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PODCAST · business

The Truth Behind Dentistry

by Pair Dental

The Truth Behind Dentistry covers topics of interest to dentists and those in the dental industry.

Publisher-supplied feed metadata · PodParley refreshed May 2, 2025 · Source feed

Episodes

  1. What Is The Difference Between Revenue And Cash Flow? | Cash Flow Tips And Strategies

    Mr. Cash Flow, David Wiener is our guest today in The Truth Behind Dentistry Podcast with Dr. Matthew Norton from People Plus Purpose. David Wiener is a Nationally Recognized Authority on Cost Segregation and Optimizing Cash Flow, a Speaker, Trainer, Consultant, and Coach. They talk about how you...

  2. How to Build And Retain Your Dental Team While Maximizing Your Production

    Everyone in the dental field knows about the staffing problem dentistry is suffering from, especially after COVID-19. In this webinar, Darius Somekhian, the head of strategic partnerships for Cloud Dentistry sits with Kayvan Mott, the Co-founder of TheDocsites.com to talk about building,...

  3. Infection Control in Dentistry |The Real reasons dentists may not follow the infection control rules

    In this episode of The Truth Behind Dentistry, Dr. Matthew Norton of People Plus Purpose sits with India Chance, BDSH, RDH, CDIPC. She is a nationally certified infection prevention educator, author, and international speaker committed to equipping dental healthcare providers with the tools…

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  4. The Journey From Being A Dentist to Becoming A Dental Coach

    As a dentist, have you ever felt burned out? Have you ever suffered from an injury in your hand and couldn't work? Dr. John Friedmann talks about what this was like for him and how coaching was a game-changer for him, as he went from practising clinical dentistry to being a dental coach using all...

  5. The Different Career Options For RDHs Outside The Clinic | Become a High-Performance Leader

    The transition from chair-side clinical Dental Hygiene to Coaching! Dr. Kelly Tanner is our guest today in this podcast episode hosted by Dr. Matthew Norton. She talks about her passion to help individuals become high-performance leaders by developing emotional intelligence which directly affects...

  6. Dead for 25 Minutes - I Died And Came Back To Bring Balance

    Have you ever thought about what you would do if you died and by some miracle, you came back to life? That is what happened with Ira Rosenau, The Strategist, Value-Creator, Problem-Solver, Storyteller, and Entrepreneur. He talks about the life-changing experience he went through when he had a...

  7. Become a time wealthy dentist with a financially rich practice

    In this episode of The Truth Behind Dentistry, Dr. Norton of People Plus Purpose sits with Dr. John R. Gordon, the dentist, speaker, and Fearless Dentistry Podcast host. Dr. Gordon talks about building a unique dental practice that you actually enjoy working in while making a profit. He also…

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  8. How To Find Your Passion And Turn It Into Profitable Business With Dr. Katie Lee

    "Turn Your Passion Into Profit" In this episode of "The Truth Behind Dentistry," Dr. Matthew Norton from People Plus Purpose engages in a conversation with Dr. Katie Lee, a renowned dentist, author, speaker, and entrepreneur. Dr. Lee shares valuable insights on leveraging a passion for dentistry...

  9. Uniting Dentists: Dr. Kianor Shah on Health Freedom, AI, and Global Collaboration

    Join Dr. Matthew Norton of People Plus Purpose on "The Truth Behind Dentistry" as he welcomes Dr. Kianor Shah, a renowned dentist, inventor, and entrepreneur from Palm Desert, California. Discover Dr. Shah's inspiring journey across over 300 dental offices and his pioneering role in the Global...

  10. Transforming Dental Tech: Greg Biersack's Revolutionary Approach to Empowering Service Technicians

    Meet Greg Biersack, the founder, CEO, and business growth coach of Reach Dental Equipment Service. The company is dedicated to helping dental technicians succeed and to eliminating stress related to equipment for their clients. Their purpose is to help Their technicians reach their potential…

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  11. The Patients Scheduling Software For Dentists | Hemingway AI

    Booking appointments have never been easier! Are you thinking about how to increase your revenue and reduce the no-shows in your dental office? The Patient Scheduling Solution you've been looking for is here! Dr. Matthew Norton of People Plus Purpose sits with Rohit Chaparala and Sam Detjen, the...

  12. The Secret to creating meaningful connections and bonding with your patients

    "Choose the right method to communicate with your patients" That's what Majid Tabib is talking about in this episode of The Truth Behind Dentistry with Dr. Matthew Norton of People Plus Purpose. Majid is the CEO and founder of Viva Concepts (www.vivaconcepts.com) where they work with many…

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  13. Becoming An Independent Dental Hygienist. Close The Gap Between Dental Hygiene and Entrepreneurship

    Dr Matthew Norton of People Plus Purpose talks with the independent dental hygienist and entrepreneur Amber Correra. She talks about her passion for Dentistry and how she became an independent dental hygienist owning her dental practice while maintaining her work-life balance. Amber actively...

