The Unofficial TikTok Shop Podcast with Jordan West

🚀 Join my TikTok Shop OS MastermindClick here: https://bit.ly/3OrPTWv🤝 Get Social Commerce Club to work for your brandhttps://socialcommerceclub.com/pages/contact📩 Learn the latest on TikTok Shop straight to your inboxhttps://upgrowthcommercenewsletter.beehiiv.com/subscribeTikTok Shop is not just influencer marketing, affiliate management or paid media. It is an entire social commerce system that requires eight essential functions working together.In this video, Jordan West breaks down the eight roles brands need to successfully operate and scale a TikTok Shop:Creator and Affiliate LeadCreator Operations CoordinatorShop and Marketplace OperatorContent StrategistPaid Media BuyerData and Performance AnalystSocial Commerce StrategistBrand and Ecommerce LiaisonYou may not need eight individual hires, but every function must be covered. Learn why TikTok Shop is an orchestration problem and how to turn creator attention into profitable revenue.Need help scaling your TikTok Shop? Visit https://socialcommerceclub.comSubscribe for more TikTok Shop, GMV Max and social commerce strategies.#TikTokShop #SocialCommerce #Ecommerce #AffiliateMarketing #CreatorMarketing=============================== About This Channel*Who am I, and why should you listen to me?*As an experienced entrepreneur and marketer, I’ve built and scaled seven brands while running an agency that stays ahead of the curve in e-commerce.I break down complex marketing trends into actionable strategies to help brands like yours grow and thrive in today’s fast-changing landscape.Connect With Jordan:🔗 - LinkedIn: https://www.linkedin.com/in/jordan-west-marketer/🐦 - Twitter: https://twitter.com/jordantwestecom=============================== Subscribe for More:Hit the subscribe button and turn on notifications to get the latest tips, case studies, and tutorials for growing your brand with social commerce and influencer marketing.

🚀 Join my TikTok Shop OS MastermindClick here: https://bit.ly/3OrPTWv🤝 Get Social Commerce Club to work for your brandClick here: https://socialcommerceclub.com/pages/contact📩 Learn the latest on TikTok Shop straight to your inboxhttps://upgrowthcommercenewsletter.beehiiv.com/subscribeMost big consumer brands are about to make the same mistake with social commerce that they made with Amazon, DTC, and performance marketing: treating it like another channel.Social commerce is bigger than TikTok Shop. It is a complete shift in how demand is created, tested, trusted, converted, and measured.In this episode, Jordan West explains the Social Commerce Singularity: the moment external creators, customers, affiliates, and agent networks can create and convert demand faster than an internal brand organization can plan for it.For CMOs, ecommerce leaders, brand presidents, and enterprise marketers, the real question is not, “Should we test TikTok Shop?” It is, “Can our organization learn and move at the speed of social commerce?”Jordan breaks down six critical mindset shifts:• Stop thinking about channels and start building a new operating model• Treat creators as a distributed sales and market intelligence network• Understand why polish is not the same as trust• Make inventory and merchandising part of your growth strategy• Measure the revenue halo beyond TikTok Shop• Build a cross-functional social commerce nerve centerYou will also learn why Social Commerce Club works to generate 1,000 creator videos as quickly as possible, how creator volume produces actionable market intelligence, and why smaller creator-native brands are taking market share from slower organizations.The brands that win will be the ones that can turn creator content, paid media, inventory, customer insight, and commerce into one connected system.Need help building your social commerce strategy?Visit https://socialcommerceclub.com and connect with our team.CHAPTERS00:00 Why big brands risk losing social commerce00:37 Social commerce is bigger than TikTok Shop01:18 The wrong questions enterprise brands are asking02:21 Defining the Social Commerce Singularity04:43 Shift 1: Build an operating model, not another channel05:44 Shift 2: Creators are a distributed sales network07:06 Why the first 1,000 creator videos matter09:29 Shift 3: Polish is not the same as trust10:24 Shift 4: Inventory and merchandising drive growth11:49 Shift 5: Measure the revenue halo14:05 Shift 6: Build a social commerce nerve center15:12 The uncomfortable truth for big brands16:23 How Social Commerce Club can helpSubscribe for more insights on TikTok Shop, creator commerce, ecommerce growth, affiliate marketing, GMV Max, and the future of social commerce.#SocialCommerce #TikTokShop #Ecommerce=============================== About This Channel*Who am I, and why should you listen to me?*As an experienced entrepreneur and marketer, I’ve built and scaled seven brands while running an agency that stays ahead of the curve in e-commerce.I break down complex marketing trends into actionable strategies to help brands like yours grow and thrive in today’s fast-changing landscape.Connect With Jordan:🔗 - LinkedIn: https://www.linkedin.com/in/jordan-west-marketer/🐦 - Twitter: https://twitter.com/jordantwestecom=============================== Subscribe for More:Hit the subscribe button and turn on notifications to get the latest tips, case studies, and tutorials for growing your brand with social commerce and influencer marketing.

🚀 Join my TikTok Shop OS MastermindClick here: https://bit.ly/3OrPTWv🤝 Get Social Commerce Club to work for your brandClick here: https://socialcommerceclub.com/pages/contact📩 Join my newsletter here: https://upgrowthcommercenewsletter.beehiiv.com/subscribePodean has officially acquired Social Commerce Club, bringing together global marketplace expertise with one of the leading TikTok Shop and social commerce teams.In this episode, Jordan West sits down with Podean CEO Travis Johnson to discuss why the acquisition happened, what made Social Commerce Club strategically important, and what this partnership means for brands, creators, and the future of global commerce.Together, Podean and Social Commerce Club now offer brands a connected approach to TikTok Shop, creator commerce, Amazon, Walmart, Meta, retail media, marketplaces, data analytics, and international expansion.In this conversation, Jordan and Travis cover:• Why Podean acquired Social Commerce Club• The global shift toward TikTok Shop and social commerce• What the acquisition means for enterprise brands• Why TikTok Shop creates sales across Amazon, DTC, retail, and other channels• How creator content can improve performance beyond TikTok• Why brands need one accountable social commerce owner• The nine roles required to operate a successful TikTok Shop• How creators can monetize content across multiple marketplaces• The role of AI in creator discovery, analytics, and ecommerce• Why Brazil is becoming a major social commerce growth market• How brands can expand internationally faster• Why social commerce requires more than one internal employee or agency service• The future of unified commerce and marketplace marketingThis is more than an acquisition. It is a global bet on creator-led commerce and the future of how consumers discover, trust, and purchase products.CHAPTERS00:00 Podean acquires Social Commerce Club02:37 The evolution of marketplace marketing06:10 Why Podean chose Social Commerce Club08:40 What the acquisition means for brands11:28 Measuring the TikTok Shop halo effect12:50 Why brands struggle to structure social commerce15:52 Human connection in the age of AI17:45 The power of omnichannel creator content20:00 International expansion and Brazil’s growth22:25 How AI will support social commerce23:38 Three priorities for brands25:28 Building stronger creator relationships28:26 The global vision for the partnership30:46 Acquisition red flags and lessons35:13 The nine roles behind a successful TikTok Shop38:03 Social Commerce Club’s biggest achievements40:44 Why speed matters for brandsSubscribe for more conversations about TikTok Shop strategy, social commerce, creator marketing, ecommerce growth, Amazon, retail media, GMV Max, and the future of global marketplaces.#SocialCommerce #TikTokShop #Ecommerce

🚀 Join my TikTok Shop OS MastermindClick here: https://bit.ly/3OrPTWv🤝 Get Social Commerce Club to work for your brandClick here: https://socialcommerceclub.com/pages/contact📩 Learn the latest on TikTok Shop straight to your inboxJoin my newsletter here: https://upgrowthcommercenewsletter.beehiiv.com/subscribeIn this episode of the Social Commerce Club podcast, Jordan West, Parker Kump, Brywinn Travers, and Ryan Lancaster break down the biggest shifts happening right now in TikTok Shop, DTC, creator marketing, and social commerce.The team starts with ELF Beauty launching ELF Hair on TikTok Shop before Target ecomm and retail stores, and why this move proves TikTok Shop is becoming more than a sales channel. It is becoming a product launch engine, a creator research lab, and a demand creation platform for enterprise brands.They also unpack how TikTok Shop is becoming an international expansion engine for brands, why creator communities matter more than distributor relationships alone, and how brands can use creators to understand new markets faster.Then the conversation moves into the next wave of social commerce.Creator traffic is becoming multi-destination.TikTok Shop content is not just driving TikTok Shop sales anymore. It is influencing Amazon, DTC, retail, Meta, YouTube, and every surface where customers discover and validate products.This episode is especially valuable for CMOs, VP of ecommerce, founders, and digital marketers trying to understand how TikTok Shop fits into the full commerce ecosystem.Topics covered:• Why ELF Beauty launched ELF Hair on TikTok Shop first• How TikTok Shop is changing product launches• Why creator content creates demand beyond TikTok Shop• The Halo Effect across Amazon, DTC, retail, and paid media• Why creators are salespeople, not influencers• How brands should reward creators across multiple channels• TikTok Shop as an international expansion engine• Why Meta may become more of a demand capture channel• Why YouTube still matters for trust and long-form influence• What CMOs should do this week to understand TikTok ShopIf you are trying to build a TikTok Shop strategy, creator program, social commerce engine, or unified commerce system, this episode is a must-watch.Subscribe for more conversations on TikTok Shop, creator commerce, DTC growth, social commerce strategy, GMV Max, creator affiliates, and the future of ecommerce.Learn more about Social Commerce Club:https://socialcommerceclub.comTikTokShop #SocialCommerce #CreatorMarketing #DTC #Ecommerce #TikTokShopStrategy #AffiliateMarketing #CMO #DigitalMarketing #CreatorCommerce=============================== About This Channel*Who am I, and why should you listen to me?*As an experienced entrepreneur and marketer, I’ve built and scaled seven brands while running an agency that stays ahead of the curve in e-commerce.I break down complex marketing trends into actionable strategies to help brands like yours grow and thrive in today’s fast-changing landscape.Connect With Jordan:🔗 - LinkedIn: https://www.linkedin.com/in/jordan-west-marketer/🐦 - Twitter: https://twitter.com/jordantwestecomSubscribe for More:Hit the subscribe button and turn on notifications to get the latest tips, case studies, and tutorials for growing your brand with social commerce and influencer marketing.

