Episodes
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EP208 - Google Confirms: Fewer Links Needed for Effective SEO Rankings!
Episode 208 contains the Digital Marketing News and Updates from the week of Apr 15-19, 2024. 1. Google Confirms: Fewer Links Needed for Effective SEO Rankings! - At the recent SERP Conference, Google's Gary Illyes reiterated a significant shift in SEO strategy: the diminishing importance of…
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Ep207 - How Index Selection and Canonicalization Are Impacted During Google's Core Algorithm Updates
Episode 207 contains the Digital Marketing News and Updates from the week of Apr 08-12, 2024. 1. How Index Selection and Canonicalization Are Impacted During Google's Core Algorithm Updates - In a recent LinkedIn conversation, a significant topic was brought to the forefront by David Minchala,...
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Ep206 - Recovering from Google's March 2024 Core Update
Episode 206 contains the Digital Marketing News and Updates from the week of Apr 1-5, 2024. 1. Recovering from Google's March 2024 Core Update - In the aftermath of Google's March 2024 core update, many website owners, particularly small businesses, have felt the impact of significant traffic...
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Ep205 - Google's Guidance On Helpful Content Update
Episode 205 contains the Digital Marketing News and Updates from the week of Mar 25-29, 2024. 1. Google's Guidance On Helpful Content Update - Google's Search Liaison recently addressed concerns about the Helpful Content Update (HCU), providing clear guidance for content creators facing ranking...
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Ep202 - IndexNow Insights & Top SEO Insights Report
Episode 202 contains the Digital Marketing News and Updates from the week of Mar 4-8, 2024. 1. IndexNow Insights & Top SEO Insights Report - In an announcement at PubCon and then shared on the Bing blog by Fabrice Canel, Principal Product Manager at Microsoft Bing, Bing Webmaster Tools has...
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Ep201 - ‘How Google Search Crawls Pages’
Episode 201 contains the Digital Marketing News and Updates from the week of Feb 26 - Mar 1, 2024. 1. ‘How Google Search Crawls Pages’ - In a comprehensive video from, Google engineer Gary Illyes sheds light on how Google's search engine discovers and fetches web pages through a process known as...
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Ep200 - Google : You Decide On The Fate Of Your Old Content
Episode 200 contains the Digital Marketing News and Updates from the week of Feb 19 -23, 2024. 1. Google : You Decide On The Fate Of Your Old Content - The question of what to do with old content on your website is a recurring dilemma. Google's John Mueller recently shed light on this topic,...
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Ep199 - Google Updates Image Removal Process from Search Index
Episode 199 contains the Digital Marketing News and Updates from the week of Feb 12 -16, 2024. 1. Google Updates Image Removal Process from Search Index - Google has updated their guidelines regarding the removal of images from their search index. As of February 16, 2024, the updated guidance...
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Ep198 - Google's SEO Starter Guide Revamp: Streamled for Clarity and Efficiency
Episode 198 contains the Digital Marketing News and Updates from the week of Feb 5 -9, 2024. 1. Google's SEO Starter Guide Revamp: Streamlining for Clarity and Efficiency - Google has recently overhauled its SEO Starter Guide, a move that marks a significant shift towards simplifying SEO…
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Ep196 - Google's SEO Starter Guide Update: Streamlining for Clarity and Efficiency
Episode 196 contains the Digital Marketing News and Updates from the week of Jan 22-26, 2024. 1. Google's SEO Starter Guide Update: Streamlining for Clarity and Efficiency - Google is currently reworking its popular SEO Starter Guide, initially released in 2010 and updated in 2017 to…
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Ep195 - Google's Guide to Seamless Website Transition Without SEO Hiccups
Episode 195 contains the Digital Marketing News and Updates from the week of Jan 15-19, 2024. 1. Google's Guide to Seamless Website Transition Without SEO Hiccups - Google's John Mueller has provided advice for businesses transitioning to a new website without affecting their SEO. This guidance…
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Ep194 - Google's Clear Message: No 'Perfect Page' Formula for Search Rankings
Episode 194 contains the Digital Marketing News and Updates from the week of Jan 08-12, 2024. 1. Google's Clear Message: No 'Perfect Page' Formula for Search Rankings - Google's Search Liaison, Danny Sullivan debunked a common myth in SEO: the existence of a 'perfect page' formula for achieving...
