PODCAST · health
Turbo Charged MD
by Rich Force
Turbo Charged MD is a podcast that focuses on the business side of medical practices, from transitioning from traditional medicine to creating and operating a highly revenue and profit driven entity. Private Pay and Concierge Medicine is one of the fastest growing industries in the United States. We will help you understand the complexities of the "business" side of medicine, diving deep into marketing, sales, operations and financial management. Rich Force, your host and his medical/business professional guests, will truly help you TURBO CHARGE YOUR PRACTICE! Buckle up and let's get at it
Episodes
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Your 2022 Practice Growth Strategy: Plan, Market, Convert!
On this episode of Turbo Charged MD, we discuss preparing your marketing and sales plan for 2022. In order to succeed, you will need to review your 2021 results, from lead generation, to conversions and new patient acquisition, to your staffing and execution of your business plan. Subjects...
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Introducing USA Health MD.com! The FIRST Digital Marketing Platform for Private Pay Medical Pratices!
On this episode of Turbo Charged MD we introduce you to USA Health MD, the first digital marketing platform dedicated specifically to private pay medical practices! Conceptualized by Medical Marketing Solutions CEO, Rich Force, USA Health MD was developed to match consumers with highly qualified,...
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It Takes A Little Bit of Everything To Equal A Lot! PRACTICE SUCCESS!
On this episode of Turbo Charged MD, we discuss all of the small moving parts in your practice that it takes to grow your patient base and revenue. In order to succeed in the cash pay medical business you will have to employ both your human, physical and digital capital to be firing on all...
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Interview with Donna White, Founder, BHRT Training Academy
On this episode of Turbo Charged MD we sat down and chatted with Donna White, the founder of the BHRT Training Academy. Donna is the author of The Hormone Makeover book, has built 4 very successful BHRT practices and is an internationally known speaker. She is the founder of the BHRT Training...
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What to expect when you get a lead and how to convert them to patients.
On this episode of Turbo Charged MD we discuss what is perhaps the lifeblood of your practice, leads, and the reasons that they can be easy to handle or frustrating and baffling at other times. We cover: What is a lead by definition? Who are we trying to attract in our lead generation programs?...
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Scheduling Consultations that SHOW!
On this episode of Turbo Charged MD we discuss the most effective ways to set up medical consultations that results in the highest show %. One of the most frustrating aspects of scheduling an appointment for a prospective new patient, is when they don't show up. You are prepared for their visit,...
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Medical Practice Success Guide for 2021
On this episode of Turbo Charged MD, we briefly look back at 2020 and assess our accomplishments and challenges. We then look ahead at the upcoming year, 2021, and discuss the key strategies to ensure you are on the correct success path. Elements of this success path includes: Reflecting back on...
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Talking ED with Men's Regenerative Health Expert, Dr. David Cunningham
On this episode of Turbo Charged MD, we interview Dr. David Cunningham, Regenerative Medicine and Men's Health Expert on the prevalence of erectile dysfunction and the best modalities and treatments available today. Erectile Dysfunction effects millions of men and over the past several years…
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Search Engine Optimization: The Bedrock of Your Digital Strategy
On this episode of Turbo Charged MD we discuss the importance of having a great SEO plan and service. SEO is the bedrock of your digital strategy and is a must have for your medical practice! Search engine optimization (SEO) is the process of improving the quality and quantity of website traffic…
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Nice sells! A simple solution to attract more patient and retain them.
On this episode of Turbo Charged MD we discuss a simple yet overlooked tool to attract new patients and retain your current patients to you practice... BE NICE! We will discuss: One of the most underrated skills in business right now is being nice. Nice sells. What makes you most valuable is your...
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How To Convert Prospects Into Patients: The Roadmap To Practice Growth.
On this episode of Turbo Charged MD, we will discuss the how to convert a prospect into a new patient. Many private pay medical practices offer life changing treatments and programs. If you find yourself or your team struggling to convert your leads into paying patients, you are not alone.…
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Turbo Lead Generator: Private Pay Practice Lead Generation for Qualified Leads: Lowest Cost Per Lead Guaranteed!