MASTERMIND https://socialcommerceclub.com/pages/tiktok-shop-os-mastermindSAY HI https://socialcommerceclub.com/STAY INFORMEDhttps://jordanwestnewsletter.beehiiv.com/In this TikTok Shop operator AMA, ‪@jordanwest-ecom‬ answers real questions from brands, sellers, and agency owners on how to launch TikTok Shop when you have no data, test hooks and scripts, manage affiliate creator expectations, incentivize creators during a Blitz, and turn first-time affiliate posts into repeat seller relationships. He breaks down why TikTok Shop is a performance content channel, not an influencer aesthetic channel, and explains how brands should think about creator testing, product demos, buying triggers, bundles, pricing, whitelisting, Meta ads, AI creators, and fast feedback loops.Jordan also shares Social Commerce Club’s approach to the thousand-video rule, creator guardrails, FastMoss and Kalodata research, WhatsApp creator communities, structured testing matrices, commission bumps, GMV bonuses, creator contests, and Blitz campaign execution. This episode is a practical guide for brands trying to launch, scale, or improve TikTok Shop by building a real creator operating system instead of relying on one-off affiliate posts.If you are a brand looking for TikTok Shop support, visit Social Commerce Club. Smaller brands can also apply for the Social Commerce Club Mastermind to get help building and scaling their TikTok Shop strategy.

🚀 Join my TikTok Shop OS MastermindClick here: https://bit.ly/3OrPTWv🤝 Get Social Commerce Club to work for your brandClick here: https://socialcommerceclub.com/pages/...📩 Learn the latest on TikTok Shop straight to your inboxJoin my newsletter here: https://jordanwestnewsletter.beehiiv....If GMV Max feels like a black box, this video breaks down how TikTok Shop’s GMV Max system actually works for brands. Jordan West explains why high-ROI creatives do not always scale, why old creator videos can keep getting delivery, how campaign-level ROI targets affect spend, and what brands need to understand to scale GMV Max profitably.In this full GMV Max breakdown, Jordan covers how TikTok Shop optimizes for blended campaign performance, order volume, conversion confidence, creative signal, product performance, and target ROI. If you are running TikTok Shop ads, creator content, affiliate campaigns, live selling, or GMV Max campaigns, this guide will help you understand what the system is really looking for.Chapters:00:00 Intro to GMV Max for TikTok Shop brands02:15 What GMV Max is actually trying to do04:14 Why GMV Max optimizes for blended ROI06:35 Why old creative can keep getting delivery10:00 Why high ROI creatives do not always scale12:05 How GMV Max makes delivery decisions13:32 How ROI targets affect GMV Max scale15:48 Why budget matters for GMV Max learning18:07 What GMV Max is actually looking at19:30 How to interpret high ROI creative21:55 Recommendation vs validation22:40 Why new creatives are applicants for spend24:40 How scaling spend unlocks creative diversity25:55 What brands should do next27:20 The GMV Max mindset shift29:29 Final takeaway and next steps=============================== About This ChannelWho am I, and why should you listen to me?As an experienced entrepreneur and marketer, I’ve built and scaled seven brands while running an agency that stays ahead of the curve in e-commerce.I break down complex marketing trends into actionable strategies to help brands like yours grow and thrive in today’s fast-changing landscape.Connect With Jordan:🔗 - LinkedIn:   / jordan-west-marketer  🐦 - Twitter:   / jordantwestecom  =============================== Subscribe for More:Hit the subscribe button and turn on notifications to get the latest tips, case studies, and tutorials for growing your brand with social commerce and influencer marketing.

Most brands are approaching TikTok Shop the wrong way.They treat it like another social channel.Or another influencer program.Or another paid media tactic.But TikTok Shop is different.It is a discovery engine, a creator revenue channel, a marketplace, and a content machine all working together.In this workshop, Jordan West and Brywinn Travers break down what actually helps brands move from zero to meaningful TikTok Shop revenue as fast as possible.They cover how to choose the right hero SKU, why visual demo value matters, how creator economics impact performance, why inventory depth can make or break your launch, and how TikTok Shop content should connect back into your broader paid media and DTC strategy.They also talk about one of the biggest mistakes brands make after launch:Getting a flood of creator content, but having no system for usage rights, whitelisting, approvals, landing pages, or paid amplification.Topics covered:How to choose a TikTok Shop hero productWhy creator content ability matters more than price pointWhat makes a product work on cameraWhy inventory depth matters before a blitzHow reviews and shop health affect performanceWhy TikTok Shop should not live in a siloHow creator content can fuel Meta, DTC, and AmazonWhy usage rights and whitelisting need to be planned earlyHow to use comments, reviews, and creator feedback as market intelligenceWhy brands need real creators, not AI-generated humansThe big takeaway:TikTok Shop is not just about going viral.It is about building the right operating system around creators, products, content, paid media, inventory, and conversion.If your brand is serious about TikTok Shop, this is the foundation you need before trying to scale.MASTERMINDhttps://socialcommerceclub.com/pages/tiktok-shop-os-mastermindSCC https://socialcommerceclub.com/pages/contact

🚀 Join my TikTok Shop OS MastermindClick here: https://bit.ly/3OrPTWv🤝 Get Social Commerce Club to work for your brandClick here: https://socialcommerceclub.com/pages/...📩 Learn the latest on TikTok Shop straight to your inboxJoin my newsletter here: https://jordanwest.beehiiv.com/subscribeMost big consumer brands are going to make the same mistake with social commerce that they made with Amazon, DTC, and performance marketing.They are going to treat it like another channel.Another team.Another budget line.Another agency brief.But social commerce is not just TikTok Shop.It is a complete shift in how demand is created, tested, trusted, converted, and measured.In this episode, Jordan West breaks down what he calls the social commerce singularity and why enterprise brands need to rethink their operating model before smaller creator-native brands move faster, learn faster, and take market share.You’ll learn why TikTok Shop can not sit inside one experimental team, why creators are a distributed sales and insight network, why polish is not the same as trust, and why inventory, merchandising, paid media, content, retail, customer service, and data all need to move together.If you are a CMO, VP of ecommerce, brand president, marketer, founder, or operator trying to understand where social commerce is going, this is the mindset shift you need.Watch this if your team is asking:Should we be on TikTok Shop?How should we think about creators?Is this an affiliate channel or something bigger?How do we measure the halo effect?Who should own social commerce internally?What operating model do big brands need now?Chapters00:00 Why big brands are at risk in social commerce02:21 What the social commerce singularity means04:43 Stop thinking channel and start thinking operating model07:06 Why creators are a sales and insight network09:29 Why polish is not the same as trust11:49 Inventory and merchandising are now growth strategy14:05 Building a social commerce nerve center16:23 How Social Commerce Club helps brands winLearn more about Social Commerce Clubhttps://socialcommerceclub.comTikTokShop #SocialCommerce #Ecommerce #CreatorCommerce #DTC #RetailMedia

In this episode of The Unofficial TikTok Shop Podcast, Jordan West sits down with Andy Allaway, CEO of Empire Flippers, to break down what buyers are really looking for when they evaluate ecommerce businesses.They get into clean financials, SDE multiples, channel diversification, founder dependence, TikTok Shop, Amazon, retail contracts, organic social, paid media, and the biggest landmines founders need to fix before going to market.Jordan also shares lessons from building, buying, selling, and losing ecommerce brands, including why founders should start preparing for an exit 12 to 24 months before they actually want to sell.If you run a DTC, Amazon, Shopify, or TikTok Shop brand and want to understand what makes your business more valuable to a buyer, this episode is a must-watch.In this episode:• What ecommerce multiples look like in 2026• Why clean financials matter so much• How buyers evaluate founder-led brands• What makes a brand SBA-financeable• Why TikTok Shop may become a core exit channel• The scorecard Andy uses to judge sellability• How to prepare 12 to 24 months before sellingGuest:Andy Allaway, CEO of Empire Flippershttps://empireflippers.comHost:Jordan West, Founder of Social Commerce Clubhttps://jordanwest.caSubscribe for more conversations on TikTok Shop, DTC growth, ecommerce strategy, and the future of social commerce.

Most brands think GMV Max is just another ad campaign. It is not. GMV Max rewards better inputs.Better creator partnersBetter content systemsBetter shop operationsBetter product pagesBetter internal alignment between TikTok Shop, paid media, creative, and DTC.In this workshop, Jordan West and Brywinn Travers break down what actually happens once a brand starts scaling on TikTok Shop and why so many brands plateau around the $50K/month GMV mark.They cover why creator relationships matter more than micromanaging campaigns, how to improve signal quality, why more videos per creator matters, when to invest in your top creators, and why GMV Max should be managed like a business system instead of a traditional media buying channel.You’ll learn:• Why GMV Max rewards signal quality over manual control• Why the best creators need coaching, not just samples• How many videos per creator brands should be aiming for• Why hero SKUs matter before scaling into more products• How to think about creator testing instead of audience testing• Why boosting individual creatives usually does not beat the algorithm• How to use creator content across TikTok Shop, Meta, Amazon, DTC, YouTube, and CTV• Why retainers are risky before a creator has proven they can sell• What brands need to review weekly to keep GMV Max healthyIf you are running TikTok Shop, scaling GMV Max, or trying to figure out why your creator content is not turning into revenue, this session will help you understand what the real levers are.Social Commerce Club works with brands to build TikTok Shop into a real growth channel through creators, content, ads, operations, and measurement.Book a call with Social Commerce Club:https://socialcommerceclub.com/pages/contact

