PODCAST · business
Trainer HQ
by Trainer HQ
If you would like to rapidly increase profitability and learn what it takes to run a successful fitness business, then you’re in great hands.Trainer HQ provides a step-by-step proven system for building six and seven-figure fitness businesses.
Episodes
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From $0 to $3K/Week in 10 Months: The Pure Shift Story #187
Braden and Cassie didn't start Pure Shift PT with a big client base, an established brand or years of online coaching experience. They started from zero. After launching in February, the early growth was slow. Around six months in, they had approximately nine clients. Then things started to…
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The 5 Biggest Growth Bottlenecks for Gym & Studio Owners #186
Are you running a business, or have you just bought yourself a job? This is one of the biggest traps Brad & Jason see with gym and PT studio owners. You start as the coach. Then you become the salesperson, marketer, receptionist, cleaner, manager and everything else the business needs. And...
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From Leukemia to World Championships & a Thriving PT Business! #185
Yani is a two time Junior World Champion, Australian powerlifting champion and Australian bench press record holder. She has also built a hybrid coaching business reaching $19,500 per month, while still prioritising training, family, travel and lifestyle. Her journey includes being diagnosed with...
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It's Not Your Strategy. It's Your Identity! #184
Most fitness business owners we know aren't short on strategy. They've done the courses, hired the coaches, built the plans. And yet the results plateau, the patterns repeat, and the breakthrough keeps feeling just out of reach. In this episode, Jason and Brad unpack what they've been building…
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Why Some PT’s Grow..and Others Stay Stuck #183
After 16 months leading business growth at Trainer HQ, Peter Lucid has spoken with hundreds of fitness business owners through discovery calls and sales conversations. In this episode, he shares the biggest lessons he's learned about sales, leadership, human behaviour and what consistently...
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The $60 Million Exit: What Every Business Owner Needs To Know #182
Philip Di Bella built one of Australia's most recognised coffee brands before achieving a $60 million exit. In this conversation with Brad and Jason, he shares the lessons learned from decades in business, his philosophy on marketing and brand building, the incredible health transformation that…
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Sales Exposes Everything About You #181
What does it really take to become elite at sales? In this episode, Brad Sheppard, Jason Urbanowicz and Brad D unpack the habits, mindset, and lessons that separate top performers from everyone else. From mastering the fundamentals and embracing relentless practice to handling rejection…
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Launch It. Build It. Sell It: Building a PT Business With an Exit Plan #180
Most fitness business owners focus on growth, clients, and revenue. But very few think about their exit strategy. In this episode of the Trainer HQ Podcast, Brad Sheppard and Jason Urbanowicz sit down with Benny D to discuss the lessons learned from building and selling a fitness business after...
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Why Some PT’s Fail With Business Coaching! #179
Why do some personal trainers succeed while others stay stuck for years, even when they have support? In this episode of the Trainer HQ Podcast, Brad Sheppard and Jason Urbanowicz unpack one of the most important topics in the fitness industry. They discuss: Why coaching alone doesn’t guarantee...
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How AI, Automation & MxP Are Changing Fitness Businesses! #178
What actually is MxP… and why are so many fitness coaches starting to pay attention to AI and automation? In this episode, Brad & Jason are joined by MxP expert John Bellamy for a deep dive into the systems, automation, and AI tools helping fitness businesses simplify operations, improve…
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How Much Does Business Coaching Cost? #177
Before investing in business coaching, most personal trainers ask the same three questions: • How much does it cost, and is it actually worth it? • What’s the difference between coaching, agencies, and other programs? • What am I really committing to? In this episode, Brad Sheppard and Jason...
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The Economy Didn’t Break Your business… It Exposed It #176
Fuel prices are rising. Cost of living is up. And a lot of coaches are starting to feel it. But here’s the truth… It’s not the economy or rising fuel prices that’s slowing your business down. It’s how you’re responding to it. In this episode of the Trainer HQ Podcast, Brad & Jase break down…
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From School Teacher to Building a Thriving PT Team | Mark Thomas #175
In this episode of the Trainer HQ Podcast, Brad Sheppard sits down with Trainer HQ Master Business Coach Mark Thomas to unpack his journey from school teacher in the UK to building a thriving personal training business in Australia. After arriving in Australia over a decade ago, Mark navigated…
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Thinking About Business Coaching? Listen To This First #174
Many personal trainers consider business coaching at some point in their career. But before making that decision, there are three important questions worth asking. In this episode of the Trainer HQ Podcast, Brad Sheppard and Jason Urbanowicz answer the questions they hear most often from trainers...
