PODCAST · business
theashleyavispodcast's podcast
by Ashley Avis
Around here we are chatting about personal branding, social media strategy, web design, email marketing, sales mastery, and so much more! Join your host, Ashley Avis, Online Marketing Consultant as well as other women who are dominating business, social media aka Instagram, and life! Our biggest mission is to help you effectively sell online with confidence and clarity. Ready to grow your business, bank account, an online presence in a way that leaves you feeling liberated and excited? Subscribe and tune in every Tuesday, with an open mind and a note pad. Let's do this!
Episodes
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EP 107: If You're Not Tracking Your Leads, You're Losing Sales
Let's talk about leads: what they are, how to track them (without fancy software), and why not tracking them is probably costing you money. In this episode, I break down cold vs. warm vs. hot leads, the super simple system I use to stay organized, and the real consequences of letting potential...
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EP 106: Why You're Not Posting (And How to Finally Fix It)
You've got the ideas, the passion, the business… so why does creating content still feel impossible? In this episode, I break down the real reasons business owners stay stuck, like being too close to your own genius, copying your competitors, tech excuses, fear of selling, and more. If you're...
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Ep 105: If You Do These 5 Things, Your Business Will Grow
If marketing your service-based business feels overwhelming, this episode is your roadmap. Today I breaks down the 5 things you can do to right now to show up online and start converting browsers into buyers. You'll walk away with clarity, strategy, and a little fire under your seat. It's...
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EP 104: I Didn't Just Get Stronger — I Got My Sh*t Together
How Strength Training Helped Me Get My Sh*t Together (Not Just My Body) In this episode, I'm sharing the real (and slightly sweaty) story of how I committed to strength training four times a week, and how it's changed so much more than just my body. Yes, I've gotten stronger and lost 10 lbs, but...
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EP 103: Tell-Tale Signs It's Time to Hire Help Before Your Business Burns Out
If you're a business owner, solopreneur, or entrepreneur who's drowning in to-dos and wondering how you'll ever grow without losing your mind—this one's for you. In this episode, Ashley breaks down the tell-tale signs that it's time to hire help. Whether it's a VA, assistant, social media…
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EP 102: Marketing That Feels Like Therapy—No EMDR Required
In this episode, Ashley pulls back the curtain on a powerful realization: her clients keep saying that working with her feels like therapy, and they mean it in the best way. While she's not a therapist, Ashley explains how her collaborative, down-to-earth approach to marketing helps business…
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EP: 101: How I Balance Work, Family, and Self-Care Without Burning Out
Ever wonder how some people seem to do it all without losing their minds? In this episode, I'm pulling back the curtain on how I manage a full week of work, family, and self-care , without the overwhelm. I'll walk you through the exact systems I use (like Asana and Google Calendar), how I...
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EP 100: The Reel That Keeps Me Showing Up
Feeling overwhelmed by Reels? Let's simplify. In this episode, I'm sharing why my favorite kind of content right now is just b-roll with a text overlay. It's easy to capture, quick to create, and removes the pressure to be "on." You'll learn: What b-roll to film during your week (without...
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EP 99: Why You Should Share Your Success – And Encourage Your Friends to Do the Same
Why do so many women feel uncomfortable sharing their wins—whether it's hitting a business milestone, finding joy in a relationship, reaching a fitness goal, or finally feeling at peace in their lives? In this episode, we unpack the guilt, fear, and shame that often come with publicly celebrating...
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EP 98: How to Switch Up Your Strategy so Your Sales Post Doesn't Fall Flat
If you've been pouring time into posting about your offers……and all you're hearing is crickets 🦗 You're not doing anything wrong. But your strategy might need a refresh. In this week's podcast episode, I'm sharing why traditional sales posts aren't working like they used to—and exactly what to…
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EP 97: Weight Loss, Wrinkles and Cameras: Why You Should Show Up Just as You Are!
This episode isn't the end—it's just the beginning of a bigger conversation I want to have with you. DM me on Instagram @ashleyavismarketing and tell me: What helps you feel confident showing up? Are there accounts you follow that give you the push to be visible, just as you are? I want to hear…
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Ep. 96 – How to Reconnect with Your Email List (Even If It's Been Forever)
Feel like you've ghosted your email list? You're not the only one. In this episode, Ashley walks you through exactly how to send that "hey, it's been a while" message — without the awkwardness. You'll learn: What to say in your reintroduction email How to warm your list back up (without sounding...
