PODCAST · business
The Stretch Movement
by Evans Armantrading Jr. | CNU Stretch
The Stretch Movement is for personal trainers, massage therapists, chiropractors and gym owners who want to add stretch therapy to what they already do and get paid well for it. I'm Evans Armantrading Jr., founder of CNU Fit and CNU Stretch. I've been offering stretch therapy in my own studios since 2014, and I made plenty of mistakes along the way. Here I share what works: how to assess a client, how to price it, how to sell it and how to build a team around it. Our mission is 1,000 practitioners each adding $100,000 a year. Learn more at cnustretch.com.
Episodes
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Can You Learn Stretch Therapy Online? It's Like Learning to Swim Without Water.
Can you learn stretch therapy online? Evans Armantrading Jr.'s answer: it's like learning to swim online. You can watch every video, study every stroke and even pass a written test. But you don't know if you can swim until you get in the water, with a coach who can watch you and correct you. In...
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The 5 Systems of a Stretch Business: Attract, Assess, Convert, Retain, Scale
Most stretch therapists don't have a skill problem. They have a systems problem. Two stretch therapists can be equally good on the table. One is chasing appointments and wondering how to make ends meet. The other has clients booking automatically, a predictable schedule and recurring revenue.…
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From Air Force to 27,500 Stretch Sessions
In 2020, stretch was a $13,000-a-year add-on in my business. In 2025 it did more than $450,000. In this first episode I tell you how that happened, including the three mistakes it took to get there: not understanding my value, overstretching people, and treating stretch like an add-on instead of…
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Welcome to The Stretch Movement
In 2014 I started offering stretch to my personal training clients, and it changed my business. In this trailer I tell you how it started with a client named Tammy, who this show is for, and what The Stretch Movement is about. If you're a personal trainer, massage therapist, chiropractor or gym...
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ABOUT THIS SHOW
The Stretch Movement is for personal trainers, massage therapists, chiropractors and gym owners who want to add stretch therapy to what they already do and get paid well for it. I'm Evans Armantrading Jr., founder of CNU Fit and CNU Stretch. I've been offering stretch therapy in my own studios since 2014, and I made plenty of mistakes along the way. Here I share what works: how to assess a client, how to price it, how to sell it and how to build a team around it. Our mission is 1,000 practitioners each adding $100,000 a year. Learn more at cnustretch.com.
HOSTED BY
Evans Armantrading Jr. | CNU Stretch
CATEGORIES
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