PODCAST · business
Tower After Hours
by Tower Marketing
Welcome to Tower After Hours, a digital marketing podcast from the team at Tower Marketing in Lancaster, PA. Check out our past three seasons and more where we have discussed all things digital marketing in the context of Experiences, Psychology, and meeting with our very own Business Neighbors in Lancaster, PA. We know we learned so much while making all of these episodes and we hope you do too. Enjoy!
Episodes
-
S5 E4 | Sip, Stitch, & Stay Awhile: Snake & Skein
Welcome back to another episode of Tower After Hours! As we continue our Season 5 series, we’re talking to the people behind some of the brands and businesses making an impact in Lancaster. In this episode, we sit down with Mary & Meg, the owners of Snake & Skein, to talk about what it’s like to...
-
S5 E3 | Beyond the Ballpark: Lancaster Stormers
Welcome back to another episode of Tower After Hours! As we continue our Season 5 series, we’re talking to the people behind some of the brands and organizations making an impact in Lancaster. We would be remiss to not include a Lancaster staple to the community, the Lancaster Stormers. In this...
-
S5 E2 | Shifting Gears Through Adversity: Endo Cafe
Welcome back to another episode of Tower After Hours! In this episode, we sit down with Jake Sitler, the owner of Endo Cafe to talk about the journey of building a business centered around wellness, education, and community. We dive into the inspiration behind the cafe, the challenges of…
more -
S5 E1 | Planting Seeds for Success: Kegel's Produce & Next Gen of Lancaster, PA
Welcome to the season 5 premiere of Tower After Hours! Over the next few months, we’re going to be talking to the brains behind some local brands of Lancaster. We will dig into what it looks like to follow your passions, even when that goes against expectations, and the big decisions that come...
-
S4 E5 | Reel Talk: Creating Social Content That Connects & Converts
Welcome back to Tower After Hours! This episode is going close out our Season Four Series "From Aim to Impact: Defining Your Marketing Strategy & Plan". This season we've talked through a lot of different marketing channels and how they interact to create a combined marketing strategy. So to wrap...
-
S4 E4 | You Reap What You SEO: AI & The Evolving Search Landscape
Welcome to another mini episode with Tower After Hours! We’ve talked a lot about different campaigns, tactics, and success stories. One of the biggest changes we’ve seen in the last couple of years is the shift in SEO and Search. With the increase in AI usage, we’ve seen changes in not only how...
-
S4 E3 | More Than Books: Aligning Strategy & Plan for Community Impact
Welcome back to a new episode of TAH! This month we had the absolute pleasure of sitting down with one of our very own clients, Library System of Lancaster County. Continuing on our theme of knowing your Marketing Strategy vs. Marketing Plan, we dive into one of our favorite campaigns. Looking...
-
S4 E2 | Strategy to Stability: Making Email Your Marketing Anchor
Welcome back to Tower After Hours! Season 4: Defining Your Marketing Strategy & Plan This episode is showcasing what should be anchored in every marketing strategy – email. Rather than chasing constant change, it’s better to lean into email’s stability and focus on doing the fundamentals well....
-
S4 E1 | From Aim to Impact: Defining Your Marketing Strategy & Plan
Welcome back to Tower After Hours! After our hiatus, we’re excited to get back into it and start off Season 4 in the New Year. In today’s episode, we’ll introduce the overarching idea of Season 4: How to differentiate your marketing strategy from your marketing plan. In the rest of Season 4…
more -
S3 E5 | The Psychology of Copy That Converts
Welcome back to the final episode of Tower After Hour's Season 3: Digital Marketing Psychology. It's been such an informative and interesting season learning from only the best! In this episode we will be discussing how words can do more than inform, they can provoke, persuade, and convert. We...