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7 Tips to Running a Successful Social Media Launch (Without Burnout or Ads!)
Struggling to sell your service—even though you're showing up online? In this episode, I break down the key difference between posting and launching, and walk you through a simple 7-day launch plan that builds momentum and makes your offer irresistible. Whether it's your first launch or your…
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EP 94: If I Googled You, What Would Pop Up? How to Become Searchable in 2025
Listen up, because some marketing tough love is coming your way: If I Googled your name, what would pop up? If you said, "I don't know," then chances are, there is some room for improvement in your online marketing efforts that may be the difference between hitting your 2025 revenue goals vs not....
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EP 93: The Roadmap to Grow Your Revenue, WITHOUT Growing Your Following
Hey Entrepreneur: Do you want 3 proven strategies to use Social Media to grow your revenue without having to grow your following: This episode has it all! Listen now for my top sales strategies for Instagram and Facebook to grow your business! Follow me On Instagram: @ashleyavismarketing Check…
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Ep 92: How to Take Better Photos for Your Business Brand in 2024
In our social media world, we need high-quality, intentional photos, so today I am sharing some of my best tips to enhance your business photography without hiring a professional. For additional tips on confident professional brand photography, revisit Episode 65 of the Ashley Avis Podcast How to...
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EP 91: Personal or Business Account? Which is Better for Instagram
Do you need a private Instagram Account? In this episode, I share why I decided I was ready to create a new privste IG account and how THAT helped my business account! Key Topics: How my Instagram account started as a personal account, then my Yoga business, now Ashley Avis Marketing Why creating…
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EP 90: How I Converted My Instagram Followers into Clients by Hosting a Free Webinar
In today's episode, I reveal my secret on how to convert your followers into sales using a webinar. I will teach you how with just one Instagram post I turned my 2739 Instagram followers into 40 new email subscriptions, gained 3 sales calls, and sold 2 coaching packages. How did I do this? A free...
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What the Backstreet Boys Taught Me About Marketing and Knowing Your Audience
I took my faughter to a concert featuring AJ McLean and Joey Fatone. As a fan of the Backstreet Boys, and N'SYNC I had a blast. What I also learned from this concert was the extreme value in catering to your current audience in order to build brand loyalty and increase sales. But how did these…
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Does Posting More REELS Help You go Viral?
Have you ever wanted to go viral on Instagram? Do you think this could help your business? Over the last 14 days I did an experiment on Instagram. I posted 2 REELS a day (Monday-Friday) and one per day on Saturday and Sunday. What happened? Did I go viral and become famous? Ready for my results?...
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EP 87: Girl, Where Did You Get Those Sales Skills?
Sales skills can boost the confidence of entrepreneurs when making offers to potential clients. I have spent decades in roles that have enabled me to feel very confident when launching offers. Developing these sales skills did not happen overnight; I learned how to hone these skills over the…
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EP 85: How to Hire a Web Designer that Will Get You the Site you NEED for Your Business
In today's episode, learn the crucial questions to ask potential web designers before hiring them. Save time, money, and ensure you're getting the right person for your website project. Want my Website Must-Have Checklist? DM me the word CHECKLIST on instagram @ashleyavisco and you can download…
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EP 84: How to HOOK people into Your Content
Do you ever wonder why your content falls flat? Listen into today's episode to learn more about why Hooks are a critical component of your copy. In today's episode you will learn: What is a good hook? Why hooks are important Examples right from Google that you can use in your content today!…
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EP 83: A Peek into How My Marketing Business Grew in 2023
Wondering how I gre my marketing business in 2023 and still had time to invest in courses, parent, and do things that creatively filled my cup? I'm giving you a peek into how I ran my business, what I invested in, and how I stayed motivated to hit my revenue goals and beyond! Follow me...
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EP 83: How My Business Went From Zero to Sold Out!