🚀 Join my TikTok Shop OS MastermindClick here: https://bit.ly/3OrPTWv🤝 Get Social Commerce Club to work for your brandClick here: https://socialcommerceclub.com/pages/contact📩 Learn the latest on TikTok Shop straight to your inboxJoin my newsletter here: https://jordanwestnewsletter.beehiiv.com/OLIPOP should be printing money on TikTok Shop. Not because it is trendy but it has the exact kind of product TikTok Shop creators are built to sell.Colorful cans!! Who doesn't love them?! Thisproduct that naturally fits into everyday creator content. But OLIPOP does not need more awareness, they need a TikTok Shop creator machine.In this video, I break down the exact playbook I would use if I ran OLIPOP’s TikTok Shop.Here’s what I cover:1. Why I would make the variety pack the hero SKU2. Why I would activate wellness creators, not just food creators3. Why education should come before taste4. How I would turn flavour drops into Blitz moments5. When I would finally turn on GMV Max and Spark AdsThe big lesson is this:TikTok Shop does not scale because your brand is popular.It scales because you build enough creator content for the algorithm to understand who is buying.If you work at OLIPOP or know someone who does, send them this video.If you are part of a beverage brand, CPG brand, wellness brand, or better-for-you product, watch this again.You can copy this exact playbook.Or you can hire Social Commerce Club to help you build it.Subscribe for more TikTok Shop breakdowns, ecommerce strategy, and creator commerce insights.=============================== About This Channel*Who am I, and why should you listen to me?*As an experienced entrepreneur and marketer, I’ve built and scaled seven brands while running an agency that stays ahead of the curve in e-commerce.I break down complex marketing trends into actionable strategies to help brands like yours grow and thrive in today’s fast-changing landscape.Connect With Jordan:🔗 - LinkedIn: https://www.linkedin.com/in/jordan-west-marketer/🐦 - Twitter: https://twitter.com/jordantwestecom=============================== Subscribe for More:Hit the subscribe button and turn on notifications to get the latest tips, case studies, and tutorials for growing your brand with social commerce and influencer marketing.

TikTok Shop is not a channel you can just “turn on.”In this workshop, Jordan West and Brywinn Travers break down what brands need in place before TikTok Shop can scale, especially if you are trying to move from cold start to real GMV.They cover the hardest part of TikTok Shop growth, why the first $10K is such a grind, what TikTok considers “cold start,” and why getting to around $60K/month in GMV can unlock more support and resources.The big theme:Early GMV is not just revenue.It is feedback.Feedback on your product, your offer, your content, your creator program, your product listing, and your operations.In this session, you will learn:• Why TikTok Shop cold start is harder than most brands expect• How to choose the right 1 to 2 hero products for launch• What makes a TikTok Shop listing conversion-ready• Why copying Amazon listings onto TikTok Shop is a mistake• Why reviews, trust signals, and clean product pages matter so much• Why you need a Shop Performance Score before scaling• Why friends and family purchases are risky• How creator outreach should be judged by signal, not follower count• Why samples are the fuel for your creator engine• How to think about open collabs vs target collabs• Why GMV Max is not an ads problem• What inputs actually determine whether GMV Max can scale• Why TikTok Shop creates a halo effect across DTC, Meta, Google, and other channels• Why brands need to build TikTok Shop like infrastructure, not a side experimentChapters:00:00 Welcome and workshop overview01:02 From $0 to $10K on TikTok Shop01:37 Why cold start is harder than people think03:33 TikTok Shop launch principles05:26 Choosing your hero products07:13 Making your shop conversion-ready08:41 Why product titles need a human touch10:16 Why Amazon listings do not translate directly to TikTok Shop12:39 Shop Performance Score explained13:17 Why not to use friends and family orders14:14 Using approved levers to get verified orders15:22 Why Shop Performance Score matters16:30 Creator outreach and signal18:42 Finding creators who already love your product21:54 Samples and commission strategy23:47 Commission structures by category27:07 Activating your first affiliates28:03 Building deeper creator relationships30:56 GMV Max basics31:39 Why GMV Max is not an ads problem34:22 GMV Max as a magnifying glass37:17 How long top-performing TikTok Shop videos can last38:08 Why the campaign is no longer separate from the shop39:19 Why brands need to create their own content41:37 How to think about ROI and halo effect43:48 Measuring TikTok Shop’s impact beyond platform ROAS47:57 Why fundamentals still decide scale50:17 The 5 big GMV Max inputs51:00 Live Q&A54:22 Why founder-led creator onboarding can workWant help building your TikTok Shop operating system?Book a call with Social Commerce Club:https://socialcommerceclub.com/pages/contactApply for the Social Commerce Club Mastermind:https://socialcommerceclub.com/pages/tiktok-shop-os-mastermindSubscribe for more TikTok Shop strategy, creator commerce breakdowns, GMV Max workshops, and social commerce growth playbooks.

A TikTok Shop Blitz can move serious GMV when it is timed correctly.But most brands get the timing wrong.They coordinate creator posts before the offer is live.They launch content without urgency.They ask creators to drive traffic before customers have a reason to buy.In this video, Jordan breaks down why Blitz timing needs to be tied to a real offer, product drop, sale, bundle, or timed promotion.You will learn:• Why creator volume alone is not enough• Why the offer has to be live when creators post• How to brief creators around the offer• Why simple incentive rules matter• How GMV and volume incentives work together• Why launch momentum matters more than spreading spend evenlyAt Social Commerce Club, we have seen what happens when a Blitz is built correctly.Portland Leather Goods went from $1,200/day to $100,000/day in 7 days.Not from random posting.From a coordinated launch with a real offer behind it.If your brand is building TikTok Shop in 2026, this is the timing mistake to avoid.Subscribe for more TikTok Shop strategy, creator commerce breakdowns, and social commerce playbooks from Jordan West and Social Commerce Club.

Most brands think throwing money at TikTok Shop will make them scale.It won't.Jordan West sits down with Social Commerce Club's lead strategist Christian Bross to reveal the exact creator system that's quietly scaling some of the biggestbrands on TikTok Shop right now — and why 99% of brands are missing it completely.Here's what you'll discover:→ The #1 mistake brands make before they even start→ Why your budget means nothing without creator relationships→ The 1,000 Video Rule — the exact tipping point where TikTok Shop explodes→ How to write creator briefs that actually get results→ The non-monetary ways to keep your best creators loyal→ Why live selling is the most ignored goldmine on TikTok Shop→ How TikTok growth secretly boosts your Meta, Amazon & retail sales→ A 7-day action plan to start scaling this weekThis isn't a theory video.Christian is actively managing multi-million dollar TikTok Shop accounts right now.Every insight in this episode is happening in real time.If you're a brand owner, agency, or DTC founder — this is the video you didn't know you needed.#TikTokShop #TikTokShopStrategy #CreatorMarketing #SocialCommerce #GMVMax#TikTokAffiliate #EcommercePodcast #DTCBrands #TikTokShopTips #JordanWest-----------------------------------------------------------------------------🤝 Need help with Social Commerce for your brand? Go here: https://socialcommerceclub.com/👨‍🏫 Our my Skool community: https://www.skool.com/tiktokshopos/about🚨 Instagram just dropped a massive social commerce update, and it feels like they’re coming straight for TikTok Shop.In this emergency podcast, Jordan West and Parker Kump break down Meta’s new feature that lets creators tag up to 30 products in Reels using affiliate links or brand catalogs. Viewers can now tap floating product bubbles and shop directly though checkout still happens off-platform (Shopify, Amazon, etc.).Is this the beginning of Instagram catching up in social commerce? Or will friction kill conversions compared to native TikTok Shop checkout?=============================== 📈 Level up your brand with us: https://socialcommerceclub.com/pages/contact

🚀 Join my TikTok Shop OS MastermindClick here: https://bit.ly/3OrPTWv🤝 Get Social Commerce Club to work for your brandClick here: https://socialcommerceclub.com/pages/...📩 Learn the latest on TikTok Shop straight to your inboxJoin my newsletter here: https://upgrowthcommercenewsletter.be...---------------------------Most brands fail because they never build the machine.In this video, I'm sharing the exact 8-step system we use at Social Commerce Club, the #1 TikTokShop agency in North America to take brands from zero to millions in GMV. These are the samestrategies that helped one brand hit $1M in just 14 days.Whether your AOV is $30 or $150+, this system works. And yes — I'm giving you everything. Nogatekeeping.━━━━━━━━━━━━━━━━━━📌 WHAT YOU'LL LEARN IN THIS VIDEO━━━━━━━━━━━━━━━━━━✅ The "Blitz" Launch Strategy — How to manufacture momentum in 24–48 hours✅ Creator Leaderboards — Turn your affiliate program into a live competition✅ Daily Creator Activation — Why most brands lose here (and how to win)✅ Giving Creators Better Ammo — Angles, offers, and content triggers that convert✅ Keeping Content Native — Stop turning creators into ad robots✅ Broadcast Every Update — The simplest way to get more content without more spend✅ Product Drop FOMO — How strategic scarcity keeps your creator base engaged✅ GMV Max With Discipline — The paid lever most brands are misusing right now=============================== About This ChannelWho am I, and why should you listen to me?As an experienced entrepreneur and marketer, I’ve built and scaled seven brands while running an agency that stays ahead of the curve in e-commerce.I break down complex marketing trends into actionable strategies to help brands like yours grow and thrive in today’s fast-changing landscape.Connect With Jordan:🔗 - LinkedIn:   / jordan-west-marketer  🐦 - Twitter:   / jordantwestecom  =============================== Subscribe for More:Hit the subscribe button and turn on notifications to get the latest tips, case studies, and tutorials for growing your brand with social commerce and influencer marketing.

