PODCAST · business
The Worldly Marketer Podcast
by Kathrin Bussmann
The Worldly Marketer Podcast explores what it takes to build a global brand in today's digital, social, multilingual marketplace. Join Kathrin Bussmann as she talks to experts in global business, global marketing, and localization. Her new focus: how green brands are going global, how global brands are going green, and how marketing can facilitate a more sustainable world economy.
Episodes
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TWM 239: How to Give International Visitors to Your Website a Great Experience w/ John Yunker
John Yunker is a well-known pioneer in the field of web and software globalization, and, by now, one of the perennial contributors to this podcast. I've featured him on three previous episodes: #059, #182 and, most recently, #221. He is the Co-Founder & President of Byte Level Research, an agency...
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TWM 238: How CEA Is Helping Clients Deploy Solar and Storage Solutions Worldwide w/ Andy Klump
Andy Klump is a renewable energy executive with nearly two decades of experience living and working in Asia. He is the founder, owner, and CEO of Clean Energy Associates (CEA), a solar energy and storage advisory firm that specializes in technical due diligence and engineering services.…
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TWM 237: How ev.energy Is Scaling Cheaper, Greener, Smarter EV Charging Globally w/ Kathleen MacLean
Kathleen MacLean is the Head of Growth at ev.energy, a London-based Cleantech startup that empowers electric vehicle owners to charge their EV in a simpler, cheaper, and greener way. Launched in 2018, ev.energy's innovative app keeps track of when energy is least expensive and carbon-intensive…
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TWM 236: How Sonnedix Is Building Engagement in Solar Power on a Global Scale w/ María González-Calvo de Miguel
María González-Calvo de Miguel is the Global Lead for Marketing and Communications at Sonnedix, a multi-national Independent Power Producer (IPP) that develops, finances, builds, owns, and operates solar power plants around the globe. Founded in 2009, the company's purpose is to harness the power...
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TWM 235: Kathrin Bussmann on The International Business Podcast
This episode is a special cross-post. As the producer & host of The Worldly Marketer Podcast, Kathrin Bussmann is usually the one asking the questions. But in early 2022, she was invited to be a guest on The International Business Podcast, and found herself on other side of the interview process....
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TWM 234: A Personal Tribute to Prof. Dr. Max G. Krell
This week, instead of bringing you a podcast interview, I'd like to share something a bit more personal. I'd like tell you about my father, Prof. Dr. Max G. Krell. In so many ways, he's the reason I'm the person I am today. My father was a nuclear physicist. He was born in 1935 in Lower Silesia…
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TWM 233: Who Knew? What the Data Tells Us About Global Digital Behaviours in 2022 w/ Simon Kemp
Simon Kemp is a global authority on how people use the Internet. As Founder & CEO at Kepios, a strategy consultancy, he helps organizations all over the world to make sense of what people are really doing online, to identify changes in digital behaviour, and to understand how these trends will...
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TWM 232: How the Sustainable Marketing Movement Is Becoming a Global Force for Good w/ Michelle Carvill
Michelle Carvill is a strategic marketer and entrepreneur, as well as a successful speaker, podcaster, and author. Her latest book, published in 2021, is called Sustainable Marketing – How to Drive Profits with Purpose. In parallel to the book, which she co-authored with Gemma Butler and Geraint...
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TWM 231: How GlobeScan Works with Brands to Create a More Sustainable World w/ Chris Coulter
Chris Coulter is the CEO at GlobeScan, an international insights and advisory consultancy that works at the intersection of brand purpose, sustainability, and trust. Founded in 1987 and headquartered in Toronto, Canada, GlobeScan's purpose is to co-create a sustainable and equitable future. It...
