PODCAST · business
The Wolf Den
by Earwolf
The Wolf Den focuses on starting and growing a new business and interviews others who are influencing the business of new media. Part of the fun is hearing about the behind the scenes building of Earwolf.
Episodes
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162. Mignon Fogarty, Grammar Girl / Quick and Dirty Tips Network
Mignon “Grammar Girl” Fogarty joins Lex on the Wolf Den. The two talk about Mignon’s staggering 13 years in podcasting, and how she grew one show into the thriving Quick and Dirty Tips network. They also nerd out on language.
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161. Renay Richardson, Broccoli Content
Renay Richardson chats with Lex from across the pond, detailing her experiences working for several audio production companies (but not the BBC!) — and how it led her to found Broccoli Content. With a goal of tackling the lack of opportunities for minority talent both in front and behind the mic,...
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160. Danielle Kramer, Exactly Right Network
Danielle Kramer, Senior Producer of Exactly Right Network joins Lex on The Wolf Den. The two discuss the network’s formation, and which aspects of My Favorite Murder its original shows hope to maintain. Danielle also discusses what led her to the podcasting, including time at NerdMelt and JASH....
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159. Jody Avirgan, ESPN's 30 For 30 Podcasts
Lex speaks with ESPN'S Jody Avirgan, but he has a little help: He's joined by Harrison Goldberg and Brody Pontarelli from Grace Church High School. The three ask Jody about the process of turning popular documentary series 30 for 30 into an audio format. Lex and Jody also give Harrison and Brody...
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158. The 12 Shows of Late December The Wolf Den Holiday “Special Shows We’re Jealous Of Spectacular”: Stitcher New York Edition 2018
It's time for a holiday extravaganza! In this very special Wolf Den, Lex is joined by twelve guests from Stitcher’s New York office to talk about the Shows We're Jealous Of. Featuring Jenny Barish, Andy Slater, David Murray, Will Carey, Jared O’Connell, Harry Huggins, Abigail Keel, Kelsey...
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157. Martina Castro - CEO, Adonde Media
Martina Castro, CEO of globally-minded podcast production company Adonde Media, joins Lex on the Wolf Den. Martina tells Lex about the formation of Adonde Media, and its recent projects like El Chapo and Duolingo. Martina and Lex discuss the many opportunities available for non-English-language...
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156. Erik Diehn, CEO of Stitcher
Stitcher CEO Erik Diehn returns to join Lex on The Wolf Den. Erik gives updates of Midroll and Stitcher’s recent “brand rotation,” and how it affects the company’s strategy going forward. Then, Erik outlines how the the recent acquisition of Triton Digital will help bring Stitcher closer to the...
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155. Berry Sykes, PodcastsInColor
Berry Sykes of PodcastsInColor joins Lex on the Wolf Den. Berry and Lex discuss Berry’s journey from podcast superfan to creator of the largest directory of podcasts by and for people of color. Berry also gives her unique perspective on what podcast apps (including Stitcher) can do to better...
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154. Chris Kelly, Pat Kelly of Kelly & Kelly Creative
Chris Kelly and Pat Kelly —from the aptly named podcast creative studio Kelly & Kelly and CBC’s This Is That — join Lex on the Wolf Den. Chris and Pat discuss This Is That’s upcoming tour, and inadvertently tricking listeners into thinking their satiric stories were true. The three also talk…
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153. Dan Osit, Korri Kolesa, and Drew Welborn of Stitcher and Midroll Media
Stitcher’s own Dan Osit, Korri Kolesa, and Drew Welborn join Lex on The Wolf Den. The three tell Lex how they each came to work at Stitcher, and how their jobs have evolved. Later, the group gives its predictions for the future of the industry, and address the recent Stitcher/Midroll rebrand.
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152. Ben Ratner, Producer at StarTalk Radio with Neil DeGrasse Tyson
Ben Ratner, video producer at StarTalk, joins Lex on the Wolf Den. Ben and Lex discuss Ben’s job experiences, including how an appearance on late night television led to a coveted internship. Ben also gives his unique perspective as both an audio and video producer, with advice on how video can...
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151. Grant Rutter, NBC Entertainment Podcast Network
Grant Rutter, podcast producer at NBC Entertainment, joins Lex on the Wolf Den. The two discuss Grant’s journey through the ranks at NBC and how it led him to be their fist full-time podcast producer. Grant also details the production of The Good Place Podcast and its inspirations, as well as the...
