The Trident Edge

PODCAST · business

The Trident Edge

The Trident Edge daily, high-energy strategies and motivation to help pressure washing and paver sealing professionals sharpen their skills, grow their profits, and dominate their local market.It’s where business know-how meets mindset mastery, giving you the tools to lead your day, win your customers, and build a reputation that sells itself.

  1. 32

    Trident Book Club - The Pumpkin Plan: Chapters 1-4

    This episode breaks down the first four chapters of The Pumpkin Plan and how the lessons apply directly to pressure washing and paver sealing contractors who want to grow a stronger, more profitable business.Most contractors believe growth comes from doing more jobs and getting more customers. The Pumpkin Plan challenges that idea. Real growth comes from identifying your best customers, focusing on the work that produces the highest profit, and eliminating the jobs that drain your time and energy.In this discussion we talk about:• Why chasing every job can actually hurt your business • How to identify your most profitable pressure washing or sealing customers • The warning signs of problem clients and projects • How focusing on the right services can grow your company fasterIf you are a pressure washing contractor, paver sealing contractor, or surface cleaning professional looking to build a more profitable and less stressful business, these chapters will change how you think about growth.Join us as contractors share real experiences from their businesses and discuss how they can apply these principles in the field.Watch if you want to: • Attract better customers • Increase profit without working more hours • Stop taking jobs that drain your business • Build a contractor business that grows the right waySubscribe for more contractor training, business strategy, and industry discussions.T3 - University - Online Training for Contractors Resource Library Cleaners Sand Sealer

  2. 31

    Episode 31: Wrapping up the Winter Series! Introducing Trident Book Club.

    February 24th: 2:00PM EST. Wrapping up the Winter Series! Introducing Trident Book Club.www.tridentprotects.com/bookclubT3 - University - Online Training for Contractors Resource Library Cleaners Sand Sealer

  3. 30

    Episode 30: The “All In” Conversation Nobody Wants to Have

    This is not a highlight reel. It’s not a hype session. And it’s definitely not a product pitch.This is a direct, no-excuses conversation about what actually holds contractors back.In this session, we cut through the usual noise, the economy, competition, slow seasons, and ask the harder questions:Are you protecting comfort instead of building scale?Are you pricing with confidence, or hesitation?Are your daily habits aligned with your goals, or just keeping you busy?If nothing changes in 12 months, who owns that outcome?This replay is for contractors who are serious about growth but know there’s a gap between potential and performance.If you’ve ever said, “I should be further by now,” this conversation is for you.No fluff. No sugarcoating. Just clear questions that force clarity and action.Listen to it on a drive. In the gym. Before your next estimate.Then make one decision that proves you’re actually all in.T3 - University - Online Training for Contractors Resource Library Cleaners Sand Sealer

  4. 29

    Episode 29 - Danielle Sirico-Torres: Florida Sales Rep

    An honest, behind the scenes look at Danielle’s journey from office manager to sales manager at Trident. Real talk on growth, leadership, change, and where the company is headed. Watch it to learn what it really takes to level up in this industry.www.tridentprotects.comT3 - University - Online Training for Contractors Resource Library Cleaners Sand Sealer

  5. 28

    EPISODE 28: Your Mindset Walks Into the Job Before You Do

    In Episode 28 of The Trident Edge Podcast, Mike dives into how your mindset shows up on the job before you ever step out of the truck. With humor, motivation, and real-world contractor insight, this episode explains how confidence, energy, and leadership shape customer trust, crew performance, and job outcomes. Learn how to control the one thing that impacts every single job your mindset.For tools, training, and support, visit www.TridentProtects.com or call 866-951-4293.T3 - University - Online Training for Contractors Resource Library Cleaners Sand Sealer

  6. 27

    EPISODE 27 - It’s Not Talent… It’s Systems

    In Episode 27, Mike explains why talent alone isn't enough to build a reliable, scalable paver sealing business. Systems create consistency, reduce mistakes, and free you from burnout. Learn simple, repeatable processes you can implement immediately to create stability and growth. For more support, visit www.TridentProtects.com or call  866-951-4293. T3 - University - Online Training for Contractors Resource Library Cleaners Sand Sealer

  7. 26

    EPISODE 26: You Don’t Have a Customer Problem, You Have a Targeting Problem

    In Episode 26, Mike talks about why you’re attracting the wrong customers and how simple shifts in pricing, communication, and positioning can transform your client base. When you control your messaging, you control who you work with.For products, training, or support, visit www.TridentProtects.com or call 866-951-4293.T3 - University - Online Training for Contractors Resource Library Cleaners Sand Sealer