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TWM 230: How Alder & Co. Is Driving the Growth of Climate Tech Companies w/ Bettina Grab
Bettina Grab has over 15 years of experience in global B2B tech marketing. She is the President at Alder & Co., a leading marketing agency that works exclusively with cleantech and climate-tech companies. Founded in 2014 and headquartered in Portland, Oregon, Alder & Co.'s mission is to advance…
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TWM 229: How Marketers Can Leverage Neuroscience to Facilitate a Greener Global Economy w/ Michael E. Smith
Dr. Michael E. Smith is an applied cognitive neuroscientist and consumer insights professional, who studies the connection between brain function, human behaviour and the decisions we make as consumers. Based in San Diego, California, he is the Founder and Principal Scientist at Adaptation...
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TWM 228: How EcoVadis Helps Companies Around the Globe Be More Sustainable w/ Emily Rakowski
Emily Rakowski is the Chief Marketing Officer at EcoVadis, the world's most trusted sustainability ratings provider. Launched in 2007 and headquartered in Paris, EcoVadis helps businesses reduce risk and drive performance & innovation in their supply chain by evaluating their environmental, labor…
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TWM 227: What You Need to Know About Taking Your Business Beyond Borders w/ Cynthia Dearin
Cynthia Dearin is the Founder & Managing Director at Dearin & Associates, an international business consulting company that helps its clients to access opportunities in fast-growing international markets. I've had the pleasure of featuring her on a previous episode of this podcast, namely episode...
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TWM 226: How Plastic Bank Is Creating Value for Stakeholders Around the World w/ Saleem Ahamed
Saleem Ahamed is the Chief Marketing Officer at Plastic Bank, an organization that is helping the world to stop ocean plastic, while improving the lives of those who help collect it. Founded in 2013 and headquartered in Vancouver, British Columbia, Plastic Bank's mission is to empower the...
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TWM 225: What You Need to Know About Global Brand Management Today w/ Laurence Minsky
Laurence (Larry) Minsky is an advertising & marketing consultant with clients throughout the globe. He is also a full-time Associate Professor in the Communication Department at Columbia College Chicago. With a background in psychology, Larry started his career as an advertising copywriter over…
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TWM 224: Why Procore Technologies Is Making Global Growth a Top Priority w/ Anna Schlegel
Anna N. Schlegel is the VP of Product, International and Globalization at Procore Technologies, a company that provides cloud-based project-management software for the construction industry. Founded in 2003 and headquartered in California, Procore's mission is to connect everyone in construction…
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TWM 223: How Tinder Became the Most Successful Non-Gaming App Globally w/ Andy Andersen
Andy Andersen drives international growth at Tinder, the world's most popular app for meeting new people. Headquartered in Los Angeles, California, Tinder was introduced almost ten years ago, on a college campus, and has since evolved into the highest grossing non-gaming app globally. It is now...
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TWM 222: How to Avoid Costly Blind Spots When You're Growing a Global Brand w/ Sean Duffy
Sean Duffy is an international brand strategist and the Founder of Duffy Agency, a strategic marketing agency that specializes in international brand development. Headquartered in Malmö, Sweden, Duffy Agencyworks to fill the expertise gap that business typically experience as they set out to...
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TWM 221: What You Can Learn from Today's Best-in-Class Global Websites w/ John Yunker
John Yunker is a well-known pioneer in the field of web and software globalization, and he has been featured on two previous episodes of this podcast: episodes #059 and #182. He is the Co-Founder & President of Byte Level Research, an agency based in Ashland, Oregon, that specializes in...
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TWM 220: What Today's Tech Companies Need to Know About Global Expansion w/ Ramsey Pryor
Ramsey Pryor is the Founding Partner at Port of Entry Partners, a consultancy that helps tech companies conquer international markets. Based in the San Francisco Bay Area, he works with his clients to define their expansion strategy, understand the local market conditions, localize their product...
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TWM 219: How Shopify Connects Merchants and Customers Around the World w/ Giulia Greco
Giulia Greco is the Localization Programs Lead at Shopify, the leading global ecommerce company headquartered in Ottawa, Canada. Founded in 2006, Shopify is the all-in-one commerce platform to start, run, and grow a business. Its mission is to make commerce better for everyone, everywhere. It now...
