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PODCAST · business

Undoing Marketing

by Boivin, Gaudet

Podcast by Boivin, Gaudet

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Episodes

  1. Don't Blame Maroon 5 - Halftime Needs Undoing

    While Maroon 5 gets scathed on social media, and old guys like us yearn for The Who at halftime...undoing the format springs forth new ideas. Music: "Running Down a Dream"; Tom Petty and the Heartbreakers undoing plays amazing music under license by SOCAN

  2. Bumble Undoes Dating

    Superbowl games, and ads therein, come and go, but once in a while a message sticks and changes a brand's fate forever. Bumble may have done so with the "itsinhercourt spot. Music: "Soul Survivor"; Rita Ora undoing plays great music under license by SOCAN

  3. What to Make of a Prairie Rainstorm in January

    A rainstorm in Calgary, Canada in January is not on its own "proof" of climate change, but if it makes you think of climate change, don't stop there. Music: "(Nothing But) Flowers"; Talking Heads undoing plays great music under license by SOCAN

  4. Pushing Medical Cannabis Back into the Spotlight

    While cannabis producers in Canada scramble to meet supply of the legalized recreational market, the medical cannabis space is ripe for a new surge in demand. Music: "And the Healing has Begun"; Van Morrison undoing plays great music under license by SOCAN

  5. Globetrotters Still Relevant

    The Harlem Globetrotters still deliver value...even if they don't shoot as accurately as you remember. Music: "Sweet Georgia Brown"; Brother Bones and his Shadows undoing plays great music under license by SOCAN

  6. Why We Do It

    Simon Sinek says "people don't buy what you do, they buy why you do it." So why do we do the daily undoing? Music: "A Change Will Do You Good"; Sheryl Crow undoing plays music under license from SOCAN

  7. Microsoft Addresses Unintended Consequences

    Microsoft announces $500M housing giveback for its hometown of Seattle. Music: "Kind and Generous"; Natalie Merchant undoing plays great music under license by SOCAN

  8. Gillette Rolls the Dice on Beleivability

    Gillette's viral ad, in the end has generated more attention toward the brand than a traditional media spend could ever achieve. But is it the right attention. Music: "With Arms Wide Open"; Creed undoing plays great songs under license of SOCAN.

  9. SWOTTING Crickstart

    Today we complete the LOOC (Learning out of class) activity on Canadian based "Crickstart", with some small fill in the blanks of a SWOT analysis. Music: "Instinct Blues"; The White Stripes undoing plays great music under license of SOCAN

  10. Swotting Crickets

    Swotting Crickets by Boivin, Gaudet

  11. Beyond Meat Doing Everything Right, Except...

    Plant-based "meat" producer (there, we said it...come get us Nebraska) makes a delicious product while aiming to help the world. But the broken meat industry is digging in its heals. Music: "Cheeseburger in Paradise"; Jimmy Buffet undoing plays great music under license by SOCAN

  12. Canada Dry's Little White Lie

    Canada Dry got caught in an embellishment, but it's crisis management plan sucks. Music: "Go For Soda"; Kim Mitchell undoing plays great music under license by SOCAN

  13. Rahaf Mohammad al-Qunun's Flight to Freedom

    Rahaf Mohammed's (she's dropped the al-Qunun since we made this) teaches us all a little bit more about grit than we can imagine. Music: "I'm Free"; The Who undoing plays great tunes under license from SOCAN

  14. Jeff and MacKenzie Bezos Legacy Greater than the Billions

    Stop it with the money. Recognize the way these two have changed our lives.

  15. Undoing Massive Open Online Courses

    Battling MOOC's with undoing's "LOOC's"

  16. Undressing Packaging

    What to do with an icon on a collision course with social pressure? Tim Hortons grapples with this question every February. Music: "You're The Cream In My Coffee"; Seth MacFarlane undoing shares great music under license by SOCAN

  17. Craft-Washing

    Companies across all consumer categories claim to "handcraft" everything from socks to automobiles, the euphemism is lost on those to whom the message is targeted. Music: "We Don't Believe What's On TV"; Twenty One Pilots undoing uses great songs under license by SOCAN.

  18. The Calgary Zoo's Composting Model

    The Calgary Zoo shows us how to fill our tummies with a clean conscience, with its LEAF certified food services. Music: "Garden"; Dua Lipa undoing shares great music under license by SOCAN

  19. Undressing Packaging

    What to do with an icon on a collision course with social pressure? Tim Hortons grapples with this question every February. Music: "You're The Cream In My Coffee"; Seth MacFarlane undoing shares great music under license by SOCAN

  20. Craft-Washing

    Companies across all consumer categories claim to "handcraft" everything from socks to automobiles, the euphemism is lost on those to whom the message is targeted. Music: "We Don't Believe What's On TV"; Twenty One Pilots undoing uses great songs under license by SOCAN.

  21. Use Caution with the Record Button

    Content from thought leaders and experts is great...until it's not. Proceed with caution when giving advice over social channels. Music: "Mr. Know it All"; Kelly Clarkson Undoing shares awesome tunes through its license with SOCAN

  22. Writing Our Book

    We begin a new year borrowing a theme from a friend's post on facebook, a commitment to undo parts of our lives and invite listeners to do the same. Music: "Everyday I Write the Book"; Elvis Costello undoing shares great music under license of SOCAN

  23. The Twelve Days of Undoing - Day Twelve

    The Twelve Days of Undoing - Day Twelve by Boivin, Gaudet

  24. The Twelve Days of Undoing - Day Eleven

    Our undoing of social media. Music: "You're So Vain"; Carly Simon undoing shares great music under license from SOCAN

  25. The Twelve Days of Undoing - Day Nine

    Dancing around issues, or talking about them in a constructive way. Music: "Let it Go"; Indina Menzel undoing shares great music under license by SOCAN.

