The Successful Personal Trainer: UK Edition

In this podcast episode, Danielle Elven interviews Steven, known as Fridge, who shares his journey from being a gym member to running a successful online coaching business. He discusses the evolution of his coaching style, the importance of client management systems, and how he personalizes coaching for a diverse clientele. Fridge emphasizes the significance of accountability and communication in coaching, as well as his strategies for acquiring new clients without direct advertising. He also highlights the tools he uses to provide tailored coaching experiences. In this conversation, Steven (Fridge) shares his journey as an online coach, discussing the financial uncertainties of self-employment, the importance of client retention, and the joy of witnessing client transformations. He emphasizes the need for personalized coaching, the challenges of maintaining work-life balance, and his aspirations to open a gym. Steven also offers insights on standing out in a saturated market and provides practical tips for aspiring coaches.Connect with:Instagram - @teamfridgecoachingConnect with Fitness Education OnlineWebsite: https://fitnesseducationonline.co.uk/Facebook Group: https://www.facebook.com/groups/ukpersonaltrainercommunityInstagram: https://www.instagram.com/fitnesseducationonline.ukVote for Fitness Education Online (Training Provider) and Dani Elven (Female PT)  at the 2026 British Fitness Awardshttps://www.britishfitnessaward.com/bfa26nominations Connect with Fitness Education OnlineWebsite: https://fitnesseducationonline.co.uk/Facebook Group: https://www.facebook.com/groups/ukpersonaltrainercommunityInstagram: https://www.instagram.com/fitnesseducationonline.uk

In this insightful interview, Jewade Graham shares his journey and expertise on the importance of in-person personal training, effective communication, business strategies, and continuous learning to succeed in the fitness industry.Connect with:Instagram - @jewadegrahamcoach Connect with Fitness Education OnlineWebsite: https://fitnesseducationonline.co.uk/Facebook Group: https://www.facebook.com/groups/ukpersonaltrainercommunityInstagram: https://www.instagram.com/fitnesseducationonline.ukVote for Fitness Education Online (Training Provider) and Dani Elven (Female PT)  at the 2026 British Fitness Awardshttps://www.britishfitnessaward.com/bfa26nominations Connect with Fitness Education OnlineWebsite: https://fitnesseducationonline.co.uk/Facebook Group: https://www.facebook.com/groups/ukpersonaltrainercommunityInstagram: https://www.instagram.com/fitnesseducationonline.uk

In this podcast episode, Danielle Elven interviews Andy Heath, a successful personal trainer and mentor, who shares his journey from aspiring athlete to building a six-figure personal training business. Andy discusses the importance of having a business mindset, the challenges of lead generation, and the necessity of selling in the fitness industry. He emphasizes the significance of discipline and mindset in achieving success and provides insights into creating a sustainable business model. The conversation also touches on the role of contracts and professionalism in personal training, highlighting the realities of the industry and the need for continuous learning. In this conversation, Andy Heath and Danielle Elven discuss the importance of professionalism in personal training, emphasizing the need for trainers to present themselves well and create a memorable experience for clients. They explore the significance of understanding client needs and pain points, as well as effective marketing strategies to attract clients. The discussion also touches on the challenges faced in the personal training industry, including the oversaturation of trainers and the importance of visibility. Finally, they share top tips for aspiring personal trainers to succeed in their careers.Instagram - @repzfitness_coaching and @ptmentorshipacademyFacebook - AH PT Mentorship Academy and Andy Heath PTTikTok - @pt.mentorLinkedIn - Andrew HeathVote for Fitness Education Online (Training Provider) and Dani Elven (Female PT)  at the 2026 British Fitness Awardshttps://www.britishfitnessaward.com/bfa26nominations

In this insightful interview, performance psychologist Tyler Edwards shares expert advice on how mental strategies influence fitness success. Topics include performance psychology fundamentals, building confidence, effective goal setting, managing setbacks, and enhancing coach-client communication.Insta - @tesportpsycheWebsite - www.tesportpsyche.co.ukEmail - [email protected] for Fitness Education Online (Training Provider) and Dani Elven (Female PT)  at the 2026 British Fitness Awardshttps://www.britishfitnessaward.com/bfa26nominations Connect with Fitness Education OnlineWebsite: https://fitnesseducationonline.co.uk/Facebook Group: https://www.facebook.com/groups/ukpersonaltrainercommunityInstagram: https://www.instagram.com/fitnesseducationonline.uk

