The TONYA STOKES Podcast
by Tonya Stokes
Welcome to STYLE—Salon Talks You'll Love Every Time! We’re dedicated to uplifting beauty industry professionals by blending business expertise with self-improvement tools to help unlock your full potential. Whether you're a seasoned salon owner or just starting your beauty career, you'll find inspiring interviews, strategic insights, and actionable steps to grow both personally and professionally. This podcast is your go-to resource for elevating your life and business—one empowering episode at a time. Let’s grow together! The Salon Suite Life book: https://a.co/d/0dmSgmWr
Episodes
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Are You Fighting With the Wrong Weapons? | Part 2 & FeedSpot Recognition
EXCITING NEWS!STYLE — Salon Talks You'll Love Every Time — has been recognized by Feedspot as one of the Top 100 Beauty Business Podcasts of 2026! (This podcast was recorded before we were recognized) In Part 2 of this STYLE podcast conversation, we're continuing our discussion about faith,...
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Are You Fighting With the Wrong Weapons? Part 1 of 2
Running a salon comes with challenges; empty appointment books, rising expenses, difficult clients, and unexpected setbacks. But sometimes the problem isn't how hard we're fighting. It's how we're approaching the battle. In this episode of STYLE, we're talking about faith, mindset…
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The Power of Collaboration
What if collaboration not competition, is the key to your next level? In this episode of STYLE, Tonya explores how beauty professionals can combine resources, reduce costs, and build wealth together. Plus, why you should collaborate before you partner and how SALT can help you build something...
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Be the S A L T of Your Industry
In a world full of criticism and negativity surrounding the beauty industry, it's time to remember who we are. Inspired by Matthew 5:13, this episode challenges beauty professionals to be the SALT of the industry, setting the standard, adding value, leading with excellence, and transforming…
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Do You Really Have to Get It Out the Mud?
What if success doesn't have to be so hard? Let's challenge the popular "get it out the mud" mentality and rethink what true leadership looks like through a personal story about guidance, wisdom, and learning from those who have already walked the path before us.My book: The Salon Suite Life
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Strategy over politics, Keeping clients Competitive
When the economy shifts, your clients do too. Here’s how to guide them with strategywithout lowering your value. The Salon Suite Life book: https://a.co/d/0dmSgmWr https://a.co/d/iYUUqQo
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It Worked...But It Wasn't the Promise
Sometimes what you create will work… but that doesn’t mean it’s what was promised. In this episode, we break down Genesis 16 and the real cost of forcing something that wasn’t ready. If you’ve ever made a move out of pressure instead of trust, this conversation will hit home. The Salon Suite Life...
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Ai in the Salon: Work Smarter Not Harder in 2026
AI isn’t the future it’s already in your salon. In this episode, Tonya breaks down simple, real ways stylists can use AI to save time, reduce burnout, and run a more efficient business, without losing their personal touch. The Salon Suite Life book: https://a.co/d/0dmSgmWr https://a.co/d/iYUUqQo
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Price for Your Market, Not Social Media
Not all pricing is created equal. In this episode, we break down why your prices should reflect your market not what you see online and how to avoid one of the biggest mistakes in the beauty industry right now. The Salon Suite Life book: https://a.co/d/0dmSgmWr https://a.co/d/iYUUqQo
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Are you really mad at the service or the price?
Are you really mad at the service, or just the price? Let’s talk about what goes into hair pricing, why costs vary, and why everything isn’t meant for everybody. The Salon Suite Life book: https://a.co/d/0dmSgmWr https://a.co/d/iYUUqQo
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ARE DEALS DEAD? BLACK FRIDAY CYBER MONDAY
My Black Friday & Cyber Monday deals flopped, my other promo went crazy, and I’m trying to figure out what’s happening out here. Let’s talk salon deals, timing, and client behavior. https://a.co/d/iYUUqQo
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ECONOMY-HOW R U SHOWING UP 4 UR CLIENTS?