  14. Get More New Patient Referrals And Give Your Patients The Best Experience

    "How to close the referral loop?" Dr. Sam Ahani answers this question in this episode of The Truth Behind Dentistry as Dr. Matthew Norton sits with him to learn more about his company, Refera, and how it helps dental patients get the best experience while helping specialists get more referrals…

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  15. Preparing For A Dental Hygiene Job Interview with Risa Cohn

    "Does Hygiene School Prepare You To Get A Job?" This is the question answered in this episode of The Truth Behind Dentistry. Dr. Matthew Norton of People Plus Purpose sits with Risa Cohn to talk about the process of preparing for an interview and how most schools don't prepare their students for...

  16. What Is Stopping Patients From Getting The Dental Treatment They Need?

    Why are patients refusing treatment?! In this new episode of The Truth Behind Dentistry, Dr. Matthew Norton of People Plus Purpose interviews Eric Vickery, the president of Coaching All-Star Dental Academy. They talk about a very important topic in Dentistry, case acceptance, and they discuss the...

  17. Provide Dental Care For Your Patients In A Unique Way And Improve The Patients' Experience

    In this episode of The Truth Behind Dentistry, Dr. Matthew Norton of People Plus Purpose interviews Etan Walls, The author, strategic advisor, and CEO of Strong Walls Consulting. With over 20 years of experience in the healthcare industry, Etan is a passionate and innovative leader who strives to...

  18. Meet Dr. Gerry Curatola, The Father Of Modern Biological Dentistry

    In this episode of The Truth Behind Dentistry, we're honored to have Dr. Gerry Curatola as a guest. Dr. Gerry Curatola is a distinguished biologic restorative dentist with an impressive career spanning over four decades in clinical practice. Dr. Curatola is a pioneer in the field of biologic...

  19. Patient-Specific Implants. The New Revolution In The Dental World!

    In this episode of The Truth Behind Dentistry, Dr. Matthew Norton of People Plus Purpose interviews Iris Wedeking the CEO and Co-Founder of iDENTICAL, an early-stage company that is revolutionizing tooth replacement with drill-free dental implants. She talks about how they customize every implant...

  20. Meet The Tooth Cop! From Working With The Government To Working With Dentists!

    In this episode of The Truth Behind Dentistry, Dr. Matthew Norton of People Plus Purpose talks with Duane Tinker, AKA "The Tooth Cop" of The Dental Compliance Specialists. Duane has over 10 years of experience working with Dentists in the field of Compliance. He has worked with government…

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  21. What Is A Digital Footprint And How To Build Yours With John Stamper

    What is the digital footprint? How can you build and humanize a digital footprint for your practice or company to make it relatable and closer to your clients? John Stamper of John Stamper Media answers these questions in this episode of The Truth Behind Dentistry. He talks with Dr. Matthew…

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  22. If You Are A Burned Out Dentist... This Episode Is For You!

    In this episode of The Truth Behind Dentistry, Dr. Jeff Buske talks with our host, Dr. Matthew Norton of People Plus Purpose about being burned out and how he managed to turn his life around fighting the stress and burnout. #thetruthbehinddentistry #peoplepluspurpose #burnout

  23. Dental Myths Debunked: You Don't Need New Patients To Grow Your Practice

    As dental professionals, we hear a lot of dental myths that we're not sure if they're true or not. In this episode of The Truth Behind Dentistry, Dr. Matthew Norton of People Plus Purpose talks with Michal Chorny about these myths and correcting some of them. Micky is the co-founder and CEO of...

  24. Turn your dental practice into a dental spa and make your patients comfortable

    In this episode of The Truth Behind Dentistry, Dr. Norton speaks with Jessica Martin, the Healthcare consultant, licensed psychologist, speaker, and the founder of Martin Management. Jessica sees that her mission is to help dental offices elevate the patient experience and finally take the dread...

  25. Should You Use Chlorhexidine Mouthwash?

    Is Chlorhexidine Mouthwash Toxic? Liz Lundry RDH answers this question as she talks with Dr. Matthew Norton of People Plus Purpose about the effect of some mouthwashes and what they do to your body. She also talks about the connection between your mouth and your body, and how she helps dental...

