PODCAST · business
thunder::cast
by thunder::tech
An entertaining podcast that covers marketing and advertising trends and topics. The team reviews the latest industry news headlines, debates some controversial topics and discusses which new marketing trends are here to stay and which will come and go faster than a flash mob at the mall. Along with their guests, our hosts provide useful and often humorous insights designed for marketers from any industry or company size. From the latest innovations in advertising and web design to the ever-changing world of social media, thunder::tech offers insights that help marketers stay on top of this fast-paced world.
Episodes
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Episode 126 - Marketing Trends Vol. 12: Creative Content Studios and The Future
This is part two of the two-part series of podcasts connected to our 2020 Marketing Trends Volume 12 publication. In this episode, we dive deep into the creative articles in this year's marketing trends magazine, featuring two topics sure to grab your attention. We focus on how to break the rules...
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Episode 125: Marketing Trends Vol. 12: Insights to Advertising in 2020
This is part one of the two-part series of podcasts connected to our 2020 Marketing Trends Volume 12 publication. In this episode, we are joined by three special guests, all of whom are experts in advertising. We welcome Michael Ganda from ServiceMaster DSI, Kenny Trusnik from RWB and our very…
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Episode 124: Social Media in 2020
In this episode of thunder::cast, we welcome Alyssa Santoli, Social Media and PR Manager at Vitamix, and Danyelle Kupfer, Social Media Specialist at thunder::tech to break down their experiences with social media and how it can best fit into your communications strategy in 2020. For more, read…
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Episode 123: CEO Round Table: Marketing Trends of 2020
In this very special thunder::cast episode, thunder::tech president Jason Therrien sits down with seven agency CEOs to talk about the marketing trends they expect going into the 2020s. Learn about the evolution of your brand, the importance of creativity and the things you'll want to keep an eye…
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Episode 122: Super Bowl 2020: Highs, lows and the weird ones in between
On this episode, joining host Craig Israel in the studio are thunder::tech's own Danyelle Kupfer, Social Media Specialist, and J.P. Krainz, Account Services Director. The group conducts a Super Bowl ad roundtable, each bringing three ads worth talking about. Some well-done, some in poor taste and...
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Episode 121: Branding for Reputation and Retail - Marketing Trends 11
On this episode, joining host Craig Israel in the studio are Joe Hicks and J.P. Krainz, Account Services Group Managers at thunder::tech to talk about brandtailing and why it's important for businesses to build a strong brand. This is the next installment of the six-part series of podcasts...
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Episode 120: Website Platforms Face Off - Marketing Trends 11
Joining host and Creative Director, Craig Israel via Skype is Eric Webb, VP of Sales - North America for Kentico Software and in the studio is Bruce Williams, VP of the Development Department for thunder::tech. The hot topic is headless, monolithic or decoupled. Which platform is best for your...
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Episode 119: Why HR and Marketing Should Team Up - Marketing Trends 11
On this episode, joining host Craig Israel in the studio is Marc Theodore, Director of Operations at thunder::tech to discuss HR and marketing and how you should get these teams together to focus on talent growth in 2020. This is the next installment of the six-part series of podcasts connected…
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Episode 118: Advertising Trends You Shouldn't Overlook - Marketing Trends 11
Host Craig Israel is joined in the studio by Dan Lyons, Digital Marketing Team Lead at thunder::tech to talk about the latest trends and tech in advertising. From Amazon sponsored posts to weather-based ads, we dive into the new ways to give your marketing plans an edge for 2020. This is the next...
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Episode 117: Direct-to-Consumer Selling - Marketing Trends 11
Joining host Craig Israel in the studio is Jason Therrien, President of thunder::tech to talk about direct-to-consumer (DTC) selling and what's changing for middle-market brands in 2020. This is the next installment of the six-part series of podcasts connected to our Marketing Trends Vol. 11...
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Episode 116: Creative Digital Commerce - Marketing Trends 11
On this episode, joining host Craig Israel in the studio is Madison Letizia, Director of Communications at thunder::tech to talk about digital commerce and how you can get a bigger piece of the online commerce game in 2020. Part one of the six-part series of podcasts connected to our Marketing...
