The Unforget Yourself Show
by Mark and Katie
Welcome to The Unforget Yourself Show where we use the power of woo and the proof of science to help you identify your blind spots, and get over your own bullshit so that you can do the fucking thing you ACTUALLY want to do!We’re Mark and Katie, the founders of Unforget Yourself and the creators of the Unforget Yourself System and on this podcast, we’re here to share REAL conversations about what goes on inside the heart and minds of those brave and crazy enough to start their own business. From the accidental entrepreneur to the laser-focused CEO, we find out how they got to where they are today, not by hearing the go-to story of their success, but talking about how we all have our own BS to deal with and it’s through facing ourselves that we find a way to do the fucking thing.Along the way, we hope to show you that YOU are the most important asset in your business (and your life - duh!). Being a business owner is tough! With vulnerability and humor, we get to the real story behin
Episodes
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From W-2 to Asset Owner: The Anti-Founder Path to Franchise Freedom with Greg Mohr
Greg Mohr, founder of Franchise Maven, a franchise consulting firm that helps ambitious professionals, investors, and business owners build wealth through franchise ownership. Through his Investigation Before Investment framework, Greg researches hundreds of opportunities and guides clients…
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Possibility Is Always Present: Rewiring the Way You Think About Business with Noelle Federico
Noelle Federico, founder of Unbreakable Wisdom & Fortunato Partners, a boutique consulting firm that helps entrepreneurs, executives, and leadership teams move beyond “fixed thinking” and create greater clarity, growth, and possibility. Through strategic advisory, executive coaching, and private...
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The Human Advantage in the Age of AI with Leslie Silverman
Leslie Silverman, a fractional CMO and Co-Owner of Hive180, a brand strategy and web development company that helps entrepreneurs gain clarity, strengthen their brands, and create websites and marketing tools that reflect who they truly are. Through brand strategy, website design, development…
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The 31 Things I’ve Learned from Nature with David Burrows
David Burrows, founder of Arkearth and Hivessence, two connected organisations helping people and businesses support personal wellness, sustainability, and pollinator conservation. Through honey-infused skincare products, habitat projects, environmental education, and a circular economy model,...
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When it rains it pours...but when it doesn't, it's like Vegas in the summer with Chris Astrella
Chris Astrella, founder of Government Guru Speaking and Consulting, who helps government professionals, educational institutions, and govtech companies strengthen their teams, services, and digital operations. Through conference speaking, interim staffing, grant writing, hiring support, digital...
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The importance of mental health in entrepreneurship with Mike Iwasiow
Mike Iwasiow, founder of Bookedin, a scheduling software company that helps tattoo artists, barbers, chiropractors, and other service-based businesses simplify bookings and run their operations more efficiently. Through an accessible platform designed for small businesses, Mike and his team make…
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Revenue Can Make the Business Bigger, But Only Self-Awareness Makes the Owner Freer with Ramiro Saborio
Ramiro Saborio, founder of StoicMind, a business coaching and leadership development company that helps entrepreneurs, CEOs, and leadership teams move from operational chaos to greater clarity, accountability, and freedom. Through coaching, strategic facilitation, leadership development, and...
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Surviving Fear, Understanding Love: My Journey Into Human Consciousness with Candace Stuart-Findlay
Candace Stuart-Findlay, founder of Empowered Whole Being Foundation, a quantum life transformation business that helps spiritually-conscious women entrepreneurs release unconscious limiting beliefs and expand into greater alignment, impact, and income. Through her Seven Figure Message to Millions...
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Finding the Perfect Fit, in Bras and in Life with Jene Sena
Jené Sena, bestselling author, journalist, on-air expert, and creator of The GemBra, who has helped women find better-fitting bras while building a distinctive career across media, marketing, and product development. Through more than 25 years of service journalism, television appearances, brand...
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Scaling Beyond the $100M Ceiling: The Shift from Operator to Visionary CEO with Allison Maslan
Allison Maslan, founder and CEO of Pinnacle Global Network, a global CEO mentorship and business scaling company that helps established entrepreneurs and leadership teams build profitable, sustainable, and founder-independent businesses. Through her proprietary SCALEit Method®, Allison and her…
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Saying Yes and Figuring It Out Later: Building a Marketplace Solo with AI with Danielle Fewings
Danielle Fewings, founder of Get Clear Beauty, a pricing transparency marketplace that helps patients compare aesthetic treatments by concern, budget, and location before they ever walk through the door. Through her platform, Danielle connects patients with upfront pricing from med spas,...
