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The Tech Alliance Podcast

by Andrey Lipattsev, Maryna Pliashkova

Welcome to the TAP, the Tech Alliances Podcast, where we your hosts, Maryna and Andrey, dive deep into the fascinating world of tech partnerships, serving you a fusion of insightful interviews with industry professionals, thought-provoking book reviews, and spirited discussions on the pivotal topics shaping our digital landscape.This podcast is supported by Partnership Leaders, the ⁠#1⁠ global community for partnerships, channels, alliances, ecosystem professionals and execsvisit www.partnershipleaders.com

Publisher-supplied feed metadata · PodParley refreshed May 8, 2025 · Source feed

Episodes

  1. From Silos to Symbiosis: The Ecosystem Economy Explained (by Miklos Dietz and Venkat Atluri)

    In this episode of the Tech Alliance Podcast we delve into the transformative concept of the ecosystem economy, drawing insights from “The Ecosystem Economy” by Miklos Dietz and Venkat Atluri. Forget traditional industry silos! We explore how businesses are increasingly collaborating to meet...

  2. Franz Schrepf's Guide to Partnership Success

    Join us as we dive deep into the world of partnerships with Franz Josef Schrepf, author of 'The Book on Partnerships.' Discover Franz's unique journey, from startup founder to partnerships expert, and gain invaluable insights into building successful collaborations. We uncover the realities of...

  3. Mastermind Strategies: Level Up Your Partnerships Game with Chris Lavoie

    Join us in this episode of the TAP as Andrey flies solo and dives deep into the world of partnerships and growth with a very special guest: Chris Lavoie. Chris, a seasoned partnerships leader at Aftership and the founder of the Partnership Mastermind, shares invaluable insights on cultivating...

  4. Dana Fornasar - embracing a non-linear career & finding support

    Join us, Maryna and Andrey, in this episode of the TAP as we delve into the topic of women in partnerships with Dana Fornasar, Director of Partner Marketing at Mastercard. Dana shares her inspiring and non-linear career journey, discussing the challenges and triumphs of navigating a...

  5. Partnerships by The Book - Navigating the Partnership Pyramid

    🚀 Dive into the world of strategic partnerships with us! In this episode, we're dissecting "The Book on Partnerships" by Franz Joseph Schrepf and exploring key concepts like: 🤝 The Partnership Pyramid: What are the different types and how do they align with your goals? 💰 The 4 C's of...

  6. How to build a Partnership Team? Part 5 - Estimating the Results

    🎁 ‘Tis the season of reflection and new ideas, and what better way to wrap up our special series than with our 5th and final episode! Today Eleanor, Maryna and Andrey reconvene for the final time (for now) to summarize and share: 🔥 𝐇𝐨𝐭 𝐭𝐚𝐤𝐞: Ditch attribution models and merge sales and...

  7. How to build a Partnership Team? Part 4 - Growing a Team

    In this episode of our Special Season we're diving deep into the world of building and leading successful partnership teams with Ryan Marcoux, Head of Alliances at Atlan. ✨ Ryan comes in with these nuggets and more: 🤯 It's not just about the partner program; it's about the PEOPLE! 🎨 The ideal...

  8. How to build a Partnership Team? Part 3 - Partner Ops

    The episode 3 of the Special Season on the TAP is out! This week, we dive deep into the world of Partner Operations with special guest Antonio Cardad, Head of Global Partner Operations at Tricentis. If you know Antonio, you know you can count on him for deep insights. Some favourites from the...

  9. How to build a Partnership Team? Part 2 - Budgeting

    We are back with the second episode in our special season on building Partnership Teams. In this episode with Kelsey Johnson, the Head of Marketing at Partner Fleet, we dive deep into the art of securing budget for your partnership initiatives. Tune in to learn: The Power of Pitching: How…

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  10. How to build a Partnership Team? Part 1 - What, When and Why

    We’re kicking off a special season in partnership with Eleanor Thompson, the founder and principal consultant of BranchWorks 🎉 In the very first episode, we're starting with the foundation – the ins and outs of building and scaling successful partnership teams 🤝 Eleanor knows this space inside...