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Ep193 - Google's Shift Away from Third-Party Cookies has Started
Episode 193 contains the Digital Marketing News and Updates from the week of Jan 01-05, 2024. 1. Google's Shift Away from Third-Party Cookies has Started - On January 4, 2024, Google embarked on a significant change in the digital marketing landscape by initiating the first stage of its strategy…
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Ep192 - Site Structure Strategy
Episode 192 contains the Digital Marketing News and Updates from the week of Dec 18-22, 2023. 1. Site Structure Strategy - Understanding the basics of SEO (Search Engine Optimization) can significantly enhance your online presence. Gary Illyes from Google has recently shed light on the importance...
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Ep191 - Google Reiterates: Domain Age Does Not Impact Search Rankings
Episode 191 contains the Digital Marketing News and Updates from the week of Dec 11-15, 2023. 1. Google Reiterates: Domain Age Does Not Impact Search Rankings - In a recent discussion, Google's John Mueller addressed a long-standing question in the SEO community: Does the age of a domain name...
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Ep190 - Google Ads Responds: Temporary Opt-Out for Search Partner Network in PMax Campaigns
Episode 190 contains the Digital Marketing News and Updates from the week of Dec 4-8, 2023. 1. Google Ads Responds: Temporary Opt-Out for Search Partner Network in PMax Campaigns - Last week in Ep 189, I highlighted the study by Adalytics that revealed Google search ads were appearing on websites...
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Ep189 - Google Ads Controversy: Ad Placements on Questionable Websites
Episode 189 contains the Digital Marketing News and Updates from the week of Nov 27-Dec 1, 2023. 1. Google Ads Controversy: Ad Placements on Questionable Websites - A recent study by Adalytics has sparked a debate over the ethical and transparency issues surrounding Google's Search Partner…
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Ep188: Overlooked Details That Make or Break Your SEO
Episode 188 contains the Digital Marketing News and Updates from the week of Nov 20-24, 2023. 1. Overlooked Details That Make or Break Your SEO - Search engines look at many factors when determining how to rank web pages in search results. While flashy new SEO trends come and go, focusing on...
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Ep187: Danny Sullivan's Insights on Google's Ranking Misconceptions
Episode 187 contains the Digital Marketing News and Updates from the week of Nov 13-17, 2023. 1. Danny Sullivan's Insights on Google's Ranking Misconceptions - In a recent presentation, Google's Danny Sullivan addressed a common misunderstanding in the SEO community regarding how search rankings...
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Ep 186: Google's Cookieless Future Unveiled!
Episode 186 contains the Digital Marketing News and Updates from the week of Nov 6-10, 2023. 1. Google's Cookieless Future Unveiled! - As third-party cookies are being phased out, Google is introducing new, privacy-focused ad targeting methods that rely on first-party data and artificial...
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Ep 185: Mobile-First Indexing: Google's 7-Year Mission Accomplished!
Episode 185 contains the Digital Marketing News and Updates from the week of Oct 30 - Nov 3, 2023. 1. Mobile-First Indexing: Google's 7-Year Mission Accomplished! - Imagine a world where your smartphone is the key to unlocking the vast potential of the internet. That's the vision Google has…
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Ep 184: Google Introduces “Search Themes” - A New Optional Performance Max Signal
Episode 184 contains the important Digital Marketing News and Updates from the week of Oct 23-27, 2023. 1. Google Introduces “Search Themes” - A New Optional Performance Max Signal : Google has introduced a new feature called "Search Themes" for its Performance Max campaigns. If you're not...
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Ep 183: Microsoft's New Automated Bidding Features for Your Business!
Episode 183 contains the important Digital Marketing News and Updates from the week of Oct 16-20, 2023. 1. Microsoft's New Automated Bidding Features for Your Business! - Microsoft Advertising has rolled out two automated bidding strategies, Target CPA and Maximize Conversions, to all…
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Ep 182: Google's Demand Gen Ads: The AI-Powered Video Ads
Episode 182 contains the important Digital Marketing News and Updates from the week of Oct 9-13, 2023. 1. Google's Demand Gen Ads: The AI-Powered Video Ads - If you're using social media platforms like Facebook and Instagram for advertising, you'll want to know about Google's latest ad product:...
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Ep 181: 🚨 Google Removes Individual And Ad Group Keyword Forecasting 🚨
Episode 181 contains the important Digital Marketing News and Updates from the week of Oct 2-6, 2023. 1. New Courses to Unlock the Power of Reddit Ads - If you're a business owner looking to diversify your online advertising, Reddit has some exciting news for you. The platform has updated its...
