The WHY MARKETING Podcast
by Rusty Pepper
The WHY MARKETING Podcast (TWMP) is a marketing focused show hosted by Rusty Pepper and Peter Horst. Now in its 4th Season, TWMP is a must listen podcast for CMO's, marketers, salespeople, or any business professional who is interested in career growth, leadership, and learning new marketing strategies from some of the most inspirational and successful marketing leaders.
Episodes
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Stephanie Stuckey | Remix of an Iconic Brand
This week we're bringing back an episode from earlier this year with Stephanie Stuckey the CEO of Stuckey's the iconic roadside oasis with those delicious pecan snacks! However, the real value in talking with Stephanie is how authentic, genuine, and passionate she is about reviving the Stuckey's...
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Latané Conant (6sense) | Riding the Perfect Wave
This week on TWMP we talk with Latané Conant the CMO of 6sense and author of the bestselling book, No Forms. No Spam. No Cold Calls. She’s passionate about empowering marketing leaders to confidently lead their teams, company, and industry into the future. Latané is laser-focused on leveraging...
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Josh Cole (TITLE Boxing Club) | Connecting the Dots
In this first episode of Season 5 of TWMP we sat down with Josh Cole the Chief Marketing & Digital Officer at TITLE Boxing Club. Josh is a versatile marketing leader with over 20 years of experience successfully identifying new opportunities for business growth and scaling team capabilities to...
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Chris Walker (Refine Labs) | Challenging the Status Quo
This week Chris Walker the CEO of Refine Labs joins us to talk about his career journey and how he's been able to innovate as a marketer to challenge the status quo in B2B marketing. Key Take-a-ways from this episode: Understanding your customers to create the perfect Ideal Customer Profile (ICP)...
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Lori Marcus | Exploring Career 3.0
On this episode we sit down with Lori Marcus for an inspiring marketing conversation about the chapters of her career, especially Chapter 3 which includes Corporate Board Service, Executive Coaching, and Writing a Book with her 'band of sisters'. Key Take-a-ways from this episode: Importance of...
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Alexis Kirkland (Treasury Wine Estates) | Transforming Brand & Customer Engagement
Alexis Kirkland is Vice President of Marketing Activation and Enablement at Treasury Wine Estates and has over 15 years of experience in the beverage alcohol industry. She has worked across major suppliers such as Constellation Brands and Gallo Winery, along with short stints in Finance (Goldman...
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Rod Davis (USA Football) | For The Love of the Game
Rod Davis is the Managing Director, Sales & Marketing for USA Football, where he is responsible for managing the commercial side of the operation including, events, product & brand marketing, grants, and certifications. Rod holds a B.S. in Marketing from Ball State University USA Football is the...
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Doug Zarkin (Pearle Vision) | The Northstar of Marketing
In this episode, Doug Zarkin the CMO of Pearle Vision sits down for a fantastic conversation about the current state of marketing and where he 'sees' it heading in a post pandemic world. So get ready to learn about... Leadership challenges/opportunities when everyone is working from home.…
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Larisa Walega (Ziebart) | Insight Driven Marketing
Larisa Walega is the VP of Marketing of Ziebart International Corporation, where she is responsible for brand management and marketing strategic development, as well as implementation of all franchise development and consumer marketing initiatives designed to drive growth through the franchise...
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Matt Pechman (Gambrinus) | Breaking Thru the Noise
Matt Pechman is the CMO of The Gambrinus Company a family-owned company located in San Antonio, Texas best known for selling and marketing Shiner Beers, all of which are brewed at the Spoetzl Brewery in Shiner, Texas. Gambrinus also sells and markets beers from the Trumer Brewery in Berkeley,...
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Joe Hodas (Wana Brands) | State of the Cannabis Industry
In this episode of The WHY MARKETING Podcast we catch up with Joe Hodas, the CMO of Wana Brands, the #1 Infused Products company in North America about how the new administration will effect the cannabis industry and what it means for the industry as a whole. LEARN MORE & CONNECT: Joe Hodas...
