PODCAST · business
Truelogic DX Podcast
by Truelogic DX
Truelogic DX series is your weekly dose of digital marketing business food-for-thought. A great resource for keeping up with the latest trends in today’s fast-paced digital climate, we offer a fun, convenient and effective way to keep your finger on the pulse, and enhance your digital marketing skills. Perfect for both experienced and those beginning their digital marketing journey, this podcast combines interviews with leading industry experts, together with latest news, tools, strategies and techniques that takes your brand and digital marketing campaigns to the next level. Hosted on Acast. See acast.com/privacy for more information.
Episodes
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Ep. 130: Is Your Brand Ready for AI?
Everyone's talking about AI. The problem is AI is not talking about you. But do you want it to? Are there consequences to being in or absent… Generative Engine Optimization (GEO) – The practice of optimizing your brand so it gets cited or mentioned by AI tools like ChatGPT, Google AI Overviews…
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Ep. 128: Raymund Sison on Breaking Silos Between Brands, Agencies, Data, Media, and Creative
In this episode of Truelogic, we sit down with Raymund Sison, founder of Lennon Group and Chair for Digital Creativity at DMAP, to talk about one of the biggest shifts happening in marketing today: interoperability. As brands work with more agencies, vendors, platforms, tools, and internal teams,...
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Ep. 127: The Real State of Social Commerce in the Philippines
Join Truelogic’s Managing Partner Bernard San Juan and Ayman Alih, Director of Beyond Impact powered by M-Commerce, as they unpack how social commerce is evolving in the Philippines, from buyer behavior and channel choices to live selling, checkout habits, and what it really takes for brands to...
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Ep. 126: Win Visibility in AI SEO: Be Citable, Not Just Rankable
Join Truelogic’s Managing Partner Bernard San Juan and Lead SEO & Digital Strategist Timo Uichico as they dive into how AI Overviews are changing search and what marketers can do now to stay visible and trusted.
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Ep. 125: Planning to Win: Setting KPIs and Metrics for Your 2026 Marketing Strategy with Sheila Paul of Home Credit
Sheila Paul, CMO of Home Credit, joins Truelogic DX to reveal the KPIs that matter most for 2026 marketing. Discover why Filipino benchmarks, cart abandonment, and mobile-first habits are reshaping what brands should really track—beyond just clicks and likes. Learn which metrics actually move the...
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Ep. 124: The Search Evolution: Powered by AI
As AI transforms how we search, the rules of discoverability are being rewritten. In this Truelogic DX episode, we explore how search engines—especially Google— are evolving into AI-powered answer engines that prioritize context, authority, and relevance over simple keyword matches. Truelogic...
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Ep. 123: Designing for Conversions: UX/UI Strategies for E-Commerce Success
Truelogic Managing Partner Berns San Juan sits down with Denise Haak, Assistant Vice President and Head of Product Design at Globe, to discuss customer experience and conversion rate optimization (CRO). Key topics include identifying and addressing design flaws that hinder conversions, as well as...
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Ep. 122: ANC's Market Edge: Digital Marketing for Business Growth
Join us for an insightful episode featuring Berns San Juan, Managing Partner at Truelogic, as he discusses the booming digital economy in the Philippines. Recently appearing on ABS-CBN News Channel’s Market Edge, he shares how Filipino businesses can take advantage of this growth to not only...
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Ep. 121: Round Two of Anti-Trust Fight: Google vs DOJ
Today we are talking about Google anti-trust trial that’s currently taking place in a federal courthouse. No it is not the one you are thinking of. It is the second anti-trust case. Google is going head-to-head with federal prosecutors and a group of states claiming that it has been using its...
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Ep. 120: How to Prepare Your Company for Public Backlash
This episode will explore how companies and organizations can prepare for and respond to crises, in the context of the CrowdStrike outage. It focuses on the importance of a communication playbook to better manage and respond to public backlash from a marketing perspective.
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Ep. 119: Optimizing Your eCommerce Store for the Holiday Rush
In this episode, we’re tackling the holiday madness that kicks off as early as September in the Philippines! We’ll talk about how Filipino shoppers go all out during the ‘Ber months’ and what that means for your online store. From holiday shopping trends to must-do tips for prepping your…
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Ep. 118: Digital Primer | Championing Brand Love in Digital Marketing
Join host Ibarra Villaseran for an insightful conversation with Pam Valenzuela, Vice President for Marketing at Conception-Carrier. They dive into her 25-year journey in marketing and sales, the importance of building brand love, and her role in mentoring young marketers at the 2024 PANA Brand...
