and Spear Education and holds fellowships and memberships in numerous prestigious dental organizations.Learn more about The ProtocolLearn more about Ritter & RamseyFollow Dr. Rob Ritter on Instagram @drrobritterThe Special Lists, presented by Referral Lab, is the podcast for dentists and dental specialists.Running a dental practice isn’t easy, and if you’re in private practice, it can sometimes feel like you’re on an island. That’s why finding your people—those who’ve been in your shoes and can share real, lived experience—changes the game.Referral Lab was built specifically for dental specialists, helping you track, manage, and convert every referral. It’s about improving case acceptance, boosting team performance, and strengthening relationships with referring providers so your whole practice runs smarter.This spirit of connection fuels The Special Lists podcast. Hosted by the team behind Referral Lab, we bring you wisdom from practice owners and dental professionals, sharing the wins, mistakes, and lessons that shape how they run their businesses today.Got a question for us? Send us a message at speciallists.com Transform your referral workflow with Referral Lab, the purpose-built platform for dental specialists to track, manage and convert every referral. Request a demo at referrallab.io Cameron FullCo-Founder of Referral LabCameron Full, co-founder of Referral Lab, is a strategic problem-solver with expertise in business management and digital solutions. He combines leadership, creativity, and technology to drive success across various industries.Connect with Cameron on LinkedInJason Souyias, DDSPeriodontist and Co-Founder of Referral LabDr. Jason Souyias is a periodontist, educator, and co-founder of Referral Lab software. He teaches dentists and hygienists, including as a Pikos Institute faculty member. In his Port Huron private practice, he's known for excellent patient communication and experience. He's passionate about his work and dedicated to helping other dentists.More about Port Huron, Michigan periodontist Dr. Jason SouyiasMichael Seda, DMD, MSPeriodontist and Co-Developer of Referral LabA clinician and entrepreneur, Dr. Seda brings 19 years of private practice experience to his periodontal and implant surgery practice in the San Francisco Bay Area. Dr. Seda’s interests are rooted in evaluating and influencing private practice management systems in dentistry. He wants to increase practice efficiency, establish a greater sense of collaboration and trust among practice team members, and enhance quality of care and service delivered—all while maximizing and growing profitability.Through associateship opportunities early in his career, Dr. Seda was exposed to various private practice leadership and business models. He witnessed first-hand inconsistencies in the degree of success and failure owners experienced in private practices. This ignited his passion for learning what empowers practices to thrive and grow successfully while delivering a highly satisfying patient experience.  He is particularly interested in using cutting-edge analytics platforms to measure advanced practice metrics. He leverages these to design data-driven strategies to enhance referral patterns, scheduling systems, case acceptance rates, and other key performance indicators that lead to practice growth and patient satisfaction.  His education spans several disciplines, including a degree in Psychobiology from the University of California, Los Angeles, a Doctorate degree from Harvard University (DMD), and a Master’s degree in Periodontics and Oral Medicine from Columbia University. More about San Rafael periodontist Dr. Michael SedaFollow Dr. Seda on Instagram @sedaperioCo-hosts: Cameron Full, Jason Souyias, DDS & Michael Seda, DDSProducer: Eva Sheie @ The AxisAssistant Producers: Mary Ellen Clarkson & Hannah BurkhartEngineering: Cameron LairdTheme music: Papa Funk, spring gangCover Art: Dan ChildsThe Special Lists is a production of The Axis: theaxis.io 

Dr. Jennifer Doobrow knows leadership isn’t just a fancy title—it’s a lifelong grind of learning, serving, and owning your actions.From running the playground in elementary school to shaping the future of dentistry in Alabama as president of the Alabama Dental Association, she’s dedicated herself to mentoring, facing challenges head-on, and keeping her ego in check.She breaks down why transparency is the ultimate trust-builder in organized dentistry and why analytics, referrals, and ongoing education are the real game-changers for a practice.For Dr. Doobrow, great leaders show up for their community, stay just uncomfortable enough to keep leveling up, and lead by example, because if you want your team to change, it starts with you.GUESTJennifer Hirsch Doobrow, DMDOwner and CEO of Periodontal and Implant Associates and President of Alabama Dental AssociationDr. Jennifer Hirsch