PODCAST · business
The Unconventional RD Podcast
by Erica Julson
Are you ready to think outside of the traditional employment box and create your own unconventional income streams?? Then you're in the right place. Each week, dietitian Erica Julson talks all things online-business, to help you start, grow, and scale your own digital empire.
Episodes
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How I Built My AI Business Assistant
I'll admit, I've had a serious case of AI FOMO this past year. It seemed like all my peers were getting real work done with AI every single week... and with a one-year-old at home and way less time to work, I wasn't one of them yet. So over the last few months, I built myself an AI business...
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AI Search, Explained: What AI Overviews, ChatGPT, and AEO Mean for Your Online Business
Have you opened a marketing newsletter lately and felt like everyone is speaking a new language? AEO. GEO. LLMs. AI Overviews. Citations. If you've been nodding along, but secretly feeling a little lost, I want you to know you're not behind, and I'm here to catch you up. In this episode, we'll...
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The Website Metrics That Used to Matter (and What Matters Now)
The digital publishing world has shifted. And if you've pivoted from monetizing with display ads to actually selling something to your audience... ... you need to make sure you've updated the metrics you're tracking as well. In this episode, we cover: Why more pageviews no longer automatically...
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Feeling frustrated? Please remember this.
If you're feeling kind of "meh" about your biz at the moment... ... you're not alone. The last few years have been tough for many of us. But in this episode, I'm hoping to put the current digital landscape into some context, empathize with the uncertainty you might be feeling, and then encourage...
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Transcending Beyond "Blogging" in 2025
If you've been a subscriber for a while, you know that every year, I release my digital marketing "trends-to-watch". This year, life has been life-ing hard, and even though I wrote 20+ pages of thoughts, I haven't shared them in-depth with you yet! These trend predictions are some of my most...
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Will people PAY for information they trust?
Welcome back to episode #6 (out of 6), where I review my 2024 digital marketing predictions. 🥳 In today's episode I'm talking about my sixth 2024 trend prediction: More people will PAY for information they trust Last year, I predicted that people would become discontent with low quality AI…
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Let's catch up...
Hey-o! I'm back, after a bit of a hiatus, so let's catch up! Find out what I've been up to over the last 6 months + what to expect from me (and the biz) for the rest of 2025 :) SUBSCRIBE to my podcast for more SEO and online business tips. ◽️◽️◽️◽️◽️◽️ 🔥 HOW I CAN HELP YOU: 🌟 Search Savvy...
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Focus on THIS to *wow your readers* (and Google!)
Welcome back to episode #5 (out of 6), where I review my 2024 digital marketing predictions. 🥳 In today's episode I'm talking about my fifth 2024 trend prediction: The Importance of Personalization and Good User Experience Last year, I predicted that personalized marketing and providing a good...
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Don't ignore this marketing staple in 2025!
Welcome back to episode #4 (out of 6), where I review my 2024 digital marketing predictions. 🥳 In today's episode I'm talking about my third 2024 trend prediction: Email Marketing Becomes Popular Again Last year, I predicted that creators would double-down on email and that it would become a...
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The Rise of Social Media SEO?
Welcome back to episode #3 (out of 6), where I review my 2024 digital marketing predictions. 🥳 In today's episode I'm talking about my third 2024 trend prediction: The Rise of Social Media SEO Last year, I predicted that creating social media content to rank in Google (instead of just going…
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Publisher Model vs Online Business - Who's Winning in 2025?
Welcome back to episode #2 (out of 6), where I review my 2024 digital marketing predictions. 🥳 In today's episode I'm talking about my second 2024 trend prediction: Diversifying Beyond the Publisher Model Last year, I believed that content creators would start pivoting beyond just the "rank and...
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New Ways to Optimize Your Content for AI in 2025
Woohoo! It's that time of year again when I review last year's digital marketing predictions to see how well I predicted the future and then make my new marketing predictions for 2025. These prediction posts are some of my most popular content all year, so I can't wait to share this year's...
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10 High-Impact Ways to Promote Your Blog for Maximum Reach
My personal list of 10 essential tasks to promote your content to get the maximum reach after publishing. ****** 🌟 Learn exactly how to grow your audience with long-form, search-based content 👉 https://www.theunconventionalrdbb.com/search-savvy/ 📋 Download the FREE blogging checklist here:...
