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The Swag Coach™

by The Swag Coach Program

We are Josh and Mike, two swag guys who are a lot like you. Our biweekly “Distributors Helping Distributors” show (aka “DHD”) started as an informal talk show to help a few friends in the promotional products industry get through this crazy, upside-down economy and pandemic. And keep our spirits up!Each DHD Show we bring in expert panelists to help us learn best practices, in sales, business & life, and keep us all focused and motivated. If you are ready to learn, thrive, and enjoy a few laughs, register now and join us twice monthly for the show! Register here: https://bit.ly/swagcoach Support this podcast: https://anchor.fm/theswagcoach/support

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Episodes

  1. Vol. 53 Product Trends to Help You CRUSH Your Q2 Sales

    We will now shift to our industry products and how YOU can take advantage of them with your clients and prospects. Knowing how to pitch these trends is key to separating yourself from the competition, staying top of mind with your clients and successfully winning more deals, at higher margins.…

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  2. Vol 52. The Global Economic & Financial Landscape Will Continue to Affect Our Promo Industry

    Speaking of the world, it's not just challenges we face at home or in our business, but globale economics and events that are continuing to challenge our industry as a whole ... inflation, China import tariffs, Covid, the Russian-Ukraine war and the list goes on. When and how will these global...

  3. Vol 51. How Do You "Get Back On The Horse"?

    Have you ever been thrown a "curveball" that has seriously rocked your personal or professional life? Whether you're new to the swag biz or a seasoned veteran, we all will encounter surprises and challenges in our lives, and businesses, that will affect. COVID has been one example but as we know...

  4. Vol 50. How Much Would You Pay to Land a New $100K Client?

    We are bringing back Tiffany Tarr with DistributorCentral, to give us an in-depth tutorial of DC's tools, offered exclusively to us promo distributors at no cost, to save you money, close deals faster and build your book of business. Looking for a free alternative to ESP or SAGE product database…

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  5. Vol. 49 - Interested in Setting Up a Lead Machine for Your Swag Biz?

    We've had some fantastic guests covering industry marketing tools to trends, as well as experts from outside our industry sharing best practices used by other sales reps and entrepreneurs to scale their own sales and businesses. Our show is all about access to learning and to the people who have...

  6. Vol. 48 - Want a "Nugget" to Help You CRUSH Your 2022 Sales?

    One of the benefits of gathering at PPAI, ASI and other industry shows is the chance to learn what's going in within our industry, and the various ways others fellow distributors are selling to, and servicing, their client base. Who is implementing sales strategies that lead to repeat business…

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  7. Vol 47 - Do You Know the Fastest Way to Make a Promo Sale

    Would you agree that our suppliers know their products WAY better than we do? Did you know they spend millions of dollars not only sourcing and decorating products, but investing in marketing collateral and tools like product videos, case studies, vertical market catalogs and other tools? Why do...

  8. Vol 46 - Want the Secret to Doubling Your Promo Sales in 2022?

    If someone with a ton of industry experience offered to put together a marketing plan for your swag biz that was guaranteed to generate tens of thousands in new sales & dozens of new monthly leads, how much would you pay that person? Did you know you can get these services (& tools) at NO COST...

  9. Vol 45 - Are YOU Ready for the 2022 Promo Sales Battle?

    Happy New Year and we have a great DHD lineup in store for you in 2022! Having trouble gearing up for a new sales year? Need a few weapons to take with you into the swag sales battle so you can start strong, and position yourself to have your best sales year ever? We definitely do and it's why we...

  10. Vol 44 - Want to Know What Your Swag Biz is Worth?

    Have you thought about selling your promo business or client book? Do you know what it's even worth? Or what kind of deal you could get? If you are considering an exit plan (now or in the future), and you want some professional advice on how to maximize the sale of your business, then you don't...

  11. Vol 43 - What Biz Model Best Suits Your Needs?

    We are THRILLED to announce that DHD is now PPAI MAS approved! Earn 1.0 MAS credits for every webinar participated! And while the credits may be enticing, the real thrill is hosting 2 industry titans, Jo-an Lantz, CEO of Geiger, and JoAnn Gilley, CEO of Overture. Are you a 1099 or W-2 type of…

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  12. Vol. 42 - Want to Maximize Your Sales Performance?

    When it comes to selling swag, do you ever find yourself getting in your own way? Maybe stuck in your own head, "getting ready to get ready"? And it's now starting to affect your promo sales results and productivity? Don't worry, you are not alone and we have definitely got you covered! A VERY...

  13. Vol. 41 - Need More Leads?

    Do you have a system for generating leads for your promo business? Do you have quality leads flowing into your business every week? If yes, listen in on 2 wildly successful promo peers who are crushing the lead gen side of their businesses in two completely different ways. We are eager to learn...

