PODCAST · business
The #WeAreSlam Show
by SLAM! Media
The #WeAreSlam Show is a marketing podcast where we share digital marketing trends, best practices, and ideas to help your business or brand grow.
Episodes
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6 COVID Trends that Are Here to Stay
A lot has changed since COVID upended the world. Many of us are looking for things to return to the way they were, but there are six trends which are here to stay. In this episode, we explore these six trends and talk about what's coming next for businesses like yours.
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How to Avoid Running Your Business on Assumptions
As human beings, we have a tendency to make decisions based on incorrect or incomplete information. In this episode, Tyler shares what you can do right now to stop acting on so many assumptions and start making more right decisions in your business.
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Joshua Bell & The Washington Post Subway Experiment
What can the world's most acclaimed violinist playing a 3.5 million dollar violin in a New York subway teach you about customer experience? Find out in this episode with Tyler Kelley. You'll also learn a bit about marketing psychology and cognitive biases in this episode.
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What to Do When You're Feeling Stuck
Sometimes no matter how hard you try, it seems like there is no getting through to the place you want to be. Whether that's a business that's leveled out or a ceiling in your career. In this episode, Tyler shares from his personal experience some insights for how to break through, level up and…
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Navigating Generation Z
If the Millennial generation had you scratching your head, you haven't seen anything yet. Generation Z is completely different. In this episode, Tyler shares insights for navigating Generation Z (the largest generation in US history which is now entering adulthood).
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3 Ways to Handle Your Competition in the New Normal
Just like everything else before and after COVID, the way you think about your competition should change. In this episode, we challenge you to think about your competition in three entirely new ways in order to take full advantage of the New Normal.
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The Problem with Data-Driven Decision Making
In a world where being "data-driven" appears sexy and smart, the leader who relies strictly on data to help them make decisions leaves a lot on the table. In this episode, Tyler reveals the problem with being data-driven and provides a more reliable way to make decisions.
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Making It Rain with Client Retention
Today we're talking about how to grow your revenue by increasing your customer retention. We introduce you to our 4 Pillars of Customer Retention and compare those to the Client Loyalty Formula found in "Making Rain" by Andrew Sobel.
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The Most Important Word in Business (and Life)
The most important word in business and life is an "F" word. It's not the "F" word that you're probably thinking about. It's so much more powerful. In this episode, Tyler tells you what it is and how to use it to help you get everything you want out of your business.
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Full Stack Marketing
If you're ready to hire your first marketing employee, what should you be looking for? We think you should be looking for a full stack marketer. In this episode, we introduce you to the three areas your first marketing hire needs to understand; marketing strategy, execution across a broad set of...
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Business Insights from King of the Hill
Did you ever play the game King of the Hill as a child? If so, there's a lot you can apply from your experience in life and business. In this episode, we look at why competition in business is not always a good thing and how to build a brand for long-term growth.
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Social Media Secret: Activity Creates Activity
Are your social media profiles crickets? Do you want to know how to go from nothing to something, from a dead zone to a vibrant community in social media? It's simpler than you might think, but not many businesses take the time to do it. In this episode, Tyler reveals the principle of "Activity...
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Introduction to Connected TV (CTV) Advertising
The way we consume television content has forever changed. As a marketing professional or business owner, it's time you understand your options in the new world of Advanced TV. In this episode, we help you understand the alphabet soup (CTV, OTT, Addressable TV), and we provide recommendations for...
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The Return of the #WeAreSLAM Show
We're back with all new content, a revised schedule and a renewed vision. Season 3 starts today! We're releasing new episodes every Monday, Wednesday and Friday. The show is now audio only. Each show will be ten minutes or less with a goal to give you something you can use that day in your...
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Don't Sleep on Purpose
Why do you exist? Why does it matter? Why should anyone care? True business and marketing success boils down to one thing...your purpose. If you're driven by purpose, understand it, and lead with it, your business will be unstoppable no matter what life throws at it. In this episode, Tyler…
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Top 12 Social Media Best Practices 2021
It's almost time to say goodbye to 2020. We've learned a lot this year too and we're ending this year much stronger than where we started it. 2020 has been the year of rethinking your strategy on the fly, optimizing your sales approach and pivoting to push your businesses forward. Due to the...
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Reimagining The #WeAreSlam Show
If you've made it this far in 2020 with successful marketing, congrats! This year has certainly brought its challenges for many business owners and marketing directors. We at SLAM! Agency want to help you take your marketing to the next level in 2021 and to better do that, we're going to switch…
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How to Beat the Algorithm
In this episode, Tyler reveals why you're always playing a losing game when you're trying to chase or outrun the algorithm. The better marketing strategy would be to use your web content to help the algorithm achieve its objectives. Today, we explain the economics of attention, the three…
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Purpose-Driven Marketing
Over 65% of consumers prefer to purchase products and services from purpose-driven companies. Whether you are a small business owner or Marketing Director for a popular brand, the consensus is that when your company's purpose intersects with your customers' values, magic happens. This powerful...