I was in my first year of business, making all the POSTS but not making the MONEY. Learn the 3 main leasons I had to learn inorder to go from No Shows to Sold Out! Side Note: This is the keynote speech I gave at the Aspire Women in Business Summit Niagara in November 2023. Loved the experience!...
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EP 81: Mistakes I Don't Want to See on Your Website
Your website is REALLY important! It's the first or sometimes second impression your potential clients have of you. So you don't want to make these common mistakes on your website that can turn visitors off! Connect with me on Instagram: @ashleyavisco Website:...
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Back to Basics Instagram Series Part Six: What You Really Want to Know About Instagram
Welcome, business enthusiasts, to the final installment of The Ashley Avis Podcast's Back to Basics Instagram Series! I'm Ashley Avis, your host, and if you're an entrepreneur or a small business owner eager to harness the power of organic online marketing, especially on social media, you're in…
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Back to Basics Instagram Series Part Five: Engagement Boosters
What exactly is engagement and why do we need it for our business accounts? Well, it's those likes, comments, shares, and all the interactions that make your Instagram world go 'round. It's not just about vanity metrics; it's about algorithms, building a community, and forming genuine connections...
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Back to Basics Instagram Series Part Four: Making It Look Good
Hello, my fellow entrepreneurs and business enthusiasts! I'm Ashley Avis, your host of The Ashley Avis Podcast, Back to Basics Instagram Series! If you're a small business owner in your first year or two and you're eager to master the art of Instagram for your business growth, you're in the right...
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Back to Basics Instagram Series Part Three: What Do I Post?
Welcome back to "The Ashley Avis Podcast - Back to Basics Instagram Series." I'm your host, Ashley Avis, and today we're diving into the third part of our six-part series, dedicated to simplifying Instagram for your business. In the previous episode, we explored how to optimize your profile to...
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Back to Basics Instagram Series Part Two: Optimizing Your Profile
Welcome back to "The Ashley Avis Podcast - Back to Basics Instagram Series." I'm your host, Ashley Avis, and today, we're diving into the second part of our six-part series, all about making Instagram simple and effective for your business. In the previous episode, we discussed setting realistic...
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Back to Instagram Basics: Part One: Setting Business Goals for Instagram
Welcome to the Back to Basics Instagram Series! I'm our host Ashley Avis, and in each episode of this series, we'll keep it short, sweet, and packed with valuable insights, tips, strategies, and actionable steps to supercharge your Instagram for business. So, whether you're an entrepreneur or...
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EP 74: Mastering the Art of Impressive Client Communication: Elevating Your Business Email Skills
Did you know you could be losing clients and stalling the growth of your business because you are sending bad emails? If you want to be sending communications that impress clients, collaborators, potential clients, staff, freelancers, etc. then follow these crucial tips to elevate your business...
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EP 73: Why It Can Be Smart To Ignore your Instagram Analytics
Unpopular opinion: The Instagram Insights button that leads us over to our analytics is not where you are going to find your next client. On today's episode of The Ashley Avis Podcast, I explain 3 reasons why it is okay to ignore your Instagram analytics and why it can be a good thing to do...
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EP 72: Stop Asking Me How to Make Money Fast and Do This Instead!
In Episode 72 of The Ashley Avis Podcast, I dive deep into the world of generating a consistent flow of leads and income for small business owners. This episode is a must-listen, especially for service-based entrepreneurs who find themselves constantly scrambling to run promotions and invent new...
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EP 71: How Learning to Write Fiction Helped Me Write Better Copy for my Business
Today I share the number one mistake that most entrepreneurs make when writing their own copy for their website, social media posts, blogs, or emails, etc and how to fix it. In the process of learning how to write a really good romance story that works, I realized that a lot of what I was…
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EP 70: How to Know if Your Business is Ready for a Website
There are plenty of reasons why a small business owner may choose to forgo launching a website for their business. Maybe they think websites are too techy or hard to manage. Or maybe they feel like hiring a web designer, copywriter or professional photographer is too expensive right now. Perhaps...
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EP 69: My Favourite Commercial of ALL TIME!
I think entrepreneurs can learn a lot about marketing from taking a look at how the pros are creating content to help them get more business. Commercials have been around for years to help businesses get brand awareness and customer loyalty. Back when Instagram REELS first came out, I said that...
