PODCAST · business
The TradeMarke
by The TradeMarke
Bringing you insights, stories, and strategies from the heart of the industry. Whether you’re a trade professional, a marketing expert, or somewhere in-between–this is the place for you.We’re here for the big ideas, the game changers, and the everyday successes. At the Trademarke: we’re with the trades, and for the trades.
Episodes
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The Hallway Is the Real Conference: Networking Tips That Actually Work
Conference season is here, and if you're heading to an event this fall, this one's for you. Jennifer from Evolve AC & Heating, Shauna Brown, and Katy Higgins from True Pros join Sarah to talk about how to actually make conferences worth the time and money — especially if networking doesn't come...
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The Sound Layer: How Erica Leonor Trains CSRs to Actually Connect
Erica Leonor joins Sarah and Eric for a wide-ranging conversation on the power of voice, especially for CSRs and sales teams who don't have body language or facial expressions to lean on. Erica breaks down what she calls "the sound layer," why people process tone before words, and how monotone...
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AI, Data Centers, and the Future of the Trades with Eddie McFarlane
Eddie McFarlane returns to The TradeMarke Podcast for a wide-ranging conversation on the forces reshaping the trades right now: tariffs, refrigerant transitions, and an administration that keeps everyone guessing. But the real focus is what's next. Sarah and Eric dig into the AI data center boom,...
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The Future of Referrals in the Trades with Chelsea Fusselbaugh
In this episode of The TradeMarke Podcast, hosts Sarah Ghirardo and Eric Thomas sit down with Chelsea Fusselbaugh, Co-Founder of TradeEngage, to explore how referral marketing is transforming the home services industry. Chelsea shares how TradeEngage helps contractors turn word-of-mouth referrals...
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Why Integrity Beats Price in the World's Biggest AC Market
Houston, TX is the number one air conditioning city in the entire world. That means it's also one of the most cutthroat HVAC markets on the planet, dominated by private equity rollups, aggressive pricing games, and technicians who are taught to sell first and serve second. Donnivin Brown isn't...
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The Supply Chain, the Consumer Shift, and Why Your Brand Isn't Your OEM
Max Benbrook, founder of Winsupply in Austin, Texas, joins Sarah and Eric to break down what five years of supply chain disruption has really taught the HVAC industry. From the just-in-time collapse during COVID to the slow death of OEM brand loyalty, Max pulls no punches on where contractors are...
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AI, SEO & Trust: What Actually Matters for Home Service Marketing with Gabe Bustos
In this episode of The TradeMarke Podcast, hosts Sarah Ghirado sits down with Gabe Bustos to talk about what’s really working in home service marketing heading into 2026. From the realities of SEO and AI-generated content to building trust, earning reviews, and creating authentic customer...
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Trades, AI & Sunglasses: Automate, Scale, and Stay Cool with Chris Carter
Hosts Sarah Ghirardo and Eric Thomas chat with technologist and book author Chris Carter about using AI and automation in trade businesses, practical tools that save time, and how to adopt technology without getting overwhelmed. They cover real-world examples, common operational gaps, and why...
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The Systems, Leadership, and BHAGs That Actually Work
In this episode of The TradeMarke Podcast, hosts Eric Thomas and Sarah Ghirardo sit down with Tara Landes of Bellrock to break down what it really takes to scale a business beyond the plateau. From defining a true BHAG (Big Hairy Audacious Goal) to building systems that don’t break as you grow,...
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The RPM Framework: How to Stop Being Busy and Start Getting Results
Laura Kelly, CPO of Clover Growth Partners, joins Sarah to break down the mindset shifts that separate high-achieving business owners from burned-out ones. From her RPM planning system to the concept of "who, not how," Laura shares the frameworks she uses to run six home service companies, raise...
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15 Brands, One Vision: Inside the BELFOR Franchise Group
What does it look like to lead 15 home services franchise brands — and still be excited about every single one of them? In this episode, Sarah and Eric sit down with Beth Toenies, COO of 1-800-BOARD-UP and VP of Franchise Development for BELFOR Franchise Group, to talk all things franchising,...
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Be a Good Human: The Secret to Long-Term Success in the Trades
What does it take to generate $18.5 million in residential sales in a single season? According to Dan Walrack, the founder of Go Beyond the Hustle, it isn’t about fancy tech or aggressive closing tactics—it’s about being a good human. In this episode of The TradeMarke Podcast, hosts Sarah…
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Content Is Monetization: How to Stop Being Held Hostage by Search
Live from Build It to Sell It in Marco Island (formerly the Roofing Process Conference), Sarah Ghirardo and Eric Thomas unpack what it really takes to scale a home service business you can eventually exit. They dig into the true bottleneck to growth (spoiler: the owner), why buying more software...