  26. The Twelve Days of Undoing - Day Ten

    LOOC's - Learning Outside of Classrooms - are coming from Undoing in 2019. Music: "We Are Going to be Friends"; The White Stripes undoing shares great music under license by SOCAN

  27. The Twelve Days of Undoing

    Dancing around issues, or talking about them in a constructive way. Music: "Let it Go"; Indina Menzel undoing shares great music under license by SOCAN.

  28. The Twelve Days of Undoing - Day Eight

    The Twelve Days of Undoing - Day Eight by Boivin, Gaudet

  29. The Twelve Days of Undoing - Day Seven

    Sandy's back to assist us in undoing marketing myths. Music: "Come Out and Play"; The Offspring undoing shares great music under license from SOCAN

  30. The Twelve Days of Undoing - Day Six

    Chief executives lying, and the search for truthful leaders. Music: "Honesty"; Billy Joel undoing shares great music under license from SOCAN

  31. The Twelve Days of Undoing - Day Five

    From dashed Olympic rings to 5 new things Calgary must do. Music: "Breaking the Habit"; Linkin Park undoing shares music under license from SOCAN

  32. The Twelve Days of Undoing - Day Three

    The Twelve Days of Undoing - Day Three by Boivin, Gaudet

  33. The Twelve Days of Undoing - Day Four

    The Twelve Days of Undoing - Day Four by Boivin, Gaudet

  34. The Twelve Days of Undoing - Day Three

    Do's and Don'ts of communications and a preview of a new show for 2019.

  35. The Twelve Days of Undoing - Day Three

    Some do's and don'ts of communication, and a preview of a new undoing in 2019.

  36. The Twelve Days of Undoing - Day Two

    The lovely and whimsical second verse turns ugly. Music: "Mercy Mercy Me"; Marvin Gaye undoing is licensed to share music through SOCAN

  37. The Twelve Days of Undoing - Day One

    Ah, the 4 P's of marketing. This is a special gift to marketing students and faculty. We're dropping this outdated summation of what marketing is, and replacing it with something more meaningful. Music: "The Twelve Days of Christmas"; Bob and Doug McKenzie undoing is licensed to share music…

    more

  38. What Are We Undoing?

    A brief description of the brief history of undoing.

  39. Recreating Crayola

    As you scroll through Amazon, or race through Toys R Us, keep these ideas in mind. Music: "Come and Buy My Toys"; David Bowie undoing is licensed to play music through SOCAN

  40. Undoing Domestic Violence Discussions

    Another shameful act by another pro athlete has the world talking about domestic violence. But why does it always take a TMZ video to get conversations going? Music: "Luka"; Suzanne Vega undoing is licensed by SOCAN

  41. What Bohemian Rhapsody Teaches Us About Entrepreneurialism

    Boomers always take great satisfaction when they catch millennials digging the sounds of the 70's. The resurgence of Queen's "Bohemian Rhapsody" provides such a moment. It also reminds us of three important marketing and entrepreneurial lessons.

  42. The Value Proposition of a Puppy

    A marketing spin on every parent's inevitable plea from their children.

  43. Daily Undoing Nov 28

    Talking to Your Smart Speaker Summary You may hear us first on a podcast, but "The Daily Undoing" is ready to be played through voice technology using the Alexa app or device. Music: Sinne Eeg; "Talking to Myself" Undoing is licensed to play music through SOCAN (Society of Composers Authors and...

  44. Daily Undoing Nov 27

    You may hear us first on a podcast, but "The Daily Undoing" is ready to be played through voice technology using the Alexa app or device.

  45. Daily Undoing Nov 26

    While we like to think "marketing" is to blame for everything that takes money from our pockets, WE brought Cyber Monday upon ourselves.

  46. Daily Undoing Nov 23

    While Black Friday shopping often seems to bring out the worst in us, Abraham Maslow's timeless "Hierarchy of Needs" suggests there is hope.

  47. Daily Undoing Nov 22

    Daily Undoing Nov 22 by Boivin, Gaudet

  48. Daily Undoing Nov 21

    In this first of a two part series, we introduce Graeme Edge, co-founder of the hugely successful "Energy Disruptors Unite", a conference which brings together experts from energy, finance, technology and policy to discuss, ideate and possibly help shape the future of energy.

  49. Daily Undoing Nov 20

    Daily Undoing Nov 20 by Boivin, Gaudet

  50. Daily Undoing Nov 19

    Daily Undoing Nov 19 by Boivin, Gaudet

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TOPICS IN THIS SHOW

Brand Authenticity Business Strategy Campaign Analysis Consumer Psychology Marketing Critique Marketing Ethics Startup Growth

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ABOUT THIS SHOW

Podcast by Boivin, Gaudet

HOSTED BY

Boivin, Gaudet

Produced by undoing

CATEGORIES

business

Frequently Asked Questions

How many episodes does Undoing Marketing have?

Undoing Marketing currently has 85 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.

What is Undoing Marketing about?

Podcast by Boivin, Gaudet

How often does Undoing Marketing release new episodes?

Undoing Marketing has 85 episodes. Check the episode list to see recent publication dates and frequency.

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Who hosts Undoing Marketing?

Undoing Marketing is created and hosted by Boivin, Gaudet.
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