PODCAST · business
Trending Health
by Inizio Ignite
Tune in for in-depth discussions on the topics we think industry leaders should be considering.
Episodes
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What Pharma Leaders Are Prioritizing This Year – Top Bets and Blind Spots
In this episode of Trending Health, we explore how the Inflation Reduction Act (IRA) is reshaping strategy across the life sciences industry. Mindy McGrath is joined by Inizio Ignite colleagues, Scott Briggs and Ethan Johnson, to discuss how manufacturers are responding to Medicare price...
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Brain Health Economy
The brain health economy is emerging as a critical focus across healthcare and policy both for treating serious neurological and mental health diseases and for increasing brain capital for society. In this episode, Inizio Ignite’s Varun Renjen sits down with George Vradenburg, Chairman of the…
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Trending News US – March 12, 2026
In this news episode of Trending Health, Mindy McGrath and Everly Petruzzelli break down the evolving regulatory landscape at the FDA and what it means for life sciences leaders. This episode covers: Staff changes to the FDA and approval pathway pilot programs Rising scrutiny on trial design —...
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What Pharma Leaders Are Prioritizing This Year – Top Bets and Blind Spots
As 2026 begins, pharma leaders are placing sharper bets earlier while navigating increasing pressure across pricing, access, and evidence. In this episode, Matt Riordan, Group President, Putnam, shares a candid, executive-level view of what leaders are prioritizing this year, where confidence is...
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The State of Life Sciences – An Industry Perspective
As we kick off 2026, Mindy sits down with Inizio Ignite Global President, Remco op den Kelder, to discuss the industry forces shaping the year ahead for life sciences companies. Panel – Mindy McGrath, Remco op den Kelder Recording & Editing – Mike Liberto, Rachel Skonecki For additional…
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The 2025 Launch Landscape: Finding Stability in a System Under Pressure
The rules of product launch are changing fast. Policy reform, payer pressure, AI adoption, and shifting system dynamics are redefining how life sciences companies prepare for market. In this episode, Summer Atkinson sits down with Vynamic Health Industry Advisor Mindy McGrath to unpack the…
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Patient-Centricity in Psychedelic Treatment: Why the Patient Matters
In recent years, there has been renewed interest in psychedelic treatment for a variety of medical conditions ranging from depression to trauma, and even dementia, which has left countless people searching for real recovery. This exciting research is challenging the limits of what’s possible....
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Direct by Design: Pharma’s Next Channel is the Patient
The traditional path to patients is being rewritten. As affordability pressures rise and patient expectations shift, life sciences companies are rethinking the middle — moving beyond payers, providers, and pharmacies to create direct, digital pathways that meet patients where they are. In this...
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Pharma, Meet Gen Z: The Generation Redefining Trust and Attention
As Gen Z steps into the healthcare workforce, they’re bringing new expectations for authenticity, technology, and purpose-driven brands. The old pharma playbook? Invisible to this generation. In this episode of Trending Health, host Adrea Cope sits down with Carolyn Frantz and Mindy McGrath to...
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Strategic Transformation Series: Strategic Transformations in Life Sciences
With external shifts in regulatory uncertainty tied to the IRA, payer pressures, shifting Federal and state policies, and broader scrutiny around pricing, Life Science companies are transforming their operations to deliver better value, grow, and create meaningful impact in the future. In this…
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Strategic Transformation Series: Pharmacies at the Crossroads - From Retail to Community Care
Between pharmacy closures, drug shortages, technological innovations, and workforce shortages, pharmacies are at a pivot point and must evolve to keep up with this changing environment. In this episode of the Strategic Transformation series, Mindy McGrath, Saurabh Raman, and Ryan Hummel explore…
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Strategic Transformation Series: Systemness Unlocked—Health Systems Transform for Scale and Experience
In a world of financial pressures, workforce challenges, and increased focus on the patient experience, health systems are continuing to assess their operations to improve efficiencies and grow through strategic transformation. In this episode of the Strategic Transformation series, Mindy…
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Strategic Transformation Series: Health Plans – Value Creation and Strategic Transformation
In this Trending Health series, Vynamic team members will highlight how different sectors of the health industry are evolving to meet the demands of today’s ever-changing healthcare landscape through value creation and strategic transformations. In this episode, Mindy McGrath, Saurabh Raman, and...
