PODCAST · business
The Vinci Digital Blogcast
by Vinci Digital Marketing
Welcome to the Vinci Blogcast, your home for all content from the Vinci Digital Marketing Blog. This podcast was created to make our written blog content more enjoyable and accessible no matter where or how you enjoy listening to podcasts, and specifically for the visually impaired.
Episodes
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Episode 78: The Power of Optimizing Voice Search for SEO & FAQs
In this article we talk about the emergence of Voice search and how that impacts how search users access the content and information you publish on your website. Voice search also flips the keyword optimization game on its ear. Short tail keywords that are highly competitive are less desirable…
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Episode 77: Marketing Tips for Appealing to Conscious Consumers
In this article we talk about the importance of establishing culture and a strong brand story and values to appeal to more conscious consumers today. We specifically focus on several keys areas of your brand and business and highlight some better known brands that are doing a better job at...
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Episode 76: Holiday Email Marketing Campaigns: 3 Examples That Will Blow You Away
In this article we cover three different spins on a typical holiday email marketing campaign that will help generate more engagement and action from your audience. These are also some clever ways to catch the attention at the most heavy sales season of the year. These tips include: Adding a sense...
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Episode 75: Web Design 101: 3 Web Design Disasters Your Business Should Avoid
In this article we talk about three critical components to a successful and solid foundation for your website which includes: optimizing your website for mobile devices, site speed optimization, and aesthetics. This is just the tip of the iceberg! We also mention our free ebook that talks about…
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Episode 74: 5 Digital Marketing Statistics That Will Change the Way You Look at Marketing Online
In this article we talk about a few digital marketing statistics that you may not be aware of. And, if you are on the fence about dipping your toe in the digital marketing space, these statistics might help convince you. We cover some interesting tips about content marketing, email marketing…
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Episode 73: Get Found Online: 3 Local SEO Tips to Bring in More Local Traffic
In this article we cover the importance of making sure your business information including name, address, and phone and other key data points are accurate and up to date across all your online listings. We also talk about our local SEO service and how that helps maintain and manage these listings...
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Episode 72: Make Hay & Go Mobile While the Sun Still Shines on Your Search Traffic
In this article I cover everything you need to know about the algorithm shifts happening at Google as they split the mobile and desktop search index. Many sites at the time, were not mobile-friendly (and many today still haven't done the work). This impacts visibility in search and can…
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Episode 71: Pricing Concept #7: Monitor, Grow, & Maintain Competitive Pricing
This is the final part, part 7 of our 7-part series all about effectively pricing small business products and services. In this article, we focus specifically on how to effectively maintain or monitor pricing over time. Most businesses rarely update their pricing on a regular basis but this leads...
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Episode 70: Pricing Concept #6: The Pros and Cons of Value-Based Pricing
This article is Part 6 of our 7-part series that covers everything you need to know about effectively pricing small business products and services. In this article, we focus on my favorite aspect of pricing which is value-based pricing and discuss the pros and cons of this approach. Helping your...
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Episode 69: Pricing Concept #5: The Pros and Cons of Time-Based Pricing
In this article we cover the pros and cons of the time-based pricing model. While critical when starting your business, to understand costs and how your time factors into the output you produce, over the long term, time-based pricing can be an extremely limiting business model. You are…
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Episode 68: Pricing Concept #4: Avoiding Quantity Over Quality No Matter What
In part 4 of our 7-part series all about effectively pricing products and services for small businesses we talk about the concept of underpricing or focusing on quantity instead of quality. For most business owners, targeting customers that only value what is cheap and least expensive is a...
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Episode 67: Pricing Concept #3: Avoid Pushing the Price Envelope and Over Pricing
In part 3 of our 7-part series about how to effectively price small business products and services we focus on how to avoid overpricing. There is a fine line we must walk to maintain relevant and competitive in our market and not turn customers away. Overpricing can really impact a business's...
