This Time It Landed

In this episode of This Time, It Landed, Michael Liebowitz sits down with Aldo Pourchet, co-founder of Omios Biologics, to tackle one of the hardest challenges in science-backed startups: how do you communicate deeply complex innovation in a way investors actually understand? Aldo walks us through why many current cancer therapies fail, how cancer adapts faster than single-mode treatments, and why viral-based therapies offer a fundamentally different approach. Together, Michael and Aldo work live to translate cutting-edge oncology science into clear, compelling messaging — without dumbing it down.   Guest Introduction: Aldo Pourchet is the co-founder of Omios Biologics, a biotechnology company developing next-generation oncolytic viral therapies designed to match the complexity and adaptability of cancer itself. With a background rooted in molecular biology and translational science, Aldo focuses on turning decades of fundamental research into therapies that overcome resistance, toxicity, and the limitations of single-target cancer treatments.   Key Takeaways: Cancer adapts rapidly — therapies that rely on a single static target inevitably fail. Complexity in the solution doesn’t mean complexity in the message. Oncolytic viral therapies work by exploiting what cancer cells lack, not what they express. Effective messaging starts with what the audience needs to understand, not what the scientist wants to explain. Investors don’t need all the science — they need the logic of why it works. Metaphors are not simplifications; they are precision tools for understanding.   Chapter Markers: 0:00 Welcome to This Time, It Landed 0:48 Show intro and framing the messaging challenge 1:18 Introducing Aldo Pourchet and Omios Biologics 2:10 Why cancer therapy is inherently complex 3:12 Why current therapies rely on fragile assumptions 4:30 Toxicity, resistance, and the limits of single-mode treatments 6:05 Using analogies to explain cancer behavior 8:30 Why viruses naturally target cancer cells 11:00 What makes oncolytic viral therapies different 13:45 Engineering selectivity instead of attenuation 16:30 Matching therapy adaptability to cancer adaptability 18:10 The “changing shapes” metaphor that lands 21:00 Pre-framing investor objections 24:00 Why efficacy must come before safety in messaging 27:45 Translating science into investor-ready language 31:00 Where Omios is in its development journey 34:30 What still needs to be done to reach clinical impact   Keywords: This Time, It Landed podcast, Michael Liebowitz, Aldo Pourchet, Omios Biologics, cancer therapy innovation, oncolytic viruses, biotech messaging, life sciences communication, startup storytelling, venture capital biotech, scientific messaging, oncology innovation, complex product messaging

In this episode of This Time, It Landed, Michael Liebowitz sits down with Aldo Pourchet, co-founder of Omios Biologics, to tackle one of the hardest challenges in science-backed startups: how do you communicate deeply complex innovation in a way investors actually understand? Aldo walks us through why many current cancer therapies fail, how cancer adapts faster than single-mode treatments, and why viral-based therapies offer a fundamentally different approach. Together, Michael and Aldo work live to translate cutting-edge oncology science into clear, compelling messaging — without dumbing it down.   Guest Introduction: Aldo Pourchet is the co-founder of Omios Biologics, a biotechnology company developing next-generation oncolytic viral therapies designed to match the complexity and adaptability of cancer itself. With a background rooted in molecular biology and translational science, Aldo focuses on turning decades of fundamental research into therapies that overcome resistance, toxicity, and the limitations of single-target cancer treatments.   Key Takeaways: Cancer adapts rapidly — therapies that rely on a single static target inevitably fail. Complexity in the solution doesn’t mean complexity in the message. Oncolytic viral therapies work by exploiting what cancer cells lack, not what they express. Effective messaging starts with what the audience needs to understand, not what the scientist wants to explain. Investors don’t need all the science — they need the logic of why it works. Metaphors are not simplifications; they are precision tools for understanding.   Chapter Markers: 0:00 Welcome to This Time, It Landed 0:48 Show intro and framing the messaging challenge 1:18 Introducing Aldo Pourchet and Omios Biologics 2:10 Why cancer therapy is inherently complex 3:12 Why current therapies rely on fragile assumptions 4:30 Toxicity, resistance, and the limits of single-mode treatments 6:05 Using analogies to explain cancer behavior 8:30 Why viruses naturally target cancer cells 11:00 What makes oncolytic viral therapies different 13:45 Engineering selectivity instead of attenuation 16:30 Matching therapy adaptability to cancer adaptability 18:10 The “changing shapes” metaphor that lands 21:00 Pre-framing investor objections 24:00 Why efficacy must come before safety in messaging 27:45 Translating science into investor-ready language 31:00 Where Omios is in its development journey 34:30 What still needs to be done to reach clinical impact   Keywords: This Time, It Landed podcast, Michael Liebowitz, Aldo Pourchet, Omios Biologics, cancer therapy innovation, oncolytic viruses, biotech messaging, life sciences communication, startup storytelling, venture capital biotech, scientific messaging, oncology innovation, complex product messaging

