PODCAST · education
Two Minute Business Wisdom
by J Cleveland Payne
Independent business analyst and small business owner J Cleveland Payne offers success tips for business owners and professionals every week in a quick and concise format.
Episodes
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Don't Undersell How Much Luck Went Into Your Success - TMBW 267
Much of our uccess in business, and in life in general, comes from a coin flip that just happened to come up in your favor at just the right time.
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The Disappointing But Simple Solution To The Fastest Way For A Business To Grow - TMBW 266
Businesses will grow at their own rates, and that growth is mostly out of the control of the business owner.
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Don’t Take An Opportunity That Could Lose You More Than 20% Of Your Investment - TMBW 265
Know your 20% or less number before looking at deals.
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Proceed With Caution When Taking On Partners - TMBW 264
Every potential business partner you encounter is not looking to leave you high and dry. But it happens. That is why it is important to have rules to follow to keep you from signing on to potentially bad partnerships.
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Learn How To Demonstrate Products And Services You Sell Properly - TMBW 263
Learn how to highlight key features and usage tips for all your inventory and service products on your sales sheet.
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Create New Product Launches To Attract New Customers - TMBW 262
Introducing new products or services is a great way to attract customers you previously had no access to and retain customers with a shift in needs. Even if creating a new product or service isn't apparent, find a way to define and make them regularly.
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Adapting To Change Is The Key To Business Survival - TMBW 261
The importance of flexibility and adaptability in business can not be understated. From knowing how to pivot to a new strategy in the face of market changes or when just to give up a product or service that is not working, the market will force change upon you, and you must react accordingly.
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Get Used To Telling (And Retelling) Success Stories - TMBW 260
Highlights of significant achievements or milestones you have witnessed from previous customers are incredible tools to add to a sales pitch. If you think you lack the skill to be a compelling storyteller, plenty of coaches are waiting to sell you with some stores of their successful clients.
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Keep Up With Industry News And Updates - TMBW 259
Keep informed on the news and innovations going on in your industry, and if you have the talent, contribute personally with the writing and presentation of that information to your customers and other curious people.
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Be Real About What Your Company Culture Represents - TMBW 258
Just as important as your mission and values, it highlights team activities, values, and work environment. However, a person in power with nefarious reasons can also use these as a tool 'to protect' company culture.
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Present Your Company Mission And Values - TMBW 257
Understand what your business stands for, and learn to express your business's core principles and goals with simplicity.
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Manage Yourself And Your Health Through A Crisis - TMBW 256
Your physical and mental health are the most important aspects of your business because you cannot maintain a business without proper maintenance.
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Don’t Rely On Loans If You Are Unsure Of Prospective Income - TMBW 255
Unless you are wealthy and can cover the cost of paying it back, have investors who can cover it for you, or have massive cashflow to cover it through salary, I don’t recommend taking out loans at the offset of launch your small business.
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Time Management Techniques For Entrepreneurs – TMBW 254
This episode offers five strategies to help small business owners establish effective time management. SPOILER ALERT: You will never achieve genuinely effective time management, but don’t let that stop you from the attempt.
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Take Advantage Of Networking And Collaboration Opportunities – TMBW 253
The importance of networking, partnerships, and collaborations in driving small business growth cannot be understated. Despite the potential frustrations and exhaustion, remember that these connections can provide invaluable support and encouragement for your business.
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Mastering Customer Service In The Digital Age – TMBW 252
Small businesses have no choice but to try and leverage technology to improve customer satisfaction. However, in this age where it is hard to get someone on the phone, you have the advantage of providing a personal touch, making your customers feel valued and your business feel more human.
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Building Your Brand From Scratch – TMBW 251
Creating a solid brand identity and value proposition for small businesses can be daunting. But the best you can do out of the gate will help you immensely, even if your initial ideas need to catch on for the masses.
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Cover Your Small Business Legal Basics - TMBW 250
You may only need a little paper or minimum time with a lawyer on retention to get down to business. But you need to know this from the first day of offering your products and services for sale to the public.