Doobrow, a Board-Certified Periodontist, is the Owner and CEO of Periodontal and Implant Associates, Inc. located in Cullman, AL. She earned her DMD at the Medical University of South Carolina in 2007 and received her certification in Periodontics from the University of Alabama at Birmingham (UAB) in 2010. She serves as the President for the Alabama Dental Association (ALDA), Immediate Past-President for the Southern Academy of Periodontology (SAP) , Board of Trustee, American Academy of Periodontology, faculty member for the Pikos Institute.Learn more about Alabama periodontist Dr. Jennifer DoobrowFollow Dr. Doobrow’s practice on Instagram @cullmanperioThe Special Lists, presented by Referral Lab, is the podcast for dentists and dental specialists.Running a dental practice isn’t easy, and if you’re in private practice, it can sometimes feel like you’re on an island. That’s why finding your people—those who’ve been in your shoes and can share real, lived experience—changes the game.Referral Lab was built specifically for dental specialists, helping you track, manage, and convert every referral. It’s about improving case acceptance, boosting team performance, and strengthening relationships with referring providers so your whole practice runs smarter.This spirit of connection fuels The Special Lists podcast. Hosted by the team behind Referral Lab, we bring you wisdom from practice owners and dental professionals, sharing the wins, mistakes, and lessons that shape how they run their businesses today.Got a question for us? Send us a message at speciallists.com Transform your referral workflow with Referral Lab, the purpose-built platform for dental specialists to track, manage and convert every referral. Request a demo at referrallab.io Cameron FullCo-Founder of Referral LabCameron Full, co-founder of Referral Lab, is a strategic problem-solver with expertise in business management and digital solutions. He combines leadership, creativity, and technology to drive success across various industries.Connect with Cameron on LinkedInJason Souyias, DDSPeriodontist and Co-Founder of Referral LabDr. Jason Souyias is a periodontist, educator, and co-founder of Referral Lab software. He teaches dentists and hygienists, including as a Pikos Institute faculty member. In his Port Huron private practice, he's known for excellent patient communication and experience. He's passionate about his work and dedicated to helping other dentists.More about Port Huron, Michigan periodontist Dr. Jason SouyiasMichael Seda, DMD, MSPeriodontist and Co-Developer of Referral LabA clinician and entrepreneur, Dr. Seda brings 19 years of private practice experience to his periodontal and implant surgery practice in the San Francisco Bay Area. Dr. Seda’s interests are rooted in evaluating and influencing private practice management systems in dentistry. He wants to increase practice efficiency, establish a greater sense of collaboration and trust among practice team members, and enhance quality of care and service delivered—all while maximizing and growing profitability.Through associateship opportunities early in his career, Dr. Seda was exposed to various private practice leadership and business models. He witnessed first-hand inconsistencies in the degree of success and failure owners experienced in private practices. This ignited his passion for learning what empowers practices to thrive and grow successfully while delivering a highly satisfying patient experience.  He is particularly interested in using cutting-edge analytics platforms to measure advanced practice metrics. He leverages these to design data-driven strategies to enhance referral patterns, scheduling systems, case acceptance rates, and other key performance indicators that lead to practice growth and patient satisfaction.  His education spans several disciplines, including a degree in Psychobiology from the University of California, Los Angeles, a Doctorate degree from Harvard University (DMD), and a Master’s degree in Periodontics and Oral Medicine from Columbia University. More about San Rafael periodontist Dr. Michael SedaFollow Dr. Seda on Instagram @sedaperioCo-hosts: Cameron Full, Jason Souyias, DDS & Michael Seda, DDSProducer: Eva Sheie @ The AxisAssistant Producers: Mary Ellen Clarkson & Hannah BurkhartEngineering: Cameron LairdTheme music: Papa Funk, spring gangCover Art: Dan ChildsThe Special Lists is a production of The Axis: theaxis.io 