  8. 25

    EPISODE 25: Preparation Is the Shortcut

    In Episode 25, Mike breaks down one of the biggest skills in any service business: preparation. Most problems on the job could be avoided with better prep, clearer communication, and a little more intention. Learn how preparation becomes your shortcut to smoother jobs, happier customers, and stronger business growth.For more support, tools, and training, visit www.TridentProtects.com or call 866-951-4293.T3 - University - Online Training for Contractors Resource Library Cleaners Sand Sealer

  9. 24

    Episode 24: Raising Your Prices Without Losing Customers

    In Episode 24, Mike breaks down how to raise your prices without losing customers and why confidence, communication, and value matter far more than the number on the estimate. Learn how small price increases add up fast and attract better, more committed clients.For products, training, and support, visit www.TridentProtects.com or call 866-951-4293.T3 - University - Online Training for Contractors Resource Library Cleaners Sand Sealer

  10. 23

    EPISODE 23: The Customer Experience Begins Before You Ever Arrive

    In this episode, Mike talks about why the customer experience actually starts before you ever arrive on the job and how tightening up your communication can instantly build more trust, confidence, and repeat business. It’s simple, powerful, and honestly… it just makes your life easier.Ready to grow? Visit www.TridentProtects.com or call 866-951-4293 for products, training, and support to help take your business to the next level.T3 - University - Online Training for Contractors Resource Library Cleaners Sand Sealer

  11. 22

    Episode 22 – Keith Ayotte: Trident Sales Rep North East

    In this episode of The Trident Edge, Mike sits down with Keith, one of Trident’s sales reps for the North East, to give contractors a chance to really get to know him. Keith shares his background, his approach to supporting contractors, and how he helps them succeed with Trident products. You’ll hear his perspective on what makes Trident different, why contractors can feel confident working with him, and some stories from the field that show the impact of having a rep who’s got your back. www.tridentprotects.com866-951-4293T3 - University - Online Training for Contractors Resource Library Cleaners Sand Sealer

  12. 21

    Episode 21 – The Trident Edge Playbook: 20 Lessons That Sharpen Your Business

    Today’s a milestone... we’ve made it through 20 powerful lessons together. And now it’s time to bring it all together into one big roadmap for your business.Here’s the exciting part: I’ve turned these lessons into The Trident Edge Playbook: Volume 1. It’s a workbook you can download directly from the description. Every 20 episodes, we’ll release a new playbook so you always have a fresh set of tools, questions, and exercises to keep sharpening your edge. Volume 1 includes the first 20 lessons, detailed breakdowns, reflection questions, and even a self-evaluation quiz to show you exactly where to focus.If you want more tools and products to help you grow your business, visit TridentProtects.com or call us at 866-951-4293. Now, let’s dive into the breakdown.CLICK HERE TO DOWNLOAD THE TRIDENT EDGE PLAYBOOK: Volume 1T3 - University - Online Training for Contractors Resource Library Cleaners Sand Sealer

  13. 20

    Episode 20 – Your Brand is Bigger Than Your Logo

    Today we’re digging into a truth that a lot of contractors overlook... your brand isn’t just your logo or your truck wrap. Your brand is the experience people have with you every time they see your work or hear your name. If you want to learn more about how Trident products can help you build a reputation that lasts, head over to TridentProtects.com or give us a call at 866-951-4293. T3 - University - Online Training for Contractors Resource Library Cleaners Sand Sealer

  14. 19

    Episode 19 – Stop Working In the Business, Start Working On the Business

    Today we’re talking about one of the hardest shifts a contractor has to make: moving from working in the business to working on the business. It’s a tough leap, but it’s the difference between owning a job and owning a company. If you want to learn more about the products and systems that can help you scale with confidence, head over to TridentProtects.com or give us a call at 866-951-4293. T3 - University - Online Training for Contractors Resource Library Cleaners Sand Sealer

  15. 18

    Episode 18 – Tools Don’t Build Businesses, People Do

    Now, today we’re talking about a myth I hear all the time  that the right tools are the secret to success. Don’t get me wrong, I love a shiny new sprayer or a truck that turns heads, but here’s the truth: tools don’t build businesses. People do. T3 - University - Online Training for Contractors Resource Library Cleaners Sand Sealer

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    Episode 17 – Weathering the Storms

     Today we’re talking about something every contractor deals with sooner or later... storms. And I don’t just mean the Florida thunderheads that sneak up on you halfway through a sealing job. I’m talking about all the storms that hit your business: broken equipment, slow seasons, tough customers, and those weeks where everything feels like it’s stacked against you. T3 - University - Online Training for Contractors Resource Library Cleaners Sand Sealer