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Ep. 117: Content Teardown: Sun Life vs. AXA Philippines
We’re diving into the world of website content, and no, we’re not talking about the type of content you might be familiar with. We’re pitting two insurance websites against each other – Sun Life and AXA Philippines – and placing their content under the microscope, examining every nook and cranny…
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Ep. 116: SEO Teardown: PLDT vs Converge
The content teardown will do a side-by-side comparison of the on-page and off-page optimization strategies of PLDT Fiber and Converge ICT, two internet service providers in the Philippines. The episode will analyze organic traffic, backlinks, domain authority, impressions, page speed, and website...
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Ep. 115: Digital Primer | Insights From the 2024 PANA Brand Academy
In this episode, host Ibarra Villaseran sits down with the winning team from the PANA Brand Academy - Shaena Angelica Manzano (Senior Marketing Manager of Ayala Malls), Miguel Alfonso Santiago (Marketing Officer of Avida Land Corp), and Ma. Kristina B. Palma-Mamaril (Acting VP and Public Affairs...
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Ep. 114: The Power of Personalization
You know that feeling when you scroll through social media and suddenly see an ad for exactly the product you've been wanting? That's the power of personalization in action. But what if we told you this is just the tip of the iceberg? In this episode, we will talk about the future of...
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Ep. 113: South Star Drug vs Mercury Drug: SEO Showdown
In this episode, we're diving into an SEO showdown between two of the oldest drugstores in the Philippines: South Star Drug and Mercury Drug. We'll check out their on-page and off-page optimization strategies to see how they stack up in the competitive world of online visibility.
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Ep. 112: Selling the Experience and Not the Product
Going beyond the product and selling the experience is the new way to market goods. Experience is the new commodity and developing content that connects with your target market is the way to go. On this episode of Truelogic DX, we’ll talk about the importance of emotional marketing for…
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Ep. 111: Beyond Reviews: Leveraging on User-Generated Content for SEO & Audience Engagement
Filipino audiences crave authenticity and trust. They rely heavily on peer recommendations and real-life experiences before making purchasing decisions. This is where UGC shines. But what about big brands, the established players in the market? We'll explore how enterprise brands in the…
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Ep. 110: Do Rankings Matter Beyond the First Page?
Getting on the first page of search results is undoubtedly the ultimate goal of SEO work. However, the reality is that you won’t get there fast, if at all. Is this game all or nothing? This episode will cover the competitiveness of first-page search results and the potential of everything after.
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Ep. 109: Alternative Search Engines: Is Someone Eating Google’s Lunch?
While Google's dominance is undeniable, accounting for 90.8% of the global market as of May 2024, we'll explore a promising frontier that could change how we search—artificial intelligence. Join us as we discuss three popular AI tools that rival Google in providing information, directions…
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Ep. 108: The Google’s Search Data Leak
Despite the rapid rise of AI-powered alternatives like ChatGPT, Gemini, and others, Google’s search algorithm remains the search marketer’s most coveted and secretive data. Recently, a massive data leak gave the world an unprecedented look into Google’s black box. Learn more about the leak and...
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Ep. 107: Digital Marketing in the Philippine Tourism Industry
The Philippine tourism industry is a vibrant sector that has significantly contributed to the country's economy. With its stunning beaches, rich cultural heritage, and diverse natural landscapes, the Philippines attracts millions of tourists from around the world. On this episode, let’s explore…
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Ep. 106: Online Marketplace vs. E-commerce Platform
Is it better to open an account and sell at a popular online marketplace like Facebook Marketplace, Shopee, Lazada, or Carousell? Or are you better off investing in an ecommerce website of your own? In this episode, we will compare and contrast e-commerce platform and online marketplace to help…
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Ep. 105: AI in the Philippines
There’s been a lot of news in the AI space. There’s nVIDIA’s stock soaring by 240% in 2023 and another 60% in 2024. There’s OpenAI's GPT-4o and Google's Gemini Live. We got SORA. And while all of this is exciting, we will talk about AI adoption in the Philippines.
