The Ty Brady Way

On this episode of The Ty Brady Way, Ty sits down with Rome Madison, a two-decade veteran of the precision medicine and life science industry turned keynote speaker, author, and confidence coach, for a conversation that is equal parts biography, business wisdom, and raw inspiration. Rome unpacks a journey that began not in a lab or a lecture hall, but on a football field in small-town Dennison, Texas, where he graduated college with a 2.0 GPA in general studies before teaching himself the language of genetics and genomics from medical school libraries. He spent his early career at the ground floor of the precision medicine revolution, building networks of key opinion leaders at top medical schools before eventually rising to VP of Sales. When a leadership regime change left him tutoring his own peers and spoon-feeding the industry to the very people he reported to, he made the leap in 2016 to launch his own consulting firm, Genomic Selling Solutions, helping early and mid-stage life science companies stop burning through capital and start competing with sound strategy. His first client? A multi-billionaire doctor who was making headlines for claiming he would cure cancer, whom Rome approached cold at a major oncology conference by walking straight past his entourage and sticking out his hand. The heart of this conversation is confidence, and Rome’s framework for building it. He breaks down the three anchors he teaches in his Confidence Clinic: acceptance of who you are in the moment, self-competence rooted in your genuine areas of strength, and strategy, even an imperfect one. Together, these three things allow anyone to show up powerfully, not because they have it all figured out, but because they’ve stopped letting what they lack drown out what they know. He speaks candidly about imposter syndrome, noting that a persistent 2.0 GPA graduate with no PhD had to override every instinct telling him he didn’t belong before he could build something remarkable. Rome also offers one of the most refreshing definitions of success you’ll hear, pushing back on the idea that hitting a revenue number or acquiring a status symbol constitutes a life well built. To Rome, success is a place you live, not a moment you reach, and it has to be defined by meaning and fulfillment first, with the metrics following behind. He traces that philosophy back to a season of unemployment early in his career, when a college friend mailed him a copy of The Purpose Driven Life and its opening words, “It’s not about you,” rewired how he saw everything. That single habit of reading, of biographies, of books that challenged and stretched him, is what gave him the discipline to self-educate into one of the most specialized industries in healthcare. He closes with a tribute to the two people who shaped him most: his mother, the first college graduate in their family who put herself through the University of Texas as a single working mom and told Rome he had absolutely no excuse, and his grandfather Richard Jackson, born in 1920 in Chickasaw Indian territory, an eighth-grade education, 33 years at Southwestern Bell, a pig farm, real estate, and AT&T and Walt Disney stock that kept sending dividend checks long after he passed, ultimately funding Rome’s daughters’ college accounts. As Rome puts it, as a Black man in America, he knows he is his ancestors’ wildest dreams, and he wants every listener to stretch their vision of themselves just as wide.   As always, we would like to hear from you! Email us at [email protected] Or DM us on Instagram 🎙️ @thetybradyway 🔗 YouTube | romemadison.com

On this episode of The Ty Brady Way, Ty hosts a high-energy training call with his longtime friend and agency-building veteran Scott Heusser, who breaks down the four types of Medicare agents and shares the habits and strategies that helped him grow from a corporate career at United Healthcare to running an agency that wrote 7,000 applications in a single year. Scott opens up about his journey, from managing United Healthcare’s broker division and scaling from 25 to 1,200 agents overnight, to nearly quitting 80 times during his first year running his own agency on the East Coast, before the mentorship of Ty Brady and others helped him push through. Before diving into the four agent types, Scott challenges every listener to write down their top three daily priorities, backed by the sobering stat that only 11% of Americans actually accomplish their top three priorities each day. He also makes the case for 50 contacts per week for full-time agents, showing that 2,500 annual contacts at just a 10% conversion rate equals 250 applications, simply from opening your mouth and telling people what you do. Scott then walks through all four types. The lead driven agent relies on sources like Our Marketing, Target Leads, Lead Heroes, RGI, Facebook, and the Integrity Lead Marketplace, with the real differentiator being how hard you work the lead, not what you paid for it. The Medicare seminar agent hosts dinner events to deliver Medicare 101 presentations, with one of Scott’s North Carolina agents building a 300-client book doing nothing but seminars for two years. The Medicare kiosk agent works high-traffic locations like Walmart during AEP, county fairs, and even rural Dollar Generals, where Scott’s team once wrote 25 brand new to Medicare applications in a single county fair weekend. Ty adds a key distinction every kiosk agent needs to know: the rules restrict approaching people, but engaging someone or asking a question is a different matter entirely. Scott’s message is simple: success comes down to habits, hustle, and being willing to tell your story wherever you are.   As always, we would like to hear from you! Email us at [email protected] Or DM us on Instagram 🎙️ @thetybradyway with @heusserscott

