PODCAST · business
Think Twice Podcast
by Ronak Mokhtassi & Perla Bloom
Listen to and be inspired by the biggest movers and shakers in the tech, entertainment and marketing biz. Think Twice speaks to folks that are looking to crack their first job in the industry. This podcast helps you get your head around the biggest current trends, and offers up tips and tricks to help you Think Twice and get started 🚀
Episodes
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S3 FINALE: 4. ROSE JIA, Head of Lifecycle Marketing, Amazon Prime Video
Rose Jia is Head of Lifecycle Marketing, Amazon Prime Video. She is an award-winning marketer, renowned global speaker and published author of two books: 'The Renaissance Marketer’s Shortcut to Get Finance to Say “Yes, And”' and her recently released book, 'Growth Marketing Strategy: Drive…
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S3: 3. MASCHA DRIESSEN, Regional Vice President Global Media Sales for Microsoft Advertising Continental Europe
Mascha Driessen is the Regional VicePresident for Continental Europe at Microsoft Advertising, one of the leading tech companies in the world. Her business expertise spans across global regions, with a deep understanding of their complexities, cultures, and language diversity. She is also an...
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S3: 2. ENI SHABANI, Founder and Director at Rising Ballers
We were joined by our FIRST EVER FOUNDER GUEST, Eni Shabani, who founded and is now the director at Rising Ballers, which is a football and entertainment media brand. As one of the biggest Gen Z football brands, and with a monthly reach of 80 million, the majority of which are Gen-Z & millennials...
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S3 DEBUT: 1. JO WALLACE, Global ECD at Jellyfish, Founder of Good Girls Eat Dinner
Jo Wallace is a global ECD at Jellyfish and the founder of Good Girls Eat Dinner - which is the most interesting dinner party you’ll ever go to. Jo has created and led work at various agencies including, Media Monks, Quiet Storm, Saatchi & Saatchi, Tribal DDB, Publicis and Wunderman and Thompson...
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S2 FINALE: 5. LAUREL STARK, Creative Director of The Sims at EA Games
Laurel Stark's day job is heading up global creative marketing efforts for The Sims franchise and portfolio of brands at EA. She has been most recently recognized by the Adweek Creative 100, as well as the Brand Innovators 40 under 40, and identified as one of “Seven women shaping today’s ad...
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S2: 4. JAMES DAVIS, Strategy Director at Highsnobiety
James Davis is an impressive Creative Strategy Director who has worked across a few continents, working primarily with new age agencies that come directly from the culture they seek to shape. From Vice to Highsnobiety, James has worked across a multitude of different lifestyle and luxury brands...
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S2. 3. ALEX MEYER, Senior Strategy Manager at EA Games, ex. TikTok, Apple, Design Studio, Vice (and More)
Alex Meyer has 14 years of experience working for both agencies and in house marketing organisations. He has worked at big advertising agencies such as TBWA, creative tech production studios such as Rehabstudio, Nexus studio and makemepulse. He has also worked for media outlets such as Vice,...
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S2: 2. BETH DINNALL, Marketing and Audience Planner at the BBC
After completing an apprenticeship at the BBC, Beth had a plethora of roles in BBC TV and radio. She started off on BBC Three, then Radio1, BBC xtra and Indie TV, but she is currently now in Marketing and Audience planning. Beth talks about bossing a competitive apprenticeship scheme at the BBC,...
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S2 DEBUT: 1. JAMES KIRKHAM, Founder of ICONIC, ex CBO Defected Records
Currently James helps brands queue jump to the front of popular culture at Iconic. Previously, he was the chief business officer of Defected Records, which is one of the greatest success stories of UK dance music. He made the move to the label in January 2020 after a long stint in advertising and...
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When Should Brands Follow The Reality TV Hype?