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Bootstrapping – TMBW 249
Stories of people who could start and grow a business with minimal external funding are great. These stories also convince many people who can’t bootstrap their business to give it a shot when they should not.
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Digital Marketing on a Dime – TMBW 248
Digital marketing comes with a cost, so use cost and time-effective strategies for your small business.
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Practice Effective Budget Management – TMBW 247
Managing your finances, including budgeting strategies, cash flow management, and cost reduction techniques, will make the difference in you being a long-standing success or a quick financial failure.
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Prep For Navigating The Startup Phase – TMBW 246
Following some basic initial steps for launching a small business will save you time, frustration, and money in the long run. This involves choosing a business structure, properly registering the company, and being honest about your initial market analysis.
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Build A Company That Reflects Your Values – TMBW 245
Build a foundation from the beginning that reflects your values and how you want to be seen. That makes it easy to run a company that maintains your values.
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Don’t Take On A Business Opportunity Out Of Boredom – TMBW 244
If you’re just looking for something to do, especially if you have a large amount of money burning a hole in your vault, taking on a business opportunity is typically a terrible path to take to alienate that boredom.
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Look For Investors To Diversify Your Risk From The Beginning - TMBW 243
Polish up your business plan and get to work. Find seller financing. Raise funds from investors. Use different types of loans. Ask friends and family who understand how investing in a business works. The financial risks of getting a new business off the ground are well known. Save yourself some…
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Plan For Downside Scenario - TMBW 242
Things will go wrong in your business. Don’t attempt to survive on sheer will. Have understood and ready to implement plans in case of multiple downside scenarios.
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Have An Exit Plan - TMBW 241
Knowing how long and how much fiscal damage it will take to sell a business if you want (or need) to should be known before you receive the keys to the building. A business that doesn’t align with your exit plan may be a business you need to pass on.
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Don’t Take On Unprofitable Or Turnaround Business Unless You Are A Pro – TMBW 240
If you have never worked in an industry, you should avoid taking on the responsibility of a troubled business. A turnaround story on an unprofitable business is excellent to tell but hard to write if you have never done it before.
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Get Organized – TMBW 239
A crucial key to business success is organization. Proper organization will help you complete tasks and stay on top of things to be done.
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Take The Time To Understand How Everything Functions Before You Start Making Changes – TMBW 238
Before making any significant changes at a company you are taking over, take as much time as you need to understand how everything functions and who the key players are. Your genius changes to the process may have been attempted before with disastrous results, and just you being you may not be…
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Know What Jobs You Are Hiring For - TMBW 237
When an applicant interviews for the job of a lifetime and you are just trying to fill a spot with any able body, both sides will find the process frustrating.
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Know Your Role In The Guru Game - TMBW 236
Are you an 'elite expert' or the 'just as bad as you' guy when it comes to the Guru Game? Understand what game you intend to play, and play that game well when you deal with how you work with mentors.
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Never Bring Desperation To A Negotiation - TMBW 235
Always show you can walk away from a deal not going your way. Especially if you are desperate to make that deal come through.
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Make Sure That You Are As Ready For Your Business Launch As Your Business - TMBW 234
There is a lot of pre-launch effort that goes into launch day for your business. This counts for the business entity of your choice, you, and the people who will lose time with you as you pursue your business success.
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Offering Good Service Is Always On The Goal List - TMBW 233
Providing exemplary service to your customers is crucial to gaining their loyalty and retaining their business.
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You'll End Up Working Harder For Yourself Than You Would For Someone Else - TMBW 232
Prepare to make sacrifices in your personal life when establishing your business. In turn, prepare yourself to understand the need for these sacrifices will mostly come from those who work for you who are unwilling to make the same sacrifices (and justifiably so).
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Know Your Competition And The Appropriate Tactics For Engagement - TMBW 231
It's essential to be aware of who (or what) your business competition is and both the appropriate and inappropriate tactics that someone can deploy in defending your business against them in the marketplace.