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Riding the Waves: My Journey to Owning My Power with Bridget Sorenson
Bridget Sorenson, founder of Blue Water Wave, a networking organization that helps professionals grow their businesses through strategic relationships, advisory resources, and high-level opportunities. Through exclusive events, regional chapters, golf networks, roundtables, and specialized…
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You Just Might Be More Ready to Write a Book Than You Think You Don't with Cindy Childress
Dr. Cindy Childress, ghostwriter and founder of the A-List Author Studio, who helps experienced therapists and coaches turn their deepest insights into relatable, story-driven self-help books. Through bespoke ghostwriting, developmental editing, group programs, retreats, and workshops, Cindy…
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Building a Family Legacy: Teaching the Next Generation to Steward Wealth with Gino Barbaro
Gino Barbaro, multifamily real estate owner and Money and Life Coach, who helps individuals and families build wealth, create a meaningful legacy, and become responsible stewards of their finances. Through real estate, mastermind programs, and one-on-one coaching, Gino shares the lessons he has...
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From Gym Owner to Economy Creator: The Courage to Let Go and Build Something Bigger with Mary Farias
Mary Farias, founder of IrisBlu Publishing and Magnet Mind Development, who helps entrepreneurs and authors build thriving personal economies around their unique interests, talents, and experiences. Through publishing support, personal development coaching, and her Economy Creators community…
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Building the Dream While Everything Is Still on Fire with Daphne Minks
Daphne Minks, founder of Twisted Reels Productions, an independent media and experiential entertainment company that helps creators, performers, entrepreneurs, and brands turn unusual ideas and powerful stories into productions and experiences audiences can see, hear, and step inside. Through...
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Six Burnouts Later: How I Finally Broke the Habit of Doing Everything Myself with Coleen Stubbs
Coleen Stubbs, founder of Simplified CEO Systems, a digital operations company that helps coaches, consultants, and service providers stop losing leads and build businesses that can run without them. Through GoHighLevel systems, automation, training, and done-for-you support, Coleen helps...
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Rewriting My Story: From Abuse to Abundance with Tiffany Carter
Tiffany Carter, money mindset expert, business mentor and strategist, and host of ProjectME with Tiffany Carter, a top 5 money and entrepreneurship podcast in 57 countries. Through her signature Emotional Based Sales Techniques™ framework, Tiffany helps entrepreneurs, coaches, creatives, and...
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Building Wealth Through Non-Food Franchising: A Smarter Path to Business Ownership with Jon Ostenson
Jon Ostenson, Founder and CEO of FranBridge Consulting, who helps aspiring entrepreneurs, executives, and investors build wealth through non-food franchise ownership. Through personalised consulting, education, and introductions to vetted franchise brands, Jon guides clients to find scalable...
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From Foster Care to Fortune 500: How Dark Work Builds the Identity You Can't Fake with Anthony Trucks
Anthony Trucks, founder of Dark Work and Speak to Freedom, who helps corporate leaders, high performers, and professional speakers build the identity, discipline, and systems required to create lasting success. Through keynote speaking, executive coaching, corporate workshops, and speaker…
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Resilience Always Wins with Lori Karpman
Lori Karpman, founder of Lori Karpman and Company and The Copy Lab, who helps businesses and professional services firms strengthen their operations, strategy, and content. Through her award-winning management consulting firm and content strategy agency, Lori combines 25 years of business...
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Becoming the CEO of Your Own Life with Rebecca Olsen
Rebecca Olsen, a global business owner and mentor who helps purpose-driven professionals and ambitious couples improve their health, build financial independence, and create greater freedom in their lives. Through a science-based wellness approach, direct selling, and personal mentorship, Rebecca...
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Alchemizing Energy, turning setbacks into comebacks with Kristin Sitek
Kristin Sitek, an Energy Alchemist, Intuitive, and Functional Health Practitioner who helps CEOs, visionaries, entrepreneurs, and leaders create deep transformation across the body, mind, and spirit. Through immersive one-on-one mentorship, Kristin combines psychic insight, multidimensional…
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When the High Achiever Becomes the Beginner with Lindsay Hennekey
Lindsay Hennekey, founder of Feel Good AF, a coaching business that helps high-achieving women quit drinking and rebuild trust in themselves. Through her Identity → Practice → Trust Method, Lindsay helps women change how they see themselves, respond differently in the moments they would normally...