-
S3 E4 | Marketing by Design: The Power of Color
Color isn’t just decoration, it’s communication. In this episode with our very own Art Director, David Kimmick, we dive into the fascinating world of color psychology and how it shapes marketing strategy. From cultural and societal influences to the emotional impact of specific hues, we explore…
more -
S3 E3 | Psychology of the Customer Journey
Welcome back to Tower After Hours! Today, we’re diving into something that every marketer is feeling but few have fully wrapped their heads around: the evolving complexity of the sales funnel in the age of information overload. We’re thrilled to be joined by Tina Bartos, Director of Sales for…
more -
S3 E2 | Navigating Social Algorithms & Trends
Welcome back to another episode in our Digital Marketing Psychology season! Today, we’re diving into the ever-evolving world of social media—where trends shift overnight, algorithms keep us on our toes, and strategy is everything. If you’re a Lancaster local—or just looking for fun things to do…
more -
S3 E1 | Understanding Your Audience's 'Why'
Welcome back to Season 3 of Tower After Hours! To kick off our new season discussing Digital Marketing Psychology we needed to start with the basics: Understanding Your Audience. Consumer decisions aren’t random—they’re shaped by emotion, logic, scarcity, authority, and more. But one of the…
more -
TAH Season 3 Trailer
Welcome to a very new season of Tower After Hours. We’re jumping into season 3, Digital Marketing Psychology: Standing Out in a Saturated Industry. So over the next few episodes, we’ll be looking at the relationship that psychology plays in digital marketing. Talking with both external guests…
more -
S2 E6 | Lamphouse: Home For The Holidays
As the year 2024 comes to an end, so does our second season of Tower After Hours. Thank you to all who have listened along the way and heard from our amazing guests this season. We hope you were just as inspired as all of us here at TAH. This final episode we're joined by an incredible guest who...
-
S2 E5 | Foster The Foodie: The Ultimate Food Cheerleader
Feeling hungry right before a holiday with some of the best dishes of the year? This episode will make your stomach growl a little louder. Lily and Alex sit down with Corinne Foster, the Development and Communications Manager at Lancaster County Food Hub — though, some of you might know her best…
more -
S2 E4 | Strasburg Rail Road: Historic Tracks, Modern Magic
Strasburg Rail Road is one of the top 3 tourist attractions in Lancaster County because of its historic reputation as the longest operating passenger railway in the United States. But there so much more to this destination than what you might think. From holiday trains and escape rooms to...
-
S2 E3 | Discover Lancaster: A Tourism Tell-All
Can you believe we're already halfway through season 2? Discover Lancaster has the amazing charge of bringing people into Lancaster County to explore everything from Amish Country, downtown city haunts, to the beautiful nature in between. In this episode, we sit down with Tori and Courtney from…
more -
S2 E2 | Prima Theatre: A Vibrant Hub For The Community
This month the TAH pod is joined by the Founding Executive Producer of Prima Theatre, Mitch Nugent. Situated on the West Side of Lancaster City, Prima Theatre offers innovative theatrical experiences that the entire community can engage in. We learn about how Prima came to be what it is today...
-
S2 E1 | Unique Lancaster Experiences: Tourism with a Fresh (& Tasty) Lens
In the first episode, we sit down with Kendra Frazier, Founder of Unique Lancaster Experiences. Through a series of tours and other excursions, Unique Lancaster Experiences helps spotlight minority owned businesses and Lancaster City's rich history. Before the episode, the TAH team experienced…
more -
TAH Season 2 Trailer
Welcome to season 2, where we break down the marketing behind your favorite Lancaster events. In this 6-episode series, we'll be sitting down with some skillful marketers who specialize in a unique marketing niche: selling the experience. From building that initial buzz to retaining engaged…
more -
S1 E6 :: How Schreiber Transforms Lives Through Non-Profit Initiatives
As you may have heard, Tower is hosting their first charity golf tournament in August 2024! We're really excited to bring Danielle Sunday & James DeBord on the podcast to talk about Schreiber Center for Pediatric Development, our charity partner for the tournament. We dive into the personal and...
-
S1 E5 :: How to Elevate Your Brand
Tower announced a complete rebrand including a new logo and website. A lot of time and effort has gone into this! Lily and Alex chat with Tower's Content Team Lead, Grace Hurst, and Art Director, David Kimmick about the process behind this rebrand and how their visions came to life.
-
S1 E4 :: How Relationships Can Nurture Your Marketing
Lancaster County has a plethora of non-profit organizations who work tirelessly to make our community better. On this episode, Lily and Alex sit down with Sandy Gambone and Lauren Radcliff, Business Ambassadors and the Advancement Team at Water Street Mission. The gals chat through the…
more -
S1 E3 :: How To Grow Your Passion
At Tower, we embrace passionate marketers, and Alex Davis is a perfect example of that. With an intense passion for bettering himself and learning that latest in SEO best practices. We'll talk through growing your passions, finding balance, and developing professional and personal niches.…
more -
S1 E2 :: How Spooky Nook Sports is Building the Next Generation of Athletes
In this special Super Bowl Episode, Lily and Alex talk with Mackenzie Bender, Corporate Director of Marketing & Partnerships at Spooky Nook Sports about her favorite Super Bowl commercials. We'll also discuss how Spooky Nook events have changed and adapated since the COVID pandemic and the future...