  26. Discover The Cool Upcoming Trends In The Dental World With Dr. Arash Hakhamian

    Dr. Arash Hakhamian of Dentulu talks with our host, Dr. Matthew Norton of People Plus Purpose to talk about the recent technologies that we will witness in the upcoming years in the world of dentistry. They also talk about teledentistry and Dentulu. This interview is for everyone interested to…

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  27. Sleep Easier, Breathe Better, And Learn How to Deal With Stress | Treat Your Sleep Apnea

    In this episode of The Truth Behind Dentistry, Dr. Matthew Norton of People Plus Purpose interviews Dr. Steven E. Todd, the integrated sleep specialist and the international speaker. Dr. Steven Todd is a Zyppah-certified and ResMed-certified dentist specializing in providing the latest advances…

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  28. Increase Your Revenue, Thrive, and Enjoy Your Life!

    In today's The Truth Behind Dentistry episode, Dr. Matthew Norton of People Plus Purpose talks with Tracy Cherpeski, the business consultant, executive coach, and podcast host. Tracy is on a mission to help practice owners decrease the chaos and overwhelm in their business and unshackle…

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  29. How To Be Efficient While You Enjoy Working In Your Dental Practice

    Dr. Evelyn Samuel of @TheEfficiencyInstitute-DrEvely is interviewed by Dr. Matthew Norton of People Plus Purpose on this The Truth Behind Dentistry episode. Dr. Samuel is a dentist, dental practice efficiency coach, orator, and author. Dr. Samuel created The Efficiency Institute to give small...

  30. How Your Dental Hygienist Can Save Your Life With The "Queen of Dental Hygiene"!

    Dr. Matthew Norton of People Plus Purpose sits with Barbara Tritz, the RDH, Oral Health and Wellness Coach, and Orofacial Myofunctional Therapist. She talks about her journey, how she became a biological dental hygienist, and how being a biological dental hygienist helps her get her patients...

  31. Protect And Improve Your Mental Health As A Dental Professional

    In this episode of The Truth Behind Dentistry, Dr. Matthew Norton of People Plus Purpose talks with Dr. Jarod Johnson, the pedodontist with a great passion for education and mental health. Dr. Johnson talks about the one and a half years that he spent suffering from depression and anxiety and how...

  32. How to sell your Dental Practice with a smooth transition

    In this episode of The Truth Behind Dentistry, Dr. Matthew Norton of People Plus Purpose interviews Philip Cole, the founder of KLAS Solutions, mentor, and transition consultant. He helps doctors to transition their practices. He believes that every transition should be to make sure their...

  33. Ask Your Patients The Right Questions

    In this episode of The Truth Behind Dentistry, Dr. Matthew Norton interviews Liz Lord, the professional business coach & trainer. They discuss the importance of communication between the dentist and the patient and how asking the right questions helps dentists diagnose and treat. Liz also talks...

  34. Can Diet Help You Outlive Your Terminal Cancer Prognosis?

    We were very fortunate to interview Dr. Al Dadenberg just a few months before his passing. In this episode of The Truth Behind Dentistry, Dr. Dadenberg talks with Dr. Matthew Norton of People Plus Purpose about how he was diagnosed with terminal cancer back in 2018 and as a nutritional...

  35. How to Deal With Anxiety in Your Dental Office

    Dr. Matthew Norton of People Plus Purpose meets with Bonnie Brindle, the transformational coach. They talk about Anxiety for dental patients and dental staff as well, as how you should deal with it. Bonnie also talks about her personal journey with anxiety disorder and how she became a mental...

  36. How to Get Dental Patients to Say YES to Treatment | Increase Treatment Plan Acceptance

    Do you want to boost your treatment acceptance and increase your case acceptance rate? Meet Darren Kaberna, the business coach with an MBA in Finance and Marketing with a Master's thesis in Retirement Planning. Our host, Dr. Matthew Norton of People Plus Purpose talks with him about how he helps...

  37. What are your teeth trying to tell you about your health?

    In this episode of The Truth Behind Dentistry, Dr. Matthew Norton Hosts Dr. Marielle Pariseau. Marielle Pariseau is a dentist, entrepreneur, and founder and CEO of Teeth First. She is an explorer engaged in the complex discovery of how the community can contribute to oral health as part of its...

  38. The Three Steps For An Effective Hiring Process

    In this episode of The Truth Behind Dentistry, Dr. Matthew Norton talks with Anthony Blanco, the professional services business coach with 20+ years of experience, and a specialist in coaching high-performance dental practices. They talk about the hiring process in your dental practice and the...

  39. How To Find The Best Candidates to Join Your Dental Staff

    In this episode, Dr. Norton of People Plus Purpose is joined by Robyn Reis, Dental Practice Coach, Speaker and HR/Hiring Consultant whose love for people and dentistry made creating a coaching company a natural fit. Listen as Robyn shares ways to make the recruiting process easier, cutting…

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  40. Squeeze All The Juice Out of Your Dental Practice

    In this episode of The Truth Behind Dentistry, Dr. Matthew Norton of People Plus Purpose talks with Andre Shirdan. Andre is an author, inspirational/motivational speaker, certified software trainer, CAD/CAM/CBCT training professional and National Speaker. They talk about how Andre got into the...

