Episodes
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Getting More Out of HubSpot: CRM Cleanup, Sales Follow-Up & Automation
Using HubSpot is one thing. Using it consistently across sales and marketing is another. In this episode, Greyson Fesperman walks through some of the most common HubSpot problems businesses run into, from duplicate contacts and missing lead owners to inconsistent sales follow-up and dashboards…
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Are you visible in AI Search?
This episode of GrowthCast our Guest Mandi Morrell breaks down why these AI platforms prioritize certain businesses and how you can position your brand to appear in their results. Mastering AI search optimization is critical because search recommendations are changing the way people research...
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WordPress Basics Training with Keri Rosemond
Tired of waiting on a developer every time your website needs a small update? In this episode of TheeDigital's GrowthCast, we're sharing our September WordPress Basics training, led by Keri Rosemond, VP of Operations at TheeDigital. Keri brings about 15 years of WordPress experience and years of...
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How AI Is Changing Website Personalization and Improving Conversions with Krisztián Király
This episode explores how AI-driven personalization is transforming websites from static pages into dynamic, tailored experiences that boost conversions. Krisztián Király from Optimonk and Lauren Clay from The Digital discuss practical strategies for businesses of all sizes to leverage AI for...
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Building Trust Online Before Anyone Meets You
This episode explores the importance of trust in online and offline interactions, featuring Amanda Lam's insights from her diverse career in journalism, authorship, and media coaching. Learn how authenticity, storytelling, and strategic digital presence build trust and transform personal and...
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Positioning and Branding Strategies with Special Guest Javier Lozano Jr
In this episode, Shyanna Kelley, Javier Lozano, and Lauren Clay discuss the critical role of positioning in business growth. They explore the challenges brands face in differentiating themselves, the distinction between branding and positioning, and the importance of narrative engineering. The...
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The Future of Digital Marketing 2026: AI and Beyond
In this episode of The Digital's Growth Cast, host Shyanna Kelley discusses the evolving landscape of digital marketing with experts Matt Hook and Lauren Clay. They explore the significant trends expected in 2026, including the impact of AI on marketing strategies, the importance of brand trust…
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HubSpot Basics Training: Get More Leads with HubSpot!
In this conversation, Greyson Fessperman, the digital sales manager at TheeDigital, provides an in-depth overview of HubSpot, a robust CRM tool. He discusses the importance of lead management, the different types of leads, and how to effectively use HubSpot for sales and marketing automation....
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How Law Firms Build Digital Trust with SEO in the Age of AI
In this episode of The Digital's Growth Cast Shyanna, discusses how modern law firms can build credibility and client trust through their online presence. Joined by Greyson Fesperman and Lauren Clay, they explore the importance of digital trust, the role of SEO, the impact of legal tech and AI…
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Harnessing AI for Business Growth
In this episode of TheeDigital's Growth Cast, the panel discusses the integration of AI in business, exploring initial hesitations, current tools, and the impact of AI on content quality and marketing strategies. They delve into the pros and cons of relying on AI, when to consider agency support,...
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Mastering the Art of Storytelling in Branding - Special Guest: Versaviya Despars
In this episode of The Digital Growth Cast, Keri Rosemond and Versaviya Despars discuss the importance of storytelling in branding and marketing. Versaviya shares her journey from video production to branding, emphasizing the need for clarity in messaging. They explore how businesses can identify...
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Unlocking HubSpot Growth Strategies for SMBs
In this episode of The Digital's Growth Cast, host Shyanna Kelly is joined by HubSpot experts Greyson Fesperman and Alana Topakian to discuss the integration of HubSpot for small to medium-sized businesses. They explore common challenges faced during integration, cost-effective features, the...
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Transform Your Metal Building Business: Complete Sensei 2.0 Walkthrough
Join TheeDigital's Keri Rosemond as she explores Sensei 2.0, the comprehensive software solution revolutionizing the metal building industry! 🏗️ In this video episode of GrowthCast, Keri sits down with Ashish Roy and Chris Dodd from Sensei Digital for an in-depth look at their powerful platform...
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Scaling Your Business Through Deep Specialization - Special Guest: Corey Quinn
In this episode of TheeDigital's GrowthCast, host Keri Rosemond sits down with business growth expert Corey Quinn, a seasoned entrepreneur, sales leader, and author of Anyone, Not Everyone. Corey shares his journey from building an 8-figure business to helping other companies scale through deep...