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The Burnout Recovery Roadmap for Leaders with Rod Ezekiel
Rod Ezekiel, CEO of Redwood Leadership & Wellbeing, a leadership development organization that helps leaders and managers become more effective without sacrificing their mental, physical, or emotional well-being. Through mindset, health, and performance coaching, Rod equips leaders and their…
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How Changing My Name Brought Me Love, Success, and Luck with Novalee Wilder
Novalee Wilder, professional numerologist, author, teacher and founder of The Numerology School, who helps people better understand themselves and shape new identities through the numbers in their birthdays and the energy behind their names. Through numerology readings, name change sessions…
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Living Beyond the Diagnosis: How Mindset, Nervous System Healing, and Determination Helped Me Reclaim My Life with Jeanie Brookbanks-Smith
Jeanie Brookbanks-Smith, founder of Life After Diagnosis with Jeanie, a nurse coaching practice that helps people rebuild their confidence, health, and sense of possibility after a life-changing diagnosis. Through nervous system regulation, mindset coaching, healthy habit development, and...
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Bootstrapped at the Leading Edge: How Customer-Led Sales Built a Live Streaming Business with John Petrocelli
John Petrocelli, founder of Bulldog Digital Media, the world’s most experienced livestream studio, helping leading brands create interactive live video experiences that connect audiences and inspire real-time action. Through custom livestream production, audience development, and white-label...
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Unpacking the Jamerican Superpower with Suzan McDowell
Suzan McDowell, founder of Circle of One Marketing, a marketing and public relations agency helping high-profile brands, cultural organisations, and community-focused businesses shape powerful narratives and connect with the audiences they serve. Through strategic marketing, public relations…
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It’s Never Too Late to Become Who You Want to Become with Beth Iaciofano
Beth Iaciofano, an educator, speaker, and certified energetic alignment and mindset coach who helps audiences and clients move from doubt to trust by harnessing the energetic power of their thoughts, emotions, and words. Through her workshops, speaking engagements, online program, and coaching,...
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How Shame and Identity Intersect with Executive Performance with Teri Williams
Teri Williams, owner and COO of OneUnited Bank, an award-winning Community Development Financial Institution that helps underserved communities build financial strength through accessible banking, responsible lending, and investment. Through OneUnited Bank, Teri has helped finance almost $1…
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From Overthinking to Execution: The Entrepreneur Mindset Reset with Rusty Osborne
Rusty Osborne, mindset and performance coach, who helps entrepreneurs, business owners, and creators break through procrastination, overwhelm, self-sabotage, and overthinking so they can take consistent, focused action. Through coaching, mindset training, meditation, and accountability, Rusty…
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80% of the game is between your ears with Aaron Solly
Aaron Solly, founder of Engage Coaching Group, who helps men over 30 in high-pressure careers create more fulfilling professional lives by reconnecting with what truly matters to them. Through workshops, coaching, and his 7-Day Alignment Reset, Aaron supports men in gaining clarity, building...
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The Audacity to Pitch: How Bryce North Turned Attention Into Opportunity
Bryce North, founder of Don’t Be A Little Pitch, a strategic publicity agency helping ambitious founders, CEOs, startups, and growing brands to stop being the best kept secret in their industries. Through media relations, thought leadership, speaking opportunities, LinkedIn positioning, and...
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Why Your Revenue Is Growing, But Your Profits Aren't with Jess Gleim
Jess Gleim, a revenue growth and paid ads expert that helps multi 6 and early 7 figure founders to grow their revenue through data and profitable advertising strategy. Through her Revenue Roadmap, Jess helps founders see whether their revenue growth is actually creating profit, then builds...
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Permission to Be Myself with Sally Reid
Sally Reid, an intuitive coach who helps highly sensitive people make friends with themselves, trust their inner signals, and navigate life and business with greater ease. Through her courses, private coaching, and six-month mastermind, Sally supports clients who have already done the inner work...
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From Spreadsheets to Systems: Turning Operational Chaos Into Software with Spyros Tsoukalas
Spyros Tsoukalas, founder of a low-code agency and product-building team helping startups and growing businesses to turn operational chaos into practical software systems. Through MVP development, internal tools, workflow automation, and low-code solutions, Spyros helps teams move beyond...
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How to Pivot When Business Knocks You Down with Nicole Weber
Nicole Weber, a multi-business entrepreneur who helps clients grow through marketing, wellness, and transformational retreat experiences. Through her digital agency, peptide company, and wellness retreat property, Nicole has spent 25 years building, adapting, and reinventing businesses through...
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There is No Shame in a Dollar with Andrew Quebbemann
Andrew Quebbemann, financial advisor, who helps families and business owners build strong financial foundations through compassionate planning and long term strategy. Through personalised financial planning, retirement strategies, executive compensation, and business financial services, Andrew...
