The Therapy Business Podcast

We talk with marketing agency owner Joel Miller about why most service providers underprice their work and how that choice quietly blocks growth. We break down positioning, value-based pricing, and practical ways therapy practice owners can raise rates while serving clients well. Connect with Joel:https://www.theskyfloor.com/https://www.linkedin.com/in/joelelliottmiller/Our Profit Coaching program is enrolling new practices now. We specialize in helping therapy practices like yours achieve financial clarity, so you can focus on what you do best—helping your clients and managing your team- while we help handle all the businessy stuff they didn’t teach you in grad school. To see if your practice might be a good fit, schedule a free consultation at therapybusinesspod.com. Meet with one of our coaches*Intro/outro song credit:King Around Here by Alex Grohl

We lay out a practical 90-day plan to implement Profit First in a therapy practice, starting with bank accounts, allocations, and simple weekly habits. We also explain how to create instant financial clarity, cut overspending, and build toward quarterly profit distributions that actually reward you.Meet with one of our coaches*Intro/outro song credit:King Around Here by Alex Grohl

Your next client is searching right now, and they’re deciding in seconds whether your practice feels trustworthy, easy to reach, and worth booking. We sit down with Darcy from Propel Marketing and Design to unpack what actually moves the needle for local SEO in therapy practices and wellness clinics, without the jargon and without the gimmicks.Darcy is the founder of Propel Marketing & Design, where she helps clinics strengthen their online visibility with smart SEO, website strategy, and local marketing. She is also the host of The Clinic Marketing Podcast and is known for making marketing topics feel clear, practical, and much less overwhelming.Work with Darcy Sullivan:Propel Marketing & DesignFree Clinic SEO WorkshopOur Profit Coaching program is enrolling new practices now. We specialize in helping therapy practices like yours achieve financial clarity, so you can focus on what you do best—helping your clients and managing your team- while we help handle all the businessy stuff they didn’t teach you in grad school. To see if your practice might be a good fit, schedule a free consultation at therapybusinesspod.com. Meet with one of our coaches*Intro/outro song credit:King Around Here by Alex Grohl

We explain why bookkeeping matters but still cannot tell you what to do today with the cash in your therapy practice. We lay out a behavior-based money management system using Profit First so profit becomes a habit and cash flow stops feeling like feast or famine. Meet with one of our coaches*Intro/outro song credit:King Around Here by Alex Grohl

Ethical persuasion helps clients reach a decision without pressure, guilt, or manipulation, and it works just as well in marketing as it does in the therapy room. We break down how people actually decide, why “no” often means indecision, and how to use persuasion science to increase follow-through and trust. Today’s guest is Patrick van der Burght, who assists businesses and professionals to be ethically more persuasive, and he is a business partner of Dr Robert Cialdini. Dr Cialdini is the New York Times best-selling author who published the first edition of ‘Influence’ back in 1984, which has sold 7 million copies and is regularly found at the top of recommended business books lists.Patrick's Resources: https://ethicalpersuasion.com.au/free-influence-persuasion/Our Profit Coaching program is enrolling new practices now. We specialize in helping therapy practices like yours achieve financial clarity, so you can focus on what you do best—helping your clients and managing your team- while we help handle all the businessy stuff they didn’t teach you in grad school. To see if your practice might be a good fit, schedule a free consultation at therapybusinesspod.com. Meet with one of our coaches*Intro/outro song credit:King Around Here by Alex Grohl

We break down how to bring your clinicians into the business story with real numbers while still keeping healthy boundaries around what stays private. We use a purpose-first approach and share the specific percentages and performance metrics that build trust, improve retention, and spark better teamwork.• Setting a clear purpose for sharing numbers with the team• Using percentages to explain profit, payroll, and operating expenses• Avoiding revenue anchoring that can trigger pay resentment• Framing profit in terms of stability, reinvestment, and benefits• Sharing savings as months of coverage for reassurance• Tracking leads, referral sources, and conversion rates to improve growth• Using average session fee, caseload, and length of care for coachingMeet with one of our coaches*Intro/outro song credit:King Around Here by Alex Grohl

We share how Dr. Lance mentored an internal leader to become CEO, built systems that survive turnover, and used equity partnerships to grow a durable, valuable practice without burning out. We set a practical path for strategy time, clear boundaries, and a definition of enough that protects health and family.Dr. Lance Knaub, Best Selling author of The 4% Break-Thru, helps entrepreneurs with 6 figure businesses to avoid overwhelm and burnout, and instead create the life they love while they are scaling by developing a leadership team and creating a self sufficient business that is an asset. Lance founded Breakthru Physical Therapy + Fitness which is now operated fearlessly by his leadership team. To join the book launch team, email: [email protected] with subject line “launch”Connect with Lance at https://denaliconsultingteam.com/Our Profit Coaching program is enrolling new practices now. We specialize in helping therapy practices like yours achieve financial clarity, so you can focus on what you do best—helping your clients and managing your team- while we help handle all the businessy stuff they didn’t teach you in grad school. To see if your practice might be a good fit, schedule a free consultation at therapybusinesspod.com. Meet with one of our coaches*Intro/outro song credit:King Around Here by Alex Grohl