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THIS Is Why I'm Ditching High-Ticket Courses...
It's true. I'm ditching the high-ticket course model. After 3 years of successfully selling my high-ticket (to me, that's ~$1k+) signature course … … I'm over it. (No shame to anyone who still operates within this business model, I just feel like I'm outgrowing it.) 💎 Here's why: 00:00 - 00:20:...
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Should I Burn It All Down?
Today, I'm coming with a personal episode. I actually sent out an email about this to my list a few weeks ago, opening up about some of the struggles I'm currently experiencing as a mompreneur. But I know that not everyone reads my emails, so, at the suggestion of one of my students, I decided to...
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How to Make Your Free & Paid Content Work Together (to grow your biz!)
Free vs paid content... how do you decide?? When you're first starting out online, it's easy to worry that giving away "too much" will torpedo your sales. But that couldn't be further from the truth! Let me show you the value of free content and how it integrates with and supports your paid…
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10 New Ways to Use Facebook Groups for Business (#2 is 🔥🔥)
As you probably know, SEO is my jam for getting eyeballs on your content initially. But then what? You've got to give people a reason to stay, come back, and, most importantly, seek you out intentionally. That's where building a community comes in. And one of my favorite (and free) ways to build…
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How to Create Raving Fans: Your 5 Step Playbook
I'll be honest... creating a community of raving fans doesn't happen overnight. BUT there are 5 specific things you can do to transform your passive followers into superfans who will become your brand's biggest cheerleaders and look forward to everything you put out. I've been building businesses...
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Why You NEED an Email List in 2024
If you've been on the fence about whether or not to start an email list, this video is your official sign to get started! No matter what marketing channels you use to grow your audience, building an email list will create a *direct* connection with your people and future-proof you against future...
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Don't Know Your Niche? Listen Up.
If you're a dietitian who's thinking about starting a business, you've probably heard all about the importance of niching down. How many times have you heard, "The riches are in the niches", or "When you speak to everyone, you speak to no one"? (Probably one million.) But… what if you don't know...
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7 Reasons Why Your Blog Is Not Making Money
If you've been publishing content on your site, but you're not making any money (yet) - chances are it's due to one of these 7 reasons. 🔥 Watch my FREE training to learn my 4-step framework for getting more people to your website (without spending all day on social media or spending any money on...
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6 Digital Marketing Trends to Watch in 2024
In this episode, I'm sharing 6 digital marketing trends to watch in 2024. After listening, you'll be WAY ahead of the curve and won't get caught off guard by the changing online landscape. Plus, I'm reviewing last year's predictions to show that I'm actually pretty dang good at predicting this...
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Avoid THESE Mistakes If You Want to Grow in 2024 and Beyond
A new era of search is coming - is your website/brand ready? In this episode, we'll discuss the most common blogging mistake I've seen from bloggers who were hit by the Helpful Content Update in September 2023, plus my best tips on how to recover. I'll also review a few sites that were positively...
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Google's Helpful Content Update 2023 + Future-Proofing Your SEO Efforts
In this episode, I'm discussing Google's September 2023 Helpful Content Update and its impact on food and nutrition bloggers. We chat about what Google says "helpful content" is, how you can make sure you're in alignment with best practices, and discuss some ways to future-proof ourselves for the...
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6 Quick SEO Wins (That Take 20 Min or Less to Implement)
After analyzing hundreds of websites, I've noticed that there are a few common SEO mistakes that come up again and again, but are (thankfully) relatively quick fixes. If you're an experienced blogger, hopefully, you already have most of these things in place, but sometimes it's easy to get tunnel...
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How to Find Blog Post Ideas in 30 Minutes or Less | 6 Quick & Easy Tips
Totally stumped on what to blog about next? Get out of your creative rut and let me show you how to come up with 30+ blog post ideas in 30 minutes or less. Use these strategies to dump all your ideas in one place, then refine them and pop them right into your content calendar. Then all you have…
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A Quick, FREE Way to Find Your Top 10 Keywords
Ever wonder how people find your website via Google? Curious about what people are typing into the search bar to find you? Today, I'm sharing a quick way to find your top ten keywords in two minutes, completely free. Prefer to watch on YouTube? Check out my channel right here.