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Product Launch Series: Applying GenAI to Product Launch
The complexity of today’s product launch environment demands a smarter, more optimized approach when it comes to planning—artificial intelligence (AI) is a potential tool to help teams keep up with the demanding pace. In the final episode of the Product Launch Series, Everly is joined by Ashley...
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Health Industry Chat – Federal Agency Restructuring: May 2025
In this special episode of Trending Health, Mindy McGrath and Karen Baldry explore how recent changes across the U.S. federal health agencies and policies from the new administration are impacting the life sciences and biotech industry compounding with other pressures like the IRA, tariffs, and...
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Product Launch Series: Elevating the HCP Experience
Healthcare providers (HCPs) are busier and more overwhelmed than ever before, meaning the customer experience can no longer be an afterthought—it must be a strategic priority. In this Trending Health episode, Everly is joined by Raina Dhir & Colleen Lawlor to tackle a challenge every launch team...
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Product Launch Series: Execution Readiness - Practice, Prove, Launch
In today’s fast-paced environment of product launch, planning and preparation aren’t just important—they are essential to launch success. In our second episode of the Trending Health Product Launch Series, Everly is joined by two more Vynamic Launch Leaders, Christina and Swathi, as they explore...
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Product Launch Series: Setting the Foundation for Launch Excellence
In this Trending Health Series, Vynamic Product Launch leaders will share their experience partnering with teams across the launch journey to provide tips and tricks for leaders to consider adopting in their next launch. For this episode, Everly, Alex, and Felice dive into how companies can...
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European Healthcare Innovation Roadshow: Combining AI & Human Decision Making in Supply Chain
Can AI make supply chains smarter and more human? In the latest episode of our European Healthcare Innovation Roadshow, Ollie May, Dan Ahern, and Andrés Vadillo from Roche explore how AI is reshaping supply chain planning—from everyday productivity boosts to balancing resilience, cost, and…
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European Healthcare Innovation Roadshow: France’s AI Revolution in Healthcare
France is making waves in AI-driven healthcare—scaling fast, innovating boldly, and balancing Silicon Valley agility with EU oversight. But is this the winning formula? In the latest episode in our European Healthcare Innovation Roadshow series, Ollie May, Jack Young, and Nathan Carroll break it...
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European Healthcare Innovation Roadshow: UK and the Double-Edged Sword of Innovation
How can we drive medical innovation while keeping healthcare costs in check? In the second episode of our European Healthcare Innovation Roadshow series, Ollie and Jack are joined by special guest Rosie Beacon from Reform UK to tackle this paradox. From government-backed initiatives to real-world...
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European Healthcare Innovation Roadshow: Barcelona's rise as a digital health hub
In this episode, Ollie, Jack, and Nathan discuss the rise of Barcelona as a hotbed for Digital Health Innovation. They discuss digital health trends, how Barcelona has achieved such success, and what lessons the rest of the world can learn. Podcast Tags: healthcare, healthcare news, life…
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2025 Outlook - Life Sciences
For the final installment in Vynamic’s 2025 health industry outlook series, Jen is joined by Vynamic’s Head of Life Sciences, Karen Baldry, and Head of Life Sciences Europe, Gemma Pfister, to focus on the Life Sciences industry – the trends most impacting the pharmaceutical and biotech sectors.…
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2025 Outlook – Health Services
For the second installment in Vynamic’s 2025 health industry outlook series, Jen is joined by Vynamic’s Head of Health Services, Ryan Hummel, and Director, Vish Kaushik, to focus on the Health Services industry – the trends most impacting providers, health plans, and pharmacy. To learn more about...
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2025 Health Industry Outlook
As 2025 begins, the health industry is charging forward into a transformative era. Faced with unprecedented challenges and opportunities, leaders are rethinking how health care is delivered, financed, and optimized. On this episode, Jen & Mindy dive into the pressing trends, bold outlooks, and...