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    Episode 16 – The Confidence Contract

    This is Episode 16, and today we’re talking about confidence, the silent contract you make with every customer and every crew member you work with. Confidence doesn’t mean being cocky. It means showing up prepared, professional, and ready to handle business. By the end of this episode, you’ll know how to project confidence even when you don’t feel it, and why it’s one of the most powerful tools you can carry with you on every job. For more information on Trident products, visit TridentProtects.com or call 866-951-4293. T3 - University - Online Training for Contractors Resource Library Cleaners Sand Sealer

  18. 15

    Episode 15 – Marketing That Actually Works

    Today we’re diving into marketing, not the stuff that burns cash and brings in crickets, but the simple strategies that actually put jobs on your schedule. By the end of this episode, you’ll know which marketing moves pay off, how to track what’s working, and how to stop wasting money on things that don’t. For more information on Trident products, visit TridentProtects.com or call 866-951-4293. T3 - University - Online Training for Contractors Resource Library Cleaners Sand Sealer

  19. 14

    Episode 14 – Building a Crew That Cares

    Today we’re talking about one of the biggest game changers in business... your crew. You can have the best equipment and the best sealer, but if your team doesn’t care, customers will feel it. In this episode, I’ll share how to build a crew that takes pride in their work, represents your brand well, and treats every job like it’s their own home. For more information on Trident products, visit TridentProtects.com or call 866-951-4293. T3 - University - Online Training for Contractors Resource Library Cleaners Sand Sealer

  20. 13

    Episode 13 – Don’t Compete on Price, Compete on Value

    Today we’re tackling one of the biggest traps contractors fall into, competing on price. There will always be someone cheaper, and chasing that game leaves you exhausted and broke. In this episode, I’ll show you how to stop selling yourself short, how to highlight the value you bring, and how to win jobs because of trust and quality, not because you cut your price. For more information on Trident products, visit TridentProtects.com or call 866-951-4293. T3 - University - Online Training for Contractors Resource Library Cleaners Sand Sealer

  21. 12

    Episode 12 – The Follow-Up Fortune

    Today we’re talking about one of the most profitable habits in business...following up. Too many contractors lose jobs, repeat work, and referrals simply because they don’t circle back. In this episode, I’ll show you how to turn simple follow-ups into a fortune by building trust, staying top of mind, and capturing opportunities that would have slipped away. For more information on Trident products, visit TridentProtects.com or call 866-951-4293. T3 - University - Online Training for Contractors Resource Library Cleaners Sand Sealer

  22. 11

    Episode 11 – Own Your Backyard Before You Conquer the World

    Today we’re talking about focus: specifically, why trying to cover every market at once will slow you down, and why dominating your own backyard first gives you the foundation to expand later. By the end of this episode, you’ll know how to identify your best local opportunities, how to create a reputation that spreads, and how to grow strategically instead of chaotically. For more information on Trident products, visit TridentProtects.com or call 866-951-4293. T3 - University - Online Training for Contractors Resource Library Cleaners Sand Sealer

  23. 10

    Episode 10 – Pressure Makes Diamonds

    Today we’re talking about pressure. Every contractor deals with it, tough customers, equipment breakdowns, weather delays, or just the grind of a long week. But here’s the truth: pressure isn’t the enemy. It’s the force that can make you stronger, sharper, and more resilient. By the end of this episode, you’ll know how to reframe pressure, turn it into fuel, and see it as the very thing that separates the pros from the amateurs. For more information on Trident products, visit TridentProtects.com or call 866-951-4293. T3 - University - Online Training for Contractors Resource Library Cleaners Sand Sealer

  24. 9

    Episode 9 – The Referral Engine

    Today we’re talking about referrals: the cheapest, easiest, and strongest source of new business you’ll ever have. In this episode, I’ll share how to turn happy customers into raving fans who send steady work your way, why asking for referrals isn’t pushy, and how to build a system that makes referrals automatic. By the end, you’ll know how to create your own referral engine that keeps jobs flowing year-round. For more information on Trident products, visit TridentProtects.com or call 866-951-4293. T3 - University - Online Training for Contractors Resource Library Cleaners Sand Sealer

  25. 8

    Episode 8 – Know Your Numbers, Grow Your Numbers

    Today we’re talking about numbers and why knowing your costs, profits, and margins is the difference between being busy and being truly profitable. Too many contractors guess instead of track, and that’s why they stay stuck. By the end of this episode, you’ll know exactly which numbers to track, how to use them to make smarter decisions, and how to grow your bottom line with confidence. For more information on Trident products, visit TridentProtects.com or call 866-951-4293. T3 - University - Online Training for Contractors Resource Library Cleaners Sand Sealer