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Stephanie Stuckey (Stuckey's) | The Great American RoadTrip
Stephanie Stuckey is on one heck of a roadtrip as the CEO of Stuckey's Corporation, the iconic roadside oasis famous for its pecan log rolls. The Company was founded by Stephanie’s grandfather, W.S. Stuckey, Sr. as a pecan stand in Eastman, Georgia in 1937 and grew into over 350 stores by the...
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Dan Pincus (MetLife) | Delivering Value Thru Sponsorships
Dan Pincus is the AVP of Sponsorships and Promotions for MetLife. Founded in 1868, MetLife is one of the largest global providers of insurance, annuities, and employee benefit programs, with 90 million customers in over 60 countries. Since September 2011, Dan has been accountable for leading…
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Chris Panebianco (BHG) | Going Bigger
Chris Panebianco is the Chief Marketing Officer for Bankers Healthcare Group (BHG), a financial solutions provider to healthcare and other professionals in the U.S. Since 2001, BHG has provided more than $6 billion in financial solutions to thousands of satisfied customers nationwide. Growing up...
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David Reid (NOV) | Building & Developing Leaders
David Reid is the Chief Technology Officer and Chief Marketing Officer for NOV, a global leader in the design, manufacturing, and sale of equipment and components used in oil and gas drilling and production operations, and the provision of oilfield services to the oil and gas industry. David’s…
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Erin Griffin (Riddell) | The Game Changer
Erin Griffin is the VP of Marketing & Communications for Riddell Sports Group (Riddell), a premier designer and developer of football helmets, protective sports equipment, head impact monitoring technologies, apparel and related accessories. Erin has been with Riddell for 8 years and is a member…
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Joe Hodas (Wana Brands) | High On Success
On this episode of The WHY MARKETING Podcast, we chat with Joe Hodas the Chief Marketing Officer at Wana Brands where he is responsible for generating revenue by creating innovative and refined marketing campaigns for the organization while helping to grow Wana’s brand, market share, and customer...
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Michelle Edgar (Epic Records) | Following the Music
On this episode of The WHY MARKETING Podcast we sit down with Michelle Edgar, the VP of Brand Marketing at Epic Records to talk about how her career journey came full circle after she decided to follow the music. We also spend time exploring her passion projects working with The XX Project &…
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Sona Bajaria (Pernod Ricard USA) | Changing Brand Perceptions
On this episode of the why marketing podcast, John and I are talking brand re-positioning with Sona Bajaria the Vice President of Marketing for Pernod Ricard USA. Sona Bajaria has held the position of Vice President of Marketing for The Glenlivet & High End Irish Whiskies at Pernod Ricard USA…
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Raegan Moya-Jones | From Babies to Moonshine
On this episode of The WHY MARKETING Podcast, John and I have the pleasure of sitting down and having a candid conversation with Raegan Moya-Jones, about her career journey and how it’s taken her from babies to moonshine. And, if that’s not enough, she even shares with us what she looks like when...
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Peter Isaacson (Demandbase) | Account Based Marketing (ABM)
On this weeks episode of The WHY MARKETING Podcast, we sit down with Peter Isaacson the Chief Marketing Officer of Demandbase about his career and how companies are leveraging Account Based Marketing (ABM) to grow and scale their businesses. Peter is a proven business leader with over 25 years of...
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Taryn Olsen (Mezcal el Silencio) | Brand Building Thru Experiences
On this episode of The WHY MARKETING Podcast, I’m back to hosting the show solo while John is traveling. And, that's too bad for him because our guest this week is Taryn Olson, the VP of Marketing for Mezcal el Silencio, one of the Top Rated Mezcal brands in the U.S.! During our time together,...
