PODCAST
Touching People In Appropriate Ways
Our show is all about the art and science of connecting. The idea was born from the concept of target or vertical marketing. The concepts of identifying your audience, getting them to know, like and trust you and then effectively communicating to or with them. It quickly became obvious that these principles were pertinent in everyday life with everyone and anyone we come in contact with. We will interview movers and shakers from all walks of life and many different businesses and professions and get their take on what "connecting" with an audience looks like to them. What do they do to now only be better but more importantly to be different and set them apart. Please join us on the journey. Thanks for listening.
Episodes
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Episode 035: Joanna Sobran, Former waitress, clerk now heads Chicago tech firm
Joanna Sobran is the founder, owner, president and CEO of MXOtech, one of Chicago's few woman-owned tech companies. She came to the United States at 11 when her mother immigrated from Poland, not knowing a word of English. She waitressed at the Ruth Lake Country Club in Hinsdale, then spent years...
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Episode 034: Susan Catalano, Linked In, it's serious business
Susan Catalano is the Managing Partner of JQLaCorte, LLC, a full-service LinkedIn consulting firm. Susan is a LinkedIn expert and optimizes LinkedIn profiles and company pages, delivers training and provides posting services for business owners, professionals, and entrepreneurs. She also consults...
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How To Be Findable Online, Peter Verlezza
Over the past few months we have really started focusing on getting "found" online. The rules for online searches have changed pretty dramatically recently as have the ways and means. The majority of searches are done on smart phones, tablets etc and many decisions are made from the results. I…
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Episode 032: Leia Shilobod, InTech Solutions, Inc.
Leia Shilobod is the Co-Founder and CEO of InTech Solutions, Inc., an IT Consultancy providing hardware, software, wireless solutions, VoIP, cloud services, consulting and IT Support for businesses throughout the Greater Pittsburgh area. Last year she published her first book, "The 3 Indisputable...
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Episode 031: Mike Michalowicz, SURGE
SURGE To achieve the ultimate in entrepreneurial breakthrough success requires an uncanny ability to spot the next big wave of consumer demand—but how do you do that? For most small business owners, the true cash cows seem to be reserved for lucky people who were in the right place at the right...
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Episode 030: Colleen Ferrary, You've Got This!
Colleen Ferrary is the Founder, President and driving force behind Small Business USA, Insight CEO, Generating Winners and Network and Golf. Colleen has been a leader and speaker for Fortune 500 companies, has successfully led teams of over 5,000 employees, has years of top line results, and more...
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Episode 029: Charles Henson, Fear Not The Change You Must Make.
Charles Henson has been in the IT industry for over twenty years. After getting his first “computer” around 1984 from a school friend, an immediate thought came to mind: if computers break, someone will need to fix them. This simple idea drove Charles to receive his Associates degree in…
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Episode 028: Dr. Frumi Rachel Barr, Live On Purpose
Dr. Frumi Rachel Barr has long been a CEO Coach, Confidante and Mentor. Frumi has a passion for creating fabulous cultures for leaders and their teams. She did so for her own companies, and loves to do so for clients. Frumi is truly an entrepreneur having started and run 5 entrepreneurial...
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Episode 027: Monica Wofford, Make Difficult People Disappear
Monica first began her speaking career in 1989 with a keynote to 8600 fellow college students. In 27 countries and all 50 states, she has since provided keynote addresses and training through her firm Contagious Companies, Inc. for the last 25 years. Monica has earned both an MBA and the honor of...
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Episode 026: Ron Culberson, Do It Well. Make It Fun
As a speaker, humorist, and author of three books, including his most recent called Do it Well. Make it Fun: The Key to Success in Life, Death, and Almost Everything in Between, Ron Culberson’s mission is to change the workplace culture so that organizations are more productive and staff are more...
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Episode 025: Nancy Sharp, Building A Bold Narrative
Nancy Sharp is a keynote speaker, trainer, Huffington Post blogger, and CEO speechwriter with more than 25 years in the communications sector. She is also the award-winning author of the bestselling memoir Both Sides Now: A True Story of Love, Loss, and Bold Living, winner of eight literary…
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Episode 024: Mary Kelly, Dog Inspired Leadership Lessons
Internationally renowned author and speaker in the fields of leadership, productivity, communication and business to improve profit growth. Author of many books, including award winning and best selling Master Your World, 15 Ways to Grow Your Business in any Economy, and Money Smart; 360 Degrees…
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Episode 023: Jay McBain, Dandelion Marketing
Jay McBain is an accomplished speaker, author and innovator in the IT industry. Named to the Top 40 Under Forty list by the Business Review, Top 25 Newsmaker by CDN Magazine, Top 20 Global Channel Visionary by ChannelPro, Top 50 Global Channel Influencer by Penton, Top 100 Most Respected Thought...
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Episode 022: John Pyron, Today Is The First Day
John is an International Business & Sales Expert who has trained thousands of people across 10 countries in business and sales principles. Through his Front-of-the-Room Talks, Webinars, Conference Calls, One-on-One Coaching, Corporate Sales Training, and His Coveted 10x Mastermind Groups, You can...
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Episode 021: Mike Michaolwitz, Profit First
Mike was awarded the New Jersey Small Business Associations Young Entrepreneur of the Year when he was 26. Mike launched three multi million dollar companies before he was 35, he is the author of 3 books, profit first, the pumpkin plan and what Business Week deemed a cult classic , the Toilet…
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Episode 020: Christine Hueber; #1 LinkedIn Top Female Expert All Time
Over the past few years, there’s a woman who has been one of the fastest rising members on LinkedIn. Her name is Christine Hueber, she’s known as the “#1 LinkedIn All Time Top Female Expert” and has one of the Top 1% Most Viewed LinkedIn Profiles. Christine’s teachings have helped thousands of...