Guest Speaker, Katherine Dove, Digital Unit Manager at ITV: https://www.linkedin.com/in/katherine-dove/?originalSubdomain=uk Sources 1,300% spike in the demand for Crocs after Love Island Pepsi creating their own reality TV show; The Drum brands and shows Brand deals the contestants have already...
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How Can Brands Get The Best Out Of Their Creators?
Guest Speaker, Jonathan Dodd (JDodd), Influencer Creative at Electronic Arts (EA), Writer, Podcaster: https://www.linkedin.com/in/jwdodd/ Substack/Podcast: https://checkyourdms.substack.com/ Twitter: https://twitter.com/_jdodd?lang=en All thots are his own. Sources:...
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How Can Audio Help Define A Brand?
Guest Speaker, Björn Thorleifsson, Head of Strategy & Research at Amp (https://www.ampsoundbranding.com/): https://www.linkedin.com/in/bjornthorleifsson/ (a special thanks to Björn for taking us to the next level production-wise and adding song snippets) Sources: Download the Best Audio Brand…
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Demystifying Crypto, NFTs: How Will It Affect Entertainment And Fandom Forever?
Guest Speaker, Jess Geary, Senior Channel Strategist: https://www.linkedin.com/in/jessica-geary/ Sources: https://digitalnative.substack.com/p/digital-art-crypto-and-the-metaverse...
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How Can Language Affect Strategy?
Guest Speaker, Tarek Chaudhury, MRS Young Researcher of the year, Freelance Qualitative Researcher and Senior Strategist, as WELL as the host, creator and producer of the Wordplay Podcast for Wordplay Magazine. You can subscribe to that here: https://spoti.fi/3u463WE...
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How Can Creative Tech Impact Strategists?
Guest Speaker, Rob Estreitinho, Strategy Director at VCCP, Marketing Director at Group Think and Writer of 'Salmon Theory' https://www.linkedin.com/in/robistyping/ Subscribe to Salmon Theory here: https://robistyping.substack.com/ Bots: Ideasbyai.net Copy.ai Douchebag Strategist:...
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Do We Live In A Time Of Cultural Fragmentation?
Guest Speaker, Zoe Scaman, Founder of full service strategy studio, Bodacious, and Fandom & Entertainment Expert: https://www.linkedin.com/in/zoescaman/?originalSubdomain=uk Other Sources: https://www.vox.com/the-goods/2019/12/17/21024439/monoculture-algorithm-netflix-spotify
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How Should Brands Be Tackling The Festive Season During A Global Pandemic?
Guest Speaker, Matt Shaw, Senior Strategist at The@Partnership and Christmas Fanatic: https://www.linkedin.com/in/matthew-shaw-4b368789/ Sources: https://www.creativebrief.com/bite/trend/guest-trend/importance-joyful-magic-christmas Argos Ad: https://www.youtube.com/watch?v=_FoNQygNHls Tesco Ad:...
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How Can Strategists Learn From And Be Inspired By Teenage Girls?
Guest Speaker, Diamond Abdulrahim, Freelance Strategist and Cultural Expert: https://www.linkedin.com/in/diamondabdulrahim/ Sources: Kelly Ann Conway’s daughter’s power on TikTok as a liberal when her mum is republican? Claudia Conway Face of tiktok charli d’amelio (and dixie d’amelio, loren…
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What Is The Future of Live Music & Brand Experiences?
Guest speaker, Simon Richardson, Creative Strategist @ Amplify: https://www.linkedin.com/in/simon-richardson-315b4271/ (https://www.weareamplify.com/) Sources:...
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Has A Global Pandemic Given Our Industry An Opportunity To Reset?
Guest speaker, Ally Kingston, Strategy Director and Co Author of The Great Reset Paper: https://www.linkedin.com/in/ally-kingston-75922025/ (https://greatreset.com/) Sources: https://greatreset.com/?mc_cid=ddd0d9427d&mc_eid=af6dfbdd45#white-paper https://didtheyhelp.com/ Campaign study 2020 -...
