PODCAST · news
The Tinker Show
by Two-Brain Business
A private podcast from Coop to the Two-Brain Tinker group only.
Episodes
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Chief
Chief Summary Chief Phase Introduction and Business Phases Overview 0:00 Chris Cooper introduces the concept of the Chief phase in business, emphasizing its importance for gym owners. He explains the initial phases: Founder (inception and break-even), Farmer (growth and consistent income), and...
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The Founder's Prerogative
As a founder, you have the freedom to make decisions no one else can—but that freedom comes with risk. In this episode, I reflect on a recent conversation with Greg Glassman that reminded me of the unique privileges and paradoxes that come with building a business from scratch. Founders can give...
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Preparing For Impact
Hey Tinkers, Today I want to talk about something that shows up right at the edge of every big, bold move: fear of impact. A lot of us reach this point in the Tinker phase where we’re ready to launch something larger—something that could actually shift the industry, change our community, or...
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How to Lead During Challenging Times
In this episode, I share essential strategies for gym owners in the Tinker stage on how to lead through periods of economic uncertainty. As we face fluctuating markets, it's important to adapt your leadership approach to ensure continued growth and success. Key takeaways include: Go upmarket, not...
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Follow Your Bliss
What should you actually do with your life? Joseph Campbell’s answer was simple: Follow your bliss. At first, I thought that was trite—but now I see its genius. In this episode, I explore what it really means to follow your bliss and how it applies to entrepreneurs who have built successful...
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The Puzzle Problem
Podcast Outline: The Puzzle Problem Intro (1-2 minutes): "Today, I’m going to talk about something I call 'The Puzzle Problem.' As entrepreneurs, many of us start out solving a giant puzzle when building our business. Every solution feels like we’re fitting a piece into place. We thrive on that...
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Second-Order Thinking
Examples in Gym Ownership Membership Promotions: First-Order Thinking: Offering a significant discount on annual memberships to boost sign-ups. Second-Order Thinking: Considering how these discounts might affect monthly revenue long-term, member commitment levels, and the perception of the gym's...
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Addition By Subtraction
Addition By Subtraction by Two-Brain Business
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The Stages Of Tinker
There are at least three stages - or milestones - in the Tinker Phase. They are: 1M Net Worth 1M Net owner benefit (total income) 1M in recurring income (that might be passive.) We'll start measuring these in the TwoBrain app very soon!
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Who's Pulling You?
If you listen to your best clients and constantly seek to serve them more, they'll pull you to higher levels of service (and value.)
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CEOs are Mental Athletes
"What do I do with this free time?" You probably feel guilty about having free time. Or you might feel like you're supposed to be doing something. Maybe you're worried about setting a bad example for your staff, or appearing "lazy". At this stage, you're training to be a better CEO. That requires…
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Singles And Home Runs
Should you buy into an existing business and fix it? Should you start a new business from scratch? Or should you partner and earn a commission?
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Leadership- 5 Steps In 5 Minutes
Leadership is a vague term, and that makes leadership strategy complex. But it doesn't have to be. Here's my process.
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The Content Framework
The Content Framework by Two-Brain Business
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Podcasting Tips And Tricks
Podcasting Tips And Tricks by Two-Brain Business
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Being Direct
Upgrade your communication. You owe it to yourself, your staff and your clients to be direct with others.
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How To Win A Marathon
Ryan Hall is the fastest American marathoner. He doesn't win marathons by "playing the long game", but but focusing hard on the 200m sprint he's running now.
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You Don't Need To Own It
You Don't Need To Own It by Two-Brain Business
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Chase Wealth Not Status
Read this from Naval: https://nav.al/seek-wealth
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What Happens To 4 - 9ths
What Happens To 4 - 9ths by Two-Brain Business
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The Power Of Frameworks
The Power Of Frameworks by Two-Brain Business
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Protect Your Audience, Not Your Knowledge
Protect Your Audience, Not Your Knowledge by Two-Brain Business
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Measuring Your Impact
Measuring Your Impact by Two-Brain Business
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Opportunities: Be the Connector
Be the connector, not the innovator. Inventors usually starve trying to build the perfect product. Connectors help others and profit.
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The Next Mountain
The Next Mountain by Two-Brain Business
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Business Is A Science, Not An Art
Business Is A Science, Not An Art by Two-Brain Business
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Living To 150
Living To 150 by Two-Brain Business
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The 8 Levels Of Delegation
The 8 Levels Of Delegation by Two-Brain Business
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Hierarchy Of Communication
Hierarchy Of Communication by Two-Brain Business
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Mentoring Your Staff
The biggest mistake I've ever made in scaling my businesses...is also the thing that, when corrected, brings me the most joy now.
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How To Think About Time
As you mature in entrepreneurship, you have to think about time differently. When you're surrounded by high achievers, that can be tough.
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The Simple Six
Every service business can be improved by improving one of six metrics: NOB EHR ARM LEG ROI (on expenses) ...or Number of Clients. THis is a super fun game to play while you're visiting service businesses.
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Thinking Like An Investor
A private podcast from Coop to the Two-Brain Tinker group only.
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How To Get Real Estate For Free
A private podcast from Coop to the Two-Brain Tinker group only.
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ABOUT THIS SHOW
A private podcast from Coop to the Two-Brain Tinker group only.
HOSTED BY
Two-Brain Business
CATEGORIES
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