TikTok Shop had a lot of recent updates as of May 2026. Join one of our team members at Social Commerce Club on how to have a successful shop and what the direction of TikTok Shop is heading!https://socialcommerceclub.com/pages/contact

🚀 Join my TikTok Shop OS MastermindClick here: https://bit.ly/3OrPTWv🤝 Get Social Commerce Club to work for your brandClick here: https://socialcommerceclub.com/pages/contact📩 Learn the latest on TikTok Shop straight to your inboxJoin my newsletter here: https://upgrowthcommercenewsletter.beehiiv.com/subscribe--------------------------------------------------TikTok Shop just quietly killed the #1 reason brands refused to take it seriously.For years the knock was the same: great for acquisition, terrible for retention. Drive 1,000 customers in a blitz launch… and never hear from them again.That's over.In February 2026, TikTok Shop silently rolled out a full CRM suite and almost nobody is talking about it yet. Email marketing, customer segmentation, abandoned cart automations, AI-powered shop chat, and a full analytics dashboard... all built natively inside Seller Center.In this video, I break down all 5 features, exactly how they work, who has access (and the gating score you need to unlock them), and why this changes the entire economics of running a TikTok Shop brand.If you've been treating TikTok Shop like a side project, this is your warning shot. The brands plugging into this now are going to compound past their competitors in the next 12 months and the rest will wonder what happened.🔥 What you'll learn:- The Email Marketing tool that replaces parts of Klaviyo (and the 3.5 score gate)- Pre-built customer segments that actually convert- Automated abandoned cart recovery — with no quota limits- The new AI shop chat agent and what it does to your shop score- The full CRM analytics dashboard inside Seller Center👉 Want help building this out for your brand? Social Commerce Club has scaled TikTok Shops close to 9 figures in GMV. Link below.👉 Want to learn alongside the top operators in North America? Check out the TikTok Shop OS Mastermind below.🔔 Subscribe for weekly TikTok Shop operator breakdowns — what's working right now, straight from inside the platform.#TikTokShop #Ecommerce #DTC #CRM #TikTokShopCRM=============================== About This Channel*Who am I, and why should you listen to me?*As an experienced entrepreneur and marketer, I’ve built and scaled seven brands while running an agency that stays ahead of the curve in e-commerce.I break down complex marketing trends into actionable strategies to help brands like yours grow and thrive in today’s fast-changing landscape.Connect With Jordan:🔗 - LinkedIn: https://www.linkedin.com/in/jordan-west-marketer/🐦 - Twitter: https://twitter.com/jordantwestecom=============================== Subscribe for More:Hit the subscribe button and turn on notifications to get the latest tips, case studies, and tutorials for growing your brand with social commerce and influencer marketing.

🚀 Join my TikTok Shop OS MastermindClick here: https://bit.ly/3OrPTWv🤝 Get Social Commerce Club to work for your brandClick here: https://socialcommerceclub.com/pages/...📩 Learn the latest on TikTok Shop straight to your inboxJoin my newsletter here: https://upgrowthcommercenewsletter.be...Want to know how a $4 Billion clothing brand like Vuori can make an extra $2 to $5 Million every single month on TikTok Shop?In this video, I break down the exact step-by-step TikTok Shop strategy I would use if I was running Vuori’s social commerce.Most brands are making a huge mistake by only working with fitness influencers. The real money on TikTok Shop comes from lifestyle creators who show authentic everyday moments – morning routines, coffee runs, weekend hikes, and real life while wearingthe product.Here’s exactly what works in 2026:The perfect creator profile to target (and who to avoid)Why high AOV brands like Vuori have a massive unfair advantageThe ideal commission structure that actually motivates creatorsThe powerful 4-phase launch sequence (including the famous “Creator Blitz”)How one similar brand went from $1,000 to $100,000 per day in just 7 daysThis proven creator strategy can help high-ticket lifestyle brands explode their TikTokShop revenue without relying on traditional ads.If you run a brand, work at Vuori, or want to learn how to scale on TikTok Shop using reallifestyle creators, this video is for you.Drop a comment if you want me to break down this strategy for your own brand!=============================== About This ChannelWho am I, and why should you listen to me?As an experienced entrepreneur and marketer, I’ve built and scaled seven brands while running an agency that stays ahead of the curve in e-commerce.I break down complex marketing trends into actionable strategies to help brands like yours grow and thrive in today’s fast-changing landscape.Connect With Jordan:🔗 - LinkedIn:   / jordan-west-marketer  🐦 - Twitter:   / jordantwestecom  =============================== Subscribe for More:Hit the subscribe button and turn on notifications to get the latest tips, case studies, and tutorials for growing your brand with social commerce and influencer marketing.

TikTok Shop is changing eCommerce faster than most brands realize. In this video, we break down thebiggest insights from the TikTok Shop Annual Summit in LA, including explosive growth numbers, creator-driven sales trends, enterprise brand success, campaign strategies, and how top brands are scaling to$1M+ per month.We also reveal how brands like Disney, Crocs, Hey Dude, Bloom Nutrition, and others are using socialcommerce to dominate online sales. Learn about TikTok Shop’s new seller tier system (Bronze, Silver,Gold, Platinum), Strategic Key Merchants (SKM), Fulfilled by TikTok (FBT), creator programs, campaigncalendars, and the exact systems top agencies use to grow stores fast.If you're a brand owner, eCommerce seller, Amazon seller, marketer, or agency owner, this video willshow you why TikTok Shop is no longer optional.🔥 Topics Covered:✔ TikTok Shop Growth Strategy✔ How Brands Reach $1M/Month Faster✔ TikTok Shop SEO & Search Intent Growth✔ Social Commerce Trends 2026✔ TikTok Shop Agency Secrets✔ TikTok Creator Affiliate Scaling✔ Fulfilled by TikTok Explained✔ TikTok Shop For Brands--------------------------------------------------------🤝 Need help with Social Commerce for your brand? Go here: https://socialcommerceclub.com/👨‍🏫 Our my Skool community: https://www.skool.com/tiktokshopos/about🚨 Instagram just dropped a massive social commerce update, and it feels like they’re coming straight for TikTok Shop.In this emergency podcast, Jordan West and Parker Kump break down Meta’s new feature that lets creators tag up to 30 products in Reels using affiliate links or brand catalogs. Viewers can now tap floating product bubbles and shop directly though checkout still happens off-platform (Shopify, Amazon, etc.).Is this the beginning of Instagram catching up in social commerce? Or will friction kill conversions compared to native TikTok Shop checkout?=============================== 📈 Level up your brand with us: https://socialcommerceclub.com/pages/contact

What if everything you’ve heard about TikTok Shop is wrong?In this episode, we break down the real playbook behind scaling a brand on TikTok Shop, featuring a case study that generated $1M+ in under two weeks. From creator-driven growth to content flywheels, this conversation reveals how brands are turning TikTok into a powerful revenue engine and not just a marketing channel.You’ll learn why high-ticket products can still win, how creator communities outperform traditional ads, and the exact strategies used to drive consistent sales beyond the Q4 spike. We also dive into the “halo effect” on Shopify and Amazon, where TikTok traffic indirectly boosts revenue across other channels.If you’re a DTC brand, agency, or entrepreneur wondering whether TikTok Shop is worth it in 2026—this is the clarity you’ve been looking for.Expect actionable insights on:TikTok Shop launch strategies Creator marketing & UGC scaling Content systems that convert Cross-platform growth (Meta, Shopify, Amazon) The future of social commerce This isn’t theory—it’s what’s working right now.--------------------------------------------------------🤝 Need help with Social Commerce for your brand? Go here: https://socialcommerceclub.com/👨‍🏫 Our my Skool community: https://www.skool.com/tiktokshopos/about🚨 Instagram just dropped a massive social commerce update, and it feels like they’re coming straight for TikTok Shop.In this emergency podcast, Jordan West and Parker Kump break down Meta’s new feature that lets creators tag up to 30 products in Reels using affiliate links or brand catalogs. Viewers can now tap floating product bubbles and shop directly though checkout still happens off-platform (Shopify, Amazon, etc.).Is this the beginning of Instagram catching up in social commerce? Or will friction kill conversions compared to native TikTok Shop checkout?=============================== 📈 Level up your brand with us: https://socialcommerceclub.com/pages/...

🚀 Join my TikTok Shop OS MastermindClick here: https://bit.ly/3OrPTWv🤝 Get Social Commerce Club to work for your brandClick here: https://socialcommerceclub.com/pages/...📩 Learn the latest on TikTok Shop straight to your inbox Join my newsletter here: https://jordanwestnewsletter.beehiiv....--------------------------------------Most brands think their TikTok Shop isn’t growing because of bad content… but the real problem is something happening behind the scenes.In this video, Jordan West reveals the hidden bottleneck that’s slowing down TikTok Shop growth for most businesses and creator operations. From poor tracking and slow communication to missed payments and inconsistent UGC, these issues silently kill momentum.You’ll learn how top agencies structure their creator systems, automate workflows, and use performance-based rewards to drive consistent, scalable results. Plus, how tools like Refunnel are helping brands turn TikTok Shop into a predictable revenue engine.If you’re serious about scaling with creators and want to fix what’s actually holding you back, this breakdown will open your eyes.=============================== About This ChannelWho am I, and why should you listen to me?As an experienced entrepreneur and marketer, I’ve built and scaled seven brands while running an agency that stays ahead of the curve in e-commerce.I break down complex marketing trends into actionable strategies to help brands like yours grow and thrive in today’s fast-changing landscape.Connect With Jordan:🔗 - LinkedIn:   / jordan-west-marketer  🐦 - Twitter:   / jordantwestecom  =============================== Subscribe for More:Hit the subscribe button and turn on notifications to get the latest tips, case studies, and tutorials for growing your brand with social commerce and influencer marketing.

Want to stay informed for your brand? 👇👇https://jordanwestnewsletter.beehiiv.com/ ---🚀 Join my TikTok Shop OS MastermindClick here: https://bit.ly/3OrPTWv🤝 Get Social Commerce Club to work for your brand: https://socialcommerceclub.com/pages/contact-------------------------------------------------------Affiliate marketing is broken… but nobody’s talking about the real problem.In this episode, Yash Chavan (Founder of Sorel) reveals why most brands are blindly trusting data that’s fundamentally flawed—and how billions in revenue are being misattributed without them even realizing it.From “last-click lies” to leaked discount codes, hidden fraud, and influencer impact that never gets tracked… this conversation uncovers what’s actually happening behind the scenes of TikTok Shop, DTC brands, and the entire creator economy.But that’s not even the biggest shift.With Instagram officially stepping into social commerce and creators now able to monetize like never before, the game is changing fast and most brands are not ready.Yash also introduces a new AI-powered tool designed to fix attribution, detect fraud automatically, and finally show who’s truly driving sales (and who’s just taking credit).If you think ads are what grow brands… this episode might completely change your perspective.Because the future isn’t paid media.It’s influence.=============================== About This Channel*Who am I, and why should you listen to me?*As an experienced entrepreneur and marketer, I’ve built and scaled seven brands while running an agency that stays ahead of the curve in e-commerce.I break down complex marketing trends into actionable strategies to help brands like yours grow and thrive in today’s fast-changing landscape.Connect With Jordan:🔗 - LinkedIn: https://www.linkedin.com/in/jordan-west-marketer/🐦 - X https://twitter.com/jordantwestecom=============================== Subscribe for More:Hit the subscribe button and turn on notifications to get the latest tips, case studies, and tutorials for growing your brand with social commerce and influencer marketing.

