PODCAST · business
The Zorzee Sessions
by Dan Lorenz
The Franchise Disclosure Document is 200-plus pages of legal filing, and what you miss in it can cost you six figures. Zorzee Sessions reads it with you.Each week, one franchise gets the analyst treatment: what the FDD actually says, what the Item 19 numbers produce when you run the math, where the risk sits, and how real operators mitigate it. Every red flag gets a realistic mitigation. Every tailwind gets stress-tested. No hype, no fear, no pitch.Zorzee Sessions is the audio companion to The Zorzee Report, the independent franchise-intelligence newsletter for professionals deciding whether to put $100,000 or more into a franchise.The analysis comes from Dan Lorenz, and he's been on every side of the table this show covers: multi-brand franchise owner; founder of Books Brothers, Guerrilla Franchising, Synyrgx, and Zorzee; former JP Morgan investment banking analyst and Deloitte consultant; 22-year military veteran with 18 years
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2
One You Love Homecare: What One Owner Changed to Triple His Revenue (Part 2 of 4)
Same brand. Same fees. Same territory. One franchisee ran the business two completely different ways and got two completely different outcomes.In Issue 2 of The Zorzee Report, we go inside the One You Love Homecare FDD: the operator who ran part-time for three years and watched revenue slide to $473,000, then went full-time and tripled past $1.4 million in a single year. We get into why caregiver labor as a percentage of revenue is the number that decides everything, why the demographic tailwind doesn't drive revenue but the referral network does, and what to look for in the founder on the other side of a 10-year agreement.Read the full issue at zorzee.com.The Zorzee Report is independent franchise intelligence. No commissions. No franchisor revenue. Subscribe free at zorzee.com.Production note: this episode was produced from the published issue, voiced with AI narration, and reviewed by Dan Lorenz before release. Educational purposes only, not financial, legal, or investment advice.
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1
Home Care: The Tailwind, the Trap, and the Part Discovery Day Skips
The aging population is real. So is the 75% turnover. Only one shows up at Discovery Day.In the first Zorzee Session, we break down the home care franchise category before the brand deep dives begin: the two completely different businesses that share the name "home care," the number that decides whether you survive (caregiver labor as a percentage of revenue), why demographics don't write checks but referral networks do, and who this category actually fits.Read the full issue at zorzee.com.The Zorzee Report is independent franchise intelligence. No commissions. No franchisor revenue. Subscribe free at zorzee.com.Production note: this episode was produced from the published issue with AI narration and reviewed by Dan Lorenz before release. Educational purposes only, not financial, legal, or investment advice.
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ABOUT THIS SHOW
The Franchise Disclosure Document is 200-plus pages of legal filing, and what you miss in it can cost you six figures. Zorzee Sessions reads it with you.Each week, one franchise gets the analyst treatment: what the FDD actually says, what the Item 19 numbers produce when you run the math, where the risk sits, and how real operators mitigate it. Every red flag gets a realistic mitigation. Every tailwind gets stress-tested. No hype, no fear, no pitch.Zorzee Sessions is the audio companion to The Zorzee Report, the independent franchise-intelligence newsletter for professionals deciding whether to put $100,000 or more into a franchise.The analysis comes from Dan Lorenz, and he's been on every side of the table this show covers: multi-brand franchise owner; founder of Books Brothers, Guerrilla Franchising, Synyrgx, and Zorzee; former JP Morgan investment banking analyst and Deloitte consultant; 22-year military veteran with 18 years
HOSTED BY
Dan Lorenz
CATEGORIES
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