On this episode of The Ty Brady Way, Ty sits down with Mike Saunders, a marketing strategist, keynote speaker, and the creator of the federally trademarked Authority Positioning Portfolio. The two have history, Ty was a guest on Mike’s show years ago, and now the tables have turned for a conversation that is equal parts business strategy, personal philosophy, and hard-won wisdom from someone who built something real the slow and honest way. Mike’s journey did not start in marketing. He spent a decade in the mortgage industry at JP Morgan Chase before the 2007 crash effectively wiped out the world he had built. Rather than wait it out, he got his MBA in marketing, launched his own firm, and promptly made every mistake a new entrepreneur can make, chasing every client, offering every service, and spreading himself so thin that nothing stuck. For four to five years he describes it plainly as a desolate and dark time, with a wife, four kids in private school, and the pressure of it all bearing down. But buried inside that stretch of struggle was the moment that changed everything, the day he handed out his first book at a conference and watched the room respond differently than they ever had to a PDF or a blog post. That one moment became the foundation of everything he does today. What Mike built from that moment is a concept he calls the Authority Positioning Portfolio, a done-for-you system that positions independent financial advisors as celebrity experts through podcast interviews, TV placements, press releases, and books, all indexed by Google and working around the clock to pre-frame trust and credibility before a prospect ever picks up the phone. He draws on a principle from 1960s philosopher Marshall McLuhan to explain why this works: the medium carrying your message gives it as much value, if not more, than the message itself. The same insight that might get ignored on a LinkedIn post becomes instantly compelling when it is delivered in a televised interview. It is not about the content changing. It is about where it is seen. One of the sharpest moments in the episode comes when Mike flips the script on the ghosting problem that plagues so many advisors. When leads no-show or disappear without explanation, most people assume it is a follow-up problem or a pricing problem. Mike argues it is a credibility problem, and the terrifying part is that no one ever tells you. They just quietly decide you are not worth their time based on what they found, or did not find, when they Googled you. The solution is not more ads. It is permanent, indexed, trust-building assets that are working even when you are not. Ty and Mike also dig into what separates people who succeed from those who stay stuck, and Mike’s answer is simple but unsparing. If you are not moving forward, you are moving backward, because everyone behind you is still moving forward. He shares the story of an advisor who chose the higher-priced package not because it was comfortable but because he had learned that every time he stepped into discomfort and trusted the process, it worked out. That, Mike says, is exactly the mindset of someone ready to grow. He also introduces his daily VIP Three habit, three outreach touches per day to referral sources or strategic alliances, and his end-of-day practice of recording one good thing, a simple discipline that keeps gratitude and momentum running in the same direction. The episode closes with Mike finishing one of Ty’s sentences in a way that lands hard. You either win or you lose? Wrong. You win or you learn. It is a phrase that captures the entire arc of Mike’s story, from mortgage crash to marketing mastery, and it is the principle he would leave anyone with who is just getting started. Mike can be reached at MikeSaunders360.com, where his full authority hub, interviews, and contact information are all in one place.   🔗 https://mikesaunders360.com/ 🎙️ @thetybradyway   As always, we would like to hear from you! Email us at [email protected] Or DM us on Instagram @thetybradyway