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SEO Basics: Essential Strategies for Boosting Your Website's Rankings
In this episode of GrowthCast by TheeDigital, we're explaining the basics of SEO with Lauren Clay, Marketing Director at TheeDigital. Whether you're new to SEO or just need a refresher, this episode will equip you with essential strategies to optimize your website and improve search engine...
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Founder's Story: Richard Horvath with TheeDigital
Join us in this video podcast episode as we hear the inspiring journey of Richard Horvath, the president and founder of TheeDigital, one of North Carolina's largest digital marketing agencies. Richard shares his incredible story of immigrating to America from Hungary and building a successful...
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SEO Myths Busted! Special Guest: Patrick Stox
In this episode of TheeDigital's Growth Cast, Keri Rosemond and Christopher Lara discuss common SEO myths with special guest, Patrick Stox. They address the misconception that backlinks are no longer relevant, emphasizing that links still matter and can impact rankings. They also debunk the myth…
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TikTok Ads For Business Growth
Summary In this episode, the hosts from TheeDigital and guests from Pennock discuss TikTok ads and how they can be used effectively for brands. They cover topics such as what makes TikTok special compared to other social platforms, the challenges brands face with TikTok ads, and the types of...
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What is Search Generative Experience (SGE)?
In this episode, Keri Rosemond and Christopher Lara from TheeDigital discuss Google's Search Generative Experience (SGE). They explain that SGE is an experimental search experience that uses generative AI to provide users with quick and clear overviews of search topics. The conversation covers...
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Website Trends to Expect in 2024
In this episode of Growth Cast, we'll uncover what's trending in web design and how these trends can impact your online presence in 2024. Guests on this episode: Keri Rosemond - VP of Operations Christopher Lara - SEO Manager Melissa Read - Lead Project Manager Garrett Johnson - Project Manager...
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Is Your Business Getting the Most Out of its CRM?
CRM software can effectively address challenges like declining sales, customer attrition, and stagnant growth. By storing and collecting vital customer data, a CRM system amplifies the influx of leads, expediting your marketing team's customer acquisition efforts. Furthermore, it empowers your...
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Basics of Law Firm Marketing
At TheeDigital, we prioritize comprehensive law firm marketing strategies that encompass on-page, off-page, and local SEO techniques. Our approach is designed to ensure that your law firm's online presence is not only visible but also authoritative and credible. Through a combination of these…
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Elevate Your Business: Build a Profit-Generating Website That Wows!
On this episode of TheeDigital’s GrowthCast, we talk to two wonderful members of our development team, Melissa and Garrett about building a profit-generating website. We cover everything from things that every business website should have to creating landing pages that convert. Guests on this...
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Why Clio is the #1 Legal Practice Software
TheeDigital's marketing team explains how Clio streamlines our law firm clients’ practice management and how it compliments an overall marketing strategy. Guests in the episode: Greyson Fesperman: Digital Strategist Keri Rosemond: VP of Operations Christopher Lara: Boston Branch Manager Lauren...
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How to Use WordPress Shortcodes
A shortcode is a special snippet of WordPress code that lets you move mountains with a click of your mouse. In this episode of TheeDigital's GrowthCast, our web development team discusses how to use shortcodes - and if you're not already using them, why you should start!! Guests in the episode:...
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How to Launch a Website Without Losing Search Engine Rank
In this episode of TheeDigital's GrowthCast, our web developers dive into how you should properly launch a new website to avoid losing your SERP rank or search engine results page rank. They'll discuss the importance of data benchmarking, and keeping track of old and new URLs - plus they'll...
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WordPress Reusable Blocks: Benefits & How to Use Them
In this episode of TheeDigital's GrowthCast, our web developers break down what WordPress reusable blocks are, how to use them, and why they can make building web pages so much faster!! Guests in today's episode: Christopher Lara - TheeDigital Boston Branch Manager Keri Rosemond - TheeDigital VP…
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What Is On-Site SEO?
In this episode of TheeDigital's GrowthCast, our digital marketing strategists discuss on-site SEO, or "search engine optimization". You'll learn what on-site SEO is, why you should optimize the content on your website for search engines, and how optimizing your content is key to getting shown in...
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SEO: What Is Off-Site Search Engine Optimization?
