PODCAST · business
Traffic Sources
by Carlos Pacheco
Carlos Pacheco and Tom Martin here, we are two YouTube channel veterans who have worked behind the scenes helping content creators, producers and distributors build hundreds of channels to audiences of millions of followers and billions of views.
Episodes
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The Video Insiders Podcast Ep.53 - Understanding how to monetizing CTV
Earlier this year Carlos got to travel to Denver, Co. to attend Stream TV, a conference focussed on the world of OTT and FAST channels. Denis and Carlos discuss about the experience and what insights were gathered from the experience. Notables: Changes to the YouTube Partner Program: "Starting...
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The Video Insiders Podcast Ep.52 - A Crash Course on CTV (Connected TV) -
We're back after a no so long hiatus between episodes. Let's talk CTV! What is CTV you ask? Some call it Connected TV, but most just call it TV nowadays. Did you know that YouTube is the leader in CTV? Crazy huh? In this episode, Denis schools Carlos on the CTV landscape and Carlos pretends he...
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The Video Insiders Podcast Ep.51 - The Impact of YouTube Shorts
You are not imagining things, this is a new episode of VIP that is hitting your podcast feed! After a long hiatus, VIP returns with some changes. Denis Crushell joins the show to regularly co-host with Carlos Pacheco. We are taking baby steps with the show, we might change the name but our…
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The Video Insiders Podcast Ep. 49 - Trying to Understand YouTube's Algorithm in 2021
Carlos sits down with Jonathan Weilbaecher SVP. Strategy & Audience Development at Little Monster Media Co. to discuss YouTube's evolution, the Algorithm, YouTube Shorts and finally Jonathan's predictions about the direction creators and YouTube are taking in the not too distant future. Connect...
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The Video Insiders Podcast Ep. 48 - Does YouTube Cannibalize Your Other Revenues?
Tom is excited to have a new operations assistant helping him with his backlog. Carlos is busy assisting clients with their Amazon distribution while reassuring other clients about the lower January views. In this episode, the boys explore the numerous benefits of having your content on YouTube…
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The Video Insiders Podcast Ep. 47 - YouTube Hashtags and The Rise of Clubhouse
Happy New Year! What's new? Carlos went from condo living to a big home in rural Quebec, rarely goes outside and is looking at pickup trucks. Tom is managing a full workload and homeschooling due to the lockdown in the UK. Tom celebrates 10 years working on YouTube, Carlos is in his 9th! Hashtags...
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The Video Insiders Podcast Ep. 46 - YouTube 2020 Retrospective & 2021 Predictions
It's December! We made it! 2020 has been a year like no other. Tom gears up for a hectic holiday work schedule. The house is decorated and the radio is playing Christmas music 24/7. Carlos is surrounded by boxes as he gets ready for the big move! This time last year, the boys made some…
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The Video Insiders Podcast Ep. 45 - VidSummit 2020 Recap
Tom is so busy he's hired minions to do his tasks. Carlos is ready to leave the city. Vid Summit 2020 was different being 100% virtual but delivered great value! Tom gave a live talk about increasing your monetization on youtube using the assets you already have. Show links!!…
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The Video Insiders Podcast Ep. 44 - Quibi Down
Tom's in strict lockdown. Carlos is moving from the city to rural Quebec. Quibi, the short-form video platform is shut down after billions invested. The boys take a deep dive and pick apart why they think it was doomed to fail. Show links!! VIP Ep 43 Down with OTT...
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The Video Insiders Podcast Ep. 43 - Down With OTT
Tom is swamped and needs help with the nitty-gritty of his OTT Distribution, What is OTT? What platforms are available? Where do I start? How do you get your content on there? What do you need to get on there? The boys sit down and answer those questions and more. Show links!! VIP Ep # 33…
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The Video Insiders Podcast Ep. 42 - How To Lose a YouTube CMS Content Manager Account
It's been a minute since we sat down to record a podcast. Tom's youtube channels have been going through a rough patch, and Tom is feeling "Meh" about the whole thing! In this episode we discuss: CMS or "Content Management System" the holy grail for YouTube channels and channel managers. Carlos...
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The Video Insiders Podcast Ep. 41 - Bob Jennings
***Pre COVID-19 Recorrding*** Tom announces he'll be speaking at Trafficking Conversion Summit in San Diego headlined by The Terminator himself, Arnold Schwarzenegger! Tom is also working on the biggest pitch of his life! Cross your fingers! Carlos returns to Just For Laughs, working with them on...