On this episode of The Ty Brady Way, Ty sits down with Peter Justen, a serial entrepreneur, efficiency expert, and the man on a mission to fix one of the most broken application processes in America. Peter’s background reads like a masterclass in reinvention, from driving a bulldozer as a kid in a town where your options were the steel plant or the auto factory, to building nationwide mortgage banking companies, testifying on Capitol Hill, and constructing entrepreneurship ecosystems for cities, state governments, and even the nation of South Africa. What ties all of it together is a single question he has asked his entire life: why not? Peter’s pivot into the world of Medicaid was not a calculated business move. It was personal. When he moved his mother to Virginia in her mid-eighties and tried to get her enrolled in a program she was perfectly qualified for, what should have been a straightforward process turned into a four-month ordeal of back-and-forth letters, confusing questions, and daily phone calls filled with fear and anxiety from a woman who just needed to know if she could afford her medication. One of the application questions asked his 85-year-old mother if she was pregnant. That was the moment Peter decided someone had to fix it, and if not him, then who? What he built is remarkable in its simplicity. By hiring a data science firm to identify only the questions that truly matter, Peter’s team reduced Virginia’s 200-plus question application down to roughly 20. The entire process now takes about 12 minutes from start to finish, pulling third-party verified data to auto-populate the application rather than burdening already-stressed applicants with information they may not have on hand. For the states, the result is an application that arrives complete and pre-verified, cutting processing time and costs by roughly 75%. One cost-benefit analysis for a mid-sized southern state projected savings of approximately $2 billion per year after paying for Peter’s platform. The conversation takes a powerful turn when Peter connects this work to the rural hospital crisis gripping America. Roughly 70% of rural hospitals are currently operating in the red, driven largely by $42 billion a year in uncompensated care for patients without insurance. Peter explains that an estimated 35% of those patients are eligible for Medicaid but never apply due to the intimidating complexity of the process. His solution is to embed the 12-minute application directly into hospital workflows, at the appointment desk, in the emergency room, anywhere a patient first makes contact, so that the Medicaid clock starts ticking immediately. Since Medicaid reimburses from the date of application rather than the date of approval, even a same-day submission can make an enormous financial difference for both the patient and the hospital. Ty and Peter also dig into the fraud problem that is costing the Medicaid system an estimated $75 billion a year, with Minnesota’s scandal making headlines as just one example of a nationwide issue. Peter is clear that the answer is a surgical scalpel, not a machine gun. Cutting fraud without cutting off the people who genuinely need care is the only acceptable outcome, and his platform is built to detect fraud before it enters the system rather than chase it afterward. He shares the story of a 43-year-old man undergoing chemotherapy who lost his Medicaid coverage simply because he was too sick to complete the renewal application, a consequence that is both heartbreaking and entirely preventable. Peter closes with a message he wants everyone to hear: Medicaid is not just for poor people. It is for people who need help, and the social stigma surrounding it is keeping eligible Americans from accessing care they have every right to receive. He has also written a book on the history of Medicaid and is giving away free copies to anyone who reaches out directly. His contact information will be in the show notes. 🔗 https://www.linkedin.com/in/peterjusten 🎙️ @thetybradyway   As always, we would like to hear from you! Email us at [email protected] Or DM us on Instagram @thetybradyway

On this episode of The Ty Brady Way, Ty welcomes filmmaker and firefighter Tyler Volson, who shares his remarkable journey from firefighting shifts to building a thriving videography business. What began with documenting homes and weddings quickly expanded into filming outdoor expeditions across the globe before Tyler found his true niche in youth sports. Tyler talks about how sports videography has transformed his career by helping athletes showcase their talents to recruiters while giving parents the chance to simply enjoy the game. He opens up about the early days of offering free shoots to build his portfolio, the lessons learned from pricing creative work, and the challenge of balancing passion with profitability. Ty and Tyler also discuss what it takes to scale a creative business, from trusting others behind the camera to building a production team that can grow with demand. With highlights that have reached millions of viewers online, Tyler’s story demonstrates how persistence, networking, and a willingness to take risks can turn creativity into lasting opportunity.   As always, we would like to hear from you! Email us at HYPERLINK [email protected] Or DM us on Instagram @thetybradyway https://www.instagram.com/thetybradyway/

On this episode of The Ty Brady Way, Ty is joined by Ryan Dalley as he shares his journey from playing baseball and taking up bull riding on a dare, to eventually transitioning into the electrical trade. Ryan explains how, after a serious rodeo injury, he shifted focus, starting his own electrical company specializing in federal jobs. Despite challenges in growing the business, Ryan’s persistence paid off, and now he’s considering an exit strategy to pursue new passions like Medicare. Both Ryan and Ty Brady reflect on the importance of coaching youth sports, highlighting the rewarding experience of watching kids develop both skills and character. They discuss the patience required to teach different types of learners and how coaching goes beyond the game, shaping future leaders. Ty and Ryan reflect on how the bond between coaches and players often feels like family due to the significant time and effort invested. Throughout the conversation, Ryan emphasizes the value of community, whether it’s the tight-knit rodeo world or the supportive environment of team sports. He also shares the realities of entrepreneurship, balancing freedom and responsibility while planning for the next chapter in life. The episode beautifully blends stories of grit, growth, and the impact of mentorship.   As always, we would like to hear from you! Email us at [email protected] Or DM us on Instagram @thetybradyway https://www.instagram.com/thetybradyway/