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Episode 66: Pricing Concept #2: Get a Snapshot of Costs for Small Business Pricing
In part 2 of our 7-part series all about effectively pricing products and services for small businesses, we are focusing on understanding the costs associated with acquiring new customers, servicing those customers, and other fixed costs associated with running your business such as rent,...
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Episode 65: Pricing Concept #1: Remove Limiting Beliefs About Money and Worth
In part 1 of our 7-part series all about how to effectively price small business products and services we talk about removing limiting beliefs about money and our worth. These ideals and paradigms are often inherited from the feelings and beliefs we grew up around. If our parents thought money…
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Episode 64: Everything You Must Know to Effectively Price Small Business Services
In this article we kick off our 7-part series that tackles everything you need to know about pricing as a small business owner. I've spent years tackling these issues not only for our agency but for many of our clients. Having dealt with virtual products and intangible services for nearly two...
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Episode 63: How to Develop a Winning Content Strategy for Super Niche Industries
In this article, we talk more specifically about how to create content that speaks to a highly targeted and super-specific audience. Believe it or not but there is an audience for everything! Marketing to a super niche audience takes a very different approach and strategy to appeal directly to…
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Episode 62: 4 Reasons Why Even Great Business Owners Suck at Marketing
Every business owner sucks at marketing, even me! Ok maybe not all the time or in all instances but we sure do have our moments. Most businesses owners are fixated on controlling the narrative and spend more time getting in their own way than generating meaningful engagement with prospects or...
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Episode 61: How to Craft an Effective Content Strategy for Inbound Marketing
In this article we talk not only about developing a content strategy but more specifically how to craft one as it pertains to inbound marketing and the sales funnel. We explore each stage of the sales funnel which include Awareness and discovery, Research and Consideration, Criteria and...
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Episode 60: How Call Tracking Closes the Inbound Marketing Loop for Your Business
This article makes the case for the importance of call tracking to help "close" the marketing loop. Often businesses focus on leads that come through form fills and shopping carts but don't accurately track leads that come through phone calls. Not only tracking leads but understanding which...
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Episode 59: Utilizing Landing Page Optimization Services to Improve Conversions
In this article we talk about the importance of optimizing a landing page to maximize the number of conversions you receive. Often a landing page is created under the premise that a great offer or amazing product will sell itself. However, how a landing page presents the subject matter albeit a...
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Episode 58: Attracting the Right Traffic for your Inbound Marketing Strategy
In this article, we talk about how to attract the right traffic to your website to generate growth and sales. We are talking specifically about organic growth (unpaid traffic that finds your website naturally through search or social sharing). There are three critical components to an effective...
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Episode 57: Developing Buyer Personas – The 1st Step of Inbound Marketing Strategy
In this article we talk about the importance of developing buyer personas for your business. Many small businesses are clear on what they offer, how their products and services work, but often miss the mark when it comes to understanding exactly who is most attracted to their products and…
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Episode 56: Understanding the Sales Funnel for your Inbound Marketing Strategy
In this article we talk about the different stages of the sales funnel and the advantages to focusing on the TOP or MOUTH of the funnel rather than the bottom. Most businesses focus only on the bottom of the funnel because these prospects are ready to buy, have done their research, and are...
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Episode 55: 5 Steps to Developing a Content Marketing Strategy That Works
In this article we talk about the differences between a Content Strategy versus a Content Marketing Strategy and what those differences are. We also focus on the five steps to creating a content marketing strategy from the ground up: Get your entire team on board Identify your target audience...
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Episode 54: Best Practices When Inheriting an Email Marketing List
In this article, we talk about the key considerations you should consider if you are ever in the position of inheriting an email list. This can happen during the acquisition of a business, transfer of ownership of a business, or in many other scenarios. Following the proper steps to ensure you…
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Episode 53: A Guide to Cross-Selling and Upselling – Ways to Delight Customers
There is a common misconception that every business needs to focus their time and energy on acquiring new customers. For some businesses this may be true if they only provide a "one and done" service. However, most businesses could offer so much more and keep clients coming back. Large…
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Episode 52: Can I Do Inbound Marketing Myself? 2 Reasons to Hire an Inbound Agency
In this article I talk about 2 reasons you may want to consider hiring an inbound marketing agency versus doing it yourself. First and foremost we talk about time and experience and all the specific services that someone would need to be proficient with in order to truly develop, manage, and...