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150. Dan Franks of Podcast Movement / Podchaser’s Bradley Davis
This week’s Wolf Den is two guests for the price of one, as Lex speaks with two entrepreneurs in the field podcasting. First, Lex talks with Dan Franks, co-founder of Podcast Movement, the first ever dedicated podcast convention. They discuss the history of the convention, from its Kickstarter...
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149. Marco Arment, Overcast
Marco Arment, developer of podcast app Overcast, joins Lex on the Wolf Den. Lex and Marco discuss pretty much everything going on in podcasting today. The two debate the technical complications of dynamic ad insertion and how it affects both podcasters and podcast apps. The two also discuss…
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148. Harry Nelson, Wolf Den Producer
Harry Nelson, studio manager and producer at Earwolf New York, joins Lex on the Wolf Den. The two discuss the history of The Wolf Den, and how the show evolved over the past seven(!) years on the network. Harry also explains how a post on Reddit got him his job at Earwolf, and finally asks Lex…
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147. Jay Soderberg, VP of Content at Voxnest
Jay Soderberg, VP of Content at Voxnest — the parent company to Spreaker and BlogTalkRadio — joins Lex on the Wolf Den. The two discuss "Pod Vader's" long career at ESPN Radio, Voxnest’s mission to provide monetization for growing podcasts, and the recent S-Town lawsuit’s possible impact on...
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146. Jake Hurwitz, Amir Blumenfeld, and Marty Michael, HeadGum Podcast Network co-founders
Jake Hurwitz, Amir Blumenfeld, and Marty Michael, co-founders of the HeadGum podcast network, join Lex on the Wolf Den. The four talk about how HeadGum came to be, and reveal the topic so controversial it almost tore the group apart. Jake and Amir also give their thoughts on how podcasting has...
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145. Stuart Last, Chief Operating Officer at Audioboom
Stuart Last, Chief Operating Officer at Audioboom, joins Lex on the Wolf Den. Stuart discusses Audioboom’s failed “reverse takeover” of Triton Digital and the effect it’s had on the company. They also discuss the difficulties of building a creative content company at the same time as an in-house…
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144. Peter Vincer, Head of Global Strategic Partnerships at CastBox
Peter Vincer from the podcast platform and network Castbox joins Lex on The Wolf Den. The two discuss how Victor wound up working in audio, the benefits and growing pains of producing original content, as well as the future of programmatic advertising.
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143. Jason Snell, Incomparable Podcast Network
Jason Snell from the Incomparable podcast network joins Lex on The Wolf Den. The two discuss Jason’s path to podcasting full time, the practical advantages of streaming episodes live, as well as the pros and cons of more companies making podcasts. This episode is brought to you by Pretty Litter...
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142. Alex Ramsey and Joe Cilio, Forever Dog Podcast Network
Alex Ramsey and Joe Cilio, co-founders of the Forever Dog Podcast Network, join Lex on The Wolf Den. The three discuss Forever Dog’s beginnings as a theater project, growing pains inherent to launching a podcast network, and if working in comedy ever makes things seem less funny. This episode is...
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141. Ryan Natoli and Katy Yeiser, The Onion’s A Very Fatal Murder
Chris and Lex speak with Ryan Natoli and Katy Yeiser of The Onion’s true crime parody podcast, A Very Fatal Murder. They discuss the making of the show and what inspired it, as well as the shift from The Onion’s usual short-form storytelling structure to a long-form narrative style. Katy also...
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140. Leila Day, senior producer, Pineapple Street Media
Leila Day, senior producer at Pineapple Street Media, joins Chris and Lex on The Wolf Den to detail her experience establishing her style of audio journalism and how it led her to producing for KALW and Al Jazeera. Leila also discusses teaching storytelling inside San Quentin State Prison and how...
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139. Sarah van Mosel, Podcast Sales and Strategy, Market Enginuity
Sarah van Mosel, Chief Podcast Sales and Strategy Officer at Market Enginuity joins Chris and Lex on the Wolf Den. The three discuss Market Enginuity’s unique role in podcast and public media advertising, outline the reasons various types of ads work well for different shows, and forecast how...