🚀 Join my TikTok Shop OS MastermindClick here: https://bit.ly/3OrPTWv🤝 Get Social Commerce Club to work for your brandClick here: https://socialcommerceclub.com/pages/...Estimate your TikTok Shop revenue before you scale — try the Forecaster Tool:https://socialcommerceclub.com/pages/...📩 Learn the latest on TikTok Shop straight to your inboxJoin my newsletter here: https://upgrowthcommercenewsletter.be...--------------------------------------------Try Saral (Product Seeding Platform):https://www.getsaral.com/----------------------Most brands think product seeding is simple… just send free products and hope creators post.That’s exactly why it fails.If you’ve ever ended up with messy spreadsheets, unanswered emails, and zero real results from influencer outreach, this video will show you what’s actually going wrong—and how to fix it.I break down the exact system behind product seeding that top brands use to find winning creators, generate real UGC, and turn seeding into a scalable channel.Inside this video, you’ll learn:Why product seeding fails for most brandsThe 5-step seeding funnel (from discovery to scaling)How to manage creator outreach without chaosHow to track performance and find winning creatorsHow to turn seeding into a real growth channelIf you’re serious about influencer marketing and scaling your brand, this is the system you need.=============================== About This ChannelWho am I, and why should you listen to me?As an experienced entrepreneur and marketer, I’ve built and scaled seven brands while running an agency that stays ahead of the curve in e-commerce.I break down complex marketing trends into actionable strategies to help brands like yours grow and thrive in today’s fast-changing landscape.Connect With Jordan:🔗 - LinkedIn:   / jordan-west-marketer  🐦 - Twitter:   / jordantwestecom  =============================== Subscribe for More:Hit the subscribe button and turn on notifications to get the latest tips, case studies, and tutorials for growing your brand with social commerce and influencer marketing.

🚀 Join my TikTok Shop OS MastermindClick here: https://bit.ly/3OrPTWv🤝 Get Social Commerce Club to work for your brandClick here: https://socialcommerceclub.com/pages/contact📩 Learn the latest on TikTok Shop straight to your inboxJoin my newsletter here: https://upgrowthcommercenewsletter.beehiiv.com/subscribeThis video breaks down the 3 essential TikTok Shop tools that top brands and agencies are quietly using to scale faster in 2025.But here’s the catch… most creators are either overcomplicating their tech stack or completely missing the tools that actually drive results.Inside this video, you’ll discover:The tool that gives you access to millions of TikTok creatorsHow top agencies turn viral TikTok content into multi-platform growthA powerful way to find influencers your competitors don’t even know existIf you’re serious about growing with TikTok Shop, this might completely change how you approach content, creators, and scaling.Watch till the end for a bonus tool that could redefine how brands track growth across platforms.=============================== About This Channel*Who am I, and why should you listen to me?*As an experienced entrepreneur and marketer, I’ve built and scaled seven brands while running an agency that stays ahead of the curve in e-commerce.I break down complex marketing trends into actionable strategies to help brands like yours grow and thrive in today’s fast-changing landscape.Connect With Jordan:🔗 - LinkedIn: https://www.linkedin.com/in/jordan-west-marketer/🐦 - Twitter: https://twitter.com/jordantwestecom=============================== Subscribe for More:Hit the subscribe button and turn on notifications to get the latest tips, case studies, and tutorials for growing your brand with social commerce and influencer marketing.

🚀 Join my TikTok Shop OS MastermindClick here: https://bit.ly/3OrPTWv🤝 Get Social Commerce Club to work for your brandClick here: https://socialcommerceclub.com/pages/...📩 Learn the latest on TikTok Shop straight to your inboxJoin my newsletter here: https://upgrowthcommercenewsletter.be...E-commerce marketing is changing faster than most brands realize.While everyone is still obsessing over Facebook Ads and Google attribution… a completely different growth engine is emerging.In this episode, Jordan West and Brett Curry break down what’s actually working right now for scaling brands — from TikTok Shop “Blitz” launches to the hidden power of YouTube Ads.We dive into:• The TikTok Shop strategy brands are using to go viral overnight• Why YouTube ads are one of the most underpriced channels in marketing• The “Blitz” launch method that can generate thousands of creator videos in 24 hours• Why most attribution models are completely wrong• The real reason TikTok Shop is becoming the most powerful commerce platformIf you're running an e-commerce brand in 2026… this conversation might completely change how you think about growth.=============================== About This ChannelWho am I, and why should you listen to me?As an experienced entrepreneur and marketer, I’ve built and scaled seven brands while running an agency that stays ahead of the curve in e-commerce.I break down complex marketing trends into actionable strategies to help brands like yours grow and thrive in today’s fast-changing landscape.Connect With Jordan:🔗 - LinkedIn:   / jordan-west-marketer  🐦 - Twitter:   / jordantwestecom  =============================== Subscribe for More:Hit the subscribe button and turn on notifications to get the latest tips, case studies, and tutorials for growing your brand with social commerce and influencer marketing.

🚀 Join my TikTok Shop OS MastermindClick here: https://bit.ly/3OrPTWv🤝 Get Social Commerce Club to work for your brandClick here: https://socialcommerceclub.com/pages/...📩 Learn the latest on TikTok Shop straight to your inboxJoin my newsletter here: https://upgrowthcommercenewsletter.be...Most TikTok Shop sellers are unknowingly wasting their data… and killing their scale.If your GMV Max campaigns aren’t scaling, the problem might not be your creatives, ads, or product.It might be how your SKUs and product listings are structured.In this video, we break down a critical TikTok Shop strategy that most brands overlook: data stacking through proper parent-child SKU structure.You’ll discover why split listings confuse the algorithm, how scattered SKUs destroy learning signals, and the exact restructuring checklist used by top TikTok Shop agencies to fix it.But there’s a catch…Fixing this structure can cause a short-term learning dip before massive scale, and most brands do it the wrong way.Inside the video we cover:• Why GMV Max hates scattered product listings• The “data stacking bucket” strategy that strengthens algorithm learning• The exact parent-child SKU restructuring framework• How to avoid permanently capping your TikTok Shop growth• When to flip the switch without destroying momentumIf you're serious about scaling TikTok Shop with GMV Max, this operational setup could be the difference between stalling out… or unlocking compounding growth.

🚀 Join my TikTok Shop OS MastermindClick here: https://bit.ly/3OrPTWv🤝 Get Social Commerce Club to work for your brandClick here: https://socialcommerceclub.com/pages/contact📩 Learn the latest on TikTok Shop straight to your inboxJoin my newsletter here: https://upgrowthcommercenewsletter.beehiiv.com/subscribeTikTok Shop is becoming the biggest breakout eCommerce channel heading into 2026 — but most brands are scaling it completely wrong.They duct tape spreadsheets.They randomly seed creators.They react when metrics drop.And then they wonder why revenue spikes… and crashes.In this video, I break down the TikTok Shop Operating System — the exact 3-pillar framework we use to scale 8 and 9-figure brands across North America.You’ll learn:• The hidden metrics TikTok actually grades you on• Why fulfillment and compliance quietly kill visibility• How to turn creator chaos into a predictable growth engine• The 48–72 hour Blitz launch framework• What real infrastructure looks like inside Seller CenterIf you're already doing serious revenue and want TikTok Shop to become a structured, scalable growth channel — this is your blueprint.Watch until the end to see what “set up right” actually looks like.=============================== About This Channel*Who am I, and why should you listen to me?*As an experienced entrepreneur and marketer, I’ve built and scaled seven brands while running an agency that stays ahead of the curve in e-commerce.I break down complex marketing trends into actionable strategies to help brands like yours grow and thrive in today’s fast-changing landscape.Connect With Jordan:🔗 - LinkedIn: https://www.linkedin.com/in/jordan-west-marketer/🐦 - Twitter: https://twitter.com/jordantwestecom=============================== Subscribe for More:Hit the subscribe button and turn on notifications to get the latest tips, case studies, and tutorials for growing your brand with social commerce and influencer marketing.

🚀 Join my TikTok Shop OS MastermindClick here: https://bit.ly/3OrPTWv🤝 Get Social Commerce Club to work for your brandClick here: https://socialcommerceclub.com/pages/contact📩 Learn the latest on TikTok Shop straight to your inboxJoin my newsletter here: https://upgrowthcommercenewsletter.beehiiv.com/subscribeTikTok Shop isn’t failing because of the algorithm. It’s failing because most brands don’t understand how to incentivize creators properly.In this webinar, we break down the exact 4-layer incentive stack we use to turn creators from unpredictable “gig workers” into a structured, competitive sales fleet. Learn how to engineer creator behavior, drive consistent GMV, increase posting velocity, and eliminate last-minute content dumps.We also reveal how to repurpose TikTok Shop content into high-performing Meta ads using usage rights and whitelisting strategies — including the 5% ad spend model that scales profitably. If you’re struggling with low engagement, inconsistent output, or plateaued sales, this unified commerce playbook will show you how to unlock volume, variety, and long-term growth.Topics covered:TikTok Shop creator incentive modelsLeaderboard, volume, velocity & raffle structuresEvergreen vs Blitz campaign strategiesUsage rights & whitelisting explainedTurning UGC into Meta ad winnersScaling DTC with TikTok contentIf you want predictable creator output and scalable revenue, this is the system.=============================== About This Channel*Who am I, and why should you listen to me?*As an experienced entrepreneur and marketer, I’ve built and scaled seven brands while running an agency that stays ahead of the curve in e-commerce.I break down complex marketing trends into actionable strategies to help brands like yours grow and thrive in today’s fast-changing landscape.Connect With Jordan:🔗 - LinkedIn: https://www.linkedin.com/in/jordan-west-marketer/🐦 - Twitter: https://twitter.com/jordantwestecom=============================== Subscribe for More:Hit the subscribe button and turn on notifications to get the latest tips, case studies, and tutorials for growing your brand with social commerce and influencer marketing.