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Starting A Business Requires Analytical Thinking, Determined Organization, And Detailed Record-Keeping - TMBW 230
The very long, poor SEO'ed title for this episode offers three simple truths for preparing yourself mentally for a business launch.
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When The Clothes Make The Team - TMBW 229
My thoughts on wearing uniforms for your business, and my thoughts almost always 'yes.' Dressing for success is necessary, even without a formal dress policy.
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From Seth Godin On The Entrepreneurial Journey (And Maybe Even Life) - TMBW 228
A recent posting from Seth Godin emphasized your final destination on your entrepreneurial journey and just how final it really is (or is meant to be). See the post at https://seths.blog/2023/06/when-we-get-to-where-were-going/.
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Should You Start A Gig Hustle, Or Should You Start A Business To Make Real Money? - TMBW 227
You've figured out what entrepreneurship really is and don't want that. That doesn't disqualify you from starting a small business or signing up for a side gig to bring more money in. Just know the reasoning behind what you try to pursue and the realities of the needs both require.
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Understand Your finances - TMBW 226
Understanding your personal finances means knowing the difference between not wanting to spend over $200 and only having $200 to spend. Understanding your business finances means knowing the impact of what money you can bring in and what money you must ensure always goes out.
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Maybe You Were Not Meant To Be An Entrepreneur - TMBW 225
Deciding that you have binged too many Gary Vee videos a few years back and the entrepreneur's life may not be all it's cracked up to be is an epiphany. This doesn't stop you from using your entrepreneurial mindset to help other businesses grow and thrive. But you don't have to put yourself and...
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Always Write It Down - TMBW 224
Handshake deals have been made and lived by since the dawn of time. But this is the 21st Century, and we humans have repeatedly proven that we should not be such a trusting lot. Get all the essential terms and conditions of your deal in ink or in pixels, and make sure it is readily available to…
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Can You Make Payroll? - TMBW 223
Hiring the help you need to succeed as a business is crucial. Paying those who help a fair wage is key. And if you can't afford to pay, that's where the real problems creep in.
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Don't Mistake Reading With Doing - TMBW 222
The human mind has a hard time distinguishing a lived experience from one you would read, which is why the power of suggestion and 'fake it til you make it' can happen. But to be a top-level entrepreneur, you must know the difference and ensure you are doing more.
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Keep A Happy List - TMBW 221
Make a list of things that make you happy to review when you need a boost. Put on it the things like walking outside with your dog, having a little dance party, going to the gym, going to the sauna, or reading a book you like.
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Every Job Sucks - TMBW 220
There are aspects of every job that have undesirable elements. This is even true if you have found 'work you love.' But you are not doomed to do all the work that tends to suck your life out.
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It Is Okay To Lose Out On An Idea - TMBW 219
When a person steals your idea and takes the glory and the credit, sit back and watch the show. They stole your idea because they have no ideas. You have plenty of ideas.
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Seriously Consider Taking On A Business Partner - TMBW 218
Just because you have some knowledge does not mean you're competent. The best business people are not the smartest people in the room, but they are smart enough to know they don't have to be and find partners or hired hands to fill in the missing gaps.
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ABOUT THIS SHOW
Independent business analyst and small business owner J Cleveland Payne offers success tips for business owners and professionals every week in a quick and concise format.
HOSTED BY
J Cleveland Payne
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Frequently Asked Questions
How many episodes does Two Minute Business Wisdom have?
Two Minute Business Wisdom currently has 267 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is Two Minute Business Wisdom about?
Independent business analyst and small business owner J Cleveland Payne offers success tips for business owners and professionals every week in a quick and concise format.
How often does Two Minute Business Wisdom release new episodes?
Two Minute Business Wisdom publishes regularly with 267 episodes available. Check the episode list for the typical release schedule.
Where can I listen to Two Minute Business Wisdom?
You can listen to Two Minute Business Wisdom on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts Two Minute Business Wisdom?
Two Minute Business Wisdom is created and hosted by J Cleveland Payne.
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