  26. 7

    Episode 7 – The Energy You Bring is the Energy You Get

    Today’s episode is about energy, the kind you bring into every job, every estimate, and every interaction. Your crew and your customers feed off you. If you show up dragging, everyone else drags. If you show up fired up, they feel it too. By the end of this episode, you’ll know how to take control of your energy and use it as one of your best business tools. For more information on Trident products, visit TridentProtects.com or call 866-951-4293. T3 - University - Online Training for Contractors Resource Library Cleaners Sand Sealer

  27. 6

    Episode 6 – Systems Beat Stress

    Today we’re talking about stress, and how it’s usually not the work that burns you out, it’s the lack of systems. In this episode, I’ll break down how simple processes for estimates, job prep, and follow-ups can take chaos out of your business and put confidence back in. By the end, you’ll know how to make stress optional and consistency your advantage. For more information on Trident products, visit TridentProtects.com or call us at 866-951-4293. T3 - University - Online Training for Contractors Resource Library Cleaners Sand Sealer

  28. 5

    Episode 5 – The 3 Biggest Profit Leaks in Your Business

    Today we’re tackling a big one, profit leaks. It’s not always about getting more jobs. Sometimes it’s about keeping more of the money you’re already making. In this episode, we’ll break down the three biggest ways contractors lose profit without realizing it: underpricing, wasted materials, and missed upsells, and how you can plug those leaks to grow your bottom line. For more information on Trident products, visit TridentProtects.com or call us at 866-951-4293. T3 - University - Online Training for Contractors Resource Library Cleaners Sand Sealer

  29. 4

    Episode 4 - Turning “Just Looking” Into “Where Do I Sign?”

     Today we’re talking about those customers who say they’re “just looking.” It’s not a dead end - it’s usually just hesitation. In this episode, I’ll walk you through how to ask the right questions, paint the right picture, and guide those customers from curious to confident - without sounding pushy. For more information on Trident products, visit TridentProtects.com or give us a call at 866-951-4293. T3 - University - Online Training for Contractors Resource Library Cleaners Sand Sealer

  30. 3

    Episode 3 – The Power of Showing Up on Time

     In today’s episode, we’re talking about one of the simplest, most overlooked ways to win jobs and build trust: showing up on time. Punctuality isn’t just polite — it’s a silent sales pitch that tells customers you’re reliable and professional. By the end of this episode, you’ll know how to make punctuality a habit and turn it into one of your strongest business advantages. For more information on Trident products, visit TridentProtects.com or give us a call at 866-951-4293. T3 - University - Online Training for Contractors Resource Library Cleaners Sand Sealer

  31. 2

    Episode 2 – Stop Selling, Start Solving

     Welcome back to The Trident Edge Podcast. My name is Mike Kilgore, Director of Sales for Trident. This podcast is all about giving you the tools and motivation to grow your business in the pressure washing and paver sealing industry. In today’s episode, we’re going to flip the way you think about sales. Nobody wants to feel sold to, but everybody loves having their problems solved. By the end of this episode, you’ll know how to shift from pitching services to solving customer problems, so you can build more trust, close more jobs, and stand out in your market. For more information on Trident products, visit TridentProtects.com or give us a call at 866-951-4293. T3 - University - Online Training for Contractors Resource Library Cleaners Sand Sealer

  32. 1

    Episode 1 – The Morning Mindset That Wins Jobs

     Welcome to the very first episode of The Trident Edge Podcast. My name is Mike Kilgore, Director of Sales for Trident. This show is here to motivate, educate, and give you an edge in the pressure washing and paver sealing industry. Today we’re talking about the power of starting your mornings with intention. The way you show up in those first hours sets the tone for your confidence, your crew, and your customer relationships. By the end of this episode, you’ll walk away with practical steps to sharpen your mornings, boost your confidence, and set yourself apart from the competition. For more information on Trident products, visit TridentProtects.com or give us a call at 866-951-4293. T3 - University - Online Training for Contractors Resource Library Cleaners Sand Sealer

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ABOUT THIS SHOW

The Trident Edge daily, high-energy strategies and motivation to help pressure washing and paver sealing professionals sharpen their skills, grow their profits, and dominate their local market.It’s where business know-how meets mindset mastery, giving you the tools to lead your day, win your customers, and build a reputation that sells itself.

HOSTED BY

Mike Kilgore - Director of Sales: Trident

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