-
S1 E1 :: How One Connection Can Change the Trajectory of Your Career
Welcome to Season 1 where across 6 episodes, we meet with guests from various backgrounds in Lancaster County who support and uplift individuals and the business community. From well-known Lancaster businesses, nonprofits, and even our own agency, we’re diving into how these marketers use…
more -
TAH Season 1 Trailer
Welcome to Season 1 where across 6 episodes, we meet with guests from various backgrounds in Lancaster County who support and uplift individuals and the business community. From well-known Lancaster businesses, nonprofits, and even our own agency, we’re diving into how these marketers use…
more -
Episode 74: Holiday Wrapped :: Mean Girls, Free Kisses, & Sympathizing with a Venus Flytrap
A Holiday Special for you and yours! Alex, Lily, and Marisa sit down for this Holiday Wrapped edition of the show to end out the year. We discuss some of our favorite and most memorable holiday campaigns from this year and few that have stuck around for the long haul. Happy Holidays from Tower...
-
Episode 73: The Year 2040, Ryan Reynolds, and the Silver Tsunami
Continuing our conversation from last episode, we dive into the future of the Lancaster Chamber. We hear about some new initiatives, how you can get connected with your own Chamber, and how this group is so vital to our businesses and residents.
-
Episode 72: From Two Millennials to Two Gen Z's: How the Lancaster Chamber is Making Worldwide Waves
The Tower After Hours girlies sit down with the hosts of "What's on Tap, Lancaster?" podcast to discuss the past, present, and future of the Lancaster Chamber. Covering topics that range all the way from sour beers and The Annual Dinner to the inspiring work that Molly and Ashley are doing to…
more -
Episode 71: Behind the Design – Breaking Down the Creative Process
We sit down with Kimmick and Kelly, two designers on Team Tower to talk about their creative process and how they might be different. We dive into it all, how to get out of a creative rut, what font you would be, and a very special design project our team has been working on!
-
Episode 70: Shaking Hands & Taking Names
While some of us are at our desks, others are out and about bringing in new clients. It's true, without Biz Dev we wouldn't be in business. We talk networking, marketing automation, and how to give a pitch with confidence with our Biz Dev Queen, Erica Rutter.
-
Tower After Hours Trailer
For more behind the scenes of Tower After Hours, follow our socials! Instagram :: https://www.instagram.com/towermarketing/ Facebook :: https://www.facebook.com/TowerMarketing Linkedin :: https://www.linkedin.com/company/tower-marketing-lancaster-pa
-
Episode 69: Maximizing Your Strengths and Becoming the Best You with Brianna Campbell
Lily and Alex sit down with Gallup certified Strengths Coach, Brianna Campbell. She teaches us all about how our strengths are a part of who we are, and how we can use them to become better both professionally and personally. Join in on the Buzzfeed Quiz ::...
-
Episode 68: What to Expect As We Transition to GA4
Lily and Alex sit down with Trevor, our GA4 guru, to answer all the burning questions we have about the transition from Universal to GA4. Sign up for our podcast newsletter to stay in the loop :: https://www.towermarketing.net/podcast/
-
Episode 67: What We've Learned in the Past Year as Content Writers
The world of content marketing is constantly evolving, so Lily and Alex sit down and chat through some of the top things they've learned in the last year as Content Writers. We'll tell you all about the big successes we've had, and the major fails *insert facepalm emoji here*.
-
Episode 66: Dealing with Imposter Syndrome as a Leader
Doubting your skills, talents, or accomplishments? You're not alone. Likely, everyone's battled with the imposter phenomenon at some point in their career. And imposter syndrome can compound when you step into a leadership role. That's why we're joined by Kelly Howard, Account Executive, as we...
-
Episode 65: Growing an Agency & Building a Brand
Some heavy hitters at Tower join us for this months podcast where we discuss the story of taking the business from what it was to what it is today. This episode we will be digging into the stories from the past and insights into the working relationship between our CEO and Client Success Manager.