If you’ve ever tried to get real insight from niche or senior audiences, you already know the truth: humans say one thing, do another, and sometimes don’t respond at all. In this episode, I sit down with Jeremy Greenberg, founder of CrowdWave AI, to unpack why traditional research methods are breaking down — and how simulated sentiment is helping leaders finally get high-fidelity signals fast enough to matter.   Guest Introduction: Jeremy Greenberg is the founder of CrowdWave AI, a research innovation company combining data, AI, and human expertise to simulate sentiment from hard-to-reach audiences. Before launching CrowdWave, Jeremy led research and analytics at DraftKings and spent more than a decade running Avenue Group, a primary research firm supporting private equity diligence. His work focuses on uncovering what customers really think — beyond what they say in a survey — to help leaders make more confident, data-backed decisions.   Key Takeaways: The problem isn’t research — it’s access. AI isn’t replacing human research — it’s unlocking missing layers. CEOs aren’t resistant to insight — they’re overwhelmed by the friction. Trust is built through shared beliefs, not time. Speed to function is becoming the new competitive advantage.   Chapter Markers: 00:00 – Why research with niche audiences breaks down 00:31 – Welcome to This Time, It Landed 01:18 – Introducing Jeremy Greenberg of CrowdWave AI 01:43 – How CrowdWave uses AI, data & human expertise 02:18 – Attracting the wrong-fit client 03:40 – The communication friction at the C-suite level 04:50 – Why Jeremy built CrowdWave 06:17 – What AI can reveal that surveys can’t 07:57 – The behavior layer that research often misses 09:45 – Human bias vs AI simulation 11:40 – Why niche audiences are so hard to reach 13:20 – Reducing internal echo chambers 14:54 – What AI adds beyond traditional research 16:20 – Speed vs accuracy: what really matters 18:03 – Finding the belief system behind the business 19:22 – Why organizations avoid research 20:56 – The trust layer in decision-making 23:13 – The real challenge: finding the right people 25:14 – The fidelity problem in customer data 26:25 – Jeremy’s concerns about “replacing humans”   Keywords: CrowdWave AI, simulated sentiment, customer research, market research innovation, B2B insights, AI-assisted research, executive decision-making, niche audiences, behavioral prediction, messaging clarity, Michael Liebowitz, This Time It Landed podcast, neuroscience and messaging, product testing, brand positioning, customer sentiment analysis.

If you’ve ever tried to get real insight from niche or senior audiences, you already know the truth: humans say one thing, do another, and sometimes don’t respond at all. In this episode, I sit down with Jeremy Greenberg, founder of CrowdWave AI, to unpack why traditional research methods are breaking down — and how simulated sentiment is helping leaders finally get high-fidelity signals fast enough to matter.   Guest Introduction: Jeremy Greenberg is the founder of CrowdWave AI, a research innovation company combining data, AI, and human expertise to simulate sentiment from hard-to-reach audiences. Before launching CrowdWave, Jeremy led research and analytics at DraftKings and spent more than a decade running Avenue Group, a primary research firm supporting private equity diligence. His work focuses on uncovering what customers really think — beyond what they say in a survey — to help leaders make more confident, data-backed decisions.   Key Takeaways: The problem isn’t research — it’s access. AI isn’t replacing human research — it’s unlocking missing layers. CEOs aren’t resistant to insight — they’re overwhelmed by the friction. Trust is built through shared beliefs, not time. Speed to function is becoming the new competitive advantage.   Chapter Markers: 00:00 – Why research with niche audiences breaks down 00:31 – Welcome to This Time, It Landed 01:18 – Introducing Jeremy Greenberg of CrowdWave AI 01:43 – How CrowdWave uses AI, data & human expertise 02:18 – Attracting the wrong-fit client 03:40 – The communication friction at the C-suite level 04:50 – Why Jeremy built CrowdWave 06:17 – What AI can reveal that surveys can’t 07:57 – The behavior layer that research often misses 09:45 – Human bias vs AI simulation 11:40 – Why niche audiences are so hard to reach 13:20 – Reducing internal echo chambers 14:54 – What AI adds beyond traditional research 16:20 – Speed vs accuracy: what really matters 18:03 – Finding the belief system behind the business 19:22 – Why organizations avoid research 20:56 – The trust layer in decision-making 23:13 – The real challenge: finding the right people 25:14 – The fidelity problem in customer data 26:25 – Jeremy’s concerns about “replacing humans”   Keywords: CrowdWave AI, simulated sentiment, customer research, market research innovation, B2B insights, AI-assisted research, executive decision-making, niche audiences, behavioral prediction, messaging clarity, Michael Liebowitz, This Time It Landed podcast, neuroscience and messaging, product testing, brand positioning, customer sentiment analysis.