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How Sameday AI Turns Missed Leads into Booked Jobs
In this episode of The TradeMarke Podcast, we are joined by Aaron Cooper, Co-Founder and CEO of Sameday AI, for a deep dive into how AI is transforming call handling, booking rates, and revenue growth in the home services industry. Aaron shares the real story behind building Sameday after...
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Build It to Sell It: Scaling Trade Businesses the Right Way
The TradeMarke Podcast bridges the gap between the skilled trades and modern marketing. Hosted by Eric Thomas of Rival Digital and Sarah Ghirardo of Remarketable, this podcast is built for contractors, trade business owners, and marketing leaders who want to grow smarter, scale faster, and build...
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Mindset, Mistakes, and Mastery: What 30 Years in Plumbing Taught Ismail Shahid
In this episode of The TradeMarke Podcast, hosts Sarah Ghirardo and Eric Thomas sit down with Ismail Shahid, a 30-year plumbing veteran who has worked everywhere from historic New York brownstones to the mountains of Colorado and the neighborhoods of South Carolina. Ismail shares how he went from...
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Break the Doom Loop: The 3-Part Marketing Mix Trades Pros Miss
The Trademarke Podcast welcomes Ryan Chute of Wizard of Ads for a masterclass in trades marketing—from HVAC to plumbing and electrical. Hosts Sarah Ghirardo and Eric Thomas dig into why most contractors get stuck choosing between branding and lead gen, and how a three-part marketing mix (brand...
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The Water Came to a Stop: Teaching Kids to Value the Trades
Step into The Trademarke Podcast with hosts Sarah Ghirardo and Eric Thomas as they interview Ryan Kiscaden about his self-published children’s books — The Water Came to a Stop and The Air Came to a Stop — and his mission to introduce plumbing and HVACR to young readers. They discuss the…
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Semi-Absentee, Full Opportunity: What Top Franchisees Do Differently
On this episode of The TradeMarke Podcast, hosts Sarah Ghirardo and Eric Thomas sit down with franchise matchmaker Adam Goldman to demystify modern franchising, especially in the home services world. Adam has spent 15+ years in the space, from owning an office-cleaning master franchise to placing...
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The Bottleneck is You: Hard Truths for Owners with Ryan Redding
On this episode of The Trademarke Podcast, hosts Sarah Ghirardo and Eric Thomas sit down with Ryan Redding for a candid, practical playbook on scaling a home service company the right way. Fresh off a year that included his team joining forces with KickCharge Creative, Ryan shares what he is…
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From Phone Lines to Field Wins: Power Selling Pros’ Playbook for Trades
Step into The TradeMarke with Sarah Ghirardo and Eric Thomas as they sit down with Brigham Dickinson of Power Selling Pros to explore the evolution of CSRs, technician training, and the impact of AI on trades marketing. Brigham shares real-world stories on improving call conversion, reducing...
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Race to the Face: The Future of Virtual Sales for Contractors
On this episode of The TradeMarke Podcast, hosts Sarah Ghirardo and Eric Thomas sit down with James Hatfield, Chief Revenue Officer at LiveSwitch, to explore how live video technology is reshaping the trades. James shares his journey from climbing ladders in the painting and power washing world…
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How Contractors Can Build Lifetime Value Through Warranties
On this episode of The TradeMarke Podcast, hosts Sarah Ghirardo and Eric Thomas sit down with Kevin Thornton, VP & GM of Dealer Business Services at JB Warranties, to uncover how warranties are transforming the trades. Kevin shares how JB Warranties helps contractors increase revenue, build...
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From $5M to $150M: Contractor Growth Lessons from Rich Harshaw
On this episode of The TradeMarke Podcast, hosts Sarah Ghirardo and Eric Thomas sit down with Rich Harshaw, founder of Level 10 Contractor and author of Unlocking Unlimited Lead Flow, to break down the exact strategies contractors need to win online. Rich shares proven insights from decades in…
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Data Done Right: Mike Zeppetello’s Blueprint for CRM Culture
In this episode of The TradeMarke Podcast, hosts Sarah Ghirardo and Eric Thomas sit down with Mike Zeppetello from Powerhouse Consulting Group to explore the role of data integrity, CRM strategy, and Marketing Pro in driving real growth for home service companies. Mike shares his journey from...
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Leads, Data, and the Power of the Pivot with Marcus Piazzisi
In this episode of The TradeMarke Podcast, Sarah Ghirardo and Eric Thomas sit down with Marcus Piazzisi, founder and CEO of Viirl, to dig into the real-world strategies that drive results in home service marketing. From bootstrapping his agency with maxed-out credit cards to building a...