We share a humane, six-step framework that turns stressful sales calls into clear, ethical conversations that help clients say yes with confidence. Jonny Holsten shows how to confirm pain, qualify with heart, anchor price early, and end every call with a solid next step.Get the book free at www.bridgeselling.com/book or order Fix Your Broken Sales Calls on AmazonOur Profit Coaching program is enrolling new practices now. We specialize in helping therapy practices like yours achieve financial clarity, so you can focus on what you do best—helping your clients and managing your team- while we help handle all the businessy stuff they didn’t teach you in grad school. To see if your practice might be a good fit, schedule a free consultation at therapybusinesspod.com. Meet with one of our coaches*Intro/outro song credit:King Around Here by Alex Grohl

We reframe budgeting from a rigid diet into a freeing plan that gives permission to spend, sets a balance you choose, and helps you enjoy money without guilt. Through simple stories and practical steps, we map how a proactive plan turns stress into calm and intention.Meet with one of our coaches*Intro/outro song credit:King Around Here by Alex Grohl

We unpack why so many owners stay busy while their practice stands still, and how awareness plus simple systems can turn a job you built for yourself into a business that runs without you. Rick Tracewell shares practical, shame-free ways to escape the “uncomfortable comfort zone” and build real momentum.• defining the uncomfortable comfort zone• why autonomy and ego fuel avoidance• the myth of hustle and grind• skills gaps that keep owners stuck• awareness as the first lever for change• building systems so the practice runs without you• documenting operations and reducing single points of failure• giving yourself credit and dropping shame• resources, books and next stepsGet Rick's Book: https://uczbook.com/Our Profit Coaching program is enrolling new practices now. We specialize in helping therapy practices like yours achieve financial clarity, so you can focus on what you do best—helping your clients and managing your team- while we help handle all the businessy stuff they didn’t teach you in grad school. To see if your practice might be a good fit, schedule a free consultation at therapybusinesspod.com. Meet with one of our coaches*Intro/outro song credit:King Around Here by Alex Grohl

We answer three big questions practice owners keep asking: how to reward teams when margins feel tight, where the best referrals come from, and the single financial move that protects profit you can actually spend. Practical, simple steps you can apply today without guesswork.• profit-sharing that flexes with real results• session incentives tied to clear thresholds• training, flexibility, and perks that staff value• referral partners for PTs and mental health• how to build two-way referral relationships• the one habit: bank profit first every depositBe sure to subscribe, leave a review, and share it with a practice owner that you may knowIf your practice needs help getting organized with finances or just growing your practice, head to therapybusinesspod.com to learn how we can help youMeet with one of our coaches*Intro/outro song credit:King Around Here by Alex Grohl

We pull back the curtain on a year of tight cash, hard cuts, and better systems that led to healthier margins and faster growth. We share what broke, what we fixed, and the habits that keep profit steady as we serve more practices.• losing a key team member and redistributing work• profit squeeze from upfront payments and payroll timing• creating a drip account to match cash to delivery• migrating CRM to ActiveCampaign and automations• rebuilding the sales process to double close rates• cutting operating expenses by 20% to stabilize margin• paying off credit cards and rebuilding cash reserves• clarifying vision for the next growth phaseIf you ever need help getting your finances in order, like I needed, reach out to our coaches. We got a link in our description. Jump on a call with them. They’re gonna help you implement a system so that you can be profitable, that your money is managed the right way, and you have cash for everything you need.Be sure to subscribe, leave a review, and share it with a practice owner that you may know. If your practice needs help getting organized with the finances or just growing your practice, head to therapybusinesspod.com to learn how we can help.Meet with one of our coaches*Intro/outro song credit:King Around Here by Alex Grohl

We challenge the grow-at-all-costs mindset and show how therapy practices thrive by alternating intentional foundational seasons with focused growth seasons. Clear money systems, cash reserves, pricing, and processes turn revenue into real freedom instead of burnout.• defining foundational and growth seasons• when taking new clients harms cash flow• using Profit First and clean bookkeeping• building a three-month operating reserve• choosing one top priority at a time• systems that speed billing and follow-up• CRM and onboarding upgrades for scale• pricing, reimbursement realities and overhead• sales conversion and lead nurturing• hiring plans and the profit tradeoffMeet with one of our coaches*Intro/outro song credit:King Around Here by Alex Grohl