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How Do I Make Time For My Blog? 3 Proven Methods from a 12 Year Blogging Veteran
If your plate is full and you're wondering, "How do I make time for my blog?", then this episode is for you. I'm sharing 3 key ways you can blog without it taking over your life. Yep, you can make time for your blog and become a productive blogger with these simple blogging hacks. Read the full...
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Grow Your Audience WITHOUT Social Media - It's Possible!
When it comes to growing an audience online, most people's brains instantly go to social media... But guess what? That is NOT the only (or even the best) way to gain a following! You CAN grow a ginormous audience... ... WITHOUT showing up on video or stories or reels every day. ... WITHOUT coming...
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The 3 Blogging Business Models - Which One Are You?
After helping hundreds of dietitians get started online, I've discovered there are just THREE main Blogging Business Models. .. ... but most people DON'T KNOW which bucket they fall into... ... and thus are focused on the WRONG THINGS for growing their businesses. Don't let that be you! In this...
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125: How I'm Pivoting My Business In 2023 {Life Updates!}
This week's episode is straight from the heart. No show notes, just some personal updates on how things will be changing around here for the rest of 2023. Tune in to find out what's been going on behind the scenes in my life, some business epiphanies I've recently come to, and what I'll be doing...
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124: This Simple Hack Got Me 7,000+ Email Subscribers
This week on the podcast, I'm coming at you with a quick tip episode. I'm going to share one simple tactic that grew my email list to over 7,000 subscribers, without doing ANY other type of promotion. Honestly, the answer is so simple, it will probably shock you. Tune in right now to find out...
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123: How to Find Your Niche as a Dietitian
If you're a dietitian who's thinking about starting a business, you've probably heard all about the importance of niching down. But… what if you don't know your niche? What are you supposed to do? In this episode, I'll walk you through four clear steps to finding your niche as a dietitian so that...
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122: 8 New AI Tools Coming to the Google Ecosystem
As promised, in this episode I'm going to go over the rest of the exciting announcements Google made at their Google I/O conference a few weeks ago. As I said last week, the bulk of this conference was centered around AI and they actually revealed 8 new AI features that will be coming to the…
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121: 3 Huge Changes Coming to Google Search (+ How to Adapt)
On May 10th, Google had its big annual conference, called Google I/O, where it announces all the exciting things its working on and plans to release throughout the year. This year, the focus of 90% of what they presented was AI. (No surprise there, really, given all the developments in AI over…
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120: 20 Tips for Staying Motivated on the Road to Mediavine
This week, I'm pulling from the archives of an office hour recording that I did in late 2022 for my SEO Made Simple students. Once a month, I do a one-hour live call for students where I answer their questions, demonstrate how to do things, share SEO news, and more. During this particular call, a...
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119: How to Become a Trustworthy Source of Health Information Online
If you've been paying attention to the last few rounds of Google updates and announcements, you may have noticed a huge emphasis on this concept of EEAT (experience, expertise, authoritativeness, and trustworthiness). And within this concept of EEAT, Google repeatedly emphasizes the notion that...
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118: Impacts of the March 2023 Core Update on Health & Food Blogs
As you may or may not know, Google recently rolled out the March 2023 Core Algorithm Update. Like all google algorithm updates, this was designed to improve the quality of the search results and rank the most helpful content possible. But no one really know what's going on behind Google black...
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117: How The Autism Dietitian Earns a Full Time Income Online Without 1:1 Work - Brittyn Coleman
If you are currently running a private practice, but are yearning to build income streams that don't require you to trade your time directly for money, then listen up. Today, I'm chatting with Brittyn Coleman, also known as The Autism Dietitian, about how she was able to gradually transition away...
