The Stephen and Kevin Show
by Oechsli
Stephen Boswell (author of Best Practices of Elite Advisors) and Kevin Nichols (author of The Indispensable LinkedIn Sales Guide) host a lively discussion around three questions coming from #AskStephenAndKevin. Oechsli (The Oechsli Institute) is a thought leader for financial advisors, financial planners, and financial firm leadership looking to improve their abilities to attract and service affluent clients.Tune in if you want to know things like: - The most effective financial advisor marketing strategies - How affluent consumers conduct digital due diligence - Elite financial advisor client service models - Tips for getting referrals from clients and COIs - Online branding for elite financial advisors - How to use LinkedIn, Twitter, Facebook and Instagram for prospectingQuestions for our next episode? #AskStephenAndKevinwww.oechsli.com800-883-6582Tags: financial advisor, financial planner, RIA, insurance agent, marketing, sales, social media, LinkedIn, Twitter, Fac
Episodes
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6 Leadership Lessons for Financial Advisors
One of the things we enjoy about quotes is their power and their brevity. You usually get an important lesson in a sentence or two. A great quote won't change your business by itself — but it can change the way you think. So we each brought three, and we talk through what they mean for leading an...
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#126: How Financial Advisors Can Grow With Video
Video has quickly become one of the most powerful tools for financial advisors looking to grow their business, build trust, and attract new clients online. In this episode of The Stephen & Kevin Show, we sit down with Colin Day, Wealth Advisor at Mercer Advisors, who has built an engaged audience...
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#125 The Future of Advisor Leadership with &Partners
What happens when three industry titans leave the corporate world to build a firm from the ground up? In this episode of The Stephen and Kevin Show, we sit down with the founders of &Partners—David Kowach, Kristi Mitchem, and John Alexander. Together, they have created one of the fastest-growing...
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#124 The Mindset of Enterprise Value w/Louis Diamond
Financial advisors are rethinking what it means to grow, scale, and build real enterprise value. In this episode of The Stephen and Kevin Show (SK 124), we sit down with Louis Diamond, CEO of Diamond Consultants, to explore the mindset, marketing habits, and strategic decisions that separate...
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#123 What the New Data Says About Financial Advisor Marketing Success
In this episode of The Stephen and Kevin Show, we break down Oechsli’s brand-new 2025 Advisor Research Report, uncovering 6 must-know financial advisor marketing trends that are shaping the industry this year. Whether you’re focused on referrals, social media, or digital ads, this research-backed...
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#122 Breakaway Advisor Marketing | How to Successfully Launch Your Independent Firm
Thinking about going independent? In this episode, we share practical marketing strategies for financial advisors preparing for a breakaway launch. At Oechsli, we’ve helped over 150 brand new financial advisory firms launch in the past two years, and we’ll show you what it takes to retain…
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#121 7 Marketing Fears Every Financial Advisor Faces
Financial advisor marketing can feel intimidating - especially when unspoken fears hold you back. In this episode of The Stephen & Kevin Show (SK 121), we break down the 7 hidden fears that sabotage financial advisors’ marketing efforts and how to overcome them. You’ll discover: ✅ Why worrying...
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#120 6 Marketing Tips For New Financial Advisors
Just getting started as a financial advisor? In this video, we're sharing 6 essential marketing tips that will help you build your brand, find your voice, and grow your client base faster. From social prospecting and video marketing to using LinkedIn effectively and dropping the excuses, these…
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#119 How to Stay Top-of-Mind with Prospects
Not every prospect is ready to move forward right now — and that’s okay. In this episode, we explore how financial advisors can effectively market to Periodics — prospects who show potential but aren’t ready to commit today. Learn how to stay in front of these future clients using: Strategic…
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#118 How to Deliver Video with Confidence
Ready to hit record? In episode 118 of The Stephen and Kevin Show, we break down why financial advisors should be filming videos—and how to do it right. From prep tips to teleprompter tricks, editing hacks to essential gear, we’ve got you covered. This is your backstage pass to showing up with...
