PODCAST · business
Trust The Process
by Jon Bassford
Trust The Process is a podcast for founders and leaders who want to scale without chaos. Hosted by Jon Bassford, each episode explores how leadership mindset, operational excellence, and culture must work together to build organizations that actually grow and keep growing.Through real-world insights and proven frameworks, Jon helps leaders get curious about what’s really happening inside their companies, diagnose what’s not working, and install processes they can trust. The result? Fewer bottlenecks, stronger alignment, and businesses that are easier to run, fund, and scale.If you’re ready to replace guesswork with clarity and build a company that performs without constant firefighting, this is where you start.
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8
Why Founders Stall Their Own Growth with Marcia Riner | #6
What if the biggest threat to your business is you?In this episode, Jon sits down with business growth strategist Marcia Riner to unpack why so many founders hit a ceiling and how to break through it. With over 25 years of experience, Marcia reveals how owner bottlenecks, misaligned expectations, and lack of operational clarity quietly stall growth even in successful companies.They explore how shifting from control to trust, and from reaction to intentional strategy, can unlock real scale and sustainable success.Key takeaways:Why founders become the bottleneck and how to step out of the wayHow small operational shifts create big growth momentumThe power of clear expectations in sales, delivery, and leadershipIf you're ready to stop spinning your wheels and start building a business that actually works for you, this conversation will change how you lead.
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7
Good Enough Wins the Game with Brittany Greenfield | #5
Perfection is slowing you down more than you think.Cybersecurity founder Brittany Greenfield joins Jon to break down why the best leaders are not chasing perfection but building momentum through small, consistent progress. From founding a DevSecOps company to coaching teams through change, Brittany shares how trusting yourself and your team is the real unlock for growth.In this episode, they explore how great leaders actually operate behind the scenes:• Why incremental progress beats big breakthrough thinking• How fear and perfectionism quietly stall innovation• The power of hiring for your gaps and letting go of controlIf you have ever felt stuck trying to get it exactly right, this conversation will challenge you to move forward anyway. Because done is what drives results, and progress is what builds confidence.You are closer than you think. Trust yourself and take the next step.
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6
Stop Drifting, Start Living with Daryl Dittmer | #4
What if the life you’re chasing is the very thing pulling you off course?Today's guest Daryl Dittmer went from addiction, crime, and hitting rock bottom at 19 to rebuilding a life grounded in discipline, honesty, and self-respect. Through decades of experience across business, recovery, and personal growth, he discovered that real transformation doesn’t come from ideas, it comes from action and radical self-honesty. In this conversation, Daryl and Jon unpack what it really takes to stop drifting and start living with intention.In this episode, you’ll learn:Why drifting is the silent killer of fulfillmentHow chasing money can quietly cost you everything elseThe power of daily practices like breathwork, gratitude, and structureIf you’ve been feeling stuck, distracted, or disconnected from your own life, this episode is your reminder that change doesn’t start with everything. It starts with one honest step inward.
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5
Close Clients for Life with Josh Cadillac | #3
Why do 88 percent of real estate clients never return to the agent who helped them buy or sell their home?In this episode of Trust the Process, Jon talks with real estate coach, speaker, and author Josh Cadillac about why most professionals focus on the wrong goal. Instead of chasing the next commission, Josh teaches agents how to earn something far more valuable: clients who come back for life. Drawing from years as a top-producing agent and national speaker, he shares the mindset and systems that turn one transaction into lifelong trust.You will learn:Why most agents lose clients after the first dealThe simple formula for building rapport, credibility, and trustHow anticipating customer fears creates stronger relationshipsIf you want to build a business people return to again and again, this conversation will change how you think about service, trust, and long-term success.
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4
Fix the Process, Free the Leader | #2
What if the real reason your business feels chaotic is not your people but your process?In this episode, Jon breaks down why so many CEOs and founders do not actually trust the systems running their companies. Through a behind-the-scenes look at an AI startup drowning in duplicate payments, micromanagement, and operational confusion, Jon reveals how a broken accounts payable system was quietly costing the leadership team hours every week.By stepping in as interim COO, he applied his three-step framework to diagnose the real issue, plan a sustainable solution, and execute change that saved the company at least 10 hours a week while shifting the CEO’s mindset from control to confidence.In this episode, you will learn:Why failed execution is usually a diagnosis problemHow micromanagement signals a lack of process trustWhat freeing up 10 percent of leadership time can do for growthIf you want sustainable scale, stronger leadership, and systems you can actually rely on, this conversation will challenge the way you run your business. It is time to stop managing chaos and start building processes you trust.
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3
Why Leaders Can’t Trust Their Process | #1
Feel like something is off in your business, but you can't name it?Jon Bassford, founder and CEO of Lateral Solutions, has worked alongside founders, CEOs, and nonprofit leaders who know they want to grow but lack a process they can truly trust. In this episode, he breaks down the hidden gaps that quietly stall organizations and introduces his three-step Breakthrough System designed to build operational clarity, leadership alignment, and a culture of continuous improvement.You will learn:- Why most leaders skip the critical diagnosis phase- How to identify the unseen gaps holding your organization back- The three pillars required to build a process you can trustThis is not another surface-level business podcast. Each episode delivers real-time guidance, honest problem-solving, and actionable strategies you can apply immediately. If you are ready to build the right foundation and move your organization forward with confidence, you are in the right place.
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ABOUT THIS SHOW
Trust The Process is a podcast for founders and leaders who want to scale without chaos. Hosted by Jon Bassford, each episode explores how leadership mindset, operational excellence, and culture must work together to build organizations that actually grow and keep growing.Through real-world insights and proven frameworks, Jon helps leaders get curious about what’s really happening inside their companies, diagnose what’s not working, and install processes they can trust. The result? Fewer bottlenecks, stronger alignment, and businesses that are easier to run, fund, and scale.If you’re ready to replace guesswork with clarity and build a company that performs without constant firefighting, this is where you start.
HOSTED BY
Jon Bassford
CATEGORIES
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