🚀 Join my TikTok Shop OS MastermindClick here: https://bit.ly/3OrPTWv🤝 Get Social Commerce Club to work for your brandClick here: https://socialcommerceclub.com/pages/contact📩 Learn the latest on TikTok Shop straight to your inboxJoin my newsletter here: https://upgrowthcommercenewsletter.beehiiv.com/subscribeIn this episode of the Unofficial TikTok Shop Podcast, Jordan West sits down with Fernando Campos — founder of Hive HQ and operator of a $40M supplement portfolio — to break down exactly how they scaled to nearly $4M per month on TikTok Shop.They dive deep into:• Why TikTok is demand generation (not Amazon-style demand capture)• The creator retainer strategy powering 80+ active creators• How reactivating dormant affiliates added $18,000 instantly• The hidden metric most brands ignore (GMV per video)• Why TikTok Shop profitability is harder to track than you think• How data visibility changes scaling decisionsIf you're selling on TikTok Shop — or planning to — this episode reveals the backend systems, metrics, and strategies serious brands use to scale profitably.Listen until the end for insights on creator intelligence, subscription growth, and the CEO dashboard strategy driving performance.=============================== About This Channel*Who am I, and why should you listen to me?*As an experienced entrepreneur and marketer, I’ve built and scaled seven brands while running an agency that stays ahead of the curve in e-commerce.I break down complex marketing trends into actionable strategies to help brands like yours grow and thrive in today’s fast-changing landscape.Connect With Jordan:🔗 - LinkedIn: https://www.linkedin.com/in/jordan-west-marketer/🐦 - Twitter: https://twitter.com/jordantwestecom=============================== Subscribe for More:Hit the subscribe button and turn on notifications to get the latest tips, case studies, and tutorials for growing your brand with social commerce and influencer marketing.

🚀 Join my TikTok Shop OS MastermindClick here: https://bit.ly/3OrPTWv🤝 Get Social Commerce Club to work for your brandClick here: https://socialcommerceclub.com/pages/contact📩 Learn the latest on TikTok Shop straight to your inboxJoin my newsletter here: https://upgrowthcommercenewsletter.beehiiv.com/subscribeMost TikTok Shop brands are accidentally opting OUT of free conversion lift.They flip the wrong toggles.They stack discounts incorrectly.They collide flash deals.And they destroy margin without even realizing it.In this video, we break down TikTok Shop Funded Promos — what they actually are, how they work in 2026, and how to get more lift WITHOUT cutting your price.Here’s what you’ll learn:• What “funded promos” really mean (and why most sellers misunderstand them)• The 3 toggles we keep ON year-round• The stacking rules that can silently nuke your pricing• The new 2026 free shipping reality (and how it buys visibility)• The one shipping toggle that can still cost you money• The difference between Funded vs Co-Funded promos• The exact SOP + weekly checklist we use at a Platinum TikTok Shop agencyTikTok sometimes subsidizes the discount for you.That means higher conversions without touching margin.But only if you set it up correctly.Most brands don’t.If you’re running TikTok Shop in 2026 and not using funded promos strategically, you’re leaving reach, visibility, and GMV on the table.Watch until the end for the full SOP breakdown.=============================== About This Channel*Who am I, and why should you listen to me?*As an experienced entrepreneur and marketer, I’ve built and scaled seven brands while running an agency that stays ahead of the curve in e-commerce.I break down complex marketing trends into actionable strategies to help brands like yours grow and thrive in today’s fast-changing landscape.Connect With Jordan:🔗 - LinkedIn: https://www.linkedin.com/in/jordan-west-marketer/🐦 - Twitter: https://twitter.com/jordantwestecom=============================== Subscribe for More:Hit the subscribe button and turn on notifications to get the latest tips, case studies, and tutorials for growing your brand with social commerce and influencer marketing.

🚀 Join my TikTok Shop OS MastermindClick here: https://bit.ly/3OrPTWv🤝 Get Social Commerce Club to work for your brandClick here: https://socialcommerceclub.com/pages/contact📩 Learn the latest on TikTok Shop straight to your inboxJoin my newsletter here: https://upgrowthcommercenewsletter.beehiiv.com/subscribeMost brands are paying TikTok Shop creators wrong.They either:• Pay for volume → get trash content.• Pay for sales → get zero posting momentum.And then they wonder why GMV stalls.In this video, Jordan breaks down the exact incentive structure used by one of North America’s biggest TikTok Shop agencies — including:The 4-layer payment system that drives BOTH volume and conversionsThe small tweak that generated 1,000+ videos in under a weekHow to eliminate “last day dumps” foreverThe opt-in switch that instantly filters out low-intent creatorsWhy incentives are really just a way to buy behaviorIf you’re scaling TikTok Shop in 2026, this isn’t about paying more.It’s about paying smarter.Most brands won’t implement this.The ones that do will win the algorithm.Watch until the end — the structure only works when all layers are combined.=============================== About This Channel*Who am I, and why should you listen to me?*As an experienced entrepreneur and marketer, I’ve built and scaled seven brands while running an agency that stays ahead of the curve in e-commerce.I break down complex marketing trends into actionable strategies to help brands like yours grow and thrive in today’s fast-changing landscape.Connect With Jordan:🔗 - LinkedIn: https://www.linkedin.com/in/jordan-west-marketer/🐦 - Twitter: https://twitter.com/jordantwestecom=============================== Subscribe for More:Hit the subscribe button and turn on notifications to get the latest tips, case studies, and tutorials for growing your brand with social commerce and influencer marketing.

🚀 Join my TikTok Shop OS MastermindClick here: https://bit.ly/3OrPTWv🤝 Get Social Commerce Club to work for your brandClick here: https://socialcommerceclub.com/pages/contact📩 Learn the latest on TikTok Shop straight to your inboxJoin my newsletter here: https://upgrowthcommercenewsletter.beehiiv.com/subscribeMost brands think their ads are failing because of platforms, algorithms, or targeting changes.In this episode, Joe Putnam breaks down why that’s usually not the real problem.We unpack why generic ads blend into the feed, how AI quietly strips brands of personality, and why ads that don’t make people feel anything are already dead.This conversation explores the emotional mechanics behind buying decisions, why single-angle campaigns stall growth, and how brand equity and performance are supposed to work together.You’ll hear why creative has become the highest-leverage lever in modern advertising — especially post-Andromeda.We also get into the dangerous myth that “if it sells, it works,” and why that mindset quietly destroys long-term brands.If your ads feel fine but results are slipping, this episode will likely change how you see the problem.Not louder tactics — better thinking.=============================== 🔗 - LinkedIn: https://www.linkedin.com/in/jordan-west-marketer/🐦 - Twitter: https://twitter.com/jordantwestecom=============================== *Who am I, and why should you listen to me?*As an experienced entrepreneur and marketer, I’ve built and scaled seven brands while running an agency that stays ahead of the curve in e-commerce.I break down complex marketing trends into actionable strategies to help brands like yours grow and thrive in today’s fast-changing landscape.

🚀 Join my TikTok Shop OS MastermindClick here: https://bit.ly/3OrPTWv🤝 Get Social Commerce Club to work for your brandClick here: https://socialcommerceclub.com/pages/contact📩 Learn the latest on TikTok Shop straight to your inboxJoin my newsletter here: https://upgrowthcommercenewsletter.beehiiv.com/subscribeTikTok Shop brands are pouring money into traffic… and watching it disappear.Enterprise brands are converting at 0.5%.Creators are sending clicks that never turn into sales.Ads are “working”… but revenue isn’t scaling.Why?In this webinar, Jordan West (Platinum TikTok Shop Partner) reveals the overlooked mistake that’s silently killing conversions — and why most brands are optimizing the wrong thing.If you’re:• Running GMV Max ads• Scaling affiliates• Copying your Amazon listing• Struggling to break through on TikTok ShopThis session will completely change how you think about product pages.Most brands don’t have a traffic problem.They have a listing problem.And once you see it… you can’t unsee it.=============================== About This Channel*Who am I, and why should you listen to me?*As an experienced entrepreneur and marketer, I’ve built and scaled seven brands while running an agency that stays ahead of the curve in e-commerce.I break down complex marketing trends into actionable strategies to help brands like yours grow and thrive in today’s fast-changing landscape.Connect With Jordan:🔗 - LinkedIn: https://www.linkedin.com/in/jordan-west-marketer/🐦 - Twitter: https://twitter.com/jordantwestecom=============================== Subscribe for More:Hit the subscribe button and turn on notifications to get the latest tips, case studies, and tutorials for growing your brand with social commerce and influencer marketing.

🚀 Join my TikTok Shop OS MastermindClick here: https://bit.ly/3OrPTWv🤝 Get Social Commerce Club to work for your brandClick here: https://socialcommerceclub.com/pages/contact📩 Learn the latest on TikTok Shop straight to your inboxJoin my newsletter here: https://upgrowthcommercenewsletter.beehiiv.com/subscribeIf you’re managing TikTok Shop creators through DMs, this video will save you months of chaos.Most brands don’t fail on TikTok Shop because of ads or creatives — they fail because their creator system breaks the moment they try to scale.In this video, Jordan West breaks down the exact creator community structure used by top-performing TikTok Shop brands to stay organized, drive consistent posting, and avoid creator burnout.You’ll learn:Why most creator “communities” quietly dieThe hidden mistake brands make when using Discord or DMsHow to structure creator communication so it runs without constant hand-holdingThe simple framework that turns creators into a real system — not noiseThis isn’t theory. It’s a battle-tested setup used at scale.If you’re serious about TikTok Shop growth, this is required watching.=============================== 🔗 - LinkedIn: https://www.linkedin.com/in/jordan-west-marketer/🐦 - Twitter: https://twitter.com/jordantwestecom=============================== *Who am I, and why should you listen to me?*As an experienced entrepreneur and marketer, I’ve built and scaled seven brands while running an agency that stays ahead of the curve in e-commerce.I break down complex marketing trends into actionable strategies to help brands like yours grow and thrive in today’s fast-changing landscape.