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Responsible AI for Health Services Organizations
When it comes to deploying AI technologies, there are both technical and ethical considerations – in healthcare, given the critical and sensitive data and decisions at play, these can be magnified nearly exponentially. Jen is joined by Vynamic’s AI Mobilization Lead, Todd Quartiere, and Director,...
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2024 US Election & Health Policy
On November 6th, Donald Trump was announced as the 47th President of the United States, returning to the White House for his second term. In this episode, Jen, Mindy, and Ryan discuss the potential changes to the healthcare industry that Republicans could look to enact over the next four years,...
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Accounts, Collaboration & Pragmatism: Reuters Pharma Customer Engagement Round-Up
Last month, Life Sciences marketing, commercial and medical leaders from across the country gathered at Reuter’s Pharma Customer Engagement to address current challenges and share industry best practices. In this episode, Jen is joined by Vynamic’s Customer Experience Transformation Lead, Mike...
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Inflation Reduction Act: Implications and Strategies for Success
With the first round of CMS price negotiations behind us, and the next list of targets to be released in February 2026, it’s clear that theorized implications from the Inflation Reduction Act are becoming realities for the life sciences industry. In this episode, Jen and Mindy are joined by…
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Overcoming Global Supply Chain Hurdles in Product Launch
With increasing pressure to bring products to market faster than ever, Life Sciences companies need to balance supply chain speed with global complexities, regulatory hurdles, and digital integration to maintain competitiveness. In this episode, Jen is joined by Vynamic’s Dan Ahern and Roche...
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Making AI Transformations Stick
Organizational AI adoption has dramatically increased over the years largely due to generative AI, leaving organizations to navigate challenges while rapidly scaling and adopting new technologies. In this episode, Jen is joined by Vynamic’s Chris Wuenschel & Frank Longo, as well as AI…
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Navigating the Dynamic Process of Brand Planning
In today’s competitive and dynamic pharmaceutical landscape, mastering the art of brand planning and management is crucial to success. In this episode, Jen and Mindy are joined by Vynamic’s Brand Strategy Offering Lead, Liza Flaherty, to discuss common challenges, best practices, and latest…
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The Big CRM Event
Two years after the announcement that Veeva and Salesforce would part ways, Life Sciences organizations are racing to evaluate their options and select their CRM partner before the 2025 cutover. Jen is joined by Vynamic’s Life Sciences Commercial Operations Lead, Jeremy Shirey, and Tech & Digital...
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Trending News US – August 1, 2024
In this episode, Jen, Mindy, and Ryan discuss recent newsworthy items, including the Supreme Court’s overturning of Chevron Deference and what this will mean for the health industry, as well as strategic shifts made by Walgreens under their new CEO, and the ongoing impact of Microsoft’s global IT...
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Innovations Across the Atlantic: What the US & UK Can Learn From Each Other When it Comes to Crisis Care
One of the advantages of serving clients across multiple geographies is that Vynamic can see firsthand how the differences in health systems play out in terms of spend, outcomes, and innovation. Jen & Ryan are joined by Vynamic London’s Oliver White to discuss key differences between the health...
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Advancing Health Equity with FemTech feat. HelloGina
The FemTech sector has seen major growth in the last 5 years – and as the healthcare industry increases its focus on equity, is only projected to keep growing. In this Women’s History Month episode, Jen is joined by Vynamic’s Diana Kuritza, Jen Proietti-Fox and HelloGina’s Daphne Petrich to…
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Beyond the Trip: Psychedelics and Their Impact on Healthcare
The re-emergence of clinical research into psychedelics as mental health treatment has become a promising development – particularly in light of the current global mental health crisis. However, persistent stigma around psychedelics, regulatory hurdles, and research challenges are a few factors…
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How European Political Changes Will Impact Pharma
In this episode, Jen and Ollie discuss recent newsworthy items, including the political shifts taking place across Europe and their potential impact to the pharma sector, as well as the challenges posed by medicine stockpiling and breakthroughs in hemophilia treatment. Podcast Tags: healthcare,...
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Tackling Transformation: Tips and Tricks
The healthcare industry is in an unprecedented era of change as rapidly advancing technologies, changing consumer expectations, and rising costs force organizations to adapt. With a landscape that is becoming increasingly more competitive, organizations are facing a choice: transform traditional...