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The Video Insiders Podcast Ep. 40 - Gwen Miller VP of Content Strategy for Kin
Tom spices up his studio for the lockdown to accommodate all those Zoom Meetings. Carlos shares the office with his wife and their "Corona Virus Gym!" In this pre-COVID 19 interview, Carlos interviews Gwen Miller, VP of Content Strategy for Kin, a digital media and entertainment company that...
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The Video Insiders Podcast Ep. 39 - Paul Sampson CEO / Co-Founder at Lickd
Lockdown!?? What Lockdown? Not for these guys. The boys are out and about and feeling awkward. Tom goes to the beach and ventures into central London, for food and drinks, Carlos goes to a drive-in movie and takes the family on a picnic. Carlos' much, much much, better half successfully launched...
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The Video Insiders Podcast Ep. 38 - YouTube is Cleaning House
Summer has arrived and everyone is excited things are opening up. Carlos has spent enough money during the quarantine to start his own gym! Tom finally gets his hot tub! Yes, you read that right!... it makes sense since he's in a world of copyright claims, disputes, ownership conflicts with his…
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The Video Insiders Podcast Ep. 37 - Viewer Satisfaction on YouTube
3 months into lockdown restrictions are loosening up and things are seemingly back to normal. CPM's are back up and stabilizing, everyone's happy! Until a few of the YouTube channels we work on experienced a significant drops in traffic. After a little poking around, a post on Reddit and with the...
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The Video Insiders Podcast Ep. 36 - YouTube Analysis on Views and CPMs During the Pandemic
We're on week 8 of lockdown and like many out there we're dealing with cabin fever and anxiety of what's happening but keeping-on in an effort to keep our minds busy and counting ourselves very lucky to be working. Taking a break from the interview show we decided to record a quick update on us…
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The Video Insiders Podcast Ep. 35 - James Creech Rolls a Paladin
Hello video insiders! Hoping that you're keeping safe and sane. Like many of you, we're just keeping on, keeping on doing our work, plugging away during these quarantine times. This week we welcome James Creech from Paladin Software as our first ever 3 people real-time interview. James is the...
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The Video Insiders Podcast Ep. 34 - Tubular Trends with Denis Crushell
Welcome to a new corona-times Video Insiders podcast episode. This week we welcome Denis Crushell to the show to talk trends and analytics. Denis is the international managing director at Tubular Labs stands head and shoulders above the competition in terms of web video analytics. Tubular Labs is…
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The Video Insiders Podcast Ep. 33 - Brenda Bisner on Creating a Safe Streaming Environment for Kids
We're back, we're recording from our cushy home bunkers weathering physical distancing but still keeping up with our podcast and our work. This week we welcome Brenda Bisner, who is the Chief Content Officer of Kidoodle.TV (Owned by A Parent Media Co. Inc.). Brenda is highly passionate about...
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The Video Insiders Podcast Ep. 32 - Brendan Gahan, The Chief Creator Marketing Officer
This week we welcome a true influencer insider Brendan Gahan to the show. Brendan is a veteran in the world of marketing, online creators and influencer marketing. He's a partner and the chief social officer at Mekanism, working with Fortune 500 brands on their YouTube influencer and community...
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The Video Insiders Podcast Ep. 31 - How the Pandemic Is Affecting Video Creators
Hoping that this update finds you in good health. Our lives and work have been affected by the coronavirus pandemic so we decided to produce a podcast about how it's impacting us and how it impacts online views and video creators. Show notes and links of topics we discussed on the podcast.…
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The Video Insiders Podcast Ep. 30 - Stuart Reynolds AKA Brittlestar is Your Mom's Favourite Creator
*Special note: This episode was recorded in early February 2020 and much has changed since, like many conferences, Social Media North has been postponed* Stuart Reynolds, aka Brittlestar, might not be a name you've heard of; he's not even a YouTube creator. Carlos likes to call him Canada's…
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The Video Insiders Podcast Ep. 29 - The OG of Social Video Marketing and SEO
We're very happy to welcome the OG of video SEO Mark Robertson. Mark was one of the very first SEO industry leaders to go all-in on digital video and the first to coin the phrase "social video marketing". He was the founder and CEO or REELSEO.com, Currently the advisory board member and Industry...
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The Video Insiders Podcast Ep. 28 - Kade Dworkin and Finding When Was That Said
Kade Dworkin has been around the YouTube ecosystem almost since the start. Working at places like Revision3 and the early days of VaynerMedia he's seen it all. He joins Tom with some reminiscing on the early days as well as what he's focussed right now with closed captions and his new project…
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The Video Insiders Podcast Ep. 27 - Building a business on YouTube and the future holds for us
In this week's podcast, we thought we'd update the audience on changes regarding our work, what we have planned for 2020 and some insights on what's going on in the world of video creators. Episode timeline: [0:40] - Quick catch-up on what we've been up to and how COPPA is effecting YouTube...