In this episode of This Time, It Landed, host Micah Lebowitz works with Zack Abbott, microbiologist and Founder/CEO of ZBiotics, to clarify the deeper narrative behind the company’s breakthrough products. Together they explore the idea of bacteria as elegant, underutilized machines capable of solving modern problems—from alcohol byproducts to fiber gaps caused by modern diets. Through neuroscience-backed messaging work, Micah helps Zack articulate a powerful reframing: ZBiotics products don’t just “help”—they provide meaningful, incremental building blocks that counteract the challenges of modern living.   Guest Introduction: Zack Abbott, PhD, is the Co-Founder and CEO of ZBiotics, a company pioneering genetically engineered probiotics that solve modern health challenges with precision. With a background in microbiology and a passion for elegant, science-driven solutions, Zack builds products that align with real human behavior—delivering meaningful benefits through beautifully engineered bacteria that help our bodies tackle the problems evolution hasn’t caught up to yet.   Key Takeaways: ZBiotics’ core philosophy: bacteria are elegant machines, underutilized and capable of solving modern biological problems. Messaging must meet people where they are—reframing genetic engineering through accessible metaphors like cultivation and agriculture. The new “Sugar to Fiber” product represents incremental benefit, not radical change—aligned with real behavior instead of idealized behavior. Modern life creates novel challenges for our bodies; ZBiotics aims to supply the missing “building blocks” to help solve them. The strongest brand narrative focuses on problem solving, meaningful benefit, and aligning with the customer’s lived experience. Effective positioning comes from identifying the meta-frame that ties diverse benefits together.   Chapter Markers: 0:00 Intro — Welcome to This Time, It Landed 0:45 Introducing Zack & ZBiotics 1:30 What ZBiotics Does & Why It Matters 2:00 Zack’s Personal Motivation and Scientific Curiosity 4:10 “Elegant Sophistication” — What That Means to Zack 5:20 Cultivation as a Metaphor for Engineered Probiotics 10:00 Evolution vs. Modern Lifestyle 12:30 Why Fiber Matters & What It Enables 15:00 Behavioral Alignment vs. Behavior Change 18:00 Positioning Fiber Through Building Blocks of Health 20:00 Counteracting Modern Living 22:00 The “More” Frame vs. Restriction 24:00 What Customers Really Want (and Don’t Understand Yet) 26:00 Linking Fiber to Meaningful Outcomes 28:00 Meta-Framing: Connecting All the Benefits 35:00 Revisiting the Core Brand Belief 39:00 Building Blocks, Modern Problems & Brand Positioning 45:00 Final Synthesis & Messaging Direction 49:00 Closing Reflections   Keywords: This Time It Landed, Micah Lebowitz, Zack Abbott, ZBiotics, messaging clarity, genetic engineering messaging, probiotics, microbiome, building blocks of health, incremental benefit, modern health challenges, neuroscience communication, founder messaging, product positioning, sugar to fiber

In this episode of This Time, It Landed, host Micah Lebowitz works with Zack Abbott, microbiologist and Founder/CEO of ZBiotics, to clarify the deeper narrative behind the company’s breakthrough products. Together they explore the idea of bacteria as elegant, underutilized machines capable of solving modern problems—from alcohol byproducts to fiber gaps caused by modern diets. Through neuroscience-backed messaging work, Micah helps Zack articulate a powerful reframing: ZBiotics products don’t just “help”—they provide meaningful, incremental building blocks that counteract the challenges of modern living.   Guest Introduction: Zack Abbott, PhD, is the Co-Founder and CEO of ZBiotics, a company pioneering genetically engineered probiotics that solve modern health challenges with precision. With a background in microbiology and a passion for elegant, science-driven solutions, Zack builds products that align with real human behavior—delivering meaningful benefits through beautifully engineered bacteria that help our bodies tackle the problems evolution hasn’t caught up to yet.   Key Takeaways: ZBiotics’ core philosophy: bacteria are elegant machines, underutilized and capable of solving modern biological problems. Messaging must meet people where they are—reframing genetic engineering through accessible metaphors like cultivation and agriculture. The new “Sugar to Fiber” product represents incremental benefit, not radical change—aligned with real behavior instead of idealized behavior. Modern life creates novel challenges for our bodies; ZBiotics aims to supply the missing “building blocks” to help solve them. The strongest brand narrative focuses on problem solving, meaningful benefit, and aligning with the customer’s lived experience. Effective positioning comes from identifying the meta-frame that ties diverse benefits together.   