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TWM 218: Why Exporters Need Local-Savvy Strategies to Succeed w/ Kathryn Read
Kathryn Read is an international sales & marketing consultant and a Partner at Uniconsult-Wick & Partner, which is a business management and export consultancy based in Austria. She has over two decades of experience developing niche products in emerging markets, and helping small and medium-size...
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TWM 217: Why Global Brands Need Quality and Consistency in Their Creative Content w/ Anastasia Leng
Anastasia Leng is the Founder & CEO at CreativeX, a technology company whose mission is to advance creative expression through the clarity of data. Launched in 2015, CreativeX uses analytics tools to help Fortune 500 brands like Unilever, Mondelez, Heineken, ABI, Google, L'Oréal, and Pepsi to...
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TWM 216: How Canva Grew to Be One of the Top 20 Unicorns in the World w/ Rachel Carruthers
Rachel Carruthers is the Head of Internationalisation and Localisation at Canva, a Software-as-a-Service (SaaS) company that makes graphic design simple for everyone. Since launching in 2013, Canva has grown to become one of the top 20 unicorn companies in the world, with a current valuation of…
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TWM 215: How Zambian Startups Are Growing Beyond Their Own Borders w/ Mulumba Lwatula
Mulumba Lwatula is an entrepreneur, a business consultant, and a technologist based in Lusaka, Zambia. He is the Acting Deputy Head of Investments (Mining, Manufacturing & Agribusiness) at IDC (Industrial Development Corporation), a state-owned enterprise whose mandate is to spearhead the Zambian...
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TWM 214: How a Silicon Valley Health Tech Startup Is Making an Impact in Africa w/ Tobias Reiter
Tobias Reiter is the Co-Founder and CEO at VIEBEG Technologies, a Silicon-Valley based Health Tech company that expands people's access to affordable health care through the power of data. Launched in 2018, the company mainly operates in Central and East Africa, and offers high-quality medical…
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TWM 213: How the Digital Behaviours of Global Users in 2021 May Surprise You w/ Simon Kemp
Simon Kemp is the Founder & CEO at Kepios, a strategy consultancy that helps organizations all over the world to make sense of people's evolving digital behaviours. He is also the Chief Analyst at DataReportal, an online library of up-to-date reports that explore people's digital behaviours…
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TWM 212: What You Need to Know about International Consumer Trends in 2021 w/ Jason Mander
Jason Mander was first featured on this podcast on episode #16. He is the Chief Research Officer at GWI (formerly known as GlobalWebIndex), which is the leading consumer research company for the global marketing industry. Headquartered in London, GWI has been delivering game-changing insights to...
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TWM 211: How IKEA Keeps Growing Its Global Brand by Speaking the Local Language w/ Anna Golubeva
Anna Golubeva has more than 15 years of experience working in various international communication and localization roles IKEA. A graduate of Moscow Pedagogical University, she began her career as a translator, consultant and English teacher almost two decades ago. In 2003, Anna joined IKEA Russia...
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TWM 210: How Translators Without Borders Keeps the World Informed in a Pandemic w/ Stella Paris
Stella Paris is the Head of Language Services at Translators Without Borders (TWB), the world's leading non-profit translation organization. Since 1993, TWB's mission has been to work towards a world where knowledge knows no language barriers, and people around the world have access to vital...
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TWM 209: The Rapid Growth and Evolution of LATAM Ecommerce in 2020 and Beyond w/ Matteo Ceurvels
Matteo Ceurvels is a Regional Analyst for Latin America & Spain at eMarketer, a leading NYC-based market research firm, which recently merged with Insider Intelligence, the market-research division of Business Insider. Matteo has been featured several times previously on this podcast, namely on...