Dr. James Woodyard doesn’t believe in coasting.  After over two decades in practice, he still looks at everything with a “fresh eyes” approach, from hygiene exams to communicating risks without sugarcoating to help patients confidently make difficult decisions.From the team training method inspired by his Boy Scouts leadership to his zero tolerance for gossip, his special list will help you rethink leadership, reset expectations, and align your team around clear, strategic goals.For Dr. Woodyard, transparency builds trust, and that trust leads to better outcomes.GUESTJames Woodyard, DMDPresident Woodyard Periodontics and One of the Leaders of the Perio Division of Gen4 Dental PartnersDr. James Woodyard is a board-certified periodontist in Newburgh, Indiana, specializing in periodontics and dental implants. He earned his DMD from the University of Kentucky and completed a residency and master’s in oral biology at the University of Louisville. A national lecturer and founder of the Select Study Club and Tumbleweed Mastermind Group, he’s active in multiple professional organizations and was honored with the 2023 Seattle Study Club Excellence in Leadership Award. Outside of dentistry, he’s a proud dad to two future Eagle Scouts, a Cubmaster, and a sporting clays champion.Learn more about Newburgh periodontist Dr. James WoodyardThe Special Lists, presented by Referral Lab, is the podcast for dentists and dental specialists.Running a dental practice isn’t easy, and if you’re in private practice, it can sometimes feel like you’re on an island. That’s why finding your people—those who’ve been in your shoes and can share real, lived experience—changes the game.Referral Lab was built specifically for dental specialists, helping you track, manage, and convert every referral. It’s about improving case acceptance, boosting team performance, and strengthening relationships with referring providers so your whole practice runs smarter.This spirit of connection fuels The Special Lists podcast. Hosted by the team behind Referral Lab, we bring you wisdom from practice owners and dental professionals, sharing the wins, mistakes, and lessons that shape how they run their businesses today.Got a question for us? Send us a message at speciallists.com Transform your referral workflow with Referral Lab, the purpose-built platform for dental specialists to track, manage and convert every referral. Request a demo at referrallab.io Cameron FullCo-Founder of Referral LabCameron Full, co-founder of Referral Lab, is a strategic problem-solver with expertise in business management and digital solutions. He combines leadership, creativity, and technology to drive success across various industries.Connect with Cameron on LinkedInJason Souyias, DDSPeriodontist and Co-Founder of Referral LabDr. Jason Souyias is a periodontist, educator, and co-founder of Referral Lab software. He teaches dentists and hygienists, including as a Pikos Institute faculty member. In his Port Huron private practice, he's known for excellent patient communication and experience. He's passionate about his work and dedicated to helping other dentists.More about Port Huron, Michigan periodontist Dr. Jason SouyiasMichael Seda, DMD, MSPeriodontist and Co-Developer of Referral LabA clinician and entrepreneur, Dr. Seda brings 19 years of private practice experience to his periodontal and implant surgery practice in the San Francisco Bay Area. Dr. Seda’s interests are rooted in evaluating and influencing private practice management systems in dentistry. He wants to increase practice efficiency, establish a greater sense of collaboration and trust among practice team members, and enhance quality of care and service delivered—all while maximizing and growing profitability.Through associateship opportunities early in his career, Dr. Seda was exposed to various private practice leadership and business models. He witnessed first-hand inconsistencies in the degree of success and failure owners experienced in private practices. This ignited his passion for learning what empowers practices to thrive and grow successfully while delivering a highly satisfying patient experience.  He is particularly interested in using cutting-edge analytics platforms to measure advanced practice metrics. He leverages these to design data-driven strategies to enhance referral patterns, scheduling systems, case acceptance rates, and other key performance indicators that lead to practice growth and patient satisfaction.  His education spans several disciplines, including a degree in Psychobiology from the University of California, Los Angeles, a Doctorate degree from Harvard University (DMD), and a Master’s degree in Periodontics and Oral Medicine from Columbia University. More about San Rafael periodontist Dr. Michael SedaFollow Dr. Seda on Instagram @sedaperioCo-hosts: Cameron Full, Jason Souyias, DDS & Michael Seda, DDSProducer: Eva Sheie @ The AxisAssistant Producers: Mary Ellen Clarkson & Hannah BurkhartEngineering: Cameron LairdTheme music: Papa Funk, spring gangCover Art: Dan ChildsThe Special Lists is a production of The Axis: theaxis.io