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SEO That Sells
Search allows you to sell what your customers want, when they want it. A lot of people say "Content is King." But content doesn't work if it isn't found. It can't be read if it isn't seen. A lot of Marketing Directors and small business owners want to know what they need to do to rank at the top…
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How to Build a Buyer Persona
Buyer personas can be the best or worst marketing activity you undertake this year. When done correctly, buyer personas help you understand your clients (and potential clients) better. This will make it simpler for you to produce content, campaigns and products/services to meet the specific...
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How to Build a Landing Page that Converts
We all know what it feels like to land on a bad landing page. The UX is confusing. The copy goes on and on and on. It's difficult to buy or press the back button. When you try to exit, you're interrupted by a pop up begging you to stay. Marketers use these tactics because everyone else does, but…
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Top 5 Copywriting Secrets Revealed
The difference between a good advertisement and a poor one is in the copy. A good ad requires good copywriting. A good marketer understands how to craft a message that drives results. You have to determine your objective, then you need to make sure everything in your campaign helps you to achieve...
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5 Questions to Ask Your Web Designer
A good website is a wise investment because it creates interest, generates demand and captures leads for your business. Over 70% of the purchase decision is made before your prospect ever calls you or walks in the door. If you are thinking about redesigning your website, then you need to make…
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Three Types of Traffic for Internet Marketing
If you build it, they...won't come? That's right, without traffic, your website, social posts, offers, etc. just sit there doing nothing. Once you've built something, you have to bring people to it. On the internet, we refer to the people as "traffic." In this episode, we're breaking down the…
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How to Become a Content Marketing Legend (like Gary Vee)
Do you have what it takes to become a content marketing legend like Gary Vaynerchuk? Sure you do! But how do you get to that level? It all starts with content. Tune in as we provide three key steps to becoming a content marketing legend just like Gary Vee. Welcome to The #WeAreSlam Show, a…
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Top 3 Marketing Director Pitfalls (And How To Avoid Them)
Today we're going to discuss the three pitfalls YOU need to avoid as a Marketing Director. Here at SLAM!, we have the privilege of working with many different kinds of Marketing Directors. From rookies to seasoned veterans and everything in between, we work with them to execute on their vision.…
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4 Reasons Why Podcasts Fail (And How to Avoid Them)
Today we're discussing the 4 reasons why podcasts fail (and how to avoid them). If you understand why podcasts fail, then you'll have what you need to create a winning podcast plan. Additionally, we'll explain some of the benefits to having a successful podcast, such as discoverability and SEO,...
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How to Inspire People to Action
Great marketing has a way of breaking through the noise to captivate, motivate and inspire people to action. It's been said that you see over 5,000 advertising messages every single day. But if you tried to count each one, you would never get to that number. That's because your brain is really…
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Top 5 Skills Every Marketing Leader Must Have
Today we're discussing the top 5 skills every marketing leader must have. These five skills are what separate the run-of-the-mill marketers from our industry's top marketing leaders. Whether you are a business owner looking to hire a Marketing Director or a marketing professional looking to…
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Outbound Marketing vs Inbound Marketing
How are you filling your funnel? How can you ensure your sales pipeline doesn't run dry? Today, we have a lot of choices when it comes to how to market our products and services. Consumers' attention is more fragmented than ever before, and if your message isn't relevant, then it's never going to...
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Top 5 Lead Generation Mistakes to Avoid
As a marketing professional, your #1 goal is sales. The key to making sales is generating quality leads. But how can you ensure that the leads you are generating are going to lead to sales? There are several elements that need to be in sync in order to ensure sales success. We call these the 4...
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The Pros & Cons of Outsourcing Your Marketing Team
When sales are down and revenues are flat, marketing is always the first to get cut. Sometimes that means ad dollars. Other times that means people. As a marketing professional, your challenge is figuring out how to do more with less. A lot of marketing directors are looking to outsource their...
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How to Respond When Your Marketing Budget is Cut
A recent Gartner report says 66% of marketing leaders expect a decrease in their marketing budgets this year. For some, this means fewer advertising funds. For others, this means their teams are being laid off. Even if this wasn't your decision, you still have to deal with it. So what do you do?…
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Marketing in the Age of COVID
Today we are going to turn the topic from our usual marketing educational tips and focus on how your business can continue to thrive and make smart long term choices amidst the current COVID crisis. We know how important it is for marketers to connect in more human ways in digital spaces and…
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Unleashing the Power of Suggestion with Joe Vitale, Buying Trances
Today we are going to talk about some techniques you can apply right now to help your business grow. We have talked about the importance of marketers understanding how sales work. We know that the responsibility of increasing revenue rests squarely on marketers and their capacity to master the...