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Ep. 104: State of E-commerce in the Philippines
The e-commerce industry in the Philippines is experiencing significant growth, driven by increasing internet penetration and changing consumer behaviors. Let's explore the current e-commerce landscape in the Philippines, diving into weekly online shopping activities, key drivers of purchases, top...
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Ep. 103: Top Industries to Watch in the Philippines in 2024
In 2023, the Philippines stole the spotlight as the fastest-growing economy in Southeast Asia with a growth rate of 5.6 percent—a strong contrast to other countries like Singapore, Thailand, and Malaysia. Let's dive into the key industries driving growth in the Philippines alongside projected...
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Ep. 102: Digital Primer | Navigating the Digital Rush with Tanya Deakin
Join host Ibarra Villaseran as he talks with Tanya Deakin, Vice President and Head, Corp Comms and Brand of Security Bank Corporation on Digital Primer. From reminiscing about initial encounters with digital marketing to discussing current challenges and opportunities in the Philippines, Tanya...
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Ep. 101: Generational Digital Habits of Filipinos
We keep hearing such labels as Baby Boomers, Generation X, Millennials, and more recently, GenZ, especially in media and advertising. So, how do we make sense of generational terms within the Philippine setting? Join us as we define each generation, explore their key behaviors, discuss their...
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Ep. 100: A Look Back at the 100 Episodes
Truelogic Managing Partner Bernard San Juan III takes a journey down memory lane to celebrate a significant milestone - our 100th episode! Join us as we look back on our beginnings and learnings, revisit some of our favorite Truelogic DX podcast episodes from the fundamentals of digital marketing...
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Ep. 99: Connected Cats vs Digital Dogs
Filipinos are a nation of animal lovers with two-thirds owning a dog and over 40% of households having at least one cat. Interest in pets rose significantly during the pandemic and, as a result of the larger number of pet owners in the country, it is expected that the pet food market will…
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Ep. 98: Winners and Losers: Google Ads Behavior
Did you know that we spent $1.76 billion on digital advertising in 2023? According to the latest report of We Are Social and Meltwater, this is more than half, 59.1% to be exact of the total ad spend of the country. What industries are doing great with Google Ads, and who needs help with the…
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Ep. 97: Digital Primer | The Power of Mobile First Approach with Cecille Mariño
Join host Ibarra Villaseran for an insightful discussion on Digital Primer with Cecille Mariño, the General Manager of Lionsgate Play Philippines. With over 25 years of expertise in telecommunication and fast-paced consumer industries, Cecille offers a unique perspective on the transformative…
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Ep. 96. Cebu Pacific vs Philippine Airlines: SEO Battle of Airline Companies
Being the major airlines in the country, both Philippine Airlines (PAL) and Cebu Pacific (CebPac) dominate the skies in their bid to compete with each other. While the former is a long-standing figure in local aviation, the latter is a budget airline whose entry into the market has shaken up the...
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Ep. 95: How People Respond to Social Media Ads
In this episode, we delve into the intricate world of social media advertising and explore how users engage with ads online. From scrolling through feeds to clicking on sponsored content, we uncover the various ways people interact with social media ads and the underlying motivations driving…
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Ep. 94: Integrating AI into your Content Marketing Strategy
Artificial intelligence (AI) is a rapidly evolving field that has changed how businesses operate across various industries, including content marketing. But how do you effectively integrate it into your marketing mix?
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Ep. 93: Digital Primer | Embracing Mobile-First Strategies with Pat Marcelo
Join host Ibarra Villaseran as he talks with Patrick Marcelo, Marketing Manager & PR for IKEA Philippines, on Digital Primer. Explore the evolution of social media, the rise of mobile-first approaches, and the changing dynamics of digital marketing. Gain insights into IKEA's journey in the...
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Ep. 92: Local Languages in the Digital Campaign
Discover the pivotal role of integrating local languages, notably Filipino in building authentic audience connections in your digital marketing campaign.
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Ep. 91: Understanding the 2024 Filipino Digital Consumers
Explore the evolving landscape of Filipino digital consumers in 2024, exploring their demographics, online behaviors, e-commerce trends, and the impact of culture on their digital interactions.