There’s no such thing as autopilot when it comes to running a dental practice. Every day brings new challenges, and there’s no such thing as a one-size-fits-all solution. Hosts Cameron Full, Dr. Michael Seda, and Dr. Jason Souyias bring their combined decades of failures and wins in the dental practice management world to help you problem solve and do what best fits your practice.From hiring smarter to improving case acceptance, tracking the right data, and navigating the ups and downs of ownership, Cameron, Michael and Jason share their “special lists” of hard-earned lessons and honest advice to help you build a thriving practice.LinksLearn more about Referral Lab, specialized practice referral software for dentists and dental specialistsThe Special Lists, presented by Referral Lab, is the podcast for dentists and dental specialists.Running a dental practice isn’t easy, and if you’re in private practice, it can sometimes feel like you’re on an island. That’s why finding your people—those who’ve been in your shoes and can share real, lived experience—changes the game.Referral Lab was built specifically for dental specialists, helping you track, manage, and convert every referral. It’s about improving case acceptance, boosting team performance, and strengthening relationships with referring providers so your whole practice runs smarter.This spirit of connection fuels The Special Lists podcast. Hosted by the team behind Referral Lab, we bring you wisdom from practice owners and dental professionals, sharing the wins, mistakes, and lessons that shape how they run their businesses today.Got a question for us? Send us a message at speciallists.com Transform your referral workflow with Referral Lab, the purpose-built platform for dental specialists to track, manage and convert every referral. Request a demo at referrallab.io Cameron FullCo-Founder of Referral LabCameron Full, co-founder of Referral Lab, is a strategic problem-solver with expertise in business management and digital solutions. He combines leadership, creativity, and technology to drive success across various industries.Connect with Cameron on LinkedInJason Souyias, DDSPeriodontist and Co-Founder of Referral LabDr. Jason Souyias is a periodontist, educator, and co-founder of Referral Lab software. He teaches dentists and hygienists, including as a Pikos Institute faculty member. In his Port Huron private practice, he's known for excellent patient communication and experience. He's passionate about his work and dedicated to helping other dentists.More about Port Huron, Michigan periodontist Dr. Jason SouyiasMichael Seda, DMD, MSPeriodontist and Co-Developer of Referral LabA clinician and entrepreneur, Dr. Seda brings 19 years of private practice experience to his periodontal and implant surgery practice in the San Francisco Bay Area. Dr. Seda’s interests are rooted in evaluating and influencing private practice management systems in dentistry. He wants to increase practice efficiency, establish a greater sense of collaboration and trust among practice team members, and enhance quality of care and service delivered—all while maximizing and growing profitability.Through associateship opportunities early in his career, Dr. Seda was exposed to various private practice leadership and business models. He witnessed first-hand inconsistencies in the degree of success and failure owners experienced in private practices. This ignited his passion for learning what empowers practices to thrive and grow successfully while delivering a highly satisfying patient experience.  He is particularly interested in using cutting-edge analytics platforms to measure advanced practice metrics. He leverages these to design data-driven strategies to enhance referral patterns, scheduling systems, case acceptance rates, and other key performance indicators that lead to practice growth and patient satisfaction.  His education spans several disciplines, including a degree in Psychobiology from the University of California, Los Angeles, a Doctorate degree from Harvard University (DMD), and a Master’s degree in Periodontics and Oral Medicine from Columbia University. More about San Rafael periodontist Dr. Michael SedaFollow Dr. Seda on Instagram @sedaperioCo-hosts: Cameron Full, Jason Souyias, DDS & Michael Seda, DDSProducer: Eva Sheie @ The AxisAssistant Producers: Mary Ellen Clarkson & Hannah BurkhartEngineering: Cameron LairdTheme music: Papa Funk, spring gangCover Art: Dan ChildsThe Special Lists is a production of The Axis: theaxis.io 

Running a dental practice isn’t easy, and if you’re in private practice, it can sometimes feel like you’re on an island. That’s why finding your people—those who’ve been in your shoes and can share real, lived experiences—changes the game. The Special Lists, presented by Referral Lab, is the podcast for dentists and dental specialists. Hosted by the team behind Referral Lab, we bring you hard-earned wisdom from practice owners and dental professionals, sharing the wins, mistakes, and lessons that shape how they run their practices today.