'Tried It' Becomes 'Copy Kit'

Imagine being able to create the perfect headline, tagline or naming copy, every single time. That’s the promise of Pop! by Sam Horn: a systematic process to generate endless ideas that will make your copy POP! But does that big promise really deliver? Two copywriters take the Pop! techniques and apply them to their own businesses and to their copywriting podcast. Tune in to find out if their copy popped…Nicole and Sarah begin by giving a brief overview of the theory and techniques of Sam Horn’s 2006 book, Pop! Sarah shares how the Pop! process compared to using AI to help you generate copy ideas and Nicole gives feedback on how she felt using Pop! to help write website copy for her new venture, Copy Therapy. At the end of the episode, the copywriters do their first ever copy head-to-head as each writer shares her idea for a tagline for the Copy Kit Podcast! Which do you like best?If you’d like to follow Nicole and Sarah’s approach and master copywriting techniques in a more structured, systematic way, check out the Copy Kit membership. It’s like the podcast, with extra chunky copywriting thoughts in a creamy sauce, delivered to your inbox every week.Timestamps[0:20] “Theory-light and technique-heavy”: Nicole and Sarah introduce and summarise Pop![3:55] Nicole’s first implementation point: W9-ing her new copy business[10:45] How the Pop! techniques compare to playing around with words[13:30] Nicole’s swipe file of fun[15:20] Sarah’s first implementation point and a head-to-head of Pop! versus AI[23:05] Which copywriters would benefit from reading Pop!, Sarah?[26:05] Copy Kit’s first ever live copy reveal! Nicole shares her ideas first[29:45] Sarah’s branding ideas for Copy Kit[37:00] Sarah’s reflections on Pop![38:15] Why the Copy Kit membership might be right for youLinks and Resources Related To This EpisodeBuy your copy of Pop! by Sam HornSam Horn’s websiteSarah’s Pop! implementation points doodlingsStay In Touch With The Copy Kit TeamJoin the Copy Kit Membership hereCheck out our websiteEmail: [email protected] hello there, copywriting friend!This is the Copy Kit Podcast: Master Advanced Copywriting Skills To Grow Your Freelance Business.We’re Nicole and Sarah, two copywriters on a mission to elevate your freelance copywriting game. We’re reading the great books about copywriting, marketing and business. Once we’ve read each book, we spend a hot minute applying the techniques we’ve learnt to our own businesses and to our client work. And then, we talk about it. We’re learning, out loud.Join us on our journey to polish up our copywriting skills, every episode! You’ll get actionable copywriting techniques, real-life case studies, business advice, mindset reframes and marketing strategies.Join our membership to get access to the Copy Kit weekly newsletter, as well as the chance to pick our brains and to vote for the next book we talk about on the Tried It Podcast. It’s your commitment to becoming a better copywriter.And if you want to know more about us, stalk us here:Nicole on LinkedInCheck out Nicole's new website!Sign up for Nicole’s email listSarah’s websiteSarah on LinkedInSarah on InstagramSign up for Sarah’s email list#FreelanceCopywriting #CopywritingTips #BusinessGrowth #MarketingStrategyKEYWORDSCopywriting, freelancecopywriting, marketing, bookgroup, implementation, freelancer, freelancemarketingMusic Credits:Luke Bergs & Waesto - Follow The Sun | https://soundcloud.com/bergscloud/Music promoted by https://www.chosic.com/free-music/all/Creative Commons CC BY-SA 3.0https://creativecommons.org/licenses/by-sa/3.0/

Ask any big copywriter to name a book that inspired them, and it’s pretty much guaranteed that their top 10 list will include Robert B. Cialdini’s Influence. It’s the daddy of marketing. But are you ready to read it? And if you do, will you ever be the same afterwards?In this follow-up episode, copywriters Nicole and Sarah and special guest case study specialist Rob Beadle share how they got on with applying the principles of Influence to their work. They unveil instances of Influence in their daily lives and give their perspective on how persuasion can be ethical. Listen out for Rob’s lesson on how to create social proof for a product you’ve not yet launched and Nicole’s innovative tactic to use reciprocation in a way that doesn’t feel icky—and isn’t another lead magnet.If this episode of Copy Kit got you interested in Influence, please reach out and let Nicoke and Sarah know! You can check out links to the Copy Kit Membership below and find examples of Influence in Sarah and Nicole’s work and copywriting businesses. Subscribe to the podcast to catch the next episode with another analysis of a book about copywriting.Timestamps[0:40] Welcome back to the podcast, Rob Beadle![1:50] How Crocs use Influence to get us to buy their shoes, plus other instances of Influence IRL[7:10] Rob recaps his implementation points and covers his experiment with the contrast principle[13:30] How can you get social proof for a product or service you’ve not launched yet?