We walk through a clear framework to know when your practice is ready to hire, from demand signals and admin bottlenecks to space constraints, lead flow, and pay structures. We share hard-won lessons so you can hire with confidence without risking your cash flow.Meet with one of our coaches*Intro/outro song credit:King Around Here by Alex Grohl

We share a four-part, no-numbers plan to set direction for the year: pick a unifying theme, track clients served instead of dollars, block time for life buckets, and choose one skill or investment to grow. The goal is a people-first practice that stays profitable because systems and service make it inevitable.Meet with one of our coaches*Intro/outro song credit:King Around Here by Alex Grohl

Our 2nd most downloaded episode in 2025 is all about closing more sales. We teach a consult process that turns sales into service, so you can book ideal clients without feeling pushy. Using the PrEPS framework, we show how to prepare, build trust, name the real problem, paint a better future, and confidently ask for the yes.Meet with one of our coaches*Intro/outro song credit:King Around Here by Alex Grohl

Our top episode in 2025 was all about how therapists can move from generalist to go-to expert with a clear niche, strategic partnerships, and a hybrid visibility plan that drives premium private pay clients. Ann Carden explains the exact steps to position your practice, package outcomes, and scale without burning out.Book a call with Ann Cardin:Acarden.com annlcarden.com Be sure to subscribe, leave a review, and share it with a practice owner that you may knowTo see if you might be a good fit, schedule a free consultation at therapybusinesspod.comMeet with one of our coaches*Intro/outro song credit:King Around Here by Alex Grohl

We step in to wish you a warm holiday season, share deep gratitude for your support, and invite you to rest and reset before January. We also tee up two favorite replays to listen to during the break and preview a strong return with weekly episodes.Meet with one of our coaches*Intro/outro song credit:King Around Here by Alex Grohl

Clients may face doubled marketplace premiums, which could cut coverage, increase out-of-pocket costs, and reduce session frequency. We map concrete steps to protect revenue, support clients, and diversify leads while staying grounded and focused on care.Meet with one of our coaches*Intro/outro song credit:King Around Here by Alex Grohl

We share the three simple tweaks that doubled our close rate while bringing in better-fit clients for therapy practices. We show how to filter for readiness, ask for clear commitments, and keep sales calls simple, focused, and pressure-free.Our Profit Coaching program is enrolling new practices now. We specialize in helping therapy practices like yours achieve financial clarity, so you can focus on what you do best—helping your clients and managing your team- while we help handle all the businessy stuff they didn’t teach you in grad school. To see if your practice might be a good fit, schedule a free consultation at therapybusinesspod.com. Meet with one of our coaches*Intro/outro song credit:King Around Here by Alex Grohl

We share how to get therapists invested in cancellations, retention, and growth without pressure by using clear metrics, meaningful incentives, and a shared mission. The focus stays on data that guides action, systems that remove friction, and profit sharing that builds ownership.Meet with one of our coaches*Intro/outro song credit:King Around Here by Alex Grohl

We share a simple framework to sort every cost in your practice into COGS, investments, overhead, and fluff so you can cut waste and fund growth. We show how to prove ROI with time and money, fix leaky roles, and turn savings into smarter investments.Meet with one of our coaches*Intro/outro song credit:King Around Here by Alex Grohl

We lay out a simple, repeatable plan to fund holiday bonuses without wrecking cash flow, balancing fairness, morale, and sustainability. From tiered vs equal payouts to profit-sharing, we show how to set expectations and build a dedicated bonus fund that survives a slow December.Meet with one of our coaches*Intro/outro song credit:King Around Here by Alex Grohl

We show a simple five-minute method to see where every dollar in your practice goes and how to judge if your margins are healthy. We explain which P&L to pull, how to adjust for distributions and debt, and why more revenue won’t fix broken expense habits.Meet with one of our coaches*Intro/outro song credit:King Around Here by Alex Grohl

We dig into why leads slow down, how to diagnose the real cause, and what to do when nothing obvious is broken. We share a simple follow-up script, the cadence that converts, and how to stabilize cash while you tune your marketing.Meet with one of our coaches*Intro/outro song credit:King Around Here by Alex Grohl