  41. How To Build Your Dream Dental Team With Damaury Escotto

    In this episode of The Truth Behind Dentistry podcast, Dr. Norton of People Plus Purpose interviews Damaury Escotto, Coach and Revenue Manager with Benco Dental. With insider knowledge of dental practices from dental assistant to hygienist to managerial roles, Damaury calls teams to extend…

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  42. Is Being An Associate Dentist The Only Way? What Should Practice Owners and Dentists Do?

    If You are a new graduate from dental school, this video is for you. In today’s episode Dr. Norton of People Plus Purpose interviews Kathy Lamont, The Practice Transition Catalyst. She shares her journey from hygiene, to sales, to multi-office management, DSOs, and associate onboarding. Kathy’s...

  43. How to Run a Successful Dental Practice | With Ben Shaver

    In this episode of Truth Behind Dentistry Podcast, Dr. Matthew Norton of People Plus Purpose talks with Ben Shaver, the dental business coach and advisor who speaks about the key elements for dental practice owners to be aware of for the Sustainability and growth of their practices. Ben also…

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  44. After Ten Years of Being a Dentist …She Quit!

    n this episode of The Truth Behind Dentistry, Dr. Norton of People Plus Purpose talks with Dr. Laura Brenner who shares her 10+ year journey hoping life as a dentist would get easier, but it didn’t. Laura openly shares common traits other dentists might also be experiencing: shame, the burden of...

  45. How to Lead Your Dental Team and Solve The Challenges They Face

    Meet our hosts, Dr. Matthew Norton the founder of People Plus Purpose talking with Darius Somekhian, the co-founder of Pair Dental and the head of business development in Cloud Dentistry. Dr. Norton made a commitment over 30 years ago, as part of healing through the hardship of his own personal...

  46. How To Maintain Effective Communication In Your Practice | With The Chaos Slayer Samantha Jones

    In this episode, Dr. Matthew Norton of People Plus Purpose is joined by Samantha Jones, dental systems specialist and creator of Compass Dental Practice Solutions. They discuss how communication affects your AR and what needs to shift so that you get what you want from your practice and your...

  47. Meet Kim Brozovich, The Expert in Leading Dental Practices to Success

    Our host, Dr. Matthew Norton of People Plus Purpose interviews Kimberly Brozovich, the Founder and CEO of MacLeran and Vaughan. Kim has a nearly 25-year history in the dental industry. She has led practices to success by creating growth strategies leading to increased productivity and…

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  48. Preserving Independent Dentistry Like Superman

    The Truth Behind Dentistry Meet legend Bob Affleck. Wisdom and truth meet at the crossroads in this episode of The Truth Behind Dentistry, hosted by our resident host Dr. Norton from People + Purpose. Bob has been a seasoned entrepreneur on the business banking brokerage side of dentistry for…

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  49. Deborah Carrier, RDH, A Hygienist Entrepreneur With The #1 Scrubs In The Dental Industry

    The Truth Behind Dentistry Meet Deborah Carrier, a dental hygienist who took the plunge to become an entrepreneur & founder of Twice as Nice Uniforms. Today, her scrubs are the best scrubs money can buy. Imagine scrubs with a unique patented feature that allows thermal balancing. In other words,...

  50. The Ultimate Approach For Practice Owners To Offer In-House Orthodontic Services

    The Truth Behind Dentistry Harvard Orthodontist Dr. Ingrid Murra takes on the dental industry by creating a platform called TwoFront. For years we have pointed out that the operational cost and bandwidth burden for managing In-House Orthodontics is taxing for dental offices, and the ideal…

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ABOUT THIS SHOW

The Truth Behind Dentistry covers topics of interest to dentists and those in the dental industry.

HOSTED BY

Pair Dental

Frequently Asked Questions

How many episodes does The Truth Behind Dentistry have?

The Truth Behind Dentistry currently has 59 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.

What is The Truth Behind Dentistry about?

The Truth Behind Dentistry covers topics of interest to dentists and those in the dental industry.

How often does The Truth Behind Dentistry release new episodes?

The Truth Behind Dentistry has 59 episodes. Check the episode list to see recent publication dates and frequency.

Where can I listen to The Truth Behind Dentistry?

You can listen to The Truth Behind Dentistry on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.

Who hosts The Truth Behind Dentistry?

The Truth Behind Dentistry is created and hosted by Pair Dental.
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