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Ep 180: Is Google Lying About Using Clicks in Rankings? A X-Googler Testimony
Episode 180 contains the important Digital Marketing News and Updates from the week of Sep 25-29, 2023. 1. Is Google Lying About Using Clicks in Rankings? A X-Googler Testimony - The debate over whether Google uses clicks as a direct ranking factor has taken a new turn. Eric Lehman, a former...
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Ep 179: Google's Top Factor in 🔍 Search Indexing!
Episode 179 contains the important Digital Marketing News and Updates from the week of Sep 18-22, 2023. 1. YouTube's New AI-Powered Tools! - YouTube is stepping up its game with a slew of innovative creator tools, including groundbreaking generative AI features. Unveiled at the "Made On" showcase...
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Ep178 - Google Announces September 2023 Helpful Content System Update
Episode 178 contains the notable Digital Marketing News and Updates from the week of Sep 11-15, 2023. 1. TikTok Shop Launches in the US - With inspiring hashtags like #TikTokMadeMeBuyIt, TikTok now aims to revolutionize online shopping culture. TikTok Shop is now officially available in the US,...
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Ep177- The Best Way to Do Paid Guest Posting (According to Google)
Episode 177 contains the notable Digital Marketing News and Updates from the week of Sep 4-8, 2023. 1. Google August 2023 Core Update - Google has confirmed that the August 2023 core update, which began rolling out on August 22, 2023, has completed on Sept 7, 2023. This is the second core update…
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Ep176- Google Ads Limited Ad Serving Policy: What You Need to Know
Episode 176 contains the notable Digital Marketing News and Updates from the week of August 28 - Sep 1, 2023. 1. Google Announces Lighthouse 11 with New Accessibility Audits, and LCP Bug Fix - Google PageSpeed Insights (PSI) is a free tool to help you find and fix issues slowing down your web...
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Ep175- Per Google, A Page Doesn't Have To Be In The Top 10 Results To Be A Featured Snippet
Episode 175 contains the notable Digital Marketing News and Updates from the week of August 21 -25, 2023. 1.LinkedIn Makes it Easier to Create and Manage Newsletters - LinkedIn is updating its newsletter creation user interface (UI) to make it easier for users to create and manage their...
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Ep174- Google Doesn't Use Third-Party SEO Tool Scores for Rankings
Episode 174 contains the notable Digital Marketing News and Updates from the week of August 14 -18, 2023. 1. Google Ads Sunsetting Enhanced CPC on Shopping campaigns - Google Ads Shopping campaigns will no longer use Enhanced cost-per-click (eCPC) starting in October. Instead, Shopping campaigns...
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Ep173- Google Warns: Content Pruning Can Hurt Your SEO
Episode 173 contains the notable Digital Marketing News and Updates from the week of August 7 -11, 2023. 1. Amazon is Testing AI to Write Product Descriptions for Sellers - Amazon is reportedly testing a generative AI tool for sellers that writes copy for product listings. This marks a…
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Ep172-Blocking Banner Ads From Getting Indexed
Episode 172 contains the notable Digital Marketing News and Updates from the week of July 31 - August 4, 2023. 1. OpenAI's GPTBot: The New Web Crawler That's Changing the Game - OpenAI has announced the launch of GPTBot, a new web crawler that uses large language models to crawl the web. GPTBot…
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Ep171-Google's John Mueller: Programmatic SEO is Spam
Episode 171 contains the notable Digital Marketing News and Updates from the week of July 24-28, 2023. 1. Google and Microsoft Ad Revenue Up: What Does This Mean for Marketers? - Google and Microsoft both reported strong earnings for Q2 2023, with ad revenue growth outpacing overall revenue…
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Ep170-Should You Match Google's Rewritten Titles?
Episode 170 contains the notable Digital Marketing News and Updates from the week of July 17-21, 2023. 1. Sell Directly on TikTok with WooCommerce - WooCommerce and TikTok have partnered to allow WooCommerce merchants in the United States to sell directly on TikTok. This new program, currently in...
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Ep169 - LLMs for SEO: A Recipe for Disaster?
Episode 169 contains the notable Digital Marketing News and Updates from the week of July 10 - 14, 2023. 1. ByteDance's CapCut Plugin Uses AI to Automate Video Creation - ByteDance, the parent company of TikTok, has released a new plugin for ChatGPT that allows users to create videos with AI. The...
