Trendwatch Podcast

Episodes

1. 6

   Trendwatch 010: To Engage, or to Not Engage

   The Innovate By Day team weighs in on showrunner engagement, the dialogue between fans and writers' rooms, and why we still think being part of the conversation is a good thing.

   Apr 19, 2016

   27m
2. 5

   Trendwatch 009: Sponsored, or Sold Out?

   The Innovate By Day podcast crew discusses fan reactions to sponsored content and the balance between of creating compelling original content creation and making a living.

   Feb 11, 2016

   26m
3. 4

   Trendwatch 008: Star Wars Edition

   Star Wars: The Force Awakens is mere days away and the hype couldn’t be more palpable. The past year has been rife with merchandise, advertising, and promotion of every conceivable kind. Whether it’s Chewbacca on a jar of Coffee-Mate or an RC BB8 droid you can buy your kids for Christmas, there’s…

   more
   Dec 16, 2015

   26m
4. 3

   Trendwatch 007: FOMO? YOLO.

   Kids on Social: the pressure to conform, to post only the perfect picture, to comment and respond in just the right way. Team IBD talks about teens and the difference between public persona and private life. Are they living Mean Girls 2.0? Is social media contributing to Fear of Missing Out…

   more
   Dec 8, 2015

   29m
5. 2

   Trendwatch 006: For Paris, and the World

   The team talks about the Paris crisis, how the world has responded, and how social media now plays a key role in spreading news, helping people find out about their loved ones, and the dark side of Crisis FOMO.

   Nov 26, 2015

   24m
6. 1

   Trendwatch 005: Fact, Meet Fiction

   Fact, Meet Fiction When elements of the story world creep into the “real" world for marketing purposes, we call it in-world marketing. But is it always the best choice for your project? When should you (or shouldn’t you) bring your brand out of the fictional world and into the real one? Innovate…

   more
   Aug 20, 2015

   24m