PODCAST · business
Traction: How Startups Start | NextView Ventures
by NextView Ventures
From early-stage VC NextView Ventures, Traction is a show about all the creative, clever, unusual, and downright brilliant ways entrepreneurs scrap their way to early results. These are stories you don't often hear despite being crucial to every startup.Founders, startup execs, media members, and investors are interviewed, with a unique spin and sound.Subscribe for these shows and more content like it at ViewFromSeed.com
Episodes
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The Idea Maze: Five Key Takeaways from Year 1
After our first year of The Idea Maze, we wanted to share five key takeaways that we have distilled from these converations. Listen now to host Rob Go break down the most significant lessons he learned from past episodes. If you enjoy this episode, please be sure to subscribe to The Idea Maze.
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Bonus Episode: The Idea Maze with Mike Salguero of Butcherbox
Hello Traction Listeners! Did you know we have another podcast, The Idea Maze? Hosted by Nextview Co-Founder Rob Go, each episode gives us an intimate, unfiltered look at a founder's journey through the twists and turns of the idea maze. We're sharing a favorite episode from Season 1 featuring…
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NextView All-Hands: Redesigning the Everyday Economy
In a very special episode of Traction, we sit down as a team and discuss the new mission of the firm and talk through B2C and B2B examples of the Everyday Economy. We learn what commonalities exist among founders who are redesigning that economy, and the NextView partners share their perspectives...
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Powerful Mental Models for Product-Market Fit & Beyond (Andy Rachleff, Wealthfront)
On the podcast today, NextView cofounder Rob Go sits down with Andy Rachleff, VC veteran and the president, CEO, and executive chairman of Wealthfront. They talk about how Andy came up with the term product-market fit, how he applied his own lessons (and updated them) in building Wealthfront, and...
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#46: Starting Your Influencer Marketing
Today, Samantha Howe of Grove Collaborative shares her in-depth knowledge of a massive trend in marketing: working with influencers. You'll hear how to get started, approach influencer in your space, and measure impact. Jay and Samantha also rant against some of the less effective but common...
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#45: How to Grow a Growth Team (Fareed Mosavat, Slack)
On the show today, Fareed Mosavat shares his experiences on growth teams for Slack, Instacart, and RunKeeper. We learn from his approach but also extract valuable lessons about where growth jobs actually fit into your overall organization. Follow Fareed on Twitter: https://twitter.com/far33d…
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#44: Thinking Bigger, Better, and Bolder (Shan-Lyn Ma, Zola)
Today's episode features a fast-rising company led by Shan-Lyn Ma. Her startup, Zola, is changing the way people purchase gifts for brides and grooms. Anyone who has ever experienced the insanity of wedding season -- whether attending as a guest or planning your own -- knows just how stressful…
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#43: Vetting & Working with Cofounders (Wayne Chang, Jeff Seibert)
Wayne Chang and Jeff Seibert are the cofounders of Crashlytics, which Twitter acquired in 2013. Today, as angel investors, they see dozens of entrepreneurs every quarter, and they've joined the show today to help us answer some tough questions: How should you structure communication with your...
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#42: Hacking Growth with the Right Process (Sean Ellis & Morgan Brown)
Sean Ellis and Morgan Brown are entrepreneurs, growth experts, and co-authors of the book Hacking Growth. Today, we talk about this notion of growth hacking and debunk some myths, then walk through a smart process you can use to start running a growth engine strategically, instead of seeking…
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#41: Finding Brilliant Engineers in Unconventional Places (Christina Sass, Andela)
Christina Sass is co-founder and COO of Andela, a company that locates, trains, and staffs world-class engineers in Africa for hire by tech companies in the US and elsewhere. They've sparked a movement, cracked the code on finding great coders, and have attracted investors like Mark Zuckerberg....
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#40: Science, LeBron James, and Long Sales Cycles (Will Ahmed, WHOOP)
Will Ahmed is the CEO and co-founder of WHOOP, a fitness tech startup working with high-performance athletes. Their users include LeBron James, Michael Phelps, pro teams like the Boston Red Sox, and thanks to a deal with the NFL Players' Association, every pro football player across the nation....
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#39: Building Something Special in Somewhere Crowded (Ellen Chisa, Lola)
Ellen Chisa is VP of product at Lola, a travel company combining the human element of travel agents with smart technology. While some entrepreneurs build their products in markets that feel wide open for the taking, travel is one of those industries with tons of noise and competition. So how does...