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116: The Power of Passive Income Streams for Creating Space in Your Life & Business - Melanie Betz
This week I'm interviewing Melanie Betz, the founder of thekidneydietitian.org, which is a blog and online business that helps people with kidney stones and chronic kidney disease. Melanie is also an SEO Made Simple student success story. She joined the course in January 2020 while still working…
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115: 6 Quick SEO Tips That Take Less Than 20 Minutes to Implement
Today I'd like to do something a little different on the podcast. I'd like to share 6 quick things you can implement on your website to improve your SEO, and each task should take about 20 minutes or less to complete. My goal here is to just share a few super common things I see come up again and...
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114: Why You Should Teach Online Before You're "Ready" - Cynthia Samanian
This week's conversation is a fun one. I'm chatting with Cynthia Samanian, founder of Culinary Creator Business School, about the importance of teaching online before you feel ready. And I would bet that this resonates with a lot of you listeners out there right now. Maybe you're excited about…
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113: From Squarespace Blogger to Multiple 6-Figure Online Business Owner - Sarah Almond Bushell
If you've been dabbling in blogging and online business but haven't taken the plunge and really started taking it seriously yet, then this is the episode for you. Today, I'm chatting with Sarah Almond Bushell, otherwise known as The Children's Nutritionist. Five years ago, Sarah decided to start...
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112: (Belated) Birthday Ask-Me-Anything
To celebrate my birthday this year, I asked people both in both of my Facebook groups if they had any questions for me — personal questions, business questions, life questions, whatever. If they dropped any questions in the post, I promised I would try to answer them in this podcast episode. So...
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111: Insights from the Gen AI Conference with Chrissy Carroll
In this episode, I'm chatting with fellow dietitian blogger, Chrissy Carroll, about all things AI. Chrissy recently attended an AI conference and then joined me on this podcast to share her key takeaways from the event. First, we chat about why Chrissy decided to attend an AI conference as a...
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110: How to Future-Proof Your Business in the World of AI
This episode is based on a question that someone in my Facebook group asked me: "In terms of artificial intelligence and the shifting digital landscape, what business model adaptations should entrepreneurs in the online space consider?" I was so excited to dig into this question and share my...
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109: Free vs Paid Content: How to Make the Distinction
One of the more common questions I get as an online business owner who creates content is, "How do you decide what content you put out for free and what content is paid?" If you're putting out a bunch of information on social media, YouTube, a podcast, or blog, why would someone buy from you?...
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108: SEO for Dietitians: How to Skyrocket Your Website Traffic
This episode is all about search engine optimization, or SEO. SEO has been an absolute game changer in my business and that of many of my students who have gone through my SEO Made Simple course. So I wanted to take some time today and do a podcast episode on this topic because it's incredibly...
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107: How to Make Extra Money as a Dietitian - 27 Best Ways
If you're a dietitian or other wellness professional, you've probably seen this question asked thousands of times (or asked it yourself): how can I make extra money as a dietitian? This question comes up a lot because the reality is that traditional dietetic jobs don't typically pay a lot of…
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106: Building an Online Business Empire as a Husband and Wife Dietitian Team - James Marin
Today on the podcast, I'm chatting with James Marin, a dietitian who co-runs a gut health-focused practice with his wife, Dahlia. They have been running their business together for almost a decade and it's gone through many iterations. It started as a side gig, then a sub-practice within a…
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ABOUT THIS SHOW
Are you ready to think outside of the traditional employment box and create your own unconventional income streams?? Then you're in the right place. Each week, dietitian Erica Julson talks all things online-business, to help you start, grow, and scale your own digital empire.
HOSTED BY
Erica Julson
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Frequently Asked Questions
How many episodes does The Unconventional RD Podcast have?
The Unconventional RD Podcast currently has 154 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is The Unconventional RD Podcast about?
Are you ready to think outside of the traditional employment box and create your own unconventional income streams?? Then you're in the right place. Each week, dietitian Erica Julson talks all things online-business, to help you start, grow, and scale your own digital empire.
How often does The Unconventional RD Podcast release new episodes?
The Unconventional RD Podcast publishes regularly with 154 episodes available. Check the episode list for the typical release schedule.
Where can I listen to The Unconventional RD Podcast?
You can listen to The Unconventional RD Podcast on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts The Unconventional RD Podcast?
The Unconventional RD Podcast is created and hosted by Erica Julson.
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