On this episode of Turbo Charged MD we will discuss our breakthrough Lead Generation program, The Turbo Lead Generator. Lead generation is the crux of fueling any private pay medical practice revenues. There are lots of "expert" lead generation companies who fall short on driving highly…
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How A Concierge Call Center Can Increase Your Revenues and Profits
On this episode of Turbo Charged MD we discuss the benefits of retaining the services of a Concierge Call Center to handle your your inbound and outbound propsecting and conversions. If you are relying on your front desk to convert calls or web inquiries into live consultations, you may be…
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BioPhotonic Scanner Interview with Dr. Kim Crawford: Revenue Generating Opportunity
On this episode of Turbo Charged MD, Rich Force, CEO of Medical Marketing Solutions interviews Dr. Kim Crawford, Quadruple Board Certified Physician in Internal, Sports, Preventative and Anti-Aging Medicine, on the opportunity to derive addtional practice revenue with the Pharmanex BioPhotonic...
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Turbo Charge MD Interview with Jill Swartz, President and Founder of Specialty Med Training
Welcome to brand new season of Turbo Charged MD. On this episode, Rich Force, CEO of Medical Marketing Solutions interviews Jill Swartz, Founder and President of Specialty Med Training, a membership model designed specifically for clinicians in the functional, regenerative, preventative and...
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The Market for Erectile Dysfunction Treatments is Hot: How To Tap Into The Market Share
On this episode of Turbo Charged MD, we discuss the upward trend in Erectile Dysfunction treatments, more specifically, non medication related treatment and therapies. Topics include: The FDA approved Viagra in 1998. Pfizers marketing investment blew open the conversation about ED. Men and Women...
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Capturing Practice Market Share From Your Competition
On this episode of Turbo Charged MD, we discuss how to capture market share from your competitors during the Corona Virus Economy. Some private pay medical practices are currently open and some are not as we work in the current Corona Virus economy. We know that we face some short term challenges...
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Best Small Investments/Adjustments To Make in Your Medical Practice During Lean Times
On this episode of Turbo Charged MD, we discuss suggested small investments and adjustments you can make in your medical practice as many private pay practices are experiencing a slow down due to Covid-19. Your phones are not ringing like they usually do, patients are cancelling appointments and...
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Special Edition: The Importance of Keeping Your Digital Presence In Times of Uncertainty
On this Special Edition of Turbo Charged MD, we interview Gal Agassi, Chief Marketing Officer of Medical Marketing Solution and Partner and founder of 360 Business Marketing Inc, an agency that specializes in online business marketing, web development, brand reputation, and converting relevant…
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Converting Cold Prospects Into Raving Fans (Patients)
Converting Cold Prospects Into Raving Fans (Patients) On this episode of Turbo Charged MD, we will discuss the how to take a cold prospect (someone who does not know you but heard about you), all the way to becoming a Raving Fan (new patient). Topics discussed will include: Determining your…
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Follow Up: The Fine Line Between Success, Frustration and Failure
On this episode of Turbo Charged MD we will discuss how follow up or lack there of can make or break your business: Topics covered: 80% of sales require at least five follow-up calls before the deal reaches “Closed Won” status. Since 44% of salespeople give up after one follow-up, there really…
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The Art of Overcoming Objections
On this Episode of Turbo Charged MD we will discuss how to overcome objections. Topics include: Overcoming Objections 1: Listen Fully to the Objection · Resist temptation to jump right in and respond immediately. · Reacting too quickly = you risk making assumptions about the objection. · Take the...
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7 Keys To Set Up A Consultation That Shows
Welcome to Episode 2 of Season #2 of Turbo Charged MD. One of the biggest challenges for any medical practice that does consulations for prospects, is getting your prospects to show up. You speak to them on the phone, you confirm the appointment and you still seem to have high number of no shows....
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Building Rapport With Prospects: If They Trust You They Will Buy
In this first episode of Season 2 of Turbo Charged MD we will discuss the importance of buliding rapport with propsective patients to help them feel comfortable, get to know you and feel great about their buying decision. People buy based on emotion and rationalize their decision afterward with...
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How To Deliver A World Class Patient Experience
On this final episode of season 1 of Turbo Charged MD, we discuss how to deliver a world class patient experience. Once you have acquired a new patient (transactional), it is now time to give them the WOW factor each and every time they visiti your practice. Topics include: Turn your patients…
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Planning For Success: Your Everyday Success Plan
On this epsiode of Turbo Charged MD, we discuss how to set up your day for success. Too often our team's do not have a written game plan and are winging it throughout the day. We specifically cover: Have a game plan: Start your day with roadmap for success. Know who you are going to follow up...