Setting the right price for therapy services requires understanding your costs, market position, and value—while most practice owners undercharge and struggle to scale as a result.• Breaking down all business costs (rent, utilities, subscriptions, staff wages) to understand your baseline expenses• Dividing monthly expenses by number of sessions to calculate your per-session cost• Researching competitive rates in your area while considering specializations and geographic factors• Recognizing that undervaluing services can attract less committed clients and make scaling impossible• Implementing limited sliding scales or scholarship funds as alternatives to across-the-board low pricing• Using the percentage increase exercise to determine optimal rate increases• Setting prices high enough to support future growth including hiring clinicians and admin staff• Understanding that most clients won't leave over modest price increases ($5-10)• Giving clients 30-60 days notice when implementing rate increasesIf your practice needs help getting organized with its finances or just growing your practice, head to therapybusinesspod.com to learn how we can help.Our Profit Coaching program is enrolling new practices now. We specialize in helping therapy practices like yours achieve financial clarity, so you can focus on what you do best—helping your clients and managing your team- while we help handle all the businessy stuff they didn’t teach you in grad school. To see if your practice might be a good fit, schedule a free consultation at therapybusinesspod.com. Meet with one of our coaches*Intro/outro song credit:King Around Here by Alex Grohl

Craig and Ross unpack the mysteries of digital advertising for therapy practice owners, breaking down platform differences, budget expectations, and how to measure success. Visit getmarketingclarity.com to access Ross's $9 marketing clarity program that helps establish foundational marketing strategy before investing in ads.Our Profit Coaching program is enrolling new practices now. We specialize in helping therapy practices like yours achieve financial clarity, so you can focus on what you do best—helping your clients and managing your team- while we help handle all the businessy stuff they didn’t teach you in grad school. To see if your practice might be a good fit, schedule a free consultation at therapybusinesspod.com. Meet with one of our coaches*Intro/outro song credit:King Around Here by Alex Grohl

We explore the silent burden of business debt in therapy practices and provide a clear, systematic approach to breaking free from financial stress without sacrificing growth. Through practical strategies like the debt snowball method and creating dedicated "debt destroyer" accounts, practice owners can regain control of their finances and build a permanently profitable business.• 60% of small businesses carry outstanding debt, with 40% having over $100,000• Credit card debt among small businesses has doubled in recent years• Reactive approaches like increasing revenue alone or cutting owner pay lead to burnout• Business cycles between "foundation years" and "growth years" - know which phase you're in• The debt snowball method focuses on smallest balances first to build momentum and free cash flow• Creating a separate "debt destroyer" account helps maintain focus on debt elimination• Weekly payment rhythms for credit cards prevent debt accumulation• Building a 3-month emergency fund prevents future debt cyclesReady to make your therapy practice permanently profitable? Visit therapybusinesspod.com to learn how our coaches can help you implement these systems and break free from the debt cycle.Meet with one of our coaches*Intro/outro song credit:King Around Here by Alex Grohl

Every practice owner needs support to thrive and grow. We explore the critical team members you should have in your corner to build a financially healthy, sustainable therapy business.• Marketing coach or consultant to help get more clients and improve messaging• HR consultant to ensure compliance and protect your practice once you have employees• CPA for tax compliance, business structure advice, and money-saving strategies• Bookkeeper to maintain clean financial records and take administrative tasks off your plate• Business coach to help navigate growth and scale your practice strategicallyThe investment in these professionals pays dividends by helping you avoid costly mistakes, save time, and focus on what you do best. Different stages of business may require different levels of support, but all five advisors become essential as your practice grows.If you need support with profit coaching, visit therapybusinesspod.com to learn how we can help speak into your business and improve it.Ross Herosian Marketing Program: https://www.getmarketingclarity.com/Our Profit Coaching program is enrolling new practices now. We specialize in helping therapy practices like yours achieve financial clarity, so you can focus on what you do best—helping your clients and managing your team- while we help handle all the businessy stuff they didn’t teach you in grad school. To see if your practice might be a good fit, schedule a free consultation at therapybusinesspod.com. Meet with one of our coaches*Intro/outro song credit:King Around Here by Alex Grohl

Financial frustration doesn't have to be the norm for therapy practice owners—there are three critical secrets to achieving peace of mind and taking control of your business finances.• Understanding exactly where your money is going through a detailed financial snapshot• Setting clear financial goals and making incremental changes over 12-18 months• Implementing a cash management system like Profit First to simplify accounting• Paying yourself regular, consistent paychecks instead of taking money sporadically• Creating quarterly profit bonuses as a reward for business ownership• Building cash reserves to eliminate feast-or-famine cycles• Transitioning from working in your business to working on your business• Designing your practice to support your ideal lifestyle, not just cover basic expensesMeet with one of our coaches*Intro/outro song credit:King Around Here by Alex Grohl

Understanding what percentage of revenue to take home as a therapy practice owner is crucial for building a sustainable business that supports your lifestyle and goals. We guide you through payment targets based on your practice size, helping you create financial clarity and direction.Take our free assessment at quiz.craigdacy.com to discover your ideal compensation structure and schedule a free call with our coaches to develop a custom financial plan for your practice.Meet with one of our coaches*Intro/outro song credit:King Around Here by Alex Grohl