Tonya wants to chat a little about this economy and your mindset. This is a short check in, HOW ARE YOU and HOW ARE YOU SHOWING UP FOR YOUR CLIENTS? https://a.co/d/iYUUqQo
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3 Quick Solutions for salons to get thru the economic downturn
In this episode of Style: Salon Talks You'll Love Every Time, Tonya Stokes breaks down how today's economic slowdown is reshaping salon life. From clients stretching appointments and cutting luxury add-ons to rising costs on everyday essentials, salons everywhere are feeling the squeeze. Tonya...
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Every Step & Every Seed, Counts!
In this episode, I share two powerful analogies to remind you that not all movement means progress. If you’ve been working hard but feeling stuck, this message is for you. It's time to move with purpose and expectation. You're not behind. You're just in a planting season. #builttorise...
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When Will Power Isn't Enough
No matter how focused you are, your surroundings shape your future. This episode Tonya Stokes, breaks down why upgrading your environment is non-negotiable. Click here to grow your Salon business Be my guest, email me at [email protected] https://a.co/d/iYUUqQo
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When Passion Isn't Enough: Are You Still Effective?
In this episode, I dive into the powerful concept of mindset — inspired by Mindset by Dr. Carol Dweck. Are you operating with a growth mindset, or are you stuck in fixed thinking? More importantly, are you holding on to your career or business long after your effectiveness? Tune in as I explore...
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The Danger of Distraction: Why Commitment Changes Everything!
In this episode, we're diving deep into a truth that quietly shapes our lives: Those who commit to nothing are distracted by everything. If you've been feeling pulled in every direction, stuck in overwhelm, or unsure where to focus — this conversation is for you. Learn why commitment isn’t about...
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HOW TARIFFS ARE DRIVING UP SALON COST (and what you can do about it)
In this episode of STYLE: Salon Talks You’ll Love Every Time, we break down how rising tariffs are impacting salon owners and stylists—from supply shortages to increased costs. Plus, I’ll share 3 practical ways to protect your profits without losing client trust. https://a.co/d/iYUUqQo
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MY SECRET ABOUT BRAIDS IN CORPORATE
In this honest and unfiltered episode, I open up about a personal bias I’ve never shared with my clients—my discomfort with braids in Corporate America. I talk about where that belief came from, how it clashes with my support for natural hair, and what it means to "play the game" while staying…
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Salon/Real Estate-Is History Repeating Itself? Mother's Day Message
In this episode of STYLE – Salon Talks You’ll Love Every Time, Tonya shares a heartfelt Mother’s Day message and opens up about the eerie similarities between today’s economy and the 2008 downturn. If you’re feeling a slowdown in the salon or wondering what to do next in real estate, this episode...
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Small Thinkers
This podcast is about small thinkers — who they are, how they operate, and the impact of their mindset. https://a.co/d/iYUUqQo
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Are you performing at a lower Register?
In this episode of STYLE — Salon Talks You’ll Love Every Time — Tonya Stokes poses a powerful question: Are you performing your business at a lower register? Through a heartfelt story about singing at weddings and the quiet power of mentorship, Tonya draws a bold connection between playing it…
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Unlimited Potential
In this bite-size episode of STYLE: Salon Talks You’ll Love Every Time, Tonya Stokes reflects on the power of unlimited potential. She shares why staying consistent with marketing—even during slow seasons—is key to long-term success. If you’ve ever felt stuck waiting for clients to return, this...
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Name 5 Things You Did Today to Advance Your Business
Are you truly making progress in your business, or just staying busy? In this bite-sized episode, let’s talk about the power of focused productivity. Inspired by a well-known challenge, I asked myself: “Tonya, name five things you did today to move your business forward.” The answer was...
