PODCAST · business
The Unselling Philosophy
by Clint Griffin
Marketing for a saturated world. Find out how to set your brand apart from the constant noise of content creation, and find the audience that wants to work with you.
Episodes
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Unselling Philosophy Episode 9: No Click Marketing
What is Zero-Click Marketing?Zero click marketing is the practice of creating content that builds brand authority and influence without requiring a user to visit your website.What do I mean?Website traffic has been dropping constantly since the rise of the AI companion. This is because the…
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Unselling Philosophy Episode 8: The "Old Friend" Philosophy - Turning Email Into Your Best Asset
Have you ever wondered why, in an age of TikTok and AI, the most successful brands still obsess over a technology from the 1970s?In this episode, Clint from the Unselling Philosophy breaks down why email remains the undisputed engine of the entire e-commerce lifecycle. It is time to strip away…
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Unselling Philosophy Episode 7: Alignment Surgery: Shifting the Protagonist
Stripping Away the Marketing Mystique: How to Stop Paying for Jargon and Start Solving ProblemsHave you ever felt like your marketing team or agency is speaking a language designed to keep you confused rather than making you money?At Refinery23, we often say that marketing isn't hard, but it is...
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Unselling Philosophy Episode 6: The Digital Maturity Audit - Traditional to AI-Integrated
Marketing isn’t hard but it can be complicated. In 2026, the novelty of AI has worn off, and the "AI tax", paying for tools you don't actually use or that create more work, is a real threat to your bottom line. Are you actually using AI to transform your profit, or are you just paying an "AI Tax"...
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Unselling Philosophy Episode 5: Hyper Local SEO Mastery "World Famous in New Zealand"
Have you ever wondered why a business across town is getting all the calls, while you, the local expert, is being ignored? In 2026, being "world famous in New Zealand" starts with being the undisputed king of your own street.If you aren't winning your suburb, you're invisible. Customers aren't...
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Unselling Philosophy Episode 4: The Content Multiplier, Work Smarter, Not Harder
Theme: Efficiency & Modern DistributionThe "Content Slave" TrapMost business owners are exhausted trying to feed the "social media beast."The Shift: Moving from "Creating" to "Documenting."The Framework: One-to-ManyStep 1: The Pillar. Use a 20-minute video as the "Source Code."Step 2: The AI...
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The Unselling Philosophy, The Personal Brand: The Antidote to AI Slop
Marketing isn’t hard; but it can be complicated. In 2026, one of the biggest complications is the "Dead Internet" theory, the idea that the web is flooded with "perfect" but soul-less content generated by machines. In this episode, we discuss why the only way to survive the flood of AI slop is to...
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Crisis Management. Bad News Travels Fast: Mastering Digital Crisis Management in NZ 🚨
Marketing isn’t hard; it’s complicated. In a country as small as New Zealand, a "digital crisis" isn't just a bad comment on a post; it is a screenshot shared in a private WhatsApp group that travels faster than your ability to delete it. In this episode, we discuss why crisis management isn't...
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The Art of Joy: Build Trust, Burn the Funnel, and Win Through Transparency.
Conscious Marketing, Business Strategy, New Zealand Entrepreneurship. The foundational mindset shift: from Funnel to Filter. Deep dive into Pillar 1: creating cognitive dissonance through honesty. Deep dive into Pillar 2: becoming a consultant, not a salesperson. Practical application of Pillar…
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Frequently Asked Questions
How many episodes does The Unselling Philosophy have?
The Unselling Philosophy currently has 9 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is The Unselling Philosophy about?
Marketing for a saturated world. Find out how to set your brand apart from the constant noise of content creation, and find the audience that wants to work with you.
How often does The Unselling Philosophy release new episodes?
The Unselling Philosophy has 9 episodes. Check the episode list to see recent publication dates and frequency.
Where can I listen to The Unselling Philosophy?
You can listen to The Unselling Philosophy on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts The Unselling Philosophy?
The Unselling Philosophy is created and hosted by Clint Griffin.
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