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Episode 51: Inbound Marketing and Local SEO – An Essential Duo for Quality Traffic
Inbound marketing is the process of attracting targeted, ideal buyers to your business through content and engagement strategies that inspire them to take action. Unlike traditional advertising that requires you to scream and shout to the masses in hopes of getting someone's attention. Inbound is...
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Episode 50: Why Responsive Web Design is Important More Than Ever in 2015
In 2015 much of the digital marketing landscape changed forever. Websites that are not built to adapt to any size screen are destined for the trash bin and much lower rankings in the search results than sites that optimize the end-user's experience across any device including desktops, laptops,...
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Episode 49: Why Marketing Automation Makes Life Easier for You & Your Customer
In this article I talk about the challenges of managing your business, communication and helping move prospects through the buying cycle. As you grow, it becomes more and more difficult to sustain a high level of touch points and one on one communication with clients. So how do you continue to...
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Episode 48: How to Reap the Benefits of Inbound Marketing
Over the last decade there has been a major shift as to how businesses acquire new customers and what strategies are reaping greater returns on investment. Inbound marketing is undoubtedly the most powerful way to reach and influence your target audience because you are putting the content they...
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Episode 47: The Complete Guide to Web Design for Business Owners
In this article we cover EVERYTHING.... and I mean everything there is to know about the importance of good web design for small business owners and why it is so important to your marketing strategy. Some simple questions to ask yourself: Do you want your business to grow and succeed in the 21st...
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Episode 46: Building Trust Through Customer Service – The Foundation of Any Business
In this article we talk about the age-old concept of customer service. It really is the most critical, foundational piece of how you do business. No matter the industry you are in or type of clientele, what can truly set you apart and make you unique is how you deliver service to your clients.…
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Episode 45: Eliminate Duplicate Content Using Google for Better Search Visibility
In this article I share some simple ways to take advantage of Google's search features to root out and eliminate duplicate content in your website. There are some specific searches you can do to help find duplicate content which are included below. To find a specific keyword in your page titles...
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Episode 44: An Overview of XML Sitemaps – Best Practices for Better SEO
In this article, I talk about XML sitemaps, what they are, and why they are an effective tool to help improve your SEO strategy. Sitemaps help the search engines understand how your site is constructed, how pages are interconnected, and the relationship your content has throughout the site. Read...
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Episode 43: Finding Competitors’ Weaknesses and Your Own Strengths in Business
In this article we talk about how to find opportunities for growth and to set yourself apart from competitors by identifying their weaknesses. Not every business can easily articulate what makes them "different." However, it is much easier to look at competitors and identify what they are doing...
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Episode 42: The Power of Long Tail PPC Traffic – Get Better, Less Expensive Clicks
In this article we talk about the importance of developing great longtail keyword phrases to target. Longtail keywords are typically over 3 words long. The value in longtail keywords are they have less competition, are more specific, and tend to convert much higher than broad terms. For example...
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Episode 41: Avoiding Google Penalties in 2015 – Understanding Google Algorithms
In this article we talk about how to avoid Google search penalties in 2015. The landscape is always changing and in this article we cover some simple ways to improve visibility in search and steering clear of Google penalties in the process. Read the blog here:...
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Episode 40: Why Content Marketing is King – The Benefits For You & Your Customer
In this article we talk about why content marketing is king and how vital it is to your online marketing strategy if you want to stay relevant and visible! Always remember if you "are what you eat" then your business "is what it publishes." Read the blog here:...
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Episode 39: 4 Tips for Creating Educational Content and The Benefits
In this article we talk about the benefits of creating educational content. Content that teaches something brings a closer connection between a website and its users, who can comment and otherwise engage with the new knowledge. It also creates informed consumers, who are more likely to purchase a...