  11. Interview with Chris Samila - Catalyst Insights

    Ready to level up your partnership game? 🚀 Listen to the interview with Chris Samila, Co-Founder at Partnership Leaders, about the ultimate conference for partnership professionals. We're thrilled to announce a special episode featuring Chris Samila, co-founder of Partnership Leaders! 🎉 Chris...

  12. Book Review "Today's Superpower: Building Networks" by Mikel Mangold

    Today Andrey and Maryna review "Today's Superpower: Building Networks" by Mikel Mangold. They discuss the 7 mindset principles for building strong networks and how this advice can be applied to partnership management. 🤝 Key takeaways: Building networks is a mindset. It's about giving before you...

  13. Mikel Mangold: How to find partners for your startup

    🚨NEW EPISODE! 🚨 Links in comments ⬇️ Our latest episode features Mikel Mangold, Strategic Ecosystem & Partnership Expert, Head of Partnerships EMEA at CyberProtonics. In this insightful interview, Mikel shares his expertise on building successful partnerships for startups. Discover strategies…

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  14. Interview with Kelly Delaney: Open-Source Companies

    Tune in to our next episode for an in-depth discussion on open-source projects! We'll explore the benefits, challenges, and best practices for collaborating on open-source initiatives. Join us as we dive into the world of community-driven development and innovation. Our guest - Kelly Delaney,...

  15. Interview with Marta Marimon

    Get ready to unravel the mysteries of 'Coopetition': Partnering with Competitors! Embark on a journey through the economic landscape and discover the strategic advantages of partnering with competitors. In our latest episode, Andrey, Maryna, and Marta Marimon explore the intricacies of...

  16. The Future of Agile Alliances

    Join us for a fascinating discussion on the future of Agile Alliances with the authors of “The Strategic Alliance Fieldbook”. In this episode, Gavin Booth, Mike Nevin, and Jim Whitehurst will share their insights on the evolving landscape of partnerships and the key trends shaping the future of...

  17. The Strategic Alliance Fieldbook

    This episode features "The Strategic Alliances Fieldbook: The Art of Agile Alliances" written by Gavin Booth, Mike Nevin and Jim Whitehurst. Join us as we discuss the main ideas of this thought-provoking title. We'll also share our personal opinions and recommendations. The Strategic Alliance...

  18. Interview with Dina Moskowitz

    Partnerships can be a game-changer for your business. But how do you ensure they're successful? In this episode, we sit down with Dina Moskowitz, the CEO of PartnerOptimizer, to uncover the secrets to building high-performing partnership teams. From goal alignment to effective communication, get...

  19. The Partnership Economy by David A. Yovanno

    New episode alert! 🎧📚 🎙️Youtube https://www.youtube.com/@TechAlliancePod 🔊Spotify https://spoti.fi/3xvMWw2 🥁Apple Podcast https://bit.ly/4axj5kG In this episode, we're diving deep into “the Partnership Economy” by David A. Yovanno. We're sharing our thoughts on how this book can…

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  20. Short Talk with Svilena Peneva

    While on WordCamp Europe 2024 Andrey met a lot of nice and cool people. Please, meet Svilena Peneva, the Head of Partnerships at NitroPack. She shares her ideas about women building careers in Partnership Management. Links are below: Svilena Peneva https://www.linkedin.com/in/svilenapeneva/ Word...

  21. Short Talk with Thomas Fanchin

    Andrey spends a lot of time hopping around the world in business trips and mingling with a lot of talented people in IT sphere. Last week Andrey visited Word Camp in Torino and had a chance to record a couple of interviews with attendees. Listen to the Short Talk with Thomas Fanchin, Partner...

  22. Short Talk with Andrey Lipattsev

    What's the biggest problem in Partner Management? On the TAP, we often ask our guests what the biggest problem in the field is. So we thought it wouldn't be a bad idea if we also talked a little bit about the challenges that we believe to be the most interesting ones. of steam has not always set...