[18:30] Rob defends himself against the principles of Influence[22:00] Ethical marketing tactics for online service providers and sellers of physical goods[27:10] Nicole’s first implementation point: How can we use reciprocity without creating *another* lead magnet?[33:35] Commitment and consistency as a marketing tool[36:40] World first: A live copy walk-through on the podcast![40:50] Sarah unpacks pitching with commitment and consistency[47:05] But what actually is social proof?[54:45] Following Cialdini’s call to arms[1:00:35] Who should read Influence?Links and Resources Related To This EpisodeBuy your copy of Influence by Robert B. CialdiniCheck out Rob Beadle’s websiteConnect with Rob on LinkedInSarah’s Commitment And Consistency PitchSarah’s non-traditional social proof LinkedIn postStay In Touch With The Copy Kit TeamJoin the Copy Kit Membership hereCheck out our websiteEmail: [email protected] hello there, copywriting friend!This is the Copy Kit Podcast: Master Advanced Copywriting Skills To Grow Your Freelance Business.We’re Nicole and Sarah, two copywriters on a mission to elevate your freelance copywriting game. We’re reading the great books about copywriting, marketing and business. Once we’ve read each book, we spend a hot minute applying the techniques we’ve learnt to our own businesses and to our client work. And then, we talk about it. We’re learning, out loud.Join us on our journey to polish up our copywriting skills, every episode! You’ll get actionable copywriting techniques, real-life case studies, business advice, mindset reframes and marketing strategies.Join our membership to get access to the Copy Kit weekly newsletter, as well as the chance to pick our brains and to vote for the next book we talk about on the Tried It Podcast. It’s your commitment to becoming a better copywriter.And if you want to know more about us, stalk us here:Nicole on LinkedInCheck out Nicole's new website!Sign up for Nicole’s email listSarah’s websiteSarah on LinkedInSarah on InstagramSign up for Sarah’s email list#FreelanceCopywriting #CopywritingTips #BusinessGrowth #MarketingStrategyKEYWORDSCopywriting, freelancecopywriting, marketing, bookgroup, implementation, freelancer, freelancemarketingMusic Credits:Luke Bergs & Waesto - Follow The Sun | https://soundcloud.com/bergscloud/Music promoted by https://www.chosic.com/free-music/all/Creative Commons CC BY-SA 3.0https://creativecommons.org/licenses/by-sa/3.0/

How many decisions do you make in a day? From the moment we wake up (and decide whether or not to hit the snooze button), our brains are overwhelmed with decisions, big and small. So it’s no wonder that sometimes, we take our minds offline and let someone else do the deciding for us through the form of influence. And that’s the book that Sarah and Nicole are reading today.The Copy Kit Podcast is back with a bang for season three and your hosts Nicole and Sarah chose a book that they both admired and feared. If you’ve been in copywriting for longer than a hot minute, you’ll know that Robert B Cialdini and his principles of influence rule the roost when it comes to persuading customers that yours is the offer they want to buy. Often cited but seldom read, Sarah and Nicole decided to tackle the book with their friend and fellow copywriter and star guest Rob Beadle.In this episode, you’ll hear them unpack the principles of Influence, discuss how they show up in our daily lives, examine how Influence intersects with copywriting and share their implementation points for the next episode.If you’d like to catch that episode, subscribe to the Copy Kit Podcast. You have been influenced.Timestamps[0:40] Welcome to Copy Kit’s special guest Rob Beadle![1:25] Nicole introduces this episode’s book, Influence[8:10] Nicole unpacks Cialdini’s Click-Run theory[12:15] How the book works[14:10] Rob introduces the seven principles of influence, beginning with Reciprocation and Liking[18:05] Rob’s favourite principle: Social Proof[20:40] Back to the Future Social Proof[21:50] Cialdini’s principle of Authority[25:40] The psychological pressure that comes with the principle of Scarcity[29:30] The sixth principle of influence: Commitment and Consistency and how it shows up in Copy Kit[32:35] Cialdini’s bonus principle of Unity. Does it apply to copywriting?[35:45] The hidden levers behind using social proof in case studies[43:25] Is Reciprocity dead in copywriting?