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Thoroughly Considered

by Relay

A show about entrepreneurship, product design, and the ups and downs of running a small indie business. Hosted by Dan Provost, Tom Gerhardt, and Myke Hurley.

Publisher-supplied feed metadata · PodParley refreshed May 6, 2026 · Source feed

Episodes

  1. 134: Kevin Kelly Remains Undefeated

    Myke, Dan, and Tom chat about Dan’s new guitar company, Offkilter. They then chat about Myke’s successful Kickstarter campaign for his new podcast with Jason Snell, Designed in California.

  2. 133: Inspired by Star Wars™

    Myke, Tom, and Dan chat about the new Limited Edition, and then dive into the state of the union of their respective businesses. Then, as usual, some AI discussion to close the show.

  3. 132: Clearing the Tech Deck

    Myke, Tom, and Dan chat about F1 on Apple TV, as well as some other lingering Dan’s Tech Corner topics.

  4. 131: Authenticity in Marketing

    Myke, Tom, and Dan chat about the latest Limited Edition Mark One, and then have a long discussion about adding personality and authenticity into marketing efforts.

  5. 130: Embarrassment, Then Relief

    Myke is thinking of running a Kickstarter campaign, and wants to talk it out with Tom and Dan.

  6. 129: Get the Customer

    Myke, Tom, and Dan chat about how their Black Fridays went, and the various marketing strategies they deployed. Then, Dan can’t resist re-introducing the iPad vs laptop discussion, with a new angle.

  7. 128: The Biannual Gift Giving Guide

    Myke, Tom, and Dan each share three items they think would make excellent gifts.

  8. 127: Replace the X with an A

    Myke and Dan share some thoughts on the new iPhone lineup, then Tom joins the show to chat about the new Studio Neat Patch Club design. Then, Dan proposes a new old camera design for iPhones.

  9. 126: Ten Years

    Myke, Tom, and Dan chat about the 10th anniversary of recording this very podcast, as well as some recent Studio Neat launches such as Keen, the rose gold color, and Mark One with a clip.

  10. 125: Pikachu Phone Cases

    Myke, Dan, and Tom are back to chat about the Glif returning for sale, the Seneca mechanical keyboard, Jony Ive and io, Liquid Glass, and revisit a longstanding discussion on merging OS platforms.

  11. 124: Tariff Talk

    Myke is back! We have a fun and breezy chat about how tariffs are affecting our businesses, why the Material Dock was discontinued, and then follow up on some past predictions.

  12. 123: The Last Detail with John Siracusa

    Today’s guest is John Siracusa, the proprietor of Hypercritical.co and co-host of Accidental Tech Podcast and Reconcilable Differences. His object is the 2019 Mac Pro.

  13. 122: The Last Detail with Chase Reeves

    Today’s guest is Chase Reeves, know for his extensive gear reviews on YouTube. His object is the Rhizal Brio slip-on barefoot shoe.

  14. 121: The Last Detail with Austin Mann

    Today’s guest is Austin Mann, a world renowned landscape and wildlife photographer. His object is the Really Right Stuff BH-40 ball head.

  15. 120: Imbue All of the Choices

    Myke, Tom, and Dan chat about Dan’s new guitar build, how Keen progress is going, and their business themes for the year. Then a Dan’s Tech Corner about All-in-One computers.

  16. 119: Anti Alton Brown Corollary

    Myke chats with Tom & Dan about how their Black Friday promotions went, using VR as a design tool, and then some product recommendations for Myke’s upcoming baby. (!)

  17. 118: Sales and Discounts

    Myke, Tom, and Dan give a Keen production update, before diving into a discussion about sales and discounts during the upcoming holidays. They close the show with a Dan’s Tech Corner.

  18. 117: Patch Club

    Myke, Tom, and Dan discuss the newly launched Studio Neat Patch Club, Keen assembly and shipping progress, and close the show with a Dan’s Tech Corner.

  19. 116: The Last Detail with Jason Shellen

    Today’s guest is Jason Shellen, an entrepreneur and the founding product manager of Google Reader. His object is the Patagonia Refugio 28L backpack.