Chapter Markers: 0:00 Intro — Welcome to This Time, It Landed 0:45 Introducing Zack & ZBiotics 1:30 What ZBiotics Does & Why It Matters 2:00 Zack’s Personal Motivation and Scientific Curiosity 4:10 “Elegant Sophistication” — What That Means to Zack 5:20 Cultivation as a Metaphor for Engineered Probiotics 10:00 Evolution vs. Modern Lifestyle 12:30 Why Fiber Matters & What It Enables 15:00 Behavioral Alignment vs. Behavior Change 18:00 Positioning Fiber Through Building Blocks of Health 20:00 Counteracting Modern Living 22:00 The “More” Frame vs. Restriction 24:00 What Customers Really Want (and Don’t Understand Yet) 26:00 Linking Fiber to Meaningful Outcomes 28:00 Meta-Framing: Connecting All the Benefits 35:00 Revisiting the Core Brand Belief 39:00 Building Blocks, Modern Problems & Brand Positioning 45:00 Final Synthesis & Messaging Direction 49:00 Closing Reflections   Keywords: This Time It Landed, Micah Lebowitz, Zack Abbott, ZBiotics, messaging clarity, genetic engineering messaging, probiotics, microbiome, building blocks of health, incremental benefit, modern health challenges, neuroscience communication, founder messaging, product positioning, sugar to fiber

In this episode of This Time, It Landed, host Michael Liebowitz sits down with Praveena Dhanalakota, founder of Supra AI, to explore a radical new concept in the world of artificial intelligence — the AI persona. Praveena shares how Supra AI helps people turn their expertise, values, and voice into living digital extensions of themselves — a way to preserve human knowledge and legacy for generations to come. From ethical data ownership to the idea of “human in the loop” AI, this conversation dives into how technology can humanize, not replace, intelligence.   Guest Introduction: Praveena Dhanalakota is the founder of Supra AI, a company creating AI personas that bridge the gap between human knowledge and machine intelligence. With a passion for legacy, learning, and ethics in technology, Praveena’s vision is to empower individuals to own, train, and preserve their digital selves — ensuring that human creativity remains at the core of the AI revolution.   Key Takeaways: AI personas are not digital twins — they’re digital reflections of human personality, continuously shaped by experience and learning. Supra AI empowers users to own and train their data, ensuring their AI remains ethical, authentic, and human-guided. Legacy and mentorship can live beyond lifetimes when expertise is captured dynamically through AI personas. The future of AI isn’t just automation — it’s human preservation through digital intelligence. True creativity requires a “human in the loop,” keeping AI grounded in empathy, emotion, and ethics.   Chapter Markers: 0:00 Intro 1:00 Guest Introduction – Praveena Dhanalakota of Supra AI 3:00 Defining AI Personas vs. Digital Twins 6:00 The Challenge of Building a New Category in AI 10:00 Data Ownership and Ethics in the AI Era 13:00 Preserving Human Creativity and Legacy 18:00 The Human in the Loop: Why AI Needs Us 22:00 Praveena’s Story – Legacy, Art, and Her Grandfather’s Influence 28:00 Turning Knowledge into Living, Learning Personas 34:00 How AI Personas Redefine Mentorship and Learning 42:00 Closing Thoughts – The Future of Humanized AI   Keywords: Michael Liebowitz, Praveena Dhanalakota, Supra AI, AI personas, digital twin, artificial intelligence, legacy, knowledge preservation, human in the loop, data ownership, AI ethics, AI and creativity, This Time It Landed, neuroscience communication

In this episode of This Time, It Landed, host Michael Liebowitz sits down with Praveena Dhanalakota, founder of Supra AI, to explore a radical new concept in the world of artificial intelligence — the AI persona. Praveena shares how Supra AI helps people turn their expertise, values, and voice into living digital extensions of themselves — a way to preserve human knowledge and legacy for generations to come. From ethical data ownership to the idea of “human in the loop” AI, this conversation dives into how technology can humanize, not replace, intelligence.   Guest Introduction: Praveena Dhanalakota is the founder of Supra AI, a company creating AI personas that bridge the gap between human knowledge and machine intelligence. With a passion for legacy, learning, and ethics in technology, Praveena’s vision is to empower individuals to own, train, and preserve their digital selves — ensuring that human creativity remains at the core of the AI revolution.   