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Stop Fighting Yourself: Turning Inconsistency Into a Pattern You Can Change with Thomas Goddard
Thomas Goddard, founder of BetterIn3.com and creator of the Reliable Momentum method, who helps capable but inconsistent leaders, parents, and professionals stop resetting their progress and create lasting change. Through one-on-one coaching, group programs, workshops, and his bestselling books,...
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When Life Looks Right but Feels Wrong: Trusting the Call to Evolve with Tina Parker
Tina Parker, founder of Lead Outside the Lines, who helps accomplished heart-centered women navigate pivotal life and leadership transitions with greater clarity, alignment, and prosperity. Through coaching, facilitation, workshops, and speaking, Tina guides women who have achieved conventional...
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The Third Element: Why Emotional Awareness Is the Missing Link in Leadership with Randy Lyman
Randy Lyman, founder of his leadership coaching and consulting practice, who helps founders, executives, entrepreneurs, and high-performing leaders improve leadership effectiveness, strengthen team culture, prevent burnout, and create greater fulfillment in their businesses and lives. Through...
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The Owner Is the Ceiling: How Blind Spots Create Execution Drift with Georges Hanna
Georges Hanna, founder of Smart Income Lifestyle, who helps owner-led service companies overcome Execution Drift and build businesses that are profitable, trusted, and less dependent on the owner. Through leadership standards, execution systems, AI-supported workflows, stronger offers, and...
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Beyond the Balance Sheet: Why Your Biology is Your Best Business Asset with Angelica McGough
Dr. Angelica McGough, founder of Essential Infusions Plus, a functional and regenerative medicine practice helping patients across 36 states improve their health span and move from simply getting by to feeling truly optimized. Through personalized Longevity Profiles, targeted diagnostics, hormone...
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Why Being Great Isn't Enough: The Recognition Gap Holding Entrepreneurs Back with KJ Blattenbauer
KJ Blattenbauer, founder of Hearsay PR, a public relations and visibility consultancy that helps entrepreneurs, experts, authors, and creative founders become the name people remember, recommend, and refer. Through PR strategy, media relations, messaging, speaker platform development, and...
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From Scientist to Business Owner: Rewiring Your Mindset to Build a Purpose-Driven Brand with Maria Azzurra Missinato
Maria Azzurra Missinato, co-founder of Mercury Legacy, a financial education and planning business that helps high-achieving professionals protect and grow their wealth while reducing market risk, fees, and taxes. Through personalized financial strategies and one-on-one guidance, Maria and her...
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Joy Is the Strategy: What It Really Takes to Build a Movement (and Actually Enjoy the Ride) with Rachel Bents
Rachel Bents, founder of The Joy Collective, who helps high-achieving leaders stop performing happiness and start building joy as a real strategy for their life and leadership. Through her book Joy Is the Strategy, her podcast Joy Unfiltered, and her community The Joy Project, Rachel guides…
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How to Make Big Bold Moves Before You Feel Ready with Angela Betancourt
Angela Betancourt, founder of Betancourt Group, a strategic communications and marketing agency that helps climate focused organisations, sustainability innovators, and mission driven brands turn complex ideas into compelling stories that build visibility, trust, and engagement. Through strategic...
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The Importance of Knowing Your Numbers with Deepak Saini
Deepak Saini, who helps successful founders and executives to stay younger, sharper, and more resilient so they can scale their legacy without burning out. Through his T.I.I.M.E Methodology, Deepak helps high-impact leaders understand their numbers, optimise their energy, strengthen their inner...
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The Hidden Pressure Behind Business Financing Decisions with Robert Misheloff
Robert Misheloff, founder of Smarter Finance USA, a business financing advisory company that helps small business owners, contractors, fleet operators, and commercial sellers make smarter and safer financing decisions. Through equipment and commercial vehicle financing education and advisory...
About this show
Welcome to The Unforget Yourself Show where we use the power of woo and the proof of science to help you identify your blind spots, and get over your own bullshit so that you can do the fucking thing you ACTUALLY want to do!We’re Mark and Katie, the founders of Unforget Yourself and the creators of the Unforget Yourself System and on this podcast, we’re here to share REAL conversations about what goes on inside the heart and minds of those brave and crazy enough to start their own business. From the accidental entrepreneur to the laser-focused CEO, we find out how they got to where they are today, not by hearing the go-to story of their success, but talking about how we all have our own BS to deal with and it’s through facing ourselves that we find a way to do the fucking thing.Along the way, we hope to show you that YOU are the most important asset in your business (and your life - duh!). Being a business owner is tough! With vulnerability and humor, we get to the real story behin
Hosted by
Mark and Katie
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