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Reproductive Health Rulings and the Collapse of Steward Health
In this episode, Jen, Mindy, and Ryan discuss recent newsworthy items, including the recent ruling by the United States Supreme Court on access to the abortion pill mifepristone, the declaration of bankruptcy by the Massachusetts-based Steward Health Care system, and the combination flu and...
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Patient Engagement and Harnessing the Power of Social Media
In this episode, Jack and Jen welcome special guest Nico Renner, Patient Partnership Lead at Roche, to discuss the transformative impact of social media on patient engagement. Together they explore how pharmaceutical companies can embrace this shift to enhance patient interaction and outcomes....
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Pioneering the Future: Cancer Breakthroughs and Customer Experience Excellence
In this episode, Jack, Jen, and Ollie discuss recent newsworthy items, including a roundup of key insights from the NEXT Pharma Summit, AstraZeneca’s announcements at ASCO, and the NHS’s groundbreaking trials for personalised cancer vaccines. Podcast Tags: healthcare, healthcare news, NEXT Pharma...
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Accelerating Your Journey Into the Era of AI
As healthcare organizations strive to accelerate innovations through Artificial Intelligence (AI), it can be complicated to navigate through the number of possibilities that exist and know how to get started. In this episode, Jen is joined by Vynamic’s Tech & Digital Transformation Service Lead,...
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Ride Share Programs and Regulatory Round Up
In this Trending News US episode, Jen, Mindy, and Ryan discuss recent newsworthy items, including legislation aimed at addressing drug shortages and telehealth regulations, the ongoing legal challenges to the Inflation Reduction Act, and the role of ride share apps in healthcare. Podcast Tags:...
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MASS East Recap and Operating with Impact in Medical Affairs
During Fierce Life Science’s MASS East, Medical Affairs leaders gathered to address current challenges and share industry best practices. In this episode, Jen is joined by Vynamic’s Tamaron Bertelli and Head of Life Sciences Europe, Gemma Pfister to share what they learned about transformation…
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NHS’s Cybersecurity Problem, A Win for Psilocybin Research
In this Trending News Europe episode, Jack, Jen, and Ollie discuss a few recent newsworthy items, including an increase in cyberattacks on the healthcare sector, Europe’s plan to future-proof its Biotech Sector and New Research from the University of Oxford into psilocybin as a potential…
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The Benefits of Early Launch Planning
As competitive and regulatory pressures increase, Life Sciences organizations are tightening their timelines and budgets when bringing products to market. In this environment, it’s become essential to start commercialization planning earlier to ensure a successful launch and hit revenue targets.…
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Trending News US – May 2, 2024
In this episode, Mindy, Ryan, and Jen discuss recent newsworthy items, including the FDA approval of Rejoyn, the first prescription digital treatment for major depressive disorder. They also discuss the ongoing drug shortage crisis, as well as changes coming out of the Centers for Medicare &...
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From Ambition to Action: AI in the Health Industry
While the health industry is not always an early adopter of new technologies, the growth of generative artificial intelligence (GenAI) has empowered organizations to start transforming their AI aspirations into actions. In this episode, Mindy and Jen are joined by Vynamic’s Innovation Lead…
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Trending News Europe – 18 April 2024
In this Trending News Europe episode, Jack, Jen, and Ollie discuss recent newsworthy items from across Europe, including the impact of and deterrents against “no shows” at medical appointments, the role bacteria play in cancer treatment, and inequalities in the rare disease market, along with the...
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ABOUT THIS SHOW
Tune in for in-depth discussions on the topics we think industry leaders should be considering.
HOSTED BY
Inizio Ignite
CATEGORIES
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Frequently Asked Questions
How many episodes does Trending Health have?
Trending Health currently has 225 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is Trending Health about?
Tune in for in-depth discussions on the topics we think industry leaders should be considering.
How often does Trending Health release new episodes?
Trending Health publishes regularly with 225 episodes available. Check the episode list for the typical release schedule.
Where can I listen to Trending Health?
You can listen to Trending Health on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts Trending Health?
Trending Health is created and hosted by Inizio Ignite.
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