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Episode 115: Advertising on Google
On this episode, joining Creative Director and host Craig Israel is thunder::tech's Optimization Specialist, Michael Laskowski to talk about Google ads. They dive deep into how targeting works for PPC, display ads and re marketing with the targeting of competition, key words or affinity…
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Episode 114: Marketing Automation 101: Part 2
Part 2 of a 2-part series on Marketing Automation. On this episode, joining Creative Director and host Craig Israel is thunder::tech's Marketing Automation Coordinator, Tracy Devlin and Support Team Lead, Nate Ward to talk about marketing automation platforms and which could be right for a…
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Episode 113: Marketing Automation 101: Part 1
Part 1 of a 2-part series on Marketing Automation. On this episode, joining Creative Director and host Craig Israel is thunder::tech's Marketing Automation Coordinator, Tracy Devlin and Support Team Lead, Nate Ward to talk about marketing automation; what it is, how marketers can use it and what...
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Episode 112: Opportunities through Changing Media Habits
thunder::cast took a field trip for this recording! We headed out to the iHeart Media studios to take a deep dive into media habits. On this episode, joining Creative Director and host Craig Israel is the President of the North Ohio Region of iHeartMedia Markets Group, Keith Hotchkiss, Vice...
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Episode 111: Tourism's Impact on Marketing
Tourism is a driving factor for the economy and marketing. On this episode, joining Creative Director and host Craig Israel is Matt MacLaren, Director of TourismOhio and Joe Hicks, Account Services Group Manager, at thunder::tech, to talk about how tourism and marketing impact each other. For…
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Episode 110: Sports Technology and how it is Shaping the Future
Ever wonder how sports teams can get those instant replays up on social media so fast? On this episode, joining Creative Director and host Craig Israel is Madison Letizia, Director of Communications at thunder::tech and Brandon Jirousek, VP of Digital and Web Services for the Cleveland Cavaliers,...
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Episode 109: Creative Faux Pas: Creative Crimes You Shouldn't Commit
When it comes to creative design, there are tips and tricks, but there are creative crimes you shouldn't be committing. Creative crimes could be using the wrong typeface or too many together or leading spacing. On this episode, joining Creative Director and host Craig Israel is Joe Cola, Art...
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Episode 108: Website E-commerce Solutions
When it comes to developing a plan on which e-commerce platform is best for your website, there are a few items you will want to consider, Monolithic vs. Decoupled. Both have pros and cons and should be taken into consideration before making decisions. On this episode, joining Creative Director…
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Episode 107: Trends Summer Reader 2019: State of Retail
On this episode, joining host, Craig Israel via Skype is Kristine Buyers, Creative Services Team Lead for National Food Group. Kristine breaks down how National Food Group (NFG) got started selling B2C on Amazon and QVC after building a trusted brand through wholesale food distribution to K-12,...
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Episode 106: Trends Summer Reader 2019: Video Content Strategy (Hero, Hub, Help)
On this episode, joining Creative Director and host Craig Israel is Matt Stevens, Managing Producer of thirtysix::thirtyfive, thunder::tech's in-house production studio to break down section of the Hero, Hub, Help concept and why robust framework for your business' video strategy is vital to…
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Episode 105: Trends Summer Reader 2019: Big Data and User Privacy
One of the five-part series of podcasts connected to our 2019 Trends Summer Reader publication. On this episode, joining host, Craig Israel in the studio is Charlie Laurie, Chief Innovation Officer at Palmer Holland and Bruce Williams, Vice President Development Department at thunder::tech to…
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Episode 104: Trends Summer Reader 2019: Trade Shows in a Digital World
On this episode, joining host, Craig Israel in the studio are thunder::tech team members, Dan Lyons and Madeline Hoyle to break down new executions from digital assets before the show and bringing digital assets to the physical environment, such as AI and VR. For more information and insights…
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Episode 103: Trends Summer Reader 2019: Consumer Buyer Behaviors
One of the five-part series of podcasts connected to our 2019 Trends Summer Reader publication. On this episode, joining host, Craig Israel in the studio is Joe Hicks, Account Services Group Manager, to break down how marketing has grown exponentially from simply age, gender, location to…
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Episode 102: Blog Content Audit
Blogging is on the rise and as you continue writing, those older blogs are going to get pushed down on the list. However, there are steps you can take to refresh and update. On this episode, joining Creative Director and host Craig Israel is Dan Lyons, Digital Marketing Team Lead, to break down…
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Episode 101: Destination Marketing: Tourism's Impact on the Local Communities
Fly, drive or walk into your next vacation destination, but before you do that you should look into which cities are the spot for tourism. On this episode, joining Creative Director and host Craig Israel is Jason Therrien, President and Founder of thunder::tech in the studio and joining via…
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Episode 100: 100 Minutes, 20 Years, 1 Team
97...98...99... 100! To celebrate our 100th episode we opened the studio and invited the whole team. THE. WHOLE. TEAM. Since this milestone coincides with our 20th anniversary as an agency, we decided to celebrate with the one secret ingredient that's behind all of our success: the people. Over…
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Episode 99 : Brainstorming Techniques for Innovation
In order to deliver the best ideas we can to clients, we sometimes have to rally the troops, throw up some ideas to see what we can perfect and send over. This is otherwise known as Brainstorming. On this episode, joining Creative Director and host Craig Israel is J.P. Krainz, Account Services...