🚀 Join my TikTok Shop OS MastermindClick here: https://bit.ly/3OrPTWv🤝 Get Social Commerce Club to work for your brandClick here: https://socialcommerceclub.com/pages/contact📩 Learn the latest on TikTok Shop straight to your inboxJoin my newsletter here: https://upgrowthcommercenewsletter.beehiiv.com/subscribeMost brands think influencer marketing is about follower counts, likes, or engagement.In this episode, Jordan West breaks down why that mindset is why most influencer campaigns fail.We unpack why views aren’t cash, comments don’t convert, and why chasing big creators often burns your budget. You’ll learn how to identify influencers who actually sell your product — not just entertain.This conversation explores the metrics that matter: engagement rate, diehard fans, follower quality, and geo alignment. Jordan shows step-by-step how to find warm, aligned creators using tools like Sorrell, so your influencer spend actually drives revenue.You’ll see why guessing is over, how discovery should be data-driven, and why micro-influencers often outperform big names when done right.If you’ve ever wondered why influencer campaigns feel like a gamble, this episode will change how you approach partnerships.Not bigger audiences — smarter selection.SARAL Resources & OfferSARAL Website: https://www.getsaral.comSARAL LinkedIn: https://www.linkedin.com/company/getsaral/Demo Link (with UTM): https://www.getsaral.com/demo?utm_source=jordan_west&utm_medium=partner&utm_campaign=q1_2026💡 Special for our audience: $500 discount + white glove onboarding + strategic support when you book a demo and mention Jordan sent you.=============================== About This Channel*Who am I, and why should you listen to me?*As an experienced entrepreneur and marketer, I’ve built and scaled seven brands while running an agency that stays ahead of the curve in e-commerce.I break down complex marketing trends into actionable strategies to help brands like yours grow and thrive in today’s fast-changing landscape.Connect With Jordan:🔗 - LinkedIn: https://www.linkedin.com/in/jordan-west-marketer/🐦 - Twitter: https://twitter.com/jordantwestecom=============================== Subscribe for More:Hit the subscribe button and turn on notifications to get the latest tips, case studies, and tutorials for growing your brand with social commerce and influencer marketing.

🚀 Join my TikTok Shop OS MastermindClick here: https://bit.ly/3OrPTWv🤝 Get Social Commerce Club to work for your brandClick here: https://socialcommerceclub.com/pages/contact📩 Learn the latest on TikTok Shop straight to your inboxJoin my newsletter here: https://upgrowthcommercenewsletter.beehiiv.com/subscribeMost brands think sampling is simple.Send product. Hope it posts. Move on.That mindset is exactly why sampling quietly burns inventory, budget, and internal trust.Every product you send is a bet — and most brands don’t even know what they’re betting on.In this video, I break down the exact decision framework we use at Social Commerce Club to decide who actually deserves a sample, what signals matter, and why metrics alone will mislead you.This isn’t about finding “bigger creators.”It’s about understanding whether you’re optimizing for performance now, relationships later, or both — and how that choice changes everything.If you’re serious about scaling TikTok Shop, this is the thinking most brands skip… and pay for later.Watch closely. This framework changes how sampling should be done.=============================== 🔗 - LinkedIn: https://www.linkedin.com/in/jordan-west-marketer/🐦 - Twitter: https://twitter.com/jordantwestecom=============================== *Who am I, and why should you listen to me?*As an experienced entrepreneur and marketer, I’ve built and scaled seven brands while running an agency that stays ahead of the curve in e-commerce.I break down complex marketing trends into actionable strategies to help brands like yours grow and thrive in today’s fast-changing landscape.

🚀 Join my TikTok Shop OS MastermindClick here: https://bit.ly/3OrPTWv🤝 Get Social Commerce Club to work for your brandClick here: https://socialcommerceclub.com/pages/contact📩 Learn the latest on TikTok Shop straight to your inboxJoin my newsletter here: https://upgrowthcommercenewsletter.beehiiv.com/subscribeHow do you sell TikTok Shop to a board of directors in under seven minutes? This video breaks down a clear, executive-level framework for presenting TikTok Shop as a strategic e-commerce opportunity, not a risky trend.You’ll learn how boards evaluate new initiatives, what decision-makers care about most, and how to frame TikTok Shop using metrics, risk controls, and market signals that resonate with leadership. This is not a tactical walkthrough. It’s a strategy-focused guide for founders, marketers, and operators who need internal approval before execution.If you’re preparing a board presentation, building an e-commerce growth strategy, or pitching TikTok Shop to executives, this video shows how to do it with clarity and credibility.Watch till the end for the full 7-minute structure, and subscribe for more executive-level growth strategy breakdowns.=============================== 🔗 - LinkedIn: https://www.linkedin.com/in/jordan-west-marketer/🐦 - Twitter: https://twitter.com/jordantwestecom=============================== *Who am I, and why should you listen to me?*As an experienced entrepreneur and marketer, I’ve built and scaled seven brands while running an agency that stays ahead of the curve in e-commerce.I break down complex marketing trends into actionable strategies to help brands like yours grow and thrive in today’s fast-changing landscape.

TikTok Shop just tightened the screws on shipping—and a lot of brands are panicking. In this video (recorded January 22, 2026), I break down what TikTok’s “Logistics Services” push actually means, what it doesn’t mean, and why this is good news for real operators.The headline: TikTok is moving toward being the source of truth for labels + tracking (Amazon-style standards), which helps purge bad actors and clears the field for serious brands. TikTok has already been rolling out shipping policy upgrades (including requiring certain labels—like USPS—to be generated via TikTok Shipping). I’m Jordan West—former BC Ambulance paramedic turned entrepreneur. I’ve built 8 brands, 2 agencies, a software company, and a restaurant. Today, I help brands win on TikTok Shop and social commerce with systems that scale.In this episode, you’ll learn:✅ What “TikTok Shop Logistics Services” really is (the data layer, not “fire your 3PL”)✅ The timeline brands should pay attention to (and how to plan for it)✅ 3 paths forward: label switch, middleware integration, and hybrid FBT✅ Why this change raises the barrier to entry—and helps serious brands win✅ A simple checklist to stay compliant and keep shipping on timeIf you’re a serious operator, this is noise—not a threat.

🤝 Need help with Social Commerce for your brand? Go here: https://socialcommerceclub.com/👨‍🏫 Join my Skool community: https://www.skool.com/tiktokshopos/aboutIn this episode of Secrets to Scaling Your E-Commerce Brand, Jordan West speaks with Mehmet Can Ilker, founder of Ethnic Living, about scaling a high-ticket furniture brand in one of the most complex e-commerce categories.Mehmet breaks down how Ethnic Living grew by designing products in-house, controlling its supply chain, and avoiding the commodity trap common in furniture and home decor. The conversation covers inventory risk, made-to-order manufacturing, trend prediction through interior designer feedback, and how high-AOV brands should think differently about cash flow and product launches.They also discuss the impact of tariffs and uncertainty in global manufacturing, how Ethnic Living planned ahead to protect margins, and why branding matters more than competing on price. Jordan and Mehmet go deep on attribution, post-purchase surveys, email and SMS strategy, and what actually drove results during Black Friday and Cyber Monday 2025.This episode is a practical look at scaling a premium e-commerce brand without chasing competitors, relying on discounts, or becoming dependent on paid ads alone.=============================== 🔗 - LinkedIn: https://www.linkedin.com/in/jordan-west-marketer/🐦 - Twitter: https://twitter.com/jordantwestecom=============================== *Who am I, and why should you listen to me?*As an experienced entrepreneur and marketer, I’ve built and scaled seven brands while running an agency that stays ahead of the curve in e-commerce.I break down complex marketing trends into actionable strategies to help brands like yours grow and thrive in today’s fast-changing landscape.📈 Level up your brand with us: https://socialcommerceclub.com/pages/contact

Most brands fail on TikTok Shop because they post randomly — creators here, discounts there, no clear signal. TikTok doesn’t reward chaos. It rewards alignment.In this video, I break down the TikTok Shop Momentum Framework — a simple system to create predictable growth by running focused “moments” instead of constant posting.You’ll learn:What momentum actually means on TikTok ShopThe 5 types of moments brands can run (launch, blitz, restock, pricing, platform campaigns)A 5-point moment checklist to plan campaigns in minutesHow to choose between focused vs open creator participationA repeatable bi-weekly cadence for long-term growthIf you want TikTok Shop to work like clockwork instead of guessing what to post next, this video is for you.=============================== 🔗 - LinkedIn: https://www.linkedin.com/in/jordan-west-marketer/🐦 - Twitter: https://twitter.com/jordantwestecom=============================== *Who am I, and why should you listen to me?*As an experienced entrepreneur and marketer, I’ve built and scaled seven brands while running an agency that stays ahead of the curve in e-commerce.I break down complex marketing trends into actionable strategies to help brands like yours grow and thrive in today’s fast-changing landscape.📈 Level up your brand with us: https://socialcommerceclub.com/pages/contact