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The Video Insiders Podcast Ep. 26 - Matt Gielen, The Monster of YouTube Audiences
This week we welcome a 3rd grizzled YouTube expert Matt Gielen to the Video Insiders. Matt is YouTube growth strategist and the founder of Little Monster Media Co He has years of experience in audience development for Federator Networks as director and also VP of programming and audience...
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The Video Insiders Podcast Ep. 25 - 2019 YouTube retrospective, 2020 Predictions
As 2019 comes to a close Tom and Carlos look back on the first year that was for The Video Insiders Podcast. What happened in the world of online video during this year and their predictions for 2020. Episode timeline: [0:33] What's the word on the street, what's keeping us busy. [3:25] Tubebuddy...
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The Video Insiders Podcast Ep. 24 - Affiliate Marketing for Creators
Affiliate marketing is an old school tactic that many online marketers use to generate additional revenue from online sales. So it's surprising that many creators and companies don't use this tactic as part of their video content strategies. Tom had a chance to sit down with Jesse Lakes who's the...
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The Video Insiders Podcast Ep. 23 - LinkedIn Video and LinkedIn Live
This week's Video Insiders podcast episode is all about LinkedIn and what kind of potential this platform has for online video creators. Carlos and Tom have their doubts on the viability of the platform but don't have enough experience on it to give advice. Tom had the chance to talk with…
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The Video Insiders Podcast Ep. 22 - Buying Video Views on YouTube
This week Carlos talks about his experience using Google Ads to boost YouTube views on channels. Carlos has been using Google Ads (previously called Google AdWords) for many years and knows the advertising landscape pretty well. We discuss how running ads can negatively affect a channel and what...
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The Video Insiders Podcast Ep. 21 - A VidSummit 2019 Recap
Tom's back from VidSummit 2019 and gives Carlos a recap of how it went, what's new with online creators and how the conference is evolving now that MrBeast is a co-owner. Topics of discussion: What is VidSummit? What's new now that MrBeast is a part-owner? The value of going to a conference. How...
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The Video Insiders Podcast Ep. 20 - Teespring, YouTube Partnership with Chris Elsheeky
This week Tom sits down for a one to one conversation with the director of creator growth at Teespring Chris Elsheikhi. Chris and Tom discuss the exclusive partnership that Teespring has with YouTube. How they work with the platform and creators to help diversify monetization and income as well…
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The Video Insiders Podcast Ep. 19 - The FTC Ruling, Kids Content on YouTube
This is a big one so let's get straight to the point. On September 4th, 2019 the Federal Trade Commission announced that Google and YouTube Will Pay Record $170 Million for Alleged Violations of Children's Privacy Law. This is the It's the largest COPPA fine in history and will fundamentally…
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The Video Insiders Podcast Ep. 18 - What Content Dominates YouTube
It's September, which means summer is officially over and the video insiders are back with a new podcast. This week Tom and Carlos discuss the types of content that dominate on YouTube. The episode was inspired by a blog post called What content dominates on YouTube? written by Rasty Turek who is...
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The Video Insiders Podcast Ep. 17 - Protecting Creators with SuperBam
This week we welcome Rian Bosak to the show. Have we finally reached a point where creators can find real value from working with an MCN? Rian has been working in the digital industry for almost ten years, working for MCN's such as Style Haul as Head of Deployment and VP of operations for...
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The Video Insiders Podcast Ep. 16 - Why Are We Not On YouTube
One of the questions we get and often ask ourselves is why as YouTube experts we aren't on YouTube ourselves creating content. Thats a question that we've have struggled with over the years and there are many reasons for us not creating YouTube videos on a regular basis. On one end both of us…
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The Video Insiders Podcast Ep. 15 - Is YouTube Just a Platform?
It's VidCon week, but Carlos and Tom are missing out this year. In this VIP, we discuss the age-old question. Is YouTube Just a Platform, or is it a publisher? We also talk about the latest controversy (at time of recording) to hit YouTube, which was the Carlos Maza and Steven Crowder issue and…
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The Video Insiders Podcast Ep. 14 - Quality Watch Time on YouTube
We're back and this week we tackle the subject of quality watch time on YouTube and that this is another signal that if true it is another signal that YouTube is favouring big media companies and TV/Movie content and that user uploaded content might become less lucrative. Show notes: Tom's…
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The Video Insiders Podcast Ep. 13 - Why Veritasium Went Viral
Derek Muller aka Veritasium on YouTube is one of the best educational YouTube channels on the platform. He's been uploading videos since 2010. Last month one of his videos went viral but we want to talk about why it went viral, or why Derck thinks it went viral. Why did his Why Are 96,000,000…
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The Video Insiders Podcast Ep. 12 - Phil Starkovish: The YouTube Video Creators' Best Friend
Phil Starkovich is the Co-Founder and CEO of Tubebuddy. Full disclosure, Tubebuddy sponsors and supports The Video Insiders Podcast and we are extremely grateful to the Tubebuddy team for their support of the show. This being said we would have had Phil on the show with or without their support...