Key Takeaways: AI personas are not digital twins — they’re digital reflections of human personality, continuously shaped by experience and learning. Supra AI empowers users to own and train their data, ensuring their AI remains ethical, authentic, and human-guided. Legacy and mentorship can live beyond lifetimes when expertise is captured dynamically through AI personas. The future of AI isn’t just automation — it’s human preservation through digital intelligence. True creativity requires a “human in the loop,” keeping AI grounded in empathy, emotion, and ethics.   Chapter Markers: 0:00 Intro 1:00 Guest Introduction – Praveena Dhanalakota of Supra AI 3:00 Defining AI Personas vs. Digital Twins 6:00 The Challenge of Building a New Category in AI 10:00 Data Ownership and Ethics in the AI Era 13:00 Preserving Human Creativity and Legacy 18:00 The Human in the Loop: Why AI Needs Us 22:00 Praveena’s Story – Legacy, Art, and Her Grandfather’s Influence 28:00 Turning Knowledge into Living, Learning Personas 34:00 How AI Personas Redefine Mentorship and Learning 42:00 Closing Thoughts – The Future of Humanized AI   Keywords: Michael Liebowitz, Praveena Dhanalakota, Supra AI, AI personas, digital twin, artificial intelligence, legacy, knowledge preservation, human in the loop, data ownership, AI ethics, AI and creativity, This Time It Landed, neuroscience communication

Welcome back to This Time It Landed, where we dive into real-time conversations on positioning and messaging for ambitious leaders. Today, I sit down with Matt Olson, founder of MGO Studios, to tackle the common challenge of sounding generic in a commoditized graphic design world. We explore how to articulate your value beyond "I'm a graphic designer," emphasizing first impressions that stop the scroll and make prospects stick around. From countering AI and cheap alternatives to aligning visuals with core beliefs like speed and context, we uncover strategies to differentiate and attract the right clients. If you're in creative services and struggling to stand out, this episode will help you refine your voice and connect deeply. Tune in, take notes, and let's make your message land—subscribe and share your thoughts!   Guest Introduction: Matt Olson is the founder and creative director of MGO Studios, a graphic design firm focused on visual branding that grabs attention and builds lasting impressions. With a background rooted in art from a young age and a drive to create designs that communicate instantly, Matt brings firsthand insights into differentiating in a world of DIY tools and AI. He's all about helping businesses avoid generic looks and instead craft visuals that scream value right away. Key Takeaways: • In a scrolling world, your visual brand must stop people in their tracks and make them want to stick around—it's not just about design, but instant communication of worth. • Avoid sounding generic by focusing on the 'hole, not the drill'—clients want results like quick emotional connections, not just a logo. • Counter commoditization from AI and cheap services by emphasizing human elements like context, taste, and soul that machines can't replicate. • Align your messaging with core values like speed to function and efficiency to attract clients who value time and quality over cost. • Use client stories and testimonials to pre-frame objections, showing how your work delivers fast, right-fit results without endless revisions. • Network for revenue-positive businesses with pipelines—these are the ones ready for visuals that elevate their brand and reward quick decisions.   Chapter Markers: 0:00 Intro 0:55 Welcome and Episode Setup 1:26 Guest Introduction (Matt Olson) 1:38 Framing the Challenge: Generic Messaging & Commoditization 3:30 Importance of Visual Branding & First Impressions 10:00 Stopping the Scroll: Crafting Attention-Grabbing Designs 24:00 Differentiating from AI and DIY Platforms 48:13 Speed and Efficiency in Design Delivery 51:20 Key Takeaways and Social Proof Strategies 54:11 Closing and Lightning Round Keywords: This Time It Landed, Michael Liebowitz, Matt Olson, MGO Studios, graphic design, visual branding, brand messaging, positioning, differentiation, AI in design, commoditization, first impressions, stop the scroll, creative services, business networking