In this insightful interview, Cherelle Mitchell from CIMSPA discusses the importance of professional recognition for personal trainers, the pathway to accreditation, ongoing CPD, and future industry trends. Perfect for personal trainers and fitness professionals aiming to elevate their careers and credibility.Website: https://cimspa.co.uk/Instagram: @CIMSPAVote for Fitness Education Online (Training Provider) and Dani Elven (Female PT)  at the 2026 British Fitness Awardshttps://www.britishfitnessaward.com/bfa26nominations

In this podcast episode, Danielle Elven and Ella discuss the challenges of behavior change in fitness and nutrition adherence. Ella, a doctor in exercise psychology, shares her insights on how personal trainers can improve client retention and results by understanding the psychology behind behavior change. They explore the importance of self-actualization, the need for personal trainers to adapt their coaching styles to different client types, and the significance of building strong relationships with clients. Ella also emphasizes the role of personal development in coaching and offers practical tips for trainers to enhance their effectiveness.Connect with Ella: @thefitnesspsych_Vote for Fitness Education Online (Training Provider) and Dani Elven (Female PT)  at the 2026 British Fitness Awardshttps://www.britishfitnessaward.com/bfa26nominations Connect with Fitness Education OnlineWebsite: https://fitnesseducationonline.co.uk/Facebook Group: https://www.facebook.com/groups/ukpersonaltrainercommunityInstagram: https://www.instagram.com/fitnesseducationonline.uk

In this episode, Jack Symons from Elite Coaching Blueprint shares his journey from being a fitness coach to mentoring other coaches. He discusses the importance of client-centric coaching, investing in business growth, and the necessity of accountability in achieving success. Jack emphasizes that results should be the primary focus for coaches and provides insights into effective marketing strategies and overcoming common challenges in the coaching business. He also highlights the significance of building a custom coaching blueprint tailored to individual needs and offers practical tips for aspiring coaches.Connect with Jack: @jacksymonsofficialVote for Fitness Education Online (Training Provider) and Dani Elven (Female PT)  at the 2026 British Fitness Awardshttps://www.britishfitnessaward.com/bfa26nominations Connect with Fitness Education OnlineWebsite: https://fitnesseducationonline.co.uk/Facebook Group: https://www.facebook.com/groups/ukpersonaltrainercommunityInstagram: https://www.instagram.com/fitnesseducationonline.uk

In this podcast episode, Carla Noakes discusses her journey in creating the Fitness Directory, a platform designed to address staffing issues in gyms by connecting fitness professionals with gyms in need of urgent cover. Carla shares her personal experiences in the fitness industry, the challenges faced by personal trainers, and the importance of building a supportive community among fitness professionals. The conversation also touches on ethical practices within the industry, the impact of technology, and the future of fitness as a growing sector.Connect with Carla: @thefitnessdirectory_App link - https://apps.apple.com/gb/app/the-fitness-directory-ltd/id1619823334 Vote for Fitness Education Online (Training Provider) and Dani Elven (Female PT)  at the 2026 British Fitness Awardshttps://www.britishfitnessaward.com/bfa26nominations Connect with Fitness Education OnlineWebsite: https://fitnesseducationonline.co.uk/Facebook Group: https://www.facebook.com/groups/ukpersonaltrainercommunityInstagram: https://www.instagram.com/fitnesseducationonline.uk

In this podcast episode, Kiz shares her unique journey from engineering to the fitness industry, emphasizing the importance of aqua fitness. She discusses the misconceptions surrounding aqua classes, the benefits of teaching in water, and the supportive environment it creates for clients. Kiz also highlights the challenges of teaching, the significance of adaptability, and her personal experiences with injury and recovery. Additionally, she offers valuable tips for fitness instructors and recommends resources for personal and professional growth.Connect with Kyrie: Website - www.swindonpilates.comEmail - [email protected] for Fitness Education Online (Training Provider) and Dani Elven (Female PT)  at the 2026 British Fitness Awardshttps://www.britishfitnessaward.com/bfa26nominations Connect with Fitness Education OnlineWebsite: https://fitnesseducationonline.co.uk/Facebook Group: https://www.facebook.com/groups/ukpersonaltrainercommunityInstagram: https://www.instagram.com/fitnesseducationonline.uk