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138. Gina Delvac, producer of Call Your Girlfriend
Gina Delvac, producer of the hit podcast Call Your Girlfriend joins Chris Bannon on The Wolf Den. Gina details her career in the audio industry, from public radio intern to podcast producer. The two also talk about the the delicate process of turning a passion project into a small business, and…
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137. Dan Misener and Steve Pratt, Pacific Content
Dan Misener and Steve Pratt of Pacific Content join Lex and Chris on the Wolf Den. The four discuss the early days and learning curves of branded content podcasts, how their time in traditional broadcasting prepared them for the industry, and the process and philosophies regarding their work.…
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136. Andrea Silenzi and Hillary Frank of The Longest Shortest Time
Andrea Silenzi and Hillary Frank join Chris and Lex on the Wolf Den to discuss Andrea taking over as host of The Longest Shortest Time. The four discuss the exciting challenges of a such a regime change, Hillary's new role as the show's as editor, and the pros and cons of getting Clowney’d.
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135 Andrew Mason, CEO of Descript
Andrew Mason, CEO of Descript, joins Lex Friedman and Chris Bannon on The Wolf Den. Andrew details his new “audio word processor” Descript, and explains how it grew from his previous company Detour. The three also discuss the Andrew’s startup-themed album, and advantages of spending less time on...
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134 Kerri Hoffman, CEO of PRX
Kerri Hoffman, CEO of PRX, joins Lex Friedman and Chris Bannon on The Wolf Den. The three discuss Kerri’s unconventional path from working for Greenpeace to the world of podcasting. Kerri then discusses PRX’s place in the industry, including their Podcast Garage, a Massachusetts-based community...
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133 Kristen Meinzer, Director of Non-fiction Programming at Panoply Media
Kristen Meinzer, Director of Non-fiction Programming and co-host of the By The Book podcast at Panoply Media, joins Lex Friedman and Chris Bannon on The Wolf Den. The three begin with an important conversation about workplace sexual misconduct and Kristen’s personal experiences at previous jobs....
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132. Laura Mayer, Executive Producer of Show Development
Laura Mayer, Executive Producer of Show Development at Midroll Media joins Lex Friedman and Chris Bannon on The Wolf Den. The three discuss Laura’s past in radio and how she defines her current role at Midroll. Laura also outlines the development process and what to look for in a successful…
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131 Chris Giliberti, Head of Multiplatform at Gimlet Media
Chris Giliberti, Head of Multiplatform at Gimlet Media joins Lex Friedman and Chris Bannon on The Wolf Den. The three discuss Giliberti's early days at Gimlet, and transition to his current position from his original role as Chief of Staff. Chris also explains his method for divining which…
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130 Colin Anderson, Executive Producer, Earwolf
Colin Anderson, Executive Producer of Earwolf joins Chris Bannon on The Wolf Den. The pair discuss Colin’s background as a BBC Radio producer and how that led to a job in podcasting across the pond. Colin also describes his idea of what makes a show uniquely Earwolf, and some plans for the…
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129 Nathan Russell, Creative Director at UCB Comedy/Don't Think Productions
Nathan Russell, Creative Director at UCB Comedy/Don't Think Productions and host of the UCB Digital Podcast joins Lex Friedman on The Wolf Den. The two discuss Nathan’s beginnings as an improvisor at the theater and how that eventually led to running their in-house production arm. Nathan also...
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128 Alison Hockenberry, Chief of Staff, Dubner Productions
Alison Hockenberry, chief of staff of Dubner Productions and executive producer of "Freakonomics Radio" and "Tell Me Something I Don't Know," joins Chris Bannon on The Wolf Den. The two discuss how Alison's background as a TV news producer eventually led her to running the "Dubner empire" by...
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127 Brendan Monaghan, CEO of Panoply
Brendan Monaghan, CEO of Panoply Media, joins Chris and Lex on the Wolf Den. The three discuss how journey from working at the digital arm of the Washington Post to podcasting at Panoply. Brendan also explains Panoply's Megaphone Targeted Marketplace and talks about the future of podcast content...
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126 Binge Mode's Jason Concepcion, Mallory Rubin, and Zach Mack
Jason Concepcion and Mallory Rubin along with producer Zach Mack from The Ringer’s Binge Mode podcast join Chris on the Wolf Den. The four explain the thought process behind the unconventional rollout as well as the the rigors of releasing ten episodes per week. They also explain how a show about...
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125 Max Temkin of Cards Against Humanity and the Chicago Podcast Co-Op
Max Temkin, co-creator of Cards Against Humanity and the Chicago Podcast Cooperative, joins Chris and Lex on the Wolf Den. The three discuss how Cards Against Humanity went from a game created by high school friends to a highly profitable performance art piece. Max also talks about his reasons…
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124 Kathy Doyle, Senior Director of Audio for Macmillan Podcasts
Kathy Doyle, senior director of audio for Macmillan Podcasts and the long-established Quick and Dirty Tips Network, joins Chris and Lex on the Wolf Den. The three discuss the creation of QDT, from its humble beginnings with Grammar Girl, to being featured as airline entertainment. Kathy also...