  14. Vol. 40 - Want the Secret to CRUSHING Your Q4 Sales?

    Q4 is upon us and it's time to start selling Holiday gifts (if you haven't already) and closing out 2021 on a high note. What are you doing to finish your year strong? How are you scooping up those year end projects and budget dollars before someone else does? We are bringing special guest panel…

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  15. Vol. 38 - Can Starting a Podcast Help Your Promo Biz?

    In this “Distributors Helping Distributors” webinar, we hosted 2 serial entrepreneurs and podcast gurus … David “Gonzo” Mammano, host of the The Gonzo Experience podcast AND Marc “Bueller” Ronick, CEO of iRonick Media, a podcast production company. While podcasting is the latest craze, David and...

  16. Vol. 39 - Frustrated with Stock Issues & Turnaround Delays in our Industry?

    In this “Distributors Helping Distributors” webinar, we host Parvaneh Frilot, Steve Gelernter and Christopher Ruvo, 3 subject matter experts from our industries largest suppliers, who will share what they are seeing on the front line, and strategies for overcoming these supply chain and delivery...

  17. Vol. 37 - Do You Remember the Ad "Reach Out & Touch Someone"?

    In this “Distributors Helping Distributors” webinar we are hosting multimillion dollar producers and industry veterans Cliff Quicksell and Paul Zafarana. Together, they have set up touch marketing campaigns to open doors, stay top of mind, and close millions in sales with their promo clients and...

  18. Vol. 36 - Want to Be a Multi Million Dollar Promo Rep?

    This “Distributors Helping Distributors” webinar we are hosting Christopher Ruvo, award winning B2B journalist who heads up Digital News for ASI. If there's one thing Chris knows well, it's the facts behind what it takes to make it in this promo business. He has interviewed countless multimillion...

  19. Vol. 35 - Are You Leveraging Your Promo Super Powers?

    This “Distributors Helping Distributors” we are hosting not 1, but 2 entrepreneurs, whose companies specialize in servicing our promo industry - Bill Martin with Market-Max, and Amanda Corey with From the Desktop. Both companies offer services that can help you make more promo sales. How? By...

  20. Vol. 34 - Do You Drive Your Schedule or Does Your Schedule Drive You?

    This “Distributors Helping Distributors” we are hosting Stephanie Zafarana, executive coach and President of Encore Consulting. Do you think you are as productive as you could be? How much time are you spending on revenue generating activities for your promo biz? Have you been in the biz a while...

  21. Vol. 33 - Want to Hear a 6X Best Selling Author on Sales Effectiveness?

    This “Distributors Helping Distributors” webinar we are hosting Thomas Freese, the six-time best selling author of The Secrets of Question Based Selling. As Founder and President of QBS Research, Inc., Tom Freese is considered to be one of the foremost authorities on business development...

  22. Vol. 32 - How Do You "Push On Through"?

    This “Distributors Helping Distributors” webinar we are hosting Bill Petrie, a former executive with HALO and PromoCorner, who recently launched his own promo marketing firm, Brandivate. While Bill knows his way around our industry, what you may not know is Bill's own story and "promo journey"…

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  23. Vol. 31 - Did COVID Force You to Make a "Promo Pivot"?

    We are hosting Wendy Ferber, fellow promo distributor and entrepreneur who will be sharing her story about how she and her husband pivoted their own promo business by selling VIRTUAL products. That’s right - she has created virtual events and other virtual products that her clients are spending...

  24. Vol. 30 - How Good Are You At "Thinking Outside the Box"?

    We are bringing in a truly one-of-a-kind entrepreneur and "outside the box" thinker - Aaron Perlut, partner of Elasticity, a brand marketing and reputation management firm. Aaron is also the host of "The Loud Out Music Podcast", author of F!!CK Your Formula , lead singer for the band Atomic...

  25. Vol. 29 - How Do You Separate Yourself from your Promo Competition?

    The days of being an "order taker" are over. If you want to sell volume, profitably, and compete against the biggest players in our industry, you need to get strategic and proactive. We will discuss this and a whole lot more! Whether you are newer to the industry, or have been around the block...

  26. Vol. 28 - Do You Know What Your Swag Biz is Worth?

    We are bringing in promo industry M&A expert Jamie Watson. Jamie is a partner with Certified Marketing Consultants and will be sharing some best practices on how BEST to position your promo biz for sale (or hand off). Maybe you've worked in this industry for decades and are ready to retire? Maybe...

  27. Vol. 27 - Want to Hit a Home Run of a Sale in 2021?

    We are bringing in motivational speaker and sportscaster Joel Goldberg. Joel is the official Host and In-Game Reporter for the Kansas City Royals. He will share success stories & show us how the little things we do can add up to big home runs in life, and business. If you too are tired of selling...