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Better People, Better Business: Ryan Englin’s Blueprint for Workforce Wins
In this episode of The TradeMarke Podcast, we’re joined by Ryan Englin, CEO of Core Matters, to explore his proven strategies for hiring better people and building stronger businesses. Ryan shares his Core Fit Hiring System, designed to attract top-tier applicants, reduce turnover, and create...
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Powerhouse Moves to Explode Your Business Growth with ServiceTitan 🚀
In this episode of The TradeMarke Podcast, Sarah Ghirardo sits down with Jenny Benbrook, co-founder of Powerhouse Consulting Group, for a deep dive into tech strategy for contractors. Jenny shares the origin story of Powerhouse, how they’ve scaled to a 30-person team, and the growing need for...
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Krista Laden on Time Blocking, Community Marketing & Raising Trades Kids
In this inspiring episode of The TradeMarke Podcast, Sarah Ghirardo and Eric Thomas sit down live at AHR Expo with Krista Laden, Marketing & IT Director at Gulf Shore Air Conditioning and a board member of Lady Titans. Krista pulls back the curtain on her 13+ year journey from admin assistant to...
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Redefining WTF in the Workplace with Dave MacDonald
In this episode of The TradeMarke Podcast, Sarah Ghirardo and Eric Thomas are joined by Dave MacDonald, founder of the Better Together Group, to talk about one of the most important (and most overlooked) aspects of growing a successful trades business: hiring and managing people who actually give…
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From Cop to Contractor: How Derek Cormier Grew a $12M HVAC Empire
In this wildly entertaining and value-packed episode of The TradeMarke Podcast, Sarah Ghirardo and Eric Thomas sit down with the one and only Derek Cormier, founder of Climate Experts in Melbourne, Florida. From a single truck to a projected $12M in revenue, Derek shares the exact playbook he's...
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Painting the Pink Door: Ryan Chute on Brand Storytelling That Sells
In this powerhouse episode of The TradeMarke Podcast, hosts Eric Thomas and Sarah Ghirardo sit down with Ryan Chute—Wizard of Ads partner, strategic branding guru, and co-founder of The Difference bourbon with Chris Voss—for a no-holds-barred deep dive into what really makes marketing work in the...
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From Chaos to Clarity: Jess & Kim Talk ServiceTitan Setup, Marketing Pro & Memberships
In this episode of The TradeMarke Podcast, hosts Sarah Ghirardo and Eric Thomas sit down with the brilliant duo behind Titan Advisor Gurus – Jess Kralemann and Kim Rahn – to dive deep into the hidden power (and common pitfalls) of ServiceTitan. Jess, the marketing systems expert, and Kim, the...
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The Truth About Refrigerant Shortages with ACCA Chairman Eddie McFarlane
In this episode of The TradeMarke Podcast, hosts Sarah Ghirardo and Eric Thomas welcome industry legend and current Chairman of ACCA, Eddie McFarlane, for a candid, insightful, and inspiring conversation on the future of the trades. With over 25 years of experience in HVAC—from starting as a…
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AI and You: How Jonathan Mast Maps the Future of Marketing
In this episode of The TradeMarke Podcast, we sit down with Jonathan Mast from White Beard Strategies, an AI enthusiast and automation expert, to explore how artificial intelligence is reshaping the marketing landscape. Jonathan breaks down the tools and strategies that can help businesses of all...
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Be Good. Do Good. Sell Better: The Jerry Rollins Philosophy
In this episode of The TradeMarke Podcast, hosts Sarah Ghirardo and Eric Thomas sit down with legendary sales trainer Jerry Rollins—the founder of the Be Good Do Good Group and one of the most respected voices in home service sales coaching. From managing restaurants and opening 14 Longhorn...
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From Startup to $15M: Trio Heating & Air’s Growth Blueprint
Join hosts Sarah Ghirardo and Eric Thomas on The TradeMarke Podcast as they dive into an inspiring conversation with Michael and David Katz from Trio Heating, Air, and Plumbing. In just three and a half years, the Katz brothers transformed their HVAC business from startup to a projected $15…
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Michelle Myers’ Secrets to Building a World-Class CSR Team
In this episode of The TradeMarke Podcast, hosts Sarah Ghirardo and Eric Thomas dive deep into the world of customer service with Michelle Myers from The CSR Academy. Discover why Customer Service Representatives (CSRs) are the backbone of your trade business and how investing in their training…
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Healthy Teams, Healthy Profits: Donovan Ryckis on Better Benefits
In this episode of The TradeMarke Podcast, we’re joined by Donovan Ryckis, founder and CEO of Ethos Benefits, to uncover how trade businesses can revolutionize employee healthcare. Donovan explains how smarter healthcare strategies can reduce costs, improve employee satisfaction, and ultimately...