  20. 115: New Website

    Myke, Tom and Dan chat about Studio Neat’s new website, and how Keen production is coming along.

  21. 114: Nothing but Corners

    Myke, Tom, and Dan spend an episode clearing out the Dan’s Tech Corner backlog.

  22. 113: I Wasn’t Expecting Therapy Today

    Tom and Dan give Myke some updates on Keen production, and reveal how the color selection breakdown is going. Then, a long discussion about hiring some design and engineering help at Studio Neat.

  23. 112: The Last Detail with Matthew Panzarino

    Today’s guest is Matthew Panzarino, the former editor of TechCrunch, and current proprietor of TheObessor.com. His object is the Acronym J1-A.

  24. 111: With Great Power

    Myke, Tom and Dan give a brief Keen production update, and then chat extensively about the ethics of product reviews.

  25. 110: Mid-life Crisis Hobby

    Myke, Tom, and Dan chat about Mark Two, Mark Two (nobody calls it that) and then discuss Dan’s new hobby.

  26. 109: The Last Detail with CW&T

    Today’s guests are Che-Wei Wang and Taylor Levy, the duo behind CW&T, makers of beautifully designed and artful objects. Their objects are the Manfrotto Super Clamp, and the Casio F-91W wristwatch.

  27. 108: Archibook

    Myke, Tom, and Dan chat about the struggle to come up with a name for “Keepbook,” moving warehouses, and Apple Vision Pro.

  28. 107: Keepbook

    Myke, Tom, and Dan chat about how the holidays went for their respective businesses, email marketing, their plans for 2024, and Studio Neat’s newest notebook, Keepbook.

  29. 106: The Biannual Gift Giving Guide

    Myke, Tom, and Dan each share three items they think would make excellent gifts.

  30. 105: The Last Detail with Jeff Sheldon

    Today’s guest is Jeff Sheldon, the founder of Ugmonk, creator of desk products like Analog and Gather. His object is the Fujifilm X100V.

  31. 104: Pearlescent?

    Myke, Tom, and Dan chat about the new Limited Edition release, the final days of the Keen campaign, and then have a lengthy discussion about Jony Ive’s reported collaboration with OpenAI.

  32. 103: BxCttr

    Myke asks Tom and Dan about how the Keen campaign is going so far, and about the feedback they have received. They also discuss how they came up with the name “Keen.” Then the three lads chat about the St. Jude fundraiser, and give details on the Thoroughly Considered raffle for a special Mark…

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  33. 102: Keen

    Myke chats with Tom and Dan about their new Kickstarter project: Keen, a high quality retractable utility knife. They discuss the design decisions, the pricing, how the campaign is going… all manner of things. The show closes with a bit of follow up about Dan’s saga with a 32” 6k Dell monitor.

  34. 101: The Last Detail with Stephen Hackett

    On The Last Detail, Tom and Dan invite a guest on to chat about an object that is meaningful to them. They dive deep into that object, discussing the design, the manufacturing process, the good, and bad, and everything in-between. Today’s guest is Stephen Hackett, and founder of 512pixels.net and...

  35. 100: Embodied Energy

    It’s episode 100! For this very special extravaganza, Myke, Tom and Dan decided to record a very normal episode of Thoroughly Considered. Topics include the Apple Vision Pro, Dan’s new computer, the Mark Three, and a couple follow-up items.

  36. 99: The Last Detail with Jason Fried

    On The Last Detail, Tom and Dan invite a guest on to chat about an object that is meaningful to them. They dive deep into that object, discussing the design, the manufacturing process, the good, and bad, and everything in-between. Today’s guest is Jason Fried, the cofounder and CEO of 37 Signals,...

  37. 98: The Pricing of Things

    Myke, Tom, and Dan begin with some Red Nose follow up (as one does), then have a long discussion about how to price products.

  38. 97: Plateaus

    Myke, Tom, and Dan chat about the big business changes happening at Studio Neat. Then, a Dan’s Tech Corner about iPhone longevity and cases.