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#117 10 Financial Advisor Website Mistakes
Are you unknowingly turning away prospects with your website? In this video, we break down the 10 most common mistakes on financial advisor websites—and show you exactly how to fix them. Whether you're building a site from scratch or revamping your current one, this guide will help you avoid...
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#116 Don't Ignore These Marketing Trends
In Episode 116 of The Stephen and Kevin Show, we dive into 5 key marketing trends shaping the future for financial advisors. From the evolving power of referrals to the impact of friendships, teaming, and digital media—don’t miss these insights to stay ahead! LEARN MORE: www.oechsli.com OUR...
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#115 5 Must-Have Videos for Financial Advisor Websites
As a financial advisor, have you wondered what are some must-have videos on your website? In Episode 115, Stephen and Kevin dive into how to bring your website to life. They discuss the difference between DIY and studio video quality and 5 specific reasons why you should have videos on your website.
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#114 COIs That Don't Refer
If you're not getting referrals from your COIs, is it time to move on? Or are there ways to rekindle the relationship? For Episode 114, Stephen and Kevin dive into how to drive more referrals from accountants, attorneys, and other professionals.
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#113 20 Client Event Ideas
At Oechsli, we've talked a lot about client events - what to do, why to do them, and some tips to help you get started. For Episode 113, Stephen and Kevin cover 20 unique client event ideas. Check out the episode to get inspired for your next event and learn why frequent activities with clients…
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#112 All About Advisor Branding
We know there's a LOT that can go into branding - naming, logo design, website layout, colors, fonts... the list goes on and on. If you're on your branding journey for your practice, you may not know where to start, what to include or even how to name your business. For Episode 112, Stephen and...
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#111 How the Affluent Perceive Your Marketing
Cold-calling, door-knocking, client events, referrals, introductions, social media, digital ads, print ads...when it comes to advisor marketing, there is no shortage of ideas. But how do investors really feel about financial advisor marketing? For Episode 111, Stephen and Kevin dive deep and give...
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#110 How Financial Advisors Can Increase Referrals
Welcome back to the Stephen and Kevin Show! In Episode 110, we're diving deep into the art and science of client referrals. Whether you're a seasoned professional or just starting, understanding client referrals is crucial for sustainable growth. So, join us in this informative journey and…
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#109 5 Marketing Trends for Financial Advisors
Understanding the affluent investor's preferences is more crucial than ever. Advisors continue to leverage digital tools to enhance their marketing and client relationships, yet personal relationships remain a necessity. Our goal in our most recent affluent research is to help you make the right,...
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#108 Financial Advisor Value Propositions
Discover the art of the financial advisor value proposition. For Episode 108 of the Stephen & Kevin Show, we cover what works, what doesn't, and why value propositions matter in the first place. If you're interested in crafting a winning value proposition that helps to differentiate yourself,...
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#107 All About Advisor Video
Join Stephen and Kevin for Episode 107 of the Stephen and Kevin Show as they provide a comprehensive guide to video production for financial advisors. Discover how to set up your space, choose the right equipment, edit effectively, and deliver captivating on-camera performances. Also, learn why...
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#106 Advisors: Grow Your Business with Google Ads
Welcome to Episode 106! In this episode, we'll be discussing the power of Google Ads and how financial advisors can use them in their marketing strategy to reach potential clients and grow their business. We'll cover everything from setting up your Google Ads account to creating effective ad...