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Setting Boundaries For Salon Success
Setting boundaries isn’t just about saying no—it’s about protecting your time, energy, and business. In this episode of STYLE – Salon Talks You’ll Love Every Time, I dive into why boundaries are essential for salon owners and stylists who want to avoid burnout and create a stress-free work...
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HOW TO BUILD A CLIENTELE IN A NEW CITY
Stop worrying about finding clients in your new city! This episode provides actionable steps to build a loyal following. www.magicmind.com/TONYAJAN https://a.co/d/iYUUqQo
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Attracting Your Ideal Client 2025
Tired of chasing the wrong clients? On this episode of Salon Talks You'll Love Every time 'STYLE,' we dive deep into the art of attracting your ideal client. Learn how to define your dream customer, leverage your unique strengths, and build a powerful online presence to bring in more of the…
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Visionary Leader
In this episode of STYLE, Salon Talks You'll Love Everytime, we explore what it means to be a visionary leader in the salon industry. Discover how to create a bold vision for your business, inspire your team, and turn your dreams into actionable goals. With three simple tips, you’ll learn how to...
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Finding Freedom, Setting intentions, and Embracing Imperfection 2025
Happy New Year! 🎉 In this episode of STYLE, we’re diving into the power of setting intentions for 2025. What is your word for 2025....Breaking free from restrictions can open doors to a more fulfilling life. You’ll hear practical advice on overcoming social media struggles, leveraging Google…
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Before You Walk Away:Ask Yourself 3 Simple Questions.
Thinking about leaving your hairstylist or salon career behind? Before you make the jump, tune in as I break down three key questions to ask yourself. This episode will help you reflect and decide if it’s time to move on or reignite your passion for the industry. WWW.THEACADEMY4U.COM...
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"Turning Rejections Into Growth: The Power of Persistence"
This episode focuses on the power of asking for what you want, even when faced with rejection, and learning to be at peace with the responses you receive. Over time, those "no's" will turn into "yes's," and your business will thrive. It’s all about embodying, taking action, and achieving…
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The hidden cost of Emotional Discounts: What you should do instead.
In this episode, I look into the concept of emotional discounts and why they can be detrimental to your beauty business. Learn why offering discounts based on emotions can undermine your value, set unclear boundaries, and impact your bottom line. I also share practical tips on what to do instead,...
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WHY AREN'T YOU TALKING TO YOUR CLIENTS?
In summary, engaging in conversation is not just about being friendly—it's about building relationships, understanding needs, creating a positive atmosphere, and building trust. These elements are key to providing an exceptional client experience and ensuring long-term success in this industry. I...
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Exceptional Customer Experience and Service in the Salon!
Customer Experience and Service are vital elements that can make or break a hair salon business. In this episode, we explore the pivotal role they play in your business. From the importance of first impressions to the art of effective communication and attention to detail, we uncover the secrets...
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ARE WEIGHT LOSS MEDICATIONS CAUSING HAIR LOSS?
In this episode, let's discuss common concerns among those on weight loss journeys: hair loss. We explore the phenomenon of telogen effluvium, shedding light on its connection to rapid weight loss and certain medications like semaglutide (Ozempic or Wegovy). While these medications may not…
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Are you in a Rut?
Join us as we share insightful tips to help you with creativity and personal development. Tune in to discover new perspectives, proven methods, and transformative insights that will help you break free from creative stagnation and unleash your full creative potential." https://a.co/d/iYUUqQo
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You are an asset
Www.theacademy4u.com https://a.co/d/iYUUqQo
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Setting S.M.A.R.T Goals and How you can add an additional $30K this year.
In this episode, we're diving headfirst into the world of goal setting. It's January, and we're all about making 2024 your most fabulous year yet. Join us as we discuss the importance of goal setting and explore the different frequencies – from daily to yearly goals. Are you a daily planner or a...
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End of Year Tips to keep you motivated and focused!
As the year draws to a close, join us in the latest episode where we explore invaluable tips to keep you motivated and focused on crushing your year-end goals. Whether you're a goal-setting pro or just getting started, these practical insights from experts and real-life success stories will guide...