[47:10] Why we need to protect the principles of Influence [53:15] AI and Influence: does AI use the principles of Influence on us?[55:50] Implementation points: Nicole shares her goals[57:35] Rob gives his implementation points[1:01:40] And Sarah outlines her implementation pointsLinks and Resources Related To This EpisodeBuy your copy of Influence by Robert B. CialdiniCheck out Rob’s Beadle’s websiteConnect with Rob on LinkedInStay In Touch With The Copy Kit TeamJoin the Copy Kit Membership hereCheck out our websiteEmail: [email protected] hello there, copywriting friend!This is the Copy Kit Podcast: Master Advanced Copywriting Skills To Grow Your Freelance Business.We’re Nicole and Sarah, two copywriters on a mission to elevate your freelance copywriting game. We’re reading the great books about copywriting, marketing and business. Once we’ve read each book, we spend a hot minute applying the techniques we’ve learnt to our own businesses and to our client work. And then, we talk about it. We’re learning, out loud.Join us on our journey to polish up our copywriting skills, every episode! You’ll get actionable copywriting techniques, real-life case studies, business advice, mindset reframes and marketing strategies.Join our membership to get access to the Copy Kit weekly newsletter, as well as the chance to pick our brains and to vote for the next book we talk about on the Tried It Podcast. It’s your commitment to becoming a better copywriter.And if you want to know more about us, stalk us here:Nicole on LinkedInCheck out Nicole's new website!Sign up for Nicole’s email listSarah’s websiteSarah on LinkedInSarah on InstagramSign up for Sarah’s email list#FreelanceCopywriting #CopywritingTips #BusinessGrowth #MarketingStrategyKEYWORDSCopywriting, freelancecopywriting, marketing, bookgroup, implementation, freelancer, freelancemarketingMusic Credits:Luke Bergs & Waesto - Follow The Sun | https://soundcloud.com/bergscloud/Music promoted by https://www.chosic.com/free-music/all/Creative Commons CC BY-SA 3.0https://creativecommons.org/licenses/by-sa/3.0/

THEY’RE BACCCCCCKK!! Season 3 of the podcast starts off with a bang as Nicole and Sarah share updates on their lives and copywriting businesses. The biggest update is one you’ll have already noticed as the podcast is changing names! Tune in to hear the logic behind the new name and to see if there’s an opportunity for the feline in your life to take centre stage on the pod.The first full episode of the season is also out today, so subscribe to the Copy Kit podcast and jump on over to the next episode to learn more from the copywriting greats.Timestamps[0:25] Welcome back, gang!! Thanks and merriment to all[0:55] What Nicole’s been up to in her break[1:50] Nicole and Sarah: The original podcast survivors[2:45] What’s new in your business?[4:40] Aaaaaaaand what’s new for season three? Guests and books[9:45] Big news!! Tried It becomes Copy Kit![11:50] Do you want your cat on the pod? Get in touch![13:30] See you in season 3!Links and Resources Related To This EpisodeApply to be a guest on the podStay In Touch With The Copy Kit TeamJoin the Copy Kit Membership hereCheck out our websiteEmail: [email protected] hello there, copywriting friend!This is the Copy Kit Podcast: Master Advanced Copywriting Skills To Grow Your Freelance Business.We’re Nicole and Sarah, two copywriters on a mission to elevate your freelance copywriting game. We’re reading the great books about copywriting, marketing and business. Once we’ve read each book, we spend a hot minute applying the techniques we’ve learnt to our own businesses and to our client work. And then, we talk about it. We’re learning, out loud.Join us on our journey to polish up our copywriting skills, every episode! You’ll get actionable copywriting techniques, real-life case studies, business advice, mindset reframes and marketing strategies.Join our membership to get access to the Copy Kit weekly newsletter, as well as the chance to pick our brains and to vote for the next book we talk about on the Tried It Podcast. It’s your commitment to becoming a better copywriter.And if you want to know more about us, stalk us here:Nicole on LinkedInCheck out Nicole's new website!Sign up for Nicole’s email listSarah’s websiteSarah on LinkedInSarah on InstagramSign up for Sarah’s email list#FreelanceCopywriting #CopywritingTips #BusinessGrowth #MarketingStrategyKEYWORDSCopywriting, freelancecopywriting, marketing, bookgroup, implementation, freelancer, freelancemarketingMusic Credits:Luke Bergs & Waesto - Follow The Sun | https://soundcloud.com/bergscloud/Music promoted by https://www.chosic.com/free-music/all/Creative Commons CC BY-SA 3.0https://creativecommons.org/licenses/by-sa/3.0/