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TWM 208: Why the Underwear Effect Matters to Your Global Content Strategy w/ Gabriel Karandyšovský
Gabriel Karandyšovský is the Managing Editor at Nimdzi Insights LLC, which is a market research and international consulting company that focuses on the language services industry. Launched in 2017, Nimdzi Insights brings together localization analysts, international business consultants, and a...
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TWM 207: Why Frontline Ventures Invests in Globally Ambitious Tech Startups w/ Finn Murphy
Finn Murphy is the Principal at Frontline Ventures, a VC firm based in Europe. Founded in 2012, with offices in Dublin and London, Frontline has positioned itself as the venture firm for globally ambitious B2B companies on both sides of the Atlantic. Its focus is on B2B SaaS companies with...
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TWM 206: How ASICS Digital Fitness Apps Serve Millions of Users Around the World w/ Hilary Normanha
Hilary Normanha was first featured on episode #121 of this podcast. Since then, she has taken on the role of Localization Program Manager at ASICS Digital, which is a leading creator of mobile running apps. Originally founded as Runkeeper in 2008, it was one of the first apps available when the…
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TWM 205: Why Software Companies Need Truly Continuous Internationalization w/ Adam Asnes
Adam Asnes is the CEO of Lingoport, a recognized leader in internationalization and localization. Through its consulting services and software, Lingoport helps software companies globalize their products so that they work well in every target language and locale. Lingoport's suite of software...
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TWM 204: How Intercultural Communication Training Improves Global Teamwork w/ Nicole Barile
Nicole Barile is the Founder of NB Intercultural, a company dedicated to intercultural communication training. With over 15 years of experience helping clients to work effectively across cultures, she helps create globally minded leaders and organizations around the world. Before launching her…
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TWM 203: How the Right Content Strategy Can Build Your Brand on a Global Scale w/ Kathrin Bussmann
For this episode, guest host Neil Sheth turns the tables on Kathrin Bussmann and puts her in the interview "hot seat". Neil is the Founder of London-based digital marketing & SEO agency Bubbl, and was featured on episode #198 of this podcast. As an international marketing strategist, Kathrin...
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TWM 202: How the Fairmont Brand Keeps Evolving Through Changing Times w/ Sharon Cohen
Sharon Cohen is the Vice President, Fairmont Brand at Accor, one of the largest hospitality companies in the world. Originally founded in 1967 and headquartered in the Greater Paris Region, Accor has grown into a holistic ecosystem of more than 30 brands, 80 partnerships, and more than 5,000…
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TWM 201: Why Employer Branding Is Crucial for Your Global Expansion Strategy w/ James Ellis
James Ellis is a recognized expert in Employer Branding. He is currently the Employer Branding Manager at Roku Inc., a Silicon Valley based company that pioneered streaming to TV. Before joining Roku, he was the Director of Employer Brand at Universum, a global employer branding consulting firm...
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TWM 200: How Ciena Makes the Internet Happen for Its Global B2B Clients w/ Julio Leal
Julio Leal is the Head of Localization at Ciena, a global leader in telecommunication networking systems, services and software. Originally founded in 1992 and headquartered in Maryland, U.S.A., Ciena now has over 65 offices around the globe, and about 6500 employees in more than 35 different...
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TWM 199: How to Create Effective Marketing Copy for Your International Customers w/ Kristy Sakai
Kristy Sakai is the CEO at Supertext USA, which is a creative translation and copywriting agency. Originally founded in 2005, Supertext has offices in Zurich, Berlin and Los Angeles, and works with global brands, multinationals, and marketing agencies to creatively adapt their campaigns for...
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TWM 198: How to Super-Charge Your International Content Through ISEO w/ Neil Sheth
Neil Sheth is the Founder & CEO at Bubbl, a digital marketing and SEO agency that helps companies build their brands and domain authority on a global scale. With offices in London and Colorado, Neil and his diverse team of experts work with clients from a vast range of industries, cultures and...
