Two Desks Down

The peer support episode features a live review of website copy for the podcast page! Listen in to hear where it started, what tips Caitie suggested and take a peek to see where it ended up. This is the perfect episode to tune in if you’re looking for copy editing tips as you write your own podcast page. Record the podcast (or do the offer) before writing the page to better craft the messageRead it out loud to notice what’s happeningWhat to put on a podcast website pageThoughts on putting a gif on a pageButtons everywhereCopy roughly designed to support the web designerPodcast pages vs. Sales Pages Copywriting00:00 Texting vs. Talking: Communication Preferences01:13 Spelling Struggles: The Challenge of English03:25 Morning Routines: Waking Up with Kids05:03 Aspiring Authors: The Dream of Writing Children's Books07:42 Crafting a Podcast Page: Writing Tips and Strategies20:04 Podcast vs. Sales Page: Key Differences in WritingLinks for Episode 5:Tori Sprankle who designed the Podcast page https://www.torisprankel.com/  Take a look at the final podcast copy: www.lunimae.com/two-desks-down-podcast Connect with Caitie:https://caitiecupplescreative.com/ https://www.threads.com/@caitiecupplescreative https://www.instagram.com/CaitiecupplescreativeConnect with Erin:www.lunimae.comhttps://www.threads.com/@lunimaestrategy https://www.instagram.com/lunimaestrategy 

This episode is all about Schedules and Time Blocking Calendars. Business owners often struggle to figure out the best schedule for their business each week and this week we talk through real life example.This is a Peer Coaching episode where Caitie shares her dilemmas around her weekly schedule and Erin helps provide suggestions. This discussion includes:Scheduling work at 80% Whether to block a whole day or sections of the day for your own business When to let clients book callsFiguring out how to overlap client projects5th week is always freeEpisode Chapters:00:00 Sweet vs. Salty: A Taste of Preferences01:12 Weird Things Associated to Your Brand02:54 The best Concert05:01 Birthday Traditions: Celebrating with Desserts08:17 Peer Support: Managing Your Schedule11:11 Task Management: Tools and Strategies13:59 How to move time blocks when you're having fun18:55 Nighttime Laptop Rules19:55 When to schedule a project kickoff call27:38 Thoughts on Calls Days of the WeekCatch up on Epsidoes 1-3: www.lunimae.com/two-desks-down-podcast Connect with Caitie:https://caitiecupplescreative.com/ https://www.threads.com/@caitiecupplescreative https://www.instagram.com/CaitiecupplescreativeConnect with Erin:www.lunimae.comhttps://www.threads.com/@lunimaestrategy https://www.instagram.com/lunimaestrategy 

S1:E3 Life is Expensive! Balancing Contracting Work in your Business We're using a Thread as a jumping-off point for today's conversation. Caitie and Erin go deeper into the realities of running a business and why doing consulting work might be THE thing that keeps your business afloat, not something to be ashamed of.Wanna join the conversation? DM us on Instagram and share your thoughts. We might even just talk about it in a bonus episode.00:00 Vacation Preferences: Beach vs. Adventure01:43 Jobs you wish you knew about03:07 Looking forward to in 202603:35 What's for Dinner?04:59 Caitie Intro05:27 Business Realities: Contract Work and Retainers16:01 Weighing Your Options with a Contract Opportunity20:21 Summer Schedules25:23 Corporate vs. Business Owner RisksMentioned In this Episode: The Thread that started the ConversationKP is a Certified 9-grid freak | Social Media + content strategy for weirdo small business owners feeling lost on social - learn more hereThe massive Chicken Pot PieConnect with Caitie:WebsiteThreadsConnect with ErinWebsiteInstagram