Kate Lenihan shares her expertise on how practice owners can successfully hire and work with their first virtual assistant, transitioning from doing everything themselves to strategic delegation.• More than 95% success rate in matching VAs with business owners• Calendar management and email are the first tasks most practice owners should delegate• Just 5 hours of VA support per week can make a significant difference in stress levels• US-based VAs typically bring more autonomy and contextual understanding than overseas assistants• Initial 30-45 days of proper onboarding is critical for long-term success• Stop looking for a "unicorn" VA and instead hire specialists for specific tasks• Keep a running list of tasks that drain your energy or repeatedly get pushed to next week• Record video tutorials of your processes to build an SOP library for future hires• Clear communication about expectations prevents most delegation failures• Treating your time with the same respect you'd give your best clientGet in touch with Kate:Website: https://risehireconsulting.com/Instagram https://www.instagram.com/risehireconsulting/AI Prompt for Solo Business Owners: https://risehireconsulting.com/the-rise-audit/Our Profit Coaching program is enrolling new practices now. We specialize in helping therapy practices like yours achieve financial clarity, so you can focus on what you do best—helping your clients and managing your team- while we help handle all the businessy stuff they didn’t teach you in grad school. To see if your practice might be a good fit, schedule a free consultation at therapybusinesspod.com. Meet with one of our coaches*Intro/outro song credit:King Around Here by Alex Grohl

Marketing overwhelm is one of the biggest challenges for small business owners, creating a "marketing fog" that leads to analysis paralysis. Ross Herosian, founder of Tricycle Creative, shares his proven methodology for helping entrepreneurs cut through the confusion and develop effective marketing strategies.• Using the "Flats and Fixes" framework to identify and solve the three most common marketing challenges• Why marketing to everyone means you effectively reach no one• The importance of customer clarity in creating targeted messaging that resonates• Understanding your actual brand beyond just having a logo• Developing a strategic content plan that aligns with your available time and resources• Creating a sustainable marketing approach that builds on previous learning• Finding your authentic brand voice that connects with your ideal clients• Setting realistic marketing expectations based on your business capacity• Prioritizing marketing activities that deliver the most impactLearn more about the Marketing Clarity Program at getmarketingclarity.com Our Profit Coaching program is enrolling new practices now. We specialize in helping therapy practices like yours achieve financial clarity, so you can focus on what you do best—helping your clients and managing your team- while we help handle all the businessy stuff they didn’t teach you in grad school. To see if your practice might be a good fit, schedule a free consultation at therapybusinesspod.com. Meet with one of our coaches*Intro/outro song credit:King Around Here by Alex Grohl

Most budgets fail because they aren't based in reality, are too rigid, or lack a clear goal behind them. Understanding these common pitfalls can help you create a budget that actually works and sticks long-term.• Unrealistic budgets fail—either from guessing amounts or basing them solely on past spending habits• Create budgets based on what reasonably costs to meet your needs, not arbitrary numbers• Rigid budgets lead to burnout—build in flexibility for life's unpredictable moments • Allow breathing room in your budget categories to accommodate unexpected expenses• Connect your budget to meaningful goals that motivate you when things get tough• Everyone can become good with money—these skills can be learned with practice• Working with financial coaches provides accountability and guidance for faster resultsTo schedule a free consultation with our coaching team, click the link in the description. We'll help identify immediate actions you can take to improve your practice finances and share how our coaching program can benefit you.Meet with one of our coaches*Intro/outro song credit:King Around Here by Alex Grohl

Craig guides practice owners through a proven framework for making consultation processes smooth while closing more clients ethically and confidently. The PREPPS method provides a structured approach that puts clients' needs first while helping practitioners overcome their fear of seeming pushy.• Most practice owners struggle with sales, often letting potential clients slip through the cracks because they fear appearing pushy• Reframing your mindset is essential—people seeking your help are "drowning" and need your expertise• Purpose: Prepare mentally before calls, putting prospects' needs first and getting comfortable with your rates• Rapport: Build trust and find common ground to ease tension before diving into business• Evaluate: Learn about their history and journey to better understand their situation• Problem: Identify their specific pain points and how these issues affect them emotionally• Project: Help them visualize what life would look like after solving their problems• Solution: Confidently offer your services with clear next steps and direct invitations to schedule• Getting a clear yes or no is better than leaving prospects in limbo—establish specific follow-up timeframes• This consultation framework increased conversion rates from 20-30% to 43%Grab the slides here. Be sure to subscribe, leave a review, and share this podcast with other practice owners. If your practice needs help getting organized with finances or growth, visit therapybusinesspod.com to learn more.Our Profit Coaching program is enrolling new practices now. We specialize in helping therapy practices like yours achieve financial clarity, so you can focus on what you do best—helping your clients and managing your team- while we help handle all the businessy stuff they didn’t teach you in grad school. To see if your practice might be a good fit, schedule a free consultation at therapybusinesspod.com. Meet with one of our coaches*Intro/outro song credit:King Around Here by Alex Grohl