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Kim Kaupe (Superfan Company) | An Accidental Entrepreneur
Kim Kaupe is the co-founder and CEO of The Superfan Company, a fan engagement agency focused on creating one-of-a-kind products, programs and strategies for entertainers, brands, and celebrities. Since starting the company, previously called ZinePak, in January 2011 with co-founder Brittany…
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Melanie Marcus (Surescripts) | Relationship Marketing
In our final episode this season, we sit down with Melanie Marcus the CMO of Surescripts to talk about relationship marketing and selling in a B2B environment and how it can set your business up for longterm success! https://www.linkedin.com/in/melanie-marcus-9933399/ https://surescripts.com/
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Bryan Chaney (Indeed) | The Art of Employer Branding
How well does your business engage with its employees to create a culture that's special and unique? Well in today's competitive labor market, attracting and retaining top talent must be a major priority and one of the best companies doing it today, also happens to be the world's largest…
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Jerome Hiquet (Formula E) | The Future of Sports
On this episode of The WHY MARKETING Podcast we sit down with Jerome Hiquet the CMO of Formula E, the all-electric street racing series that's also the fastest growing sport on the planet! Jerome shares his insight on how they've been able to accomplish so much success in such a short period of...
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Dave Reiseman (Gold's Gym) | The Mecca of Marketing Innovation
On this episode of The WHY MARKETING Podcast, we chat with Dave Reiseman the CMO of Gold's Gym about his career journey and how coming up thru the communications channel has helped him become a better marketer and protector of the Gold's Gym brand! We also talked about the importance of…
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Don Clark (Redline Athletics) | The Power of Partnership
In this episode of The WHY MARKETING Podcast, we are fortunate to sit down with Don Clark the CMO of Redline Athletics. During our time together we talk about the major influences that impacted his career the most whether it was playing football at the United States Air Force Academy or…
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Scott Griffiths (Farmers Insurance) | The Numbers Behind Marketing
This week on THE WHY MARKETING Podcast we’re talking finance, but not in a boring way because my guest is Scott Griffiths, the CFO of Marketing at Insurance Heavyweight, Farmers Insurance. During our time together, Scott shared his insight on all the great things that can happen when marketing…
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Michael McIntyre (MOCEAN) | The Converging of Traditional Advertising & Entertainment
Brands today are becoming increasingly more entertaining in the way they advertise their products and that's no coincidence, according to Michael McIntyre who is my guest this week. Michael is the Founder and President of MOCEAN, a full-service marketing agency that has created countless...
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Thomas Barta (Author) | The Making of an Effective & Successful Marketing Leader
On this episode of The WHY MARKETING Podcast we explore the traits that make effective and successful marketing leaders with Thomas Barta, a renowned marketing expert, speaker, and co-author of the business book, The 12 Powers of a Marketing Leader - The Leadership book from the world's largest...
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Andrea Kayal (Upserve) | Serving Up Marketing Goodness
This week on The WHY MARKETING Podcast I sat down with Andrea Kayal, Chief Marketing Officer at Upserve about the benefits of working for a portfolio company of Vista Equity Partners, merging marketing best practices when acquiring another business, which KPI's she feels marketers should blow up,...
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Todd Smith (U.S. Chamber of Commerce) | The Building Blocks of Success
On this weeks episode of The WHY MARKETING Podcast I sit down with the U.S. Chamber of Commerce's very own Todd Smith who is the Vice President of Global Partnerships and Marketing. During our time together, Todd shared with me how his background working in sports and entertainment prepared him…
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Neil Etheridge (DISCO) | The Technician
This week on The WHY MARKETING Podcast I sit down with Neil Etheridge the CMO of DISCO and a 20-year tech industry veteran focused on bringing cloud computing and SaaS solutions to address the legal challenges faced by businesses and firms around the world. During our episode, Neil shared some of...
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Marissa Freeman (HPE) | The Advocate
This episode of The WHY MARKETING Podcast features Marissa Freeman, the Chief Brand Officer at HP Enterprises and one of the leading advocates on the importance of women in technology. During our time together, we tackled several hot marketing subjects like the Sea of Sameness, delivering a...
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Elizabeth Brown (Little League) | Take Me Out to the Ballpark...
In celebration of America’s Pastime, The WHY MARKETING Podcast is excited to have Elizabeth Brown the CMO of Little League on the show to talk about all things Little League. From the Little League World Series and all that’s involved behind the scenes, to how they’re aligned with Major League...