  39. 96: How Much Could a Banana Cost?

    Myke, Tom, and Dan follow up on the Jony Ive Red Nose before chatting about Myke’s new notebook, the Sidekick Notepad. Then Myke helps Tom and Dan decide on a new computer.

  40. 95: The Last Detail with Christina Warren

    On The Last Detail, Tom and Dan invite a guest on to chat about an object that is meaningful to them. They dive deep into that object, discussing the design, the manufacturing process, the good, and bad, and everything in-between. Today’s guest is Christina Warren, a journalist turned developer…

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  41. 94: I Love the Mind Virus

    Myke, Tom, and Dan chat about Jony Ive’s design for the new Comic Relief Red Nose, give an update on Mark Three shipping, and discuss some changes happening at Studio Neat. They close the show with a discussion of Apple, VR headsets tethered to battery packs, and courage.

  42. 93: The Last Detail with Stephan Ango

    On The Last Detail, Tom and Dan invite a guest on to chat about an object that is meaningful to them. They dive deep into that object, discussing the design, the manufacturing process, the good, and bad, and everything in-between. Today’s guest is Stephan Ango, the cofounder of Lumi, and now at...

  43. 92: We’ve Hit Our Ceiling

    Myke, Tom, and Dan chat about their plans for 2023, including some big changes at Studio Neat. After some follow up, a Dan’s Tech Corner about large monitors.

  44. 91: This is Going Great So Far I Think

    A follow-up centric episode that naturally morphs into a Dan’s Tech Corner.

  45. 90: The Last Detail with Alex Cox

    On The Last Detail, Tom and Dan invite a guest on to chat about an object that is meaningful to them. They dive deep into that object, discussing the design, the manufacturing process, the good, and bad, and everything in-between. Today’s guest is Alex Cox, the host of many beloved podcasts,...

  46. 89: Stretchy and Smudgy

    Myke, Tom, and Dan discuss the ATP Chicken Hat, Tom’s new venture, The Studio Neat Starter Kit gift box (coming soon!). Then they close the show by visiting their past gift guide recommendations to see if they still hold up.

  47. 88: The Last Detail with Jason Snell

    On The Last Detail, Tom and Dan invite a guest on to chat about an object that is meaningful to them. They dive deep into that object, discussing the design, the manufacturing process, the good, and bad, and everything in-between. Today’s guest is Jason Snell, the host of several tech podcasts…

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  48. 87: We Should Probably Cut This

    Myke, Tom, and Dan chat about the reception of the new Material Docks, doing custom Mark Ones for other businesses, Mark Three progress, and then close the show with a Dan’s Tech Corner about the staying power of the Dynamic Island.

  49. 86: Merciless Fundraising

    Myke, Tom, and Dan chat about merciless fundraising and a special edition Mark One for St. Jude, and the new Material Docks from Studio Neat. Then the lads look back on an XOXO talk they gave 10 years ago to see if they would change anything about it.

  50. 85: The Last Detail with Betty Chen

    On The Last Detail, Tom and Dan invite a guest on to chat about an object that is meaningful to them. They dive deep into that object, discussing the design, the manufacturing process, the good, and bad, and everything in-between. Today’s guest is Betty Chen, an architecture project manager, who…

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ABOUT THIS SHOW

A show about entrepreneurship, product design, and the ups and downs of running a small indie business. Hosted by Dan Provost, Tom Gerhardt, and Myke Hurley.

HOSTED BY

Relay

Frequently Asked Questions

How many episodes does Thoroughly Considered have?

Thoroughly Considered currently has 132 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.

What is Thoroughly Considered about?

A show about entrepreneurship, product design, and the ups and downs of running a small indie business. Hosted by Dan Provost, Tom Gerhardt, and Myke Hurley.

How often does Thoroughly Considered release new episodes?

Thoroughly Considered publishes regularly with 132 episodes available. Check the episode list for the typical release schedule.

Where can I listen to Thoroughly Considered?

You can listen to Thoroughly Considered on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.

Who hosts Thoroughly Considered?

Thoroughly Considered is created and hosted by Relay.
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