The Truth About...

Rami Zeidan has helped shape some of the most influential entertainment platforms in the Middle East, playing key roles in the founding teams behind Anghami, TikTok MENA and Billboard Arabia. But as AI continues to transform the creative industries, where does human connection fit into the future of audience engagement?In this special live episode of The Truth About, recorded from the back of a London black cab at SXSW London, Emma Bartholomew sits down with Rami to explore the opportunities, challenges and misconceptions surrounding AI in music, entertainment and culture.From building fandom beyond algorithms to why artists need to think bigger than streams and social media, Rami shares his perspective on what it takes to create lasting audience relationships in an increasingly automated world.The conversation explores how AI is changing creativity, where technology can genuinely add value, why experiences remain irreplaceable, and how the next generation of artists will need to balance digital efficiency with real-world community building. Hosted on Acast. See acast.com/privacy for more information.

Formula E has spent the last decade proving that motorsport can be fast, entertaining and sustainable. But building a global sport from scratch is about far more than what happens on the track.In this episode of The Truth About, Emma Bartholomew sits down with Alex Aidan, VP of Marketing at Formula E, to unpack how one of sport’s biggest challenger brands is creating fandom in a crowded entertainment landscape.From creator partnerships with MrBeast and the Sidemen to attracting audiences beyond traditional motorsport fans, Alex shares how Formula E is using culture, accessibility and community to fuel growth around the world.The conversation explores what it really takes to build advocacy, why creators are replacing traditional media spend, how sustainability fits into the Formula E story, and why the future of sport marketing belongs to brands willing to take risks.Plus, Alex reveals the surprising truth about what drew him to Formula E in the first place. Hosted on Acast. See acast.com/privacy for more information.