Cody Taylor shares his inspiring journey from being a tradesman and musician to becoming a world record-holding endurance athlete and online coach. He discusses the challenges he faced during the pandemic, how he found his passion for running, and the creation of his brand 'New Normal'. Cody emphasizes the importance of mindset, the role of social media in building his coaching business, and the value of having a supportive team. He offers practical advice for aspiring coaches and highlights the significance of personal growth and continuous learning.Connect with Cody: @livethenewnormal@codytaylorperformance Vote for Fitness Education Online (Training Provider) and Dani Elven (Female PT)  at the 2026 British Fitness Awardshttps://www.britishfitnessaward.com/bfa26nominations Connect with Fitness Education OnlineWebsite: https://fitnesseducationonline.co.uk/Facebook Group: https://www.facebook.com/groups/ukpersonaltrainercommunityInstagram: https://www.instagram.com/fitnesseducationonline.uk

In this podcast episode, Sean Madden shares his journey into the world of Hyrox, a competitive fitness sport, and discusses his coaching philosophy. He emphasizes the importance of mindset, the significance of small wins in training, and the challenges of marketing through social media. Sean also provides insights into his target audience, the services he offers, and shares valuable advice for aspiring coaches.Connect with Sean:@maddenfitness.uk Vote for Fitness Education Online (Training Provider) and Dani Elven (Female PT)  at the 2026 British Fitness Awardshttps://www.britishfitnessaward.com/bfa26nominations Connect with Fitness Education OnlineWebsite: https://fitnesseducationonline.co.uk/Facebook Group: https://www.facebook.com/groups/ukpersonaltrainercommunityInstagram: https://www.instagram.com/fitnesseducationonline.uk

This conversation explores the intricate relationship between gut health and brain function, emphasizing the significant role of the gut in producing serotonin and supporting the immune system. It highlights how inflammation in the gut can adversely affect mood and overall health, illustrating the importance of maintaining gut health for mental and physical well-being.Connect with Bex: https://www.instagram.com/doitdaily.coaching/Vote for Fitness Education Online (Training Provider) and Dani Elven (Female PT)  at the 2026 British Fitness Awardshttps://www.britishfitnessaward.com/bfa26nominations Connect with Fitness Education OnlineWebsite: https://fitnesseducationonline.co.uk/Facebook Group: https://www.facebook.com/groups/ukpersonaltrainercommunityInstagram: https://www.instagram.com/fitnesseducationonline.uk

In this episode, Danielle Elven speaks with Emma McElhinney, a perimenopause specialist, about the importance of understanding and addressing the challenges women face during this transitional phase of life. Emma shares her journey into coaching, the significance of lifestyle changes, and her flagship program, the Happy Body Project, which focuses on nutrition, movement, and mindset. They discuss the transition from in-person to online coaching, the importance of mindset in health, and provide valuable tips for personal trainers looking to specialise in menopause coaching.Connect with Emma: @emmaperimenohealth https://www.teamemw.com/Vote for Fitness Education Online (Training Provider) and Dani Elven (Female PT)  at the 2026 British Fitness Awardshttps://www.britishfitnessaward.com/bfa26nominations Connect with Fitness Education OnlineWebsite: https://fitnesseducationonline.co.uk/Facebook Group: https://www.facebook.com/groups/ukpersonaltrainercommunityInstagram: https://www.instagram.com/fitnesseducationonline.uk

In this podcast episode, Karen Gibson shares her inspiring journey from a young single mother to the founder of SoulSight and the Heart and Soul Awards. She discusses the challenges she faced, including overcoming illness and imposter syndrome, and emphasizes the importance of community, authenticity, and celebrating individual contributions in the fitness industry. Karen highlights the purpose of the Heart and Soul Awards, which aims to recognize both well-known figures and those working quietly in their communities. She encourages listeners to believe in themselves and take opportunities to shine, while also discussing her future goals for her brand and the awards.Connect with Karen:https://www.facebook.com/karen.gibson.311Vote for Fitness Education Online (Training Provider) and Dani Elven (Female PT)  at the 2026 British Fitness Awardshttps://www.britishfitnessaward.com/bfa26nominations Connect with Fitness Education OnlineWebsite: https://fitnesseducationonline.co.uk/Facebook Group: https://www.facebook.com/groups/ukpersonaltrainercommunityInstagram: https://www.instagram.com/fitnesseducationonline.uk