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Ep. 90: How Not to Mess Up Your Site's Moving Day
Over the years, we've probably seen dozens of “Site Migrations” from big brands. Except for a handful, the site migration usually ends with “and they all moved from one crisis to another.” That being said, we're going to talk about the process of site migration, but we'll do it using a…
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Ep. 89: Cookie Apocalypse
In 2024, a big change is coming– the start of Google’s third-party cookies phase-out which marks a major shift in digital advertising and website tracking. Google has already testing this since January 4th, so the time without cookies is getting closer. What does this bring to the online...
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Ep. 88: Why Users Don’t Like Your Website?
Conversion Rate Optimization is used to increase the percentage of visitors who take a desired action on your website. It will likely encourage more of your website visitors to become engaged followers and purchasers. Let’s take a look at things that you can control to influence your users when…
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Ep. 87: The 2023 Philippine Digital e-Conomy
It's that time again when we close out one year and we enter another. So in today’s episode, let’s take a deep look at how the Philippine Digital e-Conomy has progressed over the years, especially in 2023.
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Ep. 86: Are Backlinks No Longer a Google Ranking Factor?
Last September, Google announced backlinks as not one of the biggest factors for ranking anymore. Gary Illyes, an Analyst on the Google Search team and one of the best sources of insider Google information, suggested SEOs may be overestimating the importance of backlinks by saying that he no…
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Ep. 85: Social Media Trends in 2024
Did you know that Meta has launched its first smart glasses with a display? Have you heard that Mastercard has harnessed the power of Natural Language Processing to create a Facebook messenger bot that can decipher customer needs and automate payments? And, would you believe that Netflix has…
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Ep. 84: Social Media Crisis Management 101
With great power comes great responsibility, and businesses must be prepared for the unexpected: a social media crisis. A social media crisis doesn’t have to mean the end of your brand’s reputation because the actions you take to get ready for and address them are within your control. So,...
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Ep. 83: Digital Primer | Navigating Advertising in the Digital Era with Bobby Simborio
Join me as we set off on an intriguing exploration of the digital marketing landscape with the remarkable Bobby Simborio. We’ll navigate through his compelling journey across varied terrains of advertising, from a dynamic full-service Filipino agency to the challenging realm of publishing and the...
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Ep. 82: Digital Marketing Trends in 2024
Ever wondered how the digital marketing landscape in the Philippines is shifting? Join me, Bern San Juan, as I shed light on the fascinating changes that occurred in 2023 and what’s on the horizon for 2024. This episode is teeming with data, trends and strategies from 73% of Filipinos expressing...
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Ep. 81: State of Cybersecurity in the Philippines
Did you know that ransomware and extortion cases in the Philippines increased by 57.4% in 2022 with 11 reported cases across key sectors? Threat actors are utilizing more aggressive tactics to pressure organizations, with harassment being involved 20 times more often than in 2021, according to…
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Ep. 80: Anatomy of an Effective Social Media Ad
Savvy businesses know that it’s absolutely essential to have a presence on social media, but to have and maintain a strong presence on sites such as Facebook, Twitter, and Instagram is all about the right approach. Having a strong social media content strategy is important for figuring out what…
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ABOUT THIS SHOW
Truelogic DX series is your weekly dose of digital marketing business food-for-thought.
A great resource for keeping up with the latest trends in today’s fast-paced digital climate, we offer a fun, convenient and effective way to keep your finger on the pulse, and enhance your digital marketing skills.
Perfect for both experienced and those beginning their digital marketing journey, this podcast combines interviews with leading industry experts, together with latest news, tools, strategies and techniques that takes your brand and digital marketing campaigns to the next level.
Hosted on Acast. See acast.com/privacy for more information.
HOSTED BY
Truelogic DX
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Frequently Asked Questions
How many episodes does Truelogic DX Podcast have?
Truelogic DX Podcast currently has 127 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is Truelogic DX Podcast about?
Truelogic DX series is your weekly dose of digital marketing business food-for-thought. A great resource for keeping up with the latest trends in today’s fast-paced digital climate, we offer a fun, convenient and effective way to keep your finger on the pulse, and enhance your digital marketing...
How often does Truelogic DX Podcast release new episodes?
Truelogic DX Podcast publishes regularly with 127 episodes available. Check the episode list for the typical release schedule.
Where can I listen to Truelogic DX Podcast?
You can listen to Truelogic DX Podcast on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts Truelogic DX Podcast?
Truelogic DX Podcast is created and hosted by Truelogic DX.
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