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EP 68: The Difference Between Marketing and Selling
ShowNotes: https://www.ashleyavismarketing.com/post/_ep68 Instagram: https://www.instagram.com/ashleyavisco/ Someone recently asked me, "Ash, isn't marketing and selling the same thing?" Good Question! That conversation lead to some really good insight and made me think, Hm, I should do a podcast...
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EP 67: How to Start and Grow Your Email List
Today on the podcast, I will teach you how to start and grow an email list so you can send emails in 2023 and make more money. Let's get right to it! www.ashleyavismarketing.com https://flodesk.com/c/ASHLEYAVIS
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EP 66: Learn From the Pros How to Market Your Busines Online in 2023
Want the bet marketing tips to help your business grow in 2023? Today on the show, I have experts telling us what worked in 2022, what to stop doing, and what to start doing in 2023 to grow our communities and business. There's great social media tips content marketing strategies, networking...
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EP 65: How to Show Up Confident During A Photo Shoot with Three Crowns Branding
Hate getting in fron tof the camera? Believe it or not, I was the same way. Even after many branding photoshoots, I'd still get nervous whenever that lens was pointed in my direction. But after my most recent photoshoot, I realized the fear I had about getting my picture taken was gone and I...
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PE 64: Pivoting Your Brand, A Coaching Session
I'm mixing things up! I've recorded a coaching call I had a with one of my Ashley Avis Academy students all about branding. Have you ever been stumped with how to pivot your brand, switch your brand colours or fonts that you no longer love? Well, today, I answer just what to do if you find…
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EP 63: Three Ways to Boost Your Authority and Build Trust
If you are a small business owner, your number one goal is to build trust with your community, am I right? Because ultimately, people will not buy from businesses or individuals that they do not trust. So how do you do that? You need to communicate your authority in your industry. This will help...
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EP 62: What is a Social Media Coach Anyways?
Have you been wondering what is a social media coach? Today on the podcast I spell it out, plus I chat about all the ways I help my clients inside of my 8-week Social Superstar Program use Instagram to get clients for their business! Curious to take a peek inside of my 1:1 coaching program!…
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EP 61: Why I'm Okay with Posting Less
Lately, I have been posting less content on social media for my business. I guess content creation, creativity and the desire to post escaped me for a few weeks. Today on the podcast, I'm explaining 3 reasons why I'm okay with posting less to Instagram, Facebook, Tiktok and Pinterest. It's a…
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Ep 60: This Has Nothing to do With Marketing
This week I asked a question to my Instagram Followers that read: "Ask me anything that has nothing to do with marketing." On today's episodes, I answer all of those questions honestly, and some of this stuff I never expected to share on the show! From questions like: What would you be if you had...
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EP 59: How to Turn Hustle into Hard Work and Be More Successful with Nikki Ryan Peters
Nikki Ryan Peters went from husting 5 jobs to scaling down to one direct sales business- and things took off, not because she was a social selling expert, but because after a year of burnout, she figured out how to ditch the hustle and choose hard work instead. If you're wondering how this is…
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EP 58: Is Launching Dead?
Is there a way that we can announce our offers and make sales without having to plan a HUGE launch on social media and to our email list? Small business owners don't always have a ton of time to plan these launches, or sometimes launches flop and we don't even get the sales we hoped for after all...
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EP 57: How to Organize Your Business with Adult ADHD
Am I losing my mind? I've never been this overwhelmed, should I go see a doctor? These were racing thoughts Felicia from @_one.wild.love was having before being diagnosed. Juggling motherhood, her career and a side-hustle was a mental load she thought she would strong enough to carry- but why was...
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ABOUT THIS SHOW
Around here we are chatting about personal branding, social media strategy, web design, email marketing, sales mastery, and so much more! Join your host, Ashley Avis, Online Marketing Consultant as well as other women who are dominating business, social media aka Instagram, and life! Our biggest mission is to help you effectively sell online with confidence and clarity. Ready to grow your business, bank account, an online presence in a way that leaves you feeling liberated and excited? Subscribe and tune in every Tuesday, with an open mind and a note pad. Let's do this!
HOSTED BY
Ashley Avis
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