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Episode 98: Local SEO
Local SEO isn't just getting your business listing on Google Maps, it's much more. On this episode, joining Creative Director and host Craig Israel is Lydia Panko, Optimization Specialist to break down why Local Search Engine Optimization is a necessity for any business to have. From google my...
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Episode 97: Hero Hub Help
Join us while we talk about creating your video content strategy. We dive into the Hero, Hub, Help concept and why it's important to have a distribution strategy for your content. For more information and insights visit our show notes!
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Episode 96: Super Bowl 53 Ads: Who Scored and Who Fumbled
Join us for a recap of all the commercials from Super Bowl 53! We will dissect them from a marketing standpoint and give you our thoughts on who scored a touchdown and who fumbled it this year. For more information and insights visit our show notes!
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Episode 95 - Trends Volume 10: Digital Integration
One of the six-part series of podcasts connected to our 2019 Trends publication. The trend of integrating digital into physical environments is gaining momentum because it is becoming more expected by consumers and cost-effectively testable by brands. On this episode, President and Founder, Jason...
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Episode 94: Trends Volume 10: The Era of GDPR
One of the six-part series of podcasts connected to our 2019 Trends publication. Gone are the days when we, as marketers, could beg, borrow and snag data unbeknownst to our customers. What do we mean? GDPR is just that. thunder::cast host Craig Israel sits down with Casey Braun, Marketing...
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Episode 93: Trends Volume 10: Four Consumer Behaviors Impacting Your Brand
One of the six-part series of podcasts connected to our 2019 Trends publication. On this episode, thunder::tech Founder and President Jason Therrien drops by the studio to discuss how ever-changing consumer behaviors are forcing brands to evolve. He and Craig chat about omnichannel strategies,...
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Episode 92: Trends Volume 10: What The Amazon Effect Means for Marketers
One of the six-part series of podcasts connected to our 2019 Trends publication. Amazon is at it again and shaking things up in the advertising space. On this episode, Communications Department Manager Madison Letizia breaks down how these changes will impact brands and how they go-to-market and...
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Episode 91: Trends Volume 10: Using Chatbots to Drive Your Business Goals
One of the six-part series of podcasts connected to our 2019 Trends publication. Are robots taking over? thunder::cast host Craig Israel sits down with Bruce Williams, Vice President of thunder::tech's Development Department, to discuss why more businesses are adopting chatbots and debate the...
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Episode 90: Trends Volume 10: Designing with Purpose
One of the six-part series of podcasts connected to our 2019 Trends publication. The design of brand logos used to be a "black box" process where customers didn't get to see changes or comment on them until they were released back into the wild. On this episode, Art Director, Joe Cola joins...
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Episode 89: Digital Display Advertising and Programmatic Buying
Digital display ads and programmatic buying are a part of a business's PPC campaigns and becoming more and more common to companies and customers. On this episode, thunder::tech's Account Services Group Manager JP. Krainz and Integrated Marketing Coordinator Dan Lyons address what digital display...
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Episode 88: thunder::tech Celebrates 1,000 Blog Posts
Break out the party hats and noise makers, because we have a lot to celebrate! On this episode of thunder::cast, we're marking a big milestone in thunder::tech's history – 1,000 blog posts! To mark this monumental content achievement, Craig is joined in the studio by Kelly McGuire, Market...
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Episode 87: Should your Brand Invest in Consumer Research?
On this episode of thunder::cast, we're discussing research, the voice-of-the-customer, consumer insights and how this information can help brands better understand their audiences. Listen in and thunder::cast host, Craig Israel, and Jeff Hyde, Managing Director of Ideas in Focus, discuss how...