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#38: The Coming Ubiquity of Voice (Adam Marchick, VoiceLabs)
Adam Marchick, CEO of VoiceLabs, sees the disruptive force on the horizon that is voice technology. Whether it's voice-based apps or voice inputs and outputs, all of us in tech should be watching this trend, and Adam is at the forefront of it. Adam has led a remarkable career, spanning six...
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#37: Bucking Trends Instead of Following Them (Chad Laurans, SimpliSafe)
Chad Laurans is the CEO of SimpliSafe, a large and growing tech company located in the Boston area. Years ago, in the span of 30 days, three of Chad's friends were robbed. The companies that should serve them well in those moments were anything but helpful, comforting, and simple to work with.…
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#36: Hiring Tech Talent as a Non-Tech Founder (Dan Reich, Troops)
Dan Reich is the CEO and co-founder of Troops, a company bringing artificial intelligence to your sales team's workflow, right in Slack. (Disclosure: NextView is an investor in Troops.) Today, we discuss Dan's smart process hiring his early technical talent -- both leadership and front-line...
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#35: Biz Dev Roles - What the Actual Heck? (Kristen Craft, Ovia Health)
Kristen Craft is VP of business development and marketing at Ovia Health. For this episode, Jay sat down with Kristen while she was head of biz dev at video platform company Wistia. They talk about what business development roles actually do for their companies, and when and why a founder would...
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#34: Growing the Supply Side of a Marketplace [Mike Russell, Paintzen]
Mike Russell is the CEO and co-founder of Paintzen, a NextView-backed company based in New York. Over the last couple years, they've experienced strong growth for their marketplace business, and today, we dive deep into the weeds of how Mike and team grew the business. More specifically, we learn...
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Gotham Alpha #5: NYTech's Diversity Gap and How To Fix It (Alex Qin, Skillshare)
This episode features two concerned and proactive members of New York's tech-startup community laying bare the facts and solutions to the problem of diversity in the local tech workforce. On the show today, Tim talks to Alex Qin, Skillshare engineer and founder of Code Cooperative. Follow Alex -...
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#33: How to Build a Marketing Team from Zero (Mike Volpe, Cybereason)
This episode features two veteran marketers going deep into the ins and outs of building an initial marketing team from scratch. On the show today, Jay talks to Mike Volpe, CMO of Cybereason and former CMO of HubSpot. Follow Mike - http://twitter.com/mvolpe Follow Jay…
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#32: Where Brand Marketing Fits (Nancy Go, Wayfair)
When you hear "brand marketing," what do you think about? Maybe big brands, big budgets, or even big wastes of money and time as a startup, right? But what if brand marketing could help you get actual results, whether that's user acquisition or raising a Series A? In this episode, we talk to the…
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#31: The Meta Ep (Jay Acunzo, NextView + Jenny Jao, HBS)
In this episode, we mix things up. Jenny Jao of Harvard Business School digs into the making of Traction with host Jay Acunzo. How does it fit into the overall strategy behind NextView Ventures? How should other entrepreneurs produce winning podcasts or content in general? What caused Traction to...
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#30: Working IN vs ON Your Startup (James Reinhart, thredUP)
What does the evolution from founder to CEO look like? And how does an entrepreneur balance working IN the business early to tinkering ON the business as it grows? How early does that mentality need to start? Today, we talk to the co-founder and CEO of thredUP, one of the largest and...
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#29: Disrupting Disruptors (Matt Ruby, Vooza)
Today, we talk to startup legend and self-made millionaire, Matt Ruby, founder of Vooza -- thought leader, disruptor, and the next Steve Jobs. Alright, alright, so none of that is true -- but we DO talk to a guy named Matt Ruby who parodies the startup world through his video production company,...
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Arguing with VCs with the CEO of Mattermark [Rebroadcast]
In this episode, Danielle Morrill, the CEO and co-founder of Mattermark, shares her company's origin story, including how they created an addicting, ubiquitous newsletter read by VCs and entrepreneurs everywhere. You'll also hear... 1) Why a TV show inspired Danielle to launch a media company…
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Gotham Alpha #4: Shai Goldman, SVB NYC
NextView's NYC podcast rolls on with NYC-based principal and host Tim Devane. Today, Shai Goldman, one of the most active community builders in NYC Tech, on his background, the evolution of the local startup scene ... and who he'd draft to an all-startup pickup basketball game. Follow Tim and…
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#28: The Shape of Traction (Rob Go, NextView cofounder)
Rob's recent Shape of Traction blog post explores a big problem in gaining initial traction. You can find the post below, as well as David Beisel's Part 2. In this episode, Jay Acunzo talks with Rob about how to make heads or tails of this "traction" stuff. SHAPE OF TRACTION, Part 1:...