In this conversation, Karen discusses the physiological changes that occur during pregnancy and how they can affect new mothers. She emphasizes the importance of understanding these changes to alleviate symptoms and offers practical Pilates-based tips for new parents to incorporate into their daily routines.Connect with:@pilates_with_karenVote for Fitness Education Online (Training Provider) and Dani Elven (Female PT)  at the 2026 British Fitness Awardshttps://www.britishfitnessaward.com/bfa26nominations Connect with Fitness Education OnlineWebsite: https://fitnesseducationonline.co.uk/Facebook Group: https://www.facebook.com/groups/ukpersonaltrainercommunityInstagram: https://www.instagram.com/fitnesseducationonline.uk

In this conversation, Tom Eastham emphasizes the critical role of mindset in personal training and sales success. He reflects on his initial reluctance to engage with mindset concepts, focusing instead on sales strategies. However, he acknowledges that true accountability and self-reflection are essential for overcoming challenges in sales.Connect with: @tomeasthamnutrition Vote for Fitness Education Online (Training Provider) and Dani Elven (Female PT)  at the 2026 British Fitness Awardshttps://www.britishfitnessaward.com/bfa26nominations Connect with Fitness Education OnlineWebsite: https://fitnesseducationonline.co.uk/Facebook Group: https://www.facebook.com/groups/ukpersonaltrainercommunityInstagram: https://www.instagram.com/fitnesseducationonline.uk

In this podcast episode, Benjamin Hodson shares his extensive journey in the fitness industry, transitioning from a professional football background to becoming a personal trainer and entrepreneur. He emphasizes the importance of building relationships with clients, adapting to the evolving fitness landscape, and leveraging technology to enhance training experiences. Benjamin discusses the impact of GLP-1 medication on health and wellness, the significance of walking, and the necessity of personalized training approaches. He concludes with valuable tips for personal trainers and insights on mentorship and community building.Connect with Ben@the_spott_fitness @Benjamin_m_hodsonVote for Fitness Education Online (Training Provider) and Dani Elven (Female PT)  at the 2026 British Fitness Awardshttps://www.britishfitnessaward.com/bfa26nominations Connect with Fitness Education OnlineWebsite: https://fitnesseducationonline.co.uk/Facebook Group: https://www.facebook.com/groups/ukpersonaltrainercommunityInstagram: https://www.instagram.com/fitnesseducationonline.uk

Unlocking Success in Fitness Coaching with Troy SuttonIn this episode, Troy Sutton shares his journey from personal trainer to fitness coach mentor, emphasizing the importance of content creation, specialization, and effective marketing strategies for aspiring online coaches. He discusses the challenges of transitioning to online coaching, the significance of creating engaging content, and the value of mentorship and support in the fitness industry. Troy also provides actionable advice for building a personal brand and encourages listeners to take the leap into online coaching, highlighting the vast opportunities available in the fitness market.Connect with @troyjbiznessVote for Fitness Education Online (Training Provider) and Dani Elven (Female PT)  at the 2026 British Fitness Awardshttps://www.britishfitnessaward.com/bfa26nominations Connect with Fitness Education OnlineWebsite: https://fitnesseducationonline.co.uk/Facebook Group: https://www.facebook.com/groups/ukpersonaltrainercommunityInstagram: https://www.instagram.com/fitnesseducationonline.uk

In this podcast episode, Danielle interviews Dave Corringham, founder of Lifetime Fitness, who shares his journey from a troubled youth to a successful personal trainer and coach. Dave discusses the importance of sports in shaping his character, the challenges he faced when returning to fitness after a break, and how he built a sustainable fitness business focused on mental health and community engagement. He also shares insights on marketing strategies, the significance of reflection in personal training, and the mindset required for success in the fitness industry.Connect with Dave@lifetime_fitness_daveVote for Fitness Education Online (Training Provider) and Dani Elven (Female PT)  at the 2026 British Fitness Awardshttps://www.britishfitnessaward.com/bfa26nominations Connect with Fitness Education OnlineWebsite: https://fitnesseducationonline.co.uk/Facebook Group: https://www.facebook.com/groups/ukpersonaltrainercommunityInstagram: https://www.instagram.com/fitnesseducationonline.uk