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Lifting The Lid On The Fitness Cult
Guest speaker, Ally Waring, Senior Strategist and Guest Lecturer: https://www.linkedin.com/in/alexandrawaring/ Sources: https://edition.cnn.com/2020/04/01/business/fitness-studios-coronavirus/index.html...
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What Makes Things Funny?
Sources: https://www.bbc.co.uk/news/health-51873799 http://socialpsychonline.com/2016/04/psychology-of-humor-funny-comedy/ https://theconversation.com/science-deconstructs-humor-what-makes-some-things-funny-64414 http://socialpsychonline.com/2016/04/psychology-of-humor-funny-comedy/...
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Gaming Part 1: How Can Brands Get Involved In Esports And Gaming Culture?
Guest speaker, Ben Fegradoe, Senior Art Director & Gaming Enthusiast: https://www.linkedin.com/in/benfegradoe/ Sources: https://www.globalwebindex.com/reports/gaming-personas-2020, https://www.vice.com/en_uk/article/vdp533/esports-part-one https://www.forbes.com/games/#699cbff042ac Foresight...
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Gaming Part 2: Has The Term ‘Gamer’ Become Too Broad For Audience Targeting?
Guest speaker, Alban Nogaret, Performance Marketing Analyst @ King (Candy Crush): https://www.linkedin.com/in/alban-nogaret-strategy-analyst/ Sources: Opinions expressed are solely our own and do not express the views or opinions of King.…
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How Does Our Brain Contribute To The Crisis In Creativity?
Sources: mycreativetype.com, https://ipa.co.uk/news/new-ipa-report-reveals-crisis-in-creative-effectiveness The Master And His Emissary - Ian McGilchrist, https://vimeo.com/ondemand/thedividedbrain, https://www.youtube.com/watch?v=XUXYRf5O5T4,...
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Is 'Influencer' A Dirty Word?
Sources: https://www.socialmediatoday.com/news/timeline-a-brief-history-of-influencers/554377/ https://www.esquire.com/style/mens-fashion/a23634/chimpanzee-fashion-071414/ https://www.youtube.com/watch?v=q2oyRRfpyBA https://www.simplypsychology.org/bandura.html...
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I Always Feel Like Somebody's Watching Me
Guest speaker, Jessica Geary, Senior Digital Media Director: https://www.linkedin.com/in/jessica-geary/ Sources: http://margotsclub.com/ Microsoft 2019 Voice Report Foresight Factory Trend Report 2018 - The Future of Voice...
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Debunking Common Gen Z Myths
Sources: Mckinsey: ‘True Gen’: Generation Z and its implications for companies Anne Helen Petersen: How Millennials Became The Burnout Generation: https://www.buzzfeednews.com/article/annehelenpetersen/millennials-burnout-generation-debt-work Mentalhealth.org Josh Cohen: The Economist: Mind…
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ABOUT THIS SHOW
Listen to and be inspired by the biggest movers and shakers in the tech, entertainment and marketing biz. Think Twice speaks to folks that are looking to crack their first job in the industry. This podcast helps you get your head around the biggest current trends, and offers up tips and tricks to help you Think Twice and get started 🚀
HOSTED BY
Ronak Mokhtassi & Perla Bloom
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Frequently Asked Questions
How many episodes does Think Twice Podcast have?
Think Twice Podcast currently has 28 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is Think Twice Podcast about?
Listen to and be inspired by the biggest movers and shakers in the tech, entertainment and marketing biz. Think Twice speaks to folks that are looking to crack their first job in the industry. This podcast helps you get your head around the biggest current trends, and offers up tips and tricks to...
How often does Think Twice Podcast release new episodes?
Think Twice Podcast has 28 episodes. Check the episode list to see recent publication dates and frequency.
Where can I listen to Think Twice Podcast?
You can listen to Think Twice Podcast on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts Think Twice Podcast?
Think Twice Podcast is created and hosted by Ronak Mokhtassi & Perla Bloom.
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