In this episode we focus on the business side to discuss how to get shit done that isn’t the primary thing you sell. As service providers we have a specialty but we also have to do admin work, financials, inbox, show up on social, and do many other marketing things. We talk strategies for how Caitie figures it out in her business. Also in this episode:How Caitie explains her work to her grandmaCaitie’s husband's entrepreneurial venturesBalancing business and family lifeTime tracking habitsClient sourcing and maintaining relationships00:00 Introduction to Copywriting and Its Importance01:52 The Role of Website Copy and When to Update03:46 Collaboration with Designers and Other Professionals05:53 Cohost Introduction08:19 Personal Insights and Entrepreneurial Journey10:58 Managing Business Tasks and Time Effectively16:28 Effective Time Management Tools17:28 Marketing Strategies for Entrepreneurs21:15 Client Acquisition and Referrals24:59 Enhancing Client Experience28:30 Project Management and WorkflowResources & Links:Sunsama – Daily planning toolDubsado – Client management platformWho should we all follow: Kristina Bleiler from Gem Creative Co https://www.instagram.com/gemcreativeco/ Katie from 26&then some https://www.threads.com/@26andthensome Caitie’s Husband's Business: https://codeuntold.com/ Work on Your Own Stuff Wednesday - Join for freePassions Collective – Dubsado TemplatesAmy, from Hello & Co on Making Google Docs look Cute - https://hellococreative.com/ Connect with Caitie:WebsiteThreadsConnect with Erin:www.lunimae.comwww.instagram.com/lunimaestrategy

In this engaging conversation, Caitie Cupples shares her journey as a website copywriter, her love for fantasy books like Dungeon Crawler Carl, and her insights on balancing business, reading, and family life. Discover practical tips on updating website copy, time management, and the importance of empathy-driven content.Action items:Create an emergency plan for personal and business lifeAutomate client communication and project management processesBuild a support network for unexpected life eventsChapters00:00 Exploring Fantasy Literature: Dungeon Crawler Carl03:16 Diving into Rom-Coms and Academic Affairs03:47 Television Shows: Bridgerton and Beyond06:00 Podcast Recommendations and Listening Habits07:16 Conversation Starters08:49 Book Trackers: Storygraph vs Goodreads11:43 Dog Adoption Journey18:07 Travel Adventures: From Lisbon to Local Trips19:04 Food Obsessions and Comforts23:09 Introducing Caitie Cupples: A Journey to Copywriting24:31 Rebuilding After a Crisis30:50 Emotional Impact of Loss36:26 Looking Ahead: Rebuilding and Moving ForwardResourcesDungeon Crawler Carl by Matt Deniman - https://mattdinniman.com/books/dungeon-crawler-carl/ Proof of Life Podcast by Tori Sprankle  https://www.torisprankel.com/proof-of-life-podcast Sunsama Planning Tool -https://sunsama.com/Storygraph for Book Tracking -https://app.thestorygraph.com/ Guest:Caitie Cupples is an empathy-first, conversational copywriter who helps creative entrepreneurs weave their personality, story, and values into the words that represent their brands so they can sell out their offers while feeling authentically themselves.If Caitie’s not clacking away on her keyboard, writing website, email, or launch copy for clients, she’s probably taking a walk in the woods of the Pacific Northwest with her family, adding another book to her library holds list, or baking delicious muffins that her kids may or may not deem edible.To learn more, head to her website at www.caitiecupplescreative.com, find her on Instagram/Threads @caitiecupplescreative, or subscribe to her newsletter, www.caitiecupplescreative.com/subscribeHost:Erin Taylor, Lunimae Strategy & Systems DesignLearn more at www.lunimae.com or follow along @lunimaestrategy

An overview of what's to come on Season 1 and background on your host, Erin Taylor.00:00 Introduction to Two Desks Down Podcast00:59 Erin's Journey from Corporate to Entrepreneurship02:13 Supporting Design Studios: The Role of an Online Business Manager03:09 Introducing Co-Host Caitie Couples and Season OverviewErin Taylor is the lead Operations Strategist and OBM at Lunimae Strategy & Systems Design who helps Brand & Web Designers build a calmer business.Find out more about Erin on her website: www.lunimae.com hang out with her on Instagram & Threads @lunimaestrategy or stay in touch by signing up for her Systems Shift newsletter: www.lunimae.com/newsletterCaitie Cupples is an empathy-first, conversational copywriter who helps creative entrepreneurs weave their personality, story, and values into the words that represent their brands so they can sell out their offers while feeling authentically themselves.To learn more about — and from! — Caitie, head to her website at www.caitiecupplescreative.com, find her on Instagram/Threads @caitiecupplescreative, or subscribe to her newsletter, The Messy Middle at www.caitiecupplescreative.com/subscribe.