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#105 Our Favorite Sales Tips for Financial Advisors
Oechsli has long been in the business of offering advice. Our coaching program is our longest-standing program and common topics that are discussed are sales tips, dynamics, and lessons learned in an advisor's sales journey. With over 13 years of personal coaching experience, Stephen and Kevin…
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#105 Our Favorite Sales Tips for Financial Advisors
Oechsli has long been in the business of offering advice. Our coaching program is our longest-standing program and common topics that are discussed are sales tips, dynamics, and lessons learned in an advisor's sales journey. With over 13 years of personal coaching experience, Stephen and Kevin…
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#104 10 Service Principles for Financial Advisors
As financial advisors, we know you understand how crucial great service is when it comes to interacting with your clients. However, there is always room for improvement; tips to consider for areas you might be neglecting or just haven't thought about. For episode 104, Stephen and Kevin sit down…
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#104 10 Service Principles for Financial Advisors
As financial advisors, we know you understand how crucial great service is when it comes to interacting with your clients. However, there is always room for improvement; tips to consider for areas you might be neglecting or just haven't thought about. For episode 104, Stephen and Kevin sit down…
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#103 Strengthen Your Content Creation
When it comes to content creation, it's easy to become overwhelmed. After all, there's a lot involved in the process - from content ideation to the actual creation and distribution of said content. Luckily, content creation is what we do here at Oechsli and we have some tips for how to strengthen...
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#103 Strengthen Your Content Creation
When it comes to content creation, it's easy to become overwhelmed. After all, there's a lot involved in the process - from content ideation to the actual creation and distribution of said content. Luckily, content creation is what we do here at Oechsli and we have some tips for how to strengthen...
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#102 Lessons Learned From Recent Travel
With travel picking up and social events being slated on our calendars again, Stephen and Kevin wanted to review their thoughts and findings from recent travel. For episode 102 of the Stephen and Kevin show, the gang sits down to give some valuable perspective on travel and different anecdotes...
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#102 Lessons Learned From Recent Travel
With travel picking up and social events being slated on our calendars again, Stephen and Kevin wanted to review their thoughts and findings from recent travel. For episode 102 of the Stephen and Kevin show, the gang sits down to give some valuable perspective on travel and different anecdotes...
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#101 5 Takeaways From Our 2022 Affluent Research
Oechsli has long been known for the research we conduct on the affluent. In this episode of The Stephen and Kevin Show, Stephen and Kevin walk through some key takeaways from our 2022 Affluent Research Report. https://www.oechsli.com/
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#101 5 Takeaways From Our 2022 Affluent Research
Oechsli has long been known for the research we conduct on the affluent. In this episode of The Stephen and Kevin Show, Stephen and Kevin walk through some key takeaways from our 2022 Affluent Research Report. https://www.oechsli.com/
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#100 All About Financial Advisor Podcasts
It's finally here! The Stephen and Kevin Show has reached 100 episodes! To celebrate this milestone, Stephen and Kevin sit down to talk about everything you need to know about Financial Advisor Podcasts - from the quality of the content to how our newest podcast program can help. Tags: financial...
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#100 All About Financial Advisor Podcasts
It's finally here! The Stephen and Kevin Show has reached 100 episodes! To celebrate this milestone, Stephen and Kevin sit down to talk about everything you need to know about Financial Advisor Podcasts - from the quality of the content to how our newest podcast program can help. Tags: financial...
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#99: Conducting a Social Media Competitive Analysis
For Episode 99, Stephen and Kevin discuss how and why you should conduct a social media competitive analysis. Done properly, a competitive analysis informs your digital marketing decisions. Are other people advertising? Which style of content is performing the best? This is especially helpful…
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#99: Conducting a Social Media Competitive Analysis
For Episode 99, Stephen and Kevin discuss how and why you should conduct a social media competitive analysis. Done properly, a competitive analysis informs your digital marketing decisions. Are other people advertising? Which style of content is performing the best? This is especially helpful…
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#98: Better Advisor Newsletters
For their first episode of 2022, Stephen and Kevin discuss the importance of excellent financial advisor newsletters and how to achieve them. From building a fantastic sender reputation to determining your newsletter frequency, check out Episode 98 of the Stephen and Kevin Show for different tips...
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#97: 10 Common Questions - Answered
As the end of the year rapidly approaches, more and more questions are top of mind for advisors as they consider their strategies for 2022. In Episode 97 of The Stephen and Kevin Show, the guys sit down to answer some of the most common questions we get from our clients.
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#96: 10 Truths of Thought Leadership for Financial Advisors
Thought leadership initiatives enable you to showcase your expertise in a genuine and scalable manner. This is a “pull” rather than “push” marketing strategy. Over time and through repetition, you’re helping your target market see first-hand that you’re a great solution for financial advice. In...