In this episode of TheeDigital's GrowthCast, our digital marketing team discusses off-site SEO, or "search engine optimization". You'll learn what off-site SEO is, how you can optimize your content on external platforms, and why optimizing your content for search engines is foundational for…
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PPC: Who Needs a Landing Page?
In this episode of TheeDigital's GrowthCast, our team of digital marketing & PPC experts talk about landing pages and how they impact your ad performance. Learn about why landing page experience can help or hurt your campaigns - and what you can do to improve your website's UX! Guests in the...
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Differences Between a Template and a Custom Website
In this episode of TheeDigital's GrowthCast, we hear from our talented team of web development experts about the differences between a templated website and a custom website. We discuss how each type of website design can impact the scalability and branding of your business, and why you should...
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Monitoring & Improving Website Performance
In this episode of TheeDigital's GrowthCast, we hear from our talented team of web development experts about the best ways to monitor your website and improve its performance for SEO and UX. Have your own business website? Request a Free Website Audit or learn more about SEO by visiting our...
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The Benefits of Professional Web Hosting
In this episode of TheeDigital's GrowthCast, we hear from our talented team of web design & web development experts about the benefits of professional web hosting and how it can help grow & protect your business. Have your own business website? Request a Free Website Audit or learn more about SEO...
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SEO: How to Optimize Content for Search Engines
In this episode of TheeDigital's Growth Podcast, we hear from our talented team of digital marketing experts about how to optimize content for search engines. We discuss how to approach content optimizations starting with keyword research, why conducting a competitor analysis before you start...
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What Is White Hat vs Black Hat SEO?
In this episode of TheeDigital's Growth Podcast, we hear from our talented team of digital marketing experts about the difference between "white hat SEO" and "black hat SEO". We discuss what the terminology means and provide examples of each type of SEO approach. Have your own business website…
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What Makes a Good Website?
In this episode of TheeDigital's Growth Podcast, we will hear from our talented team of digital marketing experts about what makes a good website. We discuss why having a quality website is important for businesses, the features and functions that make a good website, as well as some of our...
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What is SEO?
https://www.theedigital.com/blog/what-is-seo Today we will hear from our talented team of digital marketing experts about what is SEO, or Search Engine Optimization. We discuss why it is important, how it works with other digital marketing tools, and share some real-world examples of how SEO...
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Why is WooCommerce Recommended for Ecommerce Websites?
Welcome to Season 2 of GrowthCast with TheeDigital! Today we will be discussing one of our favorite ecommerce platforms, WooCommerce. We’ll be answering the question 'What is WooCommerce', and together, we go over why we like this platform and why we think you will like it too for your online...
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6. Why It’s a Bad Idea to Abandon Your Marketing Efforts During an Economic Downturn
We’re in the middle of uncharted territory: a global pandemic. There’s no doubt that life has changed. Some businesses are being hit hard, while others are actually growing, and still, others are existing somewhere in between. In today's episode, we’re going to go over Why It’s a Bad Idea to...
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5. How to Rebrand Your Business and Launch a New Website Properly without Losing Your Search Engine Ranking
A business owner’s worst nightmare is to lose website traffic, online leads, and prospect calls because they lost their great position in Google search for their most important keyword when they launched their new website. When rebranding and relaunching make sure your web team does things right....
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4. SEO vs PPC Which Is Better?
Today we’re going to go over SEO vs PPC, the pros and cons of each, and how to decide which is best for your business needs. Have a business? Request a Free Technical Website Audit or learn more about digital marketing by visiting our website https://www.TheeDigital.com/ Guests in today's…
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3. How to Choose Your Web Design Agency
Today we’re going to go over what you should look for when picking a web design agency to work with and some important questions to ask them. Have a business? Request a Free Technical Website Audit or learn more about digital marketing by visiting our website https://www.TheeDigital.com/ Guests…
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2. What Ecommerce Platform Should I be on?
Today we’re going to go over what ecommerce platform your business should be on, what are some of the things you should consider when picking an ecommerce platform, and why you might want to pick one over the other. Have a business? Request a Free Technical Website Audit or learn more about…
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1. Why Audit Your Website?
Today we’re going to go over website audits, what are some of the things we look for when auditing a website, and why you might want to audit your own website more regularly. Have a business? Request a Free Technical Website Audit or learn more about digital marketing by visiting our website...