PODCAST · government
The Tech Savvy Nonprofit
by Gretchen DeVault
The Tech Savvy Nonprofit podcast explores digital communications in the nonprofit and philanthropy sectors. We're tech-savvy marketers with deep roots in the charitable sector. As a nonprofit or a foundation, your mission is to serve others. We're here to explore and share ways technology and digital marketing can help your organization have greater impact.
Episodes
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EP13: Google Ad Grants for Nonprofits - An Interview with Kristina Cutura
Did you know that your nonprofit organization could get a Google Ad Grant that provides $10,000 every month of in-kind advertising from Google Ads? Imagine the impact! In this episode, we are joined by Google Ads expert and consultant Kristina Cutura. Kristina shares how nonprofits can use Google...
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EP12: Leveraging Tech to Engage Volunteers with Brian Rosenbaum
In this episode, we talk with Brian Rosenbaum, Engagement Manager at United Way of Greater Los Angeles about leveraging technology to engage volunteers. Brian is also Board Chair of the Young Nonprofit Professionals Network Los Angeles. Brian began his career in social work. During grad school,...
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EP11: The Case for Data Leadership with Tracy Van Solkema
Building on our previous conversation about CRM with Ashley Faison, in this episode we're talking about data leadership with Tracy Van Solkema. Tracy is the Research and Data Services Specialist at the Grand Rapids Community Foundation. When it comes to the topic of using data to advance the work...
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Episode 10: Getting Buy-in And Implementing a CRM with Ashley Faison
In this episode, we talk with Ashley Faison about getting buy-in and implementing a CRM or donor database. Ashley is the Chief Development Officer with New Heights Youth in NYC and is a dynamic and tech-savvy nonprofit leader, organizational strategist and professional fundraiser with over $60M...
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EP9: Finding and Optimizing Images for Your Website
In this episode we talk about finding and optimizing images for your website. As the saying goes, a picture is worth a thousand words... but photography is often an afterthought when it comes to nonprofit and foundation websites. Capacity, cost, sensitive topics, protecting clients, etc. are all...
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EP8: Ask Zane - Updating Those Pesky WordPress Plugins
In this episode, we're talking with Zane DeVault, lead developer at co-founder of Tiny Blue Sky about updating WordPress plugins. Zane explains why plugins need to be updated regularly on WordPress websites, what to do if something goes wrong during the update, the importance of backing up your...
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EP7: House Party Fundraising with Christie Perdue
In this episode, we're joined by special guest Christie Perdue the powerhouse behind CP Consulting, a fundraising, marketing, and strategic development firm based in Michigan. Christie shares with us one of her favorite donor development tools—a house party! While this is a high-touch activity…
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EP6: Using an Editorial Calendar for Thoughtful Content Planning (plus editorial calendar templates)
In this episode, we make the case for using an editorial calendar for content planning. It might take a little time on the front end, but it will be well worth your efforts. Having an editorial calendar will allow you to manage your communication flow, help you feel organized and most…
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EP5: Unlocking the Mystery of SEO
In this episode we unpack what SEO is and how you can use SEO efforts to drive more traffic (and more of the right traffic) to your nonprofit or foundation website! What is this mysterious SEO and why does it matter for nonprofit organizations and foundations? SEO feels a little like the great…
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EP4: Google Analytics for Nonprofits
On this episode we talk about how you can use your Google Analytics to inform your decision making and improve your nonprofit or foundation website. About Google Analytics Google Analytics is a free web analytics tool that can help you analyze your nonprofit's website traffic. First of all…
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EP3: Making the Case for Email Marketing for Nonprofits and Foundations
On this episode, we make the case for email marketing for nonprofits and foundations. Email marketing is one of the best ways to connect directly with your audience. It's extremely cost effective and it's measurable! Forget the print newsletters or print event invitations (except in some cases…
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EP2: Online tools your nonprofit or foundation should be using
In this episode of the Tech Savvy Nonprofit, we dive into digital marketing and online tools that nonprofits and foundations should be using. WEBSITE Most nonprofits at the very least have a website. But the big piece that's often lacking here is a good website OR not utilizing your website as a...
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EP1: 5 Musts for Great Nonprofit and Foundation Websites
In this episode, we discuss five essential things that should be part of every nonprofit or foundation's website. Good Bones Ability to update the site (easy-to-use CMS) Runs smooth and is fast Built mobile-first Google Analytics Optimized for search Security The Right Messaging Positioning.…
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ABOUT THIS SHOW
The Tech Savvy Nonprofit podcast explores digital communications in the nonprofit and philanthropy sectors. We're tech-savvy marketers with deep roots in the charitable sector. As a nonprofit or a foundation, your mission is to serve others. We're here to explore and share ways technology and digital marketing can help your organization have greater impact.
HOSTED BY
Gretchen DeVault
CATEGORIES
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