From Legal Secretary to Fitness Pro: Danielle's JourneyIn this engaging podcast episode, Jono Petrohilos interviews Danielle Elven | Women's Online Coach (@coachedbydani), a successful personal trainer who transitioned from a legal career to fitness. Danielle shares her journey, including her challenges at David Lloyd, her strategies for building client relationships, and her tips for success in the personal training industry. She emphasizes the importance of understanding client needs, being busy to create urgency, and continuously learning through mentorship. The conversation highlights the significance of confidence, energy, and genuine care in building a successful personal training career.Connect with Danielle@coachedbydaniVote for Fitness Education Online (Training Provider) and Dani Elven (Female PT)  at the 2026 British Fitness Awardshttps://www.britishfitnessaward.com/bfa26nominations Connect with Fitness Education OnlineWebsite: https://fitnesseducationonline.co.uk/Facebook Group: https://www.facebook.com/groups/ukpersonaltrainercommunityInstagram: https://www.instagram.com/fitnesseducationonline.uk

In this podcast episode, Jonathon Petrohilos interviews Nicky Sehgal, a successful business coach and former fitness instructor. Nicky shares his journey from working in a commercial gym to becoming a studio owner and eventually selling his business. He emphasizes the importance of mentorship, learning from mistakes, and understanding the financial aspects of running a business. Nicky also discusses effective pricing strategies for personal trainers and the significance of taking action to achieve business goals. Throughout the conversation, he provides valuable insights and practical advice for gym owners and personal trainers looking to grow their businesses.Book a complimentary business consultation session here: https://www.thefbda.com/ Vote for Fitness Education Online (Training Provider) and Dani Elven (Female PT)  at the 2026 British Fitness Awardshttps://www.britishfitnessaward.com/bfa26nominations Connect with Fitness Education OnlineWebsite: https://fitnesseducationonline.co.uk/Facebook Group: https://www.facebook.com/groups/ukpersonaltrainercommunityInstagram: https://www.instagram.com/fitnesseducationonline.uk

In this conversation, Jonathon Petrohilos interviews Matt Robinson, a seasoned fitness coach and mentor, who shares his journey from personal training to business coaching. Matt discusses the significance of creating effective offers in the fitness industry, emphasizing the need for coaches to engage potential clients through well-structured front-end offers. He explains how these offers can streamline lead generation and sales processes, ultimately leading to higher conversion rates. The discussion also touches on the importance of mentorship, continuous learning, and adapting to market changes in the fitness business.Connect With Matt:https://www.instagram.com/mattrobinsonpt/Vote for Fitness Education Online (Training Provider) and Dani Elven (Female PT)  at the 2026 British Fitness Awardshttps://www.britishfitnessaward.com/bfa26nominations Connect with Fitness Education OnlineWebsite: https://fitnesseducationonline.co.uk/Facebook Group: https://www.facebook.com/groups/ukpersonaltrainercommunityInstagram: https://www.instagram.com/fitnesseducationonline.uk

In this episode, we’re joined by Phil Brown, founder of The Personal Training Business Institute — and one of the go-to business mentors for personal trainers who want to stop living session to session and start building a sustainable, six-figure fitness business.Phil shares how he went from working around the clock with celebrity clients in London to launching a mentorship program that's helped hundreds of trainers get fully booked, stay booked, and grow their income without burning out.Connect with Philhttps://www.facebook.com/people/The-Personal-Training-Business-Institutehttps://www.ptbusinessinstitute.com/

How gym floor PTs can go from stuck to scalable with Nik and AntJono Petrohilos hosts Ant Park and Nik, two experienced personal trainers and mentors, who share their insights on helping personal trainers transition from being stuck to scalable. They discuss their backgrounds, the ideal personal trainer avatars, and provide actionable tips for both new and busy trainers. The conversation emphasizes the importance of time management, marketing strategies, and the role of mentorship in the fitness industry.