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Episode 86: Don't "Copy" Me: Unpacking the Copywriting Process
Even though copywriting can be a solitary pursuit, we're shaking things up on this episode with a copywriter roundtable. Fellow copywriters and advertising veterans, Mike Lawrence from Akhia and Matt Krupa from Marcus Thomas, join thunder::tech Creative Director Craig Israel in the studio to...
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Episode 85: Sales Tax Regulations and the Implications for Online Retailers
On this episode, Scott Peterson, the Vice President of U.S. Tax Policy and Government Affairs at Avalara, joins Craig Israel and Bruce Williams via Skype to discuss the changing landscape in competition, technology and tax regulations surrounding online transactions. Listen in as he shares…
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Episode 84: Trends Summer Reader 2018: Four-step Brand Management Plan
One of the five-part series of podcasts connected to our 2018 Trends Summer Reader publication. Brock Richards, Vice President of Sales and Marketing at Pro Football Hall of Fame, makes an appearance on the pod to provide insight into how the Hall continues to grow and evolve the brand to meet...
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Episode 83: Trends Summer Reader 2018: Deliberate Digital Transformation
One of the five-part series of podcasts connected to our 2018 Trends Summer Reader publication. Digital Transformation is good for everyone in the company, even Earl. On this episode, J.P. Krainz, Account Services Group Manager, and thunder::tech President Jason Therrien discuss how middle-market...
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Episode 82: Trends Summer Reader 2018: How to Transform Your Brand
One of the five-part series of podcasts connected to our 2018 Trends Summer Reader publication. Change is inevitable, but the brands who thrive are the ones who proactively embrace it. On this episode, Neil Stallard, CEO of The Reserves Network, dropped by the studio to share how his staffing...
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Episode 81: Trends Summer Reader 2018: Marketing is the New Black
One of the five-part series of podcasts connected to our 2018 Trends Summer Reader publication. Kiss your siloed culture goodbye! Marketing is breaking down walls and working with other departments to create a more integrated workplace. On this episode, we turn the tables and thunder::tech...
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Episode 80: Trends Summer Reader 2018: Embracing Big Data
One of the five-part series of podcasts connected to our 2018 Trends Summer Reader publication. Are you getting the most out of your data? If you're not strategically using analytics to drive business decisions, then it's time to reevaluate your data collection process. On this episode, Brandon...
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Episode 79: How to Reach Your Audience with Social Media Ad Targeting
Digital data collection and user privacy remain hot button issues following the Facebook and Cambridge Analytica scandal that's dominated the headlines. On this episode, thunder::tech Communications Department Manager Madison Letizia addresses the potential impact of social media ad targeting.…
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Episode 78: Creating an Effective Email Marketing Strategy
Email is one of the most effective tools in a marketer's toolbox, but it requires planning to generate big results. On this episode, thunder::tech Marketing Automation Specialist Casey Braun discusses the importance of having an email marketing strategy before getting started, shares how to avoid...
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Episode 77: How Data, Privacy and Technology are Impacting Marketing
On this episode two guests from Kentico, Bryan Soltis and Jim Panagas, joined host Craig Israel and Senior Director of Development Bruce Williams in the studio to discuss regulations data collection and storage and storage regulations, user privacy and technology's impact on content. Check out…
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ABOUT THIS SHOW
An entertaining podcast that covers marketing and advertising trends and topics. The team reviews the latest industry news headlines, debates some controversial topics and discusses which new marketing trends are here to stay and which will come and go faster than a flash mob at the mall. Along with their guests, our hosts provide useful and often humorous insights designed for marketers from any industry or company size. From the latest innovations in advertising and web design to the ever-changing world of social media, thunder::tech offers insights that help marketers stay on top of this fast-paced world.
HOSTED BY
thunder::tech
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Frequently Asked Questions
How many episodes does thunder::cast have?
thunder::cast currently has 100 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is thunder::cast about?
An entertaining podcast that covers marketing and advertising trends and topics. The team reviews the latest industry news headlines, debates some controversial topics and discusses which new marketing trends are here to stay and which will come and go faster than a flash mob at the mall. Along...
How often does thunder::cast release new episodes?
thunder::cast has 100 episodes. Check the episode list to see recent publication dates and frequency.
Where can I listen to thunder::cast?
You can listen to thunder::cast on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts thunder::cast?
thunder::cast is created and hosted by thunder::tech.
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