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The Trainer HQ Coach We’d Clone If We Could #173
PT's work with us to grow and scale their fitness business to $2K to $5K+ per week. Find out how here: https://www.trainer-hq.com/business-coachingIf you’d like to automate your business operation to grow and scale, check out MxP: https://marketingxprofit.com/register-your-interest In this…
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The Video Strategy Every Coach Needs #172
Brad and Jason dive deep into the real reasons most trainers and coaches avoid video and why that hesitation is costing them clients, authority, and long-term growth. They break down the mental handbrakes behind content resistance, including fear of judgment, comparison, imposter syndrome, and…
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The PT Business Wake-Up Call: Time, Money & Burnout #171
Brad and JD break down the reality of PT burnout and why most trainers get stuck trading time for money on the gym floor. JD shares his journey from long, exhausting days and underpriced sessions to building a system-led business through online and hybrid coaching. This episode unpacks why...
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Unlocking Sales Success Through Mindset and Belief #170
Jason dives into why pressure makes even skilled people fall apart, and how learning to stay relaxed under stress can dramatically improve performance in sales, business, and life. Jason shares his personal story of anxiety, burnout, and self-sabotage, and explains how emotional regulation,...
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Trainer HQ’s Client Acquisition Strategies #169
Brad and Jason dive deep into how Trainer HQ has evolved its client acquisition strategy over the past 18+ years from old-school marketing methods to modern paid ads, content, and authority-led funnels. This episode breaks down what still works, what no longer does, and why education-first...
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Increase Your Charge-Out Rate #168
🎙️ In this episode from the Pathway to Profits program, we share the proven Trainer HQ system that helps fitness professionals increase their charge-out rates while improving lifestyle, profitability, and client quality. 💡 What you’ll learn: • Why raising your rates doesn’t mean losing clients…
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Attract Your Ideal Clients #167
🎙️ Jason shares the Pathway to Profits method to help fitness professionals craft messages that resonate, attract their ideal clients, and close more sales. 💡 What you’ll learn: • Why understanding your ideal client is more important than hard-selling • How to craft marketing messages that…
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From Tradie to Thriving Gym Owner #166
Brad sits down with Ethan Weston, founder of East 2 West Fitness, to explore his journey from working as a tradie to building a successful personal training studio in Melbourne. Ethan shares the real story behind starting as a PT, growing under the roof of other gyms, and eventually opening his…
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Australian Gym Empire 200,000 Members $210 Million #165
Brad sits down with Jon Davie, co-owner of World Gym Australia, to explore how he went from a teenage lifter in New Zealand to a professional bodybuilder and one of the most influential figures in the Australian fitness industry. Jon shares the real story behind building 60+ World Gyms, managing...
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Identifying Your Niche and Perfect Client #164
Jason explores the essential process of identifying your niche and perfect client, straight from the Pathway to Profits program. Learn how understanding your client’s needs, fears, and goals allows you to provide tailored solutions that deliver results. What you’ll learn: • How to define a clear...
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Turning Passion into a Thriving Fitness Brand with Kate Beeley #163
Brad sits down with Kate Beeley, founder of Missfit, to explore her journey from outdoor boot camps to creating a successful female-only fitness brand. Kate joined Trainer HQ in 2008 when she first launched her business, and she shares how focusing on niche, community, and smart business…
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The Future of Fitness Business Automation #162
In this episode, Brad and John Bellamy break down how MxP (Marketing x Profit) helps trainers, coaches, and studio owners simplify their business and scale through automation. What you’ll learn: • How to capture, follow up, and convert leads automatically • Why every fitness business needs a CRM...