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Conducting A World Class Prospect/Patient Consultation
On this Epidosde of Turbo Charged MD, we will discuss how to conduct a world class Consultation which will help you build a great rapport with your propsective patient and make it painless and comfortable for them to purchase your services at the end of the consult. Topic will cover: Know who you...
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The Holiday Season Isn't Slow! Close Out The Year With A Bang!
On this Episode of Turbo Charged MD we will talk about how the final 6 weeks of the year is a great time to increase sales. If you have the holiday sales blues, it's time to turn that frown upside down and keep your sales and marketing caps on. Get your prospects and patients excited about the...
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4.3 Billion Reasons Why To Use Email Marketing: A Necessary Tool In Your Marketing Arsenal
On this episode of Turbo Charged MD we discuss the power and importance of having a strategic email marketing plan. Topics include: Email marketing is cost-effective. You can reach more mobile customers with email marketing You can automate the email marketing process Email marketing makes it…
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2020 Practice Planning. Make a List, Check It Twice, 2020 Don't Rely On Rolling The Dice!
On this episode of Turbo Charged MD we discuss how Marketing and Sales planning takes a good 90 days until you are ramped up and seeing the fruits of your strategy and the tactics you employed to execute that strategy. DO NOT wait until 1/1/20 to put a plan into action. Here are the top 10 things...
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Practice Owners: Train Your Staff, Your Revenues Depend On It
In this episode of Turbo Charged MD we will discuss the importance of training your staff to have a sales mentality, and to hold them accountable for helping to drive revenues. Weekly training and daily communication. Train you staff to educate and upsell your existing patients. Call recording....
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To Give or Not To Give: When A Prospective Patient Asks For Pricing On The Phone
In this episode of Turbo Charged MD we will discuss what to do when a prospective patient calls your practice and the first thing they ask you is, "how much does it cost?" Train you staff. Phone Scripts. Building Rapport. Taking control of the conversation. Build value. Ask and listen. Invite…
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Marketing Defined: Strategies, Tactics and Niches
In this episode of Turbo Charged MD we will define what marketing really is and how it is the engine fuel for your business. Topics include: Defining marketing and it components. Advertising, Promotion, Publicity, Public Relations and Sales. Strategies vs. Tactics Direct Response Marketing: Best...
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Grass Roots Marketing to Grow Your Medical Practice
In this episode of Turbo Charged MD we will discuss the importance of Grassroots Marketing as a strategy to drive more patients to your practice, Topics will include: What is Grassroots Marketing? Why it is an important part of your marketing strategy. Who in your practice should be involved.…
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The Phone: Your Secret Weapon to Increase Revenues
Episode #3 The phone is not a dinosaur, it is your best technology. It is the most important tool in your sales and operations arsenal Verbal rules non-verbal communication. Prospects want to speak to 'live humans" Inbound vs Outbound. Phone Scripts. Call monitoring and training....
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Creating Your Buyer Persona (Avatar)
As a private pay practitioner you have the ability to select the ideal patient you would like to treat at your practice. In this episode we will discuss: Who do you want to treat. How to create a Buyer Persona (Avatar). Be specific. Name it Great exercise to do with your team. Visualize life from...
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Turbo Charge MD: Podcast 1 Intro
Welcome to Podcast #1! Super excited to help all of you amazing medical practitioners learn what it takes to transition into, or retool your Private Pay/Concierge medical practice! It's not easy but once you learn the success formula, you will be on your way to Turbo Charged revenues and profits....
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ABOUT THIS SHOW
Turbo Charged MD is a podcast that focuses on the business side of medical practices, from transitioning from traditional medicine to creating and operating a highly revenue and profit driven entity. Private Pay and Concierge Medicine is one of the fastest growing industries in the United States. We will help you understand the complexities of the "business" side of medicine, diving deep into marketing, sales, operations and financial management. Rich Force, your host and his medical/business professional guests, will truly help you TURBO CHARGE YOUR PRACTICE! Buckle up and let's get at it
HOSTED BY
Rich Force
CATEGORIES
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