The summer slump in therapy practices creates financial stress as client sessions and revenue decrease during the warmer months. Smart planning and specific strategies can transform this challenging time into an opportunity for growth while ensuring financial stability.• Summer brings disrupted routines for clients and therapists alike• Clients view summer as a natural time to pause therapy, similar to school breaks• Proactively communicate with clients about the importance of maintaining therapy consistency• Compare therapy breaks to the "summer slide" in education where progress is lost• Get clients' travel schedules in advance to minimize surprise cancellations• Open your calendar further in advance to secure client commitments• Consistently enforce cancellation policies during summer months• Discuss summer plans with clinicians to forecast revenue accurately• Use extra time during slower months to improve marketing and create content• Create a "Summer Slump Fund" by saving 5-10% during profitable months• Analyze your revenue patterns to determine exactly how much to saveSchedule a free call with our team at therapybusinesspod.com to create a money system that eliminates summer financial stress and provides consistent income year-round.Meet with one of our coaches*Intro/outro song credit:King Around Here by Alex Grohl

Craig addresses the challenges of running a successful therapy practice, sharing insights on setting fees, creating consistent income, and making strategic hiring decisions. • Setting appropriate fees requires knowing what income you need, how many clients you can realistically handle, and calculating your session rate accordingly• Consider both personal income requirements and business overhead when establishing fee structures• Some potential clients will be deterred by higher rates, but those seeking quality care who find the right fit will often prioritize value over price• Implement a limited sliding scale with clear parameters if you want to serve clients with financial limitations• Pay yourself consistently as a business owner with a regular salary, not just compensation for client sessions• Use multiple bank accounts (Profit First system) to ensure stable personal income regardless of business fluctuations • Before hiring, understand your profit margins and ensure you can sustainably afford additional staff• Start with administrative support before hiring clinicians to free up your time for revenue-generating activities• Test your hiring readiness by setting aside potential employee salary for several months• Consider the pros and cons of W-2 employees versus contractors based on your practice needs and tax implicationsSend your questions for future mailbag episodes to [email protected] or submit them at therapybusinesspod.com.Meet with one of our coaches*Intro/outro song credit:King Around Here by Alex Grohl

Psychology Today remains one of the most powerful lead generation tools for therapists, yet many practitioners make critical mistakes that prevent them from converting profile views into clients. This episode explores common pitfalls and offers practical strategies to transform your directory profile into an effective marketing asset.• Avoiding bland, unprofessional photos that fail to showcase personality and build trust• Creating short, engaging videos to establish connection before the first contact• Leading with client pain points rather than credentials or professional background • Using "you" language instead of "I" language throughout your profile content• Breaking text into digestible paragraphs with clear formatting• Creating a compelling three-part profile: client pain points, how you help, and call to action• Including direct scheduling links to reduce friction in the booking process• Ensuring your profile links to a website where potential clients can learn more• Tracking your leads before and after making these changes to measure improvementMake these tweaks to your Psychology Today profile, then email me to share how these changes have impacted your practice growth. Check out my previous episode on Psychology Today optimization for additional strategies to improve your profile's performance.Meet with one of our coaches*Intro/outro song credit:King Around Here by Alex Grohl

Unexpected tax bills can be stressful, but there are practical steps you can take to handle the current situation and prevent surprises in the future. Creating proper financial systems and working proactively with your CPA will help your therapy practice maintain financial stability throughout the year.• Options for handling an unexpected tax bill include filing extensions or setting up payment plans with the IRS• Take what you owed this year, divide it across remaining months, and increase withholdings accordingly• Consider life events that may have affected your taxes (marriage, children leaving home, new income sources)• Establish separate bank accounts for different purposes, including a dedicated tax account• Increase the percentage of income allocated to taxes if you've been underpaying• Meet with your CPA at least twice yearly - during tax season and again mid-year• Work with financial professionals who can help establish proper systems and infrastructureIf you need help creating financial systems for your practice, there's a link in the description to talk to our team members and get assistance in that area.Meet with one of our coaches*Intro/outro song credit:King Around Here by Alex Grohl