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Ep168 - Meta Launches Threads: Twitter Copycat - App Reaches 80 Million Users in 48 Hours
Episode 168 contains the notable Digital Marketing News and Updates from the week of July 3 - 7, 2023. And the show notes for this episode was generated using generative AI. And like always, I curated the articles for the show. 1. Meta Launches Threads: Twitter Copycat - App Reaches 80 Million...
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Ep167 - Navigating New Norms: Google Ads Tightens Rules on Third-Party Click Tracking
Episode 167 contains the notable Digital Marketing News and Updates from the week of June 26 - 30, 2023. And the show notes for this episode was generated using generative AI. And like always, I curated the articles for the show. 1. Time's Up for Universal Analytics (UA): Embrace Google Analytics...
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Ep166 - Microsoft Launches AI-Powered Advertising Tool That Can Help You Increase Your Conversion Rates
Episode 166 contains the notable Digital Marketing News and Updates from the week of June 19 - 23, 2023. And the show notes for this episode was generated using generative AI. And like always, I curated the articles for the show. 1. YouTube's New Thumbnail A/B Testing Tool - YouTube has launched…
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Ep165 - Google Merchant Center Updates: What You Need to Know
Episode 165 contains the notable Digital Marketing News and Updates from the week of June 12 - 16, 2023. And the show notes for this episode was generated using generative AI. And like always, I curated the articles for the show. 1. LinkedIn Removes Carousel Posts, Profile Videos, and In-Image...
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Ep164 - Apple Amps Up Privacy: A Glimpse at iOS 17 and macOS Sonoma
Episode 164 contains the notable Digital Marketing News and Updates from the week of June 5 - 9, 2023. And the show notes for this episode was generated using generative AI. And like always, I curated the articles for the show. 1. Google’s Structured Data Validator vs Schema.org -During June…
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Ep 163 - Microsoft Introduces New Insights for Universal Event Tracking Tags
Episode 163 contains the notable Digital Marketing News and Updates from the week of May 29 - June 2, 2023. And the show notes for this episode was generated using generative AI. And like always, I curated the articles for the show. 1. Google Search Console Insights Adds New Report to Track…
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Ep161 - Google's John Mueller on "Gambling with SEO shortcuts"
Episode 161 contains the notable Digital Marketing News and Updates from the week of May 15-19, 2023. And the show notes for this episode was generated using generative AI. And like always, I curated the articles for the show. 1. HomeAdvisor Penalized by FTC for False Claims - HomeAdvisor, a...
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Ep160 - New Core Web Vitals Metric to Take Effect in 2024: Here's What You Need to Know
Episode 160 contains the notable Digital Marketing News and Updates from the week of May 8-12, 2023. And the show notes for this episode was generated using generative AI. I still sourced the articles for the show. 1. Scammers Are Exploiting Verified Accounts on Facebook and Instagram to Defraud...
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Ep159 – Google: “Coming Back Soon” Pages For Site Migrations
Episode 159 contains the notable Digital Marketing News and Updates from the week of May 1-5, 2023. 1. Google Updates Guidance For Cross-Domain Canonicals – Google has updated its help documentation for canonicalization. It removed a line about syndicated content and also updated a line about...
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Ep158 - What’s The Ideal Number Of Products On A Page For It To Rank Well?
Episode 158 contains the notable Digital Marketing News and Updates from the week of Apr 24-28, 2023. 1. Snapchat Reports Lower Revenue In Q1’23 - Snapchat has released it Q1’23 earnings report. First off, on active users – Snap added 8 million more total daily actives in Q1, taking it to 383...
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[Ep157] - Google Adds Page Experience To ‘Helpful Content’ Guidance
Episode 157 contains the notable Digital Marketing News and Updates from the week of Apr 17-21, 2023. 1. Twitter Requires All Advertisers To Pay For Verification First - Twitter has informed all advertisers that they’ll have to sign up to either Twitter Blue or Verification for Organizations in...
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[Ep156] - Are Backlinks Still Relevant In 2023?
Episode 156 contains the notable Digital Marketing News and Updates from the week of Apr 10-14, 2023. 1. Microsoft Ads Launches PLA Extensions - PLA Extensions are the first fully integrated retail media solution from Microsoft allowing brands to serve product ads both onsite and offsite with a...
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[Ep155] - Does Pagination Impact Google Crawl Budget?
Episode 155 contains the notable Digital Marketing News and Updates from the week of Apr 3-7, 2023. 1. Microsoft Professional Service Ads Available for Select Verticals Worldwide - Microsoft Advertising has launched Professional Service Ads help consumers connect directly to professionals in a...