  28. Vol. 26 - PPP 2.0: Getting Your Piece of the 2nd Round of Stimulus Money

    Watch the second round of Stimulus Money approved by Congress and learn what are the opportunities to get "your piece of the pie" and "in" on the PPP 2.0 forgivable loans. Get some answers regarding your eligibility to participate, and be forgiven, of these NEW Fed loan programs, from our guest...

  29. Distributors Helping Distributors (vol 25) - Insights & Predictions for the 2021 Economy

    With a new President and new Congressional leadership in place, changes are coming. What will those changes be and how will they affect our economy, our industry and our promo sales? What can we do to get ahead of the things and CRUSH our 2021 sales? Get some answers and key insights from our…

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  30. Distributors Helping Distributors (vol 24) - Making it Work Under One Roof

    Learn the best practices for organizing our virtual work and learn-from-home environments from the President of Educational Connections, Ann Dolin. Get things done by following the most effective ways for us to organize ourselves, and our kids, when it comes to virtual work and learning.

  31. Distributors Helping Distributors (vol 23) - Sales & Action Planning to Help You CRUSH Your 2021 Promo Sales

    Are you done with Covid? We are too! Let's move forward, TOGETHER, and start planning for a MUCH better year! Now is the time to set your goals, and make a plan that takes advantage of all of these best sales practices we have been sharing with you. Why? So you can ABSOLUTELY CRUSH Your Promo…

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  32. Distributors Helping Distributors (vol 22) - Year-End Tax Strategies for Promo Products Distributors!

    Dreading year-end tax prep work? Eager to minimize tax liability...but want to stay out of hot water with the IRS? Need to know tax law changes for 2020? Did you know expenses you claimed for PPP loan forgiveness might not be tax deductible...and the wrong move could trigger an audit? Our expert...

  33. Distributors Helping Distributors (vol 21) - PPP Loan Forgiveness & Stimulus 2.0 ... Get Yours!

    Wondering if you are going to have to pay back your PPP Loan? Maybe you didn't get in on round 1 and want to know if you'll get another shot for a PPP Loan with a second round of stimulus money coming out? Our expert panelist guest is Ami Kassar, CEO of MultiFunding, LLC, author of "The Growth...

  34. Distributors Helping Distributors (vol 20) - Q4 SALES CRUSH 2.0

    We have discussed a lot of ways to build your sales and manage your way through COVID. This webinar is about bringing it all together, and FINISH 2020 on a high note. Exactly what a swag coach would do! Want to know how to sell a company store? Maybe what to say to big company prospects you are...

  35. Distributors Helping Distributors (vol 19) - Q4 SALES CRUSH!

    Did some say Holiday gifts? Maybe you have sold them in the past, maybe not. It doesn't matter because THIS year will probably go down as one of the BEST year's ever to sell custom Holiday gifts. WHY? Because of those year end budget dollars that have gone unused. Because team morale is down &...

  36. Distributors Helping Distributors (vol 18) - Get Your Piece of the Swag Pie

    NOW is the time to go after those year end budget dollars! Unused marketing, event & HR budgets are bigger than ever before ... and about to get spent down. Are You & Your Promo Business Ready to Get Your Piece? What is your plan and approach to scooping up these dollars and crushing your sales…

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  37. Distributors Helping Distributors (vol 17) - Compete (& WIN) in Promo Sales like you're in the NBA

    Think it's competitive out there selling promos? Cut throat competition to overcome? Anyone and everyone going after the same clients and projects you are? If you think promo sales are tough to compete and win at, try doing it in the NBA! Join us as we learn from NBA agent Doug Neustadt and NBA...

  38. Distributors Helping Distributors (vol 16) - Redefining How Work Gets Done - Automate and Delegate with Outsourcing, Virtual Assistants and Tech Tools

    I'll share with you a secret to how Josh and I get a LOT of work done - faster and cheaper than most promotional products distributors. This "secret" allows us to operate like a company with lots of employees, while avoiding the headaches and cost of hiring. Our secret is automating and…

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  39. Distributors Helping Distributors (vol 15) - Leveraging LinkedIn to Generate Swag Leads

    Struggling in this new sales environment? Need fresh leads to fill your swag sales pipeline? LinkedIn is the world's #1 business-to-business social medial platform. Josh and I have used it for years to successfully build our swag customer base. LinkedIn guru Bill McCormick joined us to show how…

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  40. Distributors Helping Distributors (vol 14) - Crushing the MYTH of Time Mgt

    Too much on your "To Do" list? Struggling with "time management?" Day filled with fire drills? This week with guest Andy Bailey we will crush the myth of time management and teach you techniques to help you focus, prioritize and get life done! Andy is a serial entrepreneur who launched one of the...