Financial coach Justin shares his journey from struggling with personal finances despite a banking career to helping others achieve financial freedom through his new book "Level Up Your Finances."• Justin discovered he was $700 short each month despite his banking background, leading him to find a better approach to money management• After paying off $100,000 in debt, Justin has spent 15 years as a financial coach helping clients repay over $10 million in debt• The Financial Freedom Pyramid consists of five levels: awareness, knowledge, commitment, momentum, and freedom• Most people get stuck between knowledge and commitment, entering a cycle of regret that leads to frustration and failure• Accountability is the key bridge between knowledge and commitment that helps people maintain progress• The four "SLOW" thieves of momentum: Situational principles, Life circumstances, Out of gas, and Weak results• Personal finance must align with your own principles rather than following someone else's plan exactly• Taking ownership of your financial journey by establishing your own goals and principles is crucial for long-term successFor free resources including a budget builder, financial freedom pyramid checklist, and money confidence quiz, visit levelupyourfinances.com. Justin's book "Level Up Your Finances" is now available on Amazon. Our Profit Coaching program is enrolling new practices now. We specialize in helping therapy practices like yours achieve financial clarity, so you can focus on what you do best—helping your clients and managing your team- while we help handle all the businessy stuff they didn’t teach you in grad school. To see if your practice might be a good fit, schedule a free consultation at therapybusinesspod.com. Meet with one of our coaches*Intro/outro song credit:King Around Here by Alex Grohl

Financial stress doesn't just stay in our personal lives—it seeps into our businesses, affecting our decision-making and causing us to make choices we wouldn't normally make just to get more money into our personal accounts. Breaking the paycheck-to-paycheck cycle requires understanding that money is emotional and developing a system that works without giving up everything you love.• Money is emotional—it's our family, home, and to some extent, our identity• Financial stress manifests as sleep loss, mental disconnection, and constant anxiety even when physically present with loved ones• Making more money doesn't automatically solve financial problems—clients earning $25,000 and $250,000 face the same issues• Key #1: Be proactive with finances by identifying meaningful financial goals that motivate you through difficult months• Key #2: Create a system with three core accounts—bills, spending, and savings—to separate fixed expenses from variable spending• Key #3: Find flexibility and sustainability by avoiding extreme approaches that lead to burnout and quitting• 69% of Americans have less than $1,000 in savings, and 34% have zero savings according to recent studies• Financial systems should match your personality and life stage—what works during single life might not work with young childrenIn the description is a link to meet with one of our coaches for a free 20-minute call where we'll get to know you and see if our program is a good fit for you. Whatever you do, take action. The worst place to be is spinning your wheels wishing things would change but not going anywhere.Get our FREE Personal Finance Snapshot to help you get organized with your money. Meet with one of our coaches*Intro/outro song credit:King Around Here by Alex Grohl

Positioning yourself as a sought-after expert in your therapy practice creates more opportunities for premium clients and higher rates. Ann Cardin, author of "Expert in You," shares how therapists can establish themselves as authorities in their field by specializing and creating strategic visibility.• Establish clear positioning that differentiates you from competitors• Develop specialty areas rather than trying to be everything to everyone• Build a hybrid marketing approach combining online presence and offline networking• Create strategic partnerships with other therapists and healthcare providers• Leverage speaking engagements, workshops and content creation to build authority• Command premium rates by becoming the recognized expert in your niche• Think beyond trading time for money by developing additional revenue streams• Use your expertise to build "market fame" locally before expanding• Focus on a specific client demographic or treatment specialty• Transform your practice from a job into a sustainable businessBook a call with Ann Cardin:Acarden.com annlcarden.com Our Profit Coaching program is enrolling new practices now. We specialize in helping therapy practices like yours achieve financial clarity, so you can focus on what you do best—helping your clients and managing your team- while we help handle all the businessy stuff they didn’t teach you in grad school. To see if your practice might be a good fit, schedule a free consultation at therapybusinesspod.com. Meet with one of our coaches*Intro/outro song credit:King Around Here by Alex Grohl

Today we're addressing commonly asked business questions that many practice owners are too embarrassed to ask.• Insurance vs. private pay • Business structures: sole proprietorships, LLCs  and S-Corps- which is the right choice?• Retaining clients ethically by focusing on their evolving needs and continuing value rather than dependencyBe sure to subscribe, leave a review, and share this podcast with other practice owners. If your practice needs help with finances or growth, head to therapybusinesspod.com to learn how we can help.Meet with one of our coaches*Intro/outro song credit:King Around Here by Alex Grohl

We celebrate one year of The Therapy Business Podcast by revisiting the most valuable and impactful clips from our most downloaded episodes. These highlights provide concentrated wisdom on marketing, finance, scaling, and creating freedom in your therapy practice.• Ross Herosian explains how all marketing is content, including your therapy services themselves• The Profit First system transforms practice finances using five key accounts• Katherine Parnell shares strategies for maintaining culture when scaling to multiple locations• Richard Walsh discusses escaping the "owner's prison" many practice owners find themselves inIf your practice needs help getting organized with its finances or just growing your practice, head to therapybusinesspod.com to learn how we can help.Meet with one of our coaches*Intro/outro song credit:King Around Here by Alex Grohl