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Understand Your Finances and Scale with Confidence #161
🎙️ In this episode, Brad breaks down the Pathway to Profits method: a simple, proven structure to help PTs, coaches, and gym owners finally master their money. 💡 What you’ll learn: • How to organize your bank accounts like a real business owner • The mindset shift from “making money” to…
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How Systems Turn Trainers into Business Owners #160
🎙️ In this special episode, Glen interviews Brad about the systems that create consistency, confidence, and growth for fitness professionals. Together, they unpack the processes that turn trainers into true business owners — from sales and structure to the mindset that drives long-term success.…
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The Growth System That Launched Gym To $80K/Month #159
Taryn opens up about his journey from a busy personal trainer to a confident business owner with real systems in place. With Trainer HQ’s guidance, he learned to create structure, manage leads, and close consultations that actually convert. This is a story of growth — and proof that with the…
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Success Habits vs Business-Killing Red Flags for Fitness Pros #158
Brad and Jason drop truth bombs about what really separates successful fitness entrepreneurs from the rest. After 17 years and 10,000+ trainers coached, they've cracked the code on who makes it and who doesn't. 🎯 What you'll learn: • The daily habits of $100K+ earning trainers • Red flags that...
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The Sales Mindset of a Million Dollar Agent #157
Hamish Bowman shares the habits, standards, and systems that took him from a standing start to Million Dollar Agent and one of Queensland’s top performers. We unpack prospecting cadence, follow-up frameworks, premium positioning, and the mindset required to win consistently. If you’re a PT…
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The Mindset of a Six-Figure Personal Trainer #156
Get Pathway To Profits for ONLY $7 https://lp.trainer-hq.com/pathway-to-profits-course From $30 to $440 per session - discover the mindset transformation that changed everything for Trainer HQ founder Brad Sheppard. In this episode, Brad reveals the exact belief shifts that took him from…
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Gym Opening Secrets: Location, Negotiation & Fit Out Strategy with Glen Taylor #155
Planning to open your own gym? This episode is essential listening! Brad interviews gym design specialist Glen Taylor who shares the critical elements you need to consider before opening any studio or gym. Discover: • How to select the perfect location for maximum success • Site selection…
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Removing Mental Blockages — P2P (Module 1 Sneak Peek!) #154
https://lp.trainer-hq.com/pathway-to-profits-course Welcome to the Trainer HQ Podcast! In this special episode, we’re giving you an exclusive taste of Module 1 from our flagship Pathway To Profits program. Join Jason as he unpacks the first critical step to fitness business growth: removing the...
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Meta Ad's Blueprint for Personal Trainers #153
PT's work with us to grow and scale their fitness business to $2K to $5K+ per week. Find out how here: https://www.trainer-hq.com/business-coaching If you’d like to automate your business operation to grow and scale, check out MxP: https://marketingxprofit.com/register-your-interest Want more…
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Do or Die: Watto’s Comeback Story #152
PT's work with us to grow and scale their fitness business to $2K to $5K+ per week. Find out how here: https://www.trainer-hq.com/business-coaching If you’d like to automate your business operation to grow and scale, check out MxP: https://marketingxprofit.com/register-your-interest Today, we’re...
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The Biggest Hardcore Gym in Thailand! #151
PT's work with us to grow and scale their fitness business to $2K to $5K+ per week. Find out how here: www.trainer-hq.com/business-coaching If you’d like to automate your business operation to grow and scale, check out MxP: marketingxprofit.com/register-your-interest I'm super pumped to bring…
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From $600/Week To $500K+ With Two Studios & A Team Of 7 #150
PT's work with us to grow and scale their fitness business to $2K to $5K+ per week. Find out how here: www.trainer-hq.com/business-coaching If you’d like to automate your business operation to grow and scale, check out MxP: marketingxprofit.com/register-your-interest Today was one of those “this…
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How Amy & Vic Built a Fitness Studio Women Can’t Stop Talking About — and How You Can Too #149
Four years ago, Amy & Vic had an idea, a bit of courage… and no roadmap. Today, their women’s-only studio is thriving — packed with loyal members, a magnetic culture, and yes… a waitlist. In this raw, honest convo, we unpack how they: Turned uncertainty into momentum Built a business that runs...