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Gotham Alpha #3: Eli Bronner, Growth at AngelList
In this episode of Gotham Alpha, AngelList's Eli Bronner joins NextView principal Tim Devane to discuss NYC Tech's growth and energy, why he chose to start a company in New York, how TechStars started in town, and what founders should know about building early teams through AngelList. Gotham…
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#27: The Biggest Reason Startups Fail (Reboot Series)
In Part 2 of our series of episodes with Reboot, Jay plays skeptic to Dan Putt's insistence that you should actively work on communication and the "softer stuff" at your startup. Don't miss Dan's response. Then, the guys talk about the biggest reason startups fail (based on a study of 10,000...
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#26: Unspoken Cofounder Issues (Reboot Series)
What happens when you and your co-founder experience conflict or strife but don't address it up front? When something festers and is ready to boil over, how do you bring it back down to a good place? This is Part 1 in a series of Traction episodes about the ups and downs of being an entrepreneur....
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#25: The Technical Side (Yoav Shapira, CTO/Investor)
NextView's Rob Go talks with Yoav Shapira, a longtime tech leader in the Boston startup community. Yoav was first employee at CarGurus, a founding executive of HubSpot, CTO at Happier, CTO at Jana, and more. Today, he shares the evolution of what it means to lead a startup from the technical side.
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NYC Tech Series #2: Pillar Tech Companies
In the second episode of our NYC Tech-focused series, NextView principal Tim Devane and VP of platform Jay Acunzo talk about the tech companies most likely to ascend to the status of "pillar" tech company. They also explore why many we consider pillars may not be, and what makes such a company in...
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#24: What's the Problem? (Nadia Boujarwah, Dia&Co)
Startups are exciting for any number of reasons, not least of which are all the fresh new ideas for products and various approaches to doing the work. But we forget that building successful startups is not actually about coming up with ideas. Instead, it's about finding problems, figuring out...
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#23: Make a Life, Not a Living (Jesse Middleton, WeWork)
Go inside the thinking behind a $16B startup -- worth more than Twitter, Pinterest or Dropbox as of this recording. Today's guest, Jesse Middleton, is a co-founder of WeWork Labs, the company's global startup incubator, and currently the head of WeWork X, which includes Labs and also the new…
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NYC Tech Series #1: Melting Pot Problems
In the first episode of our NYC Tech-focused miniseries, NextView principal Tim Devane and VP of platform Jay Acunzo talk about the biggest problem and opportunity facing NYC Tech -- namely, successful and liquid entrepreneurs fleeing tech for other industries. Follow @tdevane and @jayacunzo on...
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#22: Landing Pages That Convert (Oli Gardner, Unbounce)
Oli Gardner is the co-founder of Unbounce, a platform that helps you build, test, and optimize landing pages to convert customers. Today, he spends most of his time writing and speaking and is arguably the best source on the planet for learning about how startups can create landing pages that...
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#21: How Startups Sell to Main Street (Angus Davis, Upserve)
Last time, we heard from a CEO about how startups can sell to big brands and enterprises. This time, Angus Davis, the founder and CEO of Upserve (fka Swipely) shares stories and tactics around selling to Main Street businesses. As a startup that sells to later adopters of technology or very small...
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#20: How Startups Sell to the Enterprise (Joe Coleman, Contently)
The prospect of selling a new product from an "unproven" business into a large corporation can seem daunting. But startups launch all the time as enterprise-focused entities. Still, that doesn't make the situation any easier, so in this episode, Joe Coleman, cofounder and CEO of Contently, gets…
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#19: Rebranding a Startup (Liz Wessel, WayUp)
Oh what's in a name? Your startup's name and branding become objects that represent your passion, pride, and determination. But startups change their names more often than their founders or teams might like, despite all the love for their current incarnation. So ... why? What causes that? What...
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Special Edition: The State of NYC Seed (Rob Go & Tim Devane)
NextView's Rob Go, Tim Devane, and Jay Acunzo break down the key findings, themes, and stories from the firm's new report, The State of NYC Seed. Find the full report and SlideShare here: http://nextviewventures.com/blog/state-of-nyc-seed/ Twitter handles from the show: @RobGo, @TDevane…
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#18: Skype-Side Chat - Content First, Product Second (Joe Pulizzi, CMI)
When looking back at the seed stage of their companies, lots of guests on Traction will cite the same regret: "I wish I started content marketing sooner." Today, we talk to the man who coined the term, Joe Pulizzi, founder of the Content Marketing Institute, an education and training organization...