Therapists often hit a ceiling with insurance reimbursements, unaware they can proactively request rate increases to boost their income without adding more clients. We explore a step-by-step process for negotiating higher rates with insurance providers, including specific strategies to showcase your professional value and expertise.• No insurance company will voluntarily offer you a rate increase—you must be proactive• Call your provider first to learn their specific process for requesting increases• Create a formal letter highlighting new credentials, specializations, and increased value• Include specific financial challenges like inflation's impact on your practice costs• Request specific amounts ($20 more per session or 10-15% increase) for each CPT code• Make rate increase requests part of your regular business rhythm (every 6-12 months)• Persistence is key—if rejected, try again every few months as circumstances changeHead to www.therapybusinesspod.com to learn how our team can help organize your practice finances and support your growth.Reimbursement Letter TemplateOther sources:Simple Practice Blog by BARBARA GRISWOLD, LMFTMeet with one of our coaches*Intro/outro song credit:King Around Here by Alex Grohl

Learn how to enhance your therapy practice with essential systems that streamline operations and enrich client relationships. Craig shares actionable insights into various software solutions that fit therapy practices of all sizes.• Discussing the critical role of systems in business • Exploring the keys to effective client relationship management • Overview of Dubsado, a recommended CRM for therapists • Outlining task management tools like Asana and their advantages • Analyzing communication best practices using Slack and Google Chat • Reviewing effective email marketing strategies to keep clients engaged If your practice needs help getting organized with its finances or just growing your practice, head to therapybusinesspod.com to learn how we can help. CRM Softwares: Dubsado: Get 20% off your first month or year MondayActiveCampaignTask Management Softwares:AsanaClickUpTrelloCommunication Softwares:SlackGoogle ChatEmail Marketing Softwares:ActiveCampaignMailchimpGetResponse**Some links may include affiliate links.Meet with one of our coaches*Intro/outro song credit:King Around Here by Alex Grohl

Elevate your financial health with actionable insights on how to pay yourself effectively as a business owner while managing personal stresses. Learn the importance of integrating your personal and business finances, along with practical steps to achieve financial wellness.• Sharing a personal story about financial struggles due to a family health crisis• Emphasizing the connection between personal and business finances• Outlining the Profit First cash flow system and its importance• Detailing five essential bank accounts for effective cash management• Exploring the framework for a personal finance snapshot to define financial needs• Stressing the need for a consistent paycheck rhythm• Discussing optional accounts for enhanced financial securityGet the free resources: https://www.dacycoaching.com/profitOur Profit Coaching program is enrolling new practices now. We specialize in helping therapy practices like yours achieve financial clarity, so you can focus on what you do best—helping your clients and managing your team- while we help handle all the businessy stuff they didn’t teach you in grad school. To see if your practice might be a good fit, schedule a free consultation at therapybusinesspod.com. Meet with one of our coaches*Intro/outro song credit:King Around Here by Alex Grohl

This episode addresses the common guilt felt by business owners and how they can shift their mindset to recognize their valuable role in their practice. By focusing on delegation, teamwork, and embracing leadership responsibilities, owners can overcome guilt and foster a healthier business environment. Meet with one of our coaches*Intro/outro song credit:King Around Here by Alex Grohl

Establishing multiple bank accounts is essential for therapy practice owners looking to gain control of their finances and simplify cash flow management. This episode outlines crucial accounts to set up, including profit, owner's pay, taxes, and operating expenses, while also emphasizing the importance of additional accounts like payroll, emergency funds, and others to support the unique needs of therapy practices.Get Free Business Checking Accounts with Relay: https://lets.bankwithrelay.com/craigdacy/Meet with one of our coaches*Intro/outro song credit:King Around Here by Alex Grohl

This episode focuses on five essential habits that successful practice owners must adopt to thrive in their businesses. By emphasizing clear goals, effective cash flow management, time management, strong client relationships, and continuous education, practitioners can create a balance in their professional lives while elevating their practices. • Highlighting the importance of setting clear financial and operational goals • Detailing the implementation of a cash flow management system for informed decision-making • Discussing time management techniques, including prioritization and time-blocking • Exploring strategies for nurturing client relationships through active listening • Emphasizing the need for continuous education and upgrading skills If your practice needs help getting organized with its finances or just growing your practice, head to therapybusinesspodcom to learn how we can help.Meet with one of our coaches*Intro/outro song credit:King Around Here by Alex Grohl