PODCAST · business
UGC Pro Podcast
by Kelly Rocklein
UGC Pro is the go-to podcast where creative strategy, freelancing, and UGC innovation collide. Hosted by Kelly Rocklein—creative director, mentor, and marketer behind $500M+ in brand revenue—this show is packed with tactical advice, honest convos, and real stories from creators scaling their UGC biz. Whether you're pitching clients or folding laundry, tune in weekly for actionable insights that’ll help you grow with confidence and actually get results.
Episodes
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The Income Evolution: How to Turn Your Side Hustle Into Predictable, Recurring Income (Part 3)
Most people start a side hustle chasing projects—one deliverable, one invoice, one paycheck at a time. And while that works in the beginning, one-off work doesn’t create stability. It creates income spikes. In this episode, we’re breaking down how to move from unpredictable “project money” to...
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How to Build a Side Hustle From Your Existing Skills: The Smart AND Sustainable Way (Proven Blueprint)—Part 2 of 4 in Partnership with Entrepreneur Magazine
Are you building a side hustle before you need it — or because you need it now? In this episode, I break down how to start a side hustle without reinventing yourself, whether you’re currently employed or recently laid off. In today’s economy, job security isn’t guaranteed. The smartest move isn’t...
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Layoffs Are Rising! Build This Before It’s Too Late (My Side Hustle Strategy): Part 1 of 4
What would happen if your paycheck stopped tomorrow? In this episode, I break down why your 9–5 job is no longer a safety net — it’s a single point of failure — and how to build a side hustle strategically without quitting your job or reinventing your career. In 2023, I was a $160K Creative...
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Meta Ads in 2026: Andromeda, Gem & Lattice Explained SIMPLY For Creative Marketers
If your Meta ads have been tanking lately, it’s not your ad account — it’s your creative strategy. In this episode, we break down what really changed with Meta's new ad delivery system, including the truth about Andromeda, Gem, and Lattice — the three AI models that now power Facebook and…
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Creator Vault: Empowering UGC Creators and Influencers with Transparency ft. Mia Mirzayan (Founder of Creator Vault)
I’m beyond excited for today’s episode, because I’m joined by Mia Mirzayan: a powerhouse UGC Creator, Creative Strategist, and the CEO + Founder of Creator Vault. After working with over 150+ brands and coaching 250+ creators, Mia saw firsthand how confusing, isolating, and unfair the creator...
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The Storytelling Playbook for Creators & Entrepreneurs: How to Use Storytelling to Grow Your (Personal) Brand and SELL—FREE 90 Minute Panel
Storytelling isn’t optional—it’s how clients, customers, and media decide what you stand for. In this live Deschutes Women in Business panel, we break down practical storytelling frameworks for creators, entrepreneurs, and founders: how to position your personal brand, why founder-led ads...
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UGC Truths: Pricing, Portfolios, Creative Strategy & Landing High-Paying Brand Deals
Join me and Terri as we go through a series of questions having to do with UGC and creative strategy. In this episode, I share my story of how I got started in user-generated content (UGC) back in 2014—before the industry even had a name—and how I turned that passion into a decade-long creative...
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Neurodivergent Entrepreneurship: 72 Hours Without ADHD Meds & What It Taught Me
What happens when you go 72 hours without your ADHD meds as a neurodivergent entrepreneur? In this raw and reflective episode, Kelly Rocklein (Creative Strategist, Founder of UGC Pro, and soon-to-be host of Recovering Sad Girl) shares what it really feels like when your brain just won’t brain....
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PART 2: From Massage Therapist to Six-Figure Strategist—Sam’s UGC-to-Creative-Strategy Leap!
This is the follow-up episode to part 1 of 2 (listen to part 1 if you haven't already). In this episode, we dig into UGC creative strategy end-to-end—how ideas become briefs, scripts, and launch-ready ads, plus the metrics that actually matter (ROAS, CTR, hook rate). We cover testing frameworks,...