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The Video Insiders Podcast Ep. 11 - Is VidCon Worth It?
This episode was recorded just as Tom was back from his VidCon London experience in February and we thought it would be a good idea to talk about VidCon VidCon Ahaheim is arguably the largest YouTuber and creator gathering in the world. It is the arguably the South by South West (SXSW) of...
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The Video Insiders Podcast Ep. 10 - Evergreen Content on YouTube
We're back with a whole new VIP! This episode we talk about what some would consider being a dull subject. The value of evergreen content. What is evergreen content you say? In the world of online content its the type of content that isn't really meant to go viral but has a long life with...
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The Video Insiders Podcast Ep. 09 - Josh Zimmerman, The Creator Coach™
This week we welcome Creator Coach™ Josh Zimmerman who's had an extensive career in the world of online creators and YouTube. Josh has worked with TV networks, production companies, digital multinational corporations, YouTube influencers, and traditional entertainment celebrities for fourteen...
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The Video Insiders Podcast Ep. 08 - YouTube Content Manager and Content ID
Carlos and Tom are back and this week they're giving you a peek into the world of YouTube content management and copyright content ID. Both Carlos and Tom have had experience managing content on YouTube from a rights perspective and thought it would be a good subject to discuss on the show. The...
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The Video Insiders Podcast Ep. 07 - WatchMojo's Ashkan Karbasfrooshan on building a business on YouTube
It's our first ever Video Insiders guest episode! Carlos sits down with Ashkan Karbasfrooshan who is the founder and CEO of WatchMojo. Ash paid a visit to Carlos in Toronto just as WatchMojo was about to hit a huge milestone, 20 million subscribers and still justifiably proudly independent which…
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The Video Insiders Podcast Ep. 06 - The Adpocalypse Returns: 2019 Edition
This week on The Video Insiders Podcast Tom and Carlos discuss the chaos on YouTube and social platforms over the last few weeks. These days it seems like not a week goes by where a social platform is in trouble, Facebook with fake news or bad behaviour on YouTube. Once again the creators are…
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The Video Insiders Podcast Ep. 05 - Keyword Research for YouTube Channels
In this Video Insiders Podcast episode, Tom shares a glimpse into keyword research for YouTube channels. Anyone who's managed a YouTube channel knows how important having the right keywords in your titles, tags, descriptions are. Tom has one of the most advanced strategies when it comes to…
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The Video Insiders Podcast Ep. 04 - Can You Buy a YouTube Channel?
Welcome to episode 4 of the Video Insiders Podcast. This week Carlos and Tom discuss the trend of big media companies buying large YouTube channels. Welcome to episode 4 of the Video Insiders Podcast. This week Carlos and Tom discuss the trend of big media companies buying large YouTube channels....
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The Video Insiders Podcast Ep. 03 - The State of the YouTube MCN
We made it to VIP episode 3! In this episode of the Video Insiders Podcast, Tom and Carlos talk about the dreaded YouTube Multi-Channel Network phenomenon and the reasons they believe they've disappearing and evolving. It just seems like there's not many out there anymore, many have gone out of...
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ABOUT THIS SHOW
Carlos Pacheco and Tom Martin here, we are two YouTube channel veterans who have worked behind the scenes helping content creators, producers and distributors build hundreds of channels to audiences of millions of followers and billions of views.
HOSTED BY
Carlos Pacheco
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Frequently Asked Questions
How many episodes does Traffic Sources have?
Traffic Sources currently has 52 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is Traffic Sources about?
Carlos Pacheco and Tom Martin here, we are two YouTube channel veterans who have worked behind the scenes helping content creators, producers and distributors build hundreds of channels to audiences of millions of followers and billions of views.
How often does Traffic Sources release new episodes?
Traffic Sources has 52 episodes. Check the episode list to see recent publication dates and frequency.
Where can I listen to Traffic Sources?
You can listen to Traffic Sources on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts Traffic Sources?
Traffic Sources is created and hosted by Carlos Pacheco.
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