In this webinar, Jordan West breaks down how top e-commerce brands are engineering momentum on TikTok Shop instead of relying on luck, discounts, or random posting.You’ll learn how to create intentional growth moments by aligning creators, content, offers, and timing — so the algorithm receives clear signals that lead to scale.This session covers:Why “posting and praying” fails for most brandsHow engineered moments create predictable sales momentumThe Momentum Strategy used by leading DTC brandsContent blitzes, creator activation, and signal-based scalingHow to turn TikTok Shop into a repeatable growth engineThe difference between random virality and designed momentumWhether you’re launching on TikTok Shop, scaling a DTC brand, or struggling to convert content into sales, this webinar shows how momentum is built — not hoped for.👉 Watch till the end for actionable frameworks you can apply immediately.=============================== 🔗 - LinkedIn: https://www.linkedin.com/in/jordan-west-marketer/🐦 - Twitter: https://twitter.com/jordantwestecom=============================== *Who am I, and why should you listen to me?*As an experienced entrepreneur and marketer, I’ve built and scaled seven brands while running an agency that stays ahead of the curve in e-commerce.I break down complex marketing trends into actionable strategies to help brands like yours grow and thrive in today’s fast-changing landscape.📈 Level up your brand with us: https://socialcommerceclub.com/pages/contact

In just 99 seconds, Jordan West explains why TikTok Shop isn’t about posting more content, but about building the right offer, leveraging creators at scale, optimizing your shop for conversion, and only boosting what already works. No theory, no fluff — just a proven system real brands are using to grow without burning cash.If you’re a brand owner, operator, or marketer trying to win on TikTok Shop in 2026, this is the framework you need to understand.=============================== 🔗 - LinkedIn: https://www.linkedin.com/in/jordan-west-marketer/🐦 - Twitter: https://twitter.com/jordantwestecom=============================== *Who am I, and why should you listen to me?*As an experienced entrepreneur and marketer, I’ve built and scaled seven brands while running an agency that stays ahead of the curve in e-commerce.I break down complex marketing trends into actionable strategies to help brands like yours grow and thrive in today’s fast-changing landscape.📈 Level up your brand with us: https://socialcommerceclub.com/pages/contact

🤝 Need help with Social Commerce for your brand? Go here: https://socialcommerceclub.com/👨‍🏫 Join my Skool community: https://www.skool.com/tiktokshopos/aboutIn this webinar, Jordan break down the TikTok Shop 2026 Blueprint and the exact creator-first strategy brands are using to scale fast on TikTok Shop. Learn why TikTok Shop is a demand generation engine, not just another sales channel, how creators have become the real distribution layer, and what it takes to build a sustainable creator ecosystem. We cover shop health, listings, inventory, creator onboarding, affiliate systems, and the momentum-based approach brands need to win in 2026. Perfect for brands, founders, and marketers looking to scale TikTok Shop profitably.=============================== 🔗 - LinkedIn: https://www.linkedin.com/in/jordan-west-marketer/🐦 - Twitter: https://twitter.com/jordantwestecom

TikTok GMV Max ROI looks amazing on the surface—but it’s not a true return on ad spend.In this video, Jordan West breaks down what GMV Max really is, how TikTok Shop attributes sales, and why the ROI number is a blended metric that includes paid ads, organic sales, and creator/affiliate revenue. He explains how TikTok credits all orders for promoted products during a GMV Max campaign—even if the buyer never saw an ad—and why this can make performance look better than it actually is.Jordan also shares practical ways brands can unblend GMV Max, understand what’s driving real growth, and avoid scaling based on misleading data. If you’re running TikTok Shop ads or managing GMV Max campaigns, this video will help you measure performance correctly and make smarter decisions with your budget.=============================== 🔗 - LinkedIn: https://www.linkedin.com/in/jordan-west-marketer/🐦 - Twitter: https://twitter.com/jordantwestecom

In this episode, Jordan West sits down with Bora, co-founder of Reacher, one of the leading TikTok Shop affiliate platforms, to break down what’s really happening inside social commerce right now.They uncover why only 1.4% of creators on TikTok Shop generate meaningful GMV, why creator outreach conversion rates are collapsing, and what brands must do differently to win in an increasingly competitive market.The conversation dives deep into:Creator scarcity vs creator volumeWhy mass outreach is dyingThe future of brand-owned contentWhy AI content is being suppressed on TikTokHow top brands are building moats through creator relationshipsWhy loyalty, training, and community matter more than everIf you’re a brand, agency, founder, or operator trying to scale on TikTok Shop, this episode reveals the uncomfortable truths most people ignore — and the strategies that actually work going into the next phase of social commerce.=============================== 🔗 - LinkedIn: https://www.linkedin.com/in/jordan-west-marketer/🐦 - Twitter: https://twitter.com/jordantwestecom

Paid ads are breaking — and social commerce is quickly becoming the most powerful growth channel for modern brands.In this video, Jordan West breaks down what social commerce really is, why creators are outperforming brands, and how platforms like TikTok Shop and live shopping are driving net new revenue instead of just shifting sales around. You’ll learn why this channel could become a trillion-dollar opportunity, how brands should think about creator-led commerce in 2026 and beyond, and what makes Social Commerce Club’s approach different from traditional TikTok Shop agencies.If you’re an e-commerce founder, DTC operator, or marketing leader trying to build sustainable growth beyond paid ads, this video explains the system, the mindset, and the future of social commerce.=============================== 🔗 - LinkedIn: https://www.linkedin.com/in/jordan-west-marketer/🐦 - Twitter: https://twitter.com/jordantwestecom

In this episode of Social Commerce Club, Zohaib joins the show to reveal the brutal truth about the SaaS industry, the creator economy, and the coming AI content crisis. After working inside nearly every major e-commerce SaaS company — Attentive, LiveRecover, Sendlane, Social Snowball, Refundle and more — Zohaib breaks down what’s actually happening behind the scenes.We cover the collapse of enterprise-driven SaaS models, why micro creators are outperforming paid ads, how CPM-based creator marketing is rewriting e-commerce, and why AI-generated content is about to hit a massive wall as platforms begin suppressing it.This episode is packed with insider stories, real tactical insights, and a brutally honest look at where social commerce, creators, and AI are heading in 2025 and beyond.If you’re building in SaaS, running an e-commerce brand, scaling creators, or navigating the new TikTok/Instagram landscape — this conversation will change how you think about growth.---------------------------------------------------------------------------------------📌TIMESTAMPS:00:00 Intro00:56 Live Streaming Boom03:15 Short-Form Problems06:12 Early SaaS Career10:29 Sendlane Era14:58 SaaS Mistakes18:20 Snowball Years22:33 Finding Refundle24:55 CPM Model28:04 Micro Creator Halo31:00 AI Content Decline33:45 AI Dependency36:08 Refunnle Roadmap38:22 Social CRM40:25 Closing=============================== 🔗 - LinkedIn: https://www.linkedin.com/in/jordan-west-marketer/🐦 - Twitter: https://twitter.com/jordantwestecom

In this first-ever episode of the Social Commerce Club podcast, the team breaks down a massive shift happening in e-commerce that almost no brand is ready for. TikTok Shop’s explosive Black Friday growth, the rise of 24/7 live streaming, creator-led brands, AI-generated influence, and the death of traditional DTC playbooks — it’s all here.This conversation uncovers why commerce is becoming entertainment, why authenticity is beating AI, why creator armies are outperforming influencer “faces,” and why the next wave of e-commerce will reward brands who move fast and think differently.If you're in social commerce, e-commerce, marketing, media buying, or the creator economy… this episode will show you where the future is heading.📌TIME STAMPS:00:00 – Intro & What This Podcast Is About01:04 – Why Social Commerce Needs a New Conversation04:00 – The Team Behind SCC & Their Story07:00 – TikTok Shop’s Black Friday Shockwave12:00 – Live Shopping: Entertainment Is the Future17:00 – Authenticity vs AI: What Consumers Really Trust22:00 – Jake Paul, AI Virality & Creator-Led Brands27:00 – The Creator Army Strategy vs One Big Influencer32:00 – Will AI Influencers Replace Humans?37:00 – AI in Organizations: The Real Problems & Risks42:00 – Why Brands Must Adapt Faster Than Ever46:00 – Behind the Scenes: SEC’s Massive Industry Demand48:45 – Final Words & Episode Close=============================== 🔗 - LinkedIn: https://www.linkedin.com/in/jordan-west-marketer/🐦 - Twitter: https://twitter.com/jordantwestecom=============================== *Who am I, and why should you listen to me?*As an experienced entrepreneur and marketer, I’ve built and scaled seven brands while running an agency that stays ahead of the curve in e-commerce.I break down complex marketing trends into actionable strategies to help brands like yours grow and thrive in today’s fast-changing landscape.📈 Level up your brand with us: https://socialcommerceclub.com/pages/contact

Check out my Blitz Methadology Videos:https://youtu.be/lcejNzEPdAU?si=hPQG4u9FeAMoERGBhttps://youtu.be/UJOLOA4ustI?si=9KQ8hQmmXbkWHow4In this video, Jordan break down the exact 7-step TikTok Shop system that scaled a struggling account from just $4/day in ad spend to over six figures in 12 days with a 6X ROAS. If you're trying to grow your TikTok Shop, this is the blueprint every new brand needs.You’ll learn how to properly audit your shop, fix your product pages, build a creator hub, recruit creators from multiple angles, set VIP/non-VIP commission tiers, and relaunch ads with a clean structure that actually converts. We also walk through how to run a TikTok Shop Blitz to turn normal days into big revenue moments.Whether you're a new brand, a creator, or an e-commerce founder trying to scale TikTok Shop, this step-by-step guide will show you exactly what works right now.

In this video, Jordan West breaks down exactly why your cold traffic is dead and how the brands that win on Meta and TikTok Shop are doing it differently. You’ll learn how to build a Creative Mix that the algorithms love — from video, image, and carousel ads to TikTok Shop GMV Max campaigns.We’ll cover:🚀 Why “same face, same script” creatives are killing your reach🎨 How Meta & TikTok reward creative variety (formats, concepts, talent)🛍️ The 9 Carousel Archetypes that drive record-breaking ROAS🤝 Why TikTok Shop’s GMV Max makes Carousel Ads the default winner📚 The Concept Bank — 20+ ideas including review walls, myth busters, and founder explainers🎯 How to use “Diversity Packs” to feed the algo fresh, high-performing creativesWhether you’re a brand owner, media buyer, or UGC creator — this is the blueprint to dominate 2025 with creative diversity that scales.If this helped, drop a comment, share it with your team, and let’s build ads that actually perform.