  41. Distributors Helping Distributors (vol 13) - Get Your Sales MOJO Back!

    Get Your MOJO Back & CRUSH Your Promo Sales! Have you lost your "swagger" with declining sales over the past few months? Need a little "mojo" pick-me-up? YOU ARE NOT ALONE! Many of us, along with our promo sales, are suffering. What can you do to get re-energized, re-motivated and re-focused? How...

  42. Distributors Helping Distributors (vol 12) - Leveraging Student Interns UPDATED

    Learn how to LEVERAGE Student Interns to help Grow Your Promo Sales and Business. Join Josh and Mike, The Swag Coach Team, as we interview Michael “Mikey G” Goldstein, serial entrepreneur and CEO of SwitchPitch, who shares with us how he has added student interns as a resource in helping generate...

  43. Distributors Helping Distributors (vol 11) - CRM Systems & Tracking Your Sales Pipeline

    Learn what CRM Systems can do for you in helping you scale your sales, and which ones are the best fits for you and your sales business. Join Josh and Mike, The Swag Coach Team, as we interview Linda Trude and learn the answer to the question: “CRM Systems, to have or not to have?”!!!

  44. Distributors Helping Distributors (vol 10) - Opening New Doors in a Virtual Sales World

    Learn the 5 key & PROVEN steps you can take, during this virtual economy, to open doors and close sales. Join Josh and Mike, The Swag Coach Team, as we interview best selling author and Chief Door Opener Caryn Kopp, who gives us the play-by-play to these 5 Steps for Sales Success.

  45. Distributors Helping Distributors (vol 9) - Loving Your Business

    Remember the excitement you felt when you started your swag business? The world seemed full of possibilities back then. You can feel that way now – no matter what’s going on with the economy. Join Josh and Mike, The Swag Coach Team, as we interview nationally-known entrepreneur coach and business...

  46. Distributors Helping Distributors (vol 8) - PPP 2.0

    Still Need a PPP loan? Need to know how to get 100% forgiveness IF you did get one? Join us and Holly Turner, former SBA asst exec administrator, who will be sharing more details on how to get PPP $ if you have not already (there IS loan $ still out there), as well as how to get the $ forgiven if...

  47. Distributors Helping Distributors (vol 7) - The "New Normal"

    As the curve flattens and state economies begin to re-open, will things go back to as they were? What will be the “new normal” as businesses re-open, and set up systems to protect their employees and personnel? Roger Arnold, economist and futurist, weighs in share to tell us what that “New…

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  48. Distributors Helping Distributors (vol 6) - A Gold Rush for Suppliers?

    Selling PPE in the Gold Rush … a gift from our supplies. A gift? That’s right … it’s our suppliers who pivoted first, changing their production to PPE products to meet the booming demand. Learn how one supplier did it, and how’s it benefiting our promo businesses. Todd “Toddy” Gabel, founder of...

  49. Distributors Helping Distributors (vol 5) - The Gold Rush (PPE 2.0)

    Selling PPE in the Gold Rush, from the buyers' perspective. While 90% of distributors are experiencing sales declines of 50% or more, 10% are having career-record sales months in the PPE Gold Rush. Panelists from the Society of Human Resource Management (SHRM) and the Economic Advisory Committee…

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  50. Distributors Helping Distributors (vol 4) - How to Pivot & Make Profitable Sales

    Our panel of $1M front-line promotional sales experts help us figure out how to pivot and leverage industry supplier products and services such as PPE, waived drop ship fees, etc. to fill our pipelines. What are they doing differently to adjust and prosper in this economy?

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ABOUT THIS SHOW

We are Josh and Mike, two swag guys who are a lot like you. Our biweekly “Distributors Helping Distributors” show (aka “DHD”) started as an informal talk show to help a few friends in the promotional products industry get through this crazy, upside-down economy and pandemic. And keep our spirits up!Each DHD Show we bring in expert panelists to help us learn best practices, in sales, business & life, and keep us all focused and motivated. If you are ready to learn, thrive, and enjoy a few laughs, register now and join us twice monthly for the show! Register here: https://bit.ly/swagcoach Support this podcast: https://anchor.fm/theswagcoach/support

HOSTED BY

The Swag Coach Program

CATEGORIES

business

Frequently Asked Questions

How many episodes does The Swag Coach™ have?

The Swag Coach™ currently has 56 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.

What is The Swag Coach™ about?

We are Josh and Mike, two swag guys who are a lot like you. Our biweekly “Distributors Helping Distributors” show (aka “DHD”) started as an informal talk show to help a few friends in the promotional products industry get through this crazy, upside-down economy and pandemic. And keep our spirits...

How often does The Swag Coach™ release new episodes?

The Swag Coach™ has 56 episodes. Check the episode list to see recent publication dates and frequency.

Where can I listen to The Swag Coach™?

You can listen to The Swag Coach™ on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.

Who hosts The Swag Coach™?

The Swag Coach™ is created and hosted by The Swag Coach Program.
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