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123 Samantha Henig, Editorial Director for Audio at the New York Times
Samantha Henig, Editorial Director for Audio at the New York Times, joins Chris Bannon on The Wolf Den. The two discuss the creation and challenges of her hugely successful new daily news podcast, The Daily, as well as new opportunities for short-form daily podcasts. Samantha also explains how…
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122 Aaron Lammer, Co-Founder of Longform.org and host of Stoner
Aaron Lammer, co-host of the Longform Podcast, joins Chris Bannon on the Wolf Den. The two discuss the creation and evolution of the innovative website Lammer helped co-found, Longform.org, and how podcasting fits into his vision of the site's future. Lammer also talks about the decision to start…
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121 Bob Garfield, co-host of WNYC’s On The Media
Bob Garfield, co-host of WNYC’s On The Media, joins Chris and Lex on The Wolf Den. Bob details the journey of his new podcast, The Genius Dialogues, from a Kickstarter campaign to its home on Audible Channels. The three also discuss podcasting business models, the advantage of host read ads, and...
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120 Erik Diehn, Midroll Media CEO
Midroll Media CEO Erik Diehn returns to The Wolf Den. The group discusses the formation of the East Coast office, the future of Stitcher, and the value of premium content and partnerships in podcasting.
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119 Lauren Ober, Host of NPR's The Big Listen
Lauren Ober hosts the only nationally syndicated public radio program about podcasts, “The Big Listen.” She joins Chris Bannon and Lex Friedman on The Wolf Den to tell how the show got started at WAMU and what it was like to get picked up by NPR. Lauren explains how she balances serving the...
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118 Julie Shapiro, Radiotopia Executive Producer
According to executive producer Julie Shapiro, Radiotopia is a unique podcast network that she likens to a punk rock record label, bringing together independent shows to help support and grow them. But how does a show get “signed” to Radiotopia? Julie sheds some light on that, in this episode of...
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117 Hernan Lopez, Wondery Founder and CEO
Go inside one of the most talked-about new entrants in podcasting with Hernan Lopez, a cable television veteran who founded Wondery at the start of the year. He joins the Wolf Den to discuss that transition from video to audio with hosts Chris Bannon and Lex Friedman. In fact, Hernan draws...
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116 Ken Doctor, Media Analyst
The podcasting industry is often characterized as being like the “Wild West,” which is very similar to how digital publishing was regarded in the 1990s. Media analyst Ken Doctor was at the forefront of journalism’s first online forays while working at Knight-Ridder Digital, and now he turns his...
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115 Max Linsky, Co-founder of Pineapple Street Media and Longform
Max Linsky has the rare opportunity to spend time making a podcast with Hillary Clinton while she’s on the campaign trail. On this episode Max gives Chris and Lex a behind-the-scenes glimpse at that show, “With Her,” and the new podcasting company that he co-founded with Jenna Weiss-Berman (TWD...
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114 Rena Unger, Lead for IAB's Digital Audio Committee
Rena Unger has a uniquely comprehensive view of the digital audio industry. She’s worked on the brand side, on the content side, and now helps to guide and grow the industry as as whole as the Director of Industry Initiatives at the Interactive Advertising Bureau. With her work as the lead for…
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113 Myke Hurley, Relay.fm Co-Founder
If you've ever dreamed of starting your own podcast network, this episode is for you. Myke Hurley is a veteran podcaster and the co-founder of Relay.fm, a popular and highly regarded tech podcast network with 20 shows. He joins Lex Friedman in the Wolf Den to dig into the business of running a...
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ABOUT THIS SHOW
The Wolf Den focuses on starting and growing a new business and interviews others who are influencing the business of new media. Part of the fun is hearing about the behind the scenes building of Earwolf.
HOSTED BY
Earwolf
CATEGORIES
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Frequently Asked Questions
How many episodes does The Wolf Den have?
The Wolf Den currently has 162 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is The Wolf Den about?
The Wolf Den focuses on starting and growing a new business and interviews others who are influencing the business of new media. Part of the fun is hearing about the behind the scenes building of Earwolf.
How often does The Wolf Den release new episodes?
The Wolf Den publishes regularly with 162 episodes available. Check the episode list for the typical release schedule.
Where can I listen to The Wolf Den?
You can listen to The Wolf Den on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts The Wolf Den?
The Wolf Den is created and hosted by Earwolf.
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