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TWM 197: How Today's SMEs Can Grow and Scale Their Business Internationally w/ Suraya Yahaya
Suraya Yahaya is the Founder & CEO at Khazana, Inc., a management consulting firm that helps companies grow, scale internationally, and simplify their operations. Originally from Malaysia, she has lived and worked internationally, and has been based in Denver, Colorado, since 2006. She brings…
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TWM 196: Why International Protocols Matter Even in Virtual Business Meetings w/ Marie Betts-Johnson
Marie Betts-Johnson is the Founder & President of the International Protocol Institute of California (IPIC), which was established in 1989 and is headquartered in San Diego. Since its inception, the IPIC has developed and delivered hundreds of customized training programs for multinational...
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TWM 195: How CPG Companies Can Build Great Global Brands in Today's Economy w/ James Banville
James Banville has over 25 years of experience in international business development, marketing and sales with small and large Consumer Packaged Goods (CPG) companies in the U.S. and international markets. Based in Orange County, California, he is currently leading international operations atThe...
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TWM 194: Why Sustainability Targets Need to Be Part of Your Global Growth Strategy w/ John Pabon
John Pabon is the Founder of Fulcrum Strategic Advisors, Asia's only risk management firm that addresses the most critical areas of change, namely: shifts in geopolitics; the need for sustainability; and the strategic communications underpinning reputation. Fulcrum's mission is to help its…
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TWM 193: How Innovative Local Startups Are Scaling Up to Serve Global Markets w/ Ajay Jha
Dr. Ajay K. Jha is the Founder of InnoP – Innovative Preneurship, a boutique global innovation, incubation & mentor-driven co-working space located in Fort Collins, Colorado. InnoP incubates and accelerates start-ups in the Agri-Tech, Nutrition, Biotech, Healthcare, Energy, and Big Data sectors,...
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TWM 192: How Global Brands Can Position Themselves Through Clarity of Purpose w/ Markus Kramer
Markus Kramer is a Managing Partner at Brand Affairs AG, an independent PR & Communications agency headquartered in Zurich. He is a brand strategy expert, with a deep knowledge of global marketing, and media & reputation management across multiple sectors, including luxury, automotive, financial...
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TWM 191: How to Survive and Thrive in the Face of Accelerated Globalization w/ Kyle Hegarty
Kyle Hegarty has been called "the Indiana Jones of International Business". He was first featured on episode #158 of this podcast. Based in Singapore, he is the Managing Director at TSL Marketing, a global B2B marketing agency headquartered in the U.S. Over the course of his career, Kyle has...
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TWM 190: How a Silicon Valley Accelerator Went Global to Help Startups Do the Same w/ Steven Hoffman
Steven Hoffman is the Chairman & CEO of Founders Space, one of the world's leading incubators and accelerators, with over 50 partners in 22 countries. Founders Space has helped hundreds of start-ups scale their businesses, raise capital, and go global. Before launching Founders Space in 2010,...
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ABOUT THIS SHOW
The Worldly Marketer Podcast explores what it takes to build a global brand in today's digital, social, multilingual marketplace. Join Kathrin Bussmann as she talks to experts in global business, global marketing, and localization. Her new focus: how green brands are going global, how global brands are going green, and how marketing can facilitate a more sustainable world economy.
HOSTED BY
Kathrin Bussmann
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Frequently Asked Questions
How many episodes does The Worldly Marketer Podcast have?
The Worldly Marketer Podcast currently has 240 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is The Worldly Marketer Podcast about?
The Worldly Marketer Podcast explores what it takes to build a global brand in today's digital, social, multilingual marketplace. Join Kathrin Bussmann as she talks to experts in global business, global marketing, and localization. Her new focus: how green brands are going global, how global brands...
How often does The Worldly Marketer Podcast release new episodes?
The Worldly Marketer Podcast publishes regularly with 240 episodes available. Check the episode list for the typical release schedule.
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You can listen to The Worldly Marketer Podcast on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts The Worldly Marketer Podcast?
The Worldly Marketer Podcast is created and hosted by Kathrin Bussmann.
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