TRUpreneur

This intriguing 2 part episode features Holly MacDonald the principal behind the 19 year old e-learning firm located on Salt Spring Island whose clients are literally found globally. Holly talks about her business and where it is in 2026 and then, after listening to it  she reflects on a previous podcast from 2021 that described her professional services firm. It is truly a tribute to her that the core strategies have seen her go from strength to strength

David Crouch reviews the 10 year history of Gulf Island Community Radio Society as a board member and the treasurer from a perspective as a business start-up. He goes over honestly and without blushing the variety of mistakes made - in his opinion - on the long but ultimately successful path that led to the on air broadcast station CHIR FM

In this episode I explore what I have called the Pam Paradox. There is no one right way to do anything as an entrepreneur but that many people really aren't suited to it. I review a few of the behavioural types that make very unsuitable and in the end unsuccessful entrepreneurs/

This episodes covers two distinct topics. That the entrepreneurial journey is really not for everyone. But for those who chose this path it is an adventure where if you are mindful you can craft your own adventure

In this episode on go through my inspirations for the type of entrepreneurs I most highly value and why I call them TRUpreneurs

In this episode I talk about my bona fides starting as a 13 year old interested in small business to the decades of hands-on experience I have as an entrepreneur, primary owning and growing a variety of different consulting enterprises

In this first episode I define what I mean by TRUpreneur to clarify people starting and building real businesses in an era of part time side hustles and quick for a buck hacks. I also deal with the historical root of entrepreneur, and demonstrate that Silicon Valley definitions are silly. If you are a small business owner you are likely a TRUpreneur