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Saving You 70% in Taxes? Melissa from Busy Bee Advisors is the Real Deal
In this stress-free and wildly insightful episode of The TradeMarke Podcast, Eric and Sarah sit down with the brilliant and unapologetically bold Melissa Broughton, founder of Busy Bee Advisors. Melissa is not your average tax professional—she’s a strategist, a myth-buster, and an advocate for...
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Ring the Dang Bell: Katy Higgins on Grit, Growth, and Getting It Done
In this inspiring episode of The TradeMarke, Sarah sits down with Katy Higgins — founder of TruePros in northern Utah — to talk about her incredible journey from single mom and part-time telemarketer to becoming one of the first female comfort advisors in her state, and now the owner of a $5...
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From Chaos to Clarity: The Profit First Framework for the Trades
In this episode of The TradeMarke Podcast, hosts Sarah Ghirardo and Eric Thomas are joined by Susanne Mariga, fractional CFO, CPA, and author of Profit First for Minority Business Enterprises. Susanne shares how trades business owners can break free from the "revenue trap" and start building…
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Leadership, Growth & People Development in the Trades with Stephanie Allen
In this episode of The TradeMarke Podcast, Eric and Sarah sit down with Stephanie Allen from Airworks Solutions to discuss leadership, people development, and the evolution of running a trade business. Stephanie shares her journey of balancing business growth with personal life, embracing a...
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Mastering Social Media & Personal Branding in the Trades with Jen McKee
In this episode of The TradeMarke Podcast, hosts Eric Thomas and Sarah Ghirardo sit down with social media expert Jen McKee, founder of Kee Hart Marketing. They dive deep into the power of social media, personal branding for contractors, and why business owners in the trades should start…
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2025 Roofing & Home Service Marketing Predictions with Megan Bedford & Nancy O’Hare-Zika
What’s next for home service marketing in 2025? In this episode of The TradeMarke Podcast, hosts Eric Thomas and Sarah Ghirardo sit down with Megan Bedford and Nancy O’Hare-Zika from Home Service Marketing Hub to break down the biggest marketing shifts for roofers and home service contractors.…
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Building a Brand That Sells: Dan Antonelli on Branding for Home Services Companies
How can branding make your business the go-to name in your market? In this episode of The TradeMarke Podcast, Eric Thomas and Sarah Ghirardo sit down with Dan Antonelli, CEO of KickCharge Creative, to dive deep into the power of branding in the trades. Live from the 6th Annual Roofing Process...
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The Blueprint for a Scalable, Profitable Restoration Business
How do you scale a home service business to 75+ franchise locations in under two years? In this episode of The TradeMarke, hosts Eric Thomas and Sarah Ghirardo sit down with Dan Claps, CEO of Voda Cleaning & Restoration, live from the 6th Annual Roofing Process Conference in Marco Island, Florida...
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Ways To Grow Your Roofing Business w/ Josh Taylor (Roofing Pups Roofing & Siding)
In this episode of The TradeMarke Podcast, Eric Thomas sits down with Josh Taylor, co-owner of Roofing Pups, live from the Roofing Process Conference. From starting as an ER nurse to building multiple home service businesses, Josh shares his journey of scaling companies, adopting EOS, and...
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How To Double Your Booking Rate in 2025 (with Tiffany Arends)
In this episode of The TradeMarke Podcast, Eric Thomas and Sarah Ghirardo sit down with Tiffany Arends from All-American Heating and Plumbing in Breckenridge, Colorado, to talk about the essential relationship between marketing and operations in the trades industry. Tiffany shares how her team...
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How Ray Seggern Helps Home Service Businesses Thrive Through Brand Strategy
In this episode of The TradeMarke, Eric and Sarah sit down with branding expert and author Ray Seggern to explore the fascinating intersection of storytelling, marketing, and business success in the trades industry. With over two decades of experience as a Wizard of Ads partner, Ray has worked…
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ABOUT THIS SHOW
Bringing you insights, stories, and strategies from the heart of the industry. Whether you’re a trade professional, a marketing expert, or somewhere in-between–this is the place for you.We’re here for the big ideas, the game changers, and the everyday successes. At the Trademarke: we’re with the trades, and for the trades.
HOSTED BY
The TradeMarke
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Frequently Asked Questions
How many episodes does The TradeMarke have?
The TradeMarke currently has 239 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is The TradeMarke about?
Bringing you insights, stories, and strategies from the heart of the industry. Whether you’re a trade professional, a marketing expert, or somewhere in-between–this is the place for you.We’re here for the big ideas, the game changers, and the everyday successes. At the Trademarke: we’re with the...
How often does The TradeMarke release new episodes?
The TradeMarke publishes regularly with 239 episodes available. Check the episode list for the typical release schedule.
Where can I listen to The TradeMarke?
You can listen to The TradeMarke on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts The TradeMarke?
The TradeMarke is created and hosted by The TradeMarke.
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