In this engaging conversation, Jono Petrohilos interviews Craig Rimmer, a personal trainer and business coach, who shares his journey in the fitness industry and the importance of face-to-face coaching. Craig discusses the challenges faced by new personal trainers, effective marketing strategies, and the significance of building community connections. He emphasizes the need for personal trainers to understand their pricing, packaging, and delivery of services to enhance client retention. Craig also highlights the value of mentorship and the importance of staying true to one's coaching style, especially in a world increasingly focused on online coaching.Website: velocitymentorship.comInstagram: https://www.instagram.com/craig_ptbusinessmentor/ 

In this podcast episode, Jono Petrohilos interviews Plamen Slavov, a successful fitness coach who transitioned from personal training to online coaching. Plamen shares his journey from growing up in a poor immigrant family to building a multi-six-figure online business. He provides actionable advice for personal trainers looking to transition online, emphasizing the importance of social media strategy, finding a niche, and engaging with clients. Plamen also discusses the significance of mentorship and taking ownership of one's growth in the fitness industry.Connect with Plamen@plamenslavov1

How to use a nutritionist to increase client retention, make easier sales and get more referrals with Matty Nagle from Nutrition for GymsIn this conversation, Jono Petrohilos interviews Matty Nagel, a nutritionist who specializes in helping gym owners enhance client retention and satisfaction by providing in-house nutrition services. Matty shares his journey in the health and fitness industry, detailing how he transitioned from traditional coaching to focusing on nutrition for gyms. He discusses the various methods of delivering nutrition support, the success stories of clients and gym owners, and the business model that allows gyms to offer nutrition services as part of their membership. Matty also outlines his future plans for growth and how interested gym owners can connect with him.Connect with Matthttps://www.instagram.com/nutritionforgymshttps://nutritionforgyms.com

In this engaging podcast episode, Jono Petrohilos interviews Justin Devonshire, a seasoned expert in the fitness industry. Justin shares his journey from starting a bootcamp to scaling a successful fitness studio chain. The conversation delves into the challenges gym owners face in a saturated market, emphasizing the importance of innovating value and understanding client needs beyond just workouts. Justin introduces the '165-hour concept,' highlighting the significance of supporting clients in their daily lives to ensure long-term successConnect with Justinhttps://www.instagram.com/justin_devonshire_mentoringhttps://www.facebook.com/justin.devonshire.7

In this engaging podcast episode, Jono Petrohilos interviews Diarmuid O'Dowd Hill, a sales expert specializing in helping fitness professionals enhance their sales techniques. Diarmuid shares his journey from being a fitness professional to mastering sales, emphasizing the importance of understanding the mindset of potential clients. He introduces the CPCE sales system, which focuses on connection, context, and identifying client problems to effectively close sales without objections. The conversation delves into strategies for preparing for sales calls, establishing measurable goals, and drawing out objections to help clients realize their need for assistance.Connect with Diarmuid O'Dowd HillInstagram: https://www.instagram.com/diarmuidodhYouTube: https://www.youtube.com/@DiarmuidODowdHill

Jono Petrohilos interviews Rachel Holmes, a multi-award-winning fitness educator and international presenter. Rachel shares her extensive journey in the fitness industry, starting from her early days in aerobics to becoming a pioneer in online fitness education. She discusses the evolution of fitness training, the transition to digital platforms, and the importance of building a personal brand as a fitness instructor. Rachel emphasizes the opportunities available for group fitness instructors today and provides valuable strategies for success in a hybrid fitness business model that combines community classes with online offerings. In this conversation, Rachel Holmes discusses the evolving landscape of fitness events, emphasizing the importance of creating unique experiences that can drive revenue. She highlights the shift towards community classes and online programs, and the necessity of understanding local markets. The discussion also touches on the significance of mentorship and continuous learning in the fitness industry, as well as the impact of AI and digital marketing strategies on business growth.Connect with Rachel https://www.instagram.com/rachellholmes/https://www.facebook.com/RachelLHolmeshttps://www.linkedin.com/in/rachelholmesuk/https://www.youtube.com/@rachelholmes

In this conversation, Alex Povey and Jono Petrohilos discuss strategies for fitness professionals to create engaging content, build trust with clients, and leverage personal experiences. They emphasize the importance of starting with personal stories, using opinion content to address potential client concerns, and the necessity of creating a human connection in a digital world. They also explore content creation strategies, the significance of mentorship, and where to find more valuable resources.Connect with Alexhttps://www.instagram.com/alexcpoveyhttps://www.youtube.com/@alexcpovey