PODCAST · business
This Time It Landed
by Michael Liebowitz | Brand Managers
Your message is the difference between getting a yes or a no. Between strong interest or blank stares. This show is about finding the words that move the needle. This Time, It Landed is where business owners step into the hot seat to work through a messaging issue they just can’t crack. Each episode, messaging and positioning expert Michael Liebowitz draws on his background in linguistics and neuroscience to help a guest uncover why their message isn’t landing and what it’s really going to take to make it connect. If you’re a founder, consultant, or service provider trying to turn your value into words that work, this is your front-row seat to real-time breakthroughs.
Episodes
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Making the Impossible Understandable: Messaging Deep Science That Actually Lands (VIDEO)
In this episode of This Time, It Landed, Michael Liebowitz sits down with Aldo Pourchet, co-founder of Omios Biologics, to tackle one of the hardest challenges in science-backed startups: how do you communicate deeply complex innovation in a way investors actually understand? Aldo walks us…
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Making the Impossible Understandable: Messaging Deep Science That Actually Lands (AUDIO)
In this episode of This Time, It Landed, Michael Liebowitz sits down with Aldo Pourchet, co-founder of Omios Biologics, to tackle one of the hardest challenges in science-backed startups: how do you communicate deeply complex innovation in a way investors actually understand? Aldo walks us…
more -
Why Your Customer Data Is Lying to You (and What to Do About It) (VIDEO)
If you’ve ever tried to get real insight from niche or senior audiences, you already know the truth: humans say one thing, do another, and sometimes don’t respond at all. In this episode, I sit down with Jeremy Greenberg, founder of CrowdWave AI, to unpack why traditional research methods are...
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Why Your Customer Data Is Lying to You (and What to Do About It) (AUDIO)
If you’ve ever tried to get real insight from niche or senior audiences, you already know the truth: humans say one thing, do another, and sometimes don’t respond at all. In this episode, I sit down with Jeremy Greenberg, founder of CrowdWave AI, to unpack why traditional research methods are...
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Meaningful Science, Real Problems (VIDEO)
In this episode of This Time, It Landed, host Micah Lebowitz works with Zack Abbott, microbiologist and Founder/CEO of ZBiotics, to clarify the deeper narrative behind the company’s breakthrough products. Together they explore the idea of bacteria as elegant, underutilized machines capable of...
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Meaningful Science, Real Problems (AUDIO)
In this episode of This Time, It Landed, host Micah Lebowitz works with Zack Abbott, microbiologist and Founder/CEO of ZBiotics, to clarify the deeper narrative behind the company’s breakthrough products. Together they explore the idea of bacteria as elegant, underutilized machines capable of...
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Preserving Legacy Through AI Personas (VIDEO)
In this episode of This Time, It Landed, host Michael Liebowitz sits down with Praveena Dhanalakota, founder of Supra AI, to explore a radical new concept in the world of artificial intelligence — the AI persona. Praveena shares how Supra AI helps people turn their expertise, values, and voice…
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Preserving Legacy Through AI Personas (AUDIO)
In this episode of This Time, It Landed, host Michael Liebowitz sits down with Praveena Dhanalakota, founder of Supra AI, to explore a radical new concept in the world of artificial intelligence — the AI persona. Praveena shares how Supra AI helps people turn their expertise, values, and voice…
more -
Mastering Visual Branding Messaging (VIDEO)
Welcome back to This Time It Landed, where we dive into real-time conversations on positioning and messaging for ambitious leaders. Today, I sit down with Matt Olson, founder of MGO Studios, to tackle the common challenge of sounding generic in a commoditized graphic design world. We explore how…
more -
Mastering Visual Branding Messaging (AUDIO)
Welcome back to This Time It Landed, where we dive into real-time conversations on positioning and messaging for ambitious leaders. Today, I sit down with Matt Olson, founder of MGO Studios, to tackle the common challenge of sounding generic in a commoditized graphic design world. We explore how…
more -
Coaching That Reveals Your True Swing (VIDEO)
Hey there, brain nerds and business hustlers! Michael Liebowitz here, your messaging geek with a neuroscience twist, back with another raw convo on This Time It Landed. I’m jazzed to chop it up with Coach Reg—Bob Regnerus—a 40-year coaching legend who’s taken his basketball wisdom to the golf...
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Coaching That Reveals Your True Swing (AUDIO)
Hey there, brain nerds and business hustlers! Michael Liebowitz here, your messaging geek with a neuroscience twist, back with another raw convo on This Time It Landed. I’m jazzed to chop it up with Coach Reg—Bob Regnerus—a 40-year coaching legend who’s taken his basketball wisdom to the golf...
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Brain-Hacking Success: Practical Tools to Become a CEO (VIDEO)
Hey there, brain enthusiasts and business trailblazers! It’s Michael Liebowitz, your messaging nerd with a neuroscience obsession, back with This Time It Landed. I’m pumped to sit down with my rad pal, Dr. Frumi Rachel Barr, the genius behind Barr Business School. We’re diving deep into her...
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Brain-Hacking Success: Practical Tools to Become a CEO (AUDIO)
Hey there, brain enthusiasts and business trailblazers! It’s Michael Liebowitz, your messaging nerd with a neuroscience obsession, back with This Time It Landed. I’m pumped to sit down with my rad pal, Dr. Frumi Rachel Barr, the genius behind Barr Business School. We’re diving deep into her...
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ABOUT THIS SHOW
Your message is the difference between getting a yes or a no. Between strong interest or blank stares. This show is about finding the words that move the needle. This Time, It Landed is where business owners step into the hot seat to work through a messaging issue they just can’t crack. Each episode, messaging and positioning expert Michael Liebowitz draws on his background in linguistics and neuroscience to help a guest uncover why their message isn’t landing and what it’s really going to take to make it connect. If you’re a founder, consultant, or service provider trying to turn your value into words that work, this is your front-row seat to real-time breakthroughs.
HOSTED BY
Michael Liebowitz | Brand Managers
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