Welcome back to This Time It Landed, where we dive into real-time conversations on positioning and messaging for ambitious leaders. Today, I sit down with Matt Olson, founder of MGO Studios, to tackle the common challenge of sounding generic in a commoditized graphic design world. We explore how to articulate your value beyond "I'm a graphic designer," emphasizing first impressions that stop the scroll and make prospects stick around. From countering AI and cheap alternatives to aligning visuals with core beliefs like speed and context, we uncover strategies to differentiate and attract the right clients. If you're in creative services and struggling to stand out, this episode will help you refine your voice and connect deeply. Tune in, take notes, and let's make your message land—subscribe and share your thoughts!   Guest Introduction: Matt Olson is the founder and creative director of MGO Studios, a graphic design firm focused on visual branding that grabs attention and builds lasting impressions. With a background rooted in art from a young age and a drive to create designs that communicate instantly, Matt brings firsthand insights into differentiating in a world of DIY tools and AI. He's all about helping businesses avoid generic looks and instead craft visuals that scream value right away. Key Takeaways: • In a scrolling world, your visual brand must stop people in their tracks and make them want to stick around—it's not just about design, but instant communication of worth. • Avoid sounding generic by focusing on the 'hole, not the drill'—clients want results like quick emotional connections, not just a logo. • Counter commoditization from AI and cheap services by emphasizing human elements like context, taste, and soul that machines can't replicate. • Align your messaging with core values like speed to function and efficiency to attract clients who value time and quality over cost. • Use client stories and testimonials to pre-frame objections, showing how your work delivers fast, right-fit results without endless revisions. • Network for revenue-positive businesses with pipelines—these are the ones ready for visuals that elevate their brand and reward quick decisions.   Chapter Markers: 0:00 Intro 0:55 Welcome and Episode Setup 1:26 Guest Introduction (Matt Olson) 1:38 Framing the Challenge: Generic Messaging & Commoditization 3:30 Importance of Visual Branding & First Impressions 10:00 Stopping the Scroll: Crafting Attention-Grabbing Designs 24:00 Differentiating from AI and DIY Platforms 48:13 Speed and Efficiency in Design Delivery 51:20 Key Takeaways and Social Proof Strategies 54:11 Closing and Lightning Round Keywords: This Time It Landed, Michael Liebowitz, Matt Olson, MGO Studios, graphic design, visual branding, brand messaging, positioning, differentiation, AI in design, commoditization, first impressions, stop the scroll, creative services, business networking

Hey there, brain nerds and business hustlers! Michael Liebowitz here, your messaging geek with a neuroscience twist, back with another raw convo on This Time It Landed. I’m jazzed to chop it up with Coach Reg—Bob Regnerus—a 40-year coaching legend who’s taken his basketball wisdom to the golf course with Spark Tea Time. We dig into how golf mirrors life’s obstacles, revealing patterns that hold CEOs back, and how Bob sparks breakthroughs between swings, not slides. From gripping too tight to finding sovereignty, this episode’s packed with gems to help you see yourself clearly and swing through challenges with a lighter heart. If you’re a founder or exec stuck in a rut, hit play, subscribe, and let’s make your message land like a perfect drive!   Guest Introduction: Alright, folks, meet Bob Regnerus, aka Coach Reg—a coaching rockstar with 40 years of mentoring 1,500+ athletes and 30+ years of guiding entrepreneurs to crush it. He’s the mastermind behind Spark Sessions for rapid breakthroughs and Spark Tea Time, where golf becomes a mirror for life and business. Bob helps CEOs, founders, and athletes trust their gut, spot patterns, and move forward with joy. He’s my kind of people—action-oriented and all about clarity!   Key Takeaways: Golf’s a mirror, people—how you tackle a bunker reflects how you handle business hurdles, showing patterns you can’t see without a coach. Awareness is your superpower: Knowing how you show up to clients, teams, and yourself is the key to unlocking game-changing breakthroughs. Sovereignty’s the name of the game: Give yourself permission to close doors and own your choices, freeing you to lead with confidence. Patterns from childhood sneak into your CEO life—golf reveals them, like gripping the club too tight when stress hits. Coaching in motion trumps sitting still—use active, “ing” verbs to pull clients into the experience of your offer right away. Let your brain breathe: Your best ideas hit in showers or drives when your subconscious pipeline opens up—trust that process!   Chapter Markers: 0:00 Intro 0:57 Guest Introduction 3:02 Spark Tea Time’s Origin Story 4:21 How You Do One Thing Is How You Do Everything 7:59 Golf as a Life Mirror 10:29 Fairway Stories and Breakthroughs 18:18 Neuroscience and Messaging Connections 24:16 Sovereignty and Emotional Clarity 31:19 Refining Your Pitch with Customer Insights 35:26 Movement Language for Impact 41:15 Closing   Keywords: Michael Liebowitz, Bob Regnerus, Coach Reg, This Time It Landed, golf coaching, Spark Tea Time, business clarity, CEO breakthroughs, sovereignty in leadership, messaging strategy, neuroscience insights, entrepreneur mentoring, life patterns, awareness in business, action verbs

