Episodes
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Episode 21 - Nathan Harvey of Game Plan Asia
Last week on Telltale, our guest Peta Ellis implored us to think globally and think far bigger about our businesses from the outset. Here's a reminder of what she said. "Are we working on something that's big enough? Let's stop playing around with the small, fun, great app ideas ... But are they...
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Episode 20 - Peta Ellis of River City Labs
In startup land, thinking big is the only option. Your idea, that thing you may be about to dedicate your time, money, life and love to, has to solve a big problem, reach a global market and dominate, lest it be cast aside, forgotten or worse - never seen at all. But it can be a lonely journey…
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Episode 19 - Edda Hamar of Undress Runways and Undress
Deciding to pivot your product can be a difficult decision but once you do, embracing the change can deliver on your business plans. It's something Edda Hamar knows well. On today’s episode of the Telltale podcast Edda Hamar, the founder of Undress Runways and clothes renting platform Undress,...
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Episode 18 - PANEL: How brands should use influencer marketing (and how they shouldn't)
No matter where you look the term "influencer marketing" is being tossed about with (sometimes reckless) abandon. But it doesn't always mean what you think it means, or do what you think it should. But if that's the case, were you using it correctly in the first place? This week on the Telltale...
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Episode 17 - Louisa Dahl of Interactive Minds
You are the sum of the people who surround you, or so the saying goes, and it's as true in your personal life as it is in your business life. And there's nothing quite like live events to create a spark, a special connection that educates you, entertains you and redefines your philosophies on a...
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Episode 16 - Victoria Harrison of The Exposure Co
Yes, influencer marketing seems to be the buzzword du jour but the tactic is as old as the hills and thanks to social media is now bigger than ever. And Victoria Harrison, co-founder of influencer marketing agency The Exposure Co, is helping brands capture the eyeballs and hearts of social media...
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Episode 15 - Ben Southall, Queensland's adventurer-in-residence
For many of us, venturing out of our comfort zones can be nerve-racking, anxiety-inducing stuff. For Ben Southall it's just another day at the office. In this week's episode of the Telltale podcast we talk to Queensland's Adventurer-in-Residence (how's that for a job title?), Ben Southall. You…
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Episode 14 - Mark Sowerby, Queensland Chief Entrepreneur
"Having a 'no dickhead' policy is hard to do because they're not always that obvious," says Mark Sowerby, Queensland's Chief Entrepreneur. But having one builds culture, and that's what today's podcast is all about. In this episode of Telltale, Mark Sowerby, the founder and former managing…
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Episode 13 - Will Stubbs of Spur Labs
They're rabble rousers who put men's mental health at the centre of their exceptionally planned campaigns, so how has brand voice and digital marketing channels helped Spur Projects change the lives of so many? In this episode of the Telltale Podcast, Will Stubbs discusses how after five years of...
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Telltale Episode 12: Eric Phu of Citizen Wolf
When you pull on a Citizen Wolf T-shirt, odds are it will be the most comfortable, best-fitting piece of casual fashion you'll ever own. Oh, it's also helping to save the world. Shamefully, fashion is the second most polluting industry on the planet - and most of us are guilty of feeding the…
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Telltale Episode 11 - Expert Panel: Organic v Paid Social Media
In this episode of Telltale, four Brisbane social media experts delve into the organic versus paid social media landscape. Tyson Cobb of BusinessDEPOT, Florent Le Mens of CQUniversity, Nicole Jensen of Nicole Jensen Social Media and Brittanie Dreghorn of The Content Division wax lyrical on the...
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Episode 10 - Angela Hirst of Wandering Cooks
In this episode of Telltale, Angela Hirst, the founder of food startup entrepreneur space Wandering Cooks, discusses how her drive to be a part of the food industry led to what is now the biggest food innovation space of its kind in the world. When you wander into Wandering Cooks in South…
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Episode 9 - Nic and Lucas of Orange Sky Laundry
A few years ago Nic Marchesi and Lucas Patchett, the co-founders of social enterprise Orange Sky Laundry, rigged up a van they named Suddsy with a few washing machines and went about washing and drying the clothes of Brisbane's homeless people. A few exploding washing machines, technical issues…
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Episode 8 - Ashton Rigg of Youfoodz
In this episode of Telltale, content and PR manager at Youfoodz Ashton Rigg discusses how the business has grown so incredibly fast and maintained an awesome brand, social media presence and voice to not just create customers, but Youfoodz fans. Youfoodz's key differentiator is that their food is...
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Episode 7 - John Knight of BusinessDEPOT
In this week's episode of the Telltale podcast, the co-founder and managing director of BusinessDEPOT, John Knight, discusses how his firm has put adding value and helping customers at the centre of everything they do, and how it has sprouted a business that was named Diversified Firm of the Year...
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Episode 6 - Holly Tattersall of Women in Digital and Digital Talent Co
In this episode of Telltale we speak to Holly Tattersall, the founder and chief executive of Women in Digital and Digital Talent Co. The multi-award-winning entrepreneur and business owner delves into the story of how her thought leadership and mentoring event Women In Digital was the catalyst...
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Episode 5 - Anna Rooke of QUT Creative Enterprise Australia
In this episode of Telltale, the CEO of QUT Creative Enterprise Australia Anna Rooke delves into why QUTCEA's partners and content are so focused on providing added value to creative industry startups, and how its live events, in particular Creative3 Brisbane, unleash the unique stories and...
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Episode 4 - James Grugeon of The Good Beer Co
In a world soaked with businesses "leveraging" causes, James Grugeon reckons the key is to be the cause. Let's discuss - over a beer. In this episode of Telltale, James Grugeon, the solo founder of craft brewer The Good Beer Co, astutely and acutely dissects how his beer exists purely to do good,...
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Episode 3 - Chris Titley of Morgans 40 Under 40
On Telltale, Chris explains how the stories uncovered on Morgans 40 Under 40 has been able to connect him and his clients with the true characters behind different businesses. Investing in startup companies is not just a numbers game, Chris says, and it's often the dedication, passion and the...
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Episode 2 - Josh Cobb of Stepps
Real estate agents are among the least trusted professionals on the planet (according to Roy Morgan), so how can content and storytelling save the reputation of those property people willing to do their marketing differently? In this episode of Telltale, Josh Cobb, the chief executive of digital...
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Episode 1 - Jock Fairweather of Little Tokyo Two
In this episode of Telltale, the podcast for marketers who want to learn from fantastic storytellers, our guest is Jock Fairweather, the director and founder of Brisbane startup hub/co-working empire Little Tokyo Two. Jock shares his knowledge about why a compelling, audience-focused story is...
About this show
Telltale: A podcast that tells the stories behind the brands that do things differently.
Hosted by
The Content Division
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