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#95: Turning Social Contacts into Business Opportunities
This week, Stephen and Kevin discuss one of their most valuable lessons - how to take a social contact and turn that into a business opportunity. You're in luck - they almost decided to keep these tips to themselves!
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#94: Mastering the Modern Personal Introduction
Don't call it a comeback, they've been here for years! Stephen Boswell and Kevin Nichols are back in action with new episodes of The Stephen and Kevin Show! This week, the duo sits down to discuss how advisors can master the art of the personal introduction, and how current events have forever...
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#93: The Benefits of Social Media for Financial Advisors (Part Two)
This may come as a shock to you: we love social media. We believe that financial advisors aren't using social media to its full potential, and that's why we have several programs that aim to help you do just that. This week, on a new episode of The Stephen and Kevin Show, we continue our…
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#92: The Benefits of Social Media for Financial Advisors (Part One)
This may come as a shock to you: we love social media. We believe that financial advisors aren't using social media to its full potential, and that's why we have several programs that aim to help you do just that. This week, on a new episode of The Stephen and Kevin Show, we discuss 12 unique…
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#91: The Affluent's Response to LinkedIn Messages
One of the questions that financial advisors ask us the most is "Do the affluent respond to LinkedIn messaging outreach?" We've done the research, and we've got the answers for you in this episode of The Stephen and Kevin Show. Originally Published on December 11, 2020
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#90: Podcasting Best Practices
Are you a financial advisor interested in getting started with podcasting? If so, you’re in the right place. In episode 90, Kevin Nichols interviews Jason Pereira. He’s a financial planner at Woodgate Financial and the host of one of the world’s largest FinTech podcasts – FinTech Impact. You’ll...
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#89: The Digital Introduction
In this episode of The Stephen and Kevin show, we discuss how financial advisors can proactively generate personal introductions digitally, by way of email. It's effective because it's repeatable and easy on the client. Add this tool to your toolchest! About the Podcast Stephen Boswell (author of...
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#88: Prospecting in Volatility
In the newest episode of The Stephen and Kevin show, we discuss how financial advisors can market themselves in volatile times. It takes a careful blend of empathy and assertiveness. How are you reaching out to clients, prospects, and centers of influence? About the Podcast Stephen Boswell…
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#87: 10 Ways to Incorporate Video into Your Practice
There’s no doubt that the future is video, but when most financial advisors think of video they typically just consider one application – education. While that’s great, the opportunity for utilizing video within your practice is much greater. Here are ten ways we’ve seen advisors utilizing video...
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#86: Questions to Qualify CPAs
Some CPAs will be great partners, others will not. How can you tell the difference in the two, without coming across too brazen? In this podcast, we'll share tips for financial advisors who want better partnerships with CPAs. These questions, as part of a solid relationship building effort, will...
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#85: Today's Digital Affluent
Love it or hate it, technology is changing the advisor/client relationship at an accelerating pace. Social media and online search now impacts everything from first impression to first interactions and from advisor selection to deepening relationships. The Oechsli Institute conducts ongoing...
About this show
Stephen Boswell (author of Best Practices of Elite Advisors) and Kevin Nichols (author of The Indispensable LinkedIn Sales Guide) host a lively discussion around three questions coming from #AskStephenAndKevin. Oechsli (The Oechsli Institute) is a thought leader for financial advisors, financial planners, and financial firm leadership looking to improve their abilities to attract and service affluent clients.Tune in if you want to know things like: - The most effective financial advisor marketing strategies - How affluent consumers conduct digital due diligence - Elite financial advisor client service models - Tips for getting referrals from clients and COIs - Online branding for elite financial advisors - How to use LinkedIn, Twitter, Facebook and Instagram for prospectingQuestions for our next episode? #AskStephenAndKevinwww.oechsli.com800-883-6582Tags: financial advisor, financial planner, RIA, insurance agent, marketing, sales, social media, LinkedIn, Twitter, Fac
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