Hey there, brain nerds and business hustlers! Michael Liebowitz here, your messaging geek with a neuroscience twist, back with another raw convo on This Time It Landed. I’m jazzed to chop it up with Coach Reg—Bob Regnerus—a 40-year coaching legend who’s taken his basketball wisdom to the golf course with Spark Tea Time. We dig into how golf mirrors life’s obstacles, revealing patterns that hold CEOs back, and how Bob sparks breakthroughs between swings, not slides. From gripping too tight to finding sovereignty, this episode’s packed with gems to help you see yourself clearly and swing through challenges with a lighter heart. If you’re a founder or exec stuck in a rut, hit play, subscribe, and let’s make your message land like a perfect drive!   Guest Introduction: Alright, folks, meet Bob Regnerus, aka Coach Reg—a coaching rockstar with 40 years of mentoring 1,500+ athletes and 30+ years of guiding entrepreneurs to crush it. He’s the mastermind behind Spark Sessions for rapid breakthroughs and Spark Tea Time, where golf becomes a mirror for life and business. Bob helps CEOs, founders, and athletes trust their gut, spot patterns, and move forward with joy. He’s my kind of people—action-oriented and all about clarity!   Key Takeaways: Golf’s a mirror, people—how you tackle a bunker reflects how you handle business hurdles, showing patterns you can’t see without a coach. Awareness is your superpower: Knowing how you show up to clients, teams, and yourself is the key to unlocking game-changing breakthroughs. Sovereignty’s the name of the game: Give yourself permission to close doors and own your choices, freeing you to lead with confidence. Patterns from childhood sneak into your CEO life—golf reveals them, like gripping the club too tight when stress hits. Coaching in motion trumps sitting still—use active, “ing” verbs to pull clients into the experience of your offer right away. Let your brain breathe: Your best ideas hit in showers or drives when your subconscious pipeline opens up—trust that process!   Chapter Markers: 0:00 Intro 0:57 Guest Introduction 3:02 Spark Tea Time’s Origin Story 4:21 How You Do One Thing Is How You Do Everything 7:59 Golf as a Life Mirror 10:29 Fairway Stories and Breakthroughs 18:18 Neuroscience and Messaging Connections 24:16 Sovereignty and Emotional Clarity 31:19 Refining Your Pitch with Customer Insights 35:26 Movement Language for Impact 41:15 Closing   Keywords: Michael Liebowitz, Bob Regnerus, Coach Reg, This Time It Landed, golf coaching, Spark Tea Time, business clarity, CEO breakthroughs, sovereignty in leadership, messaging strategy, neuroscience insights, entrepreneur mentoring, life patterns, awareness in business, action verbs

Hey there, brain enthusiasts and business trailblazers! It’s Michael Liebowitz, your messaging nerd with a neuroscience obsession, back with This Time It Landed. I’m pumped to sit down with my rad pal, Dr. Frumi Rachel Barr, the genius behind Barr Business School. We’re diving deep into her journey—sparked by a client named Ned during the pandemic—to create a school that doesn’t just teach but transforms new entrepreneurs and managers into confident leaders. Think 37.5% business growth and bite-sized lessons that fit your crazy schedule. We unpack why evolving into your role trumps just learning it, and how to craft a message that screams, “This is for me!” If you’re a founder or new leader craving clarity and tools to crush it, hit play, subscribe, and let’s make your message land like never before!   Guest Introduction: Alright, folks, buckle up for Dr. Frumi Rachel Barr! She’s a lifelong entrepreneur, a CEO whisperer, and the mastermind of Barr Business School, dishing out practical, bite-sized business wisdom. She’s penned books like A CEO’s Secret Weapon—yep, with a Simon Sinek foreword—and Raising a CEO from Booster Chair to Boardroom. Two of her kids are CEOs! Frumi’s also schooling leaders on AI integration at Lemonade’s Fractional Academy. She’s totally rad and ready to help you evolve into your business superpower.   