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PART 1: From Massage Therapist to Six-Figure Strategist—Sam’s UGC-to-Creative-Strategy Leap
In this episode, I sit down with Sam—a former massage therapist and modern dance grad who discovered UGC on TikTok, landed her first creative strategy client from my free Saturday trainings, and more than doubled her business within 12 months. We dive into how she went from low-paid UGC gigs to...
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Breaking Out of Low-Paying UGC Deals: The Path to Creative Strategy & Building a Profitable Career in 2025
🎙️ What is Creative Strategy & How UGC Creators Can Get Paid More Join Arbel's private community (Creator5) here: https://whop.com/creator5?a=kellyb4 If you’ve been wondering how to break out of low-paying UGC deals and start charging premium rates as a creator, this episode is for you. Kelly...
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The New UGC Coach Trend That's Confusing Creators: "High-Ticket Retainers" / "Face of The Brand"
In this episode, I cut through the hype and give you the real blueprint for building long-term success as a UGC creator. I share why gimmicky programs aren't the answer, and how many “new” coaching offers are simply repackaged from free resources that have been around for years. You’ll hear my...
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TEA TIME: High-Ticket UGC Deals & What to Post for Inbounds as a UGC Creator
Back & Bigger Than Ever: Creator Confidential Recap, High-Ticket UGC Deals, What to Post for Inbounds, & What Future Episodes to Expect on the UGC Pro Podcast... After a short break, the UGC Pro Podcast is back! 🎙️ In this episode, Kelly recaps Creator Confidential 2025—the biggest UGC creator...
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Two Weeks In & Fired? The Toxic Truth About Creative Hiring
What happens when a rising creative strategist leaves her secure role for a dream opportunity — only to be let go just two weeks in? In this eye-opening episode of the UGC Pro Podcast, host Kelly Rocklein dives into the systemic failures of modern hiring practices in the creative industry....
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AI, UGC & Infinite Message Testing: The Future of Creative Strategy & The Creator Economy
In this Part 1 or 2 episode of the UGC Pro Podcast, Kelly and Shane unpack how AI is transforming UGC, creative strategy, and infinite message testing—without replacing the human spark. 🎯 You’ll learn: How AI is best used to support, not replace, UGC creators What’s working now in performance...
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What It’s Really Like Your First Week as a Creative Strategist (Client Examples + SOW Walkthrough)
Ever wonder what a creative strategist actually does in week one? In this deep-dive episode, Kelly shares her unfiltered experience onboarding two clients, walking through real SOWs, team dynamics, pivots, and tips to set yourself up for long-term success in performance creative. ⏱️ Topics...
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Introducing: UGC Pro Podcast
Welcome to UGC Pro, the podcast where creative strategy, UGC innovation, and freelancing success collide. Hosted by Kelly Rocklein—a self-taught creative marketer with over a decade of experience on both the brand and creator side—this show is here to help you unlock your full potential. Whether...
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ABOUT THIS SHOW
UGC Pro is the go-to podcast where creative strategy, freelancing, and UGC innovation collide. Hosted by Kelly Rocklein—creative director, mentor, and marketer behind $500M+ in brand revenue—this show is packed with tactical advice, honest convos, and real stories from creators scaling their UGC biz. Whether you're pitching clients or folding laundry, tune in weekly for actionable insights that’ll help you grow with confidence and actually get results.
HOSTED BY
Kelly Rocklein
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Frequently Asked Questions
How many episodes does UGC Pro Podcast have?
UGC Pro Podcast currently has 17 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is UGC Pro Podcast about?
UGC Pro is the go-to podcast where creative strategy, freelancing, and UGC innovation collide. Hosted by Kelly Rocklein—creative director, mentor, and marketer behind $500M+ in brand revenue—this show is packed with tactical advice, honest convos, and real stories from creators scaling their UGC...
How often does UGC Pro Podcast release new episodes?
UGC Pro Podcast has 17 episodes. Check the episode list to see recent publication dates and frequency.
Where can I listen to UGC Pro Podcast?
You can listen to UGC Pro Podcast on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts UGC Pro Podcast?
UGC Pro Podcast is created and hosted by Kelly Rocklein.
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