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The Ultimate Online Trainer System #148
PT's work with us to grow and scale their fitness business to $2K to $5K+ per week. Find out how here: https://www.trainer-hq.com/business-coaching If you’d like to automate your business operation to grow and scale, check out MxP: https://marketingxprofit.com/register-your-interest Join both…
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Sign Up More PT Clients With This Method #147
PT's work with us to grow and scale their fitness business to $2K to $5K+ per week. Find out how here: https://www.trainer-hq.com/business-coaching If you’d like to automate your business operation to grow and scale, check out MxP: https://marketingxprofit.com/register-your-interest If you're…
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ChatGPT Success For Personal Trainers #146
PT's work with us to grow and scale their fitness business to $2K to $5K+ per week. Find out how here: https://www.trainer-hq.com/business-coaching If you’d like to automate your business operation to grow and scale, check out MxP: https://marketingxprofit.com/register-your-interest Today we're...
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Australia's Leading Business Coaching For PT's and Online Coaches #145
PT's work with us to grow and scale their fitness business to $2K to $5K+ per week. Find out how here: https://www.trainer-hq.com/business-coaching If you’d like to automate your business operation to grow and scale, check out MxP: https://marketingxprofit.com/register-your-interest Join us on...
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Coal Miner Turns Elite Business Coach #144
PT's work with us to grow and scale their fitness business to $2K to $5K+ per week. Find out how here: https://www.trainer-hq.com/business-coaching If you’d like to automate your business operation to grow and scale, check out MxP: https://marketingxprofit.com/register-your-interest We're excited...
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From Over $300K/mth PT Biz To Elite Sales Expert! #143
PT's work with us to grow and scale their fitness business to $2K to $5K+ per week. Find out how here: https://www.trainer-hq.com/business-coaching If you’d like to automate your business operation to grow and scale, check out MxP: https://marketingxprofit.com/register-your-interest Join the lads...
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UFC Fighter Turns Fitness Entrepreneur! #142
PT's work with us to grow and scale their fitness business to $2K to $5K+ per week. Find out how here: https://www.trainer-hq.com/business-coaching If you’d like to automate your business operation to grow and scale, check out MxP: https://marketingxprofit.com/register-your-interest Join Jason…
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Know Exactly What Sales Questions To Ask! #141
PT's work with us to grow and scale their fitness business to $2K to $5K+ per week. Find out how here: https://www.trainer-hq.com/business-coachingIf you’d like to automate your business operation to grow and scale, check out MxP: https://marketingxprofit.com/register-your-interest Brad and Jason...
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Industry Secrets From One Of Australia's Most Successful CEO & Gym Owners! #140
PT's work with us to grow and scale their fitness business to $2K to $5K+ per week. Find out how here: https://www.trainer-hq.com/business-coaching If you’d like to automate your business operation to grow and scale, check out MxP: https://marketingxprofit.com/register-your-interest Today we are...
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New Zealand PT Goes From $2K to $10K+ per Week! #139
PT's work with us to grow and scale their fitness business to $2K to $5K+ per week. Find out how here: https://www.trainer-hq.com/business-coaching If you’d like to automate your business operation to grow and scale, check out MxP: https://marketingxprofit.com/register-your-interest Please meet...
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From Rent-Based PT To $100K FULLY ONLINE in Less Than 12 Months! #138
PT's work with us to grow and scale their fitness business to $2K to $5K+ per week. Find out how here: www.trainer-hq.com/business-coaching If you’d like to automate your business operation to grow and scale, check out MxP: marketingxprofit.com/register-your-interest Today on the Trainer HQ...
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ABOUT THIS SHOW
If you would like to rapidly increase profitability and learn what it takes to run a successful fitness business, then you’re in great hands.Trainer HQ provides a step-by-step proven system for building six and seven-figure fitness businesses.
HOSTED BY
Trainer HQ
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Frequently Asked Questions
How many episodes does Trainer HQ have?
Trainer HQ currently has 178 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is Trainer HQ about?
If you would like to rapidly increase profitability and learn what it takes to run a successful fitness business, then you’re in great hands.Trainer HQ provides a step-by-step proven system for building six and seven-figure fitness businesses.
How often does Trainer HQ release new episodes?
Trainer HQ publishes regularly with 178 episodes available. Check the episode list for the typical release schedule.
Where can I listen to Trainer HQ?
You can listen to Trainer HQ on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts Trainer HQ?
Trainer HQ is created and hosted by Trainer HQ.
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