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Matt Preschern (Forcepoint) | Navigating the Sea of Sameness
Is your company's messaging and value proposition different, I mean, truly different? Do they allow your brand to stand out? If you can't confidently answer YES to these two simple questions, then your brand is most likely lost in "the sea of sameness" with your competitors. But don't despair,...
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Jeff Swystun | The Essence of Brand Stories
In Episode 27 of The WHY MARKETING Podcast we talk to Jeff Swystun, Agency Lead and Consulting CMO about the missing fundamentals of marketing, his Madison Avenue career, how storytelling still captivates, and we cover his new book, Why Marketing Works.
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Colin Guinn (Guinn Partners) | How a Big Ass Toy Helicopter Transformed an Industry!
Colin Guinn is a Serial Tech Entrepreneur and Rockstar in the World of UAV Technologies, and he stopped by to share with us how he helped pioneer the drone industry as we know it today!
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Lori Tauber Marcus | The Mindset of an Overachiever
This week I had the privilege to sit down with Lori Tauber Marcus about marketing, fitness, leadership and why corporate boards should be looking to create a more diverse set of directors.
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Garrett Mehrguth (Directive) | The Sultan of Search
Garrett Mehrguth. is the Founder and CEO of Directive, a leading B2B and enterprise search marketing agency that he founded in 2014 and has been growing by 300 percent every year since!
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Andy Yost (Gannett) | A Full Circle Journey
In this episode I have the privilege to sit down with Andy Yost the CMO of Gannett | USA TODAY NETWORK. Andy shared with me how he had always wanted to be a marketer & how each stop along his journey helped to prepare him for his current role at Gannet.
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Hugh Forrest (SXSW) | The Patriarch
Fun talking to Hugh Forrest the Chief Programming Officer of SXSW about his amazing 32-years leading the festival! We also take a behind the scenes look at what it takes to run the festival, including how they select their keynote & featured speakers!
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Grant McLaughlin (Booz Allen Hamilton) | The Change Manager
In Episode 19 we talk to Grant McLaughlin the VP, Corporate Affairs at Booz Allen Hamilton about visiting the National Parks, his amazing career, and what it's like overseeing the change management strategy for a 26,000 person global firm!
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Sherri Lindenberg (Crump) | Read, Write, Listen!
My longtime customer, Sherri Lindenberg, the SVP of Marketing Communications and Events at CRUMP stops by to share her career story and why it's so important for us all to become better readers, writers, & listeners! Lots of good stuff in this episode!!
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Jennifer Severns (American Marketing Association) | It's All About The Experience
Jennifer Severns from the American Marketing Association (AMA) stops by to talk about her role as the Chief Experience Officer and how they’ve been transforming the AMA, what this transformation means to its members.
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Kyle Lacy (Lessonly) | The Storyteller
In Episode 18 of The WHY MARKETING Podcast, Kyle Lacy the VP of Marketing at Lessonly shares his career journey and how the art of story telling can help you stand out as unique. There is so much fun in this podcast, so make sure to download it and list
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Kristi Turner (COMPEAT) | Serving Up the Good Stuff!
This week we sit down to chat with Kristi Turner the CMO of Compeat about her impressive 27-year marketing career and what her team of SaaS marketers are 'serving up' for their customers of restaurant and bar owners!
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Matt Repicky (Genexa) | The Renaissance Man
In Episode 16, Matt Repicky the CMO of Genexa sits down to talk about his career and how he’s been able to leverage his background as a Global Marketing Executive in retail and consumer products industries has helped him in his current role at Genexa.
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Lisa Roberts (Cicitas Learning) | Just Breathe!
Lisa Roberts, Go-To-Market Strategist and former Head of Marketing at Civitas Learning shares her career journey and what it was like graduating from college and moving to NYC at the start of the DOTCOM era.
About this show
The WHY MARKETING Podcast (TWMP) is a marketing focused show hosted by Rusty Pepper and Peter Horst. Now in its 4th Season, TWMP is a must listen podcast for CMO's, marketers, salespeople, or any business professional who is interested in career growth, leadership, and learning new marketing strategies from some of the most inspirational and successful marketing leaders.
Hosted by
Rusty Pepper