-
Episode 64: Content & ChatGPT - How We Can Work Together
We sit down with Grace to talk about how to use ChatGPT as a tool, rather than something content writers and other digital marketers should be wary of. Will these AI tools eventually take over human writers? The After Hours crew goes through the pros and cons of ChatGPT and the importance of...
-
Episode 63: Don't Take It Personal — Managing Different Personalities In The Workplace
Managing different personalities in the workplace is hard. But the quality of work and overall success of your company is dependent on how your team is able to interact. Your new co-hosts, the Content Queens, sit down with Office Manager, Marisa, to break down some tried and true methods to…
more -
Episode 62: When Does a Person Become a Brand? Talking Managed Social Media Accounts
The team talks branding and the positives and negatives of curated content and serene social media accounts. Lily tries to knock her microphone down. Alex has leather pants on. And Danny's still stuck in the 2000s. They also share some of their favorite clapbacks on Twitter, and Alex and Lily…
more -
Episode 61: Scary Good Marketing Examples — Reverse Selfies, Owls, & Chipotle
Danny sits down with Grace, Alex, and Lili from Tower Marketing's Content Team to talk marketing examples so good... they just might scare (and inspire) you.
-
Episode 60: Will The Cookies Crumble? Edward Snowden, Big Brother, And Cookieless Tracking In GA4
Trevor, Lauren, and Danny sit down to talk about cookieless tracking, SEO, and GA4.
-
Episode 59: Good Design, Bad Design, and Pantone's Color of the Year
Danny, Alli, and Kimmick talk good design, bad design, and what Pantone's Color of the Year has to say about it.
-
Episode 58: Is Email Marketing Right for You?
On episode 58 of Tower After Hours, Danny chats with Grace (Content Team Lead) and Danae (Email Marketing Specialist) to talk all things email. The Team discusses how to determine if email marketing is right for you, how to get started, and what to do (and what not to do) when you're looking to...
-
Episode 57: Celebrating 25 Years of Tower with Mike Matus & Andy Mull
We're celebrating 25 years of Tower! On episode 57, Mike and Andy take us through the origin story of Tower Marketing (known then as Tower Data Systems). We talk about how it began, how they landed on the name "Tower", and how the ups and downs helped make it the agency it is today. Enjoy.
-
A Holiday Greeting from Tower Marketing
Here at Tower Marketing, we're taking a small break from After Hours for the holiday season. We'll be back in 2022 with a list of topics we're really excited about, but in the meantime, we wanted to wish you a Merry Christmas, Happy Holidays, and a wonderful New Year!
-
Episode 56: Pros and Cons of WordPress
In episode 56 of Tower After Hours, Danny sits down with Rachel and Tim from the web development team to talk about the pros and cons of WordPress. We talked about its history, why it's so popular, and also touched on some of Rachel and Tim's favorite plugins that make a coder's day-to-day a…
more
We're indexing this podcast's transcripts for the first time — this can take a minute or two. We'll show results as soon as they're ready.
No matches for "" in this podcast's transcripts.
No topics indexed yet for this podcast.
Loading reviews...
ABOUT THIS SHOW
Welcome to Tower After Hours, a digital marketing podcast from the team at Tower Marketing in Lancaster, PA. Check out our past three seasons and more where we have discussed all things digital marketing in the context of Experiences, Psychology, and meeting with our very own Business Neighbors in Lancaster, PA. We know we learned so much while making all of these episodes and we hope you do too. Enjoy!
HOSTED BY
Tower Marketing
Loading similar podcasts...
Frequently Asked Questions
How many episodes does Tower After Hours have?
Tower After Hours currently has 100 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is Tower After Hours about?
Welcome to Tower After Hours, a digital marketing podcast from the team at Tower Marketing in Lancaster, PA. Check out our past three seasons and more where we have discussed all things digital marketing in the context of Experiences, Psychology, and meeting with our very own Business Neighbors in...
How often does Tower After Hours release new episodes?
Tower After Hours has 100 episodes. Check the episode list to see recent publication dates and frequency.
Where can I listen to Tower After Hours?
You can listen to Tower After Hours on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts Tower After Hours?
Tower After Hours is created and hosted by Tower Marketing.
URL copied to clipboard!