  23. Short Talk with Amit Sion

    We decided to publish the best moments from Season 1! If you didn’t manage to listen episodes till the end, it is not a problem. Not you can enjoy listening to the most interesting ideas. And the best thing is that our Short Talks are really short! Enjoy listening to Amit Sion’s talk on Rocky...

  24. Interview with Arianna

    It's bittersweet news, folks! We've reached the final episode of Season 1. On one hand, launching and running this podcast has been a wild ride. It's definitely not for the faint of heart (we may have shed a few tears... of laughter... and maybe exhaustion). But has it been exciting? Absolutely!...

  25. Alliances by Ard-Pieter de Man

    Hi everyone! You know how they often compare the business world to the jungle? Well, Ard-Pieter de Man is the David Attenborough of partnerships and alliances. Not only did he carefully observe dozens of alliances in the wild, but he also captured these observations in a comprehensive and...

  26. Interview with Amit Sion

    Our guest today is Amit Sion, Chief Revenue Officer at X-Team. Amit shares his opinion on: what the differences between Partner Managers, Account Managers, Sales Managers are, What the biggest challenge of the profession is, What lesson Rocky Balboa could teach any manager. Links are below: Join...

  27. The State of Platforms 2024 report

    Hi! New episode is here - Recently I promoted The State of Platforms 2024 report by Scott Brinker, Asher Mathew, Jay McBain, and Kelly Sarabyn https://link.partnershipleaders.com/stateofplatforms⁠ Last week we talked to Asher and Kelly and highlighted the key takeaways. What is the current...

  28. The Strategic Alliance Handbook by Mike Nevin

    Hi everyone! It’s the 3rd episode of the Tech Alliance Podcast! We found an awesome book and are eager to share with you. It is a SERIOUS book which contains not just the author's opinions. It contains a priceless framework based on a huge research on partnership development. Curious to find out...

  29. Interview with Amin Neeme

    Hi everyone! Welcome to the first interview in our series. This time with Amin Neeme, a Strategic Partnerships Development Manager from Google. We will discuss: What a Google Partner Developer does Why a Partner Management team is a priceless asset How to start a new partnering project right from...

  30. Partnernomics Book Review

    Hi everyone! In today's episode of The TAP Maryna and Andrey are discussing Partnernomics, an outstanding book by Mark Brigman which inspired us many years ago to become better Partner Managers and gave us invaluable professional insights. The episode covers: What the 5 key elements of a great...

  31. Pilot

    Hi everyone! Happy to present the pilot episode of the TAP, the Tech Alliance Podcast. Long time ago when we, Maryna and Andrey, were just starting our careers in partner development, we both faced a huge challenge “How to become a better Alliance Manager?” We decided to create a show to ease the...

  32. Intro

    A short introduction of the Podcast

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ABOUT THIS SHOW

Welcome to the TAP, the Tech Alliances Podcast, where we your hosts, Maryna and Andrey, dive deep into the fascinating world of tech partnerships, serving you a fusion of insightful interviews with industry professionals, thought-provoking book reviews, and spirited discussions on the pivotal topics shaping our digital landscape.This podcast is supported by Partnership Leaders, the ⁠#1⁠ global community for partnerships, channels, alliances, ecosystem professionals and execsvisit www.partnershipleaders.com

HOSTED BY

Andrey Lipattsev, Maryna Pliashkova

CATEGORIES

Frequently Asked Questions

How many episodes does The Tech Alliance Podcast have?

The Tech Alliance Podcast currently has 32 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.

What is The Tech Alliance Podcast about?

Welcome to the TAP, the Tech Alliances Podcast, where we your hosts, Maryna and Andrey, dive deep into the fascinating world of tech partnerships, serving you a fusion of insightful interviews with industry professionals, thought-provoking book reviews, and spirited discussions on the pivotal...

How often does The Tech Alliance Podcast release new episodes?

The Tech Alliance Podcast has 32 episodes. Check the episode list to see recent publication dates and frequency.

Where can I listen to The Tech Alliance Podcast?

You can listen to The Tech Alliance Podcast on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.

Who hosts The Tech Alliance Podcast?

The Tech Alliance Podcast is created and hosted by Andrey Lipattsev, Maryna Pliashkova.
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