Key Takeaways: Listen up: School gives you the ticket, but Barr Business School is the ballpark where you master the game—real-world tools to start, fund, grow, and thrive. Here’s the neuroscience hack: Don’t experiment blindly; load up on proactive know-how to dodge costly detours and step into your role with swagger. Big aha: Confidence isn’t fluffy—it’s about having the processes to see the road ahead, turning “I’m lost” into “I’ve got this.” Messaging magic: Your brand needs to blend your core beliefs—like evolving over learning—with what your customers crave, sparking that “this is my tribe” vibe. Pro move: Bite-sized lessons slide into your day’s cracks, letting you absorb and grow incrementally, not just pile on facts. Final brain-tickler: Always be evolving—hire coaches early to avoid panic mode and align your message with continuous growth.   Chapter Markers: 0:00 Kicking Things Off with a Bang 0:14 Meet Frumi: The Rad CEO Whisperer 2:40 The Spark Behind Barr Business School 7:59 Evolving Into Your Leadership Superpower 12:16 Real-World Stories That Hit Home 18:18 Brain Science Meets Messaging 24:16 The Emotional Side of Becoming 31:19 Finding Your Customers’ Sweet Spot 35:26 Why Beliefs Make Your Message Stick 37:34 Bite-Sized Learning That Works 41:15 Wrapping Up and Connecting   Keywords: Michael Liebowitz, Frumi Rachel Barr, This Time It Landed, business messaging, CEO whisperer, Barr Business School, evolve into leadership, practical business education, entrepreneur growth, Simon Sinek, AI leadership, bite-sized lessons, message clarity, neuroscience messaging, startup success

Hey there, brain enthusiasts and business trailblazers! It’s Michael Liebowitz, your messaging nerd with a neuroscience obsession, back with This Time It Landed. I’m pumped to sit down with my rad pal, Dr. Frumi Rachel Barr, the genius behind Barr Business School. We’re diving deep into her journey—sparked by a client named Ned during the pandemic—to create a school that doesn’t just teach but transforms new entrepreneurs and managers into confident leaders. Think 37.5% business growth and bite-sized lessons that fit your crazy schedule. We unpack why evolving into your role trumps just learning it, and how to craft a message that screams, “This is for me!” If you’re a founder or new leader craving clarity and tools to crush it, hit play, subscribe, and let’s make your message land like never before!   Guest Introduction: Alright, folks, buckle up for Dr. Frumi Rachel Barr! She’s a lifelong entrepreneur, a CEO whisperer, and the mastermind of Barr Business School, dishing out practical, bite-sized business wisdom. She’s penned books like A CEO’s Secret Weapon—yep, with a Simon Sinek foreword—and Raising a CEO from Booster Chair to Boardroom. Two of her kids are CEOs! Frumi’s also schooling leaders on AI integration at Lemonade’s Fractional Academy. She’s totally rad and ready to help you evolve into your business superpower.   Key Takeaways: Listen up: School gives you the ticket, but Barr Business School is the ballpark where you master the game—real-world tools to start, fund, grow, and thrive. Here’s the neuroscience hack: Don’t experiment blindly; load up on proactive know-how to dodge costly detours and step into your role with swagger. Big aha: Confidence isn’t fluffy—it’s about having the processes to see the road ahead, turning “I’m lost” into “I’ve got this.” Messaging magic: Your brand needs to blend your core beliefs—like evolving over learning—with what your customers crave, sparking that “this is my tribe” vibe. Pro move: Bite-sized lessons slide into your day’s cracks, letting you absorb and grow incrementally, not just pile on facts. Final brain-tickler: Always be evolving—hire coaches early to avoid panic mode and align your message with continuous growth.   Chapter Markers: 0:00 Kicking Things Off with a Bang 0:14 Meet Frumi: The Rad CEO Whisperer 2:40 The Spark Behind Barr Business School 7:59 Evolving Into Your Leadership Superpower 12:16 Real-World Stories That Hit Home 18:18 Brain Science Meets Messaging 24:16 The Emotional Side of Becoming 31:19 Finding Your Customers’ Sweet Spot 35:26 Why Beliefs Make Your Message Stick 37:34 Bite-Sized Learning That Works 41:15 Wrapping Up and Connecting   Keywords: Michael Liebowitz, Frumi Rachel Barr, This Time It Landed, business messaging, CEO whisperer, Barr Business School, evolve into leadership, practical business education, entrepreneur growth, Simon Sinek, AI leadership, bite-sized lessons, message clarity, neuroscience messaging, startup success