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Specialize to Thrive
"In 'Specialize to Thrive,' we dive into the power of niching down in your business to make a significant impact in the last quarter of 2023. Discover how focusing on a specific audience can reduce competition, build expertise, and foster strong customer loyalty. Learn from real-life examples…
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Q4 Rant
A very informative 4th Quarter Rant for Beauty Industry Professionals. Press the Gas on your earnings in the last quarter of the year. You're Welcome! WWW.THEACADEMY4U.COM 704-756-2752 https://a.co/d/iYUUqQo
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Weighing the Pros and Cons of Booth Rent vs Commission
Join our experts in the salon industry as they break down the advantages and drawbacks of two popular stylist arrangements: booth renters and commission-based stylists. Learn how booth renters enjoy independence and higher earnings potential, while commission-based stylists benefit from stability...
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How to Increase Clientele in a Recession pt2
Please send me some feedback. I want to know what you think. [email protected] 704-756-2752 --- Send in a voice message: https://podcasters.spotify.com/pod/show/tonyastokes/message https://a.co/d/iYUUqQo
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How to Increase Clientele in a Recession Pt1
Increasing your clientele can be easily with consistency. Do these four things over the next few weeks and watch your business grow. Www.theacademy4u.com 704-756-2752 --- Send in a voice message: https://podcasters.spotify.com/pod/show/tonyastokes/message https://a.co/d/iYUUqQo
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"Navigating the Salon Recession: 5 Tips to Sustain Your Business"2023 www.theacademy4u.com 704-756-2752
Navigating the Recession requires a game plan. Many Salon Owners and stylist, fly by the seat of our pants daily. Consider these tips to avoid slow days in the salon. Let me know what you think. Lets connect, email me: [email protected] For Education Click here Lets Chat: 704-756-2752 --- Send...
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This is your Jordan Year 23
You owe you. Make 2023 your Jordan go hard or get outta the way! www.tonyastokes.com 704-756-2752 --- Send in a voice message: https://podcasters.spotify.com/pod/show/tonyastokes/message https://a.co/d/iYUUqQo
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Entrepreneurship is a lonely road without a Support System
Who are the people you bounce most of your ideas off of? Are they comfortable correcting or redirecting you? Or do they agree with everything you say? Entrepreneurship can be very lonely at times not to mention difficult. But with the right people around you, it doesn't have to be. This episode…
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Just Checking in on you.
How's it going in 2023? I just wanted to check in on your progress and give you a little update. Remember 2023 will give you everything you need if you put in the work. It won't be easy but it will definitely be worth it. Let's stay in touch 704-756-2752 www.theacademy4u.com www.tonyastokes.com…
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What are you known for? (Niche)
This conversation will never go away. What is your specialty? What are you known for? What is your most requested service? Check your POS what product or service does it say you sell most of? If the answer to those questions is the same. That should be your Niche. I know there are other things…
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GOOGLE MAPS Hack For Beauty Industry www.theacademy4u.com
This is the easiest Hack to increase your business and it's completely FREE. Take out your cellphone or your laptop so you can download the app. Your Welcome! www.theacademy.you call/text 704-756-2752 --- Send in a voice message: https://podcasters.spotify.com/pod/show/tonyastokes/message...
About this show
Welcome to STYLE—Salon Talks You'll Love Every Time!
We’re dedicated to uplifting beauty industry professionals by blending business expertise with self-improvement tools to help unlock your full potential. Whether you're a seasoned salon owner or just starting your beauty career, you'll find inspiring interviews, strategic insights, and actionable steps to grow both personally and professionally. This podcast is your go-to resource for elevating your life and business—one empowering episode at a time. Let’s grow together! The Salon Suite Life book: https://a.co/d/0dmSgmWr
Hosted by
Tonya Stokes
Categories