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Episode 38: Why 301 Redirects Are Important and Their Relation to Great SEO
In this article we talk all about 301 Redirects including: What is a 301 Redirect? Why not using them will hurt your website traffic The relationship between 301 Redirects and SEO and more. In the article I also mention a video by Google's Matt Cutts: https://youtu.be/gJK5Uloy76g Read the article...
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Episode 37: How to Find Keywords Customers Use – Tips for Better PPC Leads
In this article, we talk about some simple but effective tools that are available to help you learn more about how your potential customers are searching for the products and services or solutions you provide. Keep in mind, how you describe or talk about your products, services, and even your...
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Episode 36: A Guide to Creating Powerful Email Marketing Campaigns That Work
In this article i talk about simple ways to create powerful email marketing campaigns that actually work. Read the blog: https://www.vincidigital.com/a-guide-to-creating-powerful-email-marketing-campaigns-that-work/
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Episode 35: Creating Effective Calls to Action to Improve Website Conversions
In this article we cover some simple ways to create effective Calls to Actions or CTAs on your website. Remember, to keep your page content simple, direct, and when possible, with a singular focus. This makes it easier for the end user to understand what action needs to be performed or what is...
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Episode 30: 6 Ways to Optimize For Shareability – Maximizing the Impact of Content
In this article, I talk about the importance of making sure your content is as shareable as possible. I also talk about some of key components that make some content more shareable than others and some tools you can use to improve engagement. In recent news, it has been proven that most social...
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Episode 29: The Importance of Title Tags and Meta Tags for SEO Optimization
In this article we I talk about the basic building blocks of meta tags for your website and why they matter... and matter still. We talk about Meta Titles, Meta Descriptions, Meta Robots, and Meta Keywords tags. If you prefer to read the content visit:...
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Episode 28: The 5 Best On-Page Techniques to Maximize Search Engine Visibility
In this article we talk about 5 critical components to maximizing on-page SEO. While SEO continues to evolve and new methods of optimization are always on the forefront, on-page optimization still remains fairly consistent. Creating great content and making sure its best suited to meet the needs…
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Episode 27: Matching Imagery with Content – An Online Content Marketing Must
In this article we talk about the basic reasons why GOOD imagery is so important to the end user experience. Often website owners will do the bare minimum and focus so heavily on written content that they neglect the visuals. Everyone learns and absorbs information differently and utilizing…
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Episode 26: The Social Media Cocktail Party: The 5 Do’s and Don’ts of Social Media
In this article we cover some simple tips for showing up on social media in an authentic way that will resonate with your followers and piers. We cover 5 Do's and Don'ts that are applicable to any social media platform and account.
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Episode 25: 6 Reasons Quality Beats Quantity in Content Marketing
In this article I talk about 6 important reasons quantity beats out quantity in content marketing. Many small business owners question the value of content and if users really pay attention to it or the quality of it. Quality really does matter. In the article we argue that quality matters most...
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ABOUT THIS SHOW
Welcome to the Vinci Blogcast, your home for all content from the Vinci Digital Marketing Blog. This podcast was created to make our written blog content more enjoyable and accessible no matter where or how you enjoy listening to podcasts, and specifically for the visually impaired.
HOSTED BY
Vinci Digital Marketing
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Frequently Asked Questions
How many episodes does The Vinci Digital Blogcast have?
The Vinci Digital Blogcast currently has 74 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is The Vinci Digital Blogcast about?
Welcome to the Vinci Blogcast, your home for all content from the Vinci Digital Marketing Blog. This podcast was created to make our written blog content more enjoyable and accessible no matter where or how you enjoy listening to podcasts, and specifically for the visually impaired.
How often does The Vinci Digital Blogcast release new episodes?
The Vinci Digital Blogcast has 74 episodes. Check the episode list to see recent publication dates and frequency.
Where can I listen to The Vinci Digital Blogcast?
You can listen to The Vinci Digital Blogcast on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts The Vinci Digital Blogcast?
The Vinci Digital Blogcast is created and hosted by Vinci Digital Marketing.
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