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#17: Go Home, Clickbait, You're Drunk (Tony Haile, Chartbeat)
There's no denying the sheer creative power of the internet, but too often, it turns into a race to the bottom -- more clicks (and therefore more clickbait), more pageviews, more impressions, more ads. When Tony Haile first became CEO of Chartbeat, the analytics startup based in New York City, he...
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#16: Building Startups City-by-City (Justin Robinson, Drizly)
Justin Robinson, co-founder of mobile startup and liquor delivery app Drizly, talks about some of the ridiculously non-scalable things they had to do just to get their business off the ground in the right way. In addition, he'll share some tactics and stories around being a location-based startup...
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#15: Skype-Side Chat on Data Science & Inventing the Future (Hilary Mason, Fast Forward Labs)
Hilary Mason, founder at Fast Forward Labs and Data Scientist in Residence at Accel Partners, debunks some of the myths around startups being "data-driven." In addition, she tackles some complex but critical topics and translates them for the rest of us. This episodes includes... 1) A clear...
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#14: How Hardware Startups Get Traction (Ben Einstein, BOLT)
Ben Einstein, Founder/Partner of BOLT, an early-stage VC investing in hardware startups, shares the stories of several connected devices and hardware companies and their tricks and challenges. We compare and contrast software to hardware in this episode, examining three core aspects of building…
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#13: More Women. Fewer Trolls. Better Internet. (Sandi MacPherson, Quibb // 50/50Pledge)
Sandi MacPherson, Founder of Quibb, a private community of tech tastemakers sharing professional content and discussions, tells the story of creating an application-only social network. She also shares her vision for an important project helping address the lack of women in tech: the 50/50…
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#12: The Book of Traction (Gabriel Weinberg, Duck Duck Go)
In this episode, Gabriel Weinberg, CEO of Duck Duck Go and author of Traction, the book (no connection to this show), shares the story of building a search engine to compete with Google, battle privacy concerns, and gain initial traction with an atypical product. You'll also hear... 1) The...
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Up Next, More Exciting Things...
Exciting times ahead! Just a quick preview. Send us feedback anytime by tweeting me @jayacunzo
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#11: Arguing with VCs (Danielle Morrill, Mattermark)
Danielle Morrill, CEO of Mattermark -- In this episode, Danielle shares her company's origin story, including how they created an addicting, ubiquitous newsletter read by VCs and entrepreneurs everywhere. You'll also hear... 1) Why a TV show inspired Danielle to launch a media company, not…
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#10: Can't Code? Smart Ways to Execute Regardless (Vin Vacanti, Yipit)
NYC's Vin Vacanti of Yipit -- In this episode of Traction, we tell the story of Vin Vacanti, co-founder/CEO of Yipit (daily deals aggregator) and YipitData (analyzes web data for institutional investors). This episode features a really great story with some very tangible lessons and tactics that...
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#9: How a Paper Product Sparked a Digital Movement (Scott Belsky, Behance & Adobe)
Scott Belsky -- co-founder/CEO of Behance. Brand. Mission. Emotion. These are things that, perhaps surprisingly to some, are still not widely preached, taught, accepted, or built around by investors and tech entrepreneurs alike. But in this episode, Scott Belsky talks about their critical...
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ABOUT THIS SHOW
From early-stage VC NextView Ventures, Traction is a show about all the creative, clever, unusual, and downright brilliant ways entrepreneurs scrap their way to early results. These are stories you don't often hear despite being crucial to every startup.Founders, startup execs, media members, and investors are interviewed, with a unique spin and sound.Subscribe for these shows and more content like it at ViewFromSeed.com
HOSTED BY
NextView Ventures
CATEGORIES
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Frequently Asked Questions
How many episodes does Traction: How Startups Start | NextView Ventures have?
Traction: How Startups Start | NextView Ventures currently has 59 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is Traction: How Startups Start | NextView Ventures about?
From early-stage VC NextView Ventures, Traction is a show about all the creative, clever, unusual, and downright brilliant ways entrepreneurs scrap their way to early results. These are stories you don't often hear despite being crucial to every startup.Founders, startup execs, media members, and...
How often does Traction: How Startups Start | NextView Ventures release new episodes?
Traction: How Startups Start | NextView Ventures has 59 episodes. Check the episode list to see recent publication dates and frequency.
Where can I listen to Traction: How Startups Start | NextView Ventures?
You can listen to Traction: How Startups Start | NextView Ventures on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts Traction: How Startups Start | NextView Ventures?
Traction: How Startups Start | NextView Ventures is created and hosted by NextView Ventures.
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