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Digital Storytelling Tips with Donald Miller, Building a StoryBrand
Today we are going to talk about getting on the ground with your sales team to better understand target markets. At the core of any good sales team is an expert understanding of what drives human behavior. Great sales teams can help marketers align with target markets and identify their problems....
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Level Up Your Marketing Game with Claude Hopkins, Scientific Advertising
Today we're going to talk about growing your revenue by getting a firm grip on the sales process. Your marketing and sales team should be a cohesive unit that drives revenue. Getting better, leveling up, and increasing sales is all about having a good understanding of the sales process. There is…
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The 4 Pillars of Customer Acquisition
Today, we're going to talk about customer acquisition. Companies create revenue when they focus on customer acquisition and retention. As marketing directors, business owners, and even directors of nonprofits, it is crucial that your marketing strategy is efficient and delivering profitable...
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Seeing is Believing: 7 Types of Video Marketing
Today we are going to talk about video marketing. Now more than ever, we are realizing the importance of connection. Seeing a face, hearing the sound of a voice, and listening to a compelling story is powerful and matters to us. We don't just want to scroll through blogs and slog through texts...
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Top 5 Social Media Best Practices of 2020
Today, we're going to talk about social media networking. We all know how important being able to successfully navigate social media channels is for brands. How your brand is showing up in these platforms has a major impact on your business. Too frequently, we see marketers make mistakes that…
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The 4 Parts To Social Media Marketing
Today, we're going to talk about the 4 key parts of social media: social listening, social influencing, social networking, and social selling. Oftentimes when you hear the term social media, you just think of all the major social networking sites and apps you check daily. But, social is a much...
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Better Business Starts With Better Branding
Today we're going to talk about branding. A common misconception is that brand is all about the visual face of your business. When we think of brands, we usually think of logos. To clarify; brand is not a logo, slogan, color or design. Brand comes before the logo. It is the promise you can make…
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Is Your Business Running On Bias?
Today, we're going to talk about how you can improve your marketing strategy by being aware of cognitive biases. Understanding these common lapses in judgment can make or break you in business and in life. Applying this knowledge in a way that is insightful, ethical, and strategic can prove to…
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Top 3 Storytelling Frameworks (that actually sell)
Today, we're going to talk about the top 3 storytelling frameworks you should be using in your messaging right now. As you already know, storytelling will always connect with your customers more than anything else in your marketing, so why not follow some easy frameworks to streamline your...
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No One Cares About You: A Marketing Truth
Today, we're going to share a piece of advice that will take you from average to all-star when it comes to marketing copy, ad campaigns, sales letters, etc....and that is that nobody cares about you. Now, don't take this as a personal attack. What we mean is that consumers don't care about your...
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5 Ineffective Strategies For Link Building
Today, we're going to talk about what not to do when it comes to link building. Google has implemented stricter guidelines to prevent link building spam. If you are caught using outdated SEO strategies, your website ranking and revenue could be negatively impacted long-term. In today's new…
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How To Increase Organic Traffic Using Google My Business
Today, we're going to talk about Google My Business. This is a free service that will allow you to list your business in the search engines. This is also a resource not all business owners are leveraging properly, so it's time to take action now. In today's episode, we talk about how you can...
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How To Choose An E-commerce Platform
Today, we're going to talk about what to look for when choosing an e-commerce platform. Due to our current economic situation, most businesses are starting to create online stores. There are many options out there on the internet, so you must do some diligent research to make an informed…
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5 Website Must-Haves To Increase Sales
Today, we're going to talk about how to convert lookers into buyers online. Your website must have these certain essentials to provide an excellent customer experience. Optimizing your online presence to deliver trust and credibility is key if you want to drive sales. In today's episode, we talk...
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ABOUT THIS SHOW
The #WeAreSlam Show is a marketing podcast where we share digital marketing trends, best practices, and ideas to help your business or brand grow.
HOSTED BY
SLAM! Media
CATEGORIES
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Frequently Asked Questions
How many episodes does The #WeAreSlam Show have?
The #WeAreSlam Show currently has 63 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is The #WeAreSlam Show about?
The #WeAreSlam Show is a marketing podcast where we share digital marketing trends, best practices, and ideas to help your business or brand grow.
How often does The #WeAreSlam Show release new episodes?
The #WeAreSlam Show has 63 episodes. Check the episode list to see recent publication dates and frequency.
Where can I listen to The #WeAreSlam Show?
You can listen to The #WeAreSlam Show on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts The #WeAreSlam Show?
The #WeAreSlam Show is created and hosted by SLAM! Media.
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