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Episode 019: Karl Palachuk; Relax, Focus, Succeed
Karl is an inspiring entrepreneur, speaker, publisher, blogger, podcaster, and the author of 15 books. Most of Karl’s writings and presentations are geared for the technology industry, however one very specific book, Relax Focus Succeed®, represents Karl’s passion for giving back to the community...
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Episode 018: Tamara Sachs, Physiology before Pharmacology, Treat The Cause!
Since 2003 Dr Sachs has focused exclusively on a comprehensive, holistic, personalized approach to uncover the root causes of chronic illness, accelerated aging, and general lack of vitality. Dr. Sachs graduated with honors from the Mount Sinai School of Medicine in New York City and completed…
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Episode 017: Chris Wiser, Master The Strategy, Delegate The Execution
Chris is the CEO and Founder of TechSquad IT, a Milwaukee, WI, provider of technology and network specialist services to small and midsize businesses (SMBs). As both a public-facing entrepreneur and network specialist, Chris has been featured on The Entrepreneurs Radio Show, School for Startups...
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Episode 016: James Kernan, Stay positive, Stay Connected, Keep Marketing
CRN Magazine said that James Kernan is “a rising star executive to watch.” And when you review his 20-plus year track record of creating dazzling leaps in sales, profits, and growth for IT companies, you don’t need to wonder why. “Fast Growth” extraordinaire James Kernan is a no-nonsense,...
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Episode 015:Tom Malesic, I'm An Overnight Success 18 Years In The Making!
Tom is a graduate of Penn State University. He started EZSolution in 1997 with a vision for technology. Tom's philosophy has always been that the clients come first. Even with the tremendous growth the company has experienced, his conviction to this philosophy has not waned. He continues to be…
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Episode 014: Anna Conrad, Leadership and Communication Is Not About You!
I recently saw Anna speak at a conference on a topic that is so ideally related to our program. BODY TALK: WHY WHAT YOU DON’T SAY MATTERS Anna is the Principal at Impact Leadership Solutions Denver Colorado. Impact Leadership Solutions specializes in organizational effectiveness and leadership...
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Episode 013: Verne Harnish, 13 Is A Lucky Number.
Verne is founder of the world-renowned Entrepreneurs’ Organization (EO) and chaired for fifteen years EO’s premiere CEO program, the “Birthing of Giants” and WEO’s “Advanced Business” executive program both held at MIT. Founder and CEO of Gazelles, a global executive education and coaching…
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Episode 012: Coach Jim Johnson, Dreams Really Do Come True
Coach Jim Johnson’s life-changing message imparts a deeper awareness of the power of the human spirit. With a rare ability to take audiences far beyond a motivational talk and into a transformational experience, he reminds us of the magic of passion, perseverance, and the power of teamwork.…
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Episode 010: Lisa Marie Jenkins, Stop waiting to be rescued or discovered and wake up
You are emerging, your are meant to align and actualize, and live the truth of who you are. In this 21st century, you have a self to become, a purpose to fulfill, and you are being called to live authentically and share your unique gift or message with the world. Wait no longer for someone to…
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Episode 001: Peter Verlezza, Intro, History, Direction
Peter Verlezza has, for the past 27 years, created and built technology solutions that make sense for medical practices, businesses and non-profit organizations. Back in 2006, Peter founded SMB Networks, a company specializing in the management of technology for the medical profession. Its…
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Episode 005: Michael Gerber, Building The Vision And Setting The Foundation
Michael is the author of the E-Myth and the CEO of the Michael E. Gerber companies. For over forty years he’s been helping small business owners and entrepreneurs become more successful and transform their businesses into world-‐class operations. He’s the author or thirteen business-‐coaching...
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Episode 004: Peter Verlezza, Communicating To Your Market
In this episode Peter talks about the importance of communicating to your audience in ways that are "appropriate" to them. To this point, we've identified who is your target market. We've also gone out and started to position ourselves as experts in our field. Now that we're seen as experts…
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Episode 003 Peter Verlezza, Becoming An Expert In Your Market
In this episode Peter talks about what it means to become the expert in your market. In order to succeed in business, you must understand that, first and foremost, you are in the people business. Now that you are aware of that fact, you will, obviously, want to get people to know you, to like…
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Episode 002: Peter Verlezza, Identifying Your Target Market
In this episode Peter talks about what it means to identify your target market. This is essential, whether you are an IT support company, landscape architect, pediatrician, or restaurateur. Products and services are commodities; the means are your clients or customers. Success has little to do…
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ABOUT THIS SHOW
Our show is all about the art and science of connecting. The idea was born from the concept of target or vertical marketing. The concepts of identifying your audience, getting them to know, like and trust you and then effectively communicating to or with them. It quickly became obvious that these principles were pertinent in everyday life with everyone and anyone we come in contact with. We will interview movers and shakers from all walks of life and many different businesses and professions and get their take on what "connecting" with an audience looks like to them. What do they do to now only be better but more importantly to be different and set them apart. Please join us on the journey. Thanks for listening.
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Frequently Asked Questions
How many episodes does Touching People In Appropriate Ways have?
Touching People In Appropriate Ways currently has 35 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is Touching People In Appropriate Ways about?
Our show is all about the art and science of connecting. The idea was born from the concept of target or vertical marketing. The concepts of identifying your audience, getting them to know, like and trust you and then effectively communicating to or with them. It quickly became obvious that these...
How often does Touching People In Appropriate Ways release new episodes?
Touching People In Appropriate Ways has 35 episodes. Check the episode list to see recent publication dates and frequency.
